STOP Using The Wrong Facebook Ads Conversion Event!

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@jameskanu9363]

I have learnt much from you. Thank you Ben!

[@nevinkuser9892]

Can you please make a video about optimal ad budget per day?

[@giondigitalventures7988]

Ben would you say that Purchase event is also the best one for free webinars? (we want them to buy at the end of the video obviously, but there's a lot of other factors too)

[@ranzali5564]

What if it's a new site with no purchases... should the pixel optimize for Add to Cart instead or purchases?

[@chrispel84]

@Ben Heath great video! I want to set-up a conversions event for when users schedule a call...now I can set a "schedule" event which by what you're saying will target people more likely to schedule a call, but the end goal is to sell them a program just under $4kusd.... would you (a) set as schedule or (b) purchase?

[@Kevin-HB]

OMG! bro, now it makes sense why i got no purchase, i choose Traffic and it got so many link clicks but no purchase. Thank you so much for this free valuable lesson, Ben. You're a life saver!!!!!

[@felixfan3249]

Ben is the best FB ads consultant !

[@c4dder]

100% FACTS!

[@BenHeath]

@@c4dder thanks a lot :)

[@BenHeath]

Much appreciated Felix :)

[@gioacchinopalumbo6412]

Hi Ben, can i use the olso the costum conversion?

[@akishapeters]

Yup

[@shaunm382]

100% agree. We've tested this multiple times and purchase always out performed everything, even if we never got out of the learning phase.

[@BenHeath]

Awesome :)

[@alext4693]

This is so true. I have tested every single event. Purchase is what happens and what we want. lol

[@BenHeath]

Awesome, glad to hear it :)

[@yuriajones]

I've been looking at a lot of your videos, and this one really hit me. Thanks. I typically do "traffic" ads (I'm gonna stop that now) but in the past I've done "conversion" ads. However, even then, I did view content or add to cart. Thanks for the tip, Ben.

[@BenHeath]

Best of luck with it - setting things up this way could make a massive difference.

[@yuriajones]

@@BenHeath I'm sure it will.

[@Mortgagebykoukun]

Just made this change, my cost to acquire an email sign up just went from $10 to $1. Great advice!

[@BenHeath]

Fantastic - well done!

[@ginainong3366]

You have so much brilliance .. I wish I would've researched all this info before trusting an agency who just focused on Add to Carts and spent my entire budget.. so much knowledge. Thank you

[@BenHeath]

Wow, thank you!

[@HT_Ray]

Flipping dynamite dude! A brilliant insight into something we simply wouldn't know. Much appreciated!

[@BenHeath]

Happy to help!

[@julianoviedo]

Ben, awesome video! I've come across a term called "seasoning the pixel" which entices us to go back in the funnel and nourish a conversion event higher on it, i.e. If not getting enough purchases, go back to Initiate Checkout, or Add to Cart, or Lead... And then when having enough data (conversions) for that event, we can now upscale to the next one lower in the funnel, until reaching Purchase. Apparently it's a faster and safer way to get the right people to purchase. I would love to read your comments on this, please. Kind regards from Mexico!

[@DATAProductionsMedia]

^^^ I would like his commentary as well!

[@BenHeath]

Thanks a lot. Yes I'm not a big fan of that term or of the logic behind it. I have done that in the past and you end up with loads of Add To Carts but very few purchases. I think it's best to go straight for purchase :)

[@prabowotarantula524]

My thought also

[@julianoviedo]

@@BenHeath thanks a lot Ben.

[@tieuchan284]

Thank you Ben, this is gold. I will try changing my conversion to Purchase as I'm running an eCommerce business.

[@BenHeath]

Glad to hear it :)

[@wmafendi]

can you share the results now?

[@dominik.szewior]

This is true even with "fresh" websites and "empty" pixels. Conversion campaigns - for me - always get me the results that I'm after.

[@BenHeath]

Spot on :)

[@muathshunnar8164]

What audience size did you use please?

