an extensive history of the brit crew (2012 british vloggers)

[@niamh_h]

The absolute whiplash I got from the explanation of "this person has a baby, this persons quit youtube" to "Louis was accused of posting North Korean propaganda"

[@maiasalsamendi3736]

lmaooo, i was like WOAH SLOW DOWN

[@chrism45]

He is extremely liberal so I don't think it's out of character or politically motivated.

[@carys7417]

@@chrism45 he was still arguably very naive to have done it.

[@chrism45]

@@carys7417 Yeah, I completely agree with that. I listened to his explanation at the time and thought it half-baked. He didn't even know why he did it.

[@misskitkatchoc]

I met Alfie's aunt in like 2016 and she said that she was surprised he got so successful because "he really wasn't the brightest of boys"

[@jocummings3202]

This is hilarious

[@sonyasunnymartinez6328]

😂😂😂

[@annywaa]

hilarious. I think we all agree that he got so successful because of nepotism.

[@Days.]

that is odd

[@wkt2506]

Lol I think he is actually quite smart after seeing him on TV in crystal maze. mathematical type intelligence.

[@TheVeeBeast]

Remember the Brit Crew crossovers with American youtubers like Tyler Oakley and Miranda Sings ? Wild !

[@twiggledowntown3564]

Don't forget Harto and Grace Helbig.

[@h027s]

adding joey graceffa

[@melikaaziminia9522]

Oh my God. Hell yes! Wow. 2014/2013 was truly a time. The kids today could never.

[@Gr95dc]

To this day, Zoe's collabs with Tyler are some of my faves ever. I still rewatch their Disney challenge videos from time to time when I need to cheer up a little

[@kathj2972]

Troye Sivan!!!

[@meganwatkins6798]

this is the type of trivia that should be included in the UK citizenship test

[@wkt2506]

I actually seriously think it should. They've got eastenders and corrie in there !

[@PigsShallRule]

As someone who's taken it, I had questions about the first archbishop of Canterbury and the Welsh assembly and bin day 🤣 no soaps for me.

[@zzzzZZZZzzzzszaZZZ]

I'm ready for some british history

[@kingofpointless]

It should be dramatised in a miniseries that completes the trilogy of A Very English Scandal and A Very British Scandal.

[@strawberryemily8755]

Same

[@NIKSEEN]

Basically equal to the fall of the British Empire

[@onemillionpercent]

to me, that is literally what this is

[@carleenie]

there really isn’t any british history worth knowing tbh

[@jazzycat8917]

Dan & Phil narrowly escaping association on this board on account of the fact they technically never actually vlogged anything. Also never scammed anyone.

[@dianaquintas]

Love that for them 🥰

[@AmyAberrant]

They’d do a DITL vlog once every four years

[@dianaquintas]

@@AmyAberrant god, I miss those

[@crimsonrain2705]

PLEASE..... i was so scared i'd find them on this wall

[@tatiairwinn]

Jacksgap too.. a long time ago i remember (if i’m not mistaken) sometimes alfie mentioned jacksgap, and louis also know jacksgap

[@yapyingya7823]

this belongs to every history curriculum

[@onemillionpercent]

deadass. it scrapped up my memory

[@Lia-ll3ou]

I’m loosing it at the statement “they have welcomed a kid, she has two children and writes books, she got lost in the woods of Mauritius and he got accused of being bought by the North Korean Government”

[@solarmoth4628]

This is definitely one of those you had to be there moments to fully understand the hold they had on youtube at that time.

[@agnieszkacz_]

1000%

[@zooh8017]

Just a note for future versions of this format: the colors of the strings on the chart aren’t super visible on mobile, maybe a slightly thicker tape or something might be easier to see!

[@carliemarliee]

Same on laptop and tablet

[@saraa.]

Or she can use a whiteboard lol it would be so much easier for her

[@eleanormason2647]

Or brightly coloured wool. Something to distinguish it

[@b_arose]

I was wondering if it was just me who couldn't see the colours

[@preciousjewelamor]

lighting’s a bit low too that’s why the colors aren’t visible

[@catelynj]

there's just something so perfect about the phrase "where is the hound?"

[@10qwertypoiu]

😭😭😭😭😭😭😭😭

[@drcrusher5785]

I absolutely lost my mind when she said that, it’s so funny.

[@rosegardenmadisonsquare]

it’s so funny because i bet it pissed Tanya off so much

[@dreamingintomorrow]

To me Dan and Phil link to this group through Louise. Their storytime collabs were just genuinely so funny

[@Stressed_Geologist]

I've watched their "Our Awkward Fancy Meal" video so many times I feel like I could quote it word for word

[@meteorrejector]

“our awkward fancy meal” changed the world timeline fr

[@medea__witchhh]

YES OMG

[@sparklinrosse]

i still watch dnp and to me, it always felt that except for louise (and, to a certain point jim), they didnt feel comfortable with most of them. especially bc during vidcon they'll shove vlogging cameras to their faces and use the 10 seconds clip of them as a the miniature. for what they've said in the past year or so, they didn't like a lot of the 'brit crew' people, although they've never really said names

[@nina__serafina]

@@sparklinrosse I don't blame them tbh. the brit crew always seemed a bit disingenuous to a certain point.

