Shark Tank US | Barbara and Kevin Fight For A Deal With Kawaii Lighting

Chloe Mae and Lan Bui are seeking $88k for a 22% stake in their company Kawaii Lighting.
From Season 13 Episode 22
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About Shark Tank: The Sharks - tough, self-made, multi-millionaire and billionaire tycoons - continue their search to invest in the best businesses and products that America has to offer. The Sharks will once again give people from all walks of life the chance to chase the American dream and potentially secure business deals that could make them millionaires.
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Shark Tank US | Barbara and Kevin Fight For A Deal With Kawaii Lighting
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[@VarunSarathy]

7:38 - The clip of Kevin frowning is probably from earlier in the pitch when he was evaluating the business. When Barbara starts walking, you can clearly see that he was smiling. Just clever editing to get the viewers' attention ;)

[@cjbuttgen06]

Great catch

[@michaeljohndadd545]

yeah. the close up clip of kevin shows he is writing yet during the wide shot he is just tapping his fingers.

[@lemongavine]

I heard they do this a lot.

[@joaogrrr]

Kevin is smiling because he forced Barbara to finally take a deal

[@VarunSarathy]

@@joaogrrr Maybe. But he couldn't have gone from frowning to smiling that quickly. It looks pretty odd.

[@MikeLaBelle]

Gotta love what Kev does for the entrepreneurs on so many episodes. I swear he just makes offers on half these deals to limit shark leverage

[@michaelmorgan6674]

i think he wanted this one he looked kinda dissapointed but youre right hes a good guy

[@taylorsaunders1093]

Agreed, he really does try with them but he goin make sure he gets his money back! Lol

[@dontbedummy8101]

Yeah, you can actually tell he always try to put out a deal on something he thinks should have a chance to make a deal. He is very often the one who kicks things off or put in another deal to compete. I do think he is actually interested in this one as to him with the sales and royalty the risk is very low

[@WizeandShine]

Yes! I wondered if anyone else noticed that

[@samsta213]

Lori asking if they're a couple in business and life 😂🤣😂 I had my doubts too Lori.

[@s_ame1135]

lol

[@ramzibousselam2717]

@@s_ame1135 why

[@rachelreeb695]

Saaaame

[@rachelreeb695]

@@ramzibousselam2717 because he is flamboyant

[@ramzibousselam2717]

@@rachelreeb695 ohhhhu OK hh

[@DigitalNomadInvestor]

These two didn’t design these lights, they just order them from China.

[@jeffarab4947]

EXACTLY i seen these dumb lights online cheaper

[@PumaLyn]

They said they designed the bag, not the lights.

[@dexxasvalentine1391]

I'm surprised they didn't catch onto that when they said it takes them 100 to "make" and send over here

[@dexxasvalentine1391]

@Puma Lyn most likely a backup to cover their asses if called out. They're clearly marketing the ring lights here

[@thereverseeffect7269]

@@PumaLyn They said"We make professional lighting"

[@Fadogar911]

lori was thinking the same as all of us: "business AND life partners? 🧐"... iiii don't know.. my Gaydar is saying something else...

[@moniqueh7948]

The only straight woman in the room who can't tell that her "partner" is clearly gay.

[@paulweaver2652]

My thoughts exactly lol

[@nsaurabh25]

Ring light is really cheap, less than $40. No need to buy it for $300

[@Lakishia]

The aesthetic, the look in the eyes, I feel like this will sell well

[@lionart5230]

Found one in my country for as little as $15

[@adamdanmusic]

@@lionart5230k link it and prove it

[@vivs9314]

This is an alternate universe where Barbara makes a deal (and a good one at that) while other sharks stay out lol

[@drekelley2352]

How is that a good deal? They got ripped off

[@manojramesh4598]

@@drekelley2352 what do you mean?

[@Xsidaable]

Lol, there's a lot of jokes about Barbara's being out, but in fact her investments have best return. I've seen many episodes, and if she wants to get deal done, she's very successful.

