Apple Executives Johny Srouji And John Ternus Talk About Chips, AI And Innovation

[@j340_official]

One thing that really comes across from Johnny Srouji is a sense of pride. I see a highly intelligent being that is doing his life’s work for Cupertino, and is incredibly proud of the silicon he’s helped design and build. Silicon is the foundation. I am happy that Apple made these two available for an interview, Apple usually is very secretive. But it’s good to hear from their designers and engineers from time to time.

[@j340_official]

@@mr.t993 I left a comment on the other recent cnbc video on Apple about asking them to explain how their policies on upgradability (or lack thereof) squares with the other Apple policy of being for the environment. So I agree with that. And blind pride (without anything of substance to back it up) is not good no, but being proud of your capabilities and your designs (especially when the market place has shown a liking to your designs) is good in my opinion.

[@gabiakerman9557]

I know the family of him, and they are a very big talent and respected in the community in Haifa, Israel

[@luisfernando5998]

@@gabiakerman9557Israel ? Shame shame kid bomber

[@bjorntrollowsky4279]

@@mr.t993I have to disagree, great innovation is a revolution in a field as opposed to a slow evolution, and the M chips are exactly the only great innovation that came into the laptop and personal computing field in the last 5 years, there's simply nothing else that was a revolutionary change for the users. Its similar to what happend more than 10 years ago when we transitioned to SSDs from HDDs, it changed the experience completely. Compared to the trash macbooks they sold between 2016-20 and also to any other laptop on the market, even in 2024 others will still trying to catch up and according to the latest benchmarks of intel 14th gen cpus and Snapdragon X cpu others are still behind them.

[@hankagura5355]

@@mr.t993Airpods, Apple Watch, M series chips and now Apple Vision Pro unlocking spacial computing. So youre wrong Apple is still the innovator hence why the rest follow when Apple makes a change.

[@NowayJose14]

'i don't like surprises, even on my birthday ' this man is cutthroat 😂

[@pinefilms3141]

because the celebrations of birthdays are pretty stupid... you live every day until the day you're dead, so every day should be celebrated like it's a birthday, since we technically die every time we sleep and we awake (wake) the next morning (mourning)

[@frozenburrito9313]

@@pinefilms3141 geez man

[@doctie]

33:20 “My team knows that I don’t like surprises, even on my own birthday”

[@makasii]

@@pinefilms3141 glad to know you're not someone to be met at any type of celebration.

[@makasii]

That's a way to see it or you can be grateful someone is thinking this way, to find the most efficient product that will avoid as many risks and bad surprises as possible, so that YOU can enjoy it with as many issues as possible. always a question of perspective. It's always easier to criticise than do better :)

[@imanmachukwu]

33:40 "Good enough doesn't achieve great rewards." This stuck out to me. Not to be an iSheep, but I love Apple management and the way they do things.

[@simply6162]

time u start being an apple sheep then

[@AnonN-sr6uu]

Crazy how you need to put a disclaimer in order not to be called an iSheep. Personally, I love Apple, their management, culture, values, and the way they do things. I don’t care if that makes me an iSheep. They’re literally the exemplary organization of the world.

[@imanmachukwu]

@@AnonN-sr6uu exactly my view lol.

[@firstnamelastname2971]

@@AnonN-sr6uuthis is exactly my view too

[@coupe2563]

@@AnonN-sr6uui agree

[@OFH_K]

Amazing interview. These are the real engineers at Apple. Johny Srouji is very very sharp.

[@BoeyChar]

Absolutely love the question “are you guys using Nvidia at all?” and how it got shut down right away. Amazing. 😂

[@AO-rb9yh]

They need to answer the hard questions, or this is just a 34 minute ad....

[@Melchirobin]

@@AO-rb9yhThey likely have contractual agreements preventing them from doing so. That being said I do wish there was more talk on AI and what Apple is doing with AI since it seems like they r falling behind but the internal team does not think they r.

[@Optim40]

Calm down bro. There's more to life out there than this. I promise.