[@kms2814]

You didn’t even mention what I thought was the worst part of the 1 pound a day video, where he got a dozen donuts for free because the guy recognized him 😂

[@fruitpuff9388]

I would argue the worst part of that video was the fact that he bought a BEARD COMB despite only having a little bit of stubble

[@dokayy]

@@fruitpuff9388 LMFAOOOO

[@onlinebels]

or "you got the waitrose card luv"

[@amyb6455]

@@fruitpuff9388 “7p to charity. Yo that’s sick” is one of the worst parts

[@elladhs]

the bit about coming home from school and watching hours worth of videos about one single trip but from everyone's separate pov threw me back to memories i didn't know i still had

[@baymoo]

right it kinda sucks that brand trips and etc arent that popular anymore like brand trips now are just pics iof you being there on a sponsored instagram post. because some people vlog it now like i just watched Sarai Jones go on a skincare brand trip in canada. they still happen but not as often and i feel like the content is slim picking these days and i get but damn we was living the dream of everyday uploads etc wild to see how its different now.

[@corynnvictoria]

tumblr when zalfie got confirmed was insaaane also it's crazy how related they all were like you could extend the chart to include Hazel Hayes, world of the orange, Jack and Finn... they were all interconnected

[@boopboopimarobot]

JACK AND FINN GOD WHAT A THROWBACK. Also I think Tyler Oakley was an honorary member for how often they collabed when they visited

[@fullsundotgov]

yeah i immediately thought of jack and finn when i saw the board

[@ffaeye]

Really need the honourable mention of Jack and Finn.

[@onemillionpercent]

jack and finn !!! yes all of this. tumblr was where the brit crew connectivity thrived

[@hotdogs2549]

How was Hazel intertwined?

[@hamandcheesedandwich]

Why were they so shady about Martha??? The fact that people had to start commenting "where's the hound?!" Is killing me 😭😂

[@natasham4184]

I agree, I think Louise is the Brit Crew member with the most integrity who never seemed to change as a person, possibly because she's a bit older than the others. I feel similarly about Joe Sugg as well, and I think he's done really well for himself

[@natalief2508]

100% agree, louise and joe always seemed like they were the most down to earth of the group and i'm so glad to see them doing well nowadays

[@natasham4184]

@@natalief2508 Yeah definitely

[@jasmineindoors]

She was hella honest too I always felt like she was giving the viewers a complex view on adulthood

[@natasham4184]

@@jasmineindoors Yeah that's true, she's always real

[@david-jonballinger6638]

She isn’t friends with Zoe anymore is she?? What happened there

[@kathezukunft6554]

Also this was back when nobody had to label advertisements and brand deals. Can you imagine what kind of money these girls made with their monthly favorites and haul videos?! Cramming 10-15 brand mentions into a video that probably took them 2 hours to film and edit. Insane! That whole era was just one big fat unregulated cash grabbing marketing sham but I loved every second of it. And yes, I am too still wondering about little Marthamoo 😆

[@louie.lenard5795]

omgg I never even thought about that 😭😭

[@isslepoo]

ugh and i probably wasn’t the only teenage girl out there who gave in and wasted money because i felt like i wasn’t cool if i didn’t buy a bunch of new lipsticks every month

[@paperpout]

Where’s the hound

[@hellformichelle]

I remember the SCANDAL when people didn't disclose the Oreo(?) sponsorship that was super wide spread. It's part of the reason creators started to disclose sponsors

[@baymoo]

i never thought of this but i was watching an old british vlogger talking about how ads worked back in the day and they said that you never had to be upfront about what the sponsor of the video was so you could chuck like 10 seconds at the end of the video probably twords the endscreen and boom $$$$$$

[@KatPadmore]

the way this THREW me back to being 14 and obsessed with zoella lmao. i also think the slightly smaller "brit crew" of jack howard, tim h, hannah witton, dodie, tomska, daniel j layton etc also deserve a video ngl EDIT 14/1: this video led to me rewatching tomskas entire year of vlogs and holy crap i missed out so many people! bertie gilbert, sammie paul, the fratocrats, emma blackery, charlieissocoollike, jack and finn, dan and phil, hazel hayes, dean dobbs, melanie murphy, bethan leadley god I'm just gonna end up making my own video at this point

[@fruitpuff9388]

It’s kind of funny how Louise was a part of that crew too lol

[@gemmamoon5998]

omg yesss

[@louisejackson233]

The superior crew :P

[@icravedeath.1200]

Throw nerdcubed in there as well please (maybe caddicarus too).

[@JeddieMPB]

daniel j layton's baking videos hold so so much comfort for me oh my god

[@kj0605]

the brit crew collabs with Tyler Oakley and Troye Sivan were videos I REWATCHED constantly

[@shruti4136]

me YOOOO

[@samringwald]

Wow Jordan. I am 8 minutes into this thing and I am ready to offer this unsolicited advice: IN EVERY VIDEO, A POINTER! You always come off well through the camera, you are always engaging, but it's like you CAME ALIVE in this video. And I think it's the pointer, or something to do with your hands. Incredible! You sound INCREDIBLY confident (and you are always so well researched and know what you're talking about). I think you found your secret sauce.

[@soodis]

yeaaaahh!!! i totally agree, i love her other videos but i LOVE LOVE this video, it's so natural for her and easy to follow for me, wow!

[@CarlaMarieCruz]

100% Agree.