[@drekelley2352]

@@manojramesh4598 she basically gets 22% for 22 grand

[@drekelley2352]

@@manojramesh4598 Kevin was trying to get it for free

[@oneheadlight8000]

China is going to sell these for $40 on eBay and Amazon in 6 weeks 😂

[@dakingseaniii]

$300 feels like a lot for something like this AND since Barbara invested in this I'M OUT

[@eddiemac4459]

😂😂😂😂😂😂the last part killed me

[@pavy415]

I bought a small Walmart light that's amazing for 10 dollars

[@dakingseaniii]

@@pavy415 it's probably the exact same one I use. It's makes a little circle in my eye too.

[@joshwekony8861]

300$ is cheap for a proffesional lighting fixture

[@dakingseaniii]

@@joshwekony8861 I wanna know how different it really is from a ring light. Had they said that in their pitch and had Barbara been out I may have invested.

[@JoshL_76]

People: Yes Barbara! We accept your offer! Barbara: And for that reason I'm out

[@awpsicck]

😂😂😂!!!

[@ashleys6529]

This "joke" is played out, people say it under every Shark Tank video. LET IT GO already I beg of you!

[@JoshL_76]

@@ashleys6529 nope

[@emmarosie7176]

Omg you are soooooo funny i can not stop laughing hahahahaha such a funny joke 😐😐😐😐😐😐😐😐

[@joshwekony8861]

I am bhuddist. I am out, therefore, I am Barbara.

[@Jackwagon]

Costs $100 to manufacture 👌🏼🤣🤣 Yet I can buy a round one at a flea market for $7

[@Dr.Subhadipsarkar]

'Congratulations guys'- I love to hear when Mark always congratulate people despite having any deal

[@Terranova339]

damn thats the most original comment i have seen, definitely havent read it 10 times under each video, thanks for providing us with your unique insight

[@Dr.Subhadipsarkar]

@@Terranova339 Thanks..much love

[@gorginhanson]

jesus christ that gap in her teeth is bigger than the suez canal

[@hannahgarcia8645]

@@Terranova339 it might blow your mind, but people don't leave comments to satiate your need for what you deem insightful.

[@DefeatLust]

@@hannahgarcia8645 Speak for yourself. Everytime I write a comment, I wonder if I satiated Terravium's needs 👍🏽

[@Larry_Swanson580]

To obtain financial freedom one needs to be a busses owner, an investor or both, generating passive income, particularly on a monthly basis.

[@Max.5058]

l agree with you and believe that the secret to financial stability is having the right investment ideas to enable you earn more money, I don't know who agrees with me but either way I recommend real estate or crypto and stocks.

[@pablosmith1747]

@Susan Karen Crypto is bringing a different revolution in the world economy, people who are optimistic investors earn consistently, others will just sit and watch!.

[@Jody8337]

@Pete Sampras Is not advisable you trade with your IQ, Well I recommend Mrs Camille Anne Hector! She's the people best teacher and also my mentor.

[@Jody8337]

@Pete Sampras She's on Whatsapp messenger 👇👇

[@Jody8337]

ນີ້າທີ່ນີ້ລນີ ＋ ❶❹❶❹❾⓿❾⓿❾❸❼ າທີ່ນີ້ລນີ້👎 👎

[@22rsx]

what a dumb product, $300 for a Ring light that you can buy on Amazon for 50..

[@fr00tloops]

Dang, Kevin did not look happy. Looks like he genuinely wanted the deal more than Barbara:0

[@n7c]

Should of paid up then

[@VarunSarathy]

Watch that again. As soon as Barb starts walking, you can see Kevin smiling. That clip of him frowning is from earlier in the pitch when he was probably evaluating the business. Just clever tricks to get our attention!

[@tejask4889]

@@VarunSarathy damn good observation..!!

[@cyrilsiby2202]

I was expecting something from him after they left the carpet

[@Kevil911]

It's call editing

[@ScriptedMoney]

Ring light for 300 😮 that’s joke ..i got mine for 20 😂

[@zachhatten7740]

Barbara has become aware of the "...I'm out" memes so she had to overpay to guarantee she got the deal.

