How To Price Your Paintings and Market Your Art

In this video, Stefan Baumann Talks with his students about how to price your painting and establish the value that you can build on that will demonstrate to collectors that your art is a good investment. We all want to know the base price that you should have to make art a true income sorce. Also a talk about marketing and art show and gallery. How To Price Your Paintings and Market Your Art.
If you want a free book on Painting go to
www.stefanbaumann.com There go to Free book and download it today
If you want private coaching the information is on my website or just call me at 415-606-9074

[@dmoher8566]

My favorite line, "... and it's not your business to try to paint something that they can afford." Love it. 25:11

[@idontknowaboutthat1904]

True!

[@meinfuhrer1100]

this man has the flyest vests

[@StefanBaumann]

Thanks?

[@brettkeating9654]

Don't think I commented yet but this video and pricing structure has been the most transparent, clearest, and simplest way to price my work I've ever seen. It has given me the ability to be transparent with my clients and feel a lot more confident in my pricing, especially with entering new art markets. THANK YOU!

[@tangents6299]

Lol, my husband just walked by and said Oh that voice, I could listen to him all day

[@pomodoro.pomodoro]

Haha gay

[@jinimurray4090]

@@pomodoro.pomodoro NO!!!!! JEALOUS?LOL

[@ramdarass]

$2 per square inch! let's unite and raise the value of our work together!

[@sf5823]

That's the bare minimum, personally for embroidered art, there's time to be taken into consideration too, so that's the very bare minimum price.

[@rachaelpeterson1767]

I have been charging $1 per square in for my custom portrait drawings and $20 per linear inch on my custom paintings.

[@DawnaRo]

You can raise the value of your work, but if people won't buy it because it's too expensive, you will have a garage full of "valuable" paintings you can't sell. Quality of the painting matters as well. Not all artist are good. And we are living in an economy where some things sell well and others don't. Paintings may not be one of those things that sell well.

[@angelaspaintings]

I built my way up to $2 per square inch over ten years! I am hoping to increase it soon

[@DawnaRo]

@@angelaspaintings I'm very happy to hear that! Are you able to sell enough to live on?

[@sf5823]

10:10 pricing, 19:15 gallery relationship

[@user-dq2ym1nn9k]

goddam thankyou sooooooo much

[@bobrew461]

Cut the fat from the steak! Cheers.

[@itsnlee]

"Art is a luxury, not a necessity" Awesome video, there's a wealth of info here

[@diversegardener392]

This was so important to me because I've always struggled how to price my art work and have shyed away on selling or giving a price. So I hold on to my work and figure one day maybe I'll sell one day. I've never had enough money to buy the good stuff so I paint in water colors. And sometimes acrylics in small frames of water color paper or canvas. I've always been told since elementary that I was destined to be a great artist. Well 57 years later I'm still painting on occasion. I'm a volunteer at a non profit and assist victims of crime and all my energy goes to that cause. But your videos are helping me to rediscover myself again. Thank you so much, I'm going to follow your advice and see what happens and who knows maybe meet you some day!

[@kathleenhutter4412]

Wow, this has been helpful, thank you so much. As an artist it's always been a "mystery" as to what you should sell your work for. $2.00/sq in minimum plus the double the frame, plus your time to put it all together. It definitely gives you a lot to think about and brings the value of your (and everyone's) painting up. Knowing the market and understanding it is so very helpful. I can't tell you how valuable this is! Thank you thank you, thank you!!!

[@StefanBaumann]

Love you Kathleen

[@LillPoss]

As my teacher was saying to sell your art cheap is not to respect your talent and work, and while we love to do it, there still is time and labor involved, then there are materials that are not cheap at all, and last but not least there is the uniqueness of an original that even if there is an artist copy, no one can repeat every stroke it is something of one of a kind just like you and as an average, if people get something cheap they don't appreciate it (don't mix it with a bargain, like that $60 Banksy originals lol)😀

[@delinaquilter1418]

Right on point. Be proud and enthusiastic about your work... sell it for it's value and worth instead of giving it away!

