Should you have 2 Etsy Shops - MY OPINION!?

[@FiestaBuckeye]

I'm a top 100 shop owner that is typically inside the top 20 now in daily sales on Etsy and I have another mirror shop. While the additional store has added some revenue and increased our footprint on Etsy without forcing us to add inventory, it's been INCREDIBLY difficult to mimic the same success as our primary store. Even with all the knowledge and experience, it just goes to show you there's a bit of luck needed.

[@EcomHannah]

Mmm not so much luck I would say but it is all contingent on how competitive the market is at the time of entry, newer shops may require heavier tactics to scale as fast

[@Om-gg5tk]

You inspire the heck out of me, Hannah! I have similar goals - 2 Etsy stores, 2 Shopify stores, 1 SaaS product and later a marketing agency focussed only on vegan and sustainable tech startups in 2 years. Wish me luck!😊

[@EcomHannah]

WOW awesome stuff thank you so much for sharing the love it really keeps me going! wishing you all the SUCCESS!

[@melodeelucido1446]

Totally right on! So silly (sad) that some of the YT gurus are telling the newbies to open multiple stores. Makes NO sense. Thanks!

[@EcomHannah]

Hey thanks so much for the love and commenting

[@marissaromero]

I agree you gotta let your baby Etsy store grow into an adult first !

[@EcomHannah]

❤️❤️❤️

[@YogaBlissDance]

PLEASE ANSWER THIS: I sell digital items, but want to now sell them as ACTUAL PRINTS...in the same shop they would confuse folks right?

[@EcomHannah]

if it is the overall same brand vibe then you can keep in the same shop or if you want to transform your current brand vibe into this new one you can do that, you just do not want 2 conflicting brands being run at the same time

[@sjxidnegsusgsjshvsbshshshs]

Your logic is sound and captures the essence of many business failures I've witnessed. The point is to iron out the process and automate yourself "out of a job" essentially. I'm an engineer... so this may be overly geeky. However I love to think of it all as systems building. Your just building systems. When you have built a system well enough that you can hardly touch it, just popping in to offer high level guidance, then its time for the next project. Organizations are systems. Everything is a 'system' in one sense or another. I use this pattern, this viewpoint, applied in many aspects of life. Cycles and systems. Build systems. Create life, nurture it, send it off into the world. Same as parenting. Same as teaching. So many things fit this basic cyclical pattern. At its core, its what humanity does most, and best. Make systems. Organize the un-organized. Refine it. Standardize it. Move onto the next thing. Even though you break it down in the micro-chasm of this context, its still directly applicable, conceptually, to humanity writ large. Its what humans do. Its how we build community and technology. How we protect our species. I'll take off my philosopher hat now. I blame the coffee and the friday afternoon attitude lmaoo

[@EcomHannah]

Hey thank you so much for the thoughtful comment and tuning in :]

[@OmerIlyas-e8g]

This video really helped not to jump in the fire (Which I was totally going to do). After watching this video it has made me realize that it is to early for me to start a 2nd Etsy shop. Back in my mind I thought of these pssoibilites are thought I was up for the challenge. Welp this video has put be back on track to make my current brand more systematic. So Thanks for such informative video :D

[@EcomHannah]

awesome stuff ! master 1 thing at a time :]

[@Jaimo78]

@8:05 thanks you answered my question I was searching for. I currently have a 5 figure Etsy digital download store and looking to scale the business by adding my designs to POD products.

[@EcomHannah]

Thanks for watching! :]

[@Om-gg5tk]

Hi Hannah..I was just wondering if there any limit on the number of listings we can post on Etsy per day as a new seller?I have 150 t-shirt designs Ready to go for my General print-on-demand apparel store on Etsy but not sure if I can post all 150 per day or should I take it slow and post 50 designs per day for the next 3 days! I would appreciate your response,thanks!

[@EcomHannah]

No limit!

[@fitnessadventure101]

I would like to open a 2nd Etsy shop for my digital products my 1st shop is physical products not related to digital do you think it will let me have a 2nd shop?