[@jrdajuiceman754]

Wow very unusual to see Barbara get up and walk 😵

[@tj.espygil4544]

Yes. When she and I are together at night Barbara's always lying down next to me. ❤ 😍

[@maazkhan4915]

@@tj.espygil4544 Dude 👁️👄👁️

[@warriormanmaxx8991]

@Javier Rodriguez Jr. - re: "walk" Then you have not seen many episodes of SharkTank. 🤨

[@warriormanmaxx8991]

Hey @@tj.espygil4544 - your Barbara joke is NOT funny !! Ehhh?

[@warriormanmaxx8991]

Hey @@tj.espygil4544 - do you (ahem) "exaggerate" much in daily life, too?? or do your "jokes" fail as often as you breathe every minute.

[@loho33]

Chinese resellers. You'll have cloned products the next day for a lot cheaper than $300.

[@scotthockenberry3085]

Off topic but I dislike the use of the word “partner” to describe a personal relationship. They used it so much here that Lori had to clarify what she was talking about.

[@MishimaZaibatsuCorp]

These aren't sharks, they're guppies 🤣 I loved that tussle between barb and kev

[@asphaltanimal8809]

Yeah 😂

[@Rome6601]

Yeah 😂

[@bailsaz]

Yeah 😂

[@zoeroswold4076]

Yeah 😂

[@Vyeahah]

Yeah 😂

[@tang0kat318]

The reflection of the light on the eyes, is definitely what sold this product!

[@nisigiles9857]

That's what I liked about it.

[@reyy9220]

thats the point of it

[@MrConnorTV]

Kevin was never frowning at 7:38 That was clearly edited in. Kevin was happy that he made a better deal for them. AND Barbara finally invested in something hahaha

[@GeddyRC]

This one was really surprising. It's "cute", sure, but who's got $300 for that? It'll be knocked off on Amazon before they walk out of the room for a quarter of the price tops, heck it'll probably be the same factory producing their product that produce the knock-offs! And Kevin AND Barbara both offered them what they were asking?

[@lamkaro163]

The same. I was surprised they got a deal. 300$ for that product just because it's cute? Really

[@Calebvee]

nah its actually like 420 now

[@tupatshakurtis5195]

Was not expecting thr kiss at the end

[@Broughton1128]

*Barbara is so IN she’s OUT!*

[@John-mu2bv]

Poor Kevin never gets deals lol. I believe he makes the most offer and gets accepted the least

[@tiffanyjoe9845]

He sold the snapfish company for a some million. That was HUGE that time.

[@farooqyousaf9516]

Kevin didn't look happy, and he has a better portfolio to match this business. However, the moment Barbara said 'I've been recommending ring lights to everyone', it showed that she was 100% invested in the business, which makes her a better fit on a personal level.

[@DrB81]

It’s heavily edited.

[@sophiam.2395]

He was actually smiling. The editing was manipulated but yeah

[@heneribajrami4003]

These were a weird couple, no offense.

[@MishimaZaibatsuCorp]

Barbara: I'm going to make you an offer Audience: we are out

[@akugiace25]

Barbara does a few deals, but i love it when she comes through.

[@teenforce-dance5255]

I think it's a good product but 300 is too much

[@dellsantiago8108]

Yes I was thinking that too, is that too much

[@MrDenilson1989]

Partners in life 😂

[@goober112]

He seemed so far in the closet he was sitting on his wife's wedding dress

[@bazm-e-yarana6313]

Was looking for this comment!!!!!!!

[@ricardodelgado1447]

Helen Keller can see that he is gay.

[@drumsticks5880]

Yeah was wondering if I was the only one waiting for him to tell us a story about how he was born a girl. Amazing story too

[@UndergroundTech]

As a content creator, I've seen tons of these ring lights sold on amazon

[@YourCommonPlease]

Im creator also think company bias aint they even selling for guys company gonna fail n price is ridiculous

[@anonymousfella5473]

If people really need this the world is in some serious trouble.

