I just started my own company just last year I do very high-end custom finishes what’s been working for me is just sending pictures and small videos to homebuilders and general contractors showing them what I can do and offering them to walk any of my job sites I have gotten every single job like that.
@dric308 ай бұрын
😊
@dric308 ай бұрын
😊
@kodykendall7 ай бұрын
Have you tried using a software tool to make this easier and to scale this up for your business? This is kind of a shameless plug here, but I built a mobile app called Field Rocket where you can upload pictures & videos, and it posts it to your website automatically and formats it into a link that you can send out to people, super simple & easy process. We used it for my Dad's HVAC business, and we doubled his business from $493K in revenue to $1.2M in revenue, and sold it last year for $1M. The app was a huge reason why we were able to do that, and promoting the work he was doing and getting a better online presence really helped us get in front of new customers and land new jobs.
@davidg56292 ай бұрын
That's genius. I was all wound up last night trying to figure out cold email, asking AI a million questions. This is better and more direct. Thanks.
@judahmartinez85522 ай бұрын
I stay away from general contractors, they take forever to pay and are the hardest clients
@radius_podcast Жыл бұрын
This is great. The marketing side is life blood. Mark you’re killing it, thanks for sharing all of this!!!!
@SuccessfulContractor Жыл бұрын
We’re trying. Thanks for tuning in!
@mattriviere4105 Жыл бұрын
I own a general construction company in Asheville NC called Little River Development. Everything talked about in this video are all great things that I will definitely start implementing. I Definitely have a large skill set for being in the field and dealing with all different trades and scopes of work but the office aspect and management part is definitely something I want to hire the right professionals for... salesman.... marketing etc that can bring even more work.
@SuccessfulContractor Жыл бұрын
It takes time and money. Keep it up!
@frontrockfences Жыл бұрын
Hey, I love the hat! Thanks so much for the shout-out. Keep crushing the business and videos 🤟
@SuccessfulContractor Жыл бұрын
Thank you so much for the care package!
@CraftsmanDigital17 күн бұрын
Great advice! I've been a contractor for the past 15 years and now I'm starting a marketing agency for contractors. We have also partnered with an amazing software developer to automate and super charge the sales process.
@Ziptietechnician11 ай бұрын
I live in a population of 15000. I am one of a small handful of landscaping companies in town. I use google, really only to post pics and so people can rate us. Otherwise, i just try to make sure i am polite, clean appearance, clean equipment, clean worksite, quality work, and i make sure i am the first and last landscape company working for the day. Bonus if the competition sees you working harder. After that word of mouth moves mountains. 3 years in, and i am a year out on booking. And we have a wait list for our mowing side. Advertising on your truck and trailer is smart also. Rolling billboard that you own. And i finally get to hire help this year.
@Spark_Technologies3 ай бұрын
useful tips, relevant and to the point. much better than the hyped marketing strategy videos. Thanks
@zacharygriffin683 Жыл бұрын
Mark, as usual amazing stuff! I completely agree with the base + commission and having the base be enough to live but not enough to be comfortable. We are looking to hire our first salesperson and that has been the hardest part is the compensation plan.
@SuccessfulContractor Жыл бұрын
Just be open and honest with them that this is on a trial basis and subject to change and you’ll do fine.
@stevefarence3459 Жыл бұрын
Seen your billboard last week it looks great. Cant wait to see your new location hopefully Ill have time to stop by an say hi.
@SuccessfulContractor Жыл бұрын
Stop in anytime. I’m glad people are seeing it!
@MRO-Management Жыл бұрын
Mark your video content is always packed with so much information thank you.
@SuccessfulContractor Жыл бұрын
Thanks, but what I really need are some good haters! Everybody here is just a little too supportive. 😂
@sub.owen.create11 ай бұрын
Just came across your channel. Really useful info. Thanks brother
@NoahDevine91 Жыл бұрын
Awesome video Mark and team, a lot of great advice. So glad you found a new location on a main road and can’t wait for the next video. Should do more videos like this 💪🏻👍👍👍 have a great dang day keep fencing
@SuccessfulContractor Жыл бұрын
We will keep them coming. Thanks for the encouragement as always.
