Subaru of America Commecials Japanese automaker Cheap and Ugly. WRX not yet
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@xavenellis10 жыл бұрын
This was my first car I owned 1969. I actually got a deal at dealer and paid $1100. I must admit my husband and I had a blast in this car. Mine was red. If you got stuck in snow both of us opened doors and pushed with our foot to get unstuck. I lived in Ohio then took it to Newburgh NY. I'd really well in mountains. Only regret being young I sold it after 3 yrs.
@brettholomew217 жыл бұрын
True story, my dad's friend had one of these, and while he was in class, my dad and a few other guys picked it up out of the parking lot and carried it into the cafeteria just before lunch.
@backwardspizza33736 жыл бұрын
much lightness
@Jaket200013 жыл бұрын
What do I like about its ad? The fact its actually honest.
@camouflagecamaro9913 жыл бұрын
The subaru isn't ugly, It's cute. :D
@drewgehringer78135 жыл бұрын
"But what happens if Volkswagen sues? Ours does look really similar..." "Volkswagen can't sue; they stole the design from Tatra. We're fine."
@jelanimclean63264 жыл бұрын
Poe From Subaru?
@PKMNFan46643 жыл бұрын
To me there's some similarities in the looks to the Citroën 2CV...
@kenmurphy67923 жыл бұрын
Adolph Hitler was partly responsible for the design of the Volkswagen Beetle. The Beetle was commissioned in the 1930s by Adolf Hitler as the "People's Car" (or Volks Wagen in German). - Designed by Ferdinand Porsche, the curvy car was affordable, practical and reliable. - Three decades later, the "Bug" (as it was affectionately known) became a symbol of the 1960s and the "small is beautiful" ethos. ~
@kenmurphy67923 жыл бұрын
@@PKMNFan4664 Always loved the Citroen 2CV from the first time I saw and rode in one, while visiting Paris France with my high-school French Class. ~ Can The Classic Still Cut It ??? ~~~ Can the French people's car take on the challenges in 2017 it was designed for in the 1930s ??? ~~~ Carfection .. kzbin.info/www/bejne/aYumi2OJlpKWfac
@rhapsody71011 жыл бұрын
I don't think it's ugly at all, either. It's adorable! =D I'd have driven it.
@benjaminabrahamse82468 жыл бұрын
When did suBAru become SUbaRU?
@toyengr8 жыл бұрын
suBAru is the way Japanese pronounce it and still do. It's Americans who changed it to Subaru. Growing up in Japan, 360cc cars were very popular. I was able to drive it with my motorcycle driver's license. Our family doctor had this Subaru and I wanted it.
@whattheheck10008 жыл бұрын
In the USA, pre-1974. I saw a Subaru ad from 1974 where they said "SUbaRU". These ads are from 1968 (the year my dad was born!) July 8, 2016 3:33 am
@mightymeatmonsta7 жыл бұрын
Was your doctor a quack?
@toyengr7 жыл бұрын
No, he was a great doctor who came to our house to treat us if needed. You have to remember that Japan in 60's was a third world country. Needles were reused after being sanitized in boiling water. Dentists worked on teeth without Novocain. At least my doctor owned a car. :-) BTW, it was a 2 cycle engine and smoked like crazy.
@mightymeatmonsta7 жыл бұрын
Ahh, the GOOD OL' DAYS!
@allclassics10 жыл бұрын
Everyone laughed st Honda and Subaru back then. Those little Micky mouse cars.
@garinakbar19074 жыл бұрын
But now, Honda and Subaru became big and very very successful....
@MitsuhashiTakashi4 жыл бұрын
I would have loved to have driven one then
@sudmuck3 жыл бұрын
I want to own one, maybe not as a daily driver but they don't seem to take much space lol.
@KaedeAnimation2 жыл бұрын
@@garinakbar1907 Honda and Subaru getting huge with Accord and Legacy
@youmongrel8 жыл бұрын
Goddamn, 66 MPG. I guess that didn't used to be unheard of before any safety features were required.
@SwineBrothers7 жыл бұрын
they were um..liing
@realazduffman7 жыл бұрын
This was before EPA ratings so they can claim almost anything
@whattheheck10007 жыл бұрын
Crash one of these into anything bigger than a watermelon and your name would end up in the obituaries section of the newspaper. September 17, 2017 9:02 pm
@Diap842IV3 жыл бұрын
35-40 was realistic plus a quart of two cycle oil every 300 miles.
