How Conscious Is Conscious Beauty? |

[@maitrikhurana]

Only Shreya has the capacity to raise such topics and talk about the things no body wants to . Everybody is only concerned with buying , using and throwing without considering the fact that recycling can be done too. People arent really concerned with the damage they are doing to the environment. Demand is high and infinite brands are coming up in the market everyday, overusing the resources and not giving anything back to the nature other than damage 😭🥺

[@build_the_future_]

5:40 can anyone spell this recycler brand or for that matter mention other ones

[@sayantikoley3844]

Refill pouches is something that companies should take in consideration... Conscious chemist has a facewash that has refills... I know L'Occitane has too... But no mid budget shampoo conditioner or anything has refills from any brands.... Please give us a list of brands that are doing better

[@anishadas7547]

I also feel same

[@Nikitagrawal29]

Won't that refill come in a plastic packaging, correct me if I'm wrong

[@anishadas7547]

@@Nikitagrawal29 Yes but less plastic atleast for now where we don't have other substantial options.

[@Nikitagrawal29]

@@anishadas7547 okay, they can also use paper packaging with a thin plastic film on the inner side For even less plastic generation

[@blushstix]

I mean "How??" How on earth can someone be so knowledgeable and yet people don't love them. You're one such girl Shreya, hands down, the best this beauty industry has got ever. There could be many others but for me, it's only YOUUUUU You're the one who inspired me to start my channel on makeup and beauty and I hope one day I can be at least 0.0001% as good as you're!

[@pragya5323]

Honestly, I'm glad to see more people questioning greenwashing, and it's nice that you're using your platform to encourage people to do their own research. I would love to see another video (or two!) from you going over the buzzwords, fear-mongering, misconceptions, and unsubstantiated claims made by companies that hide behind "clean" claims.

[@shreyajain26]

I appreciate that! ❤

[@jenniferkiny]

​@@shreyajain26 yes... List of brands please.... We all trust your knowledge and efforts. ❤

[@chanandeep3462]

NO ONE….. NO ONE talks about this so so important topic that Shreya is doing. No such so called beauty influencers. She is Scientist, Doctor, Researcher Shreya jain🤘🏼🤘🏼 You are the best girl🙌🏼 Hands down🙌🏼

[@hemanginipatel3930]

I believe Foxtale uses very thick and colourful plastic. It cannot be recycled at all. Which is why i am not willing to repurchase their any product

[@payalshah7243]

Love to see an Indian beauty content creator talk about sustainability! I feel that you have only scratched the surface, would love to see you chat about consumerism/capitalism in the beauty space. We as a community need to discuss how brands, influencers, and consumers can practice intentional need-based shopping

[@rashmiaich]

Thank you, Shreya, for breaking these "conscious beauty" myths. Beauty influencers like yourself must speak the truth and help your followers know what they are investing their hard-earned monies into.

[@soundariyaravishankar6020]

Well done 👏 I sent my empties to plum and they have credited some points in my account. But I didn't use it coz I genuinely felt good that I started recycling and that itself is a big thing. All I expect from brands is to arrange pickup and I don't mind paying also. ❤ kudos to you for bringing up these topic.

[@shravyas7444]

Shreya, Savage and beautiful af. Talking about problems in the beauty industry. Calling out their marketing gimmicks. Loved the video. ❤ Please make the lists you mentioned. Most of the people here, trust your opinions and choices. Keep shining.🌟

[@nandhiniarumugam6477]

Only way to be more environmentally conscious and reduce waste is buying less... We really don't need tons of lipstick just because some random insta girlie had.. We are just consuming so much of product nowadays in the name of girl math.. buying less is the only way to go...

[@atimsihcus]

So true. I think we should acquire this mindset of using only what we have and finish it first before repurchasing. But with social media and brands running B1G1, pink this, pink that sale, it's so hard to resist the urge to get that "must have"item that everyone raves about. I'm also trying to practice this but I have my bad days as well.

[@atimsihcus]

Shreya please do more of this kind of videos. It's therapeutic to listen to you, the way you present topics like this is just too good. I learnt a lot from this video. P.S. your eye makeup is gorgeous 😍

[@saritakolay5179]

I am glad that I made a conscious choice by subscribing your channel almost 6 years back... 😉

[@piyushamritsar4886]

Only Shreya Jain can talk about it..... Kudos to you !!

