Should You Use Multiple Facebook Pixels?

[@StuartMacadam]

Awesome content once again Ben :)

[@BenHeath]

Glad you enjoyed it!

[@tomasgarciapineiro1491]

Very good just what I was looking for! Cheers from Argentina from a fellow digital marketer

[@Mefisthos]

thank you so much for this video 🙏, it has cleared up a tremendous doubt for me having two completely different audiences. really this video should be seen in the first module of any Facebook Ads course haha

[@greggygatal]

Hi Ben. What ad tracking software do you recommend other than Hyros? Hyros is great but not affordable to most people. Thank you.

[@VicLaranja]

Also interested

[@BenHeath]

I personally stick to Ads Manager :)

[@lukasnz3953]

Hi Ben! How would you handle a store that’s not generalist but operates within a cohesive niche offering high-tech products? While the product range is aligned under a single theme, the items themselves cater to different typologies with distinct customer avatars and pain points. For instance, one product might target men with a specific issue, while another appeals to women addressing something entirely different. How can a single pixel effectively optimize for these varied audiences and ensure accurate targeting for each? Any tips or strategies for this setup?

[@customerservice1547]

Thanks for the video. Would you use the same pixel for two websites that are in different currencies? If yes, doesn't that mess up any conversion tracking you are doing?

[@sunnypatten6692]

Can you run multiple ads at the same time under the same pixel?

[@cypriansun]

Hi, when do you recommend starting a retargeting ad ...is it a week after running your first campaign

[@thomasschopf8678]

In my experience it's not about time but about the numbers. You need your retargeting audience to be big enough to advertise to it, whether that happens in one hour or two weeks doesn't matter. And what I mean by "big enough" is the bare minimum - as soon as your audience is big enough that Facebook lets you target it, I would start advertising to it. It never hurts to remarket, just make sure your budget isn't so high you saturate the group.

[@abdoubrj4541]

Hello sir my pixel is connected to 2 website can i delete one of them

[@NazHaque]

Hi Ben, Great video, I'm using different pixels for different countries. Any thoughts about this. Clients for the same SaaS in UK,US & Oz.

[@108view]

Hello ben , Thanks for this video

[@108view]

my ad account is facing some spending limit ben so, what can I do now because FB doesn't show me the option to increase the spending limit can I run my campaign on another ad account with the same pixel please help me in this thank you in advance ben

[@maryamgeddes6242]

Hi Ben, I have 2 business setting . in first one i have 5 ad acc and it can allow me to have another one if i want. in second one i have only one ad acc and it doesn't allow me to have another one! how can i fix this issue please? I appreciate your help in advance

[@mattburkhalter7612]

Hi Ben, If I run a solar lead generation company and I have a very well seasoned pixel for solar would you share them across ad accounts and business managers?

[@easygiraffehealthcare2269]

Even though I ran FB ads for some time I am not sure what to do with my health care supplies business. The products are so different so that I would like to have different pixels for different products. Let's say one for breathing issues, another one for spine alignment. Would you really set up an ad account per category?

[@BenHeath]

No if they are within the same business and the same industry (which those would be for FB marketing purposes) I'd stick to one ad account and one Pixel.

[@easygiraffehealthcare2269]

@@BenHeath Thanks a lot

[@minimalome1833]

I need help with checking the pixels I currently have on my ad account for my website. Do you have services to support businesses with such issues?

[@massivecompetitions]

Are you allowed to use someone else's Pixel on your own website? A similar website to mine closed down & offered me his pixel. Thanks

[@cortneythedesigngoat]

Thanks. This was helpful.

[@BenHeath]

Glad it was helpful!

[@alexanderalexandrov3959]

Hi Ben, Thanks to sharing always valuable info. If you advertise in different countries do you recommend using different ad accounts with own pixels or will be fine to use single account? What is your experience?