@jamesslick47902 жыл бұрын
@@whattheheck1000 I get that a Subaru 360 is NOT exactly the height of safety in automotive design, But is it any WORSE than riding a motorcycle? I ride a Honda 750 year round in the North East.
@eurasian7313 жыл бұрын
Love seeing good ole Newport Beach, CA back in the 1960's!
@danilko14 жыл бұрын
Sue-Bahr-oo Wow! Now we just say Su-Ba-Ru, what a change? Seriously this is a great car... I want one.
@briansmith83615 жыл бұрын
If you are trying to sell a product, calling it CHEAP and UGLY probably won't help your cause! Anyway, I actually adore these!
@Griffin_63 Жыл бұрын
Worked for Volkswagen
@chief19729 жыл бұрын
You know this girl is about 70 now.
@jamesslick47906 жыл бұрын
That's OK, I'm in my mid 50's.
@Noname-ki9mu6 жыл бұрын
James Slick ok.........
@rascal2114 жыл бұрын
I have a feeling she is dead.
@jamesslick47902 жыл бұрын
@@rascal211 Why would she be? Because of driving a 360? I've been riding a motorcycle for over 40 years and I'm still alive.
@jamesslick47902 жыл бұрын
@@Noname-ki9mu I meant that she's STILL in my "lane", If you will. LOL.
@johneddy9085 жыл бұрын
The car featured was the very first Subaru, the 360 (a.k.a. the "Ladybird"). It didn't fare very well, but when the Subaru 1100 (Star), with the first version of the famous Subaru Boxer four-cylinder engine, was introduced, the brand really took off.
@Buelligan8813 жыл бұрын
Wow, we had one of these when I was an army brat living in Okinawa. I had no idea they were ever imported to the United States.
@600miles15 жыл бұрын
Subaru 360's were the slowest vehicles I ever owned besides my BMW Isetta ! I had a Van, a Pick Up and a Car Subaru 360. 21 HP, 360cc, 2 stroke rear engine, 4 speed trans, very lightweight and fun to drive.
@whattheheck100014 жыл бұрын
@MalWolf01 This car was sold from 1968-1969. 1969 + 40 = 2009. Subaru was not just reintroduced in 2009, they were never banned and they were reintroduced circa 1970 with higher quality cars. Since then their quality and lineup has increased even much more.
@LearnAboutFlow6 жыл бұрын
Once SuBARu got its act together it became Subaru and had the killer tagline "It's a Japanese Beetle". The company almost left America in the 1990s until it switched to be an AWD company. Now it has record sales year after year.
@scottye192510 ай бұрын
It’s still a jap mobile
@atranas60187 жыл бұрын
i think it's really cute
@DoomiteAsh13 жыл бұрын
Are these old Su-BAR-u commercials where they got the idea for Ben Stein to say "Wow!" in the Clear Eyes commercials? *laughs*
@atari2600312 жыл бұрын
that car is adorable!
@mamoruchiba33016 жыл бұрын
From cute and adorable car to a powerful car
@rickkarl79612 жыл бұрын
Drove mine from San Diego to Concord, New Hampshire in 1972. It was great! Of course I was 19 then.
@ixat0013 жыл бұрын
Wow, those were the days... I don't think that in a modern, high-end commercial, you will hear the words "is our product really cheap and ugly?"
@1tubehead10 жыл бұрын
Now I know were they got the idea for the bugeye headlights °_°
@Smoblikatt10 жыл бұрын
Bugs are the best!! (2002 WRX owner)
@rhondohslade2 жыл бұрын
Wrong! The Bugeye Sprite was around before the 360.
@pintosnfiats13 жыл бұрын
Malcolm Bricklen will always bey hero.
@600miles15 жыл бұрын
I wonder if the sales chick is watching these old commercials? I've had my share of these 360's, 2 vans, 2 cars, 1 pickup, but never a 360 Young.
@mundotaku_org15 жыл бұрын
The engine is 2 has onyl two cylinders and 19hp. If you don't know a lot about car, ill put it this way, the less powerfull car in the US market has 4 cylinders and 105 hp.
@rveruqvdohv37994 ай бұрын
66 mpg I ain’t complaining, hell I don’t drive over 50 most of the time
@Petermaster_TON14 жыл бұрын
This car makes the beetle look like a land yacht!
@jpamusher12 жыл бұрын
66 mpg! Better than my current Outback!
@thomasarmbruster1743Ай бұрын
Saw my first one near the Grat Lakes Naval Air Station 1970-ishl. Half the size of a VW bug, chugging down the street. spitting smoke. I loved it. Because of their size and weight they could be licensed as motorcycles. There's a mint one at my local Subaru dealer.