[@dominik.szewior]

@@muathshunnar8164 no rule.

[@ourstoryenterprises334]

Thanks. I learned some things. I'm not good at tech stuff. This was actually pretty simple. Thank you.

[@BenHeath]

Great to hear!

[@troyragland2759]

@@BenHeath I subcribed! -- By the way, I'm new and so is my page. I do have some questions but I will wait for my first 3 to 5 days then reach out to you.

[@saadaslam4191]

I don't have any purchases My active events are only add to cart and initiate checkout. Now what should I do?

[@myrronbranch5090]

Nobody says anything about that

[@hisham4evr]

Same thing....

[@oheras1160]

Do the same, I have done it all the time, and it works fine

[@seaggs]

I used "purchase" as my conversion event and i got 2 sales from the campaign and they cost about $24 to acquire each purchase. I spoke with someone on a fb ads team and they said to use view content. Why do you think they said that?

[@3DAnimationForBeginners]

Wow Thank you sir!!!! I wish I had listen to you a long time ago and save me money I lost on Facebook ads , I never would have known about this if it was not for you !❤

[@BenHeath]

Glad I could help!

[@yassinejamil4032]

Hi Mr Heath, i just join your Facebook group, and trying to watch all your availble videos, im working on my e-commerce website with Shopifiy, for so long now without having any sell, im investing a lot of money in Facebook Ads, i'm adjusting everythime and correcting my Ads parametres, i really want to launch it and get my business profitable. Thank you for the free videos and helping. best regards

[@BenHeath]

Awesome, thank you!

[@gobrad]

Hi, Great Video but the two categories your mentioned are ghosted out...??? I chose campaign name and continued through the rest and although "Auction" is automatically selected and ghosted, the "objective" filed is ghosted with "Traffic" displayed???

[@criminologydocumentaries5669]

I think it is important to understand that if you have a brand new pixel with 0 purchases that it is not the correct event to optimize for because there is no data stored in the event, a lot of people don't have a clue about taking the correct steps, with a new pixel run traffic so you can grow the pixel data as quick as possible when you have 200 ad to carts then you should start running conversion campaigns optimizing for add to cart when you have 200 initiate checkouts or at least 150 should you optimize for that and finally when you have at least 20 or 30 purchases in the last 28 days then yes you should finally optimize for purchase, if you have a new pixel and start going for conversion from day one is totally the wrong thing to do, you always want to grow some data as the algorithm needs data in the pixel event to have something to work with.

[@lemonroti1]

Is ur 200 add to cart or 200 initiate checkout refer to last 28 day?

[@SamStrydes]

Can relate! I had 500 add to carts and 13 purchases

[@BenHeath]

Exactly!

[@miraclechijioke1213]

So much learnt. Thanks Ben.

[@BenHeath]

My pleasure!

[@ralphmccarthy7374]

Hey Ben, Ur contents are pure value man. I've subbed and like ur videos. Best of LUck!

[@BenHeath]

Thanks for the sub!

[@eduardolucasdejesus]

Congratulations on the simple and direct content, hugs from Brazil.

[@BenHeath]

Awesome, thank you!

[@s.sbless9999]

This is absolutely true, even if I run an ATC conversion to my best selling items it still somehow just finds all the people who will add to cart and bounce for whatever reason.

[@BenHeath]

Yep it's kind of crazy how Facebook is able to do that.

[@sayedhashimi100]

Ben sir, you are a real guru. I have seen a lot of facebook ads video and no one can beat you, you are the best. I have just send you a email, please reply me back.

[@BenHeath]

Wow, thanks!

[@mattjacobson3318]

This video answers my latest question! YOU are the best. Thanks Ben

[@BenHeath]

Happy to help!

[@micheleberto1846]

Hi Ben, I really get your point but what's the purpose of add to cart then? Why and when should be used? If never, why FB created? Every e-commerce owners eventually want sales. I also have another question. What kind of conversion objective I should use if I want potential customers to book an appointment to visit my local store? I have a page with a calendar where people can book a date to come personally to the store. They don't need to buy anything online. Is that a lead conversion? Many Thanks as always!

