Stellantis is in deep trouble but is there a future?

Of the major car manufacturers around the globe, Stellantis has both the most brands and the biggest challenges as the world changes at a faster pace. In this final installment of our ‘Big Three SWOT analysis’ miniseries, Craig Cole is back to present the strengths, weaknesses, opportunities and threats of the companies we used to know as Fiat Chrysler, Peugeot, PSA and General Motors Europe . . .
#Stellantis #Chrysler #Fiat #AlfaRomeo #Maserati #Dodge #Ram #Jeep
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[@NomenClature-o8s]

Ever been to that small restaurant with a four page menu? They are trying to do everything but everything is mediocre.

[@craigcole5497]

That's the best description I've ever heard. 🤣 - Craig

[@emikomina]

worst of all is the price doesn't match the quality. overpriced for what you get

[@RespectfullyHumble]

Everything is mediocre and also sub standard quality. Come to think 🤔 about it Chrysler, Dodge, RAM, and Jeep where doing much better under Fiat's umbrella than under Stellantis. At least Fiat invested money in Dodge, RAM, and Jeep and they gave the Hellcat and Demon the green light for production. Yes, the defunct CEO of Fiat Chrysler, Mr. Sergio Marchionne did a pretty decent job of reviving and pushing the Dodge brand into an American hours power leader. May Sergio Marchionne RIP. I really think he's extremely disappointed with the French connection and trying to dig himself out of the grave😢.

[@quixomega]

If I was in charge of their lineup it would be: Dodge: Charger, Dart Chrysler: Discontinued Jeep: Wrangler, Renegade, Cherokee, Grand Cherokee RAM: Dakota, 1500, 2500, 3500 and a Promaster actually based on the RAM platform. Cut the junk, compete in the major segments.

[@JoeSchmoeTheFirst]

There is no future in the USA if there is no new product and the old product on sale is outrageously priced.

[@imnotusingmyrealname4566]

RAM dealers currently have BRAND NEW 2023, 2024 and 2025 RAMs on their lots and these people talk about how the RAM 1500 is the best.🤣

[@MrRaitzi]

Too much shit brands. Way to make them better is to stop making all shitty models.

[@MaddNomad1015]

Funny you say that because Stellantis is in charge of all the historically shotty brands

[@MrRaitzi]

@@MaddNomad1015 to my example take Jeep. Wrangler can stay. Rest of the models should be canceled. Make Wrangler as good as possible and you will fix the brand of Jeep.

[@Dillingham-]

Fun facts: the US is producing the same number of cars now as in 2019, but the number of cars sold is 13% less. You might conclude automakers abandoned affordable sedans for unaffordable SUV and EV things.

[@jeffs6090]

Or conclude that they loved their pandemic era profits and they are trying to still ride that wave. Chips are back in production. Other parts are back in production. Shipping around the world is back to normal. All the reasons they had to raise their prices back then are no longer there, yet they refuse to lower the cost to consumer. Therefore, fewer people are buying new.

[@imnotusingmyrealname4566]

​@@jeffs6090The best video on the situation is CarEdge's latest video on the Stellantis brands. Prices have increased 50% in the last 5 years, they have the longest time on dealer lots before they are sold yet prices stay high and Stellantis doesn't spend any money on incentives for dealers to sell the cars they are currently bleeding money on. It's insanity.

[@Slickpete83]

*Take a lesson from Toyota and build cars that last a long time out of warranty*

[@noiwtna]

That's technically bad for business. The balance is bringing the cost of repair down which means pulling back on all of the electronics. There's no real need for electronic brakes, accelerator pedal, gear selector, amongst other systems in these cars. Toyota vehicles break but they use the same parts over decades in some instances. So repairing them are cheaper and easier so most will do it in the driveway and keep it moving.

[@NomenClature-o8s]

That requires a different vision for the company and would take at least 15 years to complete.

[@dominicancheif117]

The 300c is surprisingly a reliable car. My uncle uses one for taxi service in NYC and it has over 300k miles 😮

[@joecool9739]

Have you seen reviews for the newest generation of Toyota cars, SUVs and trucks?

[@bobburges3654]

Turdyotas are fugly garbage.

[@seiph80]

It seems that no matter who takes over then-Chrysler products, it always have seemed to be toxic for some reason.

[@uberenthusiasts]

That's because Chrysler is a mediocre company. Not even Mercedes could save it.

[@DaveSoCal]

Sorry, don’t like the new Charger.

[@electrikoptik]

Stellantis (formerly FCA) has been building low quality vehicles for decades. I'm surprised they haven't gone out of business sooner.

[@ronaldckrausejr7762]

Almost all of their vehicles are so bad; the employees on the line wouldn’t touch them, nor would people working at dealerships

[@venivediicommented4046]

Lies

[@kevinvojta692]

@@ronaldckrausejr7762 Then how come my father has 198,000 on his 2008 Ram. Never had a problem with it. I have 83,000 on my Hemi 2015 Ram 1500. Oil changes only so far and front brake pads.

[@know916bound]

​@@kevinvojta692Chrysler was bought by Fiat "FCA" in 2014, and they changed their name and much more in "2021". But overall poor quality since then. And they never would have been bought out if they weren't already pretty iffy before in quality. So ignorant.

[@know916bound]

​​@@kevinvojta692I also sell parts for a living. You're not getting to 150k without babying that thing for your 2015.

[@warrenny]

Not too sure about this channel. They're talking about Jeep is a money Machine but actual sales are falling by over 25% from n last year.....and last year was the worst year for Jeep in this century.

