The Pilates Princess to Diet Culture Pipeline

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sources:
the myth of ‘that girl’: the new wave of disguised diet culture taking over social media - theamag.com/7265/culture/the-...
"Pilates Arms" Aren't Real, No Matter What the Internet Tries to Tell You - www.popsugar.com/fitness/tikt...
What's really behind the obsession with Miley Cyrus and her ‘Pilates arms’? - www.glamourmagazine.co.uk/art...
Alo Yoga Became a Behemoth by Claiming to Be Something It's Not - amyodell.substack.com/p/alo-y...
How “Health” and “Wellness” Have Been Co-opted by the Diet Industry - emilyprogram.com/blog/how-hea...
Is Your Wellness Practice Just a Diet in Disguise? - www.bonappetit.com/story/is-y...
Eating Toward Immortality - www.theatlantic.com/health/ar...
The dark side of wellness: the overlap between spiritual thinking and far-right conspiracies - www.theguardian.com/lifeandst...
Granola and Guns: The Rise of Conspirituality - www.mcgill.ca/oss/article/gra...
'Gwyneth glows like a radioactive swan' - my day at the Goop festival - www.theguardian.com/lifeandst...
Wellness Culture Won’t Save Us. It’s Only Making Us More Sick - www.refinery29.com/en-gb/well...
The Dark Side of Fitness Culture - www.theatlantic.com/culture/a...
THE ART OF WOKE WELLNESS - www.theatlantic.com/health/ar...
time stamps:
00:00 - intro
04:12 - what the hell are pilates arms
13:12 - why pilates is repackaged diet culture
21:12 - the dark side of the wellness industry
***FOR BUSINESS ENQUIRIES ONLY***
[e-mail]

[@jordanatheresa]

ad Click here sbird.co/4cgCZT0 and use my code JTHERESA to get 55% OFF your first month at Scentbird. What’s your favourite fragrance?? Comment below!! time stamps: 00:00 - intro 04:12 - what the hell are pilates arms 13:12 - why pilates is repackaged diet culture 21:12 - the dark side of the wellness industry

[@user-wo1mz9dv8z]

These are the same people pushing Government run health care

[@ImMaleImProud]

Have you Heard ?the Male you say it's always males who debunked quanon was arrested for child molestation 😅😅😅😂

[@ImMaleImProud]

Have you heard the Man it's Always men . Was arrested for child molestation 😅😅😂

[@dorkchops]

the way i audibly gasped and when “jordan?? nooo” during this ad break😭😭😭 i hope you can get another sponsor babes

[@jasleehand6011]

can you post the link to your friends video on pilates that you mentioned in your video!

[@x_naza_x]

I hate that tiktok is becoming very similar to how Tumblr was at the peak of diet culture of the 2000s, just in a different font

[@tammystiletto]

This

[@sapphosgirlfriend]

Unassuming at first, but deeply dangerous

[@SW-zb6bf]

The first year of tiktok was known for pedos and weird older men interacting with children. It was NEVER a good place

[@poisonkatz]

literally all the celebrities are becoming skinny again and it's just low rise jean impossibly thin model core allll over again. I saw a post today about a 5" 7' girl who was 135 lbs intentionally drop down to 117 lbs like ma'am. this is unhealthy for you me and girl world in general.

[@JaleahKnight]

I really believe TikTok is tumblr on 1000000x the aesthetic the dark side everything. Tumblr definitely encouraged a lot of bad habits.

[@taysondelski6544]

There was a disabled Pilates instructor giving advice on TikTok how to make Pilates more accessible for disabled people and you could see the diet culture and ableism go crazy bc they DRAGGED her for simply letting people know how they could do Pilates with physical limitations (wheelchair, weak arms, etc.)

[@solarmoth4628]

People are so mean to her. She’s just trying to do her job.

[@katyp564]

That seems more in line with pilates' original purpose.

[@vtheory7531]

That's so wild because the original creator of Pilates also used his craft to rehabilitate amputees (hence the focus on core strength and isolating the limbs). Insisting that pilates is not for the disabled is not just ableist but also simply inaccurate

[@blizzerdbiworrior]

@@katyp564 yup, when i got physical therapy to recover from a bad injury, one of the exercises my PT (physical therapist) did with me was to use a pilates table to build my core and arm strength, because my legs were in casts and i couldn't use them for a few months

[@angel127_]

ableism is so pervasive in our society if anyone is called out for it they act like we r crazy for doing so. why is it so hard to respect someone else doing pilates just bc they happen to have a disability 🙄😒

[@n.a.7040]

this is something that has been on my mind lately, because ive noticed myself falling back into diet culture thinking patterns again, after years of unlearning them... it really upsets me that diet culture never actually goes away, it just dresses up in new ways every few years

[@bibianaguadalupeislasherre9880]

Diet culture will never go away entirely, it just evolves in different ways.

[@LotusesGalaxyOcean]

Let me just burst everyone’s bubble. I was a young girl and teenager who was very slender naturally due to a series of growth spurts. Think kpop very skinny. I got so many comments. I have zero desire to be like that physically again though. I was almost always cold and uncomfortable on a physical level and wanting to crawl under a pile of blankets. To be physically comfortable you need a decent muscle and fat percentage on your body. Do not long to be uncomfortable and cold. Also, being too skinny strips your body of curves and you look more childlike usually. So ick.

[@AuriBot69]

@@LotusesGalaxyOcean I'm with you on this after recovering from an eating disorder, but I'll burst your bubble: most people who want to be skinny truly do not care about the negative side effects. They hear "you'll be freezing all the time" and "you'll be uncomfortable all the time" and think "ok.... and??". You tell them that if they reach the weight they're dreaming of they'll likely lose a bunch of hair and be tired all the time and all they hear is "blah blah blah skinny blah blah blah". The desire to be tiny at all costs will never ever leave society, which sucks bad to say the least.

[@LotusesGalaxyOcean]

@@AuriBot69 Sadly, you are right and what I said will not deter some people. I know. I just hope to give some people who are not as far down the rabbit hole a reason to stop glamorizing this idea. The girls and women who feel picked on now have it from the horse’s mouth that they should not want this. They can stop chasing something that will make them miserable and just strive for health. Idealistic I know.

