the downfall of the wellness industry 🧘‍♀️🪷🥑🌿

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sources:
What Went Wrong At Glossier? - www.refinery29.com/en-gb/what...
GLOSSIER'S DOWNFALL, AS TOLD BY REDDIT - www.highsnobiety.com/p/glossi...
Glossier’s fall by the numbers: what went wrong at the beauty brand - www.businessofbusiness.com/ar...
What Glossier’s Downfall Can Teach Retailers - powerretail.com.au/opinion/wh...
Lululemon slashed its sales forecasts for the year for its Mirror brand on Thursday - www.businessinsider.com/lulul....
Mirror Wanted to Be the Next iPhone. Instead, It’s Selling to Lululemon. - / mirror-wanted-to-be-th...
From Unicorn to Fiasco: How WeWork Crashed & Burned - latana.com/post/wework-deep-d....
Why WeWork went wrong - www.theguardian.com/business/...
The Rise and Fall of WeWork - www.newyorker.com/culture/cul...
How to Explain the Rise and Fall of WeWork? - www.nytimes.com/2021/07/18/bo...
The Spectacular Rise and Fall of WeWork - • The Spectacular Rise a...
WeWork - The $47 Billion Disaster - • WeWork - The $47 Billi...
Wellness Culture Won’t Save Us. It’s Only Making Us More Sick - www.refinery29.com/en-gb/well...
Chakras, crystals and conspiracy theories: how the wellness industry turned its back on Covid science - www.theguardian.com/world/202...
Feeling good: The future of the $1.5 trillion wellness market - www.mckinsey.com/industries/c...
The future of wellness: Connected and customized - www.mckinsey.com/featured-ins...
time stamps:
00:00 - intro
06:16 - glossier
21:00 - mirror
31:08 - wework
42:08 - the flaws of the wellness industry
**FOR BUSINESS ENQUIRIES ONLY**
[e-mail]

[@chloefrancesca_]

I’ve hated the wellness industry for years. I am sick and tired of being told I can cure my debilitating chronic illnesses by ‘thinking positively’ or ‘just try yoga.’

[@metalandbutterfliesxoxo]

Toxic positivity in the “Beauty and Wellness” industry is ableist and sanest, they just refuse to admit it.

[@mochimochi7669]

Wow do I feel you on that.

[@nectarshrub]

Read "when the body says no: the cost of hidden stress". Many chronic illnesses are actually intimately linked to our emotional state and our childhood experiences. Not saying it's your fault or that there is a magic cure, but there is actually science behind this.

[@hamilcross]

@@nectarshrub i’d only ever heard of the body keeps score (still a great book but it comes up allllll the time when conversations about this topic arise), thank you for this recommendation!!

[@abrielle13]

Don't forget your green juice after yoga!!! 😅

[@abbysc417]

I think this downfall is just another example of women realizing that capitalism is selling an unattainable perfection, similar to the downfall of diets. Buying stuff cannot save us from the messiness and uncertainty of the full human experience, even if it’s ✨holistic✨ Personally, meditation, journaling, going for walks, eating healthy, and doing yoga are essential parts of my well-being toolkit. But I have learned to use them in the pursuit of inner wholeness, not external flawlesness.

[@Karools_Scribs]

Well said

[@summer-xt1gg]

I want to agree with you, but I have a lot of peers turning to non-invasive surgery to improve their appearance rather than makeup and exercise. I’m treated as the weird one for not having filler.

[@CassieTranthesuperfitbabe]

Capitalistic-driven practices simply know no boundaries in wellness. I attended a fitness expo in 2014 and everybody asked me if I was interested in becoming some kind of lifestyle health or fitness coach if I just paid X amount for products. I was fifteen.

[@abbysc417]

@@CassieTranthesuperfitbabe yeah MLMs are another industry that creates and thrives off of insecurity in women

[@oliviac295]

A lot of these companies that campaign for wellness are really just driven by money. The industry profits because of problems people have and want to improve on, so in a way they don’t want the average person to be successful and satisfied, because then they would have no one to sell their product to. That’s my theory anyway

[@elleliteracy]

the “wellness industry” has seemed like the repackaging of the early 2000s diet culture under the guise of self-care 😒 this video was so interesting, I love seeing the downfall of wellness industry ☺️

[@sofiarestaino6537]

Omg my favourites youtubers watch each other 😍

[@metalandbutterfliesxoxo]

Rebranding of fat phobia. Exactly.

[@banquetoftheleviathan1404]

Imediatly subscribed due to totally spies pfp

[@CassieTranthesuperfitbabe]

It's basically that except they started hooking up with entrepreneurship and spirituality

[@searcyshenanigans2857]

Exactly!

[@thndrstrms]

Glossier became unattractive to me because they still do not ship to most European (not to mention American, Asian and African) countries! I waited forever for them to expand their shipping, but it's still like 7 countries in total, which is annoying. I had to rely on dupes and now I stick with what I have because nothing has changed

[@chvrrvism3833]

i agree with this because i live in the middle east and there’s no way they’d deliver here. the only way i could ever have their products if by opening a mailbox in the states :/

[@Ostkupa]

YES! I can't believe such a big company didn't make that happen? I'm a bit bitter about some indie brands not being available here, but I totally get that.

[@realbharbiexoxo]

Something makes me think they’re a little classists and racist, here in Mexico I was waiting for them to open online shipping at least…

[@burgerlampost9434]

I'm in Australia and they don't even ship to here and it's been so long

[@caseyw.6550]

You ain't missing out tbh

[@hollypatrick4851]

My honest opinion was that glossier was meant to be this 'brand for the everyday every girl who didn't have time for full make up or didn't think it looked good' which was good in theory, but not seen in reality. The shade range, lack of dark-skinned women in the company etc contributed to a falling image. Last of all, the product quality declined over the years and the exclusivity that came with being the only 'natural makeup' company stopped as the years went on and that trends changed.

[@promisemochi]

i loved glossier like back in 2015-2017 i think it was. when i first got into them, they seemed to marketed as products for - as you said, everyday, every girl. i liked the minimalism and the prices seemed attainable. i used to always purchase a mask + the jelly cleanser as my go-to order. but then i realized i was spending almost $50 on just those two products, and that really didn't feel "everyday, every girl" to me. not to mention a lot of the blogs i followed at the time became "glossier girls" and promoted their products like some sort of MLM and practically worshipped the company and it all suddenly felt very fake, and very quite the oppsite of "every day every girl"

[@annamaria9073]

I think the main issue is that the 'everyday every girl that doesn't want to wear full make up' wouldn't be willing to pay glossier type prices. Because everything else wouldn't matter to those, because they don't care about make up and probably wouldn't know about glossiers image problems

[@kitsterangel]

Idk for me it was also that if I wanted the "no makeup" look, I could just... You know... Not wear makeup. I felt like their products sort of didn't really do enough to be worth the extra effort of applying them which I feel like is part of the reason they dropped as well?