[@dickwadd295]

Right? And instead of prioritizing a Cherokee replacement they focus on an electric Wagoneer that’ll cost north of a $100g that no one will buy. Cherokees competed in the biggest segment, and Stellantis tried to fill the void with the smaller, way overpriced Compass. Not to mention that, yes, Jeep lots are sitting with a lot of overpriced inventory right now that doesn’t seem to be moving quickly.

[@mikemaslanka3786]

All I can add is that I have owned 3 Chryslers this century. A 300M, 300c V8 and 300c V6. All 3 were good cars that I drove for about 100,000 miles each before selling them. In fact the last one (the 300c V6) was probably the best car I have ever owned. Trusty and very reliable. I hate that Chrysler has virtually disappeared and wish it could be revived. I admit, I am a sentimentalist as it was a big name in American automotive history. Many opportunities have been lost on that brand over the years. I always thought that with some imagination, engineering, design and investment that Jeep could have been the American Land Rover except with better quality. On the Tata discussion, I totally agree with you. A basic car without bells and whistles could be made for $15K and it would be bigger than the Indian car and sell like hotcakes. Roll up windows, turbo 3 cylinder, 4 seater, spartan interior, manual seats, limited electronics, 3 colors and just the basic controls, etc. Thanks guys!

[@gregkramer5588]

The Ramcharger should be a hit over time. Jeep got carried away with moving upscale. Who cares about the Ram concept that 10k people even know about and would not be price competitive. Can always count on this channel for the most pretentious unlikable spin.

[@imnotusingmyrealname4566]

Lmao so true. These guys praise RAM even though they are the most expensive with the most days on dealer lots because people don't wanna spend their life savings on a stupid unreliable truck and corporate doesn't wanna give dealers incentives to finally offload their stock of vehicles that's making them go bankrupt and excepts the dealers to take the loss. They argue for regular mass culling of employees because they don't perform enough, while executives made all the decisions than got the company where it is now. They call for the death of the European brands whole the American brands are the ones that outpriced themselves and are now glued to dealer lots.

[@BobSmith-ui4qu]

Canadian who just landed in France, there are so many Citroens, Peugeots, Fiats both car and van that stallantis has no worries. It’s only the USA side that there is an issue.

[@imnotusingmyrealname4566]

Yup. American Stellantis brands have gone up 50% in price in the last few years, people are not buying them, dealers have 3 model years on their lots and they don't get any incentives from Stellantis to sell their stock. This is all corporate greed, American corporate greed, every. single time.

[@real_losfidante]

The reason Stellantis operates so many brands in Europe lies in the diversity of European cultures. If you’re sitting in the middle of America and fly 3-5 hours in any direction, you’ll always end up in the same culture. In contrast, if you do the same from the center of Europe, each time you’ll find yourself in a completely different culture. These various cultures are reflected in the different car brands, creating a stronger emotional connection between the brand and car buyers. Additionally, the tradition of the respective factories, which played a significant role in the post-war recovery of a previously bombed-out Europe, contributes to the strong emotional bond that different cultures in Europe have with various car brands. Stellantis has made a deliberate decision to revitalize these car brands, to carry tradition into the modern age and prepare them for the future. Naturally, the projected sales figures for each individual brand are lower, but overall, this strategy elevates Stellantis to a global automotive giant, and it can afford this multi-brand strategy through synergies. From a brand management perspective, I interpret Stellantis' strategy in Europe as a strength, not a weakness.

[@MotoManTV]

Good point - one I understand having lived in Europe twice. However, it is now outdated. Europeans have moved on from the provincial attitudes of French only buying French or the more ridiculous case, thinking a Vauxhall is different than an Opel. Why do I say this? Around Europe, whether it be more price sensitive shoppers in Southern Europe or folks in UK & Germany, they are now open to brands they once were not: Hyundai, Kia, Toyota and more. Still not the majority but they have made huge inroads in eroding market share . . . This is what Stellantis and to some extent, VW needs to better understand.

[@real_losfidante]

@@MotoManTV Oh, I seem to have expressed myself poorly. It’s not just about the French buying French cars, Italians buying Italian cars, and Germans buying German cars. It’s more about the fact that each of these brands offers an emotional value. For example, as an Austrian, I spent all my childhood holidays in Italy with my parents, which allowed me to grow up with the Italian flair, which is why I like to refer to Italy as my second home. As a result, I feel more connected to the Alfa Romeo brand than to a German one. So today, I enjoy that Italian sense of life every day in my Giulia QV, even if I’m stuck in traffic on an Austrian highway. People who, from a young age, enjoy experiencing the diversity of other cultures tend to associate with them and remain emotionally attached to them. Europeans, in general, love to travel across the continent for their vacations, which means that the distinct characteristics of each country are carried far and wide and continue to resonate with people. This, combined with tradition, adds up to the fact that people still feel emotionally connected to the brands from their childhood and the various experiences associated with them. The same holds true in America with muscle cars and the revival of the Dodge Challenger and Ford Mustang. These models are far from being the cash cows of their respective manufacturers, yet they serve as emotional anchors that help define and maintain the brand. In the end, Europe has a richer and more diverse culture than America. Whether it’s England, Germany, France, Italy, etc., each of these countries has such a distinct identity that many people strongly identify with these identities-not just those from the respective countries, but also many others from different parts of Europe.

[@cdogg86]

​@@MotoManTV is that an IWC green Chrono 41? Either way it looks great on your wrist. You wear well. Great conversation in this video

[@MotoManTV]

Appreciate the further insight. Completely see where you are coming from and yes, there is room for 'emotional value', even in today's calcified car industry - just not at the levels once rang true. Why is this? 1.) There are far more car brands from outside of Europe (and the US) competing for that same market share. 2.) Whether it be Euro or Dollar, it takes more of the average income to buy the average car - which translates to more folks (in this case Europeans) making decisions based on value. It is there that the Koreans and in Europe, the Chinese, have been making inroads. Why is this important? It limits the amount of Emotional Appeal that will sell. So instead of Fiat, Peugeot, Citroen, Opel and Vauxhall selling practically the same car, they would do best to segment farther apart and focus. That is the point Craig and I were making. Either way, all good points and good discussion. Vielen dank!