[@mancerrss]

I think they are. It’s the current incumbent right now in AI chips. Not even AMD can compete with its specialized AI chips. Its just too fast to be ignored. But it is incredibly power hungry and inefficient, that could affect their Apple 2020 climate goals. There is no industry indication that Apple is developing their own AI chips for their datacenters in the meantime. Unlike Microsoft or Amazon. They definitely should, but it will be a huge YoY undertaking and would warrant them disconnecting their cloud services from their combined Google Cloud and AWS cloud compute.

[@drunknmasta90]

Exactly. He would have continued his sentiment of building everything in house. But he recoiled immediately.

[@NautiPapaT]

Katie does a great job on the questions - open ended but challenging, and none of those stupid "gotcha" questions trying to paint them into a corner like others do. Well done and very insightful information to understand Apple's view on the future

[@gpl12]

She is so bored, though. Great questions, but no interaction on her part.

[@MeMeVoyageOf]

Yeah, marvy. Notice how they respond exactly like people who were given these questions in advance. Yawn! 🙄

[@JeremiahToussaint]

"We can not talk about the future" Apple executives

[@gameboyAdvSpDSi]

There’s Joana Stern, then there’s Joana Chill.

[@marzanulislam5638]

To me, it seemed like talking to a robot. It's almost like she is forced to do the interview. No interaction on her part whatsoever.

[@antoinemorcos1321]

Bravo to the journalist asking the right questions. 👍

[@bernios3446]

True, intelligent questions that target sensitive topics (brain drain at Apple) and are not that common. Actually her questions were better than some of Johny's answers who tended much to the "corporate" side.

[@antoinemorcos1321]

@@bernios3446 indeed

[@bernios3446]

@@antoinemorcos1321I can only imagine the consequences of a China- Taiwan war. It may easily be worse than Covid crisis. TSMC is like the heart of the tech world.

[@superblondeDotOrg]

No, the questions were quite standard and naive. She did not even ask how Gross Margins have improved which is the most important point for investors. Just another halfbaked journalist.

[@antoinemorcos1321]

@@bernios3446 exactly I actually saw this TSM weak point in the world 4 years ago when nobody was talking about it. This company is the new oil. Probably the most important company in the world.

[@desiexpat7]

My respect for Apple and its products has increased with this interview. They certainly are proudly the state-of-the-art right now. Appreciate the insights on chip design and product integration.

[@namenloss730]

I remain ambivalent about them. They develop great technologies, they have very good engineers, but their commercial strategy is extremely user unfriendly

[@AnonN-sr6uu]

@@namenloss730precisely the opposite. They’re the most customer focused company in the world, hence their success.

[@parnakdave3140]

@@namenloss730 how so?

[@jerryl10000]

Take a shot every time Johny says "We're not a chip company"

[@jom1439]

12:00 As an industrial designer I feel working for this company is like the pinnacle of our jobs idea. Its design first: the vision of a product is what matters. They don’t build a product around what they already have. The ENABLE the vision. That’s great. Most companies work the other way around. Engineers deliver a finished tech package to design, and we have ‚to make it look good‘. That’s an impossible feat and creates dull uninspiring objects.

[@simonrioss]

Great interview! I wish we would get insides like these from Apple more often

[@abusalem411]

Let me summarise: Hardware, software, and product teams working closely. This is the answer to every question.

[@Delicate141]

BEST hardware BEST software BEST teams

[@kimnoel489]

​@@Delicate141 BEST in class*

[@sirsoos3546]

Just two Johns running the hardware of one of the richest, most influential, companies in the world.

[@chirapacidne]

Two Johns and one Karen 😂

[@kellybj08]

Another great interview from Katie Tarasov! Some of the best technical interviews I have seen.

[@NealIRC]

Too bad she wasn't in bikinis during this video.

[@Optim40]

Yea right. The whole time she acted like she was at the beach. Wtf was that ? Loll Sitting like a dude with no worries in life. Lolll

[@Doomscrolled]

Guess you did not see the whole baby she creating while interviewing industry giants, are you anywhere close to that accomplishment? @@Optim40

[@jamie.goodson]

@@Optim40 "Sitting like a dude" Maybe you missed that she's *literally pregnant*. C'mon man 😂

[@lifeaspatel]

@@Optim40Understand her being Pregnant, but the tone of her questions was more of an interrogation on these Engineers!!! Like Lady, get a grip.