[@samilisadeikis5658]

Hey, Ben. Thanks for all of the videos, they really help. Hope you read old comments :) I have a question. In one of your videos you said, that if a website's pixel is not set up or not working proprely - you advise to use traffic campaigns for generating sales. But here you say, that facebook might still be able to show ads to "better" people, even if there's no pixel, but you still choose purchase conversions. So which one would be better - a traffic campaign to get better reach or to blindly do a purchase conversion campaign? Running a physical and online shop - outdoors/camping/hiking/survival/hunting. Ad budget (a day) around 10-20 euros for constant e-shop ads, ¬30 euros a day for a flash-sale, for example. Thanks again, keep it up!

[@b28mathstutor]

Makes a lot of sense, thanks. Shame about the frequent ad interruptions though.

[@_natureheal]

Really cool video, cheers Ben : )

[@_natureheal]

What's the name of your FB group btw?

[@BenHeath]

Facebook Ads Mastermind Group :)

[@enviyofficial8802]

Man u deserve 1 million or more subscribers you have the best explanation!

[@BenHeath]

Glad you think so!

[@sidneylucero3155]

Great video Ben! I learned a lot! What would you do if the ad gets into "learning limited" because of less than 10 purchases a week?

[@KordTaylor]

This is really good Ben. Thank you. I will have to see if you have info on how the conversion event interfaces with the e-commerce providers data layer so you see real numbers.

[@BennyLeeFitness]

Thanks for the video Ben! I came to your channel as i search for facebook retargeting strategy, then i start watching many of your videos this two days, found so much value, really appriecate it! I have one question related to this video: What if i optimise for add to cart, and then i retarget those people with a retarget campaign? let say, if i only get 5 sale a week when i optimised for purchase, but i get 50 add to cart when i optimised for add to cart, so i am thinking about what if i optimise for add to cart first then retarget those people? Thanks in advanced

[@annacrang5912]

Hi Ben - Thanks for the video! Is there ever a reason to go for Traffic first, before Purchase/Lead Conversions? For example, if the FB page doesn't have many followers?

[@BenHeath]

Nope :)

[@annacrang5912]

@@BenHeath Ha, love it - thanks!

[@haribhismaka5393]

For the new campaign, which campaign I should run for the first time consideration or conversion objective? I like your video. Thanks

[@nastikbeats8386]

Thank you for the video man I have bee targetting cold audience for a while now I just started this so I don't really have any constant purchases How should I go about doing this purchase conversion event. I am getting good amount of clicks and add to cart but no purchases

[@avnishjohn5039]

This video is really helpful.. thanks

[@BenHeath]

Glad to hear that!

[@QYLOH]

Useful even in 2022 with quite some new FB settings came out !! Thanks Ben!!

[@anthonyrad7240]

Thanks for another great vid. I wonder why the options that precede the ultimate goal (conversions) even exist. I guess so you can optimize for each step or something.

[@BenHeath]

Yes that's right - sometimes people can't optimise for the end goal with their website set up.

[@sevensolaris]

@@BenHeath What do you mean by this?

[@uchihamou3647]

Hi Ben, 1) When to use Lead / Complete Registration? 2) what's the main difference? 3) If my aim = building email list. Which 1 of the 2 should i use for better outcome? & why? Many Thanks!

[@BenHeath]

There's not really a difference between the two and you can use either :)

[@alexandervohs5498]

Great content btw, sure learn a lot! You say it’s good to get at least 10+ purchases a week to convert for purchases. Is this within one campaign or within the pixel being used?

[@BenHeath]

Thanks Alexander - within one campaign :)

[@alexandervohs5498]

Ben Heath Thanks!

[@lisamartin5645]

@@BenHeath what if you don’t achieve even one conversion in any given week? Say it’s a new website but the pixel has had our purchases over time. What should you do then?