[@jeffs6090]

To go with your European emotional connection to different brands, it then would be a great idea for Stellantis to drop the Chrysler/Dodge/Jeep/Ram brands and just stick to the various European ones. That way, they can focus on what you are saying. Stellantis should sell the American brands to that guy who wants it back in his family.

[@scottferris6309]

I am 70 and I can remember when Chrysler made cars that people really wanted. When I was seven, our across the street neighbor had a Chrysler sedan that was gorgeous. Chrysler used to make good cars.

[@andrew3139]

What a good chat! I enjoyed the listen.

[@craigcole5497]

Appreciate it. Thanks for watching! - Craig

[@Aaron-zc9cw]

The Uaw asked for more because they deserved more. They gave up a ton of money and benefits during the recession they never got back. After years of record profits, they just wanted a little of what they gave up in 2008. Don't be the bad guy and blame blue collar workers for corporate greed.

[@blandishb]

Exactly, easy to blame blue collar for economic issues and corporate greed but not realistic.

[@godofdun]

Agreed

[@makemoneyonlineguy6559]

Well said....STOP BLAMING WORKERS THEY DONT MANAGE ANYTHING

[@imnotusingmyrealname4566]

Stellantis brands have THE MOST days to sale on dealer lots, THE HIGHEST price increases in the auto industry and they are not giving incentives to dealers to sell their stock. It's corporate mismanagement all the time.

[@rogerrussell9544]

Depends who's in charge. It's doomed with Tavares.

[@Andoniscars]

product and design. all of stellantis. zero passion sofar.

[@jacksat2252]

No way we Europeans will give up on unions and become slaves and work for a minimum, lose healthcare paid by companies, lose 30 holidays, work on Saturdays, and work protection no employer can fire workers without a good reason we even have a worker's court, wages protect if prices go up your salary goes up, we even get paid for strikes, and.….Al thanks to unions. We work to live No, we should do like you guys in Murcia and live to work, with no time to socialize, piceshe is depressed or has burnout, can't afford to be sick afraid of the medical bills or getting fired. No thank you

[@iancouper3644]

Glad you said all that, I can’t believe Americans when it comes to unions and free at point of use healthcare. Crazy place

[@jcollins1305]

Jack Welch destroyed GE with his BS “Rank and Yank” style of management. To say that you think that’s a good manager style is insanity. How can you have people that are constantly worried about losing their jobs be effective workers? Typical though, Welch was lauded by the press, writing books etc, but at the end of the day, it turns out he was artificially inflating the stock price, destroying a great American brand which today is a shell of itself.

[@imnotusingmyrealname4566]

Inventing stock buybacks is not a brag, it's an embarrassment. The only reason they exist is to boost share value. Maximizing shareholder value has ALWAYS failed because you sacrifice everything that actually makes you money, your product and the people who make your product. This is American insanity. Lol we Europeans would never give up our unions. Volkswagen has NEVER in the ENTIRE HISTORY of the company laid off people.

[@donswier]

22:42 George's comments on Detroit are spot on! Grosse Pointe Myopians, penned by Brock Yates in 1968 was a clarion call rarely heeded. At least Ford wisely located PAG on the West Coast for a time to get perspective beyond their traditional echo chamber.

[@TheNewsExchange]

One person to blame for the Stellantis crisis. The CEO.

[@tanner_ij]

Great episode. The merger with PSA definitely seemed rushed and has been a bit of a disaster since. The move "up market" with alot of their products was just terrible timing as well, almost like the late '00s again when they were caught with their pants down without any small, affordable, fuel efficient vehicles. Seems like they're in the same position again, you see it here in Canada since they've axed their biggest sellers (the "value" models) the Journey, Caravan and now the Ram Classic without any real replacements. They're going to need a KCar / T&C / Neon breakthrough to pull through this IMO cause they can't keep relying on old, overpriced Jeeps and Rams. Maybe bringing the Rampage and Neon up to NA and undercut the Maverick?

[@ianjay5301]

I've taken three trips to Florida from Toronto this past year. Two were in my very basic 2008 Ranger (which does have cruise control but roll up windows) - the current trip is in my 2024 Maverick Hybrid. The Ranger does just fine - I bought it while waiting for the Maverick. It is in very good condition. A truck like the Maverick would sell if brought to the market cheaply. Your discussion about ride sharing is interesting as I doubt it would ever work in places like southern Florida where there is no public transit and everything is so spread out. It might have some success in large urban centers, but that is not the common situation as I drive the thousands of miles on these trips. I owned a 2012 FIAT 500 for 12 years and only sold it because we needed a four door vehicle for a new addition to the family. It was a very good car (compared to my diesel smart car with horrendous M-B service). Car sharing would also require a "McCar" - something cheap and something that doesn't exist in the NA market (unless the Chinese get in). Maybe Stellantis can smarten up and used some of its European smarts to provide the NA market with something cheap and practical. At the right price point, there is a huge market waiting in NA.

[@OPMDK]

The best thing for Stellantis would be they go to the US government for help and the American side of the business gets spun off in exchange for cash and restructuring. They get that Buick is going to be their Hyundai, and jeep is essentially now their Land Rover element, the Pacifica is the Pacifica and crusher could take the mantle of the mass market SUV element while dodge could target the more niche sedan and special application needs. This said the Grand Caravan became the Pacifica and the Pacifica can easily become the grand caravan again and people in the minivan segment still love the grand caravan.