[@facundomarino10]

Great interviewer, uncomfortable questions but politely. Awesome Apple being open to this too. This benefits consumers. Win-win.

[@terranceblount5959]

What a great interview! KZbin should have put this in my feed. Found it thanks to FPT and I was zoned in the entire time. Great job, Katie. 👏🏽 Hope to see more in the tech space by her and the team.

[@EricGolovin-w3q]

Very interesting interview which opens a door behind apple design and engineering processes. Always been a fan of Johny Srouji and John Ternus, after this interview they've become even more compelling. Also, it's great that CNBC follows the principle of equality and demonstrates that no matter what condition the interviewer is in, this approach also reminds me of Apple's principles.

[@phenomenalfemale524]

How often do you see a pregnant woman doing an interview? This is rare, and refreshing.

[@gnuemacs1166]

Forced to work even when pregnant not impressive exploitive

[@RunForPeace-hk1cu]

@@gnuemacs1166when you pregnant you become a vegetable? 😂😂😂

[@darinherrick9224]

Horrifying. She should be on paid maternity leave. Unless she absolutely demanded to keep working?

[@gnuemacs1166]

@@darinherrick9224 who would demand that ? Only in America where they make no provisions not even a parking space

[@notoriouspomegranate5612]

She should do whatever she wants. But why would it be refreshing?

[@TomNook.]

Poor John, didn't talk for ages 😂

[@goyaldev09]

both guys have intense focus on quality product- a key learning for me

[@mingouczjcz3800]

It seems quality and innovation are issues for Apple.

[@LBrisk01]

@@mingouczjcz3800quality is definitely not an issue for Apple lol

[@wyattb3138]

Compare this to Microsoft SVPs

[@maxziebell4013]

Love Apple, but 8GB on base models in the pro lineup is really embarrassing, though.

[@mancerrss]

Are you a bot?? Because both Pro and non-Pro iPhones start at 128GB now??

[@lennard4454]

They know what they are doing! Maximise Profit 🤑 People buy anyway. There are many people who just use Safari, Word and Excel.... Those people will actually not notice and don't care.

[@maxziebell4013]

No I am not a bot… and I am talking about the RAM on MacBook Pros … 8GB disk space would be a bit low 😂

[@bencegabor648]

That's for the M3, which I believe is for the 'regular' customer, which I agree is still very little. The M3 Pro starts at 18GB and the M3 Max at 36GB, those are the chips truly intended for pro users.

[@maxziebell4013]

@@bencegabor648 Yeah, regular customer… but than don't call it "Pro"

[@tshirtnjeans4829]

Q: Are you relying on some Nvidia at all? Are you guys buying any... Johny Srouji cuts her off nervously A: We cannot discuss So yes

[@wyattb3138]

Apple hates Nvidia. Maybe because of Johnny.

[@tshirtnjeans4829]

Who's Johhny?@@wyattb3138

[@discoverlight]

So amazing to see two high rank Apple executives being so relatively open about silicon and some internal management, and also when you hear what they say it makes total sense cause the products they make are a clear representation of that, pure commitment to the final product, if Apple (in a parallel world) decided to sell their software and silicon chips they would be bigger than some big companies today.

[@Classicman.43]

Sheesh. Some parts of this felt like a deposition rather than a friendly interview. Good video

This was surprisingly interesting, in depth interview and questions were incredibly smart. Katie did phenomenal job here. Or whoever prepared these questions :)

[@michaelkhalsa]

Because they control both the hardware and os, Apple is in a somewhat unique space to bring forth truly next generation approaches, which companies like IBM are currently pioneering.