[@sideshowmob]

give social media a break

[@TheSnuffy1994]

Miley cyrus was literally always skinny and I feel like she just looks more mature now and the tan brings out her muscles but we all love a new diet obsession

[@PoopHobbit]

I was literally going to say, she's just oiled up and tan lol

[@myahrider5131]

exactly, i feel like miley has been more toned most of her life, it just didnt show because she wasn't as bronzy and glowy as she was at the grammys.

[@bear.b]

you can be skinny but unless you train your muscles you will never have that definition. That said, her arms are definitely not the result of pilates. Unless you lift weight you can never build biceps and shoulders like that as a woman.

[@corndo9]

​@@bear.b This isn't true. For reasons I'm not getting into here, I've never done weight training and barely even do yoga and pilates anymore these days even though ideally I'd love to do all 3 regularly. I don't actually know why my arms and shoulders are so defined considering this, and it's something I've always felt weird about because most of body doesn't show visible muscle like that. So maybe it's rare, but it seems like something that can just happen to some people who are overall on the thinner side - just the way certain people's fat and muscle distributes

[@chilltalkswellbeing]

in 2013 i already did "miley cyrus leg" workouts lmao

[@cowboy.likemia]

"we can extend body positivity to other people but not ourselves" omg that's exactly it and I've never been able to put my finger on it like that

[@ThisUserPassedAway]

Body positivity sucks anyways I think body neutrality is really the most reasonable way to go.

[@ville__]

im better than Jordan, so cry about it.

[@scarletshadedblack6502]

The thing that broke me out of the body trend insecurity was going to med school and realizing how extremely important it is to build muscle, bone strength and maintain a healthy weight. I cannot emphasize enough how much more important your health is than your aesthetic appearance. I lift, I do yoga, I do cardio, I eat, and I don’t revert back to my old ED ways.

[@squimbling]

guys can we please remember that there is a difference between eating well vs wellness!! being healthy and fit in a way that is sustainable and achievable for you is completely okay and different from what jordan is talking about in this video, which is a scam culture made to prey on insecurities and has profit as its best interest rather than health.

[@cookiestrong8757]

Exactly!

[@LotusesGalaxyOcean]

Yes, studying nutrition and proportions as a contrast is healthy habits. But, weird trendy food and eating is nonsense. As an example many people do not get enough: iron, magnesium, omega threes, vitamin c, healthy fats, fruit and vegetables. They eat them occasionally but, not consistently in the amounts needed. Finding delicious recipes that you will consistently eat for these nutrients is pivotal to your health.

[@Lilah-Violet]

Thank you for having a modicum of media literacy unlike a lot of the people in this comments section who are deliberately missing the point 💖

[@sophpie]

the way i tend to think about it is wellness (the quality of being well) vs. Wellness (the industry and its ideology)

[@sarahwatts7152]

100%. The problem is that a lot of the fads in diet culture at the moment are healthy - when in proportion. Eating healthy is one thing - but are people eating enough? Do they feel guilty about eating sweets, even in moderation? Exercise is healthy - but too much exercise can be bad for a social life (depending on what you do) or be an accessory to anorexia

[@sideshowmob]

Gentle reminder that if social midia is making you have unhealthy thoughts, you HAVE to delete it, or get a break. It's illogical and self-harm not to.

[@cmystery4180]

yeah i found myself really spiralling in my thoughts and feel so much better since cutting down on tiktok and insta

[@ville__]

im better than Jordan, so cry about it.

[@rx500android]

That’s exactly what I did. Deleted alllll my social media and let me tell you- I have never been happier.

[@kayalvizhi7611]

this is my sign bc i literally googled “should i delete instagram from worsening self image issues” a couple days ago and i couldn’t find a single reddit/quora post post about it so i decided it wasn’t a real problem

[@user_springday]

yup deleted tiktok the second people started making videos about how badly they want to start ozempic. it has done amazing things for my mental health i’ve almost avoided the discourse entirely.

[@user-rt9dt3sy5k]

It makes me extra annoyed when creators use terms that appeal to people in ED recovery. “What I eat in a day to nourish my body” and it’s the calorie amount a toddler eats

[@emilierei717]

"That is, the wellness of people who are disproportuinately well already" ahh, that floored me!

[@lenapawlek7295]

I watch pilates videos for a quick workout and i was complaining to my sister about how i keep getting wieght loss ads and my sister said its because i watch the pilates videos - which i think probes your point exactly lol, im not even invloved with the pilates princess culture or anything but just being a women who watches pilates videos means that you're a target for diet culture ads

[@dustedpinstripes]

I've been plagued by vshred and miracle poop cure ads for the past year lmao

[@angel127_]

@@dustedpinstripes VSHRED OMFG I COULDN'T ESCAPE THEM YRS AGO 😭

[@pomberry3591]

That's because the algorithm lumps together *any* physical activity content with weight loss. I watch a lot of lifting content with focus on gaining muscle mass and am still plagued with terrible AI generated "lose belly fat for each age group" ads. Like how tf am I supposed to build muscles eating a boiled egg and one (1) slice of tomato for lunch?!

[@ek-dw5ur]

ublock, decentraleyes, and privacy badger (extensions for your browser) + duckduckgo as your search engine are all your friend. salient point but also pls protect yourselves ppl, this isn't just about not seeing malicious advertisements, it's also about your online safety and protecting yourself from data mining as much as possible - the more you protect yourself, the less of this messaging you will see and when you do it will be more abnormal to your mind and easier to dismiss.

[@ville__]

im better than Jordan, so cry about it.

[@TaraMooknee]

Why can't we just enjoy the endorphins of exercise in peace?? I love pilates but my algorithm has taken notice and now I'm having diet posts/ads shoved down my throat (pun intended)

[@divergentgurl1414]

I watch all my exercise and pilates KZbin videos on a different KZbin account and that has helped me a lot!

[@sweetsoysauce9823]

Smart!

[@lucatrufo2414]

omg the fit is giving 90s business core and it suits u so well

[@tana3875]

I agree! It looks great on her ❤

[@dobrielagrancharova1355]

she looks like emily blunt in the devil wears prada

[@v_bunny]

@@dobrielagrancharova1355or like carrie or miranda in sex and the city!!

[@user-jj4br9cf1h]

Is she planning on working he Doors. Women look fantastic without any of this ..