[@quixomega]

Stellantis doesn't understand that Chrysler, Dodge, Jeep and RAM are discount brands that only move volume on price. Instead of trying to get their buyers to spend more they should be working on optimizing production to deliver better products at rock bottom prices.

[@tonymcflattie2450]

Hey that’s the Ev guy. Great collab

[@MotoManTV]

The very one! You can find Craig here: www.youtube.com/@EVPulse

[@craigcole5497]

Thanks so much. Glad you enjoyed the video. - Craig

[@AD-ct3mx]

Thats called” how to dig your own grave flawless”

[@vinnyc7142]

We have a 2010 Kia Sportage. It's my fiancee car from high school. We thought about getting a new car b/c the steering has issues. Looked at car prices and decided we will get the steering fixed. We just can't afford to buy a new car when there's nothing else wrong with it. Hopefully in the next few years we can get something new but can't even think about paying 30k for a compact SUV with 5-6% interest.

[@michaeljohnson4947]

If Stellantis sold Chrysler tomorrow, it'll take 10 to 20 years to completely flush the Fiat out of Chrysler.

[@erictate8986]

The major problem still is with Dodge/Stellantis is just the EV or that new TT Hurricane 6CYI engines are not going to cut the mustard by themselves !! Because people still want that Hemi V8 engine !! And that alone to cut off the Hemi, was a major mistake, because the company performance ,was built off that Hemi V8 engine and that's major !! What they should done is still Offer a V8 engine as a Option ,but a re- engineer Hemi V8 engine with more efficiency and power !! Or just come up with a brand new engineer , and reliable Multi - valve 5.0L V8 engine that would have 540hp ,and very good on Efficiency !! Plus the company quality really has took a major dump ,under european ownership by Stellantis now !! And pricing all there vehicles too high !!!🤦‍♂️🤦‍♂️🤦‍♂️👎👎

[@derbagger22]

While the EV push has slowed down, CAFE is still reigning supreme and all American manufacturers need to meet it. That's why larger displacement engines are falling to smaller ones, even if much weaker. However, the Hurricane engine, while having some teething issues, is a FANTASTIC engine and one I'm thrilled to own. My Wagoneer L is much faster than it has any right to be. It's also incredibly smooth and since I use mine for passenger transportation, it's insanely quiet and composed. No Hemi would get me to turn back...

[@Htfsik]

Asking for a more efficient Hemi is like wishing for a unicorn. It just doesn’t exist.

[@bobbyjones2112]

They need to come out with a performance compact to compete with the ELANTRA N and civic type R the golf GTI golf R..etc Dodge dart would be a good one to compete in the compact segment! Well for that matter Ford needs to come back out with the focus and fiesta! These companies just disregard people on the lower income scale that like to buy these compact cars. They need to find a way to make them profitable.

[@hitmanhart6275]

Low income people buy compact crossover not compact car.

[@iaskosam]

​@@hitmanhart6275 Agree. There was a Corsa OPC, some small fast Peugeot some years ago... Nobody cared

[@markcoopers1930]

Last time they sold the dart they couldn't crack 90,000 units a year, which they considered a failure. They were built to a low price point, poor reliability in a segment that is defined by cheap & reliable transportation, and at margins so low that they needed to come out of the gate with sales numbers competing with Corollas and Civics. They barely put any marketing dollars into it, partly because they had a couple decades with a string of ever changing C segment cars and were confusing buyers (Omni, neon, avenger, etc), And they didn't know if in 5-7 years they'd have a new thing to replace it. Meanwhile, they also, self-sabotaged: the Chrysler 200 is what got picked up by rental fleets And the trim levels on the dart were way overdone. What they really should have done is offered only a simplified couple of trims (2-3 max), an srt4 version, aimed marketing at the Mazda3 and Focus lineups of the time, and then put in effort. It's a market segment defined by value, with the range toppers being sporty/hot versions that young enthusiasts aspire to as attainable but still useful. If buyers think the product is only being given minimal effort, and the company is acting twitchy about supporting, why would a buyer be sure about that purchase? The way they handled & put effort into the charger - 300 (the 300 for the first generation anyway) is how they should have handled the dart And all of their products. If they did, this conversation wouldn't be happening today

[@hitmanhart6275]

@@markcoopers1930 They also fumbled the Fiat 500 , build in Mexico and only sold thru dealers who had dedicated showroom. 🤣

[@Slickpete83]

*Now that i think about it, seems stellantis(FCA) is not the problem they had record sales before, the real problem is idiots keep buying there poorly built cars because they are unique and look cool*

[@TimeisReel]

George, I don't agree with some of your Points of View. But I really enjoy your Sit Downs with other Automotive People. These discussions are very interesting. I'm amazed that the Shareholders have not fired Carlos Tavares already. Stellantis is going to have to shed Brands. But that doesn't solve the problem of getting fresh Products in the Showrooms. I look forward to your next one. I would love for you to get a Sit Down with Ralph Giles wishful thinking). He got his hands full...

[@claudioherrera9019]

The Alfa Giulia is not as unreliable as most american youtubers think (except RonsRides)

[@MotoManTV]

They do drive well and would love to agree with you, but this is not a situation of 'I know a guy who has a cousin three states over who had one problem with his car'. EVERY person I know - and I know a lot of Alfa freaks - who bought one of these had *major* problems with them. Two of which were lemon lawed.

[@dogdoc1]

I lemon lawed my first Giulia, but I still have my replacement (Giulia).

