New 2024 Toyota Tacomas ARE NOT SELLING… Here’s Why!

Why aren’t new 2024 Toyota Tacomas not selling? You mean to tell me, people aren’t interested in spending over $50K for a 4 cylinder midsize pickup truck? You mean to tell me people aren’t buying into overpriced pickups made in Mexico? And you mean to tell me, people aren’t buying into Toyota’s new woke-culture BS? Hmm fascinating.
We saw it first with the new 2022-2024 Tundra, people haven’t wanted it. It’s overpriced, offers a complex smaller displacement motor and comes with a slew of issues. Toyota is no longer the king of reliable. Sorry fam. People are voting with their wallets… and they’re saying NO to this 2.4L 4 banger Tacoma. Hard pass.
Did I miss anything?
Thanks for watching as always. Please consider Liking and Subscribing for more videos of me shooting you straight. I won’t fanboy or simp for the brand. I woke you all that!
-Stay Untamed…
#toyota #tacoma #carmarket #trdpro

[@UntamedMotors]

Sorry I misspoke a little toward the end… I’m thinking the new 6th Gen 4Runner TRD Pro will be $68-70K… since the new Tacoma TRD Pro will be over $65K. The 4Runner is generally just a little more… crazy.

[@LivingRetirement]

The 4Runner TRD Pro will be starting at 70k, not less.

[@RK-nr8qf]

All of the dealerships in my neck-of-the-woods are loaded with vehicles. It don't matter what manufacturer. The prices and interest rates are out of most people's reach. A far smarter purchase would be with some kind of appreciating real estate.

[@UntamedMotors]

@@LivingRetirementisn’t that just insane? Smh 🤦‍♂️

[@CMS069]

@@UntamedMotors I had a 23’ Trd pro 4Runner in magnetic gray that I put just barely 8000 miles on it that I owned for 8 months, traded it in for a 24’ Trd pro 4 runner. They gave me 54,000 for my 23’ and paid 56,416 for my 24’. . The dealer has my old 23 on the lot and they are asking $57,406. How does that make any sense?

[@BGood496]

It makes sense because they need wiggle room to sell your trade in.

[@brians7727]

Failing reliability? Corporate greed? Lagging sales? Toyota is getting more American by the day.

[@jjpark1989]

It's ironic because American brands are becoming more like the old Toyota we all know and love.

[@thepositivelyfe8114]

a conspiracy can be that Ford and chevy have forced toyota into this so they can sell more units lol.

[@RiddledEnigma93]

The resale value of vehicles is high so they are charging more for vehicles to offset the difference, but the higher prices end up sitting on the lots longer!~

[@providentpathfinders219]

@@jjpark1989really??????? reliability is still crap.

[@Keefer24]

@@providentpathfinders219everything is crap nowadays.

[@chillbro8811]

Toyota is building it cheaper in Mexico and selling it for PREMIUM 😂

[@janetairlines1351]

If trump gets back in he will tariff every vehicle coming across the border so much that they will move back to usa

[@predpalina]

Dealership greed backed by Toyota itself!

[@2009polostar]

It should the other way around. A discount for having them built in Mexico.

[@fromscla5883]

Going to be honest I prefer my Tacoma to be build in Mexico than USA. Car manufacturer unions are crap and it reflects on quality.

[@jaymontange8260]

San Antonio plant has pride. They took the assembly of the Tacomas away.

[@garyfernandez8513]

Toyota taking the V-6 out of the Tacoma and the V-8 out of the Tundra was a HUGE mistake.

[@Orion2023.]

Exactly! They have no idea what America wants! I want a 6-cyl diesel pickup and or a diesel land cruiser with a solid front axel. Independent suspension sucks.

[@bryancopeland2540]

And no one wants half electric as well!

[@fwungy4285]

Toyota doesn't want to use them. It's the Feds forcing emissions rules on them. Toyota sells $10k pickups in the developing world that people would happily buy in the US if they could, but the Feds won't allow it.

[@tacotue4eva677]

As a 2020 Tacoma owner , the 3.5 is a gutless motor and gets subpar gas mileage too. It has to be tuned to have any type of power. Jmho

[@rocketpigrecords3719]

​@@fwungy4285wrong. Toyota itself said it won't import the Thailand meme truck, because it would decimate Tacoma sales. And, what are we here talking about? Tacos that cost more than an SS or GT.

[@joshuathomas4934]

The Tacoma was a reliable, simple truck for regular people. Now they are packed full of tech and features no one needs and are loaded with emissions crap. No thanks. Keep it.

[@tomcurran8470]

Remember when the Japanese got into the US market with cheap mini pickups in the 1970s?

[@Ceeewolf]

Emissions crap? F you.

[@barrettwalker5294]

We need to send a message to Toyota. You can KEEP your 2024 Tacoma’s!

[@bluecruiser2019]

And 4Runners and Land Cruiser (Lites) AKA Prados.

[@burntvirtue]

Why did you use an apostrophe to pluralize a word?

[@foxgood]

And what answer are you going to give to Honda which sells as expensive as Toyota ?

[@providentpathfinders219]

you send them that message! you tell em good! 😂😂😂

[@Keefer24]

@@foxgoodI saw a brand new ridgeline black for sale at a dealer ship in my area of PA for 43k fully loaded, the base price for a trd pro Tacoma is 65k basic trims I see for 50+. Put the pipe down 😂🤡

[@aarsenalfan]

$10K is not enough, more like $25-30K I'm glad people are not buying.

