Despite being 90 years old, Kotler has evolved and kept up with trends, technology and new thinking in economics and business and it is incredible he is so up-to-date with the Digital Economy and the latest sales and marketing strategies, models, processes, tools in social media marketing and the shift from product-focused to customer centric paradigm.
@1982sushil2 жыл бұрын
It was an absolute pleasure and honour to listen Prof. Philip Kotler about modern marketing and professional marketing