[@reevesrich]

Hi Ben, Great item thank you. How ab out the scenario where part of the funnel is on a WP website and the purchase conversion on a LMS (Kajabi in our case) on a separate subdomain. Same pixel set up on 2 platforms with different events on each platform? Thank you

[@stefsterCA]

I have a client in Shopify. Something happened and she has two pixels running at the same time. I can't for the life of me find where or how the second one even the first one is coming in. I checked integration on FB and there's none. I checked the Facebook app in Shopify and it's not enabled yet. I removed the pixel from Preferences yet the suckers keep showing up. What are your thoughts Ben?

[@custodibuszxc5137]

sir i have a question. may ad account is new. today is his 8 day on business my budget is 1200php but still eating 500 php. my ads dont consume all the budget can you please teach me how to increase it sir. from Ph

[@thomasschopf8678]

Hey Ben, great video as always! I can’t access you group for some reason - when I click the link it says I don’t have permission. Like your videos, your group has been super valuable to my ads and I’m looking to watching your webinar this weekend!

[@BenHeath]

Thanks Thomas - hmm that's odd. Have you been a member previously and been banned? Or perhaps you have maxed out the number of groups you can join. I can't think why that would be otherwise.

[@aurelijadainauskaite8770]

Would you recommend for 2 websites to have the same pixel?They sell very similar product

[@BenHeath]

I would usually go with one website per Pixel - particularly with the new restrictions on how many conversion events you can track.

[@aurelijadainauskaite8770]

@@BenHeath thank you!

[@pedroneves4743]

What about having two different pixels ( one for each product but same website) would that confuse the pixel ?

[@jcarlish]

i advertise for different business so i need to get different pixels for diferent websites correct because right now i have one account with 16 diferent business (not Good right)

[@sourheath8810]

Thanks Ben Heath

[@BenHeath]

My pleasure!

[@sanyamchugh6301]

hi i learnt a lot from your videos but recently i have started facing a very big problem , my pixel is recording more purchases than i actually receive on my website like on my website i received 152 orders. but pixel is showing 510 website purchases , there is a very big issue , my developer is saying that everything is perfect and the purchase event has been installed correctly , can anyone help me find out an issue to this problem

[@raulcoronado6024]

Thank you for all your Help

[@BenHeath]

You are very welcome

[@henryofozor1602]

Have a marketplace website that sells different type of products . Products are based on category ; we ave over 30 categories. What would be the best pixel setup option? Single or multiple per category?

[@sandeeps8201]

can i create multiple fb business managers with fresh facebook accounts and with the same name and with the same credit card or new credit card

[@jonjon1842]

Hi Ben I have 2 clothing brands each with their own websites (different domains), they are targeting different niches, should I use one pixel for both or their own pixel each? If its best to have a pixel each should the 2 pixels be linked to the same ad account?

[@lotus9585]

my personal profile was just got banned therefore my ad accounts and business manager was banned too :( waiting for this to be resolved hopefully, in the future it would be great if you could make videos for the topic of how to set up business manager with multiple people can manage and access the business manager at the same time as well as how to transfer or have backup pixels and transfer them to new ad account once the old ad account got banned, your videos are helpful, thanks a lot for taking your time to make them!

[@BenHeath]

Thanks a lot and that's a good idea :)

[@alexanderrankin4097]

@@BenHeath ditto! Would love to see this, as the BM can be hella confusing!

[@mimiramseyofficial]

Thanks again, Ben x.

[@BenHeath]

My pleasure :)

[@sophieessence102]

what about if you are using multiple channels for the same account. Let's say you are using shopify, clickfunnel, pinterest, and so on. Do you advise one pixel or multiples?

[@DAVIDHERNANDEZ-ok7zy]

What if you have different domains for the same business? Should you use the same pixel across different domains?

[@BenHeath]

Yes I would :)

[@tonybelatino1054]

@Ben - Why are you recommending a different ad account per niche as opposed to simply using one ad account and different pixels? I realize that FB optimizes "supposedly" at an ad account level, but why give us 100 pixels per ad account if FB can't separate each niche according to pixel. Or maybe this is just a preference?