[@user-eb3ec8rg6w]

Hi Ben. Do you have data to prove your statement? For example AB +/- conversion lift test btw add to cart and purchase conv campaigns? I doubt

[@sempraktis1597]

Yes. Open the dashboard, please Ben 😁

[@abrahamprieto1466]

Very good information, but a question about leads, what if the site is new and has not yet generated leads on the web, which would be the best option?

[@BenHeath]

Thanks Abraham. I'd still use the lead conversion event.

[@abrahamprieto1466]

@@BenHeath Thanks Ben

[@henrya8965]

Thanks so much for the confirmation. Question: When is it a perfect to scale a campaign and how do you confirm that it is winning?

[@BenHeath]

Hi Henry, you are very welcome. I would look to scale provided your cost per conversions is at least 20% less than your maximum allowable cost per conversion.

[@henrya8965]

Ben Heath Awesome! Thanks!

[@Tom_Bolan]

thanks for this Ben. Great video as usual. I have followed all of your videos and set up several conversion / purchase campaigns in the last few weeks. I am a little lost now though as I have had 40 initiate check outs in the past week alone and not one single sale. my product is only £80 as well which is as good or cheaper than the competition. so don't know where to go from here. Thanks

[@BenHeath]

Glad to hear it Tom. That sounds like there might be an issue with your checkout process? Perhaps your delivery fee is too steep?

[@Tom_Bolan]

@@BenHeath thanks Ben. I would assume that as well but i offer free shipping which i advertise through fb ads and all through my website and have done a few test orders too which worked fine. So very disheartening.

[@behealed9773]

just the right answer to my 2day old problem. thanks so much! let me give you a hug, a kiss and a like after subscribing :) thank you for sharing. more returns!

[@BenHeath]

Haha - thanks a lot :)

[@carlynbushman3057]

Thank you so much for the clarification! Question on LEADS: my FB ad is recording 2 types of leads (they show active) 1. Leads 2. Songwriter Leads Why is this and how do I resolve this since it is confusing my stats.

[@BenHeath]

Hi Carlyn, that is all down to how you have set up the conversion events on your website. You may want to delete one of those.

[@Queenweezy]

I find this to be rubbish for my personal busness, when I choose purchase . I spend so much and barely get any sales.. when I choose ad to cart or view content I get the best results sale wise

[@BenHeath]

That will be because other elements of your campaign are not good enough - not because you selected purchases.

[@DeviDalyYoga]

Oh no I wish I'd watched this video sooner! I have a conversions campaign with an Initiate Checkout objective for a course that begins soon on March 15. What do you think I should do? I'm afraid to reset the learning phase with my short timeline. I launched the campaign 5 days ago following the setup advice from your other videos, and I initially set the conversions objective to Purchases and made one $450 sale in the first 48 hours with budget set at $50/day, then I increased the budget to $100/day and changed the conversions objective from Purchases to Initiate Checkout, thinking it would give FB more data to go with in its learning phase. Now the campaign has 6 initiate checkouts and 0 additional purchases, and is still in the learning phase. I see from this video that I may have screwed it up a good thing. Do you think I should change the objective back to purchases even though it'll reset the learning phase again?

[@daniellanga4903]

Hi Ben, this is my first month of advertising so you can imagine that I have limited data to work with. My view content pixal is fully optimized and I have no purchase as of yet. Can I use the purchase event or should I rather settle for something like add to cart or initiate checkout to build some more data? Thank you

[@BenHeath]

Hi Daniel, I'd still go with the purchase event :)

[@daniellanga4903]

@@BenHeath thank you very much

[@saidelt1686]

@@daniellanga4903 hi daniel did purchase strategy worked with you

[@nevinkuser9892]

Grwat explanation thank you.

[@BenHeath]

Glad it was helpful!

[@TheLeah2344]

That’s what I was doing wrong. I would use conversions but used Add to Cart under Conversion Event even though I want people to purchase from my website.