[@LiquidSm0ke]

At least 20 grand

[@Slammingutz]

I love seeing people not buying overpriced trucks and cars. It’s about time the general population says “We have had enough price gouging and getting cheaper products for more money.” Go suck an egg @Toyota. I used to love your brand and was loyal but now you are just like any other American brand.

[@Slammingutz]

And and….the 4 cylinder turbo doesn’t get a significant MPG increase. I’m questioning the logic or the amount of greed that caused this horrible decision? It sounds like pure greed and a big middle finger to everyone who praised Toyota the past 4 decades.

[@MuahMan]

@@Slammingutz The crappy engines are because of the EPA. All the companies have to to do it. Still should be $35K loaded.

[@luism8130]

@@MuahManthat’s just an excuse. These engines don’t save any gas, they are anemic. Tried to tow with this and see how many MPGs you get. You’ll be lucky to see 5

[@JohnConnor636]

81k for a tundra!?! Holy shit

[@Scientist_Salarian]

Cars and Bids has had some ‘20-‘23 very well-equipped Tundras for 50-60 grand. That’s the way to go.

[@mayowankenobi]

@@Scientist_SalarianStill overpriced.

[@blinkguy4ever]

​@@mayowankenobi tell me something thats not overpriced these days? A freaking corolla is about 30k.... inflation man

[@pnichols8583]

Fuck them turbo’s

[@stevendunnuck]

Rather have a raptor

[@CapsuleCorpDude]

These are not 50k trucks. I love that people are coming together and saying no with their wallets. Enough is enough from these greedy dealers.

[@ladyhawk7408]

They kinda have no choice all the free money has come to a stop. These dealers don't seem to realize the stimi money Era is over.

[@sponger04]

Oh so the dealers choose the MSRP that’s set by Toyota? Wow yeah that makes no sense.

[@467076]

TRD pro and trailhunter is 64k and 62k. For a midsize 😂I’m buying me a BMW M2, at least I can burn rubber and it’ll be fun.

[@selvinperdomo3509]

Not interested in buying a tacoma anymore..

[@albetherechillin]

Me too

[@selvinperdomo3509]

@albetherechillin almost bought one a week ago. Told them keep it. They keep calling me told them 40 out the door..

[@justing6594]

Same! They can keep them.

[@crushbaseball4270]

It was funny when checking the comments for different Tacoma review videos with the prices of the Trd pro everyone just said they left to go look at the chevy Colorado after seeing the Tacoma prices

[@selvinperdomo3509]

I'm about to get the trail boss..better package .

[@pattiellen5339]

A $60,000 truck with a 4 cylinder engine worth about $1,000. Nope.

[@rl8571]

Frontier with a naturally aspirated v6 is almost $30k cheaper. Does Toyota think tacoma owners just got a huge pay promotion? I plan on replacing my truck in the next two years so hopefully they would get their act together by then as those prices are out of range of practicality.

[@BJC835]

👍

[@awdobsession717]

Welcome to Biden’s America

[@nofightingnolife7368]

@@awdobsession717Biden doesn’t dictate Toyotas pricing.

[@swapsplat]

​@@nofightingnolife7368 They also said Biden didn't dictate gas prices while shutting down drilling and refining.

[@herbertsungahid]

America should get rid of dealers that do price gouging and let the people buy directly from the manufacturer.

[@JoeCool820]

💯

[@awdobsession717]

Tesla does that but a lot of Teslas are sitting on lots and not selling. I guess the EV thing was mostly hype….

[@johnlocke3481]

Dealers keep people from buying unless they absolutley have to. The dealer model has lowered sales simply by existing. It's such a nightmare process people avoid it at all cost.

[@josedehoyos3534]

exactly ..

[@Electricslam77]

This corporate greed all started with COVID… Supply was down, demand was way up. This is not the case anymore… Yet these scum bag dealerships want big dollars for inferior trucks. NO THANKS!

[@Desertfox92308]

I bought a used '12 Tundra 4x4 double cab two years ago. It has the 5.7 and was under 90k miles for $25k. I have had ZERO issues.👍

[@rhbowhunter]

sorry to curse but toyota really fucked up these prices are just insane

[@smokeylake3150]

The loss of the V6 for a 4 cyl is dumb.

[@W0RLDSSMALLESTVI0LIN]

​@@smokeylake3150loss of the V6 plus the crazy prices are why I won't get another Tacoma...I have a 23 offroad right now.

[@Bruce22027]

@@smokeylake3150reason: federal carbon credits

[@Rhaspun]

Companies are taking advantage of the price increases we had from the pandemic and the chip shortage. They've seen how much they can get away with and have kept the pedal to the medal when it comes to prices.

[@W0RLDSSMALLESTVI0LIN]

@@Rhaspun facts

[@mikeyID]

Toyota isn’t getting my money. Toyota has let us all down Untamed

[@johnstrand2247]

Same with GM and Ford.

[@993mike]

I’m a huge Toyota fan, having owned both Toyota and Lexus SUV’s, but when you add together a thrashy unrefined 4 cylinder engine, high prices and fading reliability, I’m likely to shop around to other brands where in the past I would not.

[@MrXapheth]

It's not Toyota...it is the American way to do business...

[@bradhaines3142]

@@johnstrand2247 so youd rather get a dodge?!

