Supercar Prices from the Great Recession

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Here's a fun video! Kennan and I browse through old DuPont Registry magazines from the peak of the Great Recession, searching for car prices from the past -- to unbelievable results.
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#dougdemuro #supercars #cars #porsche #ferrari #cheap #lamborghini #bmw #bugatti
00:00 THIS
00:37 CARS & BIDS!!!
01:27 Okay, now we are really starting
03:35 Ferraris Ferraris Ferraris
06:12 Ford GT vs Lamborghini Diablo
07:46 Carrera GT & Other Porches
10:12 Even More Ferraris
11:26 Doug is going to blow your mind
12:53 Depreciating Ferraris
14:23 All-Time Winner: Ferrari F40
17:02 JK, this is the all-time winner: XJ220
19:42 Ferrari F355
22:14 Prugna 308 GTB
23:19 What's Ferris Bueller got to do with it?
24:06 Outro

[@SalvatoreCaruso24]

"if only we had money in 2009" -Doug I felt that

[@dchex23]

Bitcoin in 2010 was 8 cents

[@person.w9780]

Iirc Acura NSXs were going for $30k at the time.

[@bestprice1776]

Just imagine if you would have stuck $100 into Bitcoin then.... today over 1 million

[@EightPieceBox]

I'm just glad I had a job in 2009 that I was able to hold onto until 2011

[@G59METH]

Me to my friend: "If only we had money"

[@jon4715]

Doug single handedly made every cool under-appreciated car unaffordable. Thanks Doug!

[@TrinidadGhost]

He’s always doing these as fillers… He’ll put the cars ‘m “secretly” looking at right on front street. 🤯🤯🤯

[@ArmandoMorales325]

It's funny but sad and your not wrong. His channel awesome but also definitely the biggest factor for why cool cars are completely unaffordable.

[@person.w9780]

Rip 996 prices

[@DanielIsaacs]

@@ArmandoMorales325 Nah, manual transmissions being phased out by the exotic manufacturers put a premium on the best examples of the 90's/00's, plus GenXers (for whom F40 etc.. were fantasy cars) getting wealthy enough to drive up demand. Population of rich ppl is much larger now, with fewer good examples of manual supercars to be found.

[@darchandarchan7036]

only shows you that cars are inflated in value. Waiting for another recession 🤭

[@DougDeMuro]

This is one of my favorite garage videos ever. Enjoy!

[@ARCarReviews5]

Love the videos Doug 🎉🔥

[@CanadiansInCarsGettingCocky]

Me too!

[@thepumpkin1979]

I think this is the first time you do a video with someone else, I like the format. What changed though?

[@StreamerBTW99]

Hey doug when are you gonna review 4 door koenigsegg

[@blakerh]

Do more of these look back videos! My 401k went down 30% last year. Kind of feels like similar times. I bought a 2019 GT350. Maybe in ten years it will double in value?

[@seattlegolfer]

This might be one of my favorite videos of all time because we get to see two car enthusiasts completely nerd/geek out together 🤓

[@Notorious40z]

Doug and Kennan reading old DuPont Registry mags is amazing … I have 2005-2010 somewhere i used to read them as a kid. I love this!

[@KleinA17]

Still have my late 90s to 2005 set.

[@mph5896]

$100k in 2009 felt like $1m today.

[@kickapoo1390]

And its only been 14 years

[@johne3999]

Yeah that was the thing. 100k back then felt like you were rich. Nowadays it's just a nice down payment on a house.

[@TanksYouVeryMuch]

My Grandpa had a subscription to Dupont Registry for the longest time. I would flip through these eating my cereal before early grade school. I would play a game where I would flip the page and pretend I had 5 seconds to pick my favorite car for free. Thanks for bringing back some memories Doug and friend.

[@vio-noob_6737]

I loved DuPont Registry. As a 12 year old I had no idea how much/unattainable any of the listings really were but it was the best magazine for looking at all the different manufacturers/models.

