Shark Tank US | Can Make-up Brand Luna Magic Tempt The Sharks?

Shaira and Mabel Frias are pitching their makeup brand Luna Magic to the Sharks and are seeking $200k for a 10% stake.
From Season 12 Episode 11
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About Shark Tank: The Sharks - tough, self-made, multi-millionaire and billionaire tycoons - continue their search to invest in the best businesses and products that America has to offer. The Sharks will once again give people from all walks of life the chance to chase the American dream and potentially secure business deals that could make them millionaires.
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Shark Tank US | Can Make-up Brand Luna Magic Tempt The Sharks?
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[@Swa1nTrain]

Barbara: "Your business is a mess, I ran your numbers 9 times, so heres a deal" im dead 🤣🤣🤣💀💀💀💀💀💀

[@yomommaissofat1745]

Bruhhhh!!! 💀💀💀💀💀

[@justtwizzey2429]

🤣🤣🤣🤣🤣🤣

[@thewallestudios7625]

Cause she knows she can make money off them

[@ProwRocket]

Lol she said that so she can offer them a crappy deal that’s in her favor aka more equity. Actually a smart move on her part.

[@ATLgamingZ6]

@@thewallestudios7625 exactly its business

[@Jacob-du5if]

barbara: I'm confused, here's an offer

[@Thei_da_bruh]

🤣

[@samsonhendrixiii3933]

🤣😅😂

[@itsmebarbara4085]

Honestly I’m relieved that they accepted her offer cause they were really going to collapse on their own.

[@BeatVids]

Ok Barbara!

[@yosifbaiee6902]

And you are out

[@naraendrareddy273]

They couldve started afresh even if they did collapse

[@roqmanknowsbest2179]

They should have got a bank loan at 8% and not gave any of the company up. They just gave away a third for a line of credit. Worst deal ever

[@nicolarobatto7469]

@@roqmanknowsbest2179 i do not think a bank would fund that, even with the wallmart deal on the table. There is so much logistics needed to make the deal happen, it s just too big of a risk for a ban to take. That is why vc is needed. I think they will benefit organizationally from having barbara as a partner, too many companies go out of buisiness because they boom and they bust and burst in flames. I looked it up ands it seems they are doing well and growing steadily, glad to hear that

[@wertytrewqa]

i might just be high but this is amazing television. Peoples entire lives are on the line in these pitches.

[@markelminions850]

😂😂😂

[@johnisaacdavey]

Dude you’re hih

[@johnisaacdavey]

But for real, huge education in negotiation

[@kenfuscious]

Yes you’re high. It’s just a crap TV show. Most of these deals never happen . You think these people are really going to invest hundreds of thousands of dollars on a first meeting for 10 minutes.

[@JoexWalsh]

@@kenfuscious Most pitches are well over an hour long. Hard to fit an hour and a half pitch in a one hour time slot. Not to mention it doesn't make for great TV

[@bodhi8260]

The deal with Barbara actually went through (often they don't) and now Luna magic is physically in Wal Mart! Good for them!

[@veledwin1]

Barbara actually has a 60% closure rate! That's pretty good especially compared to the other sharks. But if you meant that the deals often don't go through in general then yeah that's true. More often than not though it's the entrepreneurs that end up backing out of the deals because they don't think the conditions are favorable to their company even though they took the deal on TV. I'm glad Luna Magic wasn't one of them tho

[@charenny7797]

@@veledwin1I think the entrepreneurs often back out is because when they’re pitching, they’re being pressured to make a decision quickly on the spot just like how Kevin pressed these two women in this video. They may not be about to think clearly when they’re being pressured with little time like that, but yeah I agree with you😅

[@sweet2sunshine]

@@charenny7797actually I think it’s more often the sharks who back out. They get a look at the financials and go nahhhh I’m not investing in this. The entrepreneurs always give a positive depiction of their business and sometimes even mislead or omit something with the numbers.

[@burmyo1701]

Barb: your business is a mess and confusing , so here’s my offer .

[@Perfectlyradiant_]

😂😂

[@ElChicharito14ManU]

She goes out when presentations and businesses are amazing, but gives offers when it's a mess and confusing lol

[@jcdabs4820]

@@ElChicharito14ManU Maybe because she has confidence that her team can fix it and make money out of it.

[@jagotiberan2181]

@@jcdabs4820 exactly. When I heard they had 4.8 star reviews and were getting Walmart end caps, that definitely had me thinking there’s something there

[@alifim_]

Barbara: You offered me a deal, and I accepted it. For those reasons, I'm out

[@two_tone_xlophone2630]

calls border control.