[@phoebesekine4783]

Why are we so compelled to add “-core” to the end of everything🫤

[@moonchild977]

I’ve been a pilates girlie for 7 years, and it makes me feel weird that is now being turned into another aesthetic costume to put on. also this idea that there are specific pilates outfits confuses me, most girls go in there with a big t shirt, greasy hair and a dream lol also, side note: hope none of this puts ppl off to pilates, especially women. it’s such a great space, usually totally female, which makes everybody feel safer. there’s ppl that are pregnant, older, injured in some way, and those just looking for nice exercise. the community you can find in a pilates class is one of the best things about it

[@kgbkeyboard7697]

yea im in the same camp, its very jarring to have something as random as your form of exercise become a fashion statement

[@ville__]

yea im in the same camp, its very jarring to have something as random as your form of exercise become a fashion statement

[@ville__]

im better than Jordan, so cry about it.

[@liv97497]

Exactly. It's very good exercise especially if you have limitations - my back problems keep me from doing "regular" gym sessions but Pilates helps so much I hardly ever have any back pain anymore. Half the people who take classes with me are amputees, pregnant women or elderly, and it's nobody's goal to use it for weight loss.

[@bloom156]

i love pilates but i also love the cute outfits and they make me feel and look better

[@fashionbug9880]

A side note for people who want to do Pilates in an anti-diet culture, accessible, welcoming environment that focuses on improving mobility & strength NOT weight loss, I highly recommend Margaret Elizabeth here on KZbin! I've been doing her videos and it feels like talking with a friend, she's a blessing. Pilates is a great form of low-impact strength training, it's really helped my mental health too. I'm sad it's been taken over and it's associated with toxicity and diet culture, it really is fun 😭

[@victoriabyers5161]

Thank youuuu it gets really frustrating as a woman to not be able to engage in exercise culture without it all being centered around weight loss. I'm actually trying to GAIN weight (by gaining muscle). Unrelated but sort of related, I get just as frustrated with not being able to find a period tracking app that isn't heteronormative and centred around fertility and pregnancy planning.

[@tessiepinkman]

@@victoriabyers5161 I agree with you 100% about your point about a period tracking app that isn't heteronormative and ESPECIALLY isn't centered around pregnancy planning. The ones I've found who seem to be just what I seek are incredibly bad privacy wise and share your data with gooood only knows who, so I'm happy that I'm computer savvy in that way so I can check up what information apps are sharing with third parties and what data they save for themselves and use to do other shitty stuff with. I have, to this day, not found one single period app that I would trust with all the data it wants me to give. I found one, but that one cost more than I'm willing to pay and it was centered around pregnancy. So I'm just doing it the old fashioned way, trying to keep some kind of counting going in my mind, but it's tricky since my period has always been very irregular. Well well, I hope some app comes out one day that isn't hellbent on selling all the data it collects and just does what it's supposed to. But I'm not that confident it will happen.

[@unkaleidoscoped8194]

Jessica Valant Pilates is also great!

[@Afrogirrl]

Trying to lose weight isnt inherently wrong. I hate how people try and frame it that way.

[@fashionbug9880]

@@Afrogirrl You're right, losing weight isn't inherently wrong, but diet culture absolutely is. Creating insecurities in people and then preying on that is terrible.

[@xxbeexx97]

As someone who’s been going to pilates twice a week for almost two years, there’s two types of pilates. There’s high asethic vibe. Places like Frame (London based studios), where it’s very much no pain no gain vibes, and then there’s the studios where it’s no frills, it’s about rehabilitation. I currently live in Madrid and I go to a studio where it’s predominately middle aged people and people with recovering injuries and I love it. There was a studio that I went to that was super instagrammable, gorgeous windows, boutique style but the other people there just took selfies because the studio was cute, they’d often turn up late and didn’t care about doing the moves correctly. The studio with older people who are not online, we all say hi to each other, we’re wearing decathlon work out wear, and talking about how hard the moves are. Funny thing is, the teacher I have teaches at both studios, but the no frills one is €10 cheaper.

[@itsaboutalexa]

I will out myself as old now… but Pilates and Pilates Arms were all the rage in 2007, too 😭 it’s back and it’s worse. Because back then you could just buy a DVD and do it at home and be the envy of everyone and recommen the DVD. Now you have to spend so much money to do it „properly“ 😂

[@sideshowmob]

i remember madonna's sinewy arms where considered peak physical shape.

[@OleanderProducing]

So true! Nothing new, kinda disappointing to see these toxic beliefs come back

[@kikiza123]

KZbin videos! There’s tons of free Pilates videos that are the same as those old dvds

[@bloom156]

you can still do it at home and get results :D

[@AnUnimpressedCat]

Literally was just thinking how cyclical all this is. When I was in high school and college every workout was supposed to get you “long, lean, and toned” and now we’re back on that train to bullsh*t land lol

[@Ryanneey]

I think the goal of TikTok is to commercialize/monetize every aspect of everything!

[@ville__]

im better than Jordan, so cry about it.

[@paulatamaramohamad5794]

And you are right

[@aliceholmes4952]

babe wake up jordan theresa posted.

[@elizabethwentzel2856]

Me to my cat

[@caseyw.6550]

God I hate these comments on literally EVERY video. 😂 sorry

[@ville__]

im better than Jordan, so cry about it.

[@glohare]

I’m a part time Pilates instructor and have a reformer in my house I do it almost every day because I enjoy it. I am also kinda chubby 😂… it’s not the Pilates making people thin.

[@poisonkatz]

especially not in ozempic season

[@EurydiXe]

I did Pilates for a semester in college as a fun way to get 1 or 2 credits. I’m pretty sure I gained weight during that time due to how much muscle I piled on! I absolutely loved Pilates but gyms are soooo expensive and not very…. diverse.

[@ville__]

im better than Jordan, so cry about it.

[@glohare]

@@ville__ Wut?

[@saaya8964]

i don't know much about pilates, but yeah i have a very hard time believing you can achieve that kind of muscle definition without regularly practicing some kind of high-impact exercise 😂

[@tana3875]

I was JUST on Pinterest looking at the pink Pilates princess aesthetic and this came up. I felt so called out 😂

[@ville__]

im better than Jordan, so cry about it.

[@cassualtea2040]

you can still be a Pilates princess girlie, exercise is exercise, just be careful and mindful of the content you consume in relation to it and keep your mind and relationship with your body healthy.