[@coreylucas5997]

RIP Chrysler, Dodge, Ram, Jeep

[@rycuddles]

@motomantv from what I understand, someone from the Chrysler family has recently written to the CEO of Stellantis asking to buy back the Chrysler brands. Though, I’m not sure if Jeep was included in that request or not. Anyways, it would be cool to get your thoughts on that happening.

[@steveboker2124]

I'm sorry, but I'm unsubscribing. You've lost your way, motoman. I'm no longer interested.

[@MotoManTV]

Wishing you the best!

[@AnthonyEvelyn]

Stellantis has a future, but they need to have experienced US managers for their Mopar brands who knows the NA market. Stellantis has a plethora for vehicle platforms they can use to build bodies around with the skills of Ralph Gilles to design them. They also need to get their engineering and QC side sorted as regards to reliability, people are very wary of Stellantis products because you dont know what you'll get with them. Bring back Plymouth for lower cost hybrid and EVs.

[@ronaldckrausejr7762]

Except that; only two companies own every shred of patent and licensing on Hybrid vehicle son the road. If Stellantis had a brand new hybrid for 2025, it would take 5+ years before it would make one penny of profit

[@BertShackleford]

It is Diamler-Chrysler all over again. Feels like everything under the Stellantis banner is doomed. That hurts even more because Alfa Romeo is trapped under the same umbrella. Sure that umbrella keeps the rain off your back but everything and everyone around you is drowning from the flood. _"I have not failed. I've just found 10,000 ways that won't work."_ *~Thomas A. Edison* Stay classy my friends.

[@markcoopers1930]

If Chrysler-Dodge took the same effort and commitment as they did for the first generation 300 (2005) & the second generation facelift Charger (2015+, from this point it was clear the charger was the main product and the 300 design had to conform to it), or their hellcat development, And applied that to their C segment and into an efficient powertrain option to avoid paying for carbon credits, I don't think this conversation would be happening as it did today. It's clear they're capable of putting in effort and coming out with something that speaks to a market. But there seems to have been just so many missed opportunities and fumbles along the way. Years where they seemingly could have gotten ahead or innovated and then didn't. Slimming down their focus too much, And then trimming out costs providing incentive to allow the remaining product to compete down market to it's overall detriment, instead of maintaining those product standards. Also, the new Grand Cherokee is on a slightly revised version of the Giorgio platform. So....

[@msalvag]

The family was in Germany Italy and Greece this summer and I noticed how good looking the Peugeots were. Why cant rhey bring these sedans to NA. I think we need some good lookiing alternatives to boring SUVs and maybe NA would like them..

[@dennwilliams3342]

Didn’t AMC Make the gremlin ???

[@Justacogg]

How in the world does a so-called “car company” just stop making a legend like a Dodge Challenger, Dodge charger, Chrysler 300 (which was the poor men’s Bentley) with absolutely nothing to replace them with? How long does it take to do a changeover these days? Seemingly Hyundai can build a completely new model every two or three years? Yet Dodge is approaching year two and they still have 2023 sitting on the lot because they’re overpriced? They have nothing else to sell. Carlos needs to go. How do they do that? How do they expect their dealers to survive if people want something other than a truck or bouncy Jeep or a pick up truck? After all, they all started off as “car companies” now these so-called car companies, barely sell any damn cars at all! Meanwhile, Honda Toyota Nissan, and even the German car manufacturers are eating the American car companies lunch when it comes to sedans! !!!! What is going on in their heads? Carlos is an idiot. He should not be in charge of a register at 7-Eleven! In my humble opinion! He certainly does not belong at the helm of an automotive brand that has very loyal enthusiast! Think about it, where else can you find a V8 rear wheel drive suspension car like a Chrysler 300 or the Dodge charger and even the challenger without spending twice as much on a BMW three series or a Mercedes-Benz E class? They didn’t know what they had obviously , when Carlos took over, they just don’t get it! Carlos, if you’re listening, we don’t want a little 500 electric or otherwise ! Take your cars and go back to Europe! Put someone in charge who knows the customer base! Please! Put people in charge who are engineers that can build a product at the public wants! We don’t want a product shoved down our throats mandated by the last/current administration! You have to hand it to Toyota for sticking to the guns and pumping out hybrids . Their halfhearted attempt at a fully electric vehicle, was just that halfhearted . It’s one or two years out of a gate worth half of what you paid for it! Especially if you bought the Lexus version when you could’ve bought the Subaru version! Now that the Chevron doctrine has been called into question and deemed unconstitutional, maybe the V-8 engine isn’t going to be forced out by an emission laws! Just maybe Chrysler needs to re-examine what the EPA is overreach has been and what they are actually bound to by law anymore! Since 1984 EPA has instituted laws again and again “not approved by Congress!” higher emission standards not because they want a few parts per billion less in emissions, but because the government wants to force you to buy electric only! Instead of Saudi Arabia, they want your master to be China! They have the precious metals! Look it up! The dictator of China has been quoted as saying the Saudis may have the oil now, but we have the precious metals! And he’s completely right in that respect! That’s why engines lately have been forced from a V6 to a four-cylinder turbo and from four-cylinder the three cylinders with a turbo all in the name of a few parts bill when it comes to admissions! The law of diminishing returns display at your car dealership when they try to sell you a lot less for a lot more! What used to buy you a V-8 now will get you a V6 with a turbo, but used to get you a standard V6. Now you get a four popper with a turbo, and so on all the way down the line. Those drive trains with forced induction will not last as long as a naturally aspirated larger engines just loping along getting very good gas mileage! Hopefully our next administration will be so corrupt and we can go back to building actual cars that makes sense not to mention cars that people actually want!

[@darkurious]

This is a great discussion and a great case study. I hate the idea of choosing between Chrysler and Dodge but I understand the reason. I know Stellantis doesn't want to have Chrysler's focus on luxury cars to compete with Lincoln and Caddy.