@datsunmadman5 жыл бұрын
I love Japanese cars from that era
@albear9729 жыл бұрын
Talk about self deprecating.
@76carmel11 жыл бұрын
Listen to how Subaru was pronounced back then.
@hvrtguys8 жыл бұрын
Saw one of these in the early 80's (driving around) but have not seen one since.
@OlegKostoglatov13 жыл бұрын
Hmm, Malcolm Bricklin's first venture into the automotive business was importing those cars, then Subaru bought him out because they found out what a hustler he was. He then too that money and developed the "Bricklin" car around 1974-75, then in the early 80s started importing the "Yugo", now I heard he wants to sell some crap Chinese car. Cheap and ugly seems to go hand in hand with the man.
@meatybeatybignbouncy7 жыл бұрын
I thought the Bricklin was cool looking. Did not know that about the Yugo....now THAT was a POS!
@RJARRRPCGP6 жыл бұрын
I don't recall getting word about Yugos being imported to U.S.A. before the late-1980s. SMH... (maybe the mid-1980s)
@rhondohslade2 жыл бұрын
At one time I almost bought the deluxe model of the Yugo. You know the one...it was called the Yugo ToHell model.
@BeetleBerlin14 жыл бұрын
Thank you Malcolm Bricklin
@slippery3964 жыл бұрын
I miss mine ... it was fun to drive !
@Fifthcell3 жыл бұрын
Man, Subaru was self aware back then huh?
@firstmusic0015 жыл бұрын
"Soo-bar-oo"...I love it! Ugly or not...at least it had some style!
@ABCDEFGHdumbo Жыл бұрын
Perfect intersection of the Fiat 500 and the Beetle with that 2-cyl Japanese touch. Love it!
@LeguimOla15 жыл бұрын
So this is the Impreza WRX Sti great great great grandfather. They've sure have come a long way.
@scottye192510 ай бұрын
WRX ugly AF
@Emppu_T.7 жыл бұрын
i think it is cute and beautiful
@Skoda13014 жыл бұрын
@shogo2040 Because of the heavy batteries, and the fact that the modern hybrids are a bit larger than this Japanese Fiat 500/beetle hybrid.
@PeterNXavier14 жыл бұрын
The Legacy with CRT transmission beats the Accord, Mailbu, and Camry in efficiency. They also have full time AWD so they use a little more gas.
@UfoDan1008 жыл бұрын
Back when I loved Japan more ! Today like the first Honda car , it is a collectable and worth $9000. Old early Datsuns and Mazdas are worth medium bucks today. Pre-government control and EPA bullshit make these cars sooooooo much nicer. Ask Jay Leno !
@meatybeatybignbouncy7 жыл бұрын
Try to find a Datsun that is not rusted in half, however.
@benthompson553810 ай бұрын
I remember reading the Consumer Reports review of it...conclusion was "It's a Death Trap"
@tastyorange13 жыл бұрын
@gerry1976 this car weighed just under 1000 lbs. Today, a Smart car weighs about 1700 lbs a 2011 Ford Fiesta weighs 2500 lbs a 2011 Subaru Impreza weighs 3100 lbs a Nissan Murano weighs about 4000 lbs most people don't want to drive around in a 1000 lbs car when the average vehicle on the road is 3000 lbs. they would rather feel more secure and spend more on fuel.
@rhondohslade2 жыл бұрын
Those featherweight cars are also hell in a crosswind.
@subaru360sd16 жыл бұрын
Great video, thank you for uploading it.
@John.Mini-Clubman7 жыл бұрын
After the last (world) war, Japan's 'industrial revolution' gained great momentum, particularly as seen here, in it's automotive industry..Though, 'copying may be the greatest form of flattery,' the wisdom in the statement from one of Japan's automotive manufactures;' ''We don't invent,,, we improve,' has proven to be 'wisdom personified.'
@BadBoy931437 жыл бұрын
Maybe at first they copied but after that they became and still are a technological powerhouse, in fact South Korea at first copied them but then the student teached the master but with China is another story.
@18_rabbit3 жыл бұрын
@@BadBoy93143 & ironically to me is that the two koreans have not even come close to japanese engine durability, but the chinese seem to have a very good chance of doing so. Amazing quality recently from china.
@jamesslick47902 жыл бұрын
@@18_rabbit Quality from China is spotty, But IS improving. My Baofeng "ham" transceiver has a build quality that rivals the Japanese radios I also own. The "specs" are not quite up to those, but at the price point, DOLLAR for DOLLAR...A Wayyy better bargain!