[@thebeaside]

I agree, the she really let the power of the pointer loose on the world and I’m here for it. It’s giving me next generation professor vibes. Like she’d definitely be teaching history of meme culture down the line. Loving it, the accent really ties it all together for me. Love it!

[@sydneyyo99]

Agree. Loved her previous videos but she’s on fire in this one!

[@JMSayler]

I think its also because she's standing and just able to be a lot more dynamic since she has so many visual exhibits. Love it, girl missed her calling as a KZbin professor

[@alicjagrohs2297]

JackMaate's video about Zoe's calendar lives in my head rent-free. Not to mention the shock of finding out that Jim and Tanya are divorcing.

[@ladylark10884]

omg same 😭 and im not even british 💀

[@mushroomst3w322]

takes me back to my cousin making every single britsquad member in the sims 4 and creating an alternate universe where they lived with the vampire diaries and pretty little liars characters. oh 2014, you will be missed

[@freya7016]

Omg that is hilarious Britsquad, TVD and PLL sums up my interests in 2014 at age 13 😂😂

[@cc-pg6lh]

Does anyone remember when Zoe first cut her iconic ombré hair for the first time and everyone was going crazy about it lol

[@carrained]

I remember going crazy yes lmao but also a bit “damage happy” as we say in my language. It means happy for someone else’s misfortune basically, so I was like “well now neither of us have long, beautiful hair!” #teenagebrain

[@1-800-hcbrigs]

YES

[@jadoreux]

The Martha mystery is one that still crosses my mind at least a couple of times a year

[@sillygoosegoose]

i honestly don’t get why they don’t just say… like is what happened to her really so awful that they can’t share it? surely she just got given up or something

[@Gr95dc]

@@sillygoosegoose Indeed. But wow, giving up a dog just because you shared it with your ex husband/wife... yikes, sounds almost like giving up your kids for adoption after getting a divorce

[@bean2046]

Apparently there was an update somewhere by, I think, one of Jim's sisters that she's been rehomed. Can't remember where I heard that though

[@Celeste-cc3hu]

@@Gr95dc Sorry but i laughed hard

[@kas_ualties7692]

Sorry that couldn’t be me, like an animal is separate from a person even if we adopted them together. Like I just don’t get it unless they always used the dog as an excuse to spend time together or whatever. Like I can’t imagine attaching a separate entity as an extension of my romantic relationship.

[@culisaft]

What a throwback 💀 loved the vid but one thing that feels important to remember is that they were all contracted to the same talent agency, Gleam, so I think you have to look back realise how much more calculated the entire thing was. Looking back without the teenage naivety they were really more like colleagues, intentionally working together to enhance their agency's network by cross posting and rewarding investment in their combined stories and dramas ...

[@rVnsunshine]

I had no idea they had talent contracts! Wow that’s crazy and absolutely makes a ton of sense. Omg.

[@marialooksaround]

This! I'm surprised this wasn't mentioned

[@weatherby551]

Very good point! I remember the Gleam Christmas party would always appear in their content.

[@frances9975]

What.

[@ilovecupcakes135]

Yes but Gleam came along after/during the peak of their success and slowly built up. It was just another byproduct of their natural KZbin success

[@cakeweek]

absolutely cannot stress enough that "WHERES THE HOUND???" is the funniest thing ive ever heard and i think about it all the time

[@ry5551]

zoe carried this whole era on her back, the rest were just kinda there 💀

[@baymoo]

honestly she told everyone and the grapevine was like DAMN ill also join and then the british boom happened LMAO

[@lauramarie3605]

Tbh I dk if I personally agree even by 2015 joe was getting more views then Zoe and became the biggest one at gleam cos even tho she was getting the subscribers she wasn’t getting the views like Joe was.

[@xuapril32]

I'd say zoe started it and then it was her and joe carrying. I still remember when joe just started and his name was thatcherjoe and he had a video showing how he thatched roofs!

[@abbiehawkins4892]

As someone who didn’t watch these lot but all their friends did, thank you for clearing up years of confusion for me in 31 minutes.

[@EF-kk3vh]

THIS IS SO RELATABLE LMAO

[@Chi_Ch1]

Ha literally same! I just couldn't get into their content as a kid

[@haley9815]

same- centuries of confusion & a complex about not fitting in with what was popular among my friends absolved

[@SA-qk8zz]

It's taken us 10 years but we finally get ittttt 😭😭😭

[@Gr95dc]

You forgot to mention the downfall of Zoe and Louise friendship after the Hello World mess. I had stopped watching their videos at that point, but I remember being shocked by the news that they were no longer friends and that it seemed like the breaking point was Zoe being mean to a very pregnant Louise in the middle of Hello World

[@angeblack10]

Okay I was wondering what happened between them!

[@RebeccaSigsworth]

I need a video on this cos their friendship just ended and nobody knew why!