[@hexgirlveronica]

It's also very frustrating because I wanted to get into pilates because low impact exercise like that and yoga are a lot easier for me to do physically, but because it's become such a trend prices for it have skyrocketed so now everyone who's not able to pay upwards of like $50 per class is priced out of even trying it (at least trying it in a classroom setting with equipment)😭

[@meghansullivan6812]

Wait TRUEEEE

[@solarmoth4628]

Luckily my local YMCA is still affordable. Besides the regular yearly membership the mat pilates classes are free/included in the membership and the reformer classes are 25$ per class. I tried going to a local pilates studio for a demo and the membership and price for 10 classes was so expensive.

[@capnjizzinator]

RIGHT it makes me so mad

[@kgbkeyboard7697]

i would try mat pilates at home! its not super difficult to get into and it really helped me with getting over my workout anxiety (i am autistic and have a lot of anxiety around being perceived working out)! i take reformer classes now and i’ve literally never felt comfortable exercising in front of others until now bc everyone is so focused on their own form that they dont care about you lol

[@audreyf9092]

Mat Pilates is great and free. It’s harder than reformer and you don’t need equipment.

[@solarmoth4628]

I am a Gen Z who was totally influenced to get into pilates due to tiktok. I’m honestly happy that I was. I had lost a lot of weight and muscle mass due to chronic illness and depression and I just couldn’t push my body through something like running. I bought a couple of cute workout sets and went to the local YMCA. The pilates instructor was a super nice older woman and always shows modifications to accommodate everyone’s ability. Even though it’s currently trendy on tiktok so most videos are of young people, the majority of the class was women above middle age. It was hard but it helped me safely build strength back. Mat pilates was free with membership although reformer was $25 a class once a week. Much more affordable than the other pilates studio but still expensive. Also I’m fairly privileged financially and live in a wealthy, white suburb so it’s much easier for me to access pilates classes.

[@MrsDanceXD]

I don’t have tiktok so this video is where I found out Pilates is “trending”. I go to most of the available classes in my gym but I always imagined Pilates as a middle-aged women workout, so I never went. Until maybe a month ago. And I love it. Turns out I was right because 90% of attendees are women 40+ but I associated it with the excercises being easy. They are not, even for a sporty person like me 😭 I loose balance all the time lol but at least I can improve that in a price of my gym membership.

[@tammystiletto]

The thing that bothers me is that Miley has a hole in her heart. She cannot dance too hard, she cannot push herself too far. If she gets overwhelmed on stage her back ups take over and she has a break. So whatever she does to get to where she is is because she has worked so hard. She has done what she can. I’m super happy for her for living her best life and I wish more people would stop giving the side eye. If she does not lift weights, then fine. I’m not going to judge. I’m just happy she’s still with us.

[@ville__]

im better than Jordan, so cry about it.

[@OoTheGoodLeftUndone]

Just a question, where did you get this info from? When I googled it I only found tachycardia as her heart condition, which is heart racing. It's not dangerous per se, but I would imagine it hinders you a lot on stage if you are constantly aware of your heart beating irregularly fast. And you'd prob have to take a lot of breaks to calm down, which sucks. But I've not read about a hole in her heart?

[@finalgirl13]

She wrote about it in her book “Miles To Go”

[@paulatamaramohamad5794]

I was so confused about this comment until I realized you meant a literal hole 😅 I thought it was like a metaphor for being sad

[@yubbadubbadubba]

Pilates has actually been recommended to me by my spine specialist as well as by my physio. Where I went for classes, it’s actually less younger people who attend but older men and women as it was connected to a physiotherapy office. My health insurance even covered the cost! Edit: also to discuss my experience with diet culture and medical professionals- I have had a starvation (an all soup and an under 1000kcal) diet pushed on me by an endocrinologist. I’ve also had ozempic pushed on me to lose 20-25lbs without any discussion surrounding normal diet, lifestyle or other potential health issues. It’s genuinely insane how pervasive it is across society and among people who should know better.

[@ville__]

im better than Jordan, so cry about it.

[@yubbadubbadubba]

@@ville__ I don’t think you’re replying to the right person?

[@andih1761]

@@yubbadubbadubbalol just ignore them they’re spamming all the comments

[@AnABSOLUTEBarbarian]

I am a Community Health Worker II and I find it bizarre how the word wellness was co-opted. We began using it in the marginalized health sphere as the original goal of health in traditional Western medicine was “optimal health.” Optimal health is not accessible and is inherently ableist. “Wellness” was intended to be a harm reduction term, largely accepted by the behavioral and mental health industry because it encouraged the importance of viewing health beyond the scope of physical wellness. But also that the pursuit of wellness was on going and personal- each person’s journey is their own- not intended to be compared to another’s. So the fact elitism has co-opted and made it a consumer capitalist venture doesn’t surprise me…but does make me sad. 😢

[@user-nv7uq3zj5e]

This is such a good take.

[@yothiga]

As a former pilates practice, I’m quite sure Miley arm is weight training😅

[@_CorruptCXndy_]

2:35 ACTUALLY DYING BECAUSE THE VID I WATCHED RIGHT BEFORE THIS WAS EXPOSING SCENTBIRD’S CEO 💀

[@carina9629]

What did he do?

[@studybug.mp3]

Babes link

[@theshunnedBandersnatch]

Lol was it the one from KeyasWorld?

[@HeyTiki]

@@studybug.mp3 look up KeyasWorld Scent Bird CEO

[@HeiressOfLoganbeeren]

I love exercising and I try to do it more often but it seriously bothers me the the goal is always to look good! Exercising is useful for all kinds of everyday movements like picking up and carrying things or maintaining better posture hence less back pain, and being stronger or building endurance are some examples for goals that aren't related to looks. And yet a lot of fitness influencers assume your goal is to look good, like... I'd just like to be able to catch my bus or run up the stairs without running out of breath, thank you.

[@meghansullivan6812]

SO TRUE!!! sooooo many more perks than simply to lose weight / something else appearance related smh!!