[@jazminmendoza7073]

These comments 😂😂😂😂

[@plathall]

BYE 😭😭😭😂

[@Alexandrino29]

😂😂😂😂😂😂😂😂

[@johnnygarcia33133]

🤣🤣🤣

[@biancan482]

These comments about Barb are making me howl 😂😂

[@Arto343434]

You’re the problem then

[@lilynmike26]

Killing me 😭

[@reneehoward8936]

Their charisma is overwhelming I'm not even a makeup person but I'm ready to buy their product. I love their attitude and I wish them the best in their business ventures.

[@teresakoza9555]

Yes, very good public speakers. I could listen to the sister on the right talk all day.

[@ir0n392]

@@neinname8500 tig bitties lol

[@mercuryfever392]

Barbara is right. The biggest problem is they saw stars thinking about Walmart and they don't know what they are headed into.

[@bodhi8260]

Exactly. They desperately need Barbara, but not sure if they knew that.

[@suryaiyer6278]

Barb: “I’m am going to make you an offer Barbs demons (8:50) : wait, do you really want to do that?

[@ayman310]

underrated comment😂😂😂

[@suryaiyer6278]

@@ayman310 it ain’t a lot but it’s honest work 😈

[@mistercat5300]

hahahaha

[@ToFunForThis]

😂😂😂😂😂😂

[@zoogie980]

People like to meme on Barbara but she would probably be the best shark to work with. She only invests in companies that she has a strong connection with and she always takes at least 20 or 25%. This means that your company will get a lot of extra attention from her or her team. So many times ill see a shark invest in something so dumb or risky and I know that they really dont care if they fail or not. Just rolling the dice. Barbara at least goes with people she likes or believes in and she makes deals that she is confident in.

[@mistercat5300]

True she doesnt have much in her portfolio but she only chose something she likes so that is great

[@lemonish57]

And her businesses are some of the most successful ones of shark tank history

[@sleepyoso7573]

And for that reason she’s out

[@TheAshley9697]

Which proves, quality over quantity:)

[@oldsoul_anth243]

@@TheAshley9697 She's the third to have the most deals so it's both quantity and quality.

[@OFarrillColon]

These two Latinas are true hustlers! Happy for you guys for all the work, savings, and everything you have put into your business. Wish you the best with your Luna Magic product.

[@davicool9958]

Hustler is improper nomenclature to address these two business women... What about Hard Workers?

[@nicklebaby]

Afro Latinas

[@lizzieroads9295]

@@davicool9958 one of the sharks called them hustlers too lmfao

[@helens3677]

@@davicool9958 oh hush up 🤫

[@dreac6241]

@@nicklebaby u can call Dominicans Latinas, stop the nonsense!

[@joseantoniofloresjr1464]

Alex trying to act cool speaking Spanish 😂

[@zakenannie]

Lmaooo

[@slushyislush5077]

Once they started speaking Spanish together I woulda been out.

[@Hypno_BPM]

he tryna smash

[@tonytoetap9906]

And it worked

[@TheBaBaTV]

@Carlos you forgot Arabic !

[@aac202173]

I just love mark he’s always in the corner of the contestants and congratulates them on every deal they do

[@jaiay1877]

Those brushes are the best brushes I’ve ever tried. They are so soft, pick up pigment well, and they basically blend the eye shadow for me. These brushes are better than sigma, it cosmetics, morphe, eco tools. I def wanna check more of there stuff not just from my boxy charm

[@ItsKristiannn]

I got their makeup brushes in my Boxy Charm I still use them to this date

[@DctorSkillz1]

Neat. 👍

[@markeshasmith2786]

They need to hire some young professionals on the influencer side to blow this thing up

[@dellsantiago8108]

Correct

[@emyf9197]

And become another morphe?

[@kdeleon401]

This aired January 2021.....partnership with Barbara worth $1.9 million.....experience and connections helped them explode!

[@dpolanco96]

Young Latina influencers who love the culture would blow this outta this world

[@Silverado_EV_ChEVy_Avalanche]

Aren’t they the influencers?

[@ddruxman3579]

Look at those sister genes! All these simultaneous and identical gesturing, facial expressions, chuckles! I don't think they even realize it! They are talented & smart, but also very entertaining!

[@garythree]

Wow..Barbara actually made a deal! Good on her.

