Should You Increase the Budgets in ASC and CBO Facebook Ad Campaigns, and When?

[@KonstantinosDoulgeridis]

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[@HandaBaka-q1u]

Hi Konstantinos, I’m preparing to launch a new CBO leads campaign with a $35 budget to promote my own marketing services. Since I live in a country with a population of 20 million, I want to try broad targeting. How many ad sets would you recommend testing initially, and how many ads should I include per ad set?

[@KonstantinosDoulgeridis]

Hey! Start with 2-3 see what cost per lead you get and then readapt to what makes sense

[@HandaBaka-q1u]

@@KonstantinosDoulgeridisis that for ads or ad sets? Or both? And If you target broad would you use more than one ad set?

[@KonstantinosDoulgeridis]

Adsets. 3-5 ads per adset. Crazy method or different targeting and creatives on each.

[@HandaBaka-q1u]

@@KonstantinosDoulgeridis also crazy method in the first campaign on the ad account? Like immediately make a first campaign with 3-5 ad sets with broad targeting? Hope you understand what i mean. And thank you so much for all your answers

[@KonstantinosDoulgeridis]

I mean you can try it. We have no idea about CPM'S and cost on the ad account. In general Crazy method is for scaling but dont know how experienced you are.

[@beactivelifestyle]

Hi Kon, In case we are running ads and we want "calls". Both "Sales" and "Leads" campaigns are viable for calls as shown in meta. Which one is better to run. Have you seen a difference?

[@KonstantinosDoulgeridis]

Leads is what I use.

[@Just-another-user791]

So that means if for example we have an ABO and in there a set with $20 spend we can just double it if performs well? since learning dosent really matter etc

[@KonstantinosDoulgeridis]

If it has 20 cost per purchase yes.

[@Just-another-user791]

@ my CPP is 10 so I guess am good

[@KonstantinosDoulgeridis]

yes

[@Just-another-user791]

@@KonstantinosDoulgeridis have you notice crazy CPMs and CPC this week on brand new things ? All my new test have 2-3$ CPC

[@KonstantinosDoulgeridis]

Not really!

[@i3shoponline]

Hello Konstantinos. My question for this video is... Let say that my average cost per purchase is 60 euro. I make a CBO for 70 euro. So I am waiting for 1 possible purchase... Is this the same if I have 1 or 2 or 3 adset and 1 or 2 or 3 ads inside this CBO? Does cost per purchase refers to campaign to adset or to ads...? Hope I was clear... Thanks a lot for all of your answers!!

[@KonstantinosDoulgeridis]

Refers to adset on CBO. If CPP is 60 you should do around 100-120 budget and 2-3 adsets. Then see how it behaves and adapt.

[@igordeoliveirasa6674]

Great Content! Konstantinos I have a question. Why whenever I create another product category campaign the old and consolidated one campaign stops selling? Do you have a solution? Thanks.

[@KonstantinosDoulgeridis]

Maybe it reasonates to the same people. Check my daily loop theory videos.

[@Ordexhaust]

hi konstantinos, i found that in my ads account that ussually running CBO, now im adding ASC on this account. Seems like ASC overpowered or sucking out the CBO, i mean the CBO is now underperforming since i added ASC. Might be ASC overpowered the bidding on CBO on same audience??

[@KonstantinosDoulgeridis]

Yea. Please watch the daily loop theory videos to get more clarity

[@Ordexhaust]

@@KonstantinosDoulgeridis Got it, Thanks a lot Konstatinos