[@tinycindy2977]

Tbh it was a flawed idea to begin with because we already had several products existing for no make-up make up look. BB CC creams existed well before glossier, tinted lip balms, tinted sun screens were a thing, lightly pigmented eyeshadows and blushes already existed as a cheaper alternative to well-pigmented products so glossier had nothing to offer except overpriced sht

[@TaraMooknee]

my fave podcast (apart from the Jordan Theresa podcast ofc) Behind the Bastards has two episodes about WeWork and they make an excellent point: corporations like WeWork who claim to focus on the "wellness" of their employees do so in order for their employees to spend more time at work and therefore generate more profit. it's a *SHAM* I tell ya!

[@Aster_Risk]

I didn't know they had any episodes on that! Now I know what to listen to later.

[@brennam954]

It's just like Google. They're praised for putting pool tables and nap rooms in their offices. But that's literally just so that their employees will never leave work and remain slaves!

[@BatsAndBadgers]

Respectfully but alot of ppl have made that point particularly with workplace psychology

[@TaraMooknee]

@@BatsAndBadgers well it was the first time I heard it so they get the credit from me!

[@alliexcx5576]

Hii

[@Sakura-uo3qz]

I completely agree that the wellness industry has no place for disabled people. Even trying something as low impact as yoga to ease my chronic pain and health conditions, whatever 'beginner' videos or classes I find already require a degree of ability and painlessness that I do not have, and always give up after a few days because it makes the pain worse. I understand that we are a minority and not every video or class has to cater to us, but I just wish there was more of a space for us

[@aberdeen0107]

Have you gone to a PT? They usually know a lot of low impact exercises

[@charlotteackroyd6954]

@@aberdeen0107 don’t think impact is the problem yoga is low impact and it clearly didn’t help them

[@mbmaline]

you should search elderly yoga, I had a similar problem and searching like that I could actually find some videos that I was able to do. there is a woman that brings her 80y great mother to do the exercises with her

[@pibs1860]

Yoga with Adrienne has a couch/chair yoga video that I've found quite helpful.

[@brynna8619]

I love slow and steady yoga but stop when my body is done. Sometimes that's only a couple minutes. Usually it's like cat/cow, happy baby, cobra, and wide childs pose to some calming music. I would love to take a class in person but I can't do an hour or even a half hour and would have to drive a ways to go.

[@jessicahewit3853]

i think the 'that girl' trend is a dangerous enabler of the wellness industry (aside from being a problematic trend within itself), we will definitely see the industry profit off of the rise in popularity of such a "lifestyle".

[@zoeblottin2340]

Yes !! The very term of "clean beauty" that is often associated enables those types of discourse

[@m.ikayla_]

exactly. one of the main points of being healthy is having a peaceful / comforting mindset that suits you as an individual. forcing yourself into a specific lifestyle, especially if it’s just because it’s trending, seems so toxic, damaging and draining. both mentally, emotionally and physically.

[@clemencerose]

Women focusing on becoming the best version of themselves (wtv that means to them) isn’t problematic. The issue is that most of you look at these trends through the lens of your insecurities.

[@astoldbynickgerr]

@@clemencerose with some women, it kind of is a bit problematic…

[@purplecat1691]

@@clemencerose the problem that a lot of people have is that the trend is not just about becoming the best version of yourself. It's about becoming the most conventionally attractive and producive version of yourself. Fitting into this idea of what “that girl“ should be like. I'm sure the trend has genuinely helped women gain confidence and lead a happier and healthier life. But it can still push unrealistic beauty and lifestyle standard on women.

[@Ostkupa]

One small correction, because the real story is better: The pilot didn't make Adam Newman and friends fly back - the pilot flew back WITHOUT THEM.

[@jordanatheresa]

omg what LOOOOOOOOL

[@everettlopez9127]

The glossier ex employees sound a lot like the brandy melville ex employees. Brands who thrive on exclusivity love to convince their workers that they're in the cool girl club when really they're just a bunch of teenage girls being exploited by their employers. And that thing about glossier saying they only hire a certain percentage of applicants... Idk reminds me of the accusations that brandy only hires the skinny girls and the biggest girls working in the store are always the first to get their hours cut 😬 like... Wouldn't be surprised if the girls with bad skin at glossier didn't even get the mug LOL

[@branganewolf6322]

The same with lush! They do the whole cruelty free human rights thing but their employees are young girl who make basically no money and are forced to participate in really disgusting 'competitions' with each other and other stores to earn bonuses for everyone. So if you don't sell as much expensive bullshit as possible to the costumers, it is your fault that your coworkers don't get a bonus this month. All in the name of equality, empowerment and human rights of course. Very bitter ex-employee here :D

[@everettlopez9127]

@@branganewolf6322 yesssss go OFF 📢 imagine im snapping supportively

[@91clarie]

Same thing that Abercrombie & Fitch/Hollister did for YEARS. They were successful by exploiting and gaslighting their employees, had a totally racist and bodyshaming company policy and their clothes were not even high quality. H&M sold the same for less money back in the day.

[@amberwyatt5708]

abercrombie and fitch + hollister was like this too, even burning their clothes because "they didnt want poor people to shop there"

[@jacquelinealbin7712]

Glossier always seemed exclusive to me, like a brand you need to be a thin, white, pretty "off duty model" with perfect skin to buy from them. The Abercrombie of makeup. Then, as the company was dying, they started putting out ads that featured diverse models. I was shocked when I realized that an ad of a plus-size, black, gender nonconforming person that I saw on the subway was from Glossier since it was so... Not what the brand seemed to care about until they felt the need to pander to the everyday people. It seemed like a disingenuous cash grab, like, "our company is dying, I guess we gotta care about the fatties now" that actually kinda put me off buying from them even more.

[@kimjunjae]

It works both ways, many of my friends stopped buying from certain brands because they started featuring freaks in their ads.

[@conclavecabal.h0rriphic]

@@kimjunjaehow edgy

[@conclavecabal.h0rriphic]

Damn you’re probably right. You basically have to ignore any shred of morality you have to be successful in marketing/advertising

[@kimjunjae]

@@conclavecabal.h0rriphic ??

[@rubyaddison5446]

@@kimjunjae What do you mean by “freaks” ?

[@KayGee_yt]

What kills me is "industry" being next to "wellness". MUST we monetize EVERYTHING?!???!?

[@msc2608]

natural/effortless look has always been the look in east asia at least for a decade... so glossier feels to me nothing special, just expensive boring things.

[@caramcp]

☝️☝️

[@clover7016]

I was thinking that too…

[@ellax325]

Glossier was created about a decade ago so they're basically on par with East Asia?

[@dakotale5572]

@@ellax325 they said for AT LEAST a decade, my mom is an asian woman and she has been doing light “clean girl” makeup since my sister was a baby and probably even longer than that.