[@Emma-ws5wq]

I feel this! I always joke that I am working out so I can carry my boyfriend around and his feet won't have to touch the ground. Movement is great and I have felt so much better after detaching it from body goals. Any changes that happen while I am supporting myself and my health are welcome :)

[@Sashasdesigns]

It’s so interesting to me that I was thinking about starting pilates A LOT recently and I thought it was just because one person I follow posts about it sometimes. But I didn’t realize how widespread it has become and this really opened my eyes to how much pilates content I’ve been seeing. I’ve been influenced without even realizing it 😮

[@gor3ydemise]

just in time for my ipad kid lunch 🙌

[@meghansullivan6812]

Bahahahah

[@tinniesealjiji]

I'm watching this while having a zoomer breakfast

[@natalia4955]

the sentence about conspiracy theories then getting right into a scentbird ad is comical like i had to pause for a second

[@now_chemical]

i had the same reaction 😭😭😭 looking up like i’m in the office

[@sassycatenthusiast]

Same, I’m surprised people are still taking Scentbird sponsorships. Like really?

[@solarmoth4628]

@@sassycatenthusiast She might not know about it yet. We also don’t know how long ago she filmed the video.

[@fineapple9299]

why, whats going on with scentbird?

[@angel127_]

@@fineapple9299 from what i've heard, the CEO of scentbird Mariya Nurislamova has said some really bigoted things like ppls souls 'choose' to be fat depressed or homeless (while her soul chose to be a multimillionaire lol 😭) while also promoting conspiracy theories due to her association with a cult, believes in aliens and that the "end of times is near". just using spiratuality to hide her offensive beliefs behind. ppl 's main issue is can the company be separated from its problematic CEO?

[@lenarushing460]

I hate how capitalistic fitness & wellness has become... I've gotten super into going to the gym this year & I'm trying to get stronger & build muscle. I've been lucky in the fact I have people around me who are well educated in exercise science & helped me make progress, but I've seen so much misinformation on social media telling women false promises about how to get a dream body, tons of useless products & supplements that don't help at all, & fad diets. The reality is I'm now actually eating more than I ever have before because I'm so active, & there's no quick fix to get a certain body, it's about educating yourself, staying consistent, & overall developing healthy habits, but social media wants to sell people falsehoods for profit

[@Emma-ws5wq]

Same here! The exercise science life is so helpful in realizing how much people are lying online. Selling a dream body is such a sad concept when you really think about it. Loving real bodies, no matter how they look, is always positive and includes caring for them

[@natashawest5174]

Miley also runs and practices her singing on the peloton treadmill. And she's always been a very lean person (genetics)

[@Molly-iw1rc]

Thinking of exercise as something that can help you do basic stuff with more ease instead of making it about looks or weight or beauty makes it 100 percent easier to start exercising in a realistic way that actually benefits your health. We need to rethink "health" as a word because people literally use that neutral word to shame bigger bodies (I swear to god if I get any replies saying "But being fat is unhealthy so it's not wrong to say someone is unhealthy" 🫠 plenty of fat people are healthier than half of the skinny people and have muscle and eat normally like everyone else. Also the amount of fat people who experience discrimination in the healthcare system because of how they look is enough to say "screw you" to anything that saying fatness = unhealthy)

[@NicoleUntch]

THIS! Honestly when I started to see exercise and eating health as a tool to just help me feel better (more energy, more strength) it was so much easier and became something I craved to do instead of a chore

[@myahrider5131]

cw fatphobia youre exactly right. i have a holter monitor on for my heart right now, and I was having a chat with my father and the first thing he brought up when I said I have a holter monitor on was my weight. I'm a bigger person, and I've been this size my whole life. At the peak of my fitness/strength, my body still looked like it does now that ive lost muscle and strength. the nerve of so many people disguising their fatphobia as concern for peoples health is so disgusting and offensive.

[@lilytasma5915]

I am a member of a Pilates studios, and wasn’t aware of the uptick in Pilates as an online trend. But it totally explains why it’s been nearly impossible to get into a class over the last 2 months or so.

[@tamaraharijanto342]

As a person who's overweight, it's incredibly hard to see trends like this and try to control my exercise and nutrition without making "being thin" my final goal :'), even if I started with the intention of being healthier. After a while I just get extremely frustrated and would switch to hating my body, resulting in me binge eating again out of hopelessness

[@TMMMMMMMMMMMT]

Miley is also covered in makeup made to highlight definition - plus she and these influencers could be taking stuff (surprisingly common in women) and be prioritising visuals not health like losing their periods and starving themselves - we just don’t know

[@VictoriaLynnMyers]

This!! Still working on getting my cycle back because of the rigid standards I felt/ feel like I have to uphold

[@lowwastehighmelanin]

I think we need to start distinguishing between gentrified wellness and ACTUAL wellness. I'm Black. I'm Indigenous. I'm 3rd gen Oakland, CA born. I'm here because the BPP fed my dad as a toddler. Wellness and self care were never supposed to be THIS. That aspect often goes overlooked.

[@XOXO______]

Exactly. I remember Angela Davis talking about wellness. I’m mexican, have been into wellness for many years for health reasons and I have never bought any of the fancy products and retreats she mentions. Wellness has been for decades a resistance against corporate food industry and big pharma from a traditional leftist perspective. The fact that some corporations profit from wellness, nutrition and healthy lifestyle to me doesn’t make wellness bad, it’s just that we live under capitalism

[@drunkhyena]

About diets and immortality- it always makes me think of the 'Mediterranean diet', where you eat like the Italians 'because they grow to be very old'. People in Sicily often reach the age of 90 or even 100! Which is great but totally leaves out the fact that Italian medical care is very affordable, sometimes free, and excellent. Italy has the second best healthcare IN THE WORLD. But yeah, those people are all getting old because of the olive oil and tomatoes, I'm sure.

[@oculttheexegaming2509]

Same with the French paradox.

[@OverAnalyst]

Also reg walking vs needing a car/ride for everything. I've lived (US) where you literally couldn't walk from home/work to basics like bread or milk. Even trying a bike or scooter was pants-on-head levels of crazy. Vs happy w/o a car for years in Europe.

