How To Structure Your Facebook Ad Campaigns The RIGHT Way!

Ever wondered how to structure your Facebook Ad campaigns?
How many campaigns should you have?
How many ad sets?
How many ads?
I answer all those questions and more in this Facebook ad campaign structure tutorial.
Facebook campaign structure is much more important than most Facebook Advertisers think.
Not only does it make Facebook ad campaign optimization so much easier.
It can also have a massive impact on the results your Facebook Ad campaigns produce.
OTHER RESOURCES:
Free Training: 3 Killer Facebook Ad Strategies to Double (or More!) Your Revenue: event.webinarjam.com/register...
The 13 Facebook Ad Campaign Objectives Explained: • The 13 Facebook Ad Cam...
How Much Should You Spend on Facebook Ads in 2021?: • How Much Should You Sp...
How to Create Facebook Lookalike Audiences: • How to Create Facebook...
How To Create Facebook Custom Audiences: • How To Create Facebook...
How To Use Facebook's Audience Insights Tool To Find Killer Facebook Targeting Options: • How To Use Facebook's ...
#facebookadcampaignstructure #facebookads #facebookadvertising
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NOTE: You can watch my FREE training called "3 Killer Facebook Ad Strategies To Double (or More!) Your Business" here: event.webinarjam.com/register...
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Join my free FACEBOOK ADS MASTERMIND GROUP here: / 483271052092516
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Download my free 5-PART FACEBOOK AD TEMPLATE here: www.leadguru.co.uk/facebook-a...
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Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you're doing £20k+ ($25k+) in revenue per month, I'd love to talk to you.
You can find out more about our Facebook advertising services here: www.leadguru.co.uk/

[@BenHeath]

Thanks for watching guys! Let me know what you think of this video in the comments below :)

[@alaskanmalamute101]

good vid Ben how big do u recommend cold audiences should be.

[@BenHeath]

Thanks a lot Niko. In an ideal scenario I would target cold audiences that are 250,000+. But that isn't always possible. Particularly if you are advertising on a local basis.

[@BenHeath]

@@alaskanmalamute101 thanks a lot. Ideally I like to target cold audiences that are 250,000+. But that isn't always possible, particularly for local businesses.

[@TheVideomate]

Hey Ben! Great video and even better content in your channel! I've got one question regarding this video and ad campaigne structuitng. What about dynamic ads? Should we use that while testing or not? Could you please share your comments on that?

[@Mr.CreamCheese69]

What if I am brand new without a warm audience or lookalikes?

[@jonylopez215]

I actually like this channel because you're not those fancy digital marketers jumping and doing weirdo things, showing rented Lamborghinis, or doing stupid shit to draw people's attention. Just a normal professional video and explanation. Thks

[@BenHeath]

Glad to hear it :)

[@ellysmiler1029]

Soo true

[@davidecorizzo]

One of the best videos I've seen on Facebook Ads so far. Thank you!! 🙏

[@BenHeath]

Glad you enjoyed it!

[@SteveVickAK]

Great info. And very well presented. No rants, no long side-tracking, no overbearing self promotion. Just 26 minutes packed full of useful info. Thanks so much.

[@BenHeath]

Glad it was helpful!

[@DeviDalyYoga]

Amazing to have it laid out in this way! You are a glimmering light in the midst of my festering hatred for Facebook advertising. I've given them SO much of my money for useless ads... but I'm learning a ton from watching all your videos this week, and I'm starting to think I might be ready to try again. 🙏

[@juliuspreloznik7236]

Ben NEVER STOP making these videos. They're life savers for me and the business i work for. Thank you, thank you, thank you. I'm buying every single course you have.

[@BenHeath]

Great to hear!

[@pichiekyle]

The quality in these videos honestly blows my mind. It can be so overwhelming especially because we are putting out money on the line each time we experiment. This takes so much guesswork out of the equation. The fact that it's all free is a steal. How can we support you better for all this free content?