[@unitynofear7758]

I love a straight-to-the-point video by a man who knows what the fuck he's doing. I'm holding my first exhibition in two months. I paid for the space, and I get to keep anything I make.

[@Captain_MonsterFart]

How'd it go?

[@jackkellythorn1556]

incredible confidence booster. This hits home with all the truths and doubts that go around my hea. How can Any good artist expect to make their crowning pieces, if they are constantly rushing a piece out to the client, for the sake of their budget. Find the Right clients if you are a good upcoming artist. Do not fumble with the audiences who will belittle your worth. Do NOT sacrifice your quality/detail, for the sake of a clients budget, or winning over their trust.. Because neither party wins that way. You will continue to suffocate and prolong your progressions into the limelight.

[@jsunshine4]

Great points, Great Post - my Example : I had a painting sell at a Gallery and they did not give me the info on the client,( I was a new artist in the gallery so I get it ) >> when they shut their doors and Closed the gallery >>they Did ship me my Paintings that were still there hanging. I was thankful they didn't just take off with my work. This was in North Carolina.

[@courtneychross868]

This is very good information. My paintings use to be sold for far less than that but the I was visited by an art collector and he asked why am I selling my pieces so cheap are you a hungry artist or an aspiring artist? He asked. Now my paintings are being sold at a much better price. You see you have to value your work, if you can't do that no one will do it for you. The time you invest in a painting is very important and just as costly as the material you use to produce the art work.

[@rcw08]

This has been one of the most Informative lectures.I've heard thank you.

[@dalidaily]

when i was university some of us mature students were desperate for a tutor to give a lecture like this, but sadly they never did.........instead, they hid their own feelings of competition with their students, and somehow art is a vocation not a business........soooo bad....so many of my fellow students went on to abandon their art and work in banks, supermarkets, etc. Thank you for this lecture. I so appreciate it.

[@mypointofview1111]

A lot of that mindset is about stopping new artists shining their light in case they're better than the tutor. Maybe that's the case but there's room for many artists. There's 8.5 billion people on this planet, that's a lot of customers, a lot who will be happy to buy many types of art, plenty of room for everyone.

[@musicdragon333]

Exact same thing has happened with musicians. The clubs used to provide marketing, PA systems, clientele, etc. In today's world you have to be marketer, promoter, website designer, social media expert and hopefully, a good musician. Interesting comparisons.

[@ravenpersonaldefensesystem9015]

totally true. There's also these assholes that make you pay-to-play and tell you you're investing in "exposure", then you get to the gig and you're playing at 6pm to a crowd of 8 people who aren't even there for the show....glad my musician days are officially over. fug all that nonsense.

[@starkneked]

After 40 years of playing bars etc. I said screw it 4 years ago. I thought I'd eventually miss it. I don't, not at all.

[@BarbaraEMarshallCampbell]

You can outsource some of those tasks to other professionals.

[@saranaid4u]

My husbands a professional muscian and has been for 40 years and I'm a working artist.The parallels are indeed compelling. One observation that I have is that there used to be a fairly strong and influential muscians union that effectively protected muscians from the more egregious BS. Of course that's long gone and, so far as I now, never existed for us visual artists. I'm wondering if maybe co-op galleries might not be the way to go.

[@FrostSoul-qs6kq]

@@ravenpersonaldefensesystem9015 same with artists ... a rich asshole promissed me a proper studio , REAL stuff artists use for making paintings . but instead that fat fuck puts me in a small room with nothing but mirrors , no windows , a table im not supposed to drop any paint on because its 'KOREAN' Wood .... and my painting supplies ? FUCKING SCHOOL KID's PAINTING . ARTS AND CRAFTS SUPPLIES . but i still pull off some art work and what does he say to me at the end of the day ?..... its not black enough ..... I wasted 500 bucks travelled for 6 hours just to get to this fucker's office every day for a month with barely any money and that ... is what i get . So i thought to my self FUCK HIM FUCK MY OLD MAN WHO FORCED ME TO WORK FOR HIM and i went home and painted on a tshirt ... and its still the nicest thing i ever made for my self years later even with some of the ink and paint fading away .