[@metis9692]

@@dakotale5572 my mom is a white woman (germany) and she has been doing natural make up since she started doing make up. natural make up was always a thing. not everyone goes outside with full glam look.

[@legsorcist]

it’s just a rebranding of the diet industry. every time capitalism loses one cultural idea people form an identity around in order to sell them a lifestyle, another pops up in it’s place with slight aesthetic/linguistic differences and everyone just eats it right back up. i feel like it’s similar to the girlboss > that girl trend, even though they basically push the same lifestyle, it’s slightly updated so people don’t recognize all of the same issues are still there

[@TwizzleTown]

As a message therapist I can totally understand why people turn to more "holistic wellness", especially here in America where our Healthcare system has and continues to fail us so miserably. However, you can't go straight into science denial which is just harmful. I believe you have to have a combination of science and wellness

[@airotkiv]

As a med student I'm on the "other side" of this and i completely agree. A combination of both is usually what works best. There are no easy and one-sided solutions to complex issues!

[@TwizzleTown]

@@airotkiv yess! I love it! Nothing is black and white and every body is different. I'm so glad we have people entering the medical field with a more open mind. Best of luck to you!

[@Jordan-nw4sj]

I picked my pediatrician with those rules in mind. We just went to to see him for the flu and he flat out told me “there’s a medicine I can prescribe but it’s super harsh for young babies. I’d recommend some peppermint essential oil, a humidifier, vapo rub and warm honey in their food and drinks.” There’s a space for both modern medicine and herbal medicine, the problem is people tend to view it as one or the other. I really wanted to find a pro science doctor who didn’t disregard traditional medicine as well, and it’s the best decision I could’ve made.

[@TwizzleTown]

@@Jordan-nw4sj I love that! And I love that you found a doctor that clicks!

[@caitieeeee]

As an esthetician, completely agreed!

[@simplify2751]

It's worth mentioning that the self-care aspect at the core of all wellness marketing relies on all the work being superficial. You can have the perfect lifestyle and still be miserable because of your job, your relationships and your unsolved childhood issues. It's nice to get toned, but for deep and lasting change, people might want to consider therapy instead of a Peloton.

[@MrKONEWKO]

Yesss! You worded this so well.

[@unicornL]

Me....reading this and agreeing w every damn word while I work on my mental health

[@twiggledowntown3564]

I feel this.

[@aliyahsmith3134]

Or it could be both! I go to therapy and my doctor suggested working out.

[@zhonguocha]

And some people want to pay a therapist instead of doing the things they know would make them happier but they’re scared to do. It’s me I’m some people.

[@ilisten2thecureandcry]

that workout mirror thing reminds me so much of a product they’d have on black mirror😭

[@bubblysodaa7115]

YAS!!! We are livin this episiode lol

[@ilisten2thecureandcry]

@@bubblysodaa7115 literally 😭

[@user-ot7ue2yb2e]

i think the high end ‘natural’ makeup brand before glossier came out was bare minerals, but they were seen as a bit older and outdated in the 2010’s (and have since had a few big marketing campaigns to try to rebrand that), and also bare minerals was always powder-based makeup while glossier went for the liquid/cream/balm “second skin” angle.

[@elizamartin4263]

I was thinking of Bare Minerals too as the classic "natural" makeup brand but they didn't have that cool factor for the younger generation(s)

[@amayagustave5161]

Omg, i agree! I totally forgot about bare minerals.

[@heatheralisa8658]

I’m 19 and bare minerals was like the first makeup I ever got and it still really like it!! It is very natural and works well for me

[@Pomagranite167]

Their concealers are fire, and I really like a lot of their base products.

[@222beau]

'That girl' really bothers me. I think selfcare is diffrent for everybody. If selfcare for you means leaving your house messy because you cant deal with the stress, that is selfcare. If selfcare means sleeping in because you worked hard than that is selfcare. Selfcare is diffrent for everybody. It bothers me that selfcare is seen as doing yoga, looking 'clean', waking up early.

[@LarnieRadek]

This! 🙌

[@pauline1809]

god i agree SO much

[@asuka_the_void_witch]

omg thanks 😭😭😭😭😭

[@kathleenh2782]

i like the 'that girl' aesthetic solely as not a to do list, but a motivator. it makes me want to take care of myself, if that makes sense? like if i romanticize it my brain is happy when i do things that benefit my overall life. like yeah, i WILL fix my sleep schedule! yeah, i should finish my homework! yeah, i WILL work out to make my already good body a little stronger! yeah, i'm gonna eat some food that i think is tasty (because there is no bad food)! a lot of creators & people in general go way too far with it, making "weight loss" videos and making people think "if you don't do it exactly like me, you'll never succeed" and that's super shitty. imo the point should be "this is what i do, hopefully it makes it more fun for you to take care of yourself too" rather than "ur a loser if you don't drink 5 green smoothies in 3 hours" or whatever tf they're trying to sell u. self-care is for YOU to decide, not anyone else. you live your best life, and that ain't gonna be what white skinny influencers are pushing. care for yourself however you see fit. but honestly, i find if it doesn't push that part of it, it personally makes necessary tasks easier for my ADHD brain to handle. like it's a shiny thing that has elements of what i need to do to not. idk neglect myself completely? idk, just my thoughts lol

[@annamaria9073]

Yeah, basically sometimes self care will be pushing yourself, sometimes uncomfortably (esp therapy etc if you've got some type of mental illness.) but if all your selfcare is pushing yourself and none of it is letting go and floating that's really bad.

[@Juli-sh7qu]

Menstrual equality a such an important topic and i love that you bring awareness

[@jordanatheresa]

❤️❤️❤️❤️

[@inspiredby624]

The mirror seems like the most aesthetic but ultimately most useless product ever. You could literally just play youtube workout videos on your TV and get the same result for free (or pretty cheap if you buy a TV second hand just for this purpose). No wonder their sales tanked once they had saturated the small niche market of rich people willing to massively overpay for something because it's pretty and slightly more convenient...

[@mochimochi7669]

I have struggled with mental illness since childhood. Eating well, exercising, and meditation does help some, but I have to use medication as well to even touch my depression. I have seen so many gimmicks saying this or that will cure illness/mental illness. I’m sure it does work for some, but so many of us still have issues even using these wellness tips every day. The way they push it as a cure all is very annoying.

[@fernandaa7334]

Not even gonna start with the amount of effort that one person with a depressed brain have to do to just perform those actions, exercising is extremely hard when the brain is depressed and don't give you the gratification that the exercise normally give.

[@lizzpayne8827]

TOTALLY agree

[@Aster_Risk]

Yuuuup. If I go off my medication it's not a good time for anyone. My medication gives me the chance to start at an even playing field.