[@BenHeath]

Thanks a lot, that is much appreciated and great to hear! Just spread the word about my content when you get a chance :) Also, if you haven't already I would check out my free training on Facebook Ads Strategy (link is in the video description). At the end of that training there's something you might be interested in :)

[@jenlibuttihomes1712]

This video blew my mind! Not new to FB ads, but I have seriously learned so much from you, in particular this video. Thank you!!

[@BenHeath]

Hi Jen, that's great to hear - thank you for letting me know :)

[@AaronTrainerFit]

Isn’t it amazing the value he’s providing? I can’t believe it’s free. I guess the businesses with the money to pay but not the time to learn hire him, and then we get all that benefit for free! Truly grateful to have found this channel

[@ShelitaRN]

I love it, you've got a video for everything! I can't wait until I can say that! I love your teaching style, I can't wait to set up my next ad campaign like this! Thanks so much!

[@BenHeath]

Thank you so much!

[@rachyrache1]

My Facebook Ads Manager self is so happy for your existence. Thank you so much for all that you do, Ben! Please don't stop creating videos like this. More power!

[@BenHeath]

Thank you! Will do!

[@AaronTrainerFit]

This is the best FB ads channel on YT. Very impressive. The way you teach, you’re not leaving anything out, it’s giving me confidence that with some time watching and learning I can do this for my small business. Thank you! I’m predicting you’re channel is going to be the biggest and best in this category. One thing I love about this channel is that you respond to every comment. And not just “thank! ❤️ “ but you actually answer questions. Idk how you can keep that up when you have thousands of comments coming in every few hours but mark my words: if you figure out how to do that (hire someone just for that? Employ your mom? Idk) there just won’t be any stopping you. Your channel feels personal and that’s what makes it different. Amazing stuff thank you!

[@BenHeath]

Wow - thanks for the kinds words :) I don't manage to respond to every comment anymore but I try my best.

[@AaronTrainerFit]

@@BenHeath you’ve responded to each of mine 😂 good work and thanks for the value

[@ellysmiler1029]

Hands down this is by far the best facebook channel and most use full video every on youtube . Thanks for your honesty👏🏻

[@BenHeath]

Wow, thank you!

[@bhushang9300]

One of the best videos I've watched on Ad campaign structure! Love it

[@BenHeath]

Great to hear!

[@fryzka9]

Ben, I just found your channel. After rather disappointing experiences with marketing agencies I decided to dig this shit myself and I do 200% better. Now with your help and all the knowledge you share here, my small business will be on fire :D Thank you so much, you're amazing! love you man!

[@BenHeath]

Thank you very much for the kind words, they are much appreciated and I'm glad I can help. Also, very well done!

[@SinikkaLiTV]

Thank you SO much for all your content! It's been so helpful!

[@lorie0926]

Thank you for an informative and user-friendly tutorial!

[@kirstenjewell5297]

So glad my colleague recommended your videos. So much info and value!

[@BenHeath]

Awesome! Thank you!

[@kiaorionmusic2520]

continually bringing the fire!

[@soroya28]

Such an inspiring video filled with gems. I took notes the entire time and glad I stumbled across your video.

[@BenHeath]

Glad you enjoyed it!

[@wells2671]

Hello Ben, thanks for the info. Three questions for you. 1. which metric are you using to determine which ad and ad set to keep if they all performed similarly? 2. If you had to use UTM codes to track results instead of the FB Pixel (tracking sales on a site that doesn't accept the FB pixel) would you have to create a different UTM code for each ad to allow you to differentiate between them? 3. Why use a conversion and not a traffic campaign?

[@bencleugh9327]

Hands down the most useful video I have watched on FB ads to date, thank you!

[@BenHeath]

Glad it was helpful!

[@chegwindone]

Just stumbled across your videos Ben - short note to say they are very useful, very transparent and I'm learning a tonne. Keep up the good work buddy

[@BenHeath]

Awesome, thank you!

[@mohammadimranhossainanik8495]

Became a fan of you fan! You just don't hide anything and give your all. Lots of love from Bangladesh

[@BenHeath]

Thanks a lot :)

[@tomprice2517]

Mate you're a legend, your videos are super informative and helpful!