[@JDelta87]

Johny “We are not a chip company” Srouji 😅

[@piegangxbankroll8970]

Johny Srouji Is well articulated

[@cim8097]

I am convinced that Johny Srouji is 100% a James Bond movie villain

[@hailandfire1822]

Interviewer: let's talk about the future Apple: we can't discuss the future Interviewer: Are you relying on some Nvidia at all? Apple: Again, we can't discuss. Therefore: NVIDIA IS IN THEIR FUTURE PLANS

[@JasonB808]

Apple hasn’t used NVIDIA in a looong time. Apple Macs used AMD graphics when they were using Intel Macs for a while. Apple make their own I-GPUs in Apple silicon and they are nothing like the IGPUs in desktop processors. The M3 Max has a GPU that is on par with GeForce 3070 laptop GPU but with far less power consumption.

[@hailandfire1822]

@@JasonB808 So you can see the future? You must be making billions.

[@dqieu]

Most assume the question is about development, not product@@JasonB808

[@portman8909]

Apple will use Nvidia for ray tracing on iphone

[@AaronTheHarris]

Good interview, probably gleaned about as much as you can expect to hear from Apple regarding these types of topics.

[@silverfish764]

That is how a tech interview is conducted. Such a great host with two world class engineers.

[@GeorgeLathem]

When you get the questions before the exam and finish the exam in 5 minutes flawlessly

[@maxsaltin1001]

Apple makes amazing products! Expensive but they are of great quality, it is always worth it. They last for years, perform for years, looks great. I wish I could afford the visions pros but maby someday. I’m confident they will know and want to keep leading hardware/software product capitalisation!

[@RB-uw6ez]

Katie Tarasov, you did a great job!

[@TheBoyJenius]

One thing I learned: Johny is serious as hell about his craft. That man is a perfectionist.

[@jairunet]

"My team knows I don't like surprises, not even on my birthday" Johny Srouji = Savage

[@Answerx32]

Great interview. I hope Apple does this more often.

[@awesomebrotherhood7698]

I am sure Johny will get a raise after this interview

[@mli8270]

Informative interview! Be great if CNBC start making series of in depth interview like this for the mag7 and beyond

[@thecapone45]

I really enjoyed this interview I think Katie did a good job. Seemed very elegant, poised, and polite and intelligent. Really enjoyed the is interviews of hers and I think Johnny really shined in his intellect and his pride in the work he does.

[@MA-xb2yz]

Timestamps?

[@kratosrage]

this is the first interview that I'm seeing apple spoke person talking with much clarity

[@aperzinger]

always great when apple faces such interviews.

[@victorjr.]

Hello Johny greetings from Peru , I wish you the best this coming year at Apple , I am glad to see you on this interview.

[@rubenrodrigotv]

Katie did great questions. Fantastic interview. Congrats!

[@acdnintheusa]

Apple is famously quiet. At times they’re accused of lagging their competition. As this interview touched on, their efforts in generative AI being the most recent criticism. This great interview should dispel and quiet some of the critics.

[@KauniLeonard]

Glad to learn

[@229Mike]

Very good interview with top leading industry insiders from Apple. I would’ve liked some of the questions about the new Vision Pro and the future impacts on what they believe this will bring to Apple as a new category they are going to offer, but overall very interesting.

[@adamzguy]

Likely a condition of the interview to leave it off the table?

[@michelstronguin6974]

The real question is if Apple will have to drop the EU due to the restrictions put on it. They did USB-C which is great, and Apple can handle that. But opening up the platform, plus forcing Apple to have the battery easily removable by a layman is harsh. I believe Apple can push back a bit here. Secondly, a good question is - since TSMC provides around %95 of the 3 and soon 2 nanometer global chip supply, how aggresively can Apple realistically switch gear if China invades Taiwan? One can only hope that Apple has a secret project in the USA to build foundry capacity 15 times that of Arizona. If not, the modern world will suffer greatly, not only Apple.

[@louistech112]

This is a great question I think they prob are working on a chip plant here . I know tscm is working in Arizona to build a fab plant

[@NealIRC]

A pregnant woman standing next to 2 guys is easily 1 of the best videos to watch.

[@sanbetski]

Why, explain

[@Optim40]

You mean some girl sitting like a dude ? Thinking she's in complete control ? Nah I'm good. She actually disrespected those two men with that nonsense.

[@NealIRC]

@@sanbetskiit shows she has confidence.

[@sanbetski]

@@NealIRC thats a stupid and sexist explanation. So any pregnant doing their job is confident?