[@bigfootswatching9986]

@@993mike lol.........the other brands are all junks! If anything get a 2023 toyota or older! These new Turbo's are junk along with the Price hike!!

[@user-vo8ps5kd3r]

A $2,500 discount is nothing on a $50K truck. Insulting.

[@midnightrambler3583]

I bought my Tacoma TRD Off Road new in 2002 for $22K. I’m still driving it today and blue book is about $7K so I spent $15K to drive it 22years. That’s less than a $1000 a year. It has 180,000 miles and still runs like new.

[@UntamedMotors]

That’s awesome. I love hearing that! 💯

[@droneworks6340]

Under powered v6 junk. I test drove one. rived to high just to get tq. No way

[@JoeCool820]

@@droneworks6340people buy tacomas for reliability plus they hold their value . Trust me I’ve had fords and Chevys and after 150k they turn into money pits!

[@dhfox322]

$22k in 2002 is worth about $38,343.84 today (May 2024). Still much less than the price tag on these overpriced 2024 models.

[@Mike-Olds-1]

It’s really unfortunate that Toyota has put greed before quality and affordability.

[@M85Iroc]

I think that's the issue with all automakers today.

[@pinoyrunningpenguin]

It's not really Toyota that is pricing it this way. They have to pay carbon credits for this vehicle and its big when its a big vehicle like this.

[@mayowankenobi]

@@pinoyrunningpenguinWe need to stop these DUMB governments. Paying a carbon tax doesn't help the environment. Allowing innovation to happen with bureaucracy has ALWAYS led to the best advancements.

[@UntamedMotors]

That’s the unfortunate truth. =\ Toyota sold out to government subsidies and carbon credits… =\ it’s a shame.

[@munozyoshi]

It was my dream truck.... I'm not interested anymore. I bought my house 10 years ago for a little over 100k, no way this is worth almost half of that.

[@luigivincenz3843]

A 2024 Corvette is $68K base. I'd rather save for the other 14K and get the Corvette because I know what it's worth. The 2024 Taco is just ridiculous.

[@FJCTRD]

The truck got announced last year, how would that make it your "Dream Truck?" 😂

[@theKiddAlways]

​​@@FJCTRDthey meant overall. it's been around for decades. people can have a nameplate they alwaya wanted. you're for sure sure a few eggs short of a dozen. go back to playing video games

[@KennyboyGM]

You're not from California

[@munozyoshi]

@@theKiddAlways exactly...

[@94Zero]

Totally agree, I am not paying $60K for a 4 cylinder that IS NOT AS GOOD LOOING AS THE PREVIOUS GENERATION. You have a truck with good sales, good looking, and the leadership decides to gamble with that?

[@gen-X-trader]

Too much greed, when you look at the auto prices compared to 2019, these hikes are well beyond inflation

[@Mike-dd8bd]

Can’t believe Toyota has become such an expensive brand.

[@10cpaul]

they all have!

[@jceess]

@@10cpaul you can get some of the smaller Nissans for pretty low prices, if you're okay with being labeled a Nissan Driver

[@dyates6380]

@@jceess I have a Tacoma and love it. I did have a Nissan Xterra and really liked that as well.

[@Keefer24]

@@jceessThe frontier is better than this new Tacoma by a long shot. My buddy got a pro 4x a couple years back, it’s been solid for him. I can’t remember what he paid for it but I know it was way less than these Tacomas. Also still a naturally aspirated v6 getting the same gas mileage these are 😂

[@darylhill9400]

The Porsche of pick ups! They hold their value unbelievably and they will be reliable, or Toyota will standby them

[@msgmak1379]

I can't imagine paying $50k for a tiny 4cyl pickup truck.....

[@krich7581]

This is why I will be holding onto my 2017 Tacoma forever

[@JasonExplainsThings]

I'm glad I got my 4Runner in 2021 ($41K) and Tacoma in 2022 ($43K). Holding on to both indefinitely.

[@UntamedMotors]

Nice! Good move 👌 💯

[@hermanpeters549]

My 2021 4 runner was $30k

[@NeighbaNeighba]

Tacoma sales will struggle for the following 3 reasons: 1. 4-Cylinder Engine 2. 4-Cylinder Engine 3. 4-Cylinder Engine

[@robertwojtkiewicz3366]

I’m not paying $50k for basic looking 4 cylinder Mexican made Tacoma ! Just an idea of 4 cylinder truck it’s an absolute deal killer for me !

[@ronvaughan8041]

@@robertwojtkiewicz3366 The 4 cylinder engines are what made them legendary with the reliability. The turnoff on these new ones is the turbo, as well as the price tag. People know that's a lot of headaches. I bought a '22 SR with the 2.7 when it was announced the end was coming.

[@rl8571]

They bowed down to the climate change gods.

[@robertwojtkiewicz3366]

@@rl8571I have 5 close friends who were very excited for new Tacoma , but after seeing in person and price increase they said they out , and they were die hard Tacoma fans ! Plus the that 4 cylinder sounds absolutely hideous !

[@boyantrifonov]

Porsche had bad sales with their Boxster with a 4 cylinder engine for a $70-80K car. So they added a 6 cylinder at the facelift. (even if the cost was close to $100K) Mercedes C63 AMG has almost no sales of their brand new $100K+ car with a 4 cylinder engine. But this one of the things about capitalism. Vote with your dollar. Lost sales will make them think. Plus Toyota is using a 6 cylinder engine in the new Lexus equivalent to the new Lan Cruiser. They have the technology.