[@nowloading...267]

It’s just a light, I’m sure there’s more bigger issues elsewhere 😂

[@dtagshustle5660]

At the prices, they're charging, it's clearly not meant for people with regular problems.

[@FM-dm8xj]

The more I watch this show, the more I think business ideas can be garbage and don't have to solve your problems as long as they have good publicity. Edit:I actually disagree now, considering if people are volutntarily casting their ballot (buying a product) and it grows dramatically-who the hell am i to come and say the business idea is garbage?Which can be interpreted as a fallacy of itself.

[@dazeweb3]

Wow, you've finally unlocked "common sense". Congratulations

[@FM-dm8xj]

@@dazeweb3 I edited the comment, thanks to your enlightment.

[@janegraham9862]

$300 for a light that's expensive! I bought a big round one on Amazon for like $50 and it works fantastic! I would never pay $300 eeks But good for them, wish them luck!

[@jydnlol]

these are so cheap to find and they’re selling for so much 😂

[@amberdouglas2565]

In all the shark tank videos I’ve watched, this is the first I’ve seen where Barbara not only stays IN but GETS THE FEAL 😂🎉

[@warriormanmaxx8991]

Barbara GETS THE DEAL !! (Do you proofread posts?)

[@bruhianna1139]

@@warriormanmaxx8991lmao it ain’t that big of a deal

[@warriormanmaxx8991]

@Amber Douglas - 1. Barbara ... got the FEAL ... for sure!! 2. Be aware ... you can never write the above again ... ever !!

[@Camibug]

@@warriormanmaxx8991 it’s a KZbin comment, you clearly understand what she said. 😅

[@emameyer]

if Mark starts parising you too much you know he is out

[@klausmikaelson6468]

Mark is great, even if he doesn't want a deal he congratulates them and uplifts them on their hard work 😊💪🏽

[@iwrk]

He doesn't want a deal that won't scale and make millions and millions....

[@RAIS0KU]

@@iwrk omg he's so evil for wanting to make money by putting money into a business

[@iwrk]

@@RAIS0KU He is super evil!!!!!!!

[@Smood47]

2:20 lori was shocked she would get with him lol

[@lukecimino7715]

She broke up with him shortly after the episode aired according an a Reddit AMA

[@deeoree]

if you're reading this, dont give up!

[@tinhinnh]

What a de-light-ful couple! 😊

[@llp1344]

He gay

[@reed7562]

Boo

[@r.r911]

Love it! lol

[@lostasadorespr]

At 5:11 Kevin asking Barbara if she knew how Shark Tank works was funny.

[@yellowrice1453]

Barbara makes a deal by giving more cash than they asked for 😂

[@Samsanity]

That male partner keeps pronouncing the word wrong.

[@chaossalad3243]

This is a new level for Mark, saying congratulations right as he’s saying he’s out

[@Arkansas532]

Lolol

[@shadava]

He does that a lot. "Congrats on what you've accomplished, but for those reasons (he will only name one), I'm out."

[@MrMissnedy]

There are literally heart ring lights on Amazon for 50$, I appreciate the idea but this business is not unique or worth the price tag

[@cokezzz8249]

Wow Barbara went all out on getting that deal!

[@Sm00th89]

I'm amazed Barbara got a deal 😂

[@simek66]

...for those reasons...I'm out😁

[@Sm00th89]

@@simek66 Seriously 😂

[@warriormanmaxx8991]

Do you get "amazed" much in daily life, as well ?!?

[@hannahgarcia8645]

@@warriormanmaxx8991 you must be fun to be around

[@Ahmadsalam._]

$300 is way too much for a simple ring light. Bought the same light for $4 here

[@s_ame1135]

Yup. I had to repeat that to listen if she really said 300. I doubt the bag and the RGB lighting can justify the cost unless they have really good aftersales terms perhaps.

