State Of The iPhone: Ride Along w/ Joz & Friends at Apple Park

It's a first-ever ride-along interview with Greg "Joz" Jozwiak and members of the iPhone team at Apple Park! We'll talk about iPhone history, the cameras, artificial intelligence, and the ecosystem. Then "Joz" talks about his favorite iPhone moment, how Apple approaches the camera, and his Top 3 iPhones ever!
0:00 Intro
0:33 The Evolution Of The iPhone
6:46 The iPhone Camera
9:59 My Camera Feature Request
11:47 What About The Lens Flare?
14:17 How Is Apple Thinking About A.I.?
18:58 The Power Of The Ecosystem
21:30 It's "Joz"!
23:04 Joz's Favorite iPhone Moment
26:31 Has The iPhone Plateaued?
28:19 Apple's Approach To The Camera
31:16 Creators Are Using iPhone Over DSLR Cameras
33:07 What Joz Is Excited About
38:15 Joz's Top 3 iPhones
Thanks for watching! You can support my independent content at / briantong THANK YOU!
LET'S BE FRIENDS!
/ briantong​​​​
/ nostratongus​​​​
/ briantongtech
#apple #iphone #iphone15pro

[@JoeMancino]

The media training they go through is insane, they seem to never miss a beat when it comes to this type of PR.

[@Epicgamer_Mac]

They really did a good job, a lot of companies would be stuttering and stammering through the whole thing, tryna make it a sales pitch without being obvious, but not the folks at Apple

[@zoneout00]

It’s Apple, probably the most polished marketing brand there is 😂

[@ticenits1926]

If it’s immediately and blatantly obvious that it’s a PR stunt then you’re not doing your job very well. Trying to casually slip in how innovative your company is by introducing different camera lenses (none of which Apple was first to market) is incredibly cringe. Treat your audience with some respect

[@techandy1747]

Man one min i thought this whole thing was scripted the way they always have answers to his questions😹💀

[@lostkhaz]

I’d imaging it’s very easy to talk about a product when you’ve worked on it for 16 years. They’re just sharing their experience, not trying to sell stuff

[@zollotech]

Such a great way to talk with Apple and share with everyone. Congrats on the opportunity Brian.

[@clinteastwood8222]

It’s great that Apple are realizing how important you guys all are in being apart of the Apple journey. What a fantastic fabulous family we all are 😂 I hope your booked in next Aaron 😉

[@briantong]

Thanks for checking it out Aaron! 🙏

[@zlengo9679]

Joz is such a Marketing guy. He never slips out of his role. Never. 😅

[@supermat1937]

Yeah, dude he is awesome he is too good at his game!!!

[@Millahtime]

Joz is a staple of Apple as we know it. Guy has been instrumental in the Apple product cultural zeitgeist. “Marketing” is more than ads at Apple, it really is more defined by “product.” They take the tech and productize it.

[@Kase333]

Joz is brilliant

[@austinevans]

Such a cool idea well done my friend!

[@briantong]

Whoa! An Austin comment! 💪🔥Thanks so much bro!

[@rembster]

Forget journalism. You won’t even get any new insider information on any new products or anything. I know it’s pure fluff without even clicking it. If it wasn’t then it would be all over all of the tech news sphere and raking in reposts and views. At best it’s a boring ad.

[@briantong]

@@rembster You're not going to get news, but you're going to get some more perspective on how a company thinks and approaches certain features. NEWS FLASH! No company is going to announce anything until they want to.

[@michaelhall9146]

@@briantong 🔥

[@raymondgonsalves2138]

Brian... not sure if it was your idea but the location choice for the interviews was BRILLIANT!!!! keeps the conversation alive and moving along. 👏👏👏

[@briantong]

🧠🙏🙏🙏

[@iDeviceHelp]

This is easily my favorite KZbin video so far this year. it feels natural and genuine. The concept is perfect love it. please do more. Congrats brian.