[@chrisyongchu]

Why would I want a new car when I have a functioning car that is already paid off?

[@OVERDINNER]

Keep it. I just put a new engine in my full size pickup for $5K. Now I can drive it another 150,000 miles.

[@Barneyrubble241]

More and more people are saying the same thing. It's the GOLDEN AGE for auto mechanics.

[@Barneyrubble241]

@@OVERDINNER I will do the same if I need to. My old Silverado has 370k, but it's doing just fine.

[@droneworks6340]

My cars are paid off when new too. This makes no sense. LOL

[@juliomaldonado4028]

​@@droneworks6340How new? Now many people can afford to just pay off brand new cars in full. That's impressive

[@Katy-Did]

I am hanging on to my 1992 Toyota SR5 4x4 extended cab (manual) pickup. Bought it new in 1991. Looks like new, works great (220,000 miles), and feels solid. Roll up windows. No computer screens. Simple truck. Toyota has to get back to basics! My next Toyota will be an old used one (if I can find one). No turbo.

[@riseabove3082]

bet it has no power steering as well. Nice trucks btw but I do prefer some basics these days like power windows and locks and power steering.

[@irked4975]

I'm sitting in my brand new 2024 Nissan Frontier Pro 4x, fully loaded. V6 and made in America. I love it. These are the reasons I went to Nissan.

[@teddyruxspin8480]

nissan is junk

[@irked4975]

@teddyruxspin8480 cool story bro.

[@thenaturalmidsouth9536]

I wouldn't buy ANY Nissan passenger car or Infiniti, however, I'd seriously look at that Frontier if I wanted a new small truck. Toyota is really screwing up their brand. Good thing is, there are a lot of lower mileage Toyotas out there.

[@DannyFyffe]

Glad to see you no longer sugar coating things. Your last several videos have been hard hitting. I agree with you 100%. The fan boys hate me, but I have been a Toyota owner for over 40 years. Longer than you've been alive. I haven't bought any since I bought my 21 Taco in April 21. So until this economy breaks and Toyota comes back to earth and acts decent again, they won't pull a dime from me. Keep up the good work on the videos.

[@donaltemus3565]

I can’t even agree more with you. I cry out this and hope Toyota listens.

[@DannyFyffe]

@@donaltemus3565 They will not listen until the economy knocks everyone down. Then they will drop a majority of their vehicles 13K to 18K down. Right now, they have 15-20K profit built into things like Tundra's Tacoma's, Sequoia's, etc. When things get hard, they will try to get to their normal profit of around 2K. When it gets really hard, they will go for break even so the full 15-20K off and maybe slightly more just to survive. I have said this for a year now and I have been laughed at many times, but it will happen.

[@user-wu5gr9eb6r]

Agreed. My 2021 Taco, 4-cyl, 2 wd, access cab, 27 mpg for $26k is good enough. But probably the last Toyota I will buy. The dealers have ruined the brand.

[@jdc3636]

47k for a 4Runner SR5 premium? That’s insane. I will keep my 2016 for 10 more years.

[@BGood496]

Totally 👍2017 4Runner TRD PRO. Not a single issue with it and I’m gonna drive it till the wheels fall off😀

[@rickyaz8640]

They hold their value. No turbos, no fancy hybrid to breakdown, lousy gas mileage, it’ll run until the apocalypse

[@tedbell4416]

Same here 2016 trail

[@2009polostar]

Remember, vehicles are depreciating assets. Keep and maintain your vehicle as long as you can. It's your car, not the bank's.

[@dyates6380]

Same here. I have a 2018 Sport with only 36,350 on it, and it'll last me forever. Seriously, as I drive very little at this point. So glad I'm not in the market now.

[@richardpena7275]

My 2018 Tacoma’s A/C evaporator started leaking, and then noticed an oil stain around the front timing cover seal. I only had 125k miles on it. After seeing that the new Tacoma only has a turbocharged 4 cylinder sealed the deal for me not to get one. I bought a 2023 Frontier instead.

[@ItzTheThrill]

Thanks for all of the content and info!

[@Jomonji]

Cancelled my refundable deposit on a 24 Tacoma

[@ChristopherWalkenPUA]

Remember when the politicians said NAFTA would keep prices low? 🤣

[@davidlorang7697]

They did keep wages lower!

[@christopherfetterman5947]

The sales price hasn't happened yet

[@JohnS-il1dr]

When NAFTA happened jobs got outsourced like mad. We helped Mexico much much more than what we got in return.

[@iflylo1528]

The tumbleweed under the bumper of the silver Tundra says it all.... Maybe add a sign swaying in the distance and a door slamming open and shut in the wind..... hahahaha

[@danreed1776]

Great video, you hit nail on the head!Thanks!

[@UntamedMotors]

Thanks a ton man!

[@Jay-bw3fl]

Record profits since 2020 tells me it isn’t inflation it’s G R E E D.

[@FullsendOffroad]

Maybe. I've seen every manufacturer do this, besides, everything has gone up in price, not just cars, so it is inflation.

[@raymondhumphrey2749]

Absolutely Right...