[@maxECarts]

you gain my integrity man...thanks for rhos enlightenment...i paid my first art commission for 1500$...late 2008.... that i made a steady pricing of my works.too....finding new client...from Philippines .....

[@Cre-Art]

I know this is from 2016, but as a new artist I found it interesting and helpful. :)

[@maldoori238]

Many thanks for a much needed advice and tips on this difficult issue. Really appreciated . You do have and indeed make a valid point especially about the square inch point . I share your views. I am new to this field. Last year a friend of mind, a professional artist herself invited me to be her guest at an exhibition and to submit a painting I have painted . I didn't know how much I should put as price. I went overboard and put a big figure I would not have thought would help sell the painting. It was bought! So if you don't aim high you will never get there!

[@StefanBaumann]

Congratulations Great story

[@patriciamcdermott9589]

congrats! that's a great story. good for you!

[@classicartfoundation639]

Great, was it a nude with huge boobs?

[@freedomjunkie7843]

No work of art has an intrinsic value. The value to the artist is in the creation itself, and the time, blood, sweat & tears required to create it. The value to the consumer is merely what they want to pay - either because they fall in love with the creation, or because they see a financial investment. There are times when an artist can sweat blood for years, only to be offered a slightly-used turnip, and other times when a few casual, throwaway brush strokes will earn "half my kingdom, and my daughter's hand in marriage"...

[@evelynwebster1219]

WOW!!! I REALLY NEEDED THIS EDUCATION ON HOW TO PRICE MY WORK!!! THANK YOU FOR TAKING YOUR EXPERIENCE AND SHARING !!!!!!!!

[@RaymondOreFineArt]

Brilliant advise, thank you

[@susangoh6551]

Thank you for all your valuable insights. I watch / listen to you while I paint. You are a life saver!

[@chrissymurray1643]

G'day Stefan, thank you again, your words made me rethink about the way I'm pricing my work. This video is a valuable lesson and I hope alot of artists watched this video.

[@Katerina-vm2ok]

Finally found someone who tells it like it is...thank-you.

[@vduron1]

Great info! So glad I found you on KZbin.

[@daytonagreg8765]

I didn’t think it was possible to realistically address this question in a KZbin video, but he did it. 💚🎨👍

[@GinaHaffie]

love your videos Stefan. Thank you very much.

[@RoughDiamon]

Brilliant tips, thanks Stefan. this is something i've been struggling with and you've made it so clear.

[@SandraJSchultz]

Excellent Stefan, if I could give you 5 thumbs up, I would. Thanks.

[@AlonzoTheArmless]

I've missed not seeing a new video from you for a while. Now you post a new one, and it's one of your best! Pricing your art is so scary and confusing. This practical advice is most appreciated. Thanks, Stefan!

[@StefanBaumann]

+AlonzoTheArmless Thanks I have been behind after going to the Plein Air Convention

[@AlonzoTheArmless]

Oh, that's right! I've been reading some FB entries on the convention, all favorable. I hope you had fun. And, no, you're not behind. You're doing us KZbinrs the favor. We're just greedy Stefan Baumann fans.

[@StefanBaumann]

+AlonzoTheArmless I love my fans

[@gigiscottos]

Stefan Baumann we love you Stefan...and missed you...I kept checking for New posts and found a few just now...so excited...hope you had a wonderful time...I hope one day to have a chance to go to your workshop...bucket list my friend...bucket list...