[@realcodyk1127]

Can we also talk about NSX prices during this time! You could pick up a 00s model in the $20s

[@egold2071]

Doug is the kind of guy to use his Carrera GT as a snack tray for his English Muffin. 😏

[@AndrewMartonik]

Better yet, it's 2 huge chocolate chip cookies

[@christianb1707]

@@AndrewMartonik there were three in the last video…

[@BlakeWalsh]

English muffin? Wut they’re cookies lol

[@egold2071]

​@@BlakeWalsh Eh I couldn't really tell. It looked like a thick, tasty English Muffin to me when I noticed it.

[@JaredConnell]

Well when you spend that much money on a car you can't afford fancy amenities like a TV tray

[@davidnicholson6680]

The F50 for $949k wins here. It's gone ~4x+ that so far and going nowhere but up from there. Very special cars and they made very few of them.

[@gotham61]

I remember once seeing an ex Mike Tyson F50 that was for sale in a little speed shop in NJ. It was under $1M

[@jordancheyne7939]

@@gotham61 with 4 ounces of premium coke still in the upholstery!

[@shawnharris7747]

I think Doug is the best car reviewer ever been watching him from the beginning I can't wait for his vids each week

[@MrJessenava]

I’ve always thought the same. The fact that he hates absolutely no cars. Not many people are like that

[@Blue_Flame_Raptor]

​@@MrJessenava Maserati ghibli has entered the chat

[@kidchunguswrx2524]

@@Blue_Flame_Raptordoes he not like that

[@chrisgreenwood8188]

Definitely. The brits are way too snobby I love how Doug finds the coolness in any car

[@RedLP5000S]

I've got issues of DuPont Registry with Ferrari F40 asking prices in the $300s. Imagine that nowadays.

[@Meh1234513245]

Thank you for reminding me what the recession era prices look like, just as we are heading into another recession.

[@AdamG1983]

Yay, can't wait to relive 2009....but EVEN WORSE 😔

[@daniellarge9784]

May 24 and the US stock market index has hit an all time high.

[@AlphaShark]

I am not a supercar guy, but I actually love this video. I smiled right along with you guys guessing the prices and hearing the actual ones!

[@lordwalker71]

I read an article about Cameron's house from Ferris Bueller a few years ago and it was apparently designed by a well known American architect and the garage was actually designed to be office space and it apparently had a bathroom and a kitchenette in it. The house sat abandoned for many years until someone bought it and added a two storey addition onto the back of the house.

[@markbaumhardt1724]

My hometown. Imagine our excitement when the movie came out. :)

[@BB-xy5nd]

“Kennan, friend of Doug” 😂

[@pancit8403]

This is such a fun video idea. Reminds me of conversations I have with my dad in the car or at home talking about how ridiculous current prices are. Love these garage videos Doug

[@alamcho]

We definitely need Doug and Kennan doing a podcast talking about cars

[@TigerChamp99]

Best Doug DeMuro garage video of all time.

[@SpartanHighKing14]

That F50 price......i felt that😢. Such a bargain. Almost ridiculous to think that it could ever be that "cheap"

[@USA__WILL]

When you add insurance, gas, maintenance, storage your lucky to even break even with most of these cars.

[@jameswillard1]

My favorite example of “if you could’ve done one thing or the other” was in 2003 when I was in college working for a dealer group that had Mercedes-Benz/BMW/Audi franchises all in a row on the same street. At the time our BMW store had a then brand new Titanium Silver Alpina Z8 on the showroom floor for many months, if I recall the MSRP was in the $130-140k range and it’s very possible they would discounted one. Meanwhile at the same time our Mercedes store just started receiving SL55 AMG’s and they were so insanely hot that we sold the first one out of state for $50k over the original MSRP of $125k, so basically a $175k SL55 vs a $130k (or less) BMW Z8……Now that SL55 isn’t even worth half of that $50k ADM, let alone it’s MSRP(!) and I’m assuming a nice Alpina is roughly $275k ish based on a quick search, but at the time the SL55 was the car to have with nearly 500HP and gorgeous hardtop convertible body while the Alpina had already had its glory days and was now just like a 360HP automatic transmission retro car that wasn’t very desirable. I actually watched an SL55 admittedly with some relatively minor cosmetic and mechanical issues sell for $8k at an auction a few years ago 🤦🏻‍♂️

[@shansen6969]

Another great video Doug! The videoe with Kennan are great, it's adds a lot that youre having a conversation about the topic.