[@NealIRC]

No@@sanbetski, a pregnant woman posing with 2 guys and not caring what others think, is confidence.

[@tostyjoost]

beautiful interview

[@ddemonology]

John Ternus seems a lot like a possible Apple CEO after Tim Cook leaves the job... also Johny Srouji. I listened to the whole interview... I rarely listen but it's amazing what Apple does

[@Marvel-HP-DC]

29:37 how they smile when she asked how they respond to the grow of AI by other big companies. Apples has a big big plan I think to crush that all!!!They work for years on that and are so proud of that so they are really sure that they will demolish the competition. 😮

[@imvalentin]

And it was a complete flop lol

[@liangkeshulizi]

informative talk

[@EddieThe]

Very exciting time, both their teams have really done some incredible things. Very excited to see the future of apple silicon play out over these next few years.

[@darrenjoe674]

Apple. Love it. Great job.

[@Profato]

Great interview.

[@NerdRapper]

Ah yes, the marriage between hardware and silicon 🤣

[@legendhasit2568]

Exceptional interviewer. Well done

[@prosharpshooter8965]

Am I the only one seeing that Kate is most likely pregnant? (Hoping that her extended belly isn’t a health complication) - I like how CNBC is pushing the envelope on changing the narrative on women and pregnancies in the work place. Kudos 👍

[@robertosanchez879]

I love the Christoph Waltz guy

[@Nilvou]

She asked all the right questions and clearly did her research.

[@satvikk3167]

Johny Srouji, what a man, what an engineer 👏

[@corvinyt]

This setup has a Lewis & Clark and Sacagawea vibe to it. 😁

[@austinarchibald]

Next CEO of Apple. I like him!

[@mjyoutube5376]

Good questions by the journalist

[@chirapacidne]

Karen just reading simple questions prepared ahead of the interview. And they obviously can't respond to the questions honestly, so these questions are generating just stupid cororate bs as the result

[@makasii]

Yes Mam, we do know Apple does it all, AND we highly appreciate how the products amazingly improved since Apple took the lead in their chips architecture. As creatives and independent professionals, we need products we can rely on, products we can trust, can last, keep their value in second life market and last but not least, a strong ecosystem to have multiple products working seamlessly together. The only "sad" part (but it's a general aspect in our today's tech world) is that the hardware and design innovation isn't as exciting as it was 20 years ago. Changes are a lot less impressive between generations of products, reducing a lot the pleasure of getting a new generation, as it still look and feel the same than the previous 3-5 models...

[@vanbccanful]

“We are not a chip” Ok, we get it Johnny!

[@josephroberts7374]

Very well done interview. Educational. Could see the passion and drive of both engineers, and the love for their work and Apple. Interesting answer to their future AI prospects as well. Seems to be in line with the rumors I'm hearing of an announcement related to AI coming this Summer. Also, Cook at yesterday's earning call mentioned AI for the first time. Given they have all the aspects in house, and they control, AI is gonna be a BIG market for them moving forward.

[@flappospammo]

A real life dynamic duo

[@PiterStreak]

That question about the regular consumer knowing about the chips and if they truly care. That'll be a solid no. Consumers just want things to be smooth, fast and work great. They don't care what's behind it. It's like asking whether I care my Mobile phone 5G Internet does 1gbps download. I don't care. I just care my facetime calls don't look like potato, freeze and that my KZbin videos don't buffer.

[@peterkipkoech2882]

It's inferred, customers care about the customer experience, which is a function of the chip

[@aloktripathi27]

Speak for yourself. If there was no competition, yes but since there is a competition, there will be comparison and the know how's

[@PiterStreak]

@@aloktripathi27 most consumers don't even understand how a cpu works to care about it. I'm not speaking for myself. I'm here watching the video, so clearly I have some interest

[@superblondeDotOrg]

The "intel inside" marketing campaign was one of the most successful brandings in the history of Capitalism. Absolutely it made consumers "care" about which chip was internal to the product. Consumers chose to buy as a direct result of knowing what chip was inside, regardless of other capabilities.