[@HowardWimshurst]

Great advice! So helpful! I am helping my dad to market and sell his stained glass window panels. Some of his works are very complex but small, I was thinking of coming up with a calculation based on how many pieces the panel is made up of

[@danielclaeys7598]

Thank you for the information. I paint very small oils, all between 1inch x 1inch up to 5 inches x 5inches. The unusual thing for me is that the smaller the paintings get, the more money I make. The difficulty comes in framing. Framers are becomming unwilling to frame anythiing that small. I don't know if it's luck, a fluke or maybe the novelty of it all, but I did sell five of these little gems for $800.00, the largest was 4inches x 4inches. I learned a long time ago in the florist business that there are times went certain product demands more than keystone pricing and there are customers that can and are willing to pay for the perceived intrinsic value of that end product.

[@mypointofview1111]

The level of skill, not to mention the eye strain it takes to produce a miniature painting is extraordinary. Many years ago there was an art gallery in Waterloo, London I would visit. The artworks were jaw dropping, the details astonishing. For that alone they should command a high price, so I can relate to your story

[@macknickelson4866]

Very informative... Just started painting with oils and making my own pigments thanks to you. Would love to see a video that goes into the methods of maxfield Parrish. Keep up the great work!

[@StaIIIone]

Great info Stefan, thank you for sharing your knowledge (and keep the market alive!)

[@amyhassan312]

This was excellent advice! I've always struggled with how much to charge for my work. This gives me a standard and consistency to follow. Thanks!

[@vanessafawcett5224]

Hi Stephan, Im so glad I found you videos, they are really informative and i am enjoying them enormously. Thank you.

[@joshdartist]

Timely advice, much needed and very helpful!!! Thank you for all your videos, I'm just getting into them.

[@pennykent5687]

Incentive NOT to go with galleries 🎨. Social Media is A LOT of work as well, aside from doing your art, and having a day job.

[@constancebrosnan2307]

Loved this one. Thank you!

[@markdominick3511]

Thank you so much for your efforts to help us struggling artists and wannabes. Very noble work.

[@chocolatcats]

Thank you for the education!

[@GrandCoreMusic]

Extremely helpful! thanks!

[@user-fc1mh5cs4h]

This is great advice. I'm a practicing artist, and while this doesn't cover everything, I feel like it's really good advice and helpful to understand gallery relationships. 2$/square inch is a great baseline.

[@mitchg7809]

Just found your channel & it's everything I have been looking for! Thanks for you str8 forward opinions

[@barbaraa5017]

Thank you, thank you! This was such important informacion. Starting today to recalculate. Have a great day.

[@Chilcutte]

Really impressed by how well said that was. Me artist upped my prices and sell more. I did not do a % I did an adjustment based on hourly wage increases but same idea more or less.

[@ingridcoke1360]

Thank you so very much for this invaluable lesson.

[@mobikenobi23]

Thank you so much for this video.. much love!

[@chantellehunter6315]

I am so glad I found your channel! Truly amazing and every artist should watch every one of your video's!

[@StefanBaumann]

Welcome and have fun

[@RedSoxKal]

Good to see a new video Stefan. I was delighted that it was a long almost 30 mins video. I love listening to you while commuting back and forth from work. This subject is interesting. I've always wondered how much to price art. You've given us one way to follow. I'll give it a try. Thanks for the depth of information.

[@StefanBaumann]

+RedSoxKal Your so welcome and thanks for putting in the time to listen to me

[@moonsofourmother2815]

Thank you Sir for this beautifully grounded and clear perspective on pricing.

[@SeamusODuill]

Hello Stefan, great video, the first one I've watched, clear and practical advice, many thanks

[@trober1104]

First solid and firm pricing. This was definitely not talked about in grad school. Thank you!

[@brentnicol6391]

I thank you for the solid information and advice.

[@DidiArte]

Thank you so much!! You have answered so many questions and have given me new directions to pursue!!

[@Gryphyn3]

I'm following his advice. Makes perfect sense to me and makes it easy to price. No more guessing and pulling numbers out of thin air.

[@FernandoRodriguezPmP]

You have given awesome advise with great integrity. That surely goes a long way.