[@jessn.3851]

I had depression for ten years. I ended it by surprise by going gluten free and sticking to a mostly non inflammatory diet. Some supplements have helped too. One I might suggest is lecithin. I get sunflower lecithin. Or if you can eat eggs, eat more eggs, they're high in choline. Choline is needed to make some of the important brain chemicals that make you feel better. Obviously it's not going to fix everything, but make sure you're getting enough choline. Nobody talks about it but it's an important basic that most people are lacking. Food has a huge impact on my mental health, and if I went back to eating whatever I wanted I would be in a really bad way again. I hope that helps someone.

[@sandrasofia8120]

Trueee, if find that if I'm not on meds, i can't even wake up, but when i take my meds at the right dose, i can get myself to do these wellness activities that make me feel better. Sometimes depression is really just mainly due to lack of chemicals in your brain

[@ellasedits_]

i cant be the only one who gets brandy melville vibes from this specific brand of wellness... "yes, you can be cool too, it's such a simple and effortless lifestyle, it's for everyone... but we're just going to say that and use a very specific demographic of people who have tons of money as our poster children, instead of expanding to ACTUALLY include everyone".

[@scarrrr369]

Wellness got me thinking I didn’t need my anti depressants so I stopped taking them without doctor supervision. Literally so stupid of me!!

[@nora4642]

Girl you can’t blame that on wellness culture 🥴

[@Mikirono23]

Read the book Lost Connections you'll thank me later

[@notsuspicioususer4080]

@@nora4642 the wellness industry preys on vulnerable people, including the mentally ill, to seek out their products and lifestyles out of desperation to “cure” their issues and improve their quality of life, so yes, this person CAN blame their decision to stop taking their medication without a doctor’s supervision on wellness culture

[@gossameryouth]

I think you’re onto something about the link between individualism and the wellness industry. As an American, I’ve watched most of us as a whole become so toxic about being an individual that we give up a lot of the things in our lives that would make us happier (community, caring about others) in order to fulfill some kinda sick American dream. I think that a lot of these companies, at their cores, tend to be snake oil salesmen. They promise people control of their lives and that they’ll become the perfect person and that all of the sudden all of their problems will be solved…but it never works that way. If it sounds too good, it probably is too good.

[@caramellv8099]

This is so true!!! This even relates to fashion and skincare too where people are literally buying trending products instead of actually buying what works for their body/skin. It's so sad that we lose our individuality but these companies pretend that we still have it.

[@Ella-tf8yv]

Couldn’t agree more

[@strabababerry]

@@caramellv8099 I think part of that is that it's so difficult to find and confidently purchase items tailored to your needs

[@strabababerry]

I think there's definitely a balance between community and individual. Community-first places (such as South Korea) can end up excluding and harming people because they *are* different. Different weight, skintone, mental health-wise, etc. At the same time, individualistic places (like the US) can end up isolating everyone and end up with uncaring, unkind standards of being in day-to-day life. There are benefits and drawbacks to both ends, so it's unfortunately a quite complicated thing.

[@solarmoth4628]

the Mirror actually looks really cool I’d want one if it wasn’t outrageously expensive and the fact that if it goes out of business it will no longer receive its exclusive services and then I’d be stuck with a $2,000 dollar mirror.

[@trucevideos]

omg i didn't even think about the classes going away if the business shuts down.. that's awful 😭

[@twiggledowntown3564]

It would be even cooler, if your image through the mirror was a mii!

[@edgarallenhoe3518]

I also thought it looked really cool but like... it's a big touchscreen computer monitor.

[@CassieTranthesuperfitbabe]

I got into health and wellness in the 2010s because I wanted to use exercise and eating healthier as a means to improve my self-esteem. I enjoyed the new lifestyle where I learned to take better care of myself and became more immersed in the types of companies and groups who were passionate about the same thing. Back then, wellness basically used to encompass bro-fitness advice being extrapolated to women and children. Looking back now ten years later, it's insane to see how much it's expanded. I think it got to where it was today because businesses realized that it would be WAY more profitable to really, REALLY cash in on people's (especially women's) desperations for fairytale perfection at ALL cylinders--and they did just that by teaming with the beauty industry, entrepreneurship industry, self-help industry, and spiritual industry, all while exploiting cultural practices from Asia, Indigeneous cultures, Africa, and so forth that are centuries old.

[@silverroxen2954]

Excellent comment!

[@Andy-ne5qi]

This is such a great summary of the present wellness industry as a whole. I never hear all of this being discussed in one pov

[@clarabelmont9817]

y'all. Speaking of periods, I just read a medically reviewed article about compulsive eating being linked to the hormones released before your period?? And also that its a well researched link to have a high body dissatisfaction after ovulation? Why have I just not noticed this at all, and yet it happens every month? I feel so validated

[@Katie-ih4bd]

I’ve noticed these things lately and they happen at the same point on my cycle like clockwork! It makes me go easier on myself bcuz I’m like oh yup here’s that feeling I’m not nuts !!

[@Katie-ih4bd]

I didn’t know it was researched so this was cool to learn thanks!!

[@melikaaziminia9522]

Wait! Is this why as a person who gets their cycle every month, I’m constantly eating two weeks before? I thought it was just me? Does anyone else who gets their cycles have really intense cravings? Kind of like pregnancy cravings but I’ve never been pregnant? Anyone? Anyone in the universe?

[@missmoody_]

@@melikaaziminia9522 In my 26 years of existence I always have cravings two weeks or one week before my period. It's annoying sometimes lol. I crave from sweets to salty to spicy foods. Then I'll regret everything when I feel bloated af!😂 . Also the period acnes I get, the mood swings and being too emotional. I have to remind myself I'm not pregnant and I'm single lol!.

[@marijapaskeviciute365]

I don't know about any research but I definitely experience this

[@lancelotle]

I clicked on this bc of the Glossier mention bc I do love their cloud paint, am planning on getting some of their lip glosses, and have always loved them as pioneers in the no-makeup makeup market (in the western beauty market, at least) and I need to mention that I do like it that they're not constantly pumping out new products, even with customers getting bored or whatever. I personally think we have more than enough products out there and that companies should focus on bettering their existing formulas and launching new shades. Simplicity is their thing, and that's honestly one of the reasons why the brand is so appealing to me.

[@ZZ-qy5mv]

Agreed. I'm loyal to them for just a few products, like the cloud paint and cleanser. I don't care to test a bunch of new products when I already know these work so well for me.

[@lancelotle]

@@ZZ-qy5mv yes! 🙌🏽 I've been using cloud paint since 2017. First and only cream blush I used, but then again, I'm not really a makeup person

[@Dizzydollie7]

I like them too. Especially because I can use their future dew alone or with a drop of fenty foundation so it looks dewy and like skin rather than cakes on. Their soap also doesn’t break me out.