[@josyp2368]

"the premise is that we need what they sell to be well" SAY IT LOUDER FOR THE PEOPLE IN THE BACK

[@djdjdjdsjsjejne2603]

I think that using a very specific body shape as an indicator of good health, rather than certain routes like regular excersize, makes people only focus on the shape of the body instead of what is actually good for your body. Like alison stoner and melanie C had eating disorders where they purged with excessive excersize. I think we as a society need to move on fron the idea that good health will manifest only one particular body shape and accept that bodies come in many differebt shapes

[@bro.that.is.adorable.2633]

Pilates or literally ANY exercise means a lot more when you put your focus on the strength you're gaining over the way you look in the mirror or a number on the scale

[@amethystdream8251]

Most people don't seem to realize that there is a lot of sport involved in being a stage performer. It's no joke, it's an athletic pursuit worthy of high compensation. There is so much hard work that goes into the craft. There's no workout to hack one's way into a body that is a result of the actual work that goes into being a stage performer.

[@neonaesthetixx6216]

actually the 90s and 2000 'thin is in' is actually back in since y2k clothing r coming back so alor people saying leggings legs is the new thigh gap ect

[@Francelmo23]

Love this video. I used to do a lot of Pilates/Yoga/Barre before the pandemic, then the studio was no longer ‘a short walk from the office’ so I switched to doing it at home. It is wild to me that what used to be mainly pursued by athletes with injuries and older people concerned about falls is now the exercise of the moment. I still love Pilates, it did not make me ‘snatched’ but it did make me strong and my balance was great. In terms of exercise, people should move in ways that bring them joy, not just what’s in vogue

[@MsOdd86]

As a PT I can say pilaties when done correctly and regularly is SO good for you and definitely will make you strong! (The ceiling is much lower than with weights ofc, but you’ll still be stronger!) but it also,like any exercise, won’t suddenly change your body type or “make you skinny”

[@Zgryy]

Having anxiety attacks and be shaking because of your new meds whilst writing your term paper that is due tomorrow and forcing youself to have a break and then this banger comes up

[@ImMaleImProud]

Most mental break downs come left wingers who believe conspiracy fables of systemic racisms and the conspiracy theory is not trusting the very institutions they were corrupted by the rich for rich according to those very institutions

[@VirtualRealibri]

​@@ImMaleImProudGo away. Nobody wants you here. Or continue and know you're essentially just a buzzing fly we're ignoring until you fly away.

[@VirtualRealibri]

Sorry you're going through this and please ignore the barely sentient trashbag above me.

[@Zgryy]

@@VirtualRealibri I don't really get the second part of your comment but I suppose someone else has replied before you. Anyways, thank you

[@VirtualRealibri]

​@@ZgryyThey did and it seems it was thankfully deleted before you saw it! Take care. 😅

[@Powered1Buttercup]

"Nothing was gonna help with those bones rattling back there" I fucking died lmaoo

[@tias78]

I'm always amazed when people spend so much of exercise equipment. My yoga mat was from 5 below, my 20 pound weights are from the target dollar section, I look up yoga and pilates exercises online for free alone in my house

[@abbyswurld]

The podcast Maintenance Phase is really great, and talks about many of the same things you addressed in this video (for example they did a great episode on ozempic). It’s hosted by two queer folk, one of whom is fat, so their perspectives on health/wellness topics are very interesting and comprehensive . I recommend it!

[@livruby123]

Second this! Maintenance Phase is great

[@sassycatenthusiast]

I love Aubrey and Mike! Jordan has mentioned Maintenance Phase before and I believe she has both of Aubrey’s books on her bookshelf!

[@MissaBrevis]

Their "wellness to qanon pipeline" episode was really eye-opening for me! If you want to go further down the conspirituality rabbit hole, I recommend the not-very-creatively-named Conspirituality podcast. It can be pretty grim sometimes, but they do really good journalism on the overlap between wellness, spirituality, and conspiracy theory.

[@Hannah-173]

She actually cited them in her Biggest Loser video! That’s how I was introduced to them

[@genevieve2486]

as someone who has been doing lagree (basically really slow pilates) multiple times a week for 18 months now, there are still a lot of times I don't feel like I fit in at my studio because I'm mid-size and workout in leggings and t-shirts I've owned for years instead of cute new matching sets, its a very affluent space and can feel very weird to be in when you don't fully match that also it's only going to "tone" you like all those girls on tiktok if you're already teeny tiny!! im certainly stronger than i was when i started going but i dont look remarkably different bc my goal with it has never been weightloss

[@sinisterpigs7129]

As someone who knows a few people who have become conspiritualitists I would so love to watch a video on wellness x conspiracy theories

[@tara55886]

Newaflash, her arms look so toned because shes so thin. Also, probably actually lifting weights as well...not just pilates 💁🏼‍♀️

[@glittermixedwith226]

Kelly Matthews, in one of the TikTok’s used as an example, although taking about the ‘Mileys Pilates arms’ is reminding people that although being inspired to move is good, that we cannot compare or assume how her figure has been attained. Great video as always ☺️

[@scarlettyoungyt]

pilates is just callisthenics “for girls”. except it uses dynamic stretches rather than just static and typically more core engaging. also the use of equipment. but they are just such similar activities it would be great to see a video on these things. maybe ill have to make one myself help

[@follie_hoax]

the alo thing is interesting because not only does it reiterate thin = healthy as a default, it reinforces the idea that if you're bigger, you're unhealthy. when people see fat people online they're called out for 'glorifying being unhealthy', just for existing. capitalistic individualism also gives people permission to say 'this person is unhealthy because of their choices' and not because of a myriad of other factors like poverty, disability or illness.

[@anon9067]

babe wake up jordan theresa posted

[@user-qi3jp8cj8k]

literally

[@ville__]

im better than Jordan, so cry about it.

[@dobrielagrancharova1355]

I hate when people acclaim a form of exercise to be 100% responsible for their appearance - genetics, fat distribution, caloric intake, and much more is responsible for the way your body looks. Pilates is not the end all be all for a lean physique - if you do pilates for a month and eat like shit, you're not going to look like Miley Cyrus. Trying to look like her would be by losing body fat and building muscle and even then you probably still won't look anywhere near her because your structure would be different. People also forget that these are celebrities which know they have a big day coming up in which they will be photographed and filmed from each and every angle and that they will be shown everywhere. They prepare for these events and photoshoots for weeks prior to look their best - facials, masages, hair removal, hair extensions, outfit fittings, and who knows what else. There's a few videos of Beyoncé behind the scenes of commercials where she says how all she's had was green juice for a week prior. While it's most likely an exaggeration, it probably isn't far of from the truth considering her rigorous and unhealthy diet she was on for Coachella. Even though due to body positivity celebrities aren't as open about their diets and food habits as they were 10+ years ago, they still do it. They are still expected to look exceptionally well at the red carpet so they are probably still doing stuff similar to how body builders cut and dehydrate before getting on a stage.