[@EcomHannah]

Yes as long as they don’t sell the same thing

[@fsk760]

My takeaway from this is - master that one product. Also I was frustrated with what was going on with me. Before listing half completed work, I start to think about and research a different product. Had no idea this syndrome had a name! Need to stop that and master what I’m working on to full completion.

[@EcomHannah]

Thank you so much for your insightful comment! I'm glad the video resonated with you. It's so easy to get caught up in jumping from one thing to another... I'm sure most of us have been there!

[@MarcellaA-j6k]

Hi Hannah, your videos are really helpful - you fit all the important bits in just a few mins video which makes it easy to digest. I have a question about opening a 2nd Etsy shop. I recently opened one with handmade crafts however I don't have any sales or reviews yet. I have a couple of digital assets ready but I'm unsure if I should publish them in the current shop because I'm away for a month or so twice every year. I can set it to vacation mode but this means my digital products would not sell while I'm away when they're actually available to purchase. Will it be best to create a second exclusively digital shop in this case? If I decide to do them in 1 shop and go away for a month can I change the physical items to "out of stock" so I don't lose ranking but sell the digital assets in the meantime? Thank you :)

[@KreationsByKristena]

I have a question. I've gone back and forth as to whether I should have different Etsy shops depending on what's being sold. The Etsy shop I've had the longest I sell Cash Envelopes. I've recently added a few digital products and register for the envelopes themselves. What I'm unsure about is if I'd like to sell digital products that aren't cash envelope related and then also doing POD products that have nothing to do with budgeting/cash envelopes. I've had conflicting answers as to whether having all of these products in one shop or if I have my initial shop stays as my cash envelope shop, then do the digital products in shop, and the POD in a third shop. What is the best way to do this?

[@justaguy274]

question: if you already have an etsy shop (that sells digital items), do you need to create another etsy shop if you want to connect with printify? Or can you select which listings you want to have made by printify? For example i could be making a digital planner in my digital items shop, that does not need to be send to printify. I hope you understand my question!

[@marieesquillo102]

Hi Hannah. Is it okay to add other products on an apparel etsy store? let's say mugs, pillows? can it still project a branded store? thanks

[@EcomHannah]

yes but I would master one product line before moving to another and be sure to make sure the overall brand vibe is cohesive throughout your products

[@salmanharoon4753]

Hi! Is this possible to make a second store with personal details and it will be long-term or not?

[@EcomHannah]

You’re allowed to have a second store as long as it’s not selling the same things

[@fsk760]

Someone in a comment said they opened 17 Etsy shops. Is that even allowed? Can it even be done? Why would it be done? I have no clue how you do that lol. Fumbling with my ONE.

[@EcomHannah]

Hi! It’s okay to have multiple stores, as long as there’s no product overlap. We would want to avoid selling the same items through different Etsy stores.

[@ignacj]

Would you recommend expanding existing etsy gig to another platform like Shopfy - same name, brand, products, etc, just different venue to potential customers?

[@EcomHannah]

yes but only when your etsy engine is getting to the point of growing and running almost on its own. starting a shopify engine is much more time costly so if you have the free time because your etsy engine is systemized so good then yes you are ready for shopify

[@HiHo_Cheeri0]

Hi Hannah - I'm curious, IF you opened a second etsy shop, would you just do a DBA? There's no (government/taxes) need to keep expenses/profits separate, is there? It just seems like the simplest solution, so I'm curious what you think.

[@EcomHannah]

I separate all my brands with different LLCs and EINs this helps to keep each brands books clean and accurately depicting whats going on inside the brand

[@pubgiant24]

Excellent advice! thanks

[@EcomHannah]

Thanks so much for watching

[@tedcordingley7220]

I recently started a second store to give my first store a more consistent look and nich (digital downloads-images) The second store is POD using my image creations on products. Both stores are struggling. It seems to me like I'm creating images that are a natural fit for both stores. With two stores I'm able to give the stores a more consistent look and theme. Am I delusional? Did I make a mistake?

[@EcomHannah]

if the overall brand vibe is the same I would never start a second shop

[@julia4life940]

I'm looking for Etsy sellers that do both digital products and physical products in the one store and does it work? I have a digital store now and it's doing good and didn't want to start a second store for physical products.