[@MehradTorkian]

Ben great content as always!, I have a question though, I am running ads for a business owner, this business owner owns a restaurant and a takeaway. Do I have an ad account for each business or put it in the same ad account? Thanks man

[@BenHeath]

I'd probably use the same ad account for both of those if the food being sold is similar.

[@qazijamshaidazeem]

Hi Ben, awesome content, would like your expert opinion on having a pixel for a general store as products of all sorts comes under it so should it be leading to a confusing pixel as each compaign is going to target a different set of audience etc

[@BenHeath]

Thanks a lot. Yes, that can be problematic. Honestly, I've not really seen general stores work. I would try focusing on a grouping of your best performing products. The Pixel issue also goes away then.

[@ceciliajacinto5716]

Hi Ben! Just the answers that i'm looking for! I have a follow up question - I have a business manager with 4 pixels. Reason is the business is a coaching business, and One pixel belongs to the business itself and the other 3 pixels belong to 3 different coaches who like to run their own ads. Now, would this be an exception to the 1-pixel-only per business recommendation? I am concerned that this may be splitting audiences and data collection is compromised. Thanks in advance! :)

[@rituarora505]

Hi Ben! Thnx for the info. Just wanted to know that is it necessary to have a bait in the lead gen campaign?

[@BenHeath]

No but it can help improve results.

[@rituarora505]

@@BenHeath Thnx

[@michaelseifert5559]

Hi Ben, Thanks for the great content as usual! I'd appreciate your input on this: What is the disadvantage of having one ad account managing two pixels? Is it optimization mainly or does it also get tricky with the interface? We are about to set that up, but we'd appreciate your advice before we do.

[@X9MediaIndia]

yes if you have product which are same

[@romuloferreira9251]

I have one business (English Classes) for B2B and B2C clients. Should I use a single pixel?

[@BenHeath]

Yes :)

[@igordeoliveirasa6674]

How could I run a general store with only one pixel nowadays?

[@BenHeath]

I'd treat that as one business - as weird as that may seem. Think about the type of customer you have being your niche, as opposed to it being industry based.

[@igordeoliveirasa6674]

@@BenHeath thanks for answering. I didn’t understand so much. What do you mean? Sorry!

[@WhatsaapVicky]

Do conversion will overlap? Example If i run 3 different ads for sane landing page? Do conversion overlaps?

[@BenHeath]

Not if you have them within one CBO campaign :)

[@darshanbhoknal191]

Thank you sir, I have one question We have 2 different website for 2 diff location (same products) , we only have 1 page and one ad account. Would you suggest setting up different page & pixe, ad account for both location?

[@mkingz1697]

Hey bro I like your content I have a question If you have a product that has a profit margin of $50 How high would you let your cost per purchase go up before you stop the Adset?

[@BenHeath]

Thanks. I'd go at least 3 times that during testing. Good question.

[@shanpieee]

Thank you

[@BenHeath]

Thanks for watching :)

[@salsabilaacademy]

what about different topic courses like 1 is phychology based another is skill based and so on all of them are in same academy website?, Should i use different ad account for each course?, or should i just use different pixels for every course? for building relative audiences?

[@BenHeath]

No I'd still use the same Pixel for all of those. You are still selling courses - that grouping alone is significant.

[@azzeddineelouazzani588]

Hi Bean, Thank you for this interesting content as always if we have a general store with multiple products and different niche do you recommend use multiple pixel for each niche in the same web site and can facebook allow that in the same business manager with different pixel in one store ? thank you

[@NathanRoggieTrades]

And how would you add multiple pixels to the same website?

[@BenHeath]

I think that depends how many products you have. If you have tons then you won't be able to and you'll have to go with the one Pixel

[@TheJingle112]

Thank you so much for this! I've got one question - what about when you run in multiple countries and multiple currencies are involved (one product though)? Would you advise setting up different ad accounts with their pixels for each currency?

