SHOULD YOU REMOVE THE OFF-WHITE ZIP TIE?

When you think of Off-White, what do you think of?
Industrial design elements, diagonal lines, quotation marks, and of course the red zip tie. Seen on many of the brand’s own clothing and sneaker releases as well as their collaboration with Nike, the red zip tie is a core element of the brand’s aesthetic. The industrial connotations of the zip tie align perfectly with Virgil Abloh’s vision for his brand.
It comes as no surprise then that Off-White has finally secured a trademark for their use of the red zip tie on footwear. This comes after a lengthy legal battle with the US patent office since 2018. The brand argued that the use of the zip tie was as recognisable to the Off-White brand as their own logo.
While this patent will stop imitators, a bigger question is still unanswered. Should you leave the tag on your shoes? Let us know what you think in the comments!
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[@anthonyo455]

I think anyone who owns a pair of sneakers, limited or not, should do as they please with their sneaks. Stand out, wear them plain…just do you.

[@Ibroketherubber]

I agree but me personally I think it’s dumb if people think the shoes value drops, or ain’t considered offwhite lol

[@kev1968]

I completely agree with you

[@kev1968]

If you’re gonna sell the shoe then obviously it’s good to keep it on but if it’s your shoe u do as you please just be you fr 💯

[@wl1896]

Awesome, so I can wear my stockx tags

[@seoulful1997]

The tag is part of the deconstructed nature of the shoe, it’s not a price tag. Don’t care if you keep it on or off but it has more “meaning” than people give it credit for.

[@NetBaton]

no it doesn’t, you’re just brainwashed

[@SignorAveya]

This is so nice, thank you for sharing! ✨

[@mbmura73]

The hard plastic one I can't stand rubbing on my ankle, they have certain ones though that are leather tags so it's not uncomfortable

[@psychjuvie5465]

I’m keeping mines on RIP VIRGIL

[@TheJay1976]

The only Sneaker i keep tags on is Jordan 3s and Jordan 4s but if i did copped these I probably would Rock with the tag 1 time for Virgil

[@TheSkepticalGrassHopper]

I keep mine on.

[@mahendrapalsingh7594]

Me watching this after removing the tag.

[@Lazydays354]

Fr 💀💀

[@OriasX]

Does the tag have some meaning? I actually like when people leave it on shoes. Idk if I should leave the dog tag on my new nike x acronym blazer low

[@aaliyahfields6240]

If you like it, then go for it

[@Ibroketherubber]

I have the blazer low “jumbo” but It’s my first time seeing the ones you mentioned

[@Valkross9]

Do whatever you want, but I still find it wierd when people leave tags on apparel.

[@Blackberry-me3zj]

I cut that shit off immediately after I purchased mine . My son had a complete fit but why do I want to walk around with a damn zip time on my expensive shoes ! #oldschool

[@Jamie7ee]

Yeah, “tag in my hat like Gh” , early grime days.

[@thesolesupplier]

I knew someone will come through!

[@chesterfield7380]

I got a pair off OW with tags on it, im just tryna rock it, should i remove it?

[@luciaarango6918]

Yes

[@ZacPeretz-ch2ym]

no

[@bogdanpetresq92]

I have plenty ow sneakers and i never removed the tag, usually people who are saying that you should remove it are jealous and they can t afford a pair of ow

[@ZacPeretz-ch2ym]

@@bogdanpetresq92 thank you

[@ZacPeretz-ch2ym]

@@bogdanpetresq92 ow nikes sre the best

[@stephensearle8795]

I bought 4 pairs of off whites and while in shop in front of the hype beasts I cut the zip tie off and spat on them. Best day of my life. One guy tried to fight me because he didn’t get a pair and I got one that day. Can’t wait to do it again.

[@Fullygang1]

Your bored ashit😂😂😂

[@d1fferen7]

r/thathappened

[@yaagul]

The tag means the obsession for commerciality items this modern society has for high end item like this kicks or others like supreme, Gucci, Louis Vuitton, Balenciaga etc…!!! Is a form of boycott to massive comercialización of wanted and fashionable goods .

[@FocusedGio]

I don’t know how that’s before their time or they weren’t tuned into the culture yet

[@rhinestonecowboy_]

Definitely remove it, shit looks tacky. People who know off white will already know it’s off white without the tag anyway.

[@thesolesupplier]

That's a fair point

[@familymendes148]

You're right bro I'm going to remove mine, still haven't used it because don't want walking around with a stupid tag and have people asking me why and I have to explain why I am so humble and vain and bought myself a £300 pair of 👟. Off it goes RIP Virgil

[@dmunyblokush]

You guys are munchs I’m rocking the zip tie for VIRGIL

[@joelcharles7363]

@@dmunyblokush yeah, because the entire shoe structure - the stuff that he actually worked on, just won't do. Which is why leaving a zip tie with no significance to the pair apart from the off white branding, honors Virgil's memory.

[@michaelcantu6071]

Exactly. No one is keeping the tag on because they think it looks good. They’re keeping it on as a status symbol. Because let’s be honest, walking around with a tag looks dumb. I just ordered a pair today and I’ll be removing it when it comes in.

[@DESTO121]

My brother came to my house wearing a pair for theses looking like a school boy his mid 30s we took the piss out off his tag all night untill he eventually took it off .. 😂😢 ifvyou wanna look like a donut buy off White's

[@thomasanderson8000]

Only poor people brag about that, people with money don’t have time for that

[@yaagul]

Maybe