[@turtleonmeth1560]

Born in 1998, my poster lambo is A black Murcielago, then in NFS most wanted I adored and mobbed in a blacked out one. Great video!

[@zargtn]

One of the best garage vids to date. keep doing stuff like this with Kennan

[@leenestle]

I think this is a great example of why cars are not good investments. The highest return I heard was 5x but if you bought stocks at the time you earned 6x. Yes you get to enjoy the car but that enjoyment has a cost.

[@althunder4269]

and stocks have no maintenance, storage, insurance, etc. and stocks pay tax efficient dividends.

[@leenestle]

@@althunder4269 for sure, the upkeep can get expensive and time consuming.

[@ascended1924]

Looks like a completely different day with completely different cookies on Carrera GT.

[@danielciesniewski7385]

This has more to do with the time period before "monthly payment bros" with exotic cars...where you actually had to be able to afford the car AND the maintenance, not just a lease for 2 years

[@michaelgallardo5212]

I was a freshman in high school in 09 but I had some legit cars slip away much after the recession from 2015 to 2018. Could've had an obsidian black aero package c63 black series for $80k, almost bought a jet stream blue c6 zr1 for $56k, and was trying to get financing for a grigio telesto 08 superleggera for $110k. All of those cars are worth $30k-50k more right now... I guess moral of the story is if it's meant to be then you will eventually get your dream car. Maybe the universe has its way of teaching patience to us car peeps!

[@downsouth420]

Used to read DR back in high school in the bathroom. It was like a porno mag for me, looking at Porsche 993s, Ferrari F355s, and Lamborghini Diablos as well as learning about lesser known cars, like the Panoz Esperante (it was created by the inventor of the transdermal patch, did you know that?). I wish I kept my issues, it would be nice to revisit a time you could get air cooled Porsches for reasonable prices.

[@davidmopar8446]

I remember 930 turbos were 25k, and 964 turbos 35k , e30 m3s 8k . I was a broke highschool kid at the time and i knew they were going up in price.

[@emixmim]

Damn dude, I had the opportunity to buy a 964 3.6 turbo for around 60k and I felt it was too expensive! That's a 350k car nowadays.

[@davidmopar8446]

@@emixmim i had the opportunity to buy a euro spec 1986 slant nose turbo black on black for 27k. I begged family and friends for the extra 10k but it sold soon after.

[@karlhorn5886]

Good video. My favorite part is definitely the cookies resting atop your all- time dream car 😂

[@frankierodriguez8661]

love this, you should do these kind of vids more often. awsome!

[@matthijs.tieleman]

Doug is the type of guy to rock his chair right next to his Carrera GT.

[@M62auto]

Love these videos Doug and Kennen videos keep them up!

[@andrewjmschroeder]

Feels like they didn't factor in inflation enough when considering the price differences here.

[@donteadoss]

Got a stack of DuPont Registry (amongst MT, RT, Automobile, CAR, etc.) magazines from the 90s and very early 2000s in a crate in my garage … definitely great days of dreaming and learning about everything in those publications.

[@jatin3355]

A friend? You've come a long way over the years Doug. Keep it up

[@handquake]

Microsoft stock was around 18. Today, 288. Apple was at 6. Today, 165. Just something to think about.

[@Number69]

Apple shares were $6.40 in recession. Hindsight is great 😢

[@cavemankiwi]

This is cool to see, but AAPL stock was less than 9 bucks in 2009 and now it is 150. That was real monet maker and lower entry price and less risk at the time IMO.

[@BostonCycling_]

Inflation is also about 42% over that time period- So a $100,000 car then was really like a $142,000 today

[@pawsnpistons]

Not only apple. Google, Netflix, Tesla, Amazon....