[@dreamcaught3876]

“we can extend body positivity to other people but we can’t extend it to ourselves” wow ok just call me out like that

[@ban3621]

The repackaging of diet culture coming back just in time when the big back trend is happening on tiktok… who knew fatphobia would be having a come back in 2024??

[@mooiioo8094]

its really been making me sad. i want to be on the internet and social media but the "thin is in" stuff really isnt good for me as a teenage girl

[@jimin8006]

IMO fatphobia has always been there if you have been engaging with fitness influencers on KZbin and influencer in the past decade, TikTok just makes it more accessible for the fatphobia to go around

[@itsmaggiemoomoo]

Eurgh it’s so sad to see but we’ve been here before. In the early 2000s when Madonna made Ashtanga yoga and Pilates part of the mainstream fitness conversation. I’ve not watched the vid yet but I’m so interested to hear your take, Jordan ❤

[@tootytoo1846]

Totally get how annoying it is they’re all cramming it down our throats, but genuinely Pilates is a fantastic way to care for your body. Lets just remember the problem is with social media… not Pilates. Just want to protect Pilates for a sec... Pilates works core strength in particular and let me tell me you, if you’ve ever given birth… you will realise how important your core strength is, the kinetic chain falls apart when you have a weak core which leads to further problems. One small example of this is the pandemic of anterior pelvic tilt - which will cause pain to the lower back, knees and can worsen the effects of pronation of the feet. Working the core can help to ameliorate this. Physiotherapists are big fans of Pilates because of the focus on core strength, stabilisation and alignment. It is also a weight bearing exercise which is good for bone density, which is especially important for women as we age as I bone density drops and any fractures sustained are harder to fixate and longer to heal. Yes it may be fashionable but it is undoubtedly a very effective exercise to maintain the bodies that we are so very lucky to have! And as someone who works in healthcare alongside doctors and physios to rehab a range of both young and old people, I can certainly say that those people who have made an effort to maintain and fortify their bodies always manage better with less distress than those who have never exercised, regardless of if they are slimmer or larger. Not to mention it has been life changing for my mum and dad who are in their 70s and only started pilates a couple of years ago.

[@alyzu4755]

I'm a former Pilates instructor. It's a great form of exercise, but it won't change the basic shape of your body. Clients used to come in expecting to grow 6 inches and look like a prima ballerina. Yes, sometimes a client may "gain" an inch of height, but that's because they've gotten rid of spinal compression and are standing taller. Joseph Pilates developed what has become Reformer Pilates as a series of exercises using weights and pulleys attached to a hospital bed. He was a P.O.W during WWI and wanted to help other prisoners become stronger so they could survive Typhoid. And he called it Contrology. I completely agree that Pilates has become trendy. Which is really too bad, because it's very effective for spinal health and mobility.

[@gab.bee123]

let's place a bet now, y'all! what do YOU think is gonna be the next hottest exercise that the girlies are going to go crazy over? my money is on everyone wanting to become a tennis player after the zendaya movie or running becomes a bigger deal (kinda been seeing runners creeping onto my ig feed, personally)

[@Zgryy]

Running for sure. Tennis has always been the "old money hobby". But I see running so much more lately especially in "that girl" routines.

[@solarmoth4628]

I think pickle ball will become aesthetic and trendy outside of its target demographic of kids forced to play in PE and old white ppl.

[@BethVonBlack]

@@solarmoth4628 I'm hearing many references to pickleball on my socials. Odd as I'm British and never heard of it until now.

[@solarmoth4628]

⁠@@BethVonBlack We were forced to play it in PE in like the north eastern US. It originated in the US so it makes sense that you’ve never heard of it. Then during the pandemic it became super popular with older people in my town and now I feel like it’s becoming super popular on social media for some reason? I can’t pinpoint what started the trend though? maybe older wealthy parents playing with their adult children influencers?

[@linesmakeshapes]

I highly bought into this particular image of a pilates girl. I got a mat and the lil workout boleros and really thought id be waking up at 5am every day doing a pilates vid. But OMG I HATE IT. its so hard!! I stopped after 1 week. I really hated it. Idk how the girlies do it, they are working hard! Anyways i kinda beat myself up over it and failing at another opportunity to be a skinni queen and then fell into weightlifting again. Turns out i still love it! This time im properly fueling myself and seeing results!! I.e. seeing my lifts going up every single week. Its really cool.

[@The_LadyAJ]

Pilates is honestly a wonderful exercise, and really doesn't need to be aestheticized like this. I did pilates at my university as part of my acting course work, and the instructor was a larger woman. She was AMAZING. She talked a lot about how pilates is about movement and strength. It's absolutely not an excercise meant for weight loss. There's a lot of wonderful information out there on how to alter certain excercises to make them work for your body. I will say I've never done reformer pilates, all we used was a yoga mat. I really want to get back into it, because honestly, it's a really great way to get more movement in your day.

[@mofetabionica]

I have done pilates for over 10 years and I always wear trashbag tshirts at class. A lot of sweat and not that cute.

[@bitesofbread]

Throughout your video I was reminded of articles that I read about the "Crunchy to Alt Right Pipeline" which has similar elements to what was discussed in your section about "Wellness to Conspiracy Theory Pipeline". It's crazy to think about how so many things in this world could be connected.

[@catcreme]

I don't think we ever got rid of 90s/00s diet culture, we just talk about it in more ''approved'' terms. I cringed when Glamour magazine called Ozempic a weight-loss drug. No just, no. It's medication for people with diabetes! It's blatant misinformation.

[@homosapien657]

The thing about the wellness industry that completely drives me insane is that it is built off of profiting of other cultures. Throughout history, a plethora of middle-eastern and indian cultures have developed and practiced ayurveda, yoga etc. This industry has been co-opting these practices and then sanitising it so it is more easily digestible to its largely caucasion consumer base all while convincing the people of colour who have interest in partaking in these aesthetics (such as the clean girl) that they simply are too 'ethnic' to engage in practices that require a higher level of spirituality or being.

[@stoppit9]

You realize yoga is from a British military workout, right?

[@becnimi]

Literally!

