BMC Behind The Brand | Sigma Sports

Heading over to Grenchen, Switzerland, we visited BMC's headquarters to learn more about the Impec Lab and hear from some of the designers, engineers and one of their most decorated ambassadors, Fabian Cancellara. Learn more about the history of the brand and the process of designing and bringing a BMC bike into production.
Shop the BMC range: www.sigmasports.com/brand/bmc...
Take a closer look at the BMC Roadmachine here: • BMC Roadmachine A Clos...
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www.sigmasports.com - Your premium multisport retailer.
With multiple retail stores and an extensive website, we cater to cyclists, runners and triathletes of all abilities. Our collection of brands are available for quick and easy worldwide delivery, while unique events, group rides, bike fitting sessions and mechanics courses ensure we are actively involved with our community.

[@josech]

Love my Roadmachine (even the name). Thank you BMC.

[@rastorov7]

Same here. :)

[@dlbutler]

Same here. :)

[@GT-cx8vd]

By far my favorite company, their bikes are so well designed and thought of. It has the right blend of dna and culture

[@petinka721]

Love BMC and Sigma Sports they both are qulity and Timeless. With them you never disappointed.

[@sigmasports]

❤️

[@kiowa21]

My RM01 keeps me smiling every day I'm riding. I love what these guys do.

[@markclements1509]

Oh man, now I want to move over to BMC, they have and always had some stunning bikes our there.

[@hurricaneheli79]

They look better in person.

[@christophernixon8445]

I will never forget test riding the BMC SLR01 Disc 3 with the sram etap...that bike is my goal

[@1TimeRunner]

I’m a 3 time BMC owner - 2 TM01’s in my history and a current RoadMachine owner. Love the quality and most importantly the performance.

[@rev59k]

I've had my 2020 BMC Roadmachine 01 Four since July 2020 - Amazing to ride - A real performance bike but the compliance is amazing - not the cheapest option I had but zero regrets - Love it !!

[@klemensobak6052]

Nice. I really love BMC TMRC02. It was the only brand that suits me perfect.

[@c.initiative2705]

Lucky me bought a bright red BMC Teammachine SLR01 Three in November, had to go through the product recall for the fork which was unfortunate, but... what a bike! It rides like nothing else, perfect integration, no cables, great looks, more speed. I can't get enough, so I am riding for the first time in my life even if it has almost freezing temperatures in the Black Forest. Go get it!

[@michelebellodi9550]

I love my Bmc agonist 01....really great bike

[@warren_r]

What a great first video for the new year.

[@sigmasports]

Thanks Warren! Stay tuned as we'll have loads more content coming soon.

[@JulioCesar--]

I have BMC Race Machine RM01, and also BMC Race Master frame .I like BMC !

[@blazacrew]

I still have Race Master , and I love every single time I ride on it.

[@JulioCesar--]

How nice. I realized that the Race Master is more comfortable than Race Machine. I bought the RM frame and transferred the Race Master kit to the new frame. But I didn't sell the Race Master frame. And I will not sell. It is a very beautiful frame !

[@ann.leonard]

I love BMC bikes! Nice video!

[@sigmasports]

Thanks Annet, we're big fans of BMC too!

[@adonisbagaporo9298]

I love my Teammachine SLR02. I named it my BlackMaChine.

[@cneccc1a26]

My third BMC is laying at my LBS, waiting for some parts and the final assembling. Can't wait to hop on that beautie!!

[@sigmasports]

Which one have you gone for Daniel?

[@cneccc1a26]

@@sigmasports 1st was Roadmachine02 2nd was Timemachine TMR02, the road bike version This one is the TT version, TM02

[@marcelobecerra5083]

BMC ha hecho maquinas hermosas, como la mayoría de las marcas top. ha progresado un montón creo, haciendo las cosas bien, todo a nivel cualitativo suizo por lo demás 🚴‍♂️🇨🇭

[@sigmasports]

Thank you, Marcelo!

[@blazacrew]

I still have black and white Race Master SLX01 , and I love it every single t i m e I ride on it.

[@bosley629]

Soon I'll own a BMC road bike, a vintage one hopefully ✌️

[@maanandico5845]

My first Bike. BMC is ❤️

[@habunhabun]

BMC←so cool

[@mundodenaza]

Eu tenho uma BMC, a melhor bike que já tive

[@n8m837]

Nice

[@jeftydomingo3019]

i love bmc my dream bike

[@vasiletrifoi2094]

the first time when I had the opportunity to pedal on a bmc bike, I rode 150 km in a day

[@mariosdemetri4554]

BMC SSX STREETFIRE 💖

[@nicensleazy1892]

I have just retired - I bought two things , a Ducati motorcycle and a BMC Roadmachine ! :-)

[@albertomoralesesteban3976]

i have BMC TEAMELITE 02 , i like my bike!!