[@wantupaizr9009]

Kawaii Lighting was born in China when Chloe and Lan scoped out potential markets to bring to the United States. In 2020, their cute ring lights were born, and business has taken off. They sell direct-to-consumer and have $261,000 in lifetime sales

[@sisilessthan3]

I bought one in July 2021 and my viewers always complimented me on the hearts in my eyes! Hearts r a theme on my channel, it's in my channel name and even tattooed on my face. Unfortunately it did break in January 2023. But I do find it amazing that it is kind of hard to find these types of lights in other places still. I just bought their heart shaped mic and the mini heart light, I hope they'll last longer because I do like their products!

[@WayneModz]

We have these in circles, we call them selfie lights... we've had them for about 3 years now

[@thedude1234561]

“We designed it ourselves” ITS A CLEAR PLASTIC BAG

[@sallypalmer6482]

I think the clear bag with a huge love heart light in it is very cool but too flashy for me.

[@mGreg14]

Barbra’s always fascinated with the weirdest products 😂😂

[@whatsup7535]

Have you noticed how everyone's obsessed with the whitest of the whitest light? 😂 It brings out, all your imperfections. Orange light on the other hand, is warm, & takes aways the rough in a picture.

[@arthurmorgan6715]

Honestly they're really cute and I'd love to buy them if they are a bit cheaper

[@shanybiran468]

A $10 royalty would mean Barbara recoups $100,000 after 10,000 units sold. 10,000 units at ~$300 with a cost of ~$100 would make a net profit of $2Mil (200x10000) of which they would get 78% minus the 100k returned to Barbara ONE time. I would have kept the royalty at $10 and lower Barbara’s share percentage. That’s where the ongoing loss of money in their pockets is!

[@misterbobo8139]

You have no idea what you’re talking about. They aren’t netting $200 per unit. That’s their landed cost, not net profit.

[@shanybiran468]

@@misterbobo8139 Go to 3:12. It sells for $305 and costs about $100 to make and land here. Regardless, if it was $200 it doesn’t change the point that a limited royalty that will be paid off after 10,000 units is not the piece of the they should be bargaining for. Its the ongoing share of the company they should have lowered.

[@Vr4z1el]

Can someone please fire the person who uploads these and feels the need to put spoilers in the title?

[@Irishcloth]

She seems medicated and the way she speaks makes me nuts. How is no one else saying this? Lol

[@AussieOutlaw]

TUCKING your Shirt into Jeans is NO GO

[@victorvalentinejr9738]

Any title with Barbara im watching it

[@Ahahahhaaah]

Jesus that was cringe. Society is deteriorating lol.

[@wendklenff133]

If Barbara comes to Christmas to her family, she always said: i´m out.

[@TammyBundleballs]

I am thinking this would be pretty easy to recreate on the cheap with LED strip lights cut and bent to your desired shape.

[@misterbobo8139]

Yes, easy. The cost landed would be about $10 buying in bulk quantities, and so much easier to travel with.

[@s_ame1135]

Plus, the $100 capital is too steep. They need a better manufacturer. lol

[@vamsic8616]

Wow Barbara had this in the bag; more money they asked for, exact percentage they asked for, and even cut her royalty of $10 in half. Well done.

[@dangler1977]

Idky but bro jus seems to be in the closet still

[@MrIftown]

My name is I'm out..and for that reason I'm Barbara

[@batumakyeyunegodwin4254]

Oh my goodness !! I was smiling through out this video they seem so genuine and humble

[@daisyp8379]

Woah I was NOT expecting the kiss at the end! 😂

[@JamieM470]

Can't find any real numbers, but apparently they're very successful now. They have a lot of tv shows, internet content creators, and celebrities who are loyal customers. So good for them!

[@Mikael2492]

Finally a honest enterpreneur whose brave enough to say lots of new tech in US based on China since it has low cost and majority of Shark Tank's contestant manufacture product at there. If you don't know how China's bussiness works, the quality based on how much money you're willing to pay. That's why there are 3 qualities of 1 product which is High, Decent and Low to cover all segment while US tends to only create or innovate the high quality one for high end consumer.