@robertkerby25818 ай бұрын
Mark, I am thoroughly impressed! Well done, Sir!
@JoesDrywallPainting8 ай бұрын
Agreed. Thanks Mark, This is great. I wonder how this works on top of other lead generation apps like field rocket. field rocket has worked great for us, leads that come through are pretty good quality, but we want to accelerate things even more. Want to get 5 more trucks on the road lol
@VTOutdoorServices9 ай бұрын
Just stumbled upon your videos and enjoy the business talk. We just brought on a commission-only outside sales person and I believe it will work out well. Paying him on gross and like you said, they're in charge of the project from start to finish. As the owner I go over the bid before we release it. I also agreed with your other video regarding giving customers a broken-down quote. NO WAY. walk away if they want it. It's only the beginning of the headaches if you work with them. Don't be afraid to walk away from an opportunity. More will follow.
@SuccessfulContractor9 ай бұрын
"Don't be afraid to walk away from an opportunity." 👆🏻 This 👆🏻
@trongle4130 Жыл бұрын
I appreciate what you share your experience at start up position, wish for your business grow wealthier in future❤
@SuccessfulContractor Жыл бұрын
I appreciate that!
@newenglandman2413 Жыл бұрын
Thank you for always well-made and thought-provoking content. By customary definition, those who buy things at the supply store in Wyoming are "customers." Those who receive your services are "clients." What you are showing in the video mainly assists persons who are actively searching and I'm sure that is the primary target. Additionally, however, for relatively short money, radio advertising becomes a proactive suggestion for those not necessarily searching at the moment, perhaps considering, maybe haven't had the time to search, or will remember the name when the need arises. It puts the name out there to everyone. It has proved to be a very successful way of advertising for many, something on an average of $10.00 - $12.00 return on each $1.00 spent in radio adverts. It may be worth reassessment, which costs nothing. Just a friendly suggestion. No wise-a** comments from me on this one. Dang!
@SuccessfulContractor Жыл бұрын
We used to do radio ads, but even back then we didn’t feel like we got the return on investment we were looking for. I also feel like that has changed quite a bit now that more people are downloading music as well as listening to satellite radio.
@newenglandman2413 Жыл бұрын
@@SuccessfulContractor Understood.
@nicholasmendoza61596 ай бұрын
I would walk off so fast if you adjusted my commission to lower for larger jobs. That is a GIANT red flag for sales jobs. That's just robbery. If I couldn't leave for some reason, I would never ever sell those jobs. I would reduce any job to the higher commission rate. You use commission and bonuses for adjusting your numbers. If you want higher profit margins, offer an additional commission on (estimated) profits over a certain percentage. Say a 50% split on profits over the 30% net profits. This would push your margins up substantially.
@joshmcaloon69982 ай бұрын
Yeah what the hell. This guy must be insufferable.
@victoriamorales7952Ай бұрын
That’s because when your first starting no one knows you so you have to push harder to get customers , after people start to know you , you don’t need to push as hard to get customers . The harder work was in the beginning. Not to say any of it is easier but it’s a huge difference in the first few months of trying to gain customers .
@capnjs13 күн бұрын
On $400 jobs, 30% commission might make sense. On $10,000,000 jobs, 30% commission will almost never make sense. Food for thought. If I were designing the compensation, I would use a variable commission rate that never had tiers (where an overlap could take place of cheaper job with more commission). Every bigger job would give more commission, but less of a percentage. Like a commission gradient. God bless.
@steveboom63511 күн бұрын
Even if you made less on higher % commission?
@docpat113 ай бұрын
Mark, Great information thanks for sharing!