[@Jay-bw3fl]

@@FullsendOffroad don’t be naïve

[@minipandora22]

💢 J O E B I D E N 💢

[@Sam-dq7ws]

Since plandemic scam

[@wagyu_killer]

cheapest tacoma were used by the laborers in the past. but now it is not for the ordinary people.

[@WayneWatson1]

Some of those cost more than my house did.

[@Gomaga]

Thanks for the info/ video, you seem very knowledgeable and I agree with everything you said. Keep up the good fight . We appreciate it.

[@UntamedMotors]

Thank you for the support and kind words. Appreciate that! =]

[@AutoEnthusiastJC]

Roman from TFL said SR5s aren’t selling, because all of the customers are waiting for the higher trims. He is so out of touch.

[@reecec8490]

He has too much to gain blowing Toyota

[@marimashburn7796]

That’s why he gets the invite to all the events. He says what Toyota wants to hear!

[@Richard57353]

Most of the people at TFL are out touch. Stopped watching they’re stuff years ago😂

[@Yoyomanmanholla]

Who tf is Roman

[@MrRailroader03]

He’s a Toyota suck ass

[@speedsterspeedy2146]

Basically Toyota is including the mark up into the msrp!!

[@mindfullymellow2323]

Was looking at a Corolla Cross, sticker $30,900. OTD with stupid markup and “upholstery protection” = $39,500. Ran to Mazda and got a great deal on a CX-5.

[@RequiemJr]

I recently bought a '24 Tacoma TRD Off Road for 45k total with taxes. I haggled it down. Here in San Antonio the TRD Off Roads are selling fast and the Tacoma TRD Sport is selling slowly. The Tacoma SR5'S are selling way slower. I'm happy with my truck. It handles great. It looks great. I get a lot of compliments.

[@benjaminreed4781]

Bought a 2015 right before they switched to the “improved” 3.5L. Mine is a 4x4 SR5, extended cab, with the 4.0L and six speed manual. I got almost everything the TRD package offered except for the decals, which I’ve never been a fan of. I paid $32,500 and thought that was a bit steep. Ain’t no way I’d pay almost double that for a turbo four with a battery pack.

[@nickcheema907]

Wait for the "Chimichanga Edition" for $70,000

[@yourmanzach2307]

is that real? soundslike a joke but I wouldn't doubt it

[@JA-zh5xi]

Looks like you need to go feed Tina!

[@outbackeddie]

I am holding out for the enchilada addition at $100,000

[@rjs2974]

Guacamole green (formerly luna rock) color option adds 6,500.

[@battleborn4590]

😂 LMAO

[@yl003760]

Ppl don’t like turbo and overpriced cars.

[@Andrew-86227]

People like turbos…just NOT in a 4cylinder Tacoma.

[@Skip8459]

They’re overworked engines in whatever they’re in. They don’t last as long as a NA engine.

[@bondobilly9369]

​@@Skip8459 moat don't tow or haul, a turbo 4 is a good choice. If you're going to actually use it as a mini pickup, get a ranger or bare bones 150/0 for the same price

[@locker1325]

I don't want a turbo 4 banger in my premium prices truck either.

[@droneworks6340]

I love turbo cars and trucks speak for yourself. LOL

[@Prkill13]

My 2022 Trd off road was assembled in Baja Mexico, but are the major components still built in Japan. Like the 3gen was?

[@9-cito]

Thanks man!! nice video.

[@bobbyb.1743]

Nissan Frontier, 300 HP, naturally aspirated V6, made in the USA, $47K. They look pretty good too! Ref. Scotty Kilmer’s recent endorsement.

[@lamadden7512]

I’m gonna go look at it

[@jonathanshearer8437]

I wouldn't pick up a new Nissan if you gave it to me for free. I've had two, and they were HORRIBLE. Major repairs and recalls within the first year on both.

[@bobbyb.1743]

@@jonathanshearer8437 thanks for that Johnathon, great to know. Ive never owned one, but on paper it looked to be a viable alternative. However, your real-world experience of ownership tells me otherwise. Will steer clear of the Nissan. 👍🏻

[@woodardkingsbury1648]

Lmao only 47k what a savings 😂

[@daywalker4029]

@@bobbyb.1743 know plenty of people with 3rd gen frontiers and they haven't had any issues with them. my coworker has 45k miles on his 2022 and hasn't had any issues.

[@SiXiam]

The real question is why are they even in the 50's? Should just raise them to 80k or higher. Not like lowering the price to 40k is going to make a lot of lower range salary people come out to buy. They made the decision that only higher income people can afford their trucks. Dealers don't even order many base models.

[@ryrysinger]

Thank you as always!

[@UntamedMotors]

Thank you for the support! =]

[@Chain_2099]

I have a 2017 gmc sierra that was built In Mexico. What a disaster! Transmission redone . Both front wheel bearings. Rear light harnesses. The ceiling lights over the windshield fell down . Plus plus plus. What a disaster it has been.

[@DIOSpeedDemon]

I want a Toyota truck Made in JAPAN- V-6 no batteries, and a great stereo. OR- A toyota HILUX CHAMP, sold out of INdia for the grand total of $13,000 US DOllars. We need the Champ in our American Toyota dealerships, it is the bomb of utilitarian Truck at a reasonable price.

[@vis1512]

Sold out of India ??

[@terryosowski8143]

I have one a ‘19 TRD Pro with all new aftermarket Fox suspension Kayskin leather interior 52K miles 3.5L V6 normally aspirated. And is PAID FOR!!!