[@EcomHannah]

It's definitely possible to sell both digital and physical products in one Etsy store, especially if they’re within a similar niche. Many successful sellers offer a blend of products that cater to different customer needs while still maintaining a cohesive brand. Since your digital store is already doing well, incorporating physical products could complement your existing offerings without the need to start a second shop. Just ensure the branding and messaging remain consistent across all listings to avoid confusing customers.

[@marissaromero]

This girl is the GOAT 👏🏼👏🏼

[@EcomHannah]

ayy love ya!

[@MarinaArtDesign]

What about your own store? Does it get constant views from KZbin by people that are not buying and killing your percentage? Do you have second store to protect the public store you shared on KZbin? And how would that work if you have to disclose in your profile all your stores? If you do not share a list of your stores in your profile can your followers find out all your other stores from your profile?

[@EcomHannah]

I do not disclose my accounts on youtube for free i do try to protect my intellectual property

[@Lavishlifewithminn]

Hey Hannah, are you still using sales samurai? X

[@EcomHannah]

yes :]

[@Lavishlifewithminn]

@@EcomHannah thanks Hannah x

[@71vlada]

i don't know what you talking about. i love to knit and i love to paint, i just wanna sell my staff. Eatsy was made for people like me, hand makers, not for business people,

[@EcomHannah]

Unfortunately Etsy has changed so much and does not turn away the business people from the platform :/

[@AestheticallyJess_]

If I had an additional 60 hours to spend per week on the new second store - I’d consider it. 🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♀️

[@EcomHannah]

right haha

[@smartestuff2315]

Awsome advice thx

[@EcomHannah]

thanks for watching!

[@Eowyn4724]

Helpful thanks.

[@EcomHannah]

Glad it was helpful!

[@HawaiiWS6]

Etsy has frequency capping and I feel like no matter how many listings I add I don’t get anymore traffic. I started a new store to hopefully get some more sales.

[@EcomHannah]

mmmm I am not sure what that means, but its not like tik tok or something where you could get shadow banned thats not how the algorithm works

[@RealCoinFace]

I opened my second shop & I got my second one suspended for NO REASON, no violations broken. I Filed an appeal & they said it is permanently suspended & its final. Now Im terrified that they will suspend my original first shop that I worked so hard to create. Should I be worried?

[@clairedenise111]

No, they closed my second shop last year and my successful primary shop is still running. 😊

[@EcomHannah]

was the second shop selling he same items?

[@EcomHannah]

what was the second shop selling?

[@clairedenise111]

@@EcomHannah POD kitchen items. Totally different from my primary shop which has on-hand items (not kitchen related at all, either)

[@RealCoinFace]

@@EcomHannah Yes. I made one listing for test just to open shop. But Im afraid I cant have a 2nd one now

[@Last222]

DOPE.

[@EcomHannah]

Thanks for watching

[@mexbob52]

I wish you could help me to make my Etsy store more profitable.

[@EcomHannah]

What’s your store name I can take a look or if you want a proper 1-1 session book on bosscom.io :)

[@mexbob52]

@@EcomHannah Latiendastudio

[@leafuentes]

Hey Hannah I’m curious when you sell your brand is there a way to transfer the Etsy shop to a different owner, I know Etsy is a little sticky about this area but I presume there is ways to do it. Thank you so much in advance!

[@boundbywordsblog]

​@mexbob52 have you considered putting your paintings on mockup images instead just listed plainly like that? So people can envision how it will look on their own walls!

[@MI-qj6xr]

How big can an Etsy store get before you have to start recruiting employees?

[@EcomHannah]

I have a video of when to hire / fire in my channel:)

[@FiestaBuckeye]

It depends and only you will know when it's time to add employees. I have a top 100 Etsy shop and now have 3 employees in addition to my wife and myself, but we have also automized quite a bit. We were doing an insane amount of business before we hired anyone and ultimately relented because we needed to do things like sleep and take a shower. 😆

[@m.ehtizan]

Hey, did u get my emails? I'm still waiting for your response on email.