@SuccessfulContractor3 ай бұрын
Glad it was helpful!
@NormaBrooks-lz6ut5 ай бұрын
Thank you for being straight up on what you need to scale. I agree 100%
@ThurnisHaley7 ай бұрын
Great channel and really good tips. I just opened my GC company in Jacksonville Florida (All Green Construction LLC), I got my contractors license this past year and have been slowly getting the ball rolling.
@SuccessfulContractor7 ай бұрын
Good stuff
@chadfox4097Ай бұрын
Great video. Thank you for sharing.
@betterboss8 ай бұрын
Good stuff!!! Marketing like this is key
@AONNx Жыл бұрын
keep it up! should be worth the effort in no time. quality content and craftsmanship
@SuccessfulContractor Жыл бұрын
We are grinding it out for sure!
@andygirone7442 Жыл бұрын
haven't listened yet but #1 is still word of mouth and it only costs you doing a great job (could be a simple question) for every person who contacts you. not every contact is a job but every contact is an impression on whoever reached out to you.
@SuccessfulContractor Жыл бұрын
Word of mouth is king for an established business...not good for a startup.
@TScott-vp9zv Жыл бұрын
You are entertaining, informative and extremely good on camera!!!!👍🏾
@SuccessfulContractor11 ай бұрын
I appreciate that!
@jamesrecknor675211 ай бұрын
Very valuable information!
@romanticdonkey4689 ай бұрын
I’m curious about the billboard advertising. Can you explain a bit about how the conversation went with the billboard advertiser in regards to cost, location, and type of billboard?
@jonezy60569 ай бұрын
Thanks for all your vids, I'm excited to start diving into the others. Couple things that you could cover related to this are how you actually selected the marketing pros that you work with? What were you looking for or what sold you on those particular individuals? Also, how much can one expect to pay for these services? And when you say you need cash to start and scale, how much we talking? And did you secure that with financing or from what you were able to amass from previous businesses? I've been bootstrapping my contracting business and it's been growing, but pretty slowly. No employees or physical location so my expenses are very low and I can afford the slow growth, but it's time I start looking to make some real money!
@SuccessfulContractor9 ай бұрын
Great thoughts.
@trevordionne903710 ай бұрын
Super solid vid man!! Currently in the very very initial phases or seed stage if you will, of window installation start up in statewide NC (new re-location). Am a Previous PM for a GC in Connecticut. Going full gas pedal with my father in law - (previous GC founder for a DBB construction co in Connecticut) on this venture. Trying to learn everything I can to get things really rolling from basic SMM lead gen to heavy email listings; would love to speak with someone who’s made it happen already and pull any wisdom I can! Do you offer any sort of POC for a 10 min consult or have any webinar action going? Appreciate you and your team ton! Can share contact info if you guys are open to it! TIA
@SuccessfulContractor10 ай бұрын
I don’t yet have the bandwidth for this but it is something we are considering in the future. Best wishes in your new venture!
@MrCreed1459 ай бұрын
aaaaaaa he said St. Aug. We've been popular lately. I grew up on wildwood with the guy who started brock fence, granted I was a kid and he already had the business started. Now I do flooring, fencing, decking, drywall, painting etc. in St. Aug.
@eddiestella7904 Жыл бұрын
I’m getting into doing commercial flooring, can you do a video or provide a resource on how to bid on jobs?
@SuccessfulContractor Жыл бұрын
I’ll add it to the list but check out our video on QuickBooks tips and tricks for contractors which should help.
@danielherschberger64249 ай бұрын
Just curious who you have to do your ads? i just started my company and i have spent a lot of money to get on google but i'm not getting any results. Would you mind sharing?
@Lakelineberger Жыл бұрын
Mark is a legend 😈😎
@SuccessfulContractor Жыл бұрын
Thanks. Hope y’all are doing well!