[@ttown918]

Bought a 2020 SR5 4Runnner Premium in summer of 2020 for about $38K. Now it's $47K+. Nuts.

[@sprint2648]

Bidenomics!

[@DEVFXLIFE]

I got very lucky getting my 2023 trd off road with the pro package for 43k a few months ago. Plan on holding on to this truck for life

[@lilzelli3]

Just found a 2022 tacoma 4x4 with 8k miles. So glad i bought it and didn't wait for 2024

[@donthesheek]

Low balling for high demand quality trade in value models while they increase prices for new models. If you've got a nice rig keep it, let them eat cake.

[@clintperry799]

The 4 banger turbo motor looks like spaghetti nightmare ! I'll pass .

[@albertog6798]

Thanks for the great video. I own a 2018 4Runner TRD pro and it is a great vehicle and I’m thinking on getting the new 2025 trailhunter but I sure don’t want to pay over $70K

[@dougpeters1625]

people need to vote with their dollars and stop this insanity

[@josealeguinea]

Of course. Raptor for $57k and the frontier pro4x for way less… the reliability excuse can only go so far. Cheers untamed!

[@Wxman9123]

Raptor might be $57k but you won't find one for that price much less it being available.

[@BGood496]

@@Wxman9123Agreed

[@postalchaos]

@@Wxman9123You’re right about dealer markups for the Raptor, however there’s going to be markups on the TRD Pro as well.

[@LiquidSm0ke]

I think the frontier will be pretty reliable

[@davidwethington9320]

​@@Wxman9123 If you order it, no mark up.

[@JA-zh5xi]

They need to come down about 30%.

[@robertwojtkiewicz3366]

They will as soon as people stop buying their overpriced Mexican cheaply build Tacomas

[@dethtour]

​@@robertwojtkiewicz3366they're probably made better in mexico. Americans are lazy and have bad work ethic. My issue just comes down to p4oce with what you're paying for an sr5 tacome with the trd off road you're better off buying a tundra sr with 4x4 like the base model it ends up being cheaper

[@mekalis69]

I have a 2000 4runner limited with 200,000 miles on it that I still love to drive. I would rather put $400 to $600 a year in maintenance and repairs than pay out the $ss for a new Tacoma.

[@iiiiii7680]

Frontier is sounding so much better. 3.8 Naturally Aspirated V6 with hydraulic steering. Those 2 alone make me want the frontier over the tacoma

[@UntamedMotors]

Yeah if I was in the market for a midsize pickup, I’d for sure snag a Frontier over the Tacoma.

[@tedbell4416]

I'm old enough to remember the 1988 Toyota truck. It had a EFI engine good ac with R12 in it you would freeze with it. You could buy them for $7500 brand new made in Japan. Now look at Toyotas 50k for a Mexican Tacoma.

[@zachsamay2026]

Yup was trying to get one of those around 2008-2009 for my first vehicle. Obama took a dump on us with cash for clunkers. You could get a nice one for around $3500 at that time. Couldnt afford one at the time so I bought a sedan, figured Id wait till the prices came down. Looks like I'll never own my dream vehicle. Or maybe any of its decendents either. If Toyota keeps this crap up the 2015-2023 model is gonna be selling for $35k for the next 30 years on the used market. I mean i can theoretically afford it now but just on principle I dont want to pay that much for a vehicle with 200k miles on it

[@TC-iz5hr]

I bought a 1988 4X4 back then for a little over $10K. I had to trade it in for a sedan a couple years later for personal reasons, which is my most regretted vehicle transaction ever. It was my favorite vehicle of all time.

[@TwinTurboToyota]

I paid 55k for my fully optioned out 22 trd off road Tundra. These Tacoma’s should be 30k.

[@SLHJR0390]

I’m looking at the same right now. 56k off road premium tundra crewmax , 6.5 ft bed … 56k. I don’t know why one would even consider a Tacoma considering

[@jamesgullo8240]

I love that KZbin ran a Nissan Frontier ad at the beginning of the video!

[@stagalgiz1097]

I got a 2024 Chevy Silverado 1500 with the inline 6, 3.0 Duramax turbo diesel for $54,120.00 at White's Mountain in Casper. Just a standard LT, 4x4 with heated front seats, heated steering wheel, 13.4" infotainment system. Sticker price was $61,026.00. Hasn't used any oil, despite what I heard online, used about 2 gallons of DEF in 1800 miles (I got it with 61 miles on the ODO). Toyota was my second choice because a Ram 1500 was not an option and the F-150 XLT's at Greiner in Casper start at $70,000 and climb, for an XLT half ton! Glad I stuck to my Chevy

[@cpk2GIRL]

4 banger over-priced Mexican truck w/ a Toyota label? NO MORE!!!

[@cletusvandamme6262]

G-R-E-E-D.

[@alxdava2004]

Factories work the same way.

[@shanes481]

@@alxdava2004 I prefer to support my fellow American's. My ridgeline was built in the USA.

[@5thLegion]

Nissan Frontier is the best midsize on the market right now

[@justing6594]

I would buy one tomorrow if they made then in a manual shift.

[@ewxlt]

$44k for a new frontier crew cab. No thanks!

[@W0RLDSSMALLESTVI0LIN]

​@@ewxlt35k for them in my area...and Pro4x's for 39/40k

[@Eric721.]