[@Loriani93]

Wait whaaaaat I completely missed this I definitely need to find more info on that.. cause last I seen they were like nah we're not fighting we just live far apart and we're busy but now that I think about it they never mention eachother everrrr

[@Gr95dc]

@@Loriani93 yeah, I remember the "we're still friends, just live far apart" but even then, it was pretty obvious they were not on talking terms anymore

[@DearSady]

That's really interesting because I remember seeing it was because Zoe was having a panic attack backstage and Louise told her to 'get over it' But I honestly don't think we'll ever really know why they're not super close anymore. Sometimes people just grow a part

[@redactedredacted6656]

a former big british youtuber getting accused of posting propaganda for north korea wasn't on my bingo card. but it makes sense that one of the brit crew guys is into crypto

[@nicoka484]

And it was always going to be Oli

[@meteorrejector]

marcus is also into nfts i’m pretty sure

[@chrism45]

It sounds juicer than it actually was. It's north korean vlogs, his channel is about travelling so he just went there on a tourist visa and showed some rare footage of the country. Go look it up, it was fascinating at the time.

[@lucyhaikyuu]

11:00 speaking of parasocial relationships, I remember spamming Louise's twitter in 2011 to ask her to collab with Dan (spamming in the sense of copy/pasting the same tweet over and over again with x1, x2, x3 after each one). She replied and I literally took a screenshot of the tweet, printed it in A4 and framed the screenshot for my bedside table 💀💀💀

[@ekaterina9058]

not related to youtube, but I'd write the most basic comments under sum 41 band members posts on Instagram so the guys would like my comment. then I saved all the posts that had my comment liked by the band member SO I COULD REVISIT THE POST (my comment with the s a c r a m e n t a l like to be more specific) LATER WHICH I TOTALLY DID😭😭 oh my god why was I such a stupid child

[@syifawazdy9352]

THIS IS JUST SKSYAUWUWJ 😂😂😂😂😂

[@baymoo]

STOP I REMEMBER DOING THAT SHIT I DID IT A LOT TOO idk how i wasn't embarrassed basically harassing these people

[@manoeksbooknook]

I will admit right here that these people taught me English, watching their vlogs every single day after school taught me more than English in my Dutch highschool

[@Gr95dc]

I swear I only learned english so I could watch their and Tyler Oakley videos

[@anitanozkova5672]

Omg same, I would have to watch these videos like 2 or 3 times to understand them well enough 😂

[@ncisabbyfan14]

Same😂

[@Lizzy_L5]

Omg sameee, I sucked at HS English but somehow was able to watch their videos with no problem?? lol

[@annika7310]

Same for me haha

[@ellenday2155]

It’s so weird to think that almost all the really big KZbinrs in c.2013 - 2015 have now just faded away. It genuinely doesn’t feel that long ago they were massive. Christ how time flies.

[@AnnaBellaChannel]

They have made their money and moved on.

[@deborahkerrs]

honestly i think one direction had a big impact on why american girls started watching the brit crew too but i can't really explain it

[@laevanda7548]

Same, I am Italian and I don't remember at all how I got into these youtubers but I think it had to do with me watching 1D youtube videos and maybe the algorythm suggested someone from the bit crew

[@BoneappleG]

agreed it was like a 2010s british invasion

[@Clara-db3dq]

probably just girls loving the British aesthetic bc of 1D?

[@aimeetrudgian4980]

Zoe and Louise were big 1D fans. They had a few vlogs around their concerts etc, Zoe has interviewed them a few times etc

[@nightowl_]

@@BoneappleG definitely the 2010s were all about british media

[@Octobris]

Louise is the only one I support nowadays. She is the only Brit Crew member who matured with their audience and remained real and grounded. Not to mention she's bloody hilarious. There's so much wit in this woman. True, I watch her videos only occasionally (I'm not really in her target demographic), but she will always have a special place in my heart.

[@theodoesthings]

yes!! love Louise and i sometimes dip into her videos and then immediately feel old as her kids get older! i feel like she was always the most down to earth of the crew in this video and she seems like such a genuine (and really funny) person. I think also this came with being a little older than the rest of them (i think) she had more life experience and was just a little more mature. she felt like a comforting aunt :)

[@SamanthaShelley]

Still mind blown by Alfie’s logic that he shouldn’t drink the fridge water but COULD go shopping and to a PT session 😅

[@claraaralc]

I was literally just thinking about that £1 video the other day 😂 this video came at the perfect time!

[@aspannas]

He was never particularly bright 😅

[@spawnofanarcissist]

What I needed the most is the history of Zoe and Louise’s friendship downfall cuz THAT was insane 💀

[@baymoo]

same coming back and finding out they whernt friends anymore kinda made me sad but things change and life goes on.

[@haleemabegum8573]

Every time I see a background like that I know the video is gonna be GOOD

[@StarshipSophie22]

my note on the goldfish scandal is that when you kill an animal to eat, there are standards for how humanely they were killed to minimise how much suffering they went through before they died, whereas he just had a live fish slowly die in his stomach acid for clout

[@Sabrina-sc1db]

Lobsters are boiled alive Oysters are eaten alive Like I'm not defending him but we need to do better if we want to claim "ethical" deaths

[@AmyAberrant]

@@Sabrina-sc1db those methods are disgusting, and I don’t know how they get around animal cruelty laws. Is it that animals from the sea don’t matter as much??

[@lenaoxton8827]

Strong recommend you watch a film called Earthlings or Dominion if you believe animals are being killed at all humanely. ☹️

[@caraanne7449]

@@AmyAberrant Animal cruelty laws don’t protect animals that are food generally. Look up any of the documentaries about how live stock is killed. It’s not humane and it’s not pretty. They live absolutely miserable lives until they die, and many of them are tortured until they succumb. Watch any documentary about farm animals and you can see that.

