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Here’s a question I got this week.
“2019 Mercedes C63s Coupe. I have got a price for a dealer demo of $168k drive away, it has 2000km on it. They have suggested, when I come with the cash they can talk real price, what price am I looking at do you reckon. What do I offer :( I am so lost and they are very greasy salesmen who seem to know the bottom dollar and are reluctant to really give me the best deal possible.”
Our hero’s e-mail describes him as a (quote) ‘business and tax advisor’, and it strikes me how even professional acumen in the business domain doesn’t necessarily mean you’ll be good at buying a car - even though, at the end of the day, it’s just another commercial transaction.
Even when you’re successful enough that you have almost $200,000 to spend on a car, the same commercial acumen that generated this success might not necessarily cut through when you’re the lamb and the slaughterhouse garages the C 63 S of your (apparently wet) dreams.
I’d suggest that when US Navy Seals got door-to-door in some shithole like Fallujah, they don’t knock politely and await permission to enter the premises. They move like they own it. They make the rules because: Power.
People don’t buy cars like that. But they should. Instead, they move like victims. They fail to exercise any power. They ask permission when they really need to move like those Seals on a mission.
If you’ve got the money to spend on a car, you have - essentially - all the power in this conflict.
Brand-new, that car is about $179k on the road. So, firstly I’d be wanting to establish by independent inspection that the car hasn’t been crashed or thrashed. If it has, walk away from it at any price.
A high performance car of this nature with 2000km on the clock … a demonstrator C63 S is quite likely to have been mainly thrashed - how many track days has it done, I wonder? It could have had a fairly hard life.
Provided the mighty AMG car passes the crash/thrash test, only then may can entertain the possibility of buying it. But instead of ‘What price may I offer you?’ (Which is like asking for permission to buy the car; a textbook ‘victim’ approach) just decide how much you’re prepared to pay.
You can get a brand new one for $179k without this ‘crash/thrash’ concern. You can get this one for $168k without even negotiating.
I’d be making an offer that looked more like $150 grand. Incidentally, the only reason they’re promising to negotiate only face to face is because they’re ambush predators. Face to face is where they know they can get you on the standing on the X and shoot you in the face. Because that’s how all ambushes work.
So, simply decide what you are prepared to pay. Offer that. Don’t split the difference, don’t negotiate up. Offer and walk away if they don’t go for it. Don’t even listen to what they say in response to your offer.
(There’s no queue of alternative buyers for this car. How the salesman is supposed to feed his family at that price - also not a matter with which you need concern yourself. They’re making a loss at this price: OK. Fine.)
You walking away, politely, leaving your phone number. Telling them you’ll see what demonstrators the local BMW or Audi dealer has in stock - but you’re still keen on the C 63 if they change their position. Hey, get back to me if you change your mind. If I haven’t bought anything else in the meantime, we’ll talk.
That’s a total Seal Team Six move. You’re flipping their ambush - they’re standing on your X. They’re staked out on the ground on stakes made entirely of their desire to see your $150k all Hoovered up and in their bank account before you get to BMW.
This is a total Jedi mind trick that completely overwhelms every enemy objection. It’s an exercise of power. And they know it. It places them in a binary position. No cash now, or whatever cash you’re prepared to pay. Take it or leave it; I’m outta here.