[@ellay2715]

@@ZZ-qy5mv This!! You’d have to pry the mascara out of my cold dead hands, it’s the only one I’ve been loyal to for years now

[@HopeWren]

Same! I love Glossier! Most of their products work well for me which is amazing because I have a lot of skin issues! The packaging ☑️ Product ☑️ Price (Pretty Good)☑️

[@Mari-Yama]

I think the Petaton ad would have been better if it showed the wife really wanting and asking for one prior to the husband gifting her with it. Instead, the ad is targeting the husbands and are implying to them, "if you want a fit wife, get her this (don't worry, she's going to love it!), she'll use it every day to get into shape and you both will be happy". Imagine struggling with your weight for whatever various reasons, having body insecurities and your partner buys you an exercise bike that you didn't ask for.

[@edgarallenhoe3518]

As soon as you said that Mirror could also be used to buy things, to face time, etc... that's when it hit me that this fancy sci-fi home gym was literally just a big ol iPad.

[@averysspookshowspectacular6205]

When it comes to the Mirror thing, the pandemic seems like a perfect time to sell. But a lot of people, myself included, had our income tanking because of cutback hours, and I was even furloughed. Buying a 20 sit up machine thing or even 200 on a stationary bike was way more attainable than something that's 1400. It was too expensive for the pandemic and didn't have enough to seem worth it.

[@inathi1329]

In reference to Mirror, Its starting to feel like the the tech industry thinks as people we want to live in some weird tech dystopia where every aspect of our lives is lived through some type of technology or tech device. I see tech companies coming up with folding phones and things like the development of the metaverse and they sell that as some revolutionary innovative thing that people need in their every day life. I dont think most people on the planet care. Most people are worried about how to pay their bills, their health and their relationship dynamics. Like ordinary stuff you know...

[@Andy-ne5qi]

Agree. Most people don't want to live in a virtual reality, we just want the real reality to not suck or keep getting ruined by the economy, climate change, social issues etc

[@ZoeAlleyne]

The idea of being in control is so wild to me. I can't even control my body below the waist half the time and my brain is riddled with adhd and anxiety.

[@asuka_the_void_witch]

fucking mood

[@hannahvicino9479]

I will say, the wellness culture wasn't always like this! I've been a "morning routine girl" for years and all that meant to me was waking up early, journaling and reading, doing my pilates and then starting the day. Now this whole "it girl/hot girl" aesthetic is aimed at making us all the exact same. Using all the same products and expensive green juice powders. Its all about buying stuff and not at all about taking care of your mind/body/soul :(

[@trucevideos]

wait, so when glossier was just making "no makeup" makeup people were saying it was getting boring.. but then when they released bolder makeup people also were angry/not interested? i don't even like glossier but make it make sense

[@tansieten875]

Mirror is literally the most ridiculous concept and I new it from the moment I saw it. It's basically home work outs that you can find for free on you tube. In front of a mirror. How brilliant

[@michaelaklembara8054]

I am always THRILLED when you upload

[@13gudadod]

You were the first person to comment just in casr that matters to you

[@itsbasicboi]

from my perspective wellness culture seems like fatphobia repackaged and repurposed to fit a “healthy” narrative. it transcends further than just products and your point at the beginning of the video where wellness is a lifestyle really stuck with me. jordan’s videos are always a treat, tysm :) !!

[@jordanatheresa]

i completely agree! and thank you ❤️❤️❤️

[@elainelouve]

Yes! Thank you for saying this.

[@therobotdevil2284]

I'd be worried about the longevity of a product like Mirror. Like am I putting thousands of dollars into an electronic device that's going to get slow, outdated, and laggy in 5-10 years? Maybe the fact that it's essentially an enormous smartphone is why I'm sensing some major planned absolescence.

[@jayo7812]

But isn't that the same as the smart phones we use? Especially since alot of people use iphones that are 1000usd or more and will often be swapped out every 1-2 years. You'll even find a homeless person with an iphone. It could be that because there's already groundwork/foundation for this kind of model, this is the future (maybe not Mirror, but other similar companies may pop up).

[@dawert2667]

@@jayo7812 people already hate how they need to replace iphones so often. I’ve actually known a few people to switch back to flip phones. No one wants to replace a piece of furniture every year

[@Kc-wn1is]

I know this wouldn’t be your usual content but I would love to see an analysis on stock options for female marketed companies… like the fact that Ulta, Sephora, Starbucks, etc, along with other cosmetic and wellness companies targeted towards women consistently perform well and above each quarter, and like how that ties into the late stage capitalism influencer era or whatever. I think you explained the equity stuff so well!

[@kate.cousteils]

There is a new book related to that called Mother of Invention, but full disclaimer: I haven't read it yet.

[@isabel-ju1tf]

I actually live about 25 minutes from the cancelled peloton factory in oh,, it is really sad to see how excited the community was for a company like peloton to bring job opportunities for a lot of people (some of them quit other jobs to sign on with the factory) only for it to be cancelled because the company did not plan for sales to go down post pandemic :/

[@amayagustave5161]

Damn :(

[@Bella-qu5pf]

Well they really shot the price up during the pandemic with falsities of money off that turned out to only be applicable if you paid for a bunch of other crap. I could get a machine with similar capabilities for $600-$1000 less with a better track record. Regular people just don't have that kind of money upfront that could go towards other things. I was really wanting one myself.

[@hmredacted2123]

not this video coming out AFTER i turned in my 15 page research paper on glossier 😭

[@carlottaschmidt2411]

Could you make a video essay about journaling and planning creators who appear to have everything together! Because personally, I hate the idea of over organising everything and every time I journal it makes me feel awful seeing that I have not achieved my “goal“

[@purplew93]

I used to be very into Glossier until I realized I can get that same look from drugstore brands that cost a fraction of the price... a "natural" makeup look can be achieved with any neutral eyeshadows, concealer, mascara, and blush. I actually think a lot of drug store brands are nicer quality too (ELF eyeshadows outperform Glossier's eyeshadows, in my opinion).

[@marylovesshires1002]

I'm actually glad the "wellness" trend is dying, it was very focused on aesthetics and superficial aspects, which only made people more insecure and anxious

[@caitystrong4599]

Glossier wasn’t just exclusionary because of the pricing. It was exclusive to those who already had clear and beautiful skin. In my early twenties, when glossier was starting ramp up, I had acne from my forehead to my chin. I had a strict skincare routine, medication, birth control, everything and I still had acne. I felt ashamed in wanting to partake in the “clean skin” or “model off duty” look but my skin wouldn’t allow it. And don’t get me started on the “natural skincare” that was pushed onto me as an acne sufferer. It was a very sad time for me. Now I’m 30, have discovered Retin-A, have clear skin, and no interest in Glossier.

[@adultcool2395]

Can we also talk about how many companies are using "wellness resources" as cop-outs for real compensation and proper treatment of their employees?? They'll overwork and underpay their workers, then add a free Headspace subscription to their benefits catalogue like that addresses ANY of the problems they're causing. It's like hitting someone over the head with a bat and offering them some free peppermint essential oil for the pain.