[@Brynmr]

The $2 psi doesn't quite work for me. I use a kind of bell curve approach where the really large pieces come slightly under 2.5 (my price psi) and the really small pieces (8X8 in) come slightly over 2.5. Otherwise the small works would be ridiculously cheap and wouldn't be worth selling to me.

[@ai-man212]

$2 was just the minimum.

[@foreverjoy9334]

Yea, I get what you mean. I worked everything out by square inch and adjusted the smaller end and the larger end because once you get a bit higher up the prices were becoming ridiculously high and at the moment I don’t think I can command those prices. However Stefan is right if artists could just agree on this basic minimum this would change the art world. I have spent so much of my time throughout my life reading, watching, learning, getting qualifications, teaching, practising my craft and then sell a painting for $450 and that’s nothing really compared to what I went through to get where I am.

[@shirleystewart1729]

Thank You So Much! 💕

[@sv650ssuzuki2007]

great as usual! I have not sold any of my work yet but according to the math you suggest, I have a bit over $1,000,000.00 in paintings that I have made all packed into my home/studio. I think I will soon be on the six o'clock news for my home bursting open from all my paintings. I look forward to your next video.

[@gigiscottos]

Peter Krenz hi, please forgive me..I had to share or comment...I lol...oh your comment is wonderful...nothing against Stefans message..really just your thoughts...I'm a comin knockin on your door...that is classic...can't make that....up...thanks

[@StefanBaumann]

Peter Krenz let's sell some of those paintings

[@sv650ssuzuki2007]

Actually, your videos helped me realize that my work was kind of lost and struggling :) since then I was able to make the choice to destroy the majority of my prior work. Since this comment and many of your videos -- I feel I have improved greatly as an artist. My home/studio is still packed full with paintings though... But seriously, I am concerned about my home/studio space bursting open from all my paintings.

[@metanastescafe9599]

Hi Peter, can you borrow me a few dollars? :-)

[@ranurajput1055]

ser marine kuch painting sell karba Sakta ha

[@judybraden1553]

WOW! Thank YOU ! Keep up the good work!

[@Isaiah-hy2xf]

That was SO helpful, thank-you!!

[@ddaydreams5338]

Thank you for the information !

[@NolaGB]

So enjoy your videos and am learning a lot! Where I live, I was told by the local art "guild" or group, that because I was an "unknown", my work should be priced at about 50 cents a square inch. I don't live in a large city and there are no art galleries, so I have thought about selling online, but haven't as yet.

[@bellablanchard7341]

Yes, I really enjoy your videos. Its like attending a master art class!!

[@StefanBaumann]

well some day please do attend a workshop

[@AI-InspiredPainting]

Excellent advice! I especially appreciate your ethical and professional advice on handling the situations on buyers going around the gallery, and still giving credit (and commission) to the gallery. Subscribed! :)

[@StefanBaumann]

you bet

[@idontknowaboutthat1904]

The history and ethics of maintaining that relationship is crucial and such valuable advice.

[@edn3472]

Thank you so much for this! Looking at the worth of my art and talents in a whole new light!

[@haroldgolden3659]

Thank you for the advice.

[@glendapaul6191]

sound advice. thank you Stefan

[@silvercloud88832]

Thank you for such good information. I have been at a loss of how to structure a price for a painting and now problem solved.

[@rener689]

So Happy NewYear, they all went up! Nice explanation on a sometimes difficult matter! Thanks a lot!

[@QUEENDIVALUCIA]

This is what is missing from art school education! Thank you so much!!!

[@pamelalee8668]

Excellent and ethical information. Thank you!

[@tatydesignstudio4575]

Stefan thank you so much you just gave me a golden advise

[@afrikaanspoppie1005]

Great advice on pricing!! Thank you

[@sorrowiscool]

Great vid m8. I was just in this crisis myself of what to price my work.