[@althunder4269]

and APPL split a bunch of times too....

[@KittieVR]

Love this episodes, do more like this if y’all have time please.

[@theFerraridkid]

I legitimately still have these magazines, and remember reading these exact ads they are talking about as a kid 😃 Especially that red Diablo!

[@FREEDOM-FIGHTER-ONE]

Doug is the type of guy who uses a Porsche Carrera GT as a table for his cookies.

[@lifeatitsbest410]

My family goes to the Ferrari of Fort Lauderdale every year to simply check out what they have on offer. My father had just sold his 69 Daytona for big chunk of change and I vividly remember seeing this F40 with my brother, begging my dad to at least take it for a test drive. He ended up with a Pantera and a Lotus esprit because he wanted to help my sister with her education. My sister got an art history degree and doesn't work now... We are all mad at her to say the least lol

[@Life_42]

I love this video! Please do one every other month!

[@sstevocamaro]

It’s nice to see Doug doing a cameo with one of his friends! This is gonna make for a great upload.

[@Number69]

Doug's comment on Veyron made me think... in all his years with cars who are the biggest crooks he has come across? Expensive cars and questionable people have a way of finding each other.

[@01cumminsho26]

Love this video. More videos like this. I don't know why that cookie zoom in was so hilarious 😂

[@vedanttaneja4428]

I’m one of your biggest fan Doug . Since 5 years now, watched you from the first video you dropped. You’re still going strong 💪

[@Mr-pn2eh]

Cool

[@bobhill3941]

I absolutely loved this, I had these exact DuPont Regestries (same vintage) I got them for Christmas in my stocking.

[@mustaphazaidi6434]

I gotta say, we need pt. 2 of this video. My favourite cars & bids video ever.

[@rotcoke652]

I would love if you guys could do another video on a similar thread to this, but have it focus on what supercars you think will be hit the hardest in the coming/current recession because then in 5 years we can look back and see how accurate those predictions were.

[@captainmarvel5600]

Best videos ever. Thanks Doug.

[@TPD]

hope you're well doug! love from yorkshire, england

[@D-Rockk]

Awesome video! Entertaining conversation and a funny editor.

[@therealmudafuka7200]

This was a real blast, I also graduated in '09 and genuinely considered a Gt3

[@dylanhanbury3750]

man i love doug's videos always makes my day better

[@iansanderson]

looking forward to the video looking back at 2021 prices

[@sam.shock924]

loving the meme additions 🤣 great video yet again!

[@blaketindle4703]

The best time to buy cars was before Doug started doing KZbin videos because not nearly as many people knew about the really cool ones lol

[@ThatOneDudeNick]

It makes me so happy to see that CGT in the background. Fun video

[@Herowebcomics]

Wow! Those deals are insane! ...Now all I need is the cash to afford them!

[@kevsmills]

We are currently in the jaws of the worst bear markets I have seen, the average stock has been cut in half, and the only way to make money this year has been to either short or to trade long in very short time frames. I'm still at a crossroads deciding if to liquidate my dipping $117k stock portfolio, what’s the best way to take advantage of this bear market?

[@Isaacmeide]

The market is volatile at this time, hence i will suggest you get yourself a financial-advisor that can provide you with entry and exit points on the shares/ETF you focus on.

[@Emmacurtis]

@@Isaacmeide Very true , I diversified my $400K portfolio across multiple market with the aid of an investment advisor, I have been able to generate over $900k in net profit across high dividend yield stocks, ETF and bonds in few months.

[@vivianecardoso0]

@@Emmacurtis wow ,that’s stirring! Do you mind connecting me to your advisor please. I desperately need one to diversified my portfolio.

[@Emmacurtis]

@@vivianecardoso0 credits to ISABEL LINDA DUERI, one of the best portfolio manager;s out there. she;s well known, you should look her up

[@andreasleonard0]

@@Emmacurtis She appears to be well-educated and well-read. I ran a Google search on her name and came across her website; thank you for sharing.. This information is really helpful.