[@2010challengerRT]

Quite frankly, it's too many companies that have crammed into one company. It's not going to work. You have too many markets, corporate cultures that compete with each other for table scraps. They need to simplify by focusing on products rather than brands. An easy one is putting the Ram back under Dodge. Treating a model is though it is it's own brand isn't helping. Same goes for the Wagoneer. Let the Chrysler group operate as it's own company, make it's own decisions for it's own market. On ideally, just break it up again and let each company be on their own again.

[@TheNewsExchange]

Wait until BYD sells a car for 15,000.

[@LosLocosDeLaPradera]

Are you aware about what's happening with their PureTech engines in europe? Because it's one of the reasons Stellantis it's sinking in Europe and losing all the trust people used to put on them. Also I myself i've worked in one of their factories and no way in this world I'd buy one of their cars.

[@harrybaulz666]

Have these two seen recent sales?

[@RespectfullyHumble]

Stellantis is going to end up just like Atlantis, that means is going to end up totally broke in the bottom of the Atlantic Ocean, next to the City of Atlantis!

[@vapar8]

Because Stellantis reliability is awful people are running away from Jeep and Dodge because of it. Nice interior in the Ram till it falls apart.

[@RobertMayfair]

I would love to be CEO of a failing car brand. There’s so much you could do with Dodge

[@charlestucker4778]

There is one lady in my office with a Hornet. And it's the ONLY Hornet I've seen in Las Vegas or Henderson, Nevada area.

[@jonathonalsop2120]

49:40 Internet commenters say they want the Toyota Hilux Champ in North America, not sure how many sales that would translate to.

[@godofdun]

I agree with you, these guys might buy it and that's great but it would struggle in the same way all of the other very basic cars have struggled (and now been canceled) in the US market.

[@markcoopers1930]

​@@godofdun those folks would also insist on buying it used or demand a discount because they wouldn't like the price either.

[@imnotusingmyrealname4566]

Americans want a fully loaded RAM 1500 for 25k. It's that simple. They say they want cheap cars but when there's a cheap car they don't buy it because "eww ot's so cheap". They want the fully loaded RAM 1500 but the prices they command make them sit on lots for hundreds of days.

[@dufonrafal]

They have a worldwide footprint and they do have a lot of brands, but the main ones are doing well : RAM, Jeep, Peugeot, Opel. Everybody is made because they're going to make BEV, but of course they are. You can still buy an ICE Stellantis car, none of their car are BEV only actually.

[@Htfsik]

I don’t get the magic of dropping “brands”. It’s just a plate on the car body and a dealer franchise agreement. Why can’t you have a two door Charger and a four door New Yorker with slightly different front and back clips and different fabric colors? Are those things so expensive to source?

[@martin-4193]

Interesting and eye optining, now that VW starts breaking up with the Unions, because they have serious issues.

[@macstone9719]

The whole industry is in turmoil right now. The worst news from VW and today also BMW. The prices are forbidding in many cases. $ 90.000 for a truck 😄? The chinese market is declining on top of it. Hard times ahead...

[@ronaldckrausejr7762]

The whole industry is far from being in turmoil. Interesting that Honda and Toyota are doing just fine. Not only are those two doing fine today; for both 2024 and 2025 models, but their 10+ year plan will also be just fine.

[@John-kx3ng]

This company has been a problem forever it seems. Look at all the different ownership over the years.

[@3v3rhard]

Peugot has a pretty bad reliability. Engine replacement at 50k miles is the norm...

[@kylewhisman]

I had a 2013 durango. Loved it so much but didnt buy snother one becaise of the horrible mpg. Dodge doesnt really offer anything that offers steller mpg

[@kyronrc]

Actually, Stellantis is doing very well in Brasil. It may be their most important market. Not good cars though.

[@jjohur]

It’s soooo bad they are talking to BYD

[@brianiswrong]

I see stallantis as the car equivalent of Cadburys chocolate confectionary. Make alots of different cars by using the same ingredients but in a different order. Over time Cadburys learnt what the 5 top sellers are and keep them to the consumers prefered " taste" other products that dont sell well (or make money ,even if helped.with the " dairy milk bar profits) get axed.

[@cheapercharlie]

I am sorry but Craig maybe full of information but his voice just kills me and I cannot listen. No spite meant, just feedback.

[@DMSparky]

I think they could basically bin the entire Dodge and Chrysler line up, focus on Ram and Jeep in NA. Bring back an affordable Grand Caravan. They sold millions. They sold the Canada value pack Caravan here in Canada for $25000CAD in 2019! Families in this country have no money stop making $60000 vans….

[@godofdun]

On the Hornet I'm still confused as to why they used the Alfa phev instead of the Citroen phev.

[@markcoopers1930]

The Alfa was going to be an upper market (for the segment) product and intended for the US already. Which allowed Chrysler-Dodge to piggyback off the certification costs that were already going to be incurred. And fit in the lower Market version alfa wasn't for anyway. The Citroen didn't have that benefit Unfortunately, to accommodate the lower Market Dodge version, alpha had to compromise their version design wise in various mounting points, door card coverages, the amount of plastic included on the interior, etc.

[@godofdun]

@@markcoopers1930 I getcha, that makes sense

[@Agent77X]

China will buy Stellantis out like they did Volvo!😮

[@krisianzavalani]

Who the hell is Puzho my boy? 😂

[@nevergoingtoupload]

They will die because of their terrible after sales care. My company has run Relay/Boxer vans since 1995 and you de facto have no warranty anymore so the vehicles are a total liability. For example, the van I was driving failed 150 miles from our base at only 33k miles. Citroen Assist booked me into a local dealer the next day and when I arrived with the van I was told they didn't service large vans. Another phone call to Citroen to be told they made a mistake and the dealer that did services vans was taking bookings for 7 weeks time. Oh and no courtesy vehicle as the van was over 12 months old. We now pay a local garage to repair 'under warranty' vehicles because they can get them back on the road in a couple of days at most. Stellantis is failing because their after sales care has failed. It is a shame because I like the vehicles, perhaps because I have driven them for almost 30 years, but the next ones will not be built by Stellantis.

