pricing themselves out of business! Some dealers charging $10-$15K over sticker - especially in NJ

Lmbao, let see, *Grocery Store* - 1 Loaf bread, 1 pack of sandwich meat, a can of beans, and a 32oz Coke = &129.99 vs. *Car Dealer*, no heat or ac, no doors,, 1 windshield wiper, 4 wheels, no hubcaps, no radio, and have to bring your own battery, when you pick it up = $13,499 + tags and insurance. *Realtor* - 0.5 bedroom, 0.5 bathroom w/no bathtub or shower(must use sink to wash your @$$), *"BYO"* refrigerator, stove, & heater = &1500.00 month(3000.00 deposit) due at lease signing! ......... *"The New American Dream"* ......... 💯💯💯💯💯💯

Where do you get that 34% increase in pay for average american? My company fought to prevent a 25 cent per hour wage increase for the bottom feeding employeesl

Don't forget the TRD Sequoia that's 85-90k...for an SUV that isn't even Denali/High Country quality. Prices are going up, reliability is going down and they're trying to force EV trash on everyone.

Can’t wait till the housing martket crashes. Can’t even afford to buy a house either

will this afffect used car prices?

Honestly? I've been waiting for this. What baffles me is how they've been selling at such insane prices anyways. We've been due to hit a point where the demand finally diminishes.

Killing themselves with greed

I work in sales at a dealership and drive old cars I paid cash for. It is just a piece of metal and you do need to understand the dealerships are taking the loss. The manufacturer sets MSRP and invoice that dealers are buying the vehicles for. Some only have a $400 markup from invoice to MSRP, so when advertising 6k off it hurts the dealership losing 5600. When dealerships are gone (some of you are hoping for) you can go directly to the manufacturer and pay MSRP. There will be no more competition from dealers selling the same brand in your city, there will be no more markdowns. The manufacturers have gotten greedy and wont stop

It takes more than a couple of hours, I been trying to buy a car for over a week now, 5 to 6 hours a day. I agree you have to work at it!

I Wouldn’t TOUCH THIS GENERATIONS TUNDRA WITH A 100 FT POLE!

We all didn’t see this coming 😂 100-150k for a brand new truck!? Are they insane!? It’s their funeral 🤷🏼‍♂️😁

I’ve owned 2 Nissan Frontiers for over 15 years now and am happy with their vehicles. but when they did a design update they took away stuff that I liked like tinted glass, and cargo rails on the bed. I’ve never gotten a company survey from them, Maybe they should start doing that so that they know what their customers like or don’t like! I also owned a 2022 Toyota Tacoma SR5 for around $35K, that same spec today goes for over $44K !

I was ready to buy a new Toyota truck, but the turbo and new engine made me re-think, i am not going to buy this new generation Toyota!

Good looking Lexus. What year model is it?

Yall been saying the same shit since 2019

These people are filing bankruptcy….

Bought 1986 GMC Sierra $3500; fixed up, it was going for $30k 4yrs ago. I've had multiple serious offers in 4yrs. Fixed up now, I've seen listing at $50k. The reality is, I can't afford to sell it at any price; new car payment would put me in bankruptcy.

And the dems say they have not killed the economy ? And some of you voted to extend this ? Thank god you lost the election !

You keep pointing out that these vehicles are made in Mexico and I don’t really understand what your point is. Americas economy doesn’t need to spend its limited labor manufacturing cars. Our education and skills market is beyond that. If we started producing these vehicles in the U.S., not only would they be even more expensive, but the overall production of our economy would fall. Those are bad things. Just saying.

I'm a Dodge technician at a Dodge/Toyota dealership. I completely understand the shit fits people throw when we tell them their $110k Wagoneer needs a transmission at 68 miles. Not 680, not 68,000 miles. 68. And yeah, it's covered under warranty, obviously, but it only hits that person right then that they paid over 6 figures for a pile of junk that they are stuck with for the next 8 years. Not just Wagoneer either, new Rams come in with issues none of us have ever seen before, and even Stellantis doesn't know how to fix them, so they just sit on the lot, waiting for an engineer to figure out a way to fix an $80k truck that a customer is waiting to drive. It's all gone to shit. I remember back during the pandemic, we couldn't keep a half ton pickup on the lot to save our lives, and my own mother had to drive out of state to buy a used Rav4 because that was the only way she could get her hands on one. We all saw this coming years ago, watching the trucks get more and more expensive, more technologically advanced, and seemingly as a direct result, hilariously unreliable. These cars are junk. If you can, buy used, but if you MUST buy new, take them for everything they're worth. I'm gearing up for a really shitty few years turning wrenches.

I’ve been seeing videos exactly like this since last summer. Does anyone know when the crash is *actually* beginning?

You don't need these monster ass trucks. 90k? Sure bub

Ridiculous prices. Im not buying any vehicle over 55 grand.

Wait till the tariff kicks in next year

If you think that I will cry because automakers are losing money, you need a reality check. If a full size pickup truck costs more than $15,000 it’s absolutely useless to me.