@RGAMERO8 Жыл бұрын
Thanks for this Video! I was wondering all these things. Last year I was spending a lot of money on google and getting almost nothing back. We only had two reviews this year we focused on getting those reviews and we haven’t had to pay anything and phone keeps ringing! Great info!
@SuccessfulContractor Жыл бұрын
Happy to help!
@Linx777773 ай бұрын
Mark can you recommend a company for managing the ad work? We are located in VA and I’m looking for a way to help my husband scale our business.
@haysfamilyhomestead94512 ай бұрын
Hello, what pay structure do you use to compensate your salesman small jobs and large jobs? I’ve been working with someone who owns a land clearing business and have approached him about starting selling jobs for him. It’s the only way we’re gonna grow the business. Trying to figure out something that would be fair for me and him.
@DanBlancUncensoredPodcast Жыл бұрын
Great content Mark!!!
@SuccessfulContractor Жыл бұрын
Thanks, Danno!
@MandEmma78 ай бұрын
Great video, thanks for sharing the details!
@SuccessfulContractor8 ай бұрын
You bet!
@judithrodriquez48696 ай бұрын
Excellent,we can learn something that open our minds ❤.
@loreendawnpal11377 ай бұрын
I'm currently learning social media marketing and contractors are my target market. You mentioned that you get your leads by having your sales people drive around and talk to prospect. I was wondering if it's possible or will it be hard to get leads by social media marketing alone? Or maybe I should change my target market to something else? Thanks!
@justacarny10 ай бұрын
What were the results of the billboard?
@matthew_kiely11 ай бұрын
In Tampa Florida - how do you recommend marketing an established GC established with website etc. Want to go after design & build residential projects & larger remodels $200k+
@freddy41302 ай бұрын
Sales guy here. If you lower commissions on the most juicy jobs, your salespeople won’t make any effort to land those big jobs. The value is in getting the job. It takes special people to land those jobs. Special people don’t stick around d when you cut their commissions for doing what they’re great at.
@capnjs13 күн бұрын
On $400 jobs 30% commission might make sense. On $10,000,000 jobs, 30% commission will almost never make sense. Food for thought.
@freddy413013 күн бұрын
@ you’re missing the point. No company sells a $400 job and a $10,000,000 job. Your commission percentage should NEVER decrease as the sales price increases. It’s the most effect way to lose high level sales reps.
@capnjs11 күн бұрын
@@freddy4130 he said it was 10x larger than their largest job. Maybe they range from 5k typically to 200k at the highest. Then a guy sold a $2m. That $2m is going to have a lot of extra headache due to the size of the job. Unless the salesman is absorbing all that fulfillment headache (he’s not), he should not be taking the same cut as a $5,000 typical job. An extreme example was used to show the principle. You still make more on a bigger job-just not so much more that the company hates doing the bigger jobs because they lose profitability on them due to paying a stupid and unfair commission rate.
@freddy41307 күн бұрын
@@capnjs agree to disagree.
@capnjs5 күн бұрын
@@freddy4130 yes, that attitude is expected from sales person counting dollar signs who doesn't have to bear the risk of fulfilling the promises they make.
@davidorcutt924611 ай бұрын
Good information. Thank you
@SuccessfulContractor11 ай бұрын
You're welcome.
@jonathanjordan6371 Жыл бұрын
I’m in Alabama and we have done very well getting work and growing the business. We have been eager to grow even more and are now getting into the distribution side of things. A lot of the big fence companies we compete with refuse to buy from us even though it’s cheaper for them because they say we are getting too big. Do you have any advice on getting sales up on the distribution. We are currently working on launching something with Amazon but I’m not really optimistic on that end.
@SuccessfulContractor Жыл бұрын
Thats been our experience too. focus on the small contractors that really need you and the homeowners. You may see the big guys trickle over but if not don’t be surprised.
@StephniaBarber4 ай бұрын
Hello, what company do you use for your marketing?