[@5699CAR]

Ram would survive it is the number 1 money maker for them

[@aaronx375]

I don’t know what you two are smoking, but the charger doesn’t have a V-8, it will never sell. The only reason why people are even considering the hurricane is to try and hellcat swap it.

[@craigcole5497]

I don't necessarily agree, though, you may end up being right. It's a different vehicle class, of course, but we heard the same thing when Ford started putting EcoBoost engines in the F-150. At the time, there was SO MUCH handwringing that truck buyers wouldn't accept a V6, yet for years now the overwhelming number of F-150s are fitted with an EcoBoost engine, not the 5.0 V8. Similarly, the new Hurricane I6 absolutely rips, even if it doesn't sound like a V8. Charger customers may take to the new engine -- but maybe not. Thanks for watching! - Craig

[@derbagger22]

@@craigcole5497 Not only plain F150s, but the Raptor has an EcoBoost engine. The base Hurricane does, indeed, rip! I'm shocked at how quickly my Wagoneer L goes from 70-100!

[@aaronx375]

@@craigcole5497 the difference with the F150 is the 5.0 was still an option. Till this day, you still can buy a F150 with a V8 if you want to spend the money for it. Not only that, but they still had the mustang. Stallantis said no V-8s. They also said we’re going to give you this six cylinder in place of a V8 when you built your legacy on the back of a V8. It’s just never going to work. As a person who owns a scat pack, how could you ever tell somebody like me give up that for a six cylinder? Better question, why would I want to buy a turbo six cylinder from Dodge when I can get the same engine from BMW? 🤔

[@aaronx375]

@@derbagger22 the Raptor does have a eco-boost, but you also have to remember that it started with a V8. your Wagoneer L, started with a 392. Trust me, things would have been a lot less complicated if they would’ve just kept the V8 in there instead of putting the turbo six. Also, remember once you put your foot down, and those turbos start to spool up, you pretty much turned your six cylinder into a V8 anyway, so what’s the point? With the Raptor with a six and the TRX with the Supercharged V8, no one really cared about the Raptor. That V8 means something, and I don’t think Carlos Tavares really understands that!

[@derbagger22]

@@aaronx375 The Hurricane is smoother, more powerful, with a broader torque curve and it's quieter. It's better. Too bad you can't see that.

[@Cal94]

imho, stellantis' biggest challenge is one of perception, at least in north america. all the stellantis marques here have thoroughly backed themselves into very tight niches. dodge builds american muscle. jeep builds off roaders and luxury SUVs. RAM builds pickups. but now that emissions regs make it unprofitable to serve those niches at stellantis' current size, they're boned. Stellantis has no market outside of their existing customer base, and I think they're going to struggle to serve that existing customer base as the world changes around them and they're forced to change with it U say stellantis should build a bare-bones back-to-basics car, with crank windows and no airbags? Dodge customers aint going to buy that unless it's got +350hp. jeep customers aint going to buy it unless its straight axle front and rear and fits 37s. none of that is likely to be doable on the cheap, and none of it is easy to do with emissions regs tightening. *and when so many non-stellantis customers already laugh at stellantis for their QC/build quality woes, i think it would be PR suicide for them to drop a zero frills car. outsiders would be saying "just kick the bucket already"* The hornet, and the pacifica, are symbolic of stellantis' future woes imho. What dodge customer would buy a caravan if a durango was on the lot? or what jeep customer would get a pacifica if a wagoneer was on the lot? who would trade in a V8 charger for a hornet R/T? Worse still, who outside stellantis would buy into stellantis? i don't think odyssey V6 or sienna hybrid owners would give up their reliability for the pacifica PHEV's 51km electric range. Kona N is sportier among hot hatches, and i think the CX-30 strikes a better balance of reliability, refinement and sportiness than the hornet R/T... and that's ignoring the golf GTI/ golf R. there simply is no market for the hornet. on the whole, i think stellantis needs to shed their "american muscle/big truck" reputation in north america, if they want to stay among the big 3 in more than just name. cause there's simply not a big enough market any more for big trucks and enthusiast V8s. that, or just commit to downsizing.

[@derbagger22]

I hated Jeeps growing up and was always a speed and handling guy. My first performance car was a Gen 2 SHO and then I owned an '04 and '09 CTS-V. Had no use for Jeeps. However, since the pandemic, I've taken a number of trips and have driven almost every Jeep. From the Cherokee and Grand Cherokee to a Gladiator and Wrangler, I was impressed on their ergonomics and how easy they were to drive for being more serious off-road and AWD vehicles. I am now a proud owner of a '23 Wagoneer L for my business. Again, good ergonomics(U Connect, notsomuch) and excellent driving dynamics for such a monstrous vehicle. And that Hurricane engine is phenomenal.....

stellantis will close opal and alfa by closing factories or selling off the brands...fiat will become a cheap low cost entry brand

[@TalismanPHX]

Stellantis is dead in the water. JEEP AND RAM are the only viable subsidiaries of Stellantis.

[@2148aa]

What was Lee Iacocca?? chopped liver

[@VolkanTaninmis]

Renault is not providing any aftermarket support after 10 years in some regions in eu. French manufacturers are just evil

[@imnotusingmyrealname4566]

RAM and Dodge don't either. Ask ANY Stellantis tech about their job. You'll find out how disgusting Stellantis corporate policy is.

