76. Change My Mind: Using “Pre-suasion” to Influence Others

Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.
For Cialdini, the Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions.
“It involves… bringing people’s focus of attention onto something that is nested in the message… before that message is delivered, so they have been readied for the concept,” Cialdini says.
In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.

[@komiss]

Robert Cialdini... Thanks for the guest! His book is one of my first one's in publicity

[@redhidinghood9337]

Absolutely brilliant conversation

[@LienLouise2074]

Thanks for sharing ❤

[@user-bi1ub6fh3d]

Thanks for sharing . Amazing.

[@dailydoseofmedicinee]

I love this podcasts

[@RichardJBateman]

Amazing

[@please_lol]

Thank You😀

[@shrikantpawar8269]

Thanks 🙏

[@michaelpritchard2350]

I came to this today and it really helped. 2 weeks ago I had sent an e-learning module I'd made to a group of experts for review. I pitched it as asking for their "feedback"... and I got zero responses over that time. I now need to follow up, and will ask for their advice. Tempted to be a bit cheeky and also say "everyone's advice so far has helped improve this enormously" and try to leverage that social proof principle. Anyway, now I have the toolkit to do this well so muchas gracias mi amigos. 🙏

[@RichardJBateman]

Presuasion should be required reading

[@RandallTinfow]

If people could still read . . . . I've had recent college grads who can't.

[@michaelpritchard2350]

ok agreed. you convinced me 😊

[@vimaog9874]

🙏🏽😎🙏🏽

[@prashants5071]

"ditch the hedges" to me is lie to them without telling yourself that you're lying to them