@hanafuda5 жыл бұрын
So they’ve been making them with love from the very start.
@MilouTintin12 күн бұрын
Next to the Subaru 360, my mom's Honda 600 was sexy, sporty, and fast! 🤣
@MWorsa7 ай бұрын
It’s adorable The little Sue bar roo Wow 😃
@artdrectr98226 жыл бұрын
38 seconds to reach 50mph. Cheap 'n deadly. Wow!
@jamesslick47902 жыл бұрын
It's NOT a "highway" car, But rather a "city commuter" car. Think of it this way: A Subaru 360 or a scooter or a moped? Yeah.... Even NOW, I'd rather have the 360. And I drive a Buick Lucerne!
@colinsmith17426 жыл бұрын
Looks like a mix between a VW Beetle and a Yugo
@jtwu89313 жыл бұрын
70 some years later the little car is still a 'wow" but the girls.....
@mozartjpn13716 жыл бұрын
$1297 was not really cheap for the Japanese in the late 50's and 60's, but it was truely tiny for us, too.
@rveruqvdohv37994 ай бұрын
About 11k now which is 2x as cheap as a brand new anything now
@Threetails12 жыл бұрын
Hard to believe these ads launched the brand. The car wasn't bad, but the ads violate one of the number 1 rules about advertising: don't talk bad about the product.
@randykrauch89545 жыл бұрын
I'd love to find the ad I saw back then where they attempted the rhyme, "SUbaRU, Car of Tomorrow"
@granskare8 жыл бұрын
the Peel made on the Isle of Man is smaller...there is a jokey video on the net, top gear I t hink :)
@juanzingarello40058 жыл бұрын
Subaaaaru? I thought it was pronounced "Subaru?"
@Crazyerics14 жыл бұрын
2nd commercial - Nearly thought the woman was pouring pee into her car :P
@meatybeatybignbouncy7 жыл бұрын
It's apple juice! ;)
@18_rabbit3 жыл бұрын
erm, supposed to make u think it's cognac or sherry, obviously. Perhaps u & the donald have things in common..
@vPerformance10 жыл бұрын
Such wow. Many MPG. Much buy.
@DJBoyToy11 жыл бұрын
omg... THE MPGS ARE AMAZING
@justinfleenor30227 жыл бұрын
I can lift the front of mine till the rear bumper touches the ground lol. less than 1k lbs.
Doesn't look cheap and ugly, sure it has a own aesthetic.
@popcultureaddict7333 жыл бұрын
"Cheap and Ugly". A few of my blind dates fit that description.
@pcno28324 жыл бұрын
The maximum speed was a little over 50; imagine trying to survive on today's highways in a car like that.
@jamesslick47902 жыл бұрын
It would STILL work as a city commuter car, and easier to fix than a "Smart". Think of it as a "moped" with a roof.
@LaVerne3715 жыл бұрын
Many Many thanks for posting!!! WOW!!! how do these commercials survive??? Happy in my '08 Yaris!!! putt putt putt Wayne in Texas......
@MrSGL218 жыл бұрын
at 66 mpg I don't care if it looks like a bag of smashed assholes.
@SwineBrothers7 жыл бұрын
it only got 25-35 mpg. top spped of 60 mph, which it would take 37 seconds to reach
@DoubleMonoLR2 жыл бұрын
@@SwineBrothers I guess it's possible it achieved higher mpg at low speeds, as may have been common in Japanese urban areas.
@SwineBrothers2 жыл бұрын
@@DoubleMonoLR True. And I'm sure it worked great in those areas. But America's freeways? Talk about brown pants time!
@Jesant1311 жыл бұрын
I had no idea that is how "Subaru" used to be pronounced. As for the car, I like it. I'd prefer the color black though.
@rhondohslade2 жыл бұрын
I remember them being marketed under the original pronunciation back in the mid-60s. The father of a girl I went to school with was one of the first Subaru dealers in the area I was raised in.
@lawrencerasmus2 жыл бұрын
I bought the van and while waiting for it they gave me this as a loner
@thirstingknowledge9 жыл бұрын
Hilarious! But enjoyable! So retro!
@robertackerman6338 жыл бұрын
I can remember when the first Honda cars came to America, they had 300cc motorcycle engines. Much mileage, no pickup, and REALLY tiny. Fours guys could lift one of these up and move it out of the street onto someone's lawn as a prank.
@jayphilbin28718 жыл бұрын
I believe they also had a motorcycle transmission with a throw lever mounted below the dash...