[@BenHeath]

Now you know :)

[@zippydoodar]

Nice video Ben, on another subject - How do you set up your facebook reporting and columns to easily understand the metrics do you use one report or split the data into different reports? Thanks

[@BenHeath]

Thanks. It really depends on the business. Some will need ROAS data, others won't.

[@nicolasbermudez278]

Hi Ben, just watched this video. Everything is pretty clear but I am wondering what about a webinar? is it better to go for the lead event or the purchase event?

[@BenHeath]

Lead event :)

[@nezandtebz6168]

Most helpful video about this topic. Gonna Sub for more value videos 😍

[@BenHeath]

Awesome, thank you!

[@JoseMichtka]

Hi Ben, I hope you can help me with this . What to do next : I run my shop website , using my landing page with Toneden, using the facebooks ads conversion campaign (view content) for 1 week. I spent 34 pounds, 5 pounds daily budget , 1 day click. My results are: Reach: 18431 Impressions: 22848 Cost per result: 1.18 Link clicks: 589 Results : 29 (website consent views) Purchase in my shop: 0 My question is: it is a waste of money , and what should do next? Thanks in advance.

[@liviu_chirita]

Hey Ben, thanks for this video. Still, i have a question: what would you do in this case: local business selling kitchens 20-30k no discounts allowed, the potential reach is about 80.000-100.000 people, i did the targeting as you described, letting it very vague. Conversion Campaign optimized for Leads. BUT i just get about 1-2 Leads per week, should i stick to a conversion campaign or switch to a traffic campaign? The audience is pretty small. Or maybe the ads are not that good. It is difficult to advertise if no discounts allowed, i cant figure out a good enough hook to catch the people. Hope you have a solution for me. Thanks Ben for all your great content!!😁👍🏻

[@BenHeath]

I would stick to conversions - that's not the issue here. I would work on all the other areas of your campaign. Can you improve your targeting, your ad creative or test a new introductory offer like a free consultation.

[@mediocre2937]

Hi Ben, great video! Quick question, what about if I am part of a non profit? Should I use the donate or purchase conversion event? Or does it even matter? Facebook doesn't do a great job of explaining the difference. Thanks again for the great video!

[@BenHeath]

Thanks a lot :) I would use donate

[@selfbeliefchief]

Great stuff Ben! Do you ever use the purchase objective in service base / coaching businesses instead of lead like in the video?

[@BenHeath]

Sometimes - if we can track it - but not very often.

[@beatzbyjordan331]

hey ben awesome video i just started a CBO campaign at 20 dollars a day and for purchase conversions. i haven’t sold anything before but facebook is still smart enough to generate some sales right? or do i absolutely need a minimum amount of purchases in a certain amount of time? i’m letting it run and testing it to see where it is going thanks in advance

[@BenHeath]

Facebook is no guarantee of sales. You still need a great product at a great price. With that said, I judge things over a 7 day window usually.

[@amandaslinger7859]

Great training. What microphone do you use, as the sound quality is superb!

[@BenHeath]

Thanks a lot :) Blue Yeti I believe - room is well set up for audio as well.

[@JWReynolds96]

Hey Ben, I'm a marketer by trade but don't have experience building campaigns from the ground up. I've recently started helping out a friends small business and you've been incredibly helpful! Here's my question for you on this - the business I'm working on has high value, low quantity products. We might not even have 50 units available for certain products. Do you think it still makes sense to target purchasing? I want to make sure I'm able to share info with my partners about who our target market is and what their buying behavior looks like, but I'm wondering if this is too small a sample size to justify a lot of ad spend.

[@richardhodge4556]

Hello, setting up my 1st conversion campaign, using WooCommerce. Ok, a couple of questions... - I started with a Traffic Campaign (that's supercharged with an engagement campaign going to the same ad), it's getting about 50 sales / week. - Should I allow that Traffic campaign to continue? This way it will help feed the pixel and get more data for the conversion event. - If I do that, I presume I should use the same post ID from the traffic ad, yes? (it's got a lot of great engagement). Vs starting a new ad from scratch. - Last question, how should I split my budget now? I have allocated about $50/day to the traffic and $40/day to the conversions ($90/day is a lot). But I'm afraid of lowering the traffic ad budget and Facebook algo not liking that, lol. Thanks in advance!