[@chrism45]

Isn't he vegan now? I think he was in a weird place mentally back then.

[@Meena1303]

Phenomenal! I need a sister video to this going over Dan and Phil, Kick the PJ, Charlie is so cool like, Alex Day, Carrie Hope Fletcher etc

[@acasualviewer103]

Charlie was the first youtuber i ever watched and subscribed to 😅❤️

[@kidheg7717]

I feel like that would need to be a much more serious video… that whole thing with Alex day and Tom Milsom and all

[@jessica23claire]

@@acasualviewer103 me toooooo!!! now Charlie has super long hair, seems to identify as non binary and posts on twitch (and Gideon is still with us)

[@acasualviewer103]

@@jessica23claire oh cool! I havent checked up on charlie in forever 😅

[@nymphacissa]

@@kidheg7717 Alex Day has been dragged through the mud enough. So he cheated on his girlfriend a few times? There was no need for the community to act like he r* someone and ruin his life.

[@ooo_111_ooo]

Zoe and Alfie Sims vlogs FED me back in the day in their old apartment omg... and Joe is possibly still one of the only internet personalities of his vlogging type I genuinely loved and still quite like.

[@jenwithluv4066]

no me too…them playing the sims had a CHOKEHOLD ON MEEE

[@cecimn3977]

omgggggg i did NOT expect to have such a good time watching this!!!!! lol i hate it but the nostalgia i have for that like "early social media, tumblr-esque, one direction" period of my life is insane. loved this! you had me invested and giggling for half an hour wow. ily girl

[@brunettemouse3265]

IKR. Omg yesss the direction era lmao. We all lived the same teenage hood lol

[@SaffrnE]

It was a simpler time 😪 I wish I could go back for a day

[@VideosDaLulu]

i think another reason why we as an audience "grew out" of watching their content was also because they had grown up as well... i remember i started watching them doing friend trips and going to eachothers houses and filming silly challenges and then one day zoe and alfie were looking for a new house cause they were practically married and moving in together... i still enjoyed the new lifestyle they were growing into, but as you said, it was not that relatable anymore, and not just because they were getting rich but also cause as a 13 year old girl, it was too ~grownup~ for me... it felt like i watched the whole arc coming to a clean end, like a slice of life tv show or something and the characters finally reached their "happily ever after"

[@caitlinrj]

hearing such a prominent part of my teenage years be neatly explained in a 30 minute youtube video is such a surreal experience, the whole brit crew era was wild. amazing video thank you

[@yazamee]

it's wild to me that JacksGap (and Finn) are barely ever mentioned anymore but they were/are my absolute favorites!! even if they weren't reallyyy a part of the Brit Crew, they were definitely among the most popular British youtubers at the time. their growth and shift of focus towards the climate crisis and other important issues has been amazing to follow, too. Earthrise deserves more attention!

[@Cnichal]

This!

[@misstauhata]

YES! omg I was obsessed with them, they were the ones who got me into the brit crew!

[@kms2814]

I’m so glad Louise is getting the love she deserves in this video! I think her content has grown with her and her audience so well and she is definitely the best KZbinr of the bunch now.

[@fruitpuff9388]

I agree. I wasn’t really a fan of the others but I loved Louise. And even though her content isn’t for me as an adult, I still appreciate how true to herself she has stayed throughout the years.

[@clairechristian5959]

She only posts content to advertise things these days.

[@lbridge2010]

I went to Vidcon 2013 and let me tell you, the Brit crew RAN that event. I think it was the first year where fan mobs really became an issue and I think it was because of them

[@helle.n]

i will forever devour zoella vlogs. nothing and no one will stop me, there is barely anything as comforting

[@KAYsmr]

The way this unlocked so many repressed memories… if this was on my ap euro exam I would’ve passed with flying colors

[@mmagalhaesg]

I'm sorry, but the highs and lows of that last bit, I'm cackling. "they had a baby, these two had to be rescued by special forces after being lost in the jungle, she's acting, and he allegedly made propaganda for the north korean government. also one of them is doing crypto"

[@ehmjey7567]

Dan & Phil we’re not part of the brit crew but their and Louise’s friendship is my favourite

[@baymoo]

same to know they still hang sometimes is nice and they met all the new babies louise has had heartwarming.

[@katieb3172]

When you talked about the Brits becoming un-relatable and made sure to note Louise is an exception… chefs kiss. STAN LADY LOUISE FOREVER

[@wherethesunsets]

Louise has a special place in my mind and heart along with the video with Dan about their Awkward Fancy Meal, and also the Jaackmate "Review" of the Zoella's Callendar pure gold on the internet. Any time I want a good laugh, I watch any of those videos.

[@narcissismpeach]

so glad someone else remembers this era of yt where british yts basically exploded in popularity and dominated the yt algorithm. edit: their vidcon vlogs,,, i would watch them religiously

[@meghannicole1474]

I'm an American, and I remember the Brit Crew very well. This video took me BACK to my college years of watching KZbin and brought back so many memories. Thank you for this British History lesson.