[@bingok1]

THANK YOU SO MUCH! FINALLY A COMPRÉHENSIVE SENSIBLE GUIDE LINE.

[@eno_7206]

Thanks for the info. Great content.

[@jinimurray4090]

Love it!!!!! THANK YOU 😊❣️

[@c.j.8803]

Very helpful thx so much for this never knew what to sell my work for never even thought of per square inch thats a great way ty for this 👍🏻

[@mariabrophy1]

You are an excellent speaker - I could listen to you all day!

[@paintwithpa8694]

I’m in total agreement with this! I’m implementing it immediately

[@tbm7187]

Brilliant! My mom was a pastel portrait artist. She did 10000 of painting across America. She never did do a gallery. She claimed they were snobs. I agree a standardization of our market would be most helpful. She kept her prices low since her target audience was the working Joe. I always thought she drastically under sold herself.

[@yolandedaraiche6621]

En français svp

[@RovingJack]

I don't know if this varries according to medium or not. But I ran some numbers in a couple ways. Using a base size of 8x12 for a painting. 2$ an inch gets you about 192 for the work, if you instead simply said you put 13 hours into the painting and got a 15$ an hour wage you would come out to about the same price. The other way somebody told me to price in the past was to ask me "How many of this exact type of painting do you want to paint this month?" 'I could imagine doing 3 or four.' "Then price them so that you will only have four people willing to pay for your paintings this month."... which frankly makes a certain amount of sense to me. but there is that sense that I want people to enjoy my artworks and not to make it unattainable by a fan just because they don't have a spare 500-2000. But then that's what getting prints and even simple posters made can be for, and frankly you can sell the same painting 700 times in poster form and it may bring in more than the original ever will, so do that too. If you want to make it special for the buyer of a poster sign it to them personally. all is good. I know this intellectually but it's so hard to hear prices like 2000 a painting and think about being so bold as to ask that price. It's something I have to get over.

[@CarlottaART]

Great information! Thank you Stefan.

[@StefanBaumann]

Welcome

[@CanadianMang]

What a great video. Spoken with so much confidence and clarity and wisdom.

[@softersin12]

This is great, thank you!

[@laurenmonack]

This is so helpful. Thank you.

[@danallured5806]

brilliant, makes me think of my art in a different way, just started painting in oils a couple of years ago and never dreamed I could sell paintings, still trying to find my niche and getting time to paint, its moving in that direction and this vid has inspired me to try a bit harder.thanks again.subscribed. Dan U.K.

[@StefanBaumann]

Dan you go for it and let me know how it goes

[@darryloberling8640]

Thank you for the tips Stefan,it's a very good instructional video!

[@StefanBaumann]

your welcome

[@capturedserenityartbychris9817]

Thank you so much. You make a lot of since and it really is a burning question amongst us new artists trying to make their way. I was told to figure cost of material. Which got confusing cost of paint, canvas, resin. This led to discouragement and frustration I prefer the square inch method it is not as stressful when figuring out what to charge.

[@patriciadevlin9154]

Greetings from Ireland. My wake up call, truly inspirational thank you so much.

[@sandydimond3363]

You have just answered all my confusions about pricing my work. Thank you so very much xoxo From the bottom of my heart

[@jamiecoates1529]

Solid advice. Thank you! You're a real asset for artists.

[@StefanBaumann]

Your welcome

[@kruggalleries]

Thank you so much for this video. I've been a "closet" artist for my entire life. And due to encouragement from friends and family. I'm entering my first art show, but had no idea on how to price. This is so helpful

[@edytasalak2987]

Excellent advice Thank You!

[@StefanBaumann]

welcome

[@amandaharig1978]

I appreciate this hybridized advice for gallery and online marketing. The gallery is still an authority for art markets. The online presence that artists carry are still considered extensions and open the door for haggling. Very interesting. I am glad that I ran across this.

[@ValeraFM]

Thanks, Stefan for great presentation

[@StefanBaumann]

your welcome