[@Raghuveersairaman]

Love love love these videos. Keep them comin Queen!!❤

[@shreyajain26]

❤❤

[@paridhiagrawal6804]

you did such an amazing job at explaining this shreya

[@pragyanpandit4758]

So happy to see SJ talking about such topic ,addressing about environment simultaneously. Must do more videos like this. Great!

[@shreyajain26]

Glad you liked it❤

[@snehapradhan5591]

I love you diving into one specific topic! As a newbie to makeup and wellness i hate how misleading marketing is the bane of my existence lol

[@tanvitalks9011]

The only OG who promotes its audience about to be more conscious about what are you buying, how you should be buying and when you should not buy? The clarity in the concepts needs a lot of efforts to make others aware about the product. Her project of picking products and using them, setting goals on usage is amazing. it made us all to once look at our shevles and get rid of what is not required before going ahead of buying something new. More power to you always....

[@antarapandya627]

Absolutely!! Would love a video dedicated to better brands!! ❤️❤️

[@shreyajain26]

Noted!❤

[@Khushboomishra18]

Thanku for raising this issue , i too hate this natural hreen campaign by brands and not disclosing percentage is my trun off always. Next video on List of good brands.💚 ( This heart is not natural guys its just a coloured heart)

[@himanshirai1858]

Hiii shreya!!! I'm so happy that we're getting the videos regularly now, can't tell you how happy i get when i open my yt and see a video of yours, ❤❤

[@sneharedkar160]

Much needed video! Great content and well put thoughts. Totally agree with you 👍 And love the whole look, eye makeup is killing it 😍

[@aakankshaoswal9214]

I think as consumers we could make choices like going for glass packaging and opt to shop from platforms that use cardboard packaging for the outer cartons and well as honey comb packaging to keep product safe, participate in recycling programme's, choose to buy products offline if we can and also try to buy refills for as many products as possible!! 💖

[@bandanarathore]

Yes refills is like the need of the hour along with the other things you mentioned.

[@gsaloni8]

Oh Shreya this is such an informative video. Of course, we need a part two where you talk about the brands who are actually doing a good job when it comes to clean ingredients and sustainable packaging, etc. PLEASE PLEASE DO IT!

[@nehaniharika7821]

I did a report on green marketing and greenwashing . Your videos and reviews on mama Earth were very helpful for me. Glad you made a video on it .

[@varnikaaraizada1808]

It is amazing that you chose to talk about all of this in the current times specifically, full of consumerism. 👏

[@amrapalirajput2391]

Of all the KZbinrs, you are the one who stays true to the niche we subscribed for. This is why everyone appreciates you and mentions your name when it comes to beauty content in India. I love your work and truly believe your content is the best❤❤❤

[@pranathipillalamarri8683]

Such an informative video❤ In the era where people who market anything and everyhing that come their way, You Miss Shreya Jain focus on your audience and I admire you for that. I would really love a list of brands that are good in terms of quality, ingredients and packaging.

[@procaffeinate_withbooks]

I love it when you address such topics and raise our consciousness in the relevant direction, for a very long time I used to corelate green with better too

[@muskanchaubey4622]

Wow!! What an important topic to just think about as a consumer. Very brilliantly and easily you made us understand all the important things Shreya..love the approach and love the video overall. Please do list the brands in your next video..we are interested to hear about them.

[@avni7467]

Mama Earth comes under Honasa parent company - which includes 1. Mama Earth 2. Aqualogica 3. Ayuga 4. Derma co (Idk any more) So please dont blindly purchase them- all 4 are the same!

[@aparnasharma9605]

Kindly suggest some companies that recycle beauty empties for you....kindlife used to do it but its non responsive at present..

[@jennycull1061]

Plum

[@aparnasharma9605]

@@jennycull1061 They take beauty empties from all companies or just their own brand?

[@jennycull1061]

@@aparnasharma9605 only their own brand

[@TamaliSarkar-k1x]

​@@aparnasharma9605 plum only takes their own brand products which are plastic only, and that is currently closed till 15th july

[@theskincaresaga]

@@aparnasharma9605 plum pick up their empties, dot & key do same

[@avni7467]

I loveee these beauty chats, and your empties videos. I didnt know about the 'biodegradable' point that you raised, and the mixed materials issue. Thanks!

[@zairafernandes6683]

Hello please make a video on websites that take used products so that i can recycle mine cause i tried but because i dont like im a very big city its abit difficult to recycle n also please show us the process

[@Khushboomishra18]

Hey love seeing you in long format video is everything ❤❤❤❤❤

[@shreyajain26]

Yay! Thank you! ❤

[@deeksha9552]

More power to you for bringing such topics💕

[@romiaparvez]

Much needed conversation in the fast consumerism world of insta reels and overloaded sponsored content.