[@bluemystic7501]

Beautiful bikes! A bit pricey but beautiful nonetheless.

[@simoneminozzo6200]

I'm pleasured to have 2 of those machine…...

[@0134harley]

I am proud owner of 2 TeamMachine of ALR and SLR 😍🤩😅

[@Lehao_TK]

I heard in local carbon repair-shops that BMC bikes are fast but fragile. Also i'm using Cadel Evanses Teammachine SLR01 2011. And the frame had problems with the carbon fiber groove in the dropouts, because there is just pure carbon without metal spacers.

[@joggyb]

The 01 level frames tend to fail, so the SLR01 or teammachine 01 and so on. The 02 are heavier but more likely to live longer.

[@gourami7]

Spartacus BMC ambassador ? That's just wrong, he's a Trek Domane icon

[@woozertoo]

Guess he just wanted to go home.

[@goargoride]

Only got an old Granfondo GF02

[@palmer3977]

Discs though.

[@ajmalajuap3338]

I love bmc bikes Please send me bmc roadmachine 01 three

[@mariorubenkrenz7965]

Hola buen día tengo un diceño de cuadros que ayeda a subir mejor quisiera compartirlo

[@sigmasports]

Por favor compártelo con nosotros. Etiquétanos en las redes sociales.

[@TheAllEngineering]

I bought a BMC Roadmachine and I my first maintenance checks I found that there was a manufacturing defect on the underside of one of the chainstays. had I known this when I purchased it I would have not accepted it and asked for a different one. BMC have said that because the defect is not readily visible it is acceptable and that I have to accept it. I think that this says something about their quality control if they find this acceptable. I am continuing to challenge them on this as I find it totally unacceptable. Fortunately we have laws in our country which protect against this sort of thing so I will be persuing this path. Based on my experience I could not recommend BMC to anyone.

[@zafraleoangelo1373]

Giveaway some bikes

[@simon.voggeneder]

I like the way these BMC road bikes look and they are certainly good products - but their price keeps me from considering them. Take the Roadmachine for example. The 105 model is 3.000€, whereas e.g. the Trek Émonda SL6 Disc (with Ultegra) is 2.750€ and Canyon offer their Endurace with Ultegra Di2 for 3.200€. I fail to understand what justifies this surcharge - them being Swiss, I guess - which is unimportant to me.

[@BenjaminCaris]

I guess it depends on how much you care to have a BMC instead of a different brand. I really wanted to buy a BMC so I did, even though I could get a bike with better components for less money. It may not be the most rational purchase in terms of value for money, but I could not be happier with my new BMC.

[@simon.voggeneder]

@@BenjaminCaris Whatever you can afford and makes you happy is a positive thing. I am glad to hear you love your bike, it's what's most important. I was not in any way ranting against BMC as a brand, just explaining why I have a hard time considering their products. Brand loyalty is a strange thing, I must say. My first new road bike was a Trek and I find that I now prefer their bikes, even if there is no rational reason to do so.

[@BenjaminCaris]

@@simon.voggeneder I agree, the most important thing is that you have a bike that makes you happy and makes you want to ride!

[@ianiscaratti4924]

Simon Voggeneder That's not a very fair compareson... The Trek Emonda SL6 DISC with Ultegra cost 3'449 but it doesn't realy matter because it's an old frame design that can't even fit modern cranks. Not even with adapters and btw. It's a climbing bike. The BMC Roadmachine 02 Three with 105 is a modern endurance bike that costs 3'199. You can compare this to the new Domane SL5 with 105 from Trek. They sell it for 2'999. So BMC is only 200 more expensive than Trek and Canyon is obviously less expensive because they sell directly. Greethings from Switzerland

[@simon.voggeneder]

@@ianiscaratti4924 I simply compared the prices I would pay in Austria in Euro for the bikes I mentioned. I agree that the more apt comparison would have been to the 2020 Domane, which costs 2.700€ in Austria in the 105 trim. It's only 300€ of difference there, but I still find it to be too much, since I also think that the Domane is a very pricy bike, but I can understand it somehow, with the technology they put into it. It's hard to justify paying close to 3.000€ for a bike with a mid-level groupset. As for the Émonda being a dated frame, I am looking forward to a new Émonda frame design for the 2021 model year this spring. Trek does not sell directly, I would like to correct - you can only buy a Trek through a dealership.