[@SALAZARLIFER_]

the only one that made an offer that's why 😂😂😂

[@mistercat5300]

@@SALAZARLIFER_ But most of the time the Sharks domt make offers and Lori or Mark are the ones who only gives offers.

[@EGarrett01]

She made a loan. For a huge chunk of the company.

[@ivana1016]

@@mistercat5300 Barbara doesn't always do offers. She's picky. But when she does, they're 20% stake or over.

[@EarlyBirdCraft]

I’m in love for these sisters. They’d do anything for each other. I wish I had a sister like them 🥲

[@timken2762]

Me too, my sister is shit

[@lonewolfking4274]

Well I'm so lucky my sister paid for my college tuition fees

[@timken2762]

My sister is selfish and don't care about others

[@jonah.donohue]

@@lonewolfking4274 That's more than luck

[@ITSLD69]

I've never seen Barbara make a deal, I'm actually quite in awe that she actually made an offer 😵‍💫

[@debbieschultz9768]

She’s made many deals before

[@hadleyreynolds8870]

And for that reason, she's out.

[@cowinbaby902]

I’m a logistics coordinator for a Berry company and let me tell ya what. Kevin is 1000% correct. Walmart logistics is so heavily demanding. They expect perfection and will charge you any fee possible for not hitting it in addition to their demand for the amount of deliveries you have to make.

[@topnineshow]

Never ask if you can counter. Just counter!

[@briand.5321]

And this is why many ppl don’t like A-Rod. “How you saved so much money?” Dude don’t worry we from the heights 😂

[@harishdavinci8290]

It’s a normal question from an investor

[@JorgeRojas-ut3wj]

Legit question. It provides a background of their hustle and stability with money.

[@rahbarkarim671]

I feel like Barbara went through all trolls about her. And decided: this time I’ll invest against all my excuses just so they stop.

[@user-ft6bq9wd6r]

Lmao I love Barbara 🤣 you can tell she does business intuitively

[@Rainydaysq8]

man I cant imagine enjoying this show without Kevin hes just amazing

[@ziamarie]

I got nervous they were gonna blow it after Barbara offered a deal but thankfully they didnt. Their company definitely woulda imploded if they didnt take the deal. I wish them all the success in the world!

[@defenderofdecency7218]

I like the sisters’ attitude and their sense of humor. Barbara will make a good business partner with them.

[@88icecube88]

“I’m the most organized person I’ve ever met” 🤣

[@magicemperor2420]

I loved the fishing boat vs. whale bit from Mr. Wonderful.

[@anyatwomingo]

barbara: everyone else is out so i'm in.

[@palshah3509]

Opening pitch was so smooth

[@michaelcastillo3231]

As a Dominican man, I approve. Dominican women are fierce.

[@kalico1642]

i love how lori is just playing with it while they talk

[@milanott7628]

Barbara: „Deal! And for that reason, I‘m out.“

[@mjnathan3730]

Barbara: I am Barbara. And for those reasons I am out

[@Pleaseopenyoureyes]

🤣🤣🤣🤣🤣🤣

[@titoyama5760]

Walmart it is a pain to deal with them, I used to do business with Walmart and I only had 22 stores and they were making my life a living hell

[@pineapple365]

Really why tell me more?

[@KennethDavis]

These ladies are amazing! Great energy and great branding 🌞🎶🙌

[@duganfamilytricks8177]

Barbara: "I enjoy watching Sabado Gigante; for that reason, I'm out"

[@classy2913]

11:17 they laughed at the same time 🤣its so hilarious and i love their energy

[@kathyrodriguez5760]

It’s funny how Alex said Jen 😂😂

[@imran_rasoli]

If people tell the sharks how much they need the money, sharks will use that to take more equity of the company, because they know there is a hiiigh high chance they'll take the deal. That's how businesses works, just do what is best for you.

[@scarygary5678]

There was no way to hide it. They really did need the money. Bad. And they got it.

[@tomerbauer]

The sharks perform due diligence before actually investing what they comitted to. Unlike poker, here the bluffs will be exposed pre-money, or the entrepreneurs will continue bluffing, which would make it a fraud.

[@eo46]

I remembered where there's a millionaire who got a deal and rejected because he said that he just needed the exposure or something lol

[@plays4days941]

Barbara - “Im out and for that reason I’m in.”

[@ScaryKidnapper]

I love their website, it’s beautifully designed and easy to use💓

[@miguelkalombo5512]

I love how mark says " good for you" and he actually means it.