[@BenHeath]

Glad you like them

[@adinacohen3675]

I love your content! So helpful and valuable. I'm literally sitting in a Saturday morning taking detailed notes🤓

[@BenHeath]

Fantastic - glad to hear it :)

[@KlaasVictor]

So valuable, thank you!

[@chloep5387]

This is exactly what I was looking for! Thank you Ben x

[@BenHeath]

You're so welcome!

[@GauravKumar-ce4kt]

I was looking for some Facebook ad video and I went through your videos .your videos help me a lot to understand many things related to FB ads. Thanks you 😊

[@BenHeath]

You're very welcome!

[@ajredaelli]

Wow - love it! Seemed complicated but it makes a lot of sense. Awesome job. I'm a "newie" and I will be watching some of your other videos. Thanks for sharing. Great find for me!

[@BenHeath]

Glad it was helpful!

[@jewelaus8906]

Ben that was a great Vidoe. I started just two weeks ago watching your videos and already I have set my adds to covert and I am turning over more in sales already, this video will only improve my testing you explain everything so well so thank you heaps

[@BenHeath]

Fantastic! Glad to hear it :)

[@muhammadkijera76]

Man i love this guy, he is not like those bla bla bla youtubers - the explanation is very clear, simple, interesting and easy to understand, i've taken some paid facebook marketing courses, but dammm! these channel is way better than those paid courses. 👍👍👍👍👍

[@BenHeath]

I appreciate that!

[@AkshatTongia]

This is pure gold, thanks a lot mate. You legitimately making life easier here!

[@BenHeath]

Happy to help!

[@brianedwardsu7404]

ONE OF THE BEST COURSES

[@712Jefferson]

This is SO unbelievably helpful. Brilliantly done. Thank you!

[@BenHeath]

You're very welcome!

[@MindfulnessTarot]

Such a great video, I learned so much in just 26 min. I now can see what is works best in my ads. Thank you!

[@BenHeath]

Great to hear!

[@WeAreRGM]

Ben you are an angel from heaven, I am sure of it! So good!

[@BenHeath]

Haha - not sure about that but thanks for the kind words :)

[@sherifabdulla]

This was exactly the video I needed!

[@BenHeath]

Glad to hear it :)

[@lbrink777]

Love your content!

[@orishilon9473]

Great video! Thank you very much for the valuable information you are sharing

[@BenHeath]

Glad it was helpful!

[@deekssha]

Fantastic Video!

[@stefanschreier8757]

Super helpful! Easy to follow and great tips... 2 thumbs up!

[@BenHeath]

Thanks a lot Stefan :)

[@vikramanand]

Ben when you duplicate 4 ads, you get 16 ads in the ads manager. Although 12 of them are copies of the original 4. So I created the original 4 in one ad set. Then published that. Once done I created the new ad sets as suggested by you and then used the original 4 ad links in the new ad sets instead of creating or duplicating ads. That way I only had 4 ads instead of 16 duplicated ads.

[@selfhelphero]

Thank you very much for your help

[@richobrien6135]

Great video, and clearly explained. Nice one!

[@BenHeath]

Glad you liked it :)

[@thedioncebrand]

This is so much value!!! I really appreciate you Ben

[@BenHeath]

Thanks a lot :)

[@gmacv3777]

The best Facebook ad video ever!

[@BenHeath]

Thanks a lot :)

[@wotwot2]

Hey Ben, thanks for always providing amazing value with all your videos! I had a question... What's your opinion on structuring by location? Have you had a lot experience setting up 1% purchase LL ads for different countries? Should I be splitting them off into different campaigns by country, or should I keep them in the one campaign as different ad-sets by country?

[@160rav]

Wow, just mind blowing. Really simple to follow and demystify FB adverts. Was wondering how to tackle A/B testing but think this CBO approach is way better. It might get a little tricky by adding tests for headlines and copy, but will certainly try this out.