[@othmane-mezian]

Without a pixel.. what could be the best conversion objective to get ecommerce sales

[@cjmarchi]

hi Ben! Wonderful content, thank you for that! I have a question, if you can help me...I have an Auction House client, they auction jewelry on their custom website. No pixel installed, never did any facebook campaign, that´s where I will come in to help them out. The purchase does not happen inside their plataform, it happens offline (the client that won the auction will go in person to the place and pay for the product bidden). The furthest I can go on event tracking is the bid, for which I intend to use as a conversion event to optimize Facebook campaigns for. That been said, I thought of using the addToWishList event for the bid and save the Purchase for the future, when they will intend to implement the online purchase. What dou you reckon? Any ideas would be so important to me. Thanks a lot!

[@tharles8821]

Sou Brasileiro e agradeço pelo belo conteúdo.

[@alo5323]

Thank you so much . Always adding value . I have a question how is “optimisation and ad delivery” different from conversion event optimisation ? I mean how do they work together to get relevant result

[@BenHeath]

You are very welcome. They are different things - they govern different settings.

[@alo5323]

@@BenHeath thank you for the reply. Hopefully you will create another video explaining their differences side by side. Also looking forward to more case study examples on bidding strategies and optimisation.

[@ceciliajacinto5716]

Hi Ben! Gold content. May I ask - If not 50, is there a minimum number of Purchases per week before I can set up a Purchase Conversion Event? Would 5 to 7 Purchases per week be sufficient for FAceboook's learning phase? Thanks!

[@BenHeath]

Hi Cecilia, yes I would usually say about one per day. So if you can get 7 - I'd go with purchases.

[@MelissaAyala]

Hi Ben great video! I also just watched your webinar with your 3 strategies, I was Just wondering what kind of ad strategy you recommend when promoting a health affiliate product? Thanks

[@BenHeath]

Awesome - either Direct To Offer or Lead Magnet :)

[@MelissaAyala]

Ben Heath thank you for replying. 😊

[@ClickyKitsune]

Hi great job in explaination 💪 how about an affiliate site should the conversion event still be purchases or something else?🤔

[@BenHeath]

Thanks a lot :) If you can track that event then yes - otherwise you won't be able to.

[@rojohnson26]

Would optimize for purchase when running retargeting?

[@BenHeath]

Yes :)

[@donnasy5521]

Thanks for the video. Very helpful. I have a question. I don’t have a website. I just have a facebook page. My customers order through messenger. How do i set up for conversion ad? Do i still need pixel?

[@BenHeath]

Hi Donna, thanks a lot. If your customers convert via Messenger then I wouldn't use conversions. I would use the Messages objective. You don't need the Pixel for that.

[@donnasy5521]

Ben Heath oh wow!!! You replied!!! 🥰 thank you Ben! Thank you 🙏 so very much.

[@clarisngong6735]

This is so so helpful sir. thank you so much sir

[@BenHeath]

Happy to help

[@AdrianStasiak1]

How many campaigns do you recommend on the beginning? How many ad sets in each campaign?

[@BenHeath]

Hi Robie I'd check out my video on 'Facebook ad campaign structure' :)

[@MomchilBrashnyanov]

What would you recommend if our store is new and has zero purchases per week? Still the "Purchase" event?

[@cryptotortilla3951]

Great video. I just launched a couple of conversion campaigns, optimized for purchase. However, my ads manager keeps saying "Ad Set May Get Zero Purchases" even though my Interests are very broad (From 5 m to 20 m audience). Is this normal?

[@BenHeath]

I wouldn't worry about those predictions. They aren't accurate. I would run the campaign and see how it performs :)

[@eddiehewitt5529]

Great stuff as always Ben - thanks! You say FB works best with larger audiences - what's your upper size limit for auds? (and is this number BEFORE or AFTER you turn on 'Detailed Targeting Expansion'?) Cheers! Eddie

[@BenHeath]

Good question. I like to max out at 5% of the Facebook users in a country. So for the UK that is 2.25 million. Check the size before turning that on.