[@taylorhowell6785]

I’m shocked they got an offer tbh

[@PipersWorld]

Barbara: Your business is one heck of a mess, so here's a deal. Also Barbara: I'm a human, so I'm out

[@Marandanorton93]

I have these brushes and got them in my subscription package and honestly some of my favorite brushes!

[@acesofglory]

"Your business is a mess, you are all-in, I just got a headache running the numbers in my head, and I'm in a really bad mood, and for those reasons, I'm in".

[@safiyya9173]

I am sooo happy for these two women!

[@NovemberX]

7:36 The cut to Barbara staring LOL

[@bluntdude]

YO! These ladies have so much energy! they got me pepped up to finish my work faster~ really good~

[@chiomaokenwa2689]

They’re so beautiful inside and out!

[@lauralarrabee7870]

The formulas look decent but needs a bit of work. The packaging looks rough. They need an investor to get to the next level. They need influencers like Manny Mua or Lushcious Massacre who have that Latin community influence. Unless the brand is Estée Lauder most people won’t give a brand the time of day unless it’s promoted by an influencer.

[@Christinaifbbpro]

i got a luna magic brush set in a boxycharm one month, cute to see who the owners are now. the brushes are some of my go-tos!

[@jayanthshadakshari]

Barbara : others are out, so I am in

[@Pleaseopenyoureyes]

😆😆

[@jairoherrera4040]

@@Pleaseopenyoureyes Its about time she got a deal

[@Gabagool93]

Why does it look like Barbara is midstroke constantly?

[@DrPepper380]

This the comment I was looking for XD

[@HighSchoolMiracles]

not the comment i was looking for, but the comment i needed.

[@Thei_da_bruh]

🤣

[@tatianar7682]

“Jen and I” lol he should’ve taken the deal

[@Notkeiran]

Barbara: “ I ate a bad taco in the Dominican Republic once because of that I’m out.”

[@juanh6099]

ARod not knowing him and Jennifer where going to break up

[@stefanopatton1809]

Lmao

[@floydbanks1777]

And, now, they have a business to sell.

[@melissaomalia9870]

“Were”

[@iamthechosenone10]

Everyone breaks up with JLO lol

[@hankhardonblkface6941]

Arod is a crkhed

[@HomeMadeKrazy]

We’ve been working since we were fourteen just to be able to start a business. GOOD FOR YOU GUYS 😳

[@kaitlynowen122]

I didn’t even know they were on shark tank!! I loveeee there lashes!! There my fav!!!

[@user-cn1xl1cm1l]

The pink looks like a younger Latina version of NeNe Leakes!!

[@The2Coolest2]

Good thing they accepted. That was a disaster waiting for happen. As Mark said, they're all in.

[@roreea]

I thought that Barbara would be like “Love the product, love y’all, but since it’s rainy, I’m out”

[@sophieroman5154]

Omg! I absolutely love their lashes HAPPY EX are stunning!

[@Thei_da_bruh]

Babara: you've got a deal, but just remember that i'm out

[@nerilozano6926]

I love these two ladies! Vamos pa’ lante’.

[@drinkmorefijid]

The camera shots at A Rod 🤣🤣🤣

[@Katarina23]

These girls are not only gorgeous, they are amazing business women. They unfortunately made a mistake coming to these sharks. Sharks only destroy. I really hope they make it

[@Meow-vi9jb]

they have! 1.9 million as of the comment. :D

[@7LamarOdom]

@@Meow-vi9jb where do people go exactly to find out how much they make

[@Sarakate601]

There are WAAAY too many makeup brands out there today. I mean.. EVERYONE and their mother is trying to creat their own makeup brand lol. Idk why they brought it to shark tank.

[@jairoherrera4040]

Same with the clothing like like women's underwear pitch (reseller)

[@stoleethatsme]

@@bellabean463 For the longest plenty of makeups brands were made specifically just for white woman or only had their skin tone in mind. NOW several companies offer more shades which wasn't always so and some still do not hence the reason people had to create more brands to cater to those of color. As for these ladies it's not as if they created foundations, concealers etc. so I understand your point.

[@manavsridharan3811]

Very clear on numbers!

[@user-qc9mb6dl5c]

When they came in I firstly thought that they were selling pizza's, 😆lol

[@RozaOfSantos]

I identified with the metaphor of the boat fishing for a whale. (I'm still at that stage). Fortunately, there is always someone with more experience with a bigger boat willing to help. Happy for them.