[@BenHeath]

Thanks Raveen, that's great to hear. Yes I'm a big fan of using CBO and allowing Facebook to optimise various elements as opposed to using Facebook's split testing tool.

[@tooclosetovomit6970]

This is generally helpful. What i'm confused about is overlap. A lot of the items I sell have very similar audiences, and eliminating crossover kills performance. So I've combined different products into single campaigns, which I don't really like, but seems the best way to avoid campaigns competing for the same people.

[@aleksandarnovachki9212]

This is so helpful and professional. Thank you Ben!

[@BenHeath]

Glad you think so!

[@cyberspider78910]

Useful Good Content

[@cubicleight]

Love this! I learned so much! Thank you.

[@BenHeath]

Glad it was helpful!

[@hannahfoxdesign]

Thank you for such a valuable video Ben!

[@BenHeath]

Glad it was helpful!

[@GuitarCoast]

Such an awesome video!

[@BenHeath]

Thank you :)

[@joshmccabe7187]

Another great video, thanks Ben!

[@BenHeath]

Thanks a lot Josh - that's much appreciated :)

[@naitzlaykhalid]

Hi Ben , Thanks a lot , I really like your videos.They helped me figure out a lot of things.

[@BenHeath]

Awesome, glad to hear it Khalid :)

[@sydneyhancock2944]

Hi Ben, thanks so much for all of your great videos! So helpful! I've been wondering - how would you structure a campaign that targets two drastically different audiences? Especially when you are creating audience-specific ads that wouldn't be applicable for one of those audiences? In other words, how would you structure a campaign when you need different ads for each ad set? Should you just create entirely separate campaigns? I hope that makes sense! Thank you in advance!

[@mattsmusicacademy5189]

Very good video. right to the point. Very nice.

[@BenHeath]

Glad it was helpful!

[@MrSyafwans]

love to see your video's...one of the proven mentor in Facebook ads marketing strategy...

[@BenHeath]

Thanks a lot - that's much appreciated.

[@gagerael]

Your Videos are awesome! Very detailed & helpful thank you!

[@BenHeath]

Glad you like them!

[@seanhills753]

Awesome content Ben, I'm desperately trying to improve my Facebook ads skill set and these videos are invaluable. Keep going! :)

[@BenHeath]

Thanks! Will do!

[@anneelhayani3170]

Thankyou wow mr compute talking to me huu xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx yes keep talking l don't mind at all hu hu hu hu hu this wonderful experience and very enjoyable thanks very much respect for your hard work aswell and huu you mr computers wow lm exited and extremely happy and excited and proud and excited and proud and happy happy and happy wow lm talking to the computer's amazing service aswell wow that it l for the best in the world aswell is beautiful computer design and l could be extremely useful and helpful and friendly to help people aswell as l love learning about everything else in the computer industry and into wonderful experience with chocolate cake chips cream favourite lm only interested at chocolate chips cream cheese cake big massive wildlife hugs cuddle family Christmas

[@wiseasstories]

Hey Ben thanks for your excellent videos - have spend four hours on it and feel much more comfortable with the mystical world of digital marketing! Would still prefer to outsource it all but unfortunately I don't have $3k a month to spend but when I do will drop you a line! Thanks for sharing your knowledge/skills/expertise.

[@jacobgaldes3330]

You’re literally saving my job thank you so much for sharing your knowledge

[@BenHeath]

Happy to help!

[@RahulSharma-ff7ld]

Thank your very much ! Too productive

[@BenHeath]

You are welcome!

[@agiOverlord]

Great content, many thanks to you Ben!

[@BenHeath]

My pleasure!

[@meshakhtar6932]

hello ben, thankyou for guiding us. very helpful.

[@BenHeath]

Happy to help :)

[@jennafox7990]

this is such a under-rated channel you should 100 of thousand of subscriber. just saying

[@BenHeath]

Thanks Jenna - I'll get there :)

[@Rajjjj19929]

Just GOLD, thank you!