[@thetileempire6471]

We don't have any purchases yet, would the best bet be to go with checkout first and then purchases in a later campaign?

[@maxjakobsen8603]

Hi Ben, great video. I've got a new customer, who just launched their website, and sell luxury lewelry but only have sold 17 times after there first 28 days, I've been advertising now for 3 days, but havn't before this had a purchase for to weeks, should I still use convertions?

[@BenHeath]

Yep :)

[@Nicholebesocial]

Do you have a video on landing page vs conversion? I have a product based Shopify and wanted to run a Facebook ad but had a message about this.

[@choloherbias1544]

Hi Ben! Great video man! I do have one question though. What would be the best FB ad campaign for a car salesman like me? Right now I am using Lead Generation campaign but I noticed that the leads on this were not that good. I already used a customer list and created a custom audience and lookalike audience for this campaign. Now, I am planning to build my website, does Conversion campaign be a better choice or traffic campaign. Of course, my goal is to get more quality leads. Which of these works best for me based on my goal. Thanks Ben!

[@morefitmom2796]

Hi Ben, what about when you're just starting out with a new website and a fresh pixel? What should I select as my conversion objective initially? Before I have ANY purchases for FB to optimize by.

[@aiizenfreestylemw7401]

Im searching for this too

[@aiizenfreestylemw7401]

I find the answer, even w no sells choose purchasr

[@BenHeath]

I'd still go with purchase :)

[@mpavlou]

@@BenHeath but then you get 2 purchase in like a month and youve spent hundreds. It feels like wasting budget if you have a low budget or small client

[@radhikabhatia5798]

@@mpavlou What did you finally go ahead with?

[@arinacp8448]

so if I sell my product on e-commerce I should choose purchas, right? even if I don't have my own website. gonna try this soon!

[@BenHeath]

You'd need a website to optimise for any conversion event including purchase. But that would be the best option

[@sandymbeje]

Thank you so much,Ben!

[@BenHeath]

My pleasure!

[@Rome.Monroe]

Purchase ads on a new pixel really work afterall?

[@BenHeath]

They sure do :)

[@MaxiZee]

what would you recommend to use for a Musician to use thats trying to get Spotify followers via a fanlink (landing page) like once they made it to my Spotify Artist URL would be the Lead the "Follow Button"? or would I have to manually set that up as a "Lead" via my own domain + FB ads manager? I obviously have used the "View Content" Event function for my past coversion ads (story ads only btw) with really good and engaging visual content which got me quite a bunch of decent growth on my Spotify streams but I really care more about Followers at this point then streams on my spotify. would appreciate a tip. Great Video btw liked & subscribed!

[@aamirrahman6046]

My ecom store is brand new. i have zero purchases, few add to carts and around 200 store visitors. Which conversion event would eb the best for this scenario?

[@BenHeath]

Hi Aamir - I'd start with purchases :)

[@aamirrahman6046]

Ben Heath Thank you!!

[@thien-thanhtran5218]

Hi can I still use the Purchase conversion if it’s marked with a red dot? My store is new and has yet to generate sales so I wondering if I can still use purchase conversion in this case? Thanks!

[@BenHeath]

Yes you can but make sure it changes to green once you have generated a purchase - otherwise your Pixel could be installed incorrectly.

[@FlorenceSJaya]

hi ben, Thanj you for this very useful informations. Want to ask you one thing. I think i've put everything on the right plave. but when i click publish, it said "no promotion object found". Could you help me with that? thank u

[@AtharJaber]

Hello Ben, thank you for your videos, they're very helpful. I got a question: I'm launching an online course. Website is new, all cold audience and I'm ready for my first Facebook ad campaign. But since all is just new, I'm obviously not generating any purchases a week. How does this relate to what you say at 5:34? Does it still make sense to create purchase conversion ads without any history? Thank you in advance for your feedback, I would appreciate it enormously.