[@tipoomaster]

Holy crap you got Anand out! Not sure how many people remember what a big deal he was to hardware reviews before Apple hired him

[@dalmeow]

Ohhh is he the Anand from Anandtech??

[@kael13]

Yeah I was just enjoying the Californian sunshine until that happened. Great to see him again.

[@tipoomaster]

@@dalmeow The very same!

[@mlodyme3675]

that is him@@dalmeow

[@vishalmatam]

"Ride Along with Brian Tong" LOL Awesome!

[@chinito77]

One of the BEST Apple interviews I have ever seen! Not only did you have back to back interviews with top execs but it all felt very on the spot and not scripted. I loved that you chimed in your thoughts/ideas and threw in some questions that others would never dare to ask. Absolutely brilliant and original interviews!

[@gojkod]

Wow amazing ! 🎉

[@Brazil894]

Brian Tong did asked some interesting unscripted questions, but the answers were very scripted and filtered. How many times was the iPhone 15 mentioned vs older gen iPhones?

[@acdnintheusa]

I’m only 1:27 in and all I feel is happiness for Brian. I think many of us watched the evolution of his career. I/we wondered how things would go post CNet. This post is such a testament of his dedication and continuous work. Congrats B! So happy for ya. What a year huh?!

[@briantong]

Thank you for the kind words and for continuing to rock with me. This only happens because of you and others supporting by watching, so thank YOU! 🙏

[@acdnintheusa]

​@@briantong you're very welcome! Best wishes from The Bay to more success. (p.s. at the Joz portion now. You two have a great rapport.)

[@brennanspark]

Very cool to see this collaboration between Brian and the Apple team!

[@megustaloco]

Trying to pay attention to the interview but the background scene is so nice to look at 😍

[@supermat1937]

IKR apple park is such an incredible architectural and natural masterpiece.

[@petchlnwzaaa]

LMAO FR I was like “Are they using green screen for this?”

[@barrakelmahmoud]

this was so WHOLESOME! so happy for you Brian, great content!

[@RiverRats54]

What a cool perspective! This was fun to watch and see everyone’s passion come through. Loved it, great job to all involved!

[@hakanyucel1639]

Wow... I did not expect video like this!!! This is 10/10 Brian!!! 👌👍🤛🙏❤

[@jeffhale1189]

Thanks for sharing these interviews. Blessings on your day.

[@dacoolist]

These Tong uploads just get BETTER and BETTER. Keep up that work Tong Team!

[@tongobongo2007]

appreciate it

[@tobybridson]

Now this is cool, excellent job Brian and Apple for being so open and flexible with your people. Such great stories from the actual people working behind the glass. Awesome stuff!

[@cedenoalvaro]

BT. Big KUDOS TO UOU! This is a great video. And that idea of interviewing all these Apple people at the Apple Campus in a golf cart. What a Great Idea. I loved it

[@tony.cortez]

This itself is a keynote. Keep doing this Brian. Galling!!

[@tofulosophy]

Congrats on a great opportunity, Brian!

[@PixelsPeeper]

Absolutely amazing interviews, we need to see more of them 😊

[@monkeyfish227]

Thanks for the vid, keep up the great work. Looks like there is an enormous amount of effort, very creative way of showing this perspective. Love to see the park.

[@ChrisBarnesXYZ]

Beautiful day for a drive around a BEAUTIFUL campus! Thanks for this!

[@macvince]

Wow!! Thanks for the incredible interview and congrats on the opportunity!

[@HeltonFonias]

It's fantastic the way this was filmed! Well done for the whole Tong's team behind it! The lights, the camera movements, the outside view... All perfectly fitting these incredible conversations!

[@EdwardCardoza-ho2dx]

So unique showing Apple Park as well!! As a big Apple fan I loved this !!

[@MacGuru]

Looking forward to part 2 and so on. Great video!

[@Thetechchap]

Love this - good stuff!

[@briantong]

Thanks for clicking to take a peek Tom! See you at the next thing!

[@mrtbgz]

I believe this is the best video you ve ever done.. Congrats!!