[@homosapien657]

@@stoppit9 yoga began as a practice in ancient India in the Upanishads in the first half of the first millennium. It only made its way to Britain in the mid nineteenth century via the reports of travellers that ventured from colonial India. There are references to yoga in the ancient text of the Rig Veda. Developed in the Vedic Age.

[@laurathecreature870]

This is kinda funny to me because where I’m from Pilates is basically an exercise for old people, like 60+, because it is very adaptable to mobility problems you might have, is slow, and classes have fewer students so there’s less of a chance to feel self conscious, and yeah, is more expensive. I love it, and it’s really cool seeing the 70 year old lady next to me doing an exercise that I’m not able to do yet 😅

[@freyatozer9222]

the editing on this is so fun - like the intro is sooo good

[@rowceo]

Jordan you should be proud of using your platform for such great topics, the intention behind your videos is always clear.

[@apathysarahndrome6602]

Okay but doing high level pilates will absolutely kill you. It’s a very intense workout. I did them just off a dvd in high school and got fucking abs. Ive never had abs again. Don’t need a class just get you an old school digital copy of a dvd and you will be so fit omg.

[@lynno8495]

theresa, i just wanted to let you know how beyond thrilled i am, everytime you upload a new video. the topics you cover are so interesting to me and i just love your vibe, i love listening to you! thank you so much for your content, it brightens my days!

[@priusdriver596]

i rly needed this, tysm, this type of content has rly led to a backslide for me in my body image in a way i didn’t fully understand

[@Yunyunn]

pilates is like a mean girl exercise to me idk all of these girls look like ppl who bullied me in highschool

[@AuriBot69]

right?? also I swear pilates used to be a thing that exclusively middle aged rich white women did (no shade intended to middle aged white women - I love you and will be one of you soon), so all these twenty-somethings doing it just read as twice their age to me lol

[@solarmoth4628]

@@AuriBot69At my local Y it really is mostly middle aged women don’t let these tik told fool you lol. Everyone in the class is actually really nice just like peoples moms and some dads exercising in the middle of the day.

[@emily5802]

this is why I love my studio: I am the youngest by like 20 years and the vibes are amazing. I am moving cities soon and will pay any money to find a studio where it isn't so mean girlish

[@zoettesy9676]

Seeing your video essays are honestly the highlight of my day. You’re so articulate in such a friendly way, like, I feel like you’re my really smart friend.

[@evelinaz1548]

the way my coworkers are the exact people you were talking about in your dark side section... i swear one of these days my eyes will get stuck with all the eye rolling i have to do when i listen to them talk. thank you for talking to this, though i know people who are into that lifestyle (like my coworkers) would never listen sighhhh

[@Emma-ws5wq]

The best way to avoid diet culture propaganda and advertisement media in general is just assume it is all a joke. Seeing it all as inherent lies also works, but is kind of negative. Take any claim you see as a joke, and understand that the only legit strategy to learn about nutrition is from people who aren't selling you anything other than professional medical services. Use neutral medical websites, not social media to learn these basic things. They aren't as hard or heart crushing as you have been trained to think.

[@cassualtea2040]

I always remind myself that its just marketing and they think I am the target audience.

[@xg2513]

USING MOTHERS DAUGHTER IN THE BEGINNING I LOVE THAT SONG!!

[@QueenZsWorld]

it's not lost on me that the pilates aesthetic is NOT culturally diverse... there's only one skin tone I'm seeing represented in it, which adds to POC's experiences with how out-of-reach these body ideals are.

[@ville__]

im better than Jordan, so cry about it.

[@kria9119]

But it's not on purpose? Pilates was created by a European guy and popularised by white women, but what is actually stopping you from going into it?

[@Heliori]

Girl, I love your videos. Thank you for all the effort and work you put into these. This was such a good video and I love how well paced everything is.

[@elainascott7496]

I always look forward to your videos, Jordan. They are so well researched. You rock!!

[@Jemmainadilemma]

thank you for this, very well thought through and expresses a lot of what I’ve been thinking about lately when considering my own thoughts on my body. definitely a tendency to want to see yourself as outside of or immune to something, and i like how you include yourself in these things not distance from them. excellent video, really appreciate it ❤

[@user-er6gk1wi8y]

I do love that you always make sure to touch on class in your videos 💚💚 Stellar vid again!!

[@tropezando]

I'm gonna stick with squatting down to pet doggies for my exercise regimen.

[@evapenhallurick5382]

every single video you've released since I subscribed has been so interesting and clearly so well researched, and I always find them so engaging even if the topic isn't necessarily something I would look for on my own! hope you're having a great day and thanks for making such brilliant videos 😊

[@alostkoi]

I used to follow these KZbin workouts and the algorithms started suggesting anti-fat content. Not like "oh. Let's talk about health" no. It was: let's mock all these fat cows!!! It was strange... Happens every time i watch one of those videos.

[@beeameme9729]

omg Jordan talking about loving swimming is the exact same way I feel about swimming! I’m so excited for summer so I can swim outdoors again!

[@HK-cp8tm]

It's sad that focus was on how her body looked rather than her song!

[@catmomchantel]

Speak on it!!! 📣📣📣 This is why I'm subbed to you, you're so right and more people need to hear it!!!

[@Dotorox]

Another great informative and entertaining video! I go to pilates classes and I love how it is not like on social media at all. People of different sizes, and ages show up in their messy buns and sweatpant and we all struggle and sweat together lol

[@maisylw]

Thank you for this. What a well put together video! I really think there needs to be a way to control what the algorithm shows us. I click on one cooking video and then I get a million “what I eat in a day in a calorie deficit” videos, workout videos, weight loss videos, etc. I feel like it’s super damaging to have this force fed to us constantly.

[@laluxefemme]

This is why we are hosting a diet culture free, body positive, plus size exclusive wellness retreat this summer.

[@kateasley]

I was just complaining to my partner that there’s nothing good to watch today and here you are

[@fandomnessrandomnessinkansas]

I love your videos about diet culture. It’s such a pervasive thing and watching these videos helps me recognize and break away from the thin, white, able bodied ideal that’s constantly being shoved down our throats. You have such an intelligent and fun perspective and I look forward to your next upload!

[@frithfiver]

This is the first video of yours that I’ve seen and I’m immediately subscribing! You have such a fun personality and I love the opinions you’ve expressed 😊