@pbmartinfencing Жыл бұрын
Facebook is and word of mouth is %100 of our advertising
@SuccessfulContractor Жыл бұрын
Every markets different, and as your business grows word-of-mouth, is more important than anything from what I’ve learned.
@Jason-gz9ok7 ай бұрын
Great job sir
@justinkent5843 Жыл бұрын
Really great video Mark
@SuccessfulContractor Жыл бұрын
Thanks Justin 🤘
@OscarGutierrez-st5ec11 ай бұрын
Who do you use or recommend to do google ads ?
@zc33035 ай бұрын
Great video Could you explain the tracking phone number in more detail the one you have on the lighted billboard
@fireboyspirit34749 ай бұрын
Great advice 👍🏻
@joshmartin78496 ай бұрын
How much does that billboard run bubba?
@patriotdrywallplastering6446 Жыл бұрын
Great video ! What editing program do you use to produce your videos
@SuccessfulContractor11 ай бұрын
I think they use Davinci primarily.
@patriotdrywallplastering644611 ай бұрын
@@SuccessfulContractor thank you !
@nickkeys44695 ай бұрын
Great video
@onebasemedia11665 ай бұрын
Awesome content.
@SuccessfulContractor5 ай бұрын
Appreciate it!
@greatrailing176 Жыл бұрын
What is a client vs customer? A customer is someone who buys something, especially from a shop. She's one of our regular customers. A client is a person or company that receives a service from a professional person or organization in return for payment. A solicitor and his client were sitting at the next table.
@SuccessfulContractor Жыл бұрын
Agreed but professional services are typically considered things like attorney, accountant, etc.
@mrxsneak2693Ай бұрын
Clients u have on going working relationships with, customers are typically one and done, they might call back but there is no expected future business. A gc company u know is going to have more jobs with is a client, ms smith down the road is a customer.
@5iepurasi467 Жыл бұрын
great content . I do bath remodeling . Do you know if your guy can help me with marketing? greatly appreciated . THX.
@SuccessfulContractor Жыл бұрын
He only works with fence companies. Be sure to do your homework. Lots of 🤡 in this space.
@GuitaristBear128 ай бұрын
How do you confirm that your sales reps don’t keep some of the jobs for themselves?
@SuccessfulContractor7 ай бұрын
They can make more doing what they do than trying to build fence on the side. That's not their idea of a fun time. Also (not trying to sound snarky) if we don't trust people, we don't hire them.
@goodthingshappen5389 Жыл бұрын
Pure gold.
@SuccessfulContractor Жыл бұрын
Thansk
@HostileGingerATL3 ай бұрын
What are your business development / sales guys making? Base pay &/or %? $60k base + 20% gross or ?
@ProwallConstruction8 ай бұрын
Hey Mark, who do you recommend for SEO?
@SuccessfulContractor8 ай бұрын
www.dotcomglobalmedia.com/index.cfm
@alexjones75079 ай бұрын
Did the billboard do well? Good ROI?
@SuccessfulContractor9 ай бұрын
All we can tell you is that it was great for brand recognition, but we don’t know what our conversion rate is on it because not everybody called the minute they saw it and use the phone number on it. Tracking the ROI is near impossible but we did not renew this year and decided rather to put that money into Google Ads.
@alexjones75079 ай бұрын
Gotcha, I have been contemplating the billboard for awhile now - thanks for the insight
@loweryfencing Жыл бұрын
Good stuff man!
@SuccessfulContractor Жыл бұрын
👊🏻
@deqwanjefferson29698 ай бұрын
Who do you use for your google optimization?
@SuccessfulContractor8 ай бұрын
www.dotcomglobalmedia.com/
@deqwanjefferson29698 ай бұрын
@@SuccessfulContractor Thank you, I really appreciate it!
@codysarver2930 Жыл бұрын
Do you use a company or and individual to do most of your marketing. I am looking to hire someone to do exactly what you described but i have been struggling deciding on who to use.