[@gloryhound]

Jordan is an absolute GEM! I don't even know who any of these people are (I'm from the states) but Jordan's energy and voice are so wonderful I get excited to watch her talk about anything 💕

[@abbyz13]

pfff this comment is hilarious to me bc I’m from the states but I know a lot of people in their 20s who were fans of these youtubers in 2013! They were literally all over no matter where you were from

[@pinkpinkpinkpink8888]

the british invasion of youtube in the 2010s was so widespread. i remember being obsessed with dan & phil, emma blackery, kickthepj, charlieissocoollike, jack and fin, and that whole friend group

[@danis4187]

"where's the hound" is the actual funniest sentence i've ever heard in my life...

[@twiggledowntown3564]

Same.

[@BethanyDawn_]

The way we all watched the same vlogs from different points of view after school is crazy. Vlogmas will always be a comfort to me. Also anyone else watch JacksGap? Jack and Finn are right up there with Louise for me (unproblematic). I feel like they could have been included the way you had Sam and Nic.

[@sarah-rs5ob]

Actually no. Jacksgap are pretty problematic. Their disregard and irresponsible behaviour during covid, being friends with questionable ppl and their white saviour attitude. They are not well liked or respected within the climate community

[@RandiHRose]

I found jacksgap first back in the day randomly and then eventually it led me to the Brit crew!

[@claryy8]

Jordan is entering her Mike‘s Mic PLL era and I’m so here for it

[@MesRevesEnRose]

Not me knowing the entire plot of this 💀 The only thing that I didn't know was that pixiewoo were related to Jim. And ofcourse you forgot the most mysterious and heartbreaking breakup: Zoe and Louise's friendship. 😭❤️

[@aspcht]

my jaw has dropped. i have WAITED for someone to make a video about this crew bc i feel like no one actually understands the TRUE lore of 2012 brit youtube

[@rhus36]

You deserve a medal for slogging through this absolute minefield. This video hit me like a brick, I’m so mad to remember all of this. Also all of their careers in the “where are they now” section feel like satire.

[@BabyGhoulYT]

i must confess, the only British KZbinrs I was watching at the time were amazingphil and danisnotonfire. so I'm excited for this history lesson!

[@georgecooper9766]

Same! The only reason I know any of these people is that some of them interacted with Dan and Phil.

[@genericname8727]

@@georgecooper9766 same lol. I’m still obsessed with Dan and Phil too. Got my tickets to see Dan on tour and it’s pretty exciting.

[@georgecooper9766]

@@genericname8727 yay congrats! Yeah hopefully Dan just gets to thrive now after all the BS he's been through. And I enjoy that Phil continues to do pretty much the same silly videos he used to.

[@genericname8727]

​@@georgecooper9766 yeah, I’m always confident watching Phil will put me in a good mood too. I watch so many different creators, but Phil’s probably the only one guaranteed to leave me smiling. Phil’s doing another “viewers pick my outfits” but for Dan, which I know will just be a fun time. And Louise is apparently collabing with Dan for his next video, which has me waiting eagerly knowing how great their old collabs were. I miss when KZbinrs collabed more in person tbh. I hope it becomes more common again.

[@what_a_snoot]

Same here! I watched PJ and Chris too because of Dan and Phil, damn that’s nearly 10 years ago now 🥹

[@raejae5565]

FleurDeForce was also a part of the original Brit crew but left very early on. She used to collab with Louise, Zoe, Tanya and Jim quite regularly but then seemed to have left the group around 2014 maybe? Anyway she made the right decision and is thriving now 😂 I also never understood Oli White and really disliked Alfie, but was a huge Zoe and Louise stan back then lmao

[@queenarianne]

i was looking for someone to mention her! she was even in this video for a second, i definitely remember her hanging around with these guys. for me it was the other way around, i only followed fleur so my only touch with the brit crew was through her. it always seemed like she was more mature and had different goals, so it's no surprise she drifted from them. i'm glad she's still doing well

[@maitesoto1953]

I remember when Fleur used to hang out with Ingrid Nielsen, Elle Fowler and Tati! They were like the Taylor Swift squad of beauty vloggers

[@BoneappleG]

omg i havent heard her name in years!! massive throwback

[@alnsubuga]

@@Daniella9658WHAT??? I had no idea that happened!

[@MesRevesEnRose]

Lol Fleur. But she doesn't fit with the Brit crew anyway. She is and has always been unapologetically Unrelatable lol.

[@ESPHMacD]

This was a whole era, wow. Early 2010’s-tumblr-vibes. Still can’t believe Zalfie are the only couple that survived the brit-crew exodus. And their kid is super cute! I think the only one I still regularly follow is Joe, but even then not really. Outside of Dan, Phil, Carrie, and Dodie, there weren’t many YT Brits I was following, I wasn’t super into “vlogger” content and that felt like all they really did.

[@lauras5359]

The only ones I follow is Zoe and Joe

[@valeriavonrossum6510]

FunForLouis developed an incredible cinematic style with his travel vlogs. His editing skills are amazing and on another level from the rest of the Brit crew. His Rickshaw run vlog series he made in India with jacks gap and other influencers is what made me a loyal watcher. Now he’s married with a baby on the way🥺

[@chrism45]

Yeah this video only highlighted the bad parts. I think he's completely changed from 10 years ago. He's all about travelling, conservation, human and animal rights these days.