[@BenHeath]

No - I'd still use the same ad account and same Pixel. Happy to have helped :)

[@josephtsifoaka7092]

Hi Ben, so I have being trying to connect my facebook ads manager to shopify and I always get stuck at review and have tried chatting with fb on several occasions but none them have been able to resolve my issue. I haven't broken any facebook rules. Just trying to connect. DO you have any suggestions? Thank you in advance.

[@bananaboy78member40]

Hi Ben, thanks for the great video as usual. I need some advice & I hope you can help. I sometimes switch from my homepage to landing page when I want to do FB advertising. The landing page will have different elements so I will need a separate pixel for it. Can I add two pixels on the header script of my website, one for landing page, the other one for homepage? I am using wordpress theme and the only place to put the pixel code is at the header's script in the theme customization and there is only 1 header script

[@headshotchimp3291]

Hey Ben, we advertise Shineon Jewelry which means we have jewelry for a wife, for a son, for a daughter, meaning it's completely different people who purchase these items. We're not sure if our recent bad results is a result of not isolating pixels per niche, would you say this is not the problem and continue using the same pixel? We have tried separating the products into a ad accoun each

[@tbd5082]

I would like to know this as well.

[@katarinar875]

Hi Ben, please still not completely clear to me :( They sell the same products but in different languages. So 100% same but one is . com, .fr, .d, .es. Would you recommend for 4 websites to have the same pixel or separate pixels for each language = domain? many thanks in advance.

[@mattsek1]

Hi Ben, Great content i have a question as you know bans are going left right and center latley. BM manager has been banned and the ads havent changed for almost a year. Any insights on what we should do can we start another page up under another business manager?

[@BenHeath]

Hi Matthew, I would try appealing first. If you haven't broken the rules you should get it all back. Otherwise you'll have to create everything from scratch but just be aware it'll take a while before you can run ads again.

[@mattsek1]

@@BenHeath thanks Ben after spending over 400k on the account in the past 4-5 months even with a fb rep who said there is nothing wrong I’ve waited over 20 days are you noticing the Appeal process is taking longer than usual?

[@besfilasupport3137]

Hi, is it OK if i'm plan to install 2 different pixel (different FB/Accont) in same website? And if OK/can, is it i need to install 2 different plugin in same website or 1 plugin pixel only?

[@dennischen8887]

Hey ben. So I have advantage+ shopping running on an ad account. But I'm physically moving locations and FB said I can't change the region of the ad account. So I created a new ad account with the new region for tax purposes. But new ad accounts don't have access to advantage+ campaigns yet unless I have a certain amount of data and daily spend on the new ad account. Do you think I can share the original pixel from the main ad account with this new ad account and run a similar but manual campaign to generate some spend so I can gain access to advantage+ on the new ad account? Would FB give me issues/or ban me by running same pixel, same business, page, on 2 different ad accounts, and will 2 different ad accounts bid against each other? Budget for the new ad account will likely be very very small, like $25 a day. Thanks in advance.

[@mania7927]

Example: i sell ice on my website and i sell also chocolate. I have one ads account for ice and one ads account for chocolate. then i run ads for ice , the customer comes to my website and he buys chocolate instead of ice or people randomly come to my website and some buy ice and some buy ice. So purchase pixel is going to count all in the ads account where i am running ads for ice while not all conversions are for ice. How can i take those data for chocolate out of those conversions to subsequently use and run ads for chocolate in a totally different ads account which is for chocolate only?

[@ayyazahmad1055]

Hi Ben, thank you so much for clarifying this! I was just trying to understand why the other pixel wasn't performing in the same ad account. but i am confused about something. we had to create a different website targeted for a different audience (same products, same business) but this is targeted towards older people. how would one structure this? should i have a complete new ad account and a new pixel for the new website but have the same facebook page due to the brand? or would i have everything new (new page, new ad account, new pixel)? i was earlier trying just a new pixel on the new website (but from the same ad account and the same business page). it was like not even functioning let alone performing well. would be really grateful for any guidance about this! thanks!!