@jonathanblack5597 Жыл бұрын
Most marketing companies are scams. I recommend asking around and hiring someone who comes highly recommended by a successful contractor.
@SuccessfulContractor Жыл бұрын
We hired somebody that specializes in fence related paid ads on Facebook and Google. That is all that company handles. This is important because they learn the keywords and phrasing that are so vital to making ads perform well. We use another company that handles our SEO and they have absolutely 100% been worth the money. Without them we would still be poorly ranked. They also specialize in nothing but fence companies. So my big advice there is find somebody that specializes in your trade and only your trade to work on any of these items.
@conspiracybuilder10 ай бұрын
What dose base plus gross mean?
@wyflyguy11410 ай бұрын
They would get a base salary plus a percentage of the gross. Let’s say they’re base salary is $48,000 a year and they make an additional 1% on the gross of every project they sell so $100,000 job they would make an extra thousand dollars.
@rogerbettencourt965411 ай бұрын
This is better than gold, without information like this one could use gold the wrong way.
@SuccessfulContractor11 ай бұрын
Always appreciate the love!
@kameronclevenger1457 ай бұрын
How do I start with 0 equipment and lil to no money
@dwightcox52574 ай бұрын
Great video but it isn’t really about growing from nothing. Someone should make a video on getting your first customers.
@rolexmeha38945 ай бұрын
“Upfront payments for quality leads and marketing are too pricey, and I can't afford it. I need a service where I only pay for results. Any ideas?”
@nancyjain54735 ай бұрын
I know the feeling. I found Corpoz, and they only charge for results. It's been a game-changer for me!
@GlennGoryl6 ай бұрын
Excellent. Thank you. 1. How are initial customer inquiries handled? 2. If you want your business to explode... STOP making your salesmen PM's. When a salesman makes a sale, he'll stop selling and focus on the PM duties. A salesman's job should ONLY be generating new business.
@GarlandFarms Жыл бұрын
If I was on your sales team I would only focus on smaller jobs to avoid having my commissions cheated.
@jonathanblack5597 Жыл бұрын
This could be/probably will be an unintended consequence.
@SuccessfulContractor Жыл бұрын
I’m not sure what you mean by cheated because if we are all agree on the rules of the game before we start playing, there’s no cheating. Focusing on small jobs could mean you worked your tail off for very little money and pass up on a multi million dollar project that could pay out six figures even at a reduced commission. That seems like a fools move to me.
@DannyHarycki7 ай бұрын
Would you mind sending me the name of your marketing and SEO guys..!!
@SuccessfulContractor7 ай бұрын
dotcomglobalmedia.com/
@daleb59677 ай бұрын
A loan?
@FenceKing Жыл бұрын
I wish I had a marketing mind…
@SuccessfulContractor Жыл бұрын
I can teach you 😂
@michaeldoran436710 ай бұрын
I'm an idiot at marketing. I try too hard to do stuff I learned in psychology class
@mikeywalsh59418 ай бұрын
You do, you're the king lol
@malikross61528 ай бұрын
Hell i cant even figure out where to pay my taxesc
@SuccessfulContractor8 ай бұрын
The struggle is real. 😆
@JW-pj1zd11 ай бұрын
CUSTOMER 100%
@miyaoberman37557 ай бұрын
💋💋💋 💕💕💕
@jacknagleconstruction9 ай бұрын
clients, not customers
@mattosborne9323 Жыл бұрын
Customer. Or homeowner.
@SuccessfulContractor Жыл бұрын
Depends on if you work residential or commercial I suppose.
@AlexCejasMMAАй бұрын
the marketing strategy: pay 5 different businesses money to grow your business. clickbait when you clarify you need lots of cash, not nothing.
@Emmell11115 ай бұрын
I call them clients cuz it sounds nice but realistically they’re all custys lol
@Habeebea11 ай бұрын
Your strategy is to have a bunch of money to outsource sales and marketing. Are you offering low interest business loans???