[@zhonguocha]

Looooool the general contractor I work under has had 4 people commit suicide in the last year so now they tell us there’s a game room with a foozball table we can use. Like, I’m on a construction site building a skyscraper? Do y’all think maybe those guys killed themselves after waking up at 4am leaving their families and commuting an hour to get yelled at all day for years on end…?

[@dontme8174]

I got fired from a wellness centre for looking to stressed at work and taking two sick days

[@erint5373]

"Wellness" is to Health what cults are to Faith; tapping into human psychology to make people FEEL as though something is missing and MUST be obtained. Its a very surface level of understanding health aka style over substance. Its unfortunate, because it has the potential to be so much more.I'm not really sure if thats a reflection of our society, or just capitalism 😕

[@harlottebronte]

A+ analogy!!

[@solarmoth4628]

Menstrual Cups are just so neat and convenient, more people should hear about them. 100% my go to if I’m traveling or need to be out for a long amount of time.

[@moonmoon11111]

i think many westerners discovered kbeauty as well, which have been doing this natural look forever

[@leandergloryheart7089]

Thanks for the great video! The end hit really hard. I was SUPER into wellness, used it in combination with DBT to treat my chronic mental illness (+ help with the side effects of mirtazapine) and it did work for a while - I got into that perfectionist mentality. I was working out 4 times a week, eating perfectly, doing mindfulness etc. It DID help, but it was also a band-aid rather than a cure and I'd really get down on myself if I missed a single session. Theeen I got COVID during the first wave of the pandemic and I didn't know I had it and worked out through it (in lockdown, at home) even though I felt shitty which gave me long COVID. Now the only thing I can do is rest and take medication. Doing the wellness stuff drains so many spoons, I can't always eat the healthy food, working out can actually damage my body and I have to have work/life balance because of fatigue. I can do a bit of yoga, but even that gives me muscle aches. So yeah, did wellness and became a wellness bro, then got hit with the reality stick SUPER hard.

[@b.c.9358]

The "wellness industry" contributed to me accepting my disordered eating as a good thing.

[@PS-bn6st]

THIS

[@zharak843]

it's not lost on me that they emphasise weight loss and beauty as a factor that determines wellness. thinness and beauty are always way women are pressured

[@JO-me3ko]

That mirror price actually makes sense for everything you said it could do, the newest iphone is basically that lmao

[@roxyamused]

I just wish within "wellness", mindfulness wasn't so stunted from what it truly is. Being mindful is about conduct and interbeing. Understanding how action (karma) effects others or could possibly effect others spreading throughout time and space. Mahayana and Theravada Buddhism are really about this conduct. Within Mahayana, it's for the benefit of all beings so they may reach enlightenment. Awareness of thoughts, resting in that awareness is very powerful. This depth seems lost to flowery language that doesn't mean anything and is somehow about individualism, when it's originally about being a good person among others who you should treat well, so they may be inspired to also walk the path (to enlightenment) or just good times. It's not like I'm saying don't practice mindfulness, on the contrary, just understand what is it's spiritual meaning. There's depth. Knowing how impactful even the smallest action ripples, so living with with an immeasurable amount of loving-kindness, compassion, being happy for other's achievements, and equanimity can bring the causes for other's happiness and therefore your own. Mindfulness is powerful, but it's often been presented as another excuse for capitalist consumerism and individualism. True holism is the benefit of others.

[@darkydoom]

Of course the mirror would cost that much, it's essentially a large screen TV. Even normal stand alone mirrors are really expensive. Actually I'd be more concerned that there's a camera in there that anyone could hack at any time and survey your house or your bedroom if you keep it in there. Always cover your cameras when not in use

[@annamaria9073]

It does come with a lens cap, according to the listing shown in the video

[@LadyJaggerX3]

That's the main reason I was grossed our by it.

[@princessbuttonz]

Fantastic video, Jordan! I'm a Social Worker and I was nodding vigorously along with what you were saying about the hyperfocus on individualism in the wellness industry and how it completely ignores the biopsychosocial aspects at play (mental health, physical health, external social circumstances) in a person's life. Aspirational wellness has been commodified and is now being sold to the masses at a pricepoint many cannot afford, which in turn is often internalized as a personal failing rather than a financial issue. I appreciate that you are shedding light on this important topic!

[@Rawwrrrrrrrrrrrr]

The wellness industry looks really aesthetic, but i AM TIRED of seeing the 600th women in form fitting yoga booty pants and a cop top and everything apple products, TIRED I SAY, TIRED, I’m all for healthy food, but this whole industry screams, that girl, and it’s not my vibe, it’s over done, boring, toxic and just not it 52nd comment 306th like

[@nekoshima1161]

LOL yes every girl looks the same in those "yoga booty pants" and crop tops. And everything Apple! So accurate 🤣🤣 why does wellness always have to look exactly the same?? 🤦‍♀️

[@joannaszulc1496]

Saaaaame

[@asuka_the_void_witch]

could it be jealousy tho? i know for me i'm just jealous....... like really really bitter and jealous

[@Rawwrrrrrrrrrrrr]

@@asuka_the_void_witch ooooh ik what jealousy feels like and I absolutely hate it, don’t compare your self to them, you’ll find your place, and if you really want to wear yoga booty pants and cop top, for the right reasons, go for it, just don’t do it for sake of fitting in.

[@asuka_the_void_witch]

@@Rawwrrrrrrrrrrrr thxx

[@LadyPrincessDiana]

Sis, I know you're young but... DVDs weren't a thing in the 80s... it was video tapes. DVDs were what we had in the 00s...

[@justjudy2909]

Me: has autism and adhd (and struggles with it) Society: just think happy thoughts, do yoga and drink water and you’ll be fine!🧘‍♀️🌸🌱🌝☀️💧

[@lauraschlieselhuber8487]

Even if those worked, I would like to point out how fucking hard it can be to integrate those into your routine when you're a neurodivergent person (or even a nt person tbh) when you also have to balance work, basic needs, social life, hobbies, special interest, etc. Most people buying into this lifestyle are usually pretty rich and have a very flexible time table that allows them to do all of this.

[@sapphicwitchx]

@@lauraschlieselhuber8487 THIS

[@fleetwoodmacncheese4159]

From what I've experienced from perfectionists around me, they not only beat themselves up because they can never attain real perfection, they beat everyone else up for never being perfect. It sometimes feels like abuse. The wellness industry reminds me of narcissistic perfectionist abusers.

[@lauranalyzing7679]

I feel like the mirror thing just completely forgot that most people don't actually like seeing themselves sweating and panting and looking super tired lmao

[@DownWithEarthStudios]

So Wework if I understand....is a library that you have to pay for? Or a cafe that costs 400 times more than a cup of coffee?

[@mophead_xu]

lol a lot of "co-working spaces" are unfortunately basically just that. credit where it's due, _some_ that really kept their target demographic in mind (i.e. people who need space to work) do show up with what makes them different than just an overpriced cafés, like designing their floorplan for adequate privacy with different section for meetings, optimised internet connection, etc etc. but a lot more esp nowadays are just trying to follow the trend with barely any effort to distinguish themselves as a co-working space from just ... an expensive café.