It was actually voted in the 10 worst by consumer reports

[@5thLegion]

@@Eric721. bout as reliable as CNN. Ford, Dodge and Chevy have the top 10 worst on lockdown

[@gustavojuarez2862]

Mexico has 42 car makers in the country with around 500 different models being produced there. Its one of the best industries for automotive manufacturing. Whats wrong with that? I understand the sentiment due to less jobs in the USA but offshoring has been ongoing for decades. Newsflash, Toyota is not the only car manufacturer moving their assembly lines to Mexico. Companies like BMW, Ford, Teslas have all done this. Offshoring to Mexico was primarily triggered by the tariffs on China.

[@williamc7367]

Mexico is the "New" China.

[@PerschMotorsports]

Triggered by unions not china. No cars have ever been made in china!

[@iramirez95020]

Big corporations save on tariffs and labor in Mexico but still doesn't reflect on the sale price.

[@adamculjak3627]

Ya they save money in Mexico on labor and then raise the price on us by 15k from last year. You don't see the problem with that? It's a mid size truck that's priced between 50-70k after dealer markups.

[@Karltonx]

are the engines in the tundra the same that go into the new gx?

[@BigCookieLLC]

You are witnessing the end of the automotive industry. Find your local bicycle shop.

[@justsayin3600]

In 2023 I bought a Specialized Stumpjumper Evo Pro. It was on sale for 6.3k. After a few pre-purchase add ons, out the door 7.1k. Bikes ain't cheap these days either.

[@heavycream6682]

*online bicycle shop. Honestly I'm think many low-income folks will be commuting on electric bikes im already starting to see it. Some get 90 miles a charge.

[@WayneWatson1]

It's why the used market is so crazy

[@JoeCool820]

Or motorcycle

[@randallsmith7885]

The bicycle industry is doing the same thing as the auto industry. Prices shot up during covid. Then the manufacturers over produced bikes and put prices up. Now they are all swimming in inventory. Bike companies are starting to feel the pain.

[@TheAverageFisherman99]

Auto makers have jacked up the prices on trucks by 35-40% in the last 4-5 years. The trd off-road force max is over $65,000. Absolutely INSANE for a Mexican-built truck. Nissan will be my next new truck, and even THOSE are too expensive. Toyota has lost a loyal customer with their price gouging.

[@W0RLDSSMALLESTVI0LIN]

I'm done with Toyota too. My 23 Tacoma Offroad will be my last. If I trade it in, it will be for a Frontier.

[@saamilarson]

To be fair to Toyota, a 1995 4runner SR5 had an msrp for $23000 roughly. In 2024 dollars, that’s $47,136. That 2024 4runner is within spitting distance.

[@MitchPickelsimer]

And that’s why I’m keeping my 1998 4Runner. It’s paid for and still runs great. I’d rather pay to maintain it than buy a computer on wheels.

[@etfbit]

does your '95 have a 4 banger too wiseguy - shrinkflation

[@saamilarson]

@@etfbit it certainly could have, although mine has the v6 option, and it still has about half the horsepower of the 2024. A 2017 ford f350 with a 6.7L cost more than a 2003 with a 7.3L. There’s a lot more to this than engine size.

[@geoffvpettit]

This makes me feel good about my 2023 trd offroad I bought last August for sure

[@kevinalli5563]

This crazy pricing is going to end up benefitting Nissan for sure. For $43k you can get a Frontier Pro4x with a V6.

[@jdrules23]

Too expensive. Gen 6 4runners likely to top over 70k. Those will sit, too. All old gen tundra, tacoma, gen 5 4runners values will go up due to new gens having massive price increases.

[@UntamedMotors]

Man that’s just crazy to even think about… a $70K 4Runner. Doesn’t even feel right saying it out loud haha 😂

[@WesT-ge2jh]

Informative video, thanks! Vote with your dollars people.

[@CAborn1112]

Are the parts also made there or is just assembled?

[@Lowbrass64]

I have read comments from some people defending this pricing as being commensurate with inflation. Perhaps, however unless income rises similarly, it’s a moot point because people can’t afford these.

[@deepsix1827]

Jacking the price on a Tacoma TRD Pro from $50k to $65k is NOT inflation, it's GREED.

[@kenjohnson961]

Nissan Frontier V6 gas is the new king.

[@auggieoutdoors3325]

I still have the original window sticker for my 2003 V8 4runner limited 4x4 ($40,400). That's the equivalent of nearly $69k today. So prices aren't totally out of whack. Rather, the build quality and materials have declined

[@NESADDICT]

Still happy I got my 2013 TRD off road (salvaged title that was completely OeM rebuilt) was 18,750 with 22k miles.

[@alvaritoesquivel875]

I bought a Ford Ranger built in Tennessee and 10k cheaper with side boards, big digital screen and 7K lbs of towing capacity

[@droneworks6340]

I have the Ranger also love the turbo I have the Tremor lariat. I test drove an older taco with that V6 what a POS it was. Too slow and no power unless it got to 8k rpm.

[@JoeCool820]

I’ve owned fords and they all sucked! I rather have an older Tacoma then be found on road dead😂

[@richardlee2642]

My '24 Ranger Lariat was about $2500 cheaper than a comparable Tacoma TRD Sport. I was a tough decision: I wanted the 6-speed manual transmission and power moonroof, neither of which is available in a Ranger.