[@zachg9065]

They are screwed now that they can’t have charger/challenger V8s

[@johnireland6301]

They will go the way of Studebaker.

[@IceDree]

25:34 hahahaha ouch! It's me against the world on this one. The E65 is the best seven series and I'll die on that hill .... After the E38 of course. I had a poster of that last E65 picture on my wall. :) ____ Back to the topic at hand, I have to agree, Stellantis won't survive without killing a few brands. Opel, Vauxhall & Lancia all have to go, maybe Chrysler too. Abarth and DS should be merged back into their perspective brands as well. I can't believe I'm saying this, but Maserati might be better off owned by one of the big Chinese companies. I also don't see VW buying Alfa Romeo under their current circumstances. ____ The Chinese are killing it, M. They took Hyundai's playbook and ran with it. They are targeting the "budget-conscious" demographics with attractive designs, feature packed cars at very competitive prices. But they're still lagging behind on the parts availability and general after sales support. Once they sort those out and their products mature a bit, the established players will be in deep trouble.

[@PointWithin]

The end is nigh

[@scottstrang1583]

Chrysler disappear? One can wish.

[@hanynagah]

Keep the V8 just like ford ,GM and problem is solved.

[@jermainec2462]

That's a short-term fix ...

[@jermainec2462]

the company needs to go away ... let the shit go 😂😂😂... Chrysler been fucking up for years they always linking up, merging, working with ,being brought by ... sick of it lol

[@NomenClature-o8s]

The V8 will be taxed and legislated out of existence. Careful who you vote for.

[@Link_1129]

Stellantis corporate keeps rejecting next-gen V8 proposals is the issue there.

[@markcoopers1930]

They've been selling v8s for decades, and they stuffed the hellcat versions in everything. They're still selling a V8 in certain products. Their problems came long before they announced they were getting rid of the V8.

[@williamburkey4833]

Your comment about the cost of healthcare under government control shows your prejudice and ignorance! Compare the cost, overhead and effectiveness of Medicare vs private healthcare. You lost me as a subscriber. And your anti-union stance also got me to turn you off!

[@MotoManTV]

Having lived under health care systems in two European countries and of course, this experience under private health care, kzbin.info/www/bejne/kGfLaXttrMlpobs have a bit of experience but not going to try to change your mind. Wishing you the best . . .

[@williamburkey4833]

@@MotoManTV You are in the minority if you think any European, especially Scandinavian country, would give up their healthcare system for our system which leaves so many Americans without affordable healthcare. My private Medicare provider was dropped by my healthcare provider due to delays in paying and refusing to pay for medical procedures. So yes, you will never convince me of how private, for profit systems are better than government programs.

[@derbagger22]

@@williamburkey4833 Thank Obamacare for that!

[@williamburkey4833]

@@derbagger22 Obamacare, aka ACA, eliminated the less expensive policies that had poor coverage and higher deductibles! Sure you paid a lower premium but don’t try to use those policies because they will not cover much!

[@derbagger22]

@@williamburkey4833 What lower premiums? Every year my policy disappears and the premiums just go up. The pure inefficiency of the policies to work with that system is a large reason why the entire health care system is a disaster.

[@winstonsmyth1646]

Sell Dodge and Chrysler and sack Carlos Tevares.

[@occasionalquest]

Stelandis is dead ... Reason for Investment in questionable startups and other money mismanagement and poor quality is due to cost-cutting... EV madness and new charger assemble quality is even worse than Teslas. Jeep is no longer the only one ... Greetings from Bronco which is better in body transformation and technology as well offroad and onroad ... Colorado ZR2 from GM which is a current generation military chariot with a different engine and body shell ... (M1301 Infantry Squad Vehicle (ISV)) which is better everywhere ... Reason for EU merge at least as GM explain ... they wanted "monopoly" in EU with much bigger market share ... they plan to have 25% ... French cars are trash, especially first iteration ... Dacia is great car because it uses only fixed previous gen platforms/parts from Reno ... while Reno customers are beta testers for novelties ...

[@paulpellico3797]

EV technology?? there is no such thing as EV technology. there is battery tech and the work of managing battery production and efficiency....but an EV itself is pretty damn simple and not difficult. and this area has seen almost snail-like improvement

[@yariav]

It is well know that the most expensive car manufactory to Chrysler was the PTCruser cost Chrysler $7000 to manufactory…

[@Cchichester]

They need to sell Maserati so they can be a real company again

[@loseerich493]

They need to stop putting Charger interiors into Maseratis. I have a neighbor with 2 Ghiblis & both of them have interiors that should be illegal in anything 'Italian'.

[@imnotusingmyrealname4566]

Make Maserati slightly cheaper 4 door Ferraris, simple as.

[@carnut5562]

The biggest problem is stellantis! 1) get rid of these a holes! 2) Make products 10x more reliable! 3) Make less of them focusing more on quality! 4) Get rid of the cancer known as unions! 5) Let the engineers make decisions on how to make the cars with quality parts! 6) Last but not least! And most important. Take care of the people that build these cars!

[@markcoopers1930]

4 might have a word with 6....

[@javim2589]

Oh god i could be talking for hours about all the subjects covered in this video but in resume about the topic of europe industry crisis. I´m been saying for years this phrase and people think i´m crazy... get ready to work way more hours for less money. in fact, pray just so your salary stays the same. People need to go back to basics and leave all the social media bullcrap behind and get one´s hands dirty. the sooner, the better.

[@online_now6834]

Another issue is small and affordable will get you annihilated on these streets as the EVs are so heavy if they hit you its over.