The Art of Negotiation: Securing Win-Win Deals for Your Brand

Join Alex on the Push Forward Podcast as we unlock the secrets to mastering negotiation. Discover essential strategies for preparation, effective communication, and collaborative problem-solving, ensuring you secure win-win deals for your brand. From managing emotions to sealing the deal with confidence, learn how to propel your brand forward with successful negotiation tactics. Tune in now and elevate your negotiation skills to new heights!
Resources mentioned:
Emotional Intelligence Assessment: www.thepersona...
Design Thinking Framework: www.ideou.com/...
BATNA: www.pon.harvar...
Books:

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• Supercommunicators: How to Unlock the Secret Language of Connection by Charles Duhigg - Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation.

• "Getting to Yes: Negotiating Agreement Without Giving In" by Roger Fisher, William Ury, and Bruce Patton - This classic book introduces the concept of principled negotiation and provides practical strategies for reaching mutually beneficial agreements.

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• "Never Split the Difference: Negotiating As If Your Life Depended On It" by Chris Voss - Written by a former FBI negotiator, this book offers insights into high-stakes negotiation and provides actionable techniques for achieving success in any negotiation scenario.

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• "Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond" by Deepak Malhotra and Max Bazerman - This book explores the psychology behind negotiation and offers strategies for maximizing outcomes in both personal and professional negotiations.

Courses:

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"Negotiation Mastery" by Harvard Business School (via online learning platforms like edX or Coursera) - This course covers fundamental principles of negotiation, including preparation, communication, and strategic decision-making.


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"The Art of Negotiation" by Yale University (via Coursera) - Taught by Professor Barry Nalebuff, this course explores negotiation tactics and strategies through real-world case studies and interactive exercises.


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"Advanced Negotiation Strategies in the Global Market" by University of Michigan (via Coursera) - This course focuses on advanced negotiation techniques for complex, international business environments.