[@bluecruiser2019]

Thanks for calling Toyota out. They have totally gone the wrong direction☹️🤷‍♂️

[@rsdokc]

Great job. Truck prices have gone nuts.

[@rayskillings7506]

It is all about the motor for me. I want a V6 not a turbo 4 cylinder. Made in Mexico is not a selling point. The frame rusting issue from Toyota is still fresh in my mind. Toyota needs to rethink who the customer is.

[@frankleespeaking9519]

$50,000 for a truck and they put a prop rod under the hood.

[@UntamedMotors]

Haha right!? Sums it up well.

[@pzadach]

The thing that floored me is that on a loaded TRDOR you get a little plastic skidplate in the front and a temporary spare tire.

[@joeyvonny5146]

My 2016 TRD OR was 34k. Yes it was 8 years ago but a 20k price hike over 8 years is crazy. Looks like I’m keeping mine

[@xrotor7813]

The Toyota dealer in Langely BC Canada refused to let us even test drive a vehicle when they found out we would not be financing through them. We walked quickly

[@droneworks6340]

I pay cash. Dealers are stupid.

[@deantrainr]

Hey Untamed, I just test drove a 2024 Tacoma trd off road today and other than the new 8 speed gearbox, I wasn’t impressed. The initial throttle response (low range) was impressive but when I floored the throttle to get on the freeway, I wasn’t impressed compared to the 3rd gen V6 powerband. Noticed the cheapness of the interior with more cheap plastic than the previous gen Tacoma. The hood I could see vibrate on the rear of the hood closest to the windshield on the drivers side and again, the truck literally felt like a four cylinder that was out of juice when I got on it at freeway speeds. I know advocates like TRDJon, robmotive, and the TFE crew (among others) rant and rave about how infinitely superior it is to the “old gen” 3rd gen Tacoma but I’m not feeling or agreeing with their enthusiasm about this new platform. I guess I’m not drinking the same Toyota Kool-aid as they are, nor am I politically obligated to the Toyota higher ups as well. Love my 2022 3rd gen TRD PRO Tacoma and maybe I’d change my tune if they dropped the price(s) to a realistic MSRP but I know I’d be drinking the Toyota “Kool-aid” ad well. 😳

[@Slammingutz]

I agree with you. The seats and interior are cheap. The engine is gutless when you attempt to merge onto the freeway. It’s an all around overpriced cheap (Mexico built) bait and switch from the old Toyota trucks.

[@johnathoncastro]

TrdJon is a joke

[@W0RLDSSMALLESTVI0LIN]

Those big guys like TrdJon won't say anything negative...they care about making money...they could care less about getting the truth out.

[@deantrainr]

@@W0RLDSSMALLESTVI0LIN Very true indeed. I know they aren’t gonna sabotage the bed there sleeping in per se but users like TrdJon opinions seem artificial and “fake” to me; which is an annoyance in reality.

[@W0RLDSSMALLESTVI0LIN]

@@deantrainr they seem fake because they are fake. As far as TrdJon goes, he's an idiot, he traded in his 22 Pro for a 24 Offroad...how stupid can someone be..

[@Joey-fs7ro]

Nothing but sheer GREED

[@jfifield20]

In fairness it's not all greed on Toyota's part. Toyota has also had to massively up wages and benefits to its workers thanks to Union threat/negotiations.

[@Scientist_Salarian]

Greed? Toyota and its dealers are allowed to ask whatever price they want for their product. It’s their property. In turn, you as a consumer are free to not spend your money with them. They aren’t forcing you to buy their vehicles, nor do they owe you one for whatever price you want. Supply and demand. 5th-grade economics.

[@johnmccool6875]

So what's the alternative, other than Nissan Frontier aren't they all 4cyl turbos? And the Frontier pricing is pretty much the same.

[@turndroid234]

I like to overland and the main concern with the new Tacomas is reliability. How will the turbos hold up when I ford through deep water? How will it heat affect the turbos when you're going only 5 to 10 mph? Besides the reliability, part of NAFTA agreement is that products made outside the US should be less expensive because of huge tax breaks, no unions, no employee benefits, no OSHA etc. Manufacturers seems to have forgotten that part. However US consumerism has emboldened them to priced their products as if they were made in the US.

[@rf4790]

I've had 4 Tacoma's since 2005. I am on my last one. They lost me as a customer over pricing, and these changes to the engine. Yes yes, more power etc. But not for me.

[@tedbell4416]

Me either it's just gotten so ridiculous I'm not buying a house it's a damn mid size pickup truck

[@fwungy4285]

Feds are forcing this with emissions and efficiency rules. Toyota sells $10k pickups in the developing world that Americans would love to buy, but we aren't allowed. Feds.

[@bodyguard5879]

The reason for lack of sales is because Tacos are first year models and prices are out of control.

[@indycharlie]

And Turbo's !

[@Slammingutz]

And and turbo 4 Cylinder and the cheap seats….the seats are noticeably cheaper and less supportive. Don’t take my word for it, go sit in a new taco….the interior is cheaper.

[@W0RLDSSMALLESTVI0LIN]

​@@Slammingutzthose new interiors look like shit

[@haihengh]

i still remember tacoma used to price similar to corolla. 2004, loewest auto corolla cost 12999, a manual 2 seat tacoma cost 12999 as well.

[@chadrobke9676]

Tacomas are selling like crazy where i live. Thanks for this info! it might be time to make a road trip!