[@ohalpin]

This is the question I've been asking myself for weeks, so thanks for hitting upon it...however, I'll be selling expensive products, and will only be able to generate 2/3 sales per week...should I still be optimising for purchases?

[@BenHeath]

Awesome - yep I'd still go for purchases :)

[@ohalpin]

@@BenHeath much appreciated mate...feeling confident after watching a bunch of your videos, but that was the only thing that was boggling my mind a bit

[@scottiewardle]

Hi Ben, Great vid. Have you had success with purchase behaviors > engaged shopped for purchase conversion? How was your experience?

[@BenHeath]

Hi Scott, yes and no. It seems to depend on the business. Sometimes it helps and sometimes is doesn't. My recommendation is to test.

[@slack.]

Question: I don’t have a website at the moment but I sell my merch through whatsapp & Facebook post (someone orders via comments or dm) What should be my event? Purchase? Engagement?

[@KeinChito]

Hi Ben, how about I only have 4 purchase events so far. Is that okay?

[@BenHeath]

Yep - everyone has to start somewhere

[@KeinChito]

@@BenHeath Awesome. Thanks for this Ben!

[@plumshoponline2743]

Hi Ben, Thanks a lot for this great content! I am optimizing my campaigns for purchases and I am getting way more “OFFLINE PURCHASES” than online (using the pixel) I am uploading all offline purchases to the offline events on facebook but, I think it will be better to optimized for an “offline purchase conversiones event” Do you know if is there a way to do that? please let me know or what would you recommend to get more offline purchases?

[@BenHeath]

Thanks a lot. That is a tricky one. I think you'd be better off sticking with online purchases though.

[@nogoodkeister9251]

@plum shoponline did you ever figure this out?

[@AnswerMyPhonebiz]

Hi Ben, great video! What conversion event would you use if you were trying to get someone to download something and enter in their details? I.E. "download our free info pack?" Would we use a "Complete Registration" or "Lead" event?

[@BenHeath]

Thanks a lot :) Either one will work just fine :)

[@DoomCatcher]

Hey there I’m hoping you could possibly give some advice and insight on three specific questions. Since post IOS as you’re already aware has caused data loss in ad reporting. To address this I’m using CAPI which I hired someone on Upwork to help me set up using google tag manager for events to be sent through a server as well as my browser. Which has worked to send all of my events including purchase events to Facebook. But the problem is, even though Facebook is receiving the purchase events which I can see being tracked in the events manager… For some reason only some of my purchase events are being reported back as conversions in the ads manager, and I’m not able to get accurate data to know which campaign or ad set the sales are coming from. So with that said I have some quick questions I’m hoping you can help me with… 1) Is there anything else I may have missed that is causing Facebook to be unable to link the purchase events to the ads in the ads manager reporting? 2) Does running ads without the data being picked up properly by Facebook “dumb down” the Facebook AI resulting in an impact to all my ads and future ads I run? 3) How do you determine to scale the correct ad sets when not sure which ad sets are doing well due to data not being received accurately in Facebook?

[@gustavoquirosalvarez9245]

Hi, Ben. Thanks for your videos! I have a quick question: it is smart to turn my ads on only in the hours that I have more engagements and reach? Por example: my Instagram follows ad that you suggested in another video performs well specially from 19:00 to 23:00 hours. I was thinking in running the ad only during that lapse.

[@BenHeath]

Hi Gustavo, you are very welcome. Good question. You can using rules and I wouldn't if you're using a conversions based objective. But if you're running a traffic campaign then it's a good idea.

[@amarbari_ofc]

Hi Ben, can you get into more funnel style of ads? Like video engagement ad the re target then for conversion. What scenario that should be used, how to do that. etc?

[@BenHeath]

Great question and I'd recommend you check this free webinar out for all that stuff: event.webinarjam.com/register/1/lx4z0iy