[@paromita1516]

It takes alot of jigra...to do a video like this... coz it might hurt sentiments of many brands.... but she is the QUEEN n OG... thanks shreya for all your efforts towards conscious buying... be it project pan or this video.... in the era of product pushing... your videos are a fresh breath of air... lov u... alot...

[@Indrani_chakraborty]

Loved the video Shreya, As a newbie beauty content creator honestly my way of sustainability is buying cruelty free & vegan products, my whole page is for influencing my audience to be more conscious about what they are investing their money on cause Animals matters. I love the kind program by Kindife. We will never stop buying & companies will never stop selling so it's our duty to do it mindfully & take responsibility of our mother earth 🥰💝

[@ria641990]

Yes Shreya please give us a list of your recommendations on brands!

[@Zindagiachhihai]

You really inspired me so so so much Shreya. I joined your journey since you started from

[@avni7467]

Kindlife has a recycling program - they take any brand empties. Plum takes only plum empties

[@zairafernandes6683]

Do they take products shopped from their site only ? Or like the same website?

[@avni7467]

@@zairafernandes6683 no any site - check out kind circle on their website

[@prekshabhardwaj]

I empty a lot of things like haircare, skincare, bodycare etc. I send 25 empties every month to kindlife for recycling. It’s just my way of being there. ♻️

[@sanakapoor744]

Only you can talk about such topics with so much ease and honesty...need part 2 and many more for sure ❤❤

[@nikitagupta6576]

Heyyy Shreya, very nice video.... We shd talk about environment things now... Plz list the clean brands, will love to knw.. I knw juicy chemistry is one of them would love to know more. ❤❤❤

[@everybodyisme]

Hey Shreya... could you make video letting people know which brands are actually organic, planet friendly and more conscious??

[@asthashukla4530]

Yes, please give a list of companies which are genuinely good.

[@BabitaYadav-ph5zz]

I bought the minis of just herbs after 5 months I checked one of the mini not used for a while had fungal growth on it. Never ever faced this with any other ‘chemical’ lipstick

[@divyapandya584]

ILOVEEEEYOUUUU SHREYYYAAAA😭❤️... THANKYOU FOR PUTTING THIS OUTTT... MUCH MUCH MUCH NEEDEDDD GURL🥺🥺

[@avni7467]

Unfortunately even cosrx doesnt mention percentages- but they do reply about it in emails 😢

[@TheIntrovertcore]

Brands claiming about Planting tress part was always questionable for me. They never showed the any proof nor any statistical data of how much they have progressed….

[@build_the_future_]

5:40 can anyone spell this recycler brand or for that matter mention other ones

[@Shruus]

Eye makeup on point ❤❤❤

[@sassy1760]

Please enlist those brands for us ❤❤❤❤❤❤ thank you so much for thinking and taking care of us❤❤

[@_the__glamsoul]

Please Shreya make a video with that solution. We would love to take suggestions and recommendations from you ❤🎉

[@sakshisinghal9282]

Plum also has empties program Wherein we can send minimum 5 plum empties and they give us some points which we can redeem on next purchase

[@khushijoshi21]

Loved the video ❤ the concept was much needed to be discussed. Nobody does it like you shreya ❤️❤️

[@saswatisasmal]

We love you Shreya ❤ when I look back I started watching your videos both you and I were quite young. I remember you recreating Actress looks back then using affordable products. I learnt a lot about beauty from you. And still I look for your opinion on the product. It's really good to see how unbiased your opinions always been. More to grow ❤

[@shreyajain26]

Thank you so much 😊

[@kanaktanwar]

omg😭😭😭i haven't even started watching and i love it already!!! love your commentaries❤ Happy Monday Shreya

[@snehamishra2702]

Loved the video❤ Thanks for teaching such useful and *real* information. I watch a lot of American youtubers and in there, these kind of beauty chats are such a norm hence people are aware. But Indian population lacks a lot of real knowledge and it's high time they get educated of the same, like actual genuine stuff ❤

[@zairafernandes6683]

True that ❤

[@asthashukla4530]

Such an informative video. Love this ❤ Please continue doing this

[@shreyajain26]

Thank you! Will do!❤

[@ankitachoudhury1149]

Thanks for bringing this topic and educating all. Please make a video on list of sustainable brands and products, it will be really helpful.

[@DeviReddy]

Very very informative ❤ Thank you!