[@diaplotical]

I live for these comprehensive video essays with investigation boards

[@hanatelige]

this is the era in which i got really into youtube but i ended up in the jacksgap and dan and phil corners of youtube and never really got into the brit crew proper. super weird to be reminded of it all. you did a great job summing everything up!

[@nicolaaa66]

Aw man this was such a throwback! I used to watch most of these KZbinrs and lived for their collabs. It's so weird to think about how popular they were - Alfie and Zoe had wax figures in Madame Tussauds, like wtf! This is the video I didn't know I needed🥹

[@lalasstars]

I went to see them! Hahhaa

[@AmyAberrant]

The problem I had with hello world is that it coincided with sitc, an already well established convention, with creators of all different sizes. It felt like the popular, rich kids branching off and doing their own thing, and then inviting you to come and see the popular people instead.

[@sailormooniii]

Reliving my childhood through this video and i LOVE IT. Can't believe 7-11 year old me owned every one of these books and all the makeup and beauty products. This era of KZbin is seriously such a time capsule for me and so many other people and I'm obsessed with the way you showed it all. Also for the record, Louise outdid everyone with her book and channel nobody could do it like her amen

[@DariaVander]

I have never followed Brit Crew , but many of my friends did ,while they were learning English. The effortless and easy content was perfect for people who are still in process of learning the language, and maybe that was also one of the reasons they were very popular with foreigners. Your video was so entertaining I almost felt like I knew all those people

[@emmajean3351]

bro I don’t care Zoe will always have a special place in my heart. she had my 11 year old self in a chokehold, I had her beauty products and I still own like three of her books 🤡

[@jessica23claire]

i still watch her old videos as comfort content tbh

[@stxrstrxckmxteo515]

I think it’s something about her like she’s so radiantly positive and 2014 fairy lights bright, like it should feel super fake and disingenuous but with her idk I think she’s really like that like it seems like she’s always happy and even at a young age I knew she would live a happier and more fulfilling life than I ever could 😅 and as depressed and self deprecating as that sounds I think it’s like the christian girl autumn effect where everyone Stan’s that girl cuz she is just completely live laugh loving her way thru life and we (all the people who stan her) wish we could have even half that level of personal happiness. i think it’s mostly just me over analyzing it though 😅😂

[@ANabiha]

@@louiskingsta6142 same I was insecure and hated how pretty and small she was

[@katjau_]

22:10 I also feel like one of the phenomena happening in the 2017 british vlog sphere was that the dodie-hazel hayes-jack howard-bertie-savannah crew were getting more popular bc they were now the ones who were relatable and more earnest* in their vlogs. At least that's what I personally gravitated towards at the time 😊

[@LydiaCalder94]

Don’t forget Alfie also begged off free donuts from a store because he’s famous on the 1 pound challenge

[@amekat]

love this. its so funny to have an entire youtube generation that just gets this lmao. i was a dnp stan who watched all this from the sidelines but i remember ALL this drama when it was breaking news

[@claraaralc]

Totally agree, Louise has always kept the same energy! I'm no longer her target audience but I'm still subscribed to her bc she's always stayed true to herself and its nice to check in with her once in a while :)

[@rosiee7181]

I'm literally 21 now but still most Christmases I'll tune into zoe's christmassy vlogs or rewatch that vlogmas where they all went to Dubai its ingrained in my memory

[@rixiemercado]

these british youtubers really ruled the world for a hot minute. i remember being so obsessed with them as a pre-teen. that damn girl online book was everywhere.

[@evapace43]

13:10 its because he ate a LIVE goldfish. It is definitely cruel to eat something while its still ALIVE

[@ohitsclemenTIME]

I only ever watched Louise. She always seemed very authentic and I love that she is happy and has her beautiful family

[@Sleeepy_eyes]

I SCREAMED about what you said at 9:50 about watching 4 hours of the same footage from different perspectives, that unlocked a memory for me that I deeply suppressed

[@clairen9848]

everyone talks about the main brit crew but does anyone remember the secondary british crew that was like dodie clarke, hannah witton, hazel hayes, jack howard, lucy moon, evan edinger, leena norms, savannah brown etc.? the group was less defined there were more people that flowed in and out of it but they all collabed and they felt a little less 'family friendly' than the main brit crew. I think they sort of went all separate ways? they felt a little more relatable because a lot of them were uni students and talking about life in your early 20s like dating/parties/drinking/studying/working and mostly they didn't get too rich off yt because they were less famous. when I was in my teens (and already feeling too old for the og british crew) I was more interested in their lives as it seemed like a glimpse into future early 20s life. still not a very diverse group though

[@Octobris]

Funny how they may be considered a secondary crew, yet they had much more longevity than the main one. I still enjoy occasionally watching Hazel, Hannah (yay for the baby!), Jack, PJ or Tom. Sammy's board game collabs are legendary and dodie is pretty much my favourite full-fledged musician (in her case being a youtuber isn't even the reason - she's just that good of a lyricist)

[@JeddieMPB]

i think a lot of them are still friends. hazel and jack still post together (and i think they're back together after being broken up for a while??) and they still seem close with dodie bertie daniel j the truman twins pj etc. i know savannah brown and bertie gilbert are broken up now though. the chokehold these relationships had on me as a teen is insane

[@SaraxAdam]

Evan and Dodie are still friends! Evan's content is still great, it's really grown up with him

[@jesselizabeth6387]

The chokeholds this group and the Emma Blackery-Luke Cutforth-Evan Edinger-Patty Walters-Dottie-Bry O’Reilly crew had on me.