[@blackfoxstudioX]

Love the idea of driving around and talking! Hope to see some more someday!

[@nexboxx1150]

Brian, this was awesome. Great inside detail from the people who work at Apple. Way to step the game up dude.! Thanks for sharing.

[@maikaimakena9424]

Brian keep doing things like this format feels like it makes the interview more honest and more authentic ⚡️❤️👊🤙

[@ThisIsE]

Hey Brian, that was a really cool and unique way to introduce and interview someone! You were so calm and collected, it was impressive. Well done!

[@Marciap17]

Loved it! Thanks for the magical ride Bryan 🤗😘

[@Epicgamer_Mac]

This was so awesome I don’t even know where to start. Great one Brian! But one thing that stuck out to me is when Joz was talking about the ISP in A17 Pro, how it makes video better than ever… I’ve noticed a HUGE improvement this year. Not only does it process in real time on screen, it’s doing some kind of magic in the background now, because when you watch back the video (particularly taken in low light) it looks so much more stable and completely noise free, not just from the main camera but also the ultra wide and telephoto. Amazing work Apple!

[@hismerecry]

Wow this was so cool and amazing. Great job! Was fun funny and entertaining! Beautifully shot and good questions!

[@miabadboys3559]

wow, One of the best interviews period. The format, the ride along, the guests - How did you arrange it? Brian, you hit the next level!

[@Delicate141]

Joz is so fun to watch, he's so light yet professional. I like him. Good vid Brian!

[@samirestefan]

Congrats Brian. Entertaining, concrete, full of info. Great format!

[@Bimluva72]

Great idea and video Brian! Getting all of these people in one go is a fantastic achievement and says something about Apple’s regard and respect for your work. Awesome!!!

[@briantong]

Thanks for watching form one B to another! 💪🙏

[@iAmChristopherMunoz]

This was awesome! Great way to talk to the great minds at Apple and make them more personable. Let's get the ppl for Macs and Macbooks. You're doing an awesome job Brian!

[@iClassic]

Amazing video! Thanks for sharing

[@ljdobles8104]

Great video and interviews. Congratulations!

[@PatrickAdia]

This was well done, Brian! Great team, smooth transitions between guests, oh and I agree with Joz, spacial video is amazing!!! I'm really exited to work on an Apple Vision Pro app as my next project 😊

[@garynagle3093]

Absolutely loved this! Nothing new, but a fresh take with Apple execs is pretty damn cool!!

[@dannywinget]

This is so dope! Awesome concept and the host is the best ever. Cool seeing Steph too in the front 😂

[@briantong]

Thanks for tuning in Danny! 🙏

[@Oracle22]

Congrats Brian! This was both brilliant and incredible!

[@lucio20006]

I love this format . Congrats

[@msbgone]

Congrats, this is amazing! Have to get you to 500K subs ASAP! Yes the ecosystem is amazing, I recently switched to Mac and to copy and paste from iPhone instantly to Mac is such a neat feature.... plus many more...

[@fossostv]

well made, especially from the team behind the cameras! awesome 👍👍👍

[@jdcochran1904]

Wow, dope interview, Brian! Congrats man!!!

[@vishalmatam]

What a cool video! They're all so good, they don't skip a beat!

[@AuthenTech]

That campus looks insane - congrats man!

[@dryashnaidoo]

Great format. The audio is also just soooo good.

[@TheElectrocar]

Great interview and really like seeing the Apple campus in the background. Really great display of Apple's camera tech as well. And although it was nice to see some of the Apple leadership outside of some presentation, Joz by far came off as the most relaxed. And idk I feel like Joz is that guy that's likeable right off the bat and you'd have no problem grabbing a beer or two with him.

[@jrkern]

I like how chill Joz can be

[@MiamiCoffee2023]

Thanks Brian Tong, this was simply perfect! and that’s a good Apple 🍏!!

[@baro0202]

man, I love Brian Tong. Great videos and glad he had this opportunity. love the video.