[@emmabruh]

I personally think that yoga and some Selfcare can definitely do you some good and make you feel better…but it will not magically heal you. I’ve been suffering from chronic migrane since I was 16 and the amount of people that have told me to just do some yoga and what not is actually insane, like no it doesn’t just go away forever cuz I did some yoga

[@alexandramaclachlan7597]

Yoga isn't a magic bullet. Just because you brushed your teeth a couple times but still need to visit the dentist doesn't mean toothpaste doesn't work. As someone with chronic illness & disability, movement isn't an instant magic bullet... it requires consistency, which is easier when you try out and find an exercise you enjoy enough to do regularly.

[@dreamingofthemoon]

Me too!! So many people tell me to meditate and drink more water🙄

[@girlie7502]

I haven’t watched the whole video yet but if the wellness industry is shrinking, what’s coming in? I know there’s always something new that businesses and brands will try to capitalize on…

[@summer-xt1gg]

@@n48_art those are wellness micro-trends not something that’ll replace it

[@darkydoom]

The get F'ed industry - I'm broke *dab*

[@megbri4810]

The indie sleeze!!

[@megaman3029]

a complete rejection of wellness. start investing in cigarettes, whiskey and microwave dinners. we’re going back to the 70s baby.

[@juliac6256]

@@megaman3029 as someone in the hardcore scene, i welcome this. (i already live like this)

[@thepeculiarcat]

My boyfriend has a Mirror. I've never seen it on - he supposedly uses it after I leave for work and evidently likes it. 🤷🏻‍♀️ But it is a good vertical mirror. I'm more of the "get gains at the gym" type.

[@simoneglasgow5187]

I wish less people posted about their aesthetic ~self care~ routine or whatever because even if it's meant to be encouraging, our brains can't help but compare ourselves to ppl we follow online. often I just feel shittier when I see wellness content because I don't do any of that stuff, my house isn't that clean, I don't like those foods, basically just things related to being adhd and the fact that wellness for me is treating my adhd, which is a healthcare issue sooo not going to be solved by yoga and journaling lol

[@cherrys5917]

At the end of the day, it's your responsibility who you follow online though. I agree with your point but I think that if you're comparing yourself to people maybe it's time to take a break from social media or stop following those influencers. Just like how our triggers are our responsibility, you can't expect people to change what they're posting, that's their decision.

[@simoneglasgow5187]

@@cherrys5917 I don't look at social media lol

[@cherrys5917]

@@simoneglasgow5187 why are uou comparing yourself then lol

[@simoneglasgow5187]

@@cherrys5917 i avoid social media for all of the reasons I said. but im gen z so I have used social media heavily in the past. sorry if that wasn't clear

[@cherrys5917]

@@missdiction4455 should she stop dying her hair to make you feel better? No, that's a very personal circumstance. Of course it happens, it happens in real life aswell, the only thing I'm saying is that it's our responsibility to have ways to prevent that and cope with comparing ourselves, not the responsibility of the people we're comparing ourselves to. That could be in ways other than unsubscribing, that was just an example I gave :)

[@pinkskyfall]

I totally went through a realization about the self help and wellness community years ago like this. I was fresh out of college looking for answers about what to do with my life, how to find my "purpose", a satisfying career and work/life balance, etc. and I would religiously read mindbodygreen every morning, every article. And after a few months or so I hadn't found my purpose, my situation wasn't improving etc. and I found that most of the authors writing for mbg were either independently wealthy or wealthy from a long and successful corporate 6 figure career. but they talked about how they weren't emotionally fulfilled with their lives so they quit their jobs and became a yoga instructor and started writing about wellness (but not needed to rely on any sort of income because they had made so much up to this point of their lives they could live comfortably as a yoga instructor or writing for some online magazine/be retired) that's not where I was in life, I was in debt, jobless, living with my parents, in rural america, like yoga and acai berry smoothies are not going to improve my situation. So I gave up on them and moved onto self help books and trying to improve my mental health, but again, after 5 or so self help books things weren't looking that much better, other than maybe getting a full time job that paid me so little I was on food stamps. I completely agree that these industries, like the beauty industry, don't really want you to be happy or like yourself or whatever. They want you to buy their product. And capitalizing on peoples emotions to sell their products and services is very effective. thankfully I only wasted my time on them and not money

[@laurasnow7822]

It’s brings me great joy whenever a startup selling exclusivity as a lifestyle goes out of business.

[@emileek4107]

Oh I can’t wait! You always have such interesting insights on everything you cover, 💖

[@stephanieblakley3549]

I would like to think “And Just Like That” showing Mr. Big on a Pelaton also contributed to their downfall

[@gothamcat]

😂 I was literally thinking the same thing! “Welp,this guy died of a heart attack after using one of those so…maybe they’re dangerous”

[@skyhiis]

glossier reminds me a lot of korean or east asian makeup in general so it never seemed "new" or "exclusive" to me ig. it's cute but you have a lot more choice for a lower price elsewhere. plus it had been done before, just not for the western market.

[@jstan626]

i agree, and i definitely think the expansion of east asian beauty in the west has contributed to glossier's fall

[@khristelle6383]

Woah!!! I’ve been binging your old videos this morning and then this popped up!!! So excited 😆😆😆

[@gabriellealessandra8181]

I used to try following the 'that girl' type of routine as a teen before realising that it didn't feel as good as looked. I was approaching wellness from a place of aesthetics & 'If I follow this exact routine that someone prettier & fitter than me says worked for them, then I'll be happy', and not based on my actual needs. Also, now I find it difficult to hear some 'wellness gurus' opinions because I deal with chronic fatigue and pain and I know it won't help me as much as they think it will lol

[@cozycasasmr4510]

I feel like you need to do a part 2! I'm obsessed with this topic

[@WeiYinChan]

I’m so glad you are sponsored by Intimina When I was 18 and looking to switch towards cups, I did a bunch of research and ended up choosing Intimina. It didn’t market as hard as other companies like divacup so I didn’t see a lot of people talking about it but it’s really good!! I wanted to change mostly for environmental reasons and also because period was miserable for me as I used pads are I can’t stand the nappy feel. I feel like a lot of the women just put up with being uncomfortable during period when there are better alternatives out there but it’s a hurdle to try new things. Switching to cup solved all of my period problems other than cramps. My bedsheet and clothes never need cleaning because of leaks, and after the cramp ends, it’s almost like I don’t have my period. So what’s originally 5 days of misery is shorten to 2 days. And I’ve had to swore pads once because I was out and my period came unexpectedly. And OMG the wet crotch nappy feel was so uncomfortable I can’t believe teenage me didn’t throw a fit every time I got my period.