[@Spinner.]

“Your business is a mess, so here’s my offer, and for that reason I’m out”-Barbara

[@showgirlsaroundtheworldada4484]

Whew thank god they got a offer!!

[@watchdealer11]

LOC for equity is a terrible deal; the cost of capital is basically double since you have to give up equity and take on debt!

[@haris000000]

You get connections ... Not just capital.

[@preacher_chick]

Great Presentation

[@t.g.8471]

Beautiful women and I hope they succeed rapido

[@tailirrenepeoples2074]

Their lashes are amazing and my favorite 😻

[@RyanMartinsrjmartins]

ohhh Mi gusta latina woman !!! yessa

[@chisuwochabu250]

These girls are so loveable

[@unexpectedvixen5685]

Their pitch was very cute,I'd try it.

[@Andrescastel]

Omg i love these two sisters!!! Can we sell their enthusiasm??

[@hariyakshmehta4066]

I am a little confused. Isn't a line of credit essentially a loan with an interest rate? If so, they basically gave up 30% of their company for a loan that they will eventually have to pay back with interest? I am not sure I understand how this deal makes sense. Any help in the reply section would be greatly appreciated, thanks!

[@antihackerify]

Basically, either they would accept this, or, they would Go broke and lose the oportunity of their lives, if you see at their website right now, they are at ALL wallmarts It seems, so, better having 70% of a huge thing, instead of having 100% of nothing because they wouldnt bê able to close the deal with wallmart

[@LordScrambles]

Yeah, they basically didn’t have a choice. They DESPERATELY needed that Walmart deal and they made that pretty obvious to the Sharks. There options were essentially take Barb’s deal or go bankrupt.

[@Maeshalanadae]

Some have said on this kind of show, it’s better to own a smaller piece of something huge than all of something remaining micro.

[@LV2UJC-FM]

The Sharks get paid $50K for each episode on the show. Walmart sells the eye shadow pallet for $20.00 Luna Magic is doing well today, 2022.

[@masonstarship56]

Love them!!!

[@aznnp77]

I too am impressed that a small company like that could get a huge rollout at Wal Mart. That's a big opportunity, and if I was a shark I'd take a shot just for the upside. When I worked at CVS, we sold this cheap makeup from a company called "Wet N Wild" that sold pretty well among lower income and teens. If you're got a good value and price point I could see this taking over. But I'm not a woman, so I have no idea.

[@emyf9197]

Lol Wet N Wild is pretty big drugstore company.. I love their lipsticks it's honestly better than some higher pricey brands

[@amandakazakova3515]

Every cosmetic company that walks thru gets a deal.

[@jk9084]

Not true

[@ixamxmsright]

The demographics alone will make this product a success, Latinas will be such a huge part of sales in the future. There is almost no companies servicing Latinas exclusively.

[@samigalbraith948]

They are literally Nina from In The Heights, I love them, so happy they got a deal!!!

[@Cvzar07]

Nice to see fellow latinas grinding. Best wishes to these ladies !

[@TheMagpieOfficial]

The packaging is amazing. I’m here because I got the powder in Ipsy. ❤

[@RaihanUddin99]

I am running out of shark tank episodes to eat lunch with ... I'll die of hunger soon 😭

[@julianbassk]

what a horrible offer. 30% equity and they still have to pay back the money

[@thedude5599]

They are going to make millions and have zero clue onhow to run a massive company.

[@SalmaPaz]

They kinda have to take it from what I gather. They need her help and they don't have the money.

[@odaliabalbi5541]

Éxito!!! Dominicanas!! Si se puede!!!

[@LandaDominique]

Soy Haitian pero my husband is Puerto Rican. I will go to walmart just for this. I switched to 🎯 about 2 years ago.

[@slushyislush5077]

Just because of their race? Or because the product? It’s ignorant when people support something solely because of race.

[@LandaDominique]

@@slushyislush5077 because I have the money to decide where and how I will spend it. And just because you're trolling, I'm buying it because they are black Latinas. 🤭

[@slushyislush5077]

@@LandaDominique I’m ☠️ serious. You should not support race, it should be character, morals, quality, good.

[@LandaDominique]

@@slushyislush5077 tbh the idea that quality shouldn't mean paying a lot is what got me. AND their skin and culture ADDS to that.. But you have a great day.

[@newhire4915]

Great job Ladies!! I love Barb !