[@trixiesgranparanz]

Also "Noodlerella" aka Connie!!

[@Sisi-ep3wn]

How did I forget that marcus butler and oli white were two different people? They morphed into one person in my memory...

[@ANabiha]

why is this so funny

[@lewlavabra6811]

i feel like i'll never get tired of these nostalgic looking-back-at-the-youtube-golden-era videos

[@pvtty4452]

Finally someone started talking about the Brit crew!!! This was such an iconic time, and no one ever talks about it and how great thus was to experience on KZbin. (I’m American) I miss those days so much man… everyone grew up

[@sierrajane5593]

I am so here for all the history of KZbin content. It's so interesting to look back at things that like I lived through with a more analytical lens. I'd love to see some content on like the clickbait/storytime era (maybe you've already done that idk)

[@thebeaside]

Right the archeology of the internet. It’s really important to make this kind of detailed summary of events and situations because stuff online gets lost over time and it’s going to be harder and harder to track down the original posts and videos in 20, 40, 100 years. Shits important, gotta know what’s happened to better see what’s coming and not repeat as many mistakes.

[@cabinfairy5377]

THE THROWBACKKKKK I was obsessed with the Brit crew in middle school and freshman year

[@cabinfairy5377]

also had the most massive crush on joe sugg 0-0

[@marissavillalobos]

I absolutely loved this video, you did amazing! I'd like to reiterate what other people are saying, I would love to see a video about the "smaller" Brit Crew with Dodie, Luke Cutforth, Emma Blackery, Veeoneeye, Evan Edinger, etc etc cause there is a lot of things that happened within that space as well!!

[@nikfiendluvr666]

yes omg the scandals that the smaller brit crew had were unhinged,,, veeoneeye turned out to be a predator and the whole #savemarinajoyce thing was INSANE lol

[@marissavillalobos]

@@nikfiendluvr666 IT WAS it was so wild!!

[@yu7699]

omg yes i'd love to see that!

[@icravedeath.1200]

@@marissavillalobos was nerdcubed involved with it, or was it just me.

[@adeponol]

Also noodlerella

[@j0auts]

this is literally my entire childhood in one video. the joe vs caspar prank videos and tje vlogmas had me HOOKED and then they collaborated with the american crew (tyler oakley, joey graceffa, troye sivan) ?? i never realised how planned out their ‘friendships’ were but i honestly lived for it

[@TinyGhosty]

The outro is perfection.. The kitten, the squeak, the reaction face. Perfection.

[@AbiJones-b1z]

I still have my "Life with a sprinkle of glitter" book by Louise. Its now being held together by Sellotape and has water damaged, but l loved it and still do. I'm Autistic so this book helped me a lot as it went in to detail about everything I could possibly need to know at that age.

[@zo.bot.]

i think my biggest issue with louis and the goldfish thing is just the fact that it was still alive… im not sure how long it would have survived, but that’s the part that seems kinda fucked up to me,, plus it’s gross, but that was like, the whole point right? i never really got that kind of content

[@thebeaside]

I learned today that Louis did that kind of content. I had no idea, I had only seen a few videos of his and thought he only did travel vlogs.

[@vacuumcleanercordedbagless8051]

yeah, also there's a massive difference between eating to survive and putting something that's alive through that kind of pain just for a few views from some 10-year-olds. I absolutely hate people who make that kind of content and I hate when ppl excuse it with the 'u eat cows all the time' thing or whatever, like I don't eat any kind of animal anyway so am I allowed to complain again? lol, but I just wish we could move past harming animals for absolutely no reason while calling it 'entertainment.' it's the same with bear grylls and kinda even I'm a celebrity gmooh, I wouldn't be surprised if their main demographic is made up by future (or current) serial killers

[@Gr95dc]

yeah, the part I find truly concerning and disturbing is that the poor thing was alive when he ate it. Just, why?

[@imsmolandangery4274]

Same he could just kill it quickly and it would be fine

[@soot9145]

I agree 100%. If you are going to eat an animal, let it die peacefully and painlessly. Can't imagine how it would feel like to be eaten alive :(

[@abyblue7287]

Ma'am your energy and excitement everytime you say, "you had to be there" is UNMATCHED 😂😂

[@aimzillac]

an odd take away from this is but, honestly a murder mystery series with each episode being a vlog from a different perspective would probably be a good time

[@desertels5119]

Blair witch but make it amateur detectives. I'd watch it

[@alamb1713]

Love the nostalgia! Need a second version with the London friend group with dodie, evan edinger, bertie gilbert, sammy paul, savanah brown, etc. They are a big reason why I moved to the UK

[@catherinecline4688]

Same here!!!

[@MesRevesEnRose]

Lol I also moved to UK for a bit. And Now I'm wondering if it's all those years watching Brit Crew and DnP content that subconsciously influenced me. 🙀

[@lieeeleeee]

I have to say, I really want to make a huge Mindmap of current uk content creator friend groups and that in relation to like who lives in London vs who lives in Brighton etc

[@luizadelpoz9444]

chaotic pins and tapes on walls are my fav genre of videos ✨

[@JosefinaQB]

The conclusion of where they’re at now is the craziest part of the video