[@BenHeath]

Awesome - thanks a lot

[@bogechoginson3728]

I'm loving your videos, Ben. Question- When you pause losing ads/adsets and want to test different audiences, do you adjust the budget to account for an influx of new ad sets? I assume adding too many adsets at once will swamp your budget.

[@BenHeath]

Thanks a lot. I don't usually adjust budget when adding new ad sets. We won't run more than 5 ad sets at any one time. Which means we are only usually adding 1 or 2 to replace paused ones. For me, budget is separate decision that's based on other factors.

[@ttrdn]

Hi Ben. Thanks for the helpful content, learning so much. Would you apply this same ad set segregation if the only targeting we have is by country? So let's say we want to target different countries, would you recommend just having one ad set targeting all those countries, and then breaking down results with Facebook's breakdown tool, or actually having a different ad set for each country? At what point do we divide ad sets, if Facebook is already optimizing if i put several targeting options in one ad set?

[@paulam1596]

Awesome training Ben !!

[@BenHeath]

Thanks for letting me know Paula - that's great to hear :)

[@amagdenovski]

Great info, really appreciate it 👏

[@BenHeath]

Glad it was helpful!

[@prabowotarantula524]

Great value Ben. I'm gonna launch a traffic campaign tomorrow... Damn... So nervous and excited !

[@BenHeath]

You got this :)

[@patl1128]

Hi Ben, great video! My question is what if the one interest selected gives you too small of an audience (below 250k), should you bundle a few more with it? Also, for a list of previous customer, since it's so hot, what do you think of a cheaper 'traffic' campaign or does CBO just beat that? And regarding countries, how do you manage those, let's say you are doing well in 20+ countries.. do you go one by one, or group them in tiers (economy), and do you separate them at campaign, or ad set level? Finally, if all 5 ad sets perform well, do you just start a new CBO campaign using different targets? Thanks!

[@LucaDavenport]

Hey Ben, great content! Two quick questions 1) I've always been told that split testing lots of different audience targeting (ad sets) is the key to finding the ones that perform the best. If that's the case, wouldn't it make more sense to have 10+ ad sets all running at the same time, being split test, if you had the budget? 2) If an audience (ad set) performs well for you, do you then split test variations of it? For example 3 x ad sets targeting the same interest, each with a unique smaller age range, to see which age range performs best for that audience?

[@vladvitel9190]

You can do that testing in ABO

[@perbalsarbuland]

Best as always 👍

[@BenHeath]

Thank you so much 😀

[@JacquelineKalab1]

Love it. Thank you

[@BenHeath]

You are so welcome!

[@justinrobertson5512]

Hi Ben, this is by far the best video I've ever seen in terms of simplifying ad structure!!!! Thanks for the great content - one question: When you're testing different ad formats - image/ video/ carousel - would you also reccomend isolating the platforms for those image/ video/ carousel posts - or would you say it's fine to have facebook and instagram selected for all of those formats if CBO will push the better performing channel? Thanks again :)

[@BenHeath]

Thanks a lot Justin. I'd go with option 2 there :)

[@ruthy2027]

Thanks Ben, that's really helpful.

[@BenHeath]

Glad it was helpful!

[@corinnet9822]

Very informative Ben. Thank you.

[@BenHeath]

Glad it was helpful!

[@bestdaysvintage1063]

thanks ben, very helpful

[@BenHeath]

Happy to help!

[@marcomammozagarella5288]

Really great content! I just have one question: if we want to test interests within the cold audience is it good to leave it with the other adsets? because since they are "warmer" audiences won't they always outperform the cold one making us think it's not good and we have to test other interests?

[@jonathanmason4244]

Great content, thanks Ben

[@BenHeath]

Thanks Jonathan, glad to hear it :)

[@nickyvanwijngaarden9837]

Thank you for the video! Do you use dynamic ads in this way as well? I work for fashion e-commerce so we sell more than one service or product.

[@traysmith1992]

Really helpful video. Thanks.

[@BenHeath]

Glad it was helpful!