[@chrisw850]

Hi Ben, Thanks for the tutorials. There helping me a lot. My question is. If I have a shoe store and sells men's shoes and women' shoes. Should I use a pixel for adds that only target men and a different pixel for adds that only target women? Or should I use the same pixel for all men and women adds. Thanks

[@BenHeath]

Hi Chris, no I'd use the same Pixel :)

[@landaxe2]

I didn't know that it optimised based on the whole ad account, ive been using multiple pixels in the same ad account. Better change this asap. I can't find an app that support multiple pixels anymore.

[@BenHeath]

Yes I'd recommend you do. Hope it helps :)

[@clay6875]

What do you think about a pixel per country (e.g., pixel for USA, pixel for UK, pixel for Germany)? *All same products

[@BenHeath]

Not a fan :)

[@rishijoshi7862]

I tested 1 product and got 3 sales and now i am testing a new product of different niche so should i use the same facebook pixel that i used for previous product.

[@aiden802]

Hey man. Was it a affiliate offer or you're doing drop shipping

[@BenHeath]

During the testing phase it's probably not worth creating a new one. But if you run campaigns for both products going forward, I would separate the two.

[@zahwaniyacine4620]

Ben help me. my pixel is limited for 28 day. He don't show old data. Showing just last 28 day data Its normal???.pls help

[@BenHeath]

I have not heard of that before. Are you just looking at the 28 day time window? That is adjustable

[@zahwaniyacine4620]

@@BenHeath no its impossible to look mor 28 days. i talk with support yesterday they tell me that its impossible to showing mor 28 days data in event . But i can use 180 days to creat custom audience. Its does not make sence. If i can use 180 days data why i can't see it in pixel event range

[@pixelgap]

Good info

[@BenHeath]

Glad it was helpful!

[@ttrdn]

Hi Ben! Thank you so much for this content. I've been looking for a good Facebook expert for years and so happy i've come across your videos. So, we run a digital marketing consulting agency and so run campaigns for various partners. All our campaigns are related to social issues, spreading awareness on certain topics, etc... So, we are not exactly working with a business that sells a specific product. At what point should we start segregating with ad accounts? Let's say a partner wants to run a campaign to raise awareness on domestic abuse for example, and another on unemployment. At what point do i consider these "different industries"? So far, we have just been using one ad account, but each campaign could have a different landing page and so different domain, and different pixel. What do you think? Thanks so much!

[@BenHeath]

Thanks Tracy :) It's a good question and there is a fine line. I think in those two scenarios I would use separate ad accounts. I'd be tempted to base it around whether or not a different website is used.

[@ttrdn]

​@@BenHeath Thanks so much!

[@ekbal_alam]

Can I Use 2 Pixal In A Single Website?

[@BenHeath]

Yep :)

[@bhishma7505]

How?

[@snowballassets]

@ben Heath I'm trying to decide if I should use more than one pixel. (I sell FB lead gen services to owners of solar power companies) I also sell copywriting services to marketers, coaches and consultants. Both are business owners. I'd love some feedback. :)

[@BenHeath]

I would say they are similar enough to go with one Pixel. Same target audience for the most part

[@snowballassets]

@@BenHeath Thanks for replying. :) I love your videos, keep them coming. They're really helpful!

[@johnhinkle1411]

Just use custom conversions for different products or categories on a general store OR different pixels per category (use plugins like PixelYourSite for this). It makes no sense to use a completely different account per category. Complete rubbish.

[@intertop10]

Stop defending that emotionless robot guy he dont care even if you are just selling cat toys they will tell you you broked the rules so we will suspend your account and we are not allow to tell you what you did wrong.