[@ankitamahapatra7983]

So informative! 🎉

[@pragyasingh427]

Yes, please make a list of brands which are genuinely good.

[@sakshibakhla]

Lots of love ❤Shreya... i am your follower since your youtube inception....Such an important thing to consider about makeup and beauty...how easily we get drawn away to the marketing gimmicks not considering at all if it is enviornment friendly or chemical free and on a yearly basis we are consuming so much of chemical through these products and creating so much of non biodegradable waste our next generations are in big trouble because of us 😢

[@shaoshreebanerjee2528]

Shreya pls do a tutorial of this eye makeup.. thank you . 😊

[@cherryberry2366]

Love the topic + the makeup but i just wish the eyes were green as well. 😅... Idk y but i just feel green eysles would have been perfect for this video. But love it anyway. 😍😍❤❤

[@jasleenksaluja]

Fab video Shreya ❤ Loved the information and the parameters you talked about 💕 Would love to see a video enlisting the brands that are actually being True to their claims 😊

[@Malavika_Chatterjee]

Thanks for this video Shreya, more beauty influencers need to do this and utilise their platform correctly. Speaking of, what are your thoughts about brands that are not 'animal cruelty-free'? Personally, promoting such brands is downright wrong. However, one solution could be to mention that somewhere as a disclaimer like how one does with PR products.

[@sonygairola]

Your eye makeup ❤

[@sarakausar]

Can you make a video on anti ageing skincare routine and how and when to introduce these products and also for women in their 40s what products they should use etc and also talk about minimalist and dot and key as a brand And your fav products from them

[@AnkitaShaw]

Underrated. Please get her cosmopolitan award. She hella deserves it from the beginning, instead of all the chapris winning the award

[@priakumar]

That eye make-up....waowww❤

[@vaishalijoshi3487]

Well done 👏 ✔️ 👍 Yes please, give a list of products nd brands witch are actually good 🙏

[@komalsolanki8888]

Exactly...we ask for mirror in a compact but most of the times if we are travelling or at home...we do have mirrors n tht is something i dont think we even need.....these days companies are jst slapping the name clean sustainable and what not ...but the reality is something else, we have to be conscious about what we buy, if we use lot of products shuld make sure its recycled properly and most importantly only buy if we really need it not just coz some influencers are telling you need this in your life......we should stop impulsive shopping and be more mindful

[@aakankshaoswal9214]

First comment and I love these videos like such a great concept please continue the business part behind beauty it's so unique and refreshing to watch !! 🎉❤

[@shreyajain26]

More to come! ❤

[@ixvhu8729]

Shreya's makeup looks are met gala proof

[@San-km7xz]

You're so so underrated. 💜

[@shamshadsora6360]

Love your work shreya ❤❤❤❤

[@shreyajain26]

❤❤

[@mylupusdiary]

Please tell me which lip balm is safe ? Lipstick? Chemical based or natural? Brands ?

[@kimayagajare6331]

Yes please make a video on better brands

[@goutam_artist2522]

Mam you gre great your taking your explanation action sahare your good thoughts ❤❤❤

[@neelima_asok]

girl your eye makeup😩

[@aritrikadey9387]

Please do make a video on genuine brands and products in particular ❤

[@laxmisarkar0110]

Please make videos on the better brands . We genuinely want to buy soma good products . ❤❤❤❤

[@palakgandhi9535]

Need a tutorial on this eye look!

[@ranibharadwaj6824]

can you also make a video on truly sustainable and green brands which you think we should check out..please...would love to explore

[@sushmita4713]

Hey Shreya can you make a video of list of sustainable make up and skincare. I am trying to be more sustainable and knowing you, you will do through research so it will be good

[@MyHappyWindow]

How to recycle your makeup and skin care empties. Please share your experience.

[@nandhiniarumugam6477]

Pls Shreya pls make some videos about minimal makeup videos using Indian makeup products...pls

[@shubhiagarwal7604]

Such fresh topics and content ❤

[@anishabhowal6841]

Please publish a list, it will help soooo much

[@cheapcopyofthenomoustacheg9592]

watching your videos while in office is a vibeee

[@Sun_socold999]

Also do a video on products that are sold on vanity wagon in the name of clean beauty...

[@purnimayaduvanshi8255]

Beauty chats are favourite videos ❤❤❤

[@nandinikumari0017]

Please share some insights of validity of skincare like serums have 6 month but if the serum is good enough after 6 months should i use it

[@jigyasadoshi7943]

Makeup video for this makeup look