[@JulianPotts3396]

Awesome Video!

[@BenHeath]

Glad you enjoyed it

[@sanathhemantha9650]

One of the best videos ❤️

[@BenHeath]

Thanks a lot :)

[@jennicadelacruz9980]

I really love your campaign structure! It's very organized. 🥰 Quick question: If we saw that 1 adset and 4 ad formats is performing well, should we dupe the campaign and just run the adsets and ad formats that performs well and then turn off the old campaign?

[@BenHeath]

Thanks a lot :) I would make the adjustments within the existing campaign. So I would just turn off the under-performing elements.

[@sreeragargt]

This is pure gold...

[@BenHeath]

Thanks a lot

[@CromaCampusOfficial]

Thanks for sharing this is really helpful for getting better result from Facebook ads

[@BenHeath]

Glad it was helpful!

[@bmlabs7308]

Hi Ben, Loved the tutorial. It was so detailed & step-by-step. You're the best when it comes to learning FB Ads. Although I've got 2 questions. 1) Why did you use CBO and not ABO, as you only had 1 Ad set for this campaign? Or should we follow the FB Ad Campaign Structure Format here too. (1 Warm Audience, 1-2 Lookalikes, 1-2 Broad Interest Targeting, etc) 2) How do we scale campaigns like these, if we were to run them for clients? Or is it not required to scale, as they'll get consistent Leads? (Let's say 20-30 Leads/Day)

[@BenHeath]

Thanks a lot. 1) I much prefer CBO and would usually use the campaign structure demonstrated here with multiple ad sets. 2) I've got videos on scaling on my channel. I'd recommend you check those out :)

[@kaypops2709]

Awesome content bro

[@BenHeath]

Thanks for the visit

[@mustafa7967]

Great value, thanks

[@BenHeath]

Thanks a lot Mustafa

[@shinyy96]

Hi Ben, thanks for all your videos, I've been learning a lot! I am thinking of running Facebook ads for local businesses. Would you still structure your campaign this way for local businesses? I've watched your 'Facebook Ads Targeting for Local Businesses' video, and you put an emphasis on broader targeting, and setting up your ad set so it reaches a minimum of 250k people. My guess is if the audience size doesn't reach the minimum audience size of 250k with the different ad set categories in this video (Warm, LLA etc), then just stick to broader targeting which will give you maximum audience reach (?) Another question, when using LLA for local businesses I recall you mentioning to always go for the maximum 10%? Wondering why this is? And finally, would this strategy work for lead generation campaigns as well. Hope my questions made sense and thank you in advance!

[@Rachel-qv2vw]

Really useful! Thanks Ben :)

[@BenHeath]

Happy to help!

[@empoweredwoman3911]

Hey Ben, have set this up for a local bricks and mortar service we run exactly as you suggest! the leads are flying in! thanks for the info!

[@BenHeath]

Fantastic! Great to hear :)

[@linnkristensen]

Really helpful video, thank you Ben! How do you create an overview of the target groups that actually worked the best? If for example target group A and B worked well, but target group C did not work as well as the others. How to you save this information for when you set up the next campaign? Do you have some kind of overview ore document for well-preforming-target groups to use for similar campaigns in the future?

[@zamamkhizemedia]

Love it Ben you keep giving 😝

[@BenHeath]

Thanks Zama :)

[@MendMeShop1]

Most incredibly helpful video. If after say seven to ten days, I want to increase the initial budget at the Campaign level, will it restart the learning phase for the entire campaign? I do understand there is the unwritten rule that indicates a 15% to 20% increase every 7 days (depending who you reference) - but I am not sure that is still valid. Or is a better option to simply take an Adset with a high ROAS and create a separate Campaign with it - and then go back and test one or two new adsets within the old Campaign? I am just trying to avoid having a campaign go back to learning phase.

[@GK-pc6dp]

Hey Ben, great video, I learn a whole lot. One question, would you use DCT to test out the ad formats & creatives? And does IOS 14 update has any affect on DCT? Thanks a lot!