Vanity is something we have to get over

I'm laughing at these dealerships for trying to scam the American people. I could afford one of those pickups but I wouldn't pay that ridiculous price. Get real.

If the government doesn't seriously take a look at how they're strangling gasoline and especially diesel engines and making them unreliable for emissions numbers that don't matter and could be remedied over time with real engine tech and not slapped on emissions control, all of these aren't going to make it past 100k miles and there will be massive holes in the used market in the next fifteen years across the board. There's problems everywhere in this industry that will lead to a globalized malaise era soon

I work at a Ford dealership. You talk about profit margin. The term "profit margin" is a buzzword that people automatically equate with making lot's and lot's and lot's of money. I can tell you the profit margin isn't very high on vehicles, otherwise Ferrari's and Lamborghini's would fill the employee parking lot. Many people think dealers make a 30%+ profit margin (which is NOT the same percentage as markup). "Market adjustments" aside, too many people think dealerships make $30,000+ off of a pickup truck. In reality, it's closer to $10,000-$15,000 at the high end for a top trim Superduty, at least in the Ford world. I'm looking at a 2024 F450 Platinum window sticker with an MSRP of $126,555. If our dealer sells it at the window sticker without any rebates or money off, the dealer is only making $13,279, which is a 10.49% profit margin. The salesman only makes commission (average of 10-15% in my area) of the $13k (at least where I work), not the $126,000. For those not keen with math, Ford basically sold the truck to our dealership for $113,276. The most expensive 2025 Escape ST Elite we have on our lot right now has a window sticker of $55,944 with a dealer cost of $51,902!. Profit margin on that? $4,042. That's 7.23% profit margin, and that's IF they sold it at MSRP. Nowhere near the $30k or more most people believe. All of these numbers are on the vehicle itself. That does not account for any F&I, upsells, accessories, protection packages, etc, that dealers sell you on top of that. In addition, many dealers floor plan is either through Ford Motor Company or through their own bank on a line of credit that has interest charged to the dealer on top, which eats away at the dealers profit margin. So that 10% on the F450 above might end up being 5% or 6% if it sits too long. Dealers could only make $6,000 off that $126,000 truck, and it has happened. We have 1 or 2 2023 F150's still on our lot and Ford ended 2023 production almost a year ago now. I'm not saying that all these vehicles aren't too expensive or overpriced. What I'm saying is that the profit margins on vehicles are no where near as high as people want to believe or what KZbin channels are leading people to believe. Now, what Ford's (not dealership's) profit margin is on these vehicles, we will never know. They disclose profits for the year as a company but those profits aren't solely from vehicle sales. Every company has many investments that are reflected in those numbers.

30k is still to much in my opinion it's ridiculous. I'll buy used off the lot and pay 15k

This isn’t a problem at Toyota stores lol we still have waitlists months deep for people to buy cars. If we had 30 highlanders randomly show up tomorrow, we’d sell them all in 5 days.

Even just a decade ago someone on my salary would have been living high on the hog (wile still being considered middle class). Now even with minimal debt this same salary functions more in a hand to mouth capacity, due in fact to the massive increase in cost of living. It’s no mystery why there has been such a decline in planned parenthood. I personally cannot in good conscience, force this life on a child.

I remember during Covid every dealership in my area had the market adjustment markup, none were willing to budget if you needed to look at a vehicle… those same dealerships are now asking 50-90k for a pickup truck but their inventory has been sitting for months & months… dealers are starting to find out how hard it is for the average joe.

Instead of making cheaper and smaller cars there doing the opposite U.S is like Europe now Time to downsize American dream over

Nissan would of filed bankruptcy instead there merging wirh honda

Everyone tapped out with inflation and credit debt

Stealerships

Lol, no. Blue collar working class people aren't buying trucks for the utility. They're buying them for vanity and a symbol of status. Source: the parking lot of my blue collar working class work filled with pristine 50-70k trucks with scratch free beds.

Nice video, a little long. Where do you get all of your data?

The truck add in front of this video LMAO

Tariffs will still raise prices

How about kia sportage

What about the month of December is the slowest month they're trying to meet end of your quotas they're trying to move older cars off the lot and when the new year starts you get taxes and that's when people start buying cars meaning car prices go up why would you wait till then why not December

I also can’t stand that it seems nearly impossible to get an interior color other than black.

It's the crazy cost

I'll never buy another new automobile. I can take a vehicle with a good body and replace every important part and make it as good as new for less than 30,000 dollars. Why buy new junk?

That's retarded... That's as much as my House! For a freaking truck

They want more money for a vehicle than I paid for my house and I will own that house until the day I pass away.

I hate the sentiment that your car “loses half its value when you drive it off the lot”. Perhaps half the value was in dealership markups lol. You can buy used cars around 70-100k mile mark for $3-6k and likely a few grand in maintenance (and fingers crossed it isn’t something that requires engine or transmission rebuilds). How people justify paying $20k+ for brand new cars is beyond me. Half the time they end up with the same engine issues 30k miles down the road or after powertrain warranty expires. Paying for “new” is so incredibly stupid.