[@DeathandCo]

This is so cool and different!!! Good work BT

[@EverydayChris]

So awesome! Thanks BRIAN!!!

[@dennwilliams3342]

I can see this as a great series

[@Shoothajay]

This was genius! I’ll take this over a keynote any day. Ride-Along with Tong! I dig it! 👏👏👏

[@ChristianGolca]

Loved this!

[@zon3884]

Brother I love this!! Nice work!!

[@JacobGarbarz]

This is a really cool switch up type of video than the usual style content!

[@Kase333]

Happy to see you come a very long way Brian !

[@Ybalrid]

okay the bit with Joz made me jump. That's funny though 🤣

[@pavan99]

Absolutely loved this video

[@DayinTech]

Whoe love this interview concept and especially the topics discussed

[@WarlordMoA]

A great way to bounce a few ideas and relax while driving around the Apple Park.

[@Ketankumargothi]

My brother thought it was recorded with a green screen because who will do the interview in a moving vehicle in Apple Park👀!! Literally the quality of this video is🤌🏼🤌🏼

[@SuperDuprTech]

Wicked vid, love that Brian pitched features, I’m sure we all would’ve given the opportunity & what a LOL moment when Joz walked out in-front of the vehicle. Great vid 👍🏽

[@prilliant4939]

Very nice setting. Great video. And the biggest thing is: You seem to be very relaxed! Great joz.. ah job. 😉

[@briantong]

I see what you did there...

[@avayas]

Great video and interview. The cart thing made it so interesting in a long video. I was hoping for you to drive by the Apple pond and past the Ampitheather, but maybe the cart didn't have access to those areas? (The pond is my personal favorite on the campus)

[@Number_006]

Nice job Brian! Fun to watch.

[@willharrah9381]

Really great please do more 😊

[@michaelrosenberg1147]

Great video! How in the world did you capture/post-process the audio to sound so pristine?

[@marcsequence]

So cool I felt like I was there! Love this concept shut out to everyone involved & thanks for this Brian! PS I think the camera died before the super secret stuff 👀

[@briantong]

Totally did...

[@DriverDude100]

That was insanely great! Thanks BT.

[@Azan_359]

Great stuff , loved it !

[@Brazil894]

Great job Brian! Very original format, excellent quality video and sound! I think you asked some interesting questions and we must accept that the Apple folks were restricted on how they could answer the questions. I must admit that I use a MacBook and iPhone because they make some of the best hardware and software, but still prefer Garmin smart watches for walking, running, gym etc...

[@andyfx]

Brilliant video thanks

[@MrKevinPitt]

So dope! So happy for my brotha @BrianTong! Keep pushing! Happy for your success man!

[@G4t0c]

Historic stuff right there 💯

[@truecuckoo]

Unreal opportunity 🙌🏼

[@Athandatu]

This was awesome ❤

[@donietvelez]

Thanks Brian x this One 1️⃣ 🥇too!

[@jmunt]

this was great, super underrated by number of views

[@joshuakarp2586]

This is crazy! Amazing Brian!

[@briantong]

Thanks Josh!

[@ChrisBartlett]

Great video! So well done.

[@danielebelagu2423]

The park is so beautiful ❤❤. I wish I can go there one day

[@warrengaskin3863]

This was so much fun to watch

[@mattiaantonelliofficial]

Super fantastic way of interviewing people on the go 🎉

[@pitchcontrol1200]

Fantastic video Brian!!!

[@SimpleFiction]

Great video man!

[@Households1234]

Bravo! Great video! Amazing audio!! How was the audio created? Shotgun? Lavalier?

[@mxxxxlcxxxxz]

This was an awesome and uniqure video concept. What lighting and attachments did you use?

[@altkhan4630]

Excellent ND filter doing a great job there of the production. Lighting the inside of the cart ❤❤

[@briantong]

What if I told you, there was NO ND Filter used anywhere. That was all the iPhone, automatically making the decisions with all the lighting changes.Wild, huh?

[@STATICmedusoid]

This is such a great video!!