[@PiterStreak]

@@superblondeDotOrg Intel inside campaign definitely was successful. It was short, catchy and it was everywhere. I don't think people bought them because they knew what Intel did. They just saw it everywhere and tied that to it being the standard for quality. This also created the low budget of boom, cause, again, not knowing what the chips did.

[@visionpersistance]

Again, Thank You Steve Jobs, for hiring these talented individuals ! Rest in Peace!

[@D.u.d.e.r]

Excellent interview, we need more of them! Now we know why they couldn't talk more about AI😉BTW, Apple is surely working on the their own modem, however as they've explained it's very hard to be as good as or ideally even better than industry's best modem from Qualcomm😬

[@mrshekar67]

This was so insightful . I was expecting an question on quantum computing's future for apple .. to increase compute and use AI efficiently

[@ointerface]

Nothing on AVP?

[@VincentLeong-bb4vn]

Really well-explained by Apple's officials. I like Apple as a company even though I am fully aware that they are sometimes just greedy. Apple products are a pleasure to use and the tight integration between devices, hardware, and software, makes them so good together and no other company can achieve this "walled garden" effect.

[@luxmaster]

very good guys, great interview.

[@andymrkipling]

Isreal. Love.

[@KelvinF]

they got kind of excited when talking about generative AI. I hope we get great updates with those AI improvements.

[@dominic7012]

Apple is the best company in the world. 👑

[@simustudio6207]

I would be happy if they say something about cloud computing.

[@JohnSmith-pn2vl]

apple silicon is just mind blowing

[@설화아빠]

잼있는 방송 감사합니다

[@jesperhustad]

summarized 34 minutes for you: APPLE IS NOT A CHIP COMPANY

[@LeeWoods]

Should have asked them about their opinion on cloud computing being the future. I just don't see a need for such high performance on my local machine, I just would not need it a majority of the time.

[@superblondeDotOrg]

The same was said in the 80s and 90s and 00s with each generation except back then the theory was about teletype machines, or thin desktops, or dumb terminals, each time that theory failed, just like "wireless will be free everywhere, no one will have to pay for bandwidth" was also a failed theory.

[@barty8980]

Yeah, see how cloud computing works when your internet connection gets congested or goes out, or you need it remotely on a mobile device and your signal goes slow or out. Never happen? Sure.

[@tapsel9961]

Yeah consider connectivity and security/privacy like on device processing of ai services like siri

[@phongle1772]

So they are years ahead of what the public gets. Wonder how many versions of Vision Pros they are on?

[@shaungrace9745]

you need a duel speaker, in each beats headphone piece, to create better 3d 4d sound. hope its something

[@TomNook.]

Apple have all the best Johnnys

[@shayargilani]

Johnny Appleseed is my favorite

[@nohackmeirl9509]

What's clear here is when the US has the capability to replace TSMC then all support for Tawain will stop.

[@portman8909]

US too uneducated to compete with TSMC fabrication.

[@GdncHfjbdkf]

What atom resonance is equal to a lower nm on the ibfrared spectrum that has low radiation in terms of our brain wave frequency?

[@eDesignHouse]

Great interview but Johnny needs to learn how to pass the mic.

[@bigbadwolf4419]

Apples bread and butter is their operating software

[@mnjai148]

Surprised by this interview. It’s not the norm

[@HaadBajwa-q9n]

Great video 📹 ❤

[@lorenzos-g9o]

Half of the interview felt like an Apple ad

[@phongle1772]

It’s because apple isnt trying to compete with anyone besides themselves. It’s brilliant because it means growth.

[@MarkWhiteartist]

What I got from this interview is that in order for Apple to build a great product they have to own the end to end process of the product. So I see Apple coming out with an iPhone cellular plan to compete with Verizon and stuff. Their own WiFi routers, their own version of Bluetooth, etc…

[@ThemeParkToday_4K]

great video

[@chengong388]

19:40 the reason is simple, because M3 wasn't that big of a leap over M3 N3 is just not that much better than N5

[@mikerepairsstuff]

Great video.. there are a kazillion electrical circuits in a computer and pretty humbling that if any one circuit was short circuited the device would not operate.

[@factorywatch]

Never thought about that