[@alexandria3583]

i ordered the rose, cherry, and birthday balms a long time ago and i use them sometimes but they're so overpriced, i shouldn't have gotten them lol. i gotta be honest though, i love the glossier "you" perfume. i don't have it but i used up the tester i got bc it smelled so nice. i like perfumes that change based on who's wearing them, its cool

[@clairebear-96]

Yes i had the sample of the perfume too and it was so lovely! I also have a few of their blushes in different colors, favorite blush ever tbh and they last a really long time, I probably won’t buy any more once these run out tho lmao I’ll find a different brand

[@merrymermaid]

i’ve had the full you perfume, it smells amazing and i even got compliments on it, which never happens to me. it’s actually surprisingly affordable, for a perfume

[@twiggledowntown3564]

They look so lovely! They probably smell even better!😀

[@spOOkytimes]

I also bought some balms from them. its overpriced Vaseline that smells really good with 'meh' tints. Also it find it gross there is no applicator tip on them. I'm not putting my fingers on a tube of product and then on my lips unless I just washed my hands.

[@laurab1673]

was Just wondering what to listen to in the shower, so grateful you uploaded just in time !

[@spicychashu]

can i just say your hair looks lovely today jordan also thank you for the video as always

[@shiversivegotem]

I went to the flagship Glossier store in NYC. The space was gorgeous, everyone looked like a model and you lined up like it was the club. I obvi felt very cool and glamorous. Walking out I looked in the giant mirror and realized I had been walking around with my period all over my jeans :~)

[@az457]

Reminds me of MAC, I applied and in the process they not only wanted me to re-itterate the whole history of MAC but just how lucky I was for being selected for the next step in the interview process. The whole time they asked me questions it seemed as if they took every opportunity to boast about how ‘exclusive’, or how ‘cool’ they are. Down the road after not accepting the job, i’m glad after hearing from many people that they have bad experiences shopping at MAC stores, because this air of ‘exclusivity’ they push. I think it shows that when a company pushes an image so hard it ends up pushing people away, much like GLOSSIER.

[@ashleighgraham9060]

I 100% agree with everything you’ve said! This industry has sadly deceived my parents (and myself for a long time) their ant-vaxx beliefs have completely stemmed from an individualist Idea of being completely responsible for ones own health. This belief system delayed my family members getting medication for ADHD and Parkinson’s disease. Both neurological and both genetic, not our fault because we didn’t eat only organic. Sadly they are still very far down the rabbit hole and do not want their ideas to be challenged.

[@queenwednesdayart]

Before I realized I'm trans, I remember seeing a video of someone showing how to masculinize your face using Glossier products. I understand why more natural products might be used in this way. However, as a brown person, both the Glossier community and the trans community have issues with centering fairer skinned individuals, and thus make people like me feel othered.

[@anacgarcia6098]

Hey Jordan, it would be so cool to talk about the oversexualization of fitness, sports and even yoga in media. Love your content so much!!

[@virginiaWT4237]

THIS! Hate the gym cuz it just a feels like a weird night club vibe lol …everyone just half naked flexing in the mirror for snap or having their ass way to far out then it needs to be…like thought we were all supposed to look sweaty and gross lol??

[@anna-ig8zz]

girl u just made my day with this i missed u

[@hazeyhay4864]

Ugh love the jazzy intro, good to seeee you!

[@elysianviex]

for some reason i can't just sit still and watch a youtube video ,, like i always feel like i HAVE to be doing something while watching/listening but when u post i can sit through the entire video w/ no problem 😭 tysm for being a source of entertaining and interesting content !!

[@augustlunaonline]

Glossier is really interesting because of the way the brand that really had a chokehold on the beauty industry, especially beauty youtube, because of the natural makeup look. They do have a few standout makeup products as well as their perfume, however, its funny that glossier is known for their makeup when their website says things like “skin first” but no one ever raves about their skincare products!

[@anarchyneverdies3567]

Aww I didn't notice the candles spooning,I had to go look at it again 😂😂 that's too cute

[@gascis1]

I appreciate how you went out of your comfort zone to bring us this video. I recommend doing more videos in this format in the future. You’re kinda good at it🙂

[@twirlygirl100]

I’ve heard that one of the biggest contributors to why Glossier’s makeup line never evolved is because the company was so grossly overvalued by VC’s, they had to pivot to becoming a tech company. Behind the scenes Glossier started building an e-commerce software (I think) because Emily Weiss realized they would soon hit a ceiling with makeup products that would leave her owing a ton of money to her investors!

[@annamaria9073]

That would make sense if 80 people really were a. 1/3 of their workers and b. mostly tech people because you do not need that many tech jobs in a make up company that does their own online store but nothing else.

[@kycoconuts4704]

🥥The "Wellness Industry" has been haunting me for years 🙄 I can't escape it!😤🥥

[@Merelvanpoucke]

I was just studying for my 'hospitality & welness' exam tomorrow, but this seems like a good way to relax and is course related too hahahaha

[@laurajanakatja123]

Good luck

[@definitelynotalizard]

That sounds like such a cool course, all the best for the exam!

[@braules]

OMG I WAS JUST WATCHING ONE OF YOUR VIDEOS WONDERING WHEN WOULD YOU UPLOAD I LOVE YOU

[@MeganMoon777]

JORDAN you look sooo good girl! I hope your doing well. Your videos bring me so much happiness. Take care xoxo 💕

[@user-ot7ue2yb2e]

have you seen the documentary “white hot” about abercrombie and fitch on netflix? not sure if abercrombie was huge in the UK (from what i know from being a one direction stan, jack wills’ presence in UK teen culture was similar to A&F af fhe time), but i think it would be up your alley and could make some good content for you!

[@Anarchangel349]

As someone who was deep into the cult of Glossier from 2015-2019 and from a USAmerican perspective, I think Glossier also fell off because a lot of what they were selling was repackaged k-beauty and as actual k-beauty brands became more popular in the US at various price points, Glossier just felt less specialized and unique. The “That Girl” trend of 2021 would have been the optimal time for a Glossier revival but they haven’t done anything to make themselves standout. I will say their stores are beautifully decorated though.

[@oooliviaroseee]

As someone who is working towards being an educator in the wellness space, this was SO well done and much needed for me to hear. Thank you for the time you put into this! Subscribed :)

[@rainbowratliff1999]

i always felt like glossier jacked their vibe from Bare Minerals, who I grew up with and am kinda biased toward because they (at least, way back when) didn’t try to make it seem like some life changing path to health and “wellness” if you used their foundation. They were pretty much just the “natural girls” brand. Minimal packaging, reusable containers and bags with products, it was pricey so the “experience” factor came into play for sure. Idk tho glossier always just seemed so much more gimmicky

[@rainbowratliff1999]

now scrolling and seeing other people talking about Bare Minerals. I feel validated

[@emilyb3875]

Lol I still use bare minerals foundation. I have oily skin so the powder works for me and it’s a lot faster/easier to apply than a liquid for the amount of coverage it gives.