[@gustavoguzman1049]

Life partners? Something doesn’t add up

[@davidbensira1665]

Shocked me with that kiss😂 I thought dude was gay

[@alexcolombu1025]

$300 for a cute light? I just got a circle light I think it cute from Goodwill for $5 and it does the same as this $300 piece of sheet lol oh I get a carrying case wow wow and its transparent wow you cant have a patent on this because u just changed the shape its already been out there for years

[@AndromedanPrince]

They probably buy them in bulk on Temu and resell them from their warehouse 😂😂

[@taylor-sanchez]

The label is “partner” is confusing.

[@Buc_Stops_Here]

I guess Sony posted this old episode today because yesterday, episode 700, was live on ABC/Hulu Friday night. This was obviously a good deal because you see these lights everywhere in Manhattan.

[@obfuscurity]

Since when is reselling items off Aliexpress an investable strategy?

[@whyyoutrippindeebo3514]

There’s nothing new here. Their ring light is only in a different shape no better no worst than the average ring light. And for that reason…. I’m out.

[@dunzhen]

Oh what, that kiss at the end caught me off guard lol. I felt they didn't want to mention they're a couple earlier on purpose, then the kiss. Lul. I'd be concerned about the replicability of this product, but they did address this issue as they're clearly aware of it by vying for primacy just through branding and celebrities. To be the go-to brand. Name is good too, everyone's a weeb. Only a shark would take this deal with the resources they have. Otherwise it's a risky business

[@manynames741]

I wonder what Barbara and Kevin saw that the other sharks didn't... ? I see so little potential here, but I'm happy for the owners. They are some master manifesters LOL

[@evilplaya6350]

They are getting their money back anyway. So they didn't care. They just have to sell 20,000 units to recoup the money.

[@s_ame1135]

@@evilplaya6350 20k is A LOT. They only have 800 units sold before their appearance here. With the publicity, even if they triple their units per year, it would still take them 8 years to pay off Barbara. In that kind of business, the ROI sucks. I doubt their product would even matter after a month. People will just buy cheap alternatives when they realize $300 is just a scam.

[@kennethfeula2773]

Partner? Sorry that dude is not straight.

[@jojolobeau4120]

100 usd to make this , i can sell it retail this price , no patent 😅

[@MissDaisyTheRacoon]

I honestly thought about this idea when I started seeing that circle light on youtuber eyes in their videos. glad they made it come to fruition.

[@CPUGaming]

They don't even make them. They just buy them from china and then resell them.

[@CutePuppy520]

Hmm… I don’t foresee this business to sustain in the long run, there are tonnes of similar stuffs on china sites selling for dirt cheap.

[@Cor73z_]

Save this video to show your grandchildren because Barbara is in the deal

[@warriormanmaxx8991]

@burak23 - your "Barbara advice/joke" is NOT funny !! Ehhh?

[@alexplata434]

I just wanna make it cute for that reason I’m out 😂😂

[@victordavalos6198]

Im i the only one who thinks Emma is super annoying? She’s way over her head and doesnt stop talking.

[@Cammusec]

The problem with the $300 price is that they are marketing it as if it’s for everyday people making tiktoks. No one is gonna spend that much when there are multiple other options that do basically the same thing for significantly cheaper. They need to either drop the price or change the marketing scheme to gear towards professional photographers and videographers who will invest in high quality and priced equipment.

[@Terranova339]

Kevin was being a bit rude he should let Barbara finish her sentence and then make his offer

[@peterreber7671]

The bag is their product. The lights are just something to fill it with.

[@raunakmanchanda4656]

In india you can get the whole thing custom made for about 12-14 dollars

[@CRoweMusic]

How you gonna call it a ‘Ring Star light’ … those are literally two completely different shapes 😂

[@Ivan-NZ]

I didn't believe this day would come..

[@Abbyravenclaw92]

Their prices are insane

[@mrsir4315]

Honestly a dumb product. I see this selling to only those youtube/Instagram models. The Chinese are going to rip them off bad

[@oeao2841]

Most women want a ring light and there's more women than men in the world...and there's everything is online now so there's lots of models and youtubers

[@danielionanov5620]

Where's the inviation? They changed the shape of the ring light...ok

[@GNovaSound]

Brilliant. 💡 Media Technology 🧠