@rhondohslade2 жыл бұрын
@@jayphilbin2871 Yes they did have the shifter mounted there. Always struck me as a bit odd.
@SubaruB4RSK15 жыл бұрын
Subaru Stamford, CT has a Red 360 too I happen to drive to go pick up a water pump gasket and noticed it inside by one of the tables.. It's really tiny hah
@Finesse46014 жыл бұрын
Try that with a BMW 1 series. :D
@philjohnson22110 жыл бұрын
Such Subaru. Wow.
@bassbob424 жыл бұрын
These were two cycle engines. Subaru spelled backwards is U-R-A-Bus
@alpzepta4 жыл бұрын
What an honest commercial! They claim that their car is ugly lol! I think it’s cute like my gf!
"Manimal347 (3 months ago) Yes. Americans have bastardized Mr Fuji's intended pronunciation. The marque's a Japanese name, bestowed in honor of his grandfather. " Subaru means the constellation Paliedes, not Fuji's grandfather. For the record: Sue-bah-roo is how its pronounced.
@oldfashionedwrx357411 жыл бұрын
straight after WWII,the japanese image became positive again
@eskieman3948 Жыл бұрын
This car could never be sold in this country today, especially in California. Emissions (2 cycle engine) & safety reg would kill this puppy from the start.
@tombouu Жыл бұрын
New engine
@lamarr91212 жыл бұрын
Hunnay! How I'd kill for a car that get's 66 miles to the gallon. I don't even care if it's a soo-ba-rew.
@displayfireworks114 жыл бұрын
I was just reading about this car in the book about the Yugo The Rise and Fall of the Worse Car This Subaru was imported by Bricklin the same guy that imported the Yugo. They got around safety laws with the 360 because it weighed less than 1000 lbs and the USA Safety laws only applied to vehicles more than 1000 lbs. Technically it was a motorcycle. I believe the original 360 was 1500 lbs but they reduced the weight to get under the wire
@DoubleMonoLR2 жыл бұрын
It was always under 1000lb. They were built to meet Japanese 'Kei' car standards - which make ownership cheaper(tax & insurance benefits). The '360' in the name is in regards to the engine, which was the maximum size for a Kei car at the time. I'd imagine it'd be near impossible to shed 500lb of weight from a car anyway.
@endrizo12 жыл бұрын
I´m starting to love this little cute....all among v8 polluting monsters...it makes sense.
@whattheheck100014 жыл бұрын
@bettydaw1970 Inflation Calculator says it's $7504.82 in 2009 dollars. Consider that the cheapest 2009 new cars are about $10000, so this is VERY cheap.
@gerardoawd16 жыл бұрын
OMG!!! This was just awsome!!! Hahahaha. Hillarious!
@NitroGadvRules14 жыл бұрын
@ter1960 its probably would not get 66mpg on the epa ratings they use today. In fact the prius's rating is being revised because most of them were not getting the epa ratings. This is an old fashion carbed engine without all the new fuel saving techology available today.
@rhondohslade2 жыл бұрын
But no weight trumps everything else.
@TurboVW200413 жыл бұрын
I bet they filmed these all in the same afternoon .
@MrSloika14 жыл бұрын
@cdilmore Can't happen. The car got 66 mph because it weighed only 900 pounds, and used a 360cc two stroke engine. A car like that can not meet modern safety/emissions standards.
@alSation8113 жыл бұрын
what idiots claiming its cheap and ugly ... it looks cute to me. by constantly saying cheap and ugly you look at it with more scrutiny and whats with the "sue-bar-oo"??
@mozartjpn13716 жыл бұрын
Wow! How did you get this video? My neighbor had this Subaru 360 back in the mid 60's.
@bettydaw197014 жыл бұрын
@RamblinRose53 with the cost of living index/inflation that would be like 4.5 times that today or 1299.00x4.5=$5,850 bucks these cars were very cheap though werent they only 360cc engine? i mean thats a top speed of maybe 55 mph..
@PUREAAMERICAN15 жыл бұрын
The girl looks like more of a fun ride.
@sooverit5529 Жыл бұрын
$1297 is about $10,500 today.
@scottye192510 ай бұрын
No, I think $1297 is still $1297
@rveruqvdohv37994 ай бұрын
Still 2x cheaper than any new car sold today at least
@BadBoy931432 жыл бұрын
It's not "cheap and ugly" it's "cheap and cute" and the woman's phrase would be mine after seeing it on the road.
@evanmink112 жыл бұрын
This car is on Gran-Turismo 4 along with the Honda 600 Z-Auct and the Dehatshu 950-T