[@kenniboii192]

And now they're trying to move Raptor R's for $198,000 💀

[@zijadjasarspahic5275]

Give us more of these videos, awesome stuff. 😁👌

[@KatsinaUK]

Doug is the type of guy to use his Carrera GT as a cookie tray.

[@keyonataee1863]

Love this vid!!

[@snfriedm]

One of the best videos on KZbin imo. Added to my highly exclusive club of liked videos.

[@FlorianWerfel324]

Interesting! It's brilliant to have a financial analyst when investing! In a nutshell, with the assistance of my analyst Joseph Sullivan Anderson, I've amassed approximately 6 figures from an initial 4 figure investment thus far. During the recession, I was having an investing nightmare before consulting with an analyst.

[@leonardo54465]

I didn't know much about investing, but Joseph Sullivan Anderson taught me a lot, and I'm doing well now

[@tombarclay108]

This is insane. I've only recently begun to learn. I haven't started investing yet because I want to learn so much before investing real money!! I just found your analyst's name, Joseph Sullivan Anderson, on the internet and left him a message. Thank you for providing this guide

[@Danielromerosol]

I consider myself to be one of those who have benefited from Joseph Sullivan Anderson's knowledge without necessarily spreading it. He explained that no two trading days are ever exactly the same, so a trader must be able to analyse the price movement of each day in order to decide how best to use (or not use) their techniques based on the circumstances of that day. Sincerely, I would recommend him to anyone looking to significantly increase their trading profits.

[@Madisynmueller]

inflation is gradually becoming a part of our lives, and as a result, any money you keep in cash or in a low-interest account loses value each year. Unless you have an exceptionally high income, investing is the only way for most people to ever have enough money to retire.

[@eriu981]

@@Madisynmueller very much the case. Given that they have the necessary knowledge and skill set to profit in these markets, financial advisors and analysts are useful for capitalising on recessions, crashes, or corrections. After attending a workshop where Joseph Sullivan Anderson was a featured speaker, I've made about $120,000 in profit since I began investing with him.

[@hannafordfitness1568]

Doug - Great video per usual. Loved the “Bye Bye” outro- reminded me of John McLaughlin of The McLaughlin group 😂😂

[@fistymcbuttpuncher6419]

This was a fun one. Maybe do one comparing prices from fall '19 to peak crazy.

[@MrTranMan]

Love the smile on your face here Doug!

[@gotham61]

I have a 1969 copy of Road & Track that has a classified ad for a Ferrari 250GTO for $6000

[@nowthatsurban]

Dig these videos with Kennan!

[@jonbrock8306]

Makes me want to go look for a few of my old dupont registry magazines.

[@gibshredcamel]

The younger generation may not appreciate this video but for us geriatric millennials this is a bitter sweet walk down memory lane! Love it!

[@karlisrubenis]

I'm your exact age Doug, i remember Dupont Registry mags so well. Great idea for a garage video. So fun.

[@SwapBlogRU]

I still have a few Dupont registries from the early 2000's, with a bunch of listings for NA1 NSX's that cost 30-50 thousand dollars.

[@bgshdouf]

I LOVED this video Doug, I hope to see this return again. Fun fact, I recently bought a 1975 car value guide for old and collectible cars and Aston Martin db5s were apparently $5k

[@man-mq9rk]

A house was less than 5k back then

[@C.Brooks]

I was smiling the whole way through this video!!!! Thank you gents!!!

[@cartermacewen3086]

Love how there’s 2 cookies just chillin on Doug’s $2 million Carrera GT. Never change Doug!

[@kryvor]

Neat video, thanks for sharing. The S&P500 in early 2009 was trading around 750, and it recently closed around 4100. If we ignore dividends, and assume a low-cost S&P500 ETF, the average investor would have achieved a return of ~5.5x on every dollar invested since early 2009. In other words, the gain in value for most of the supercars mentioned in this video is well below what the average person could have accomplished if they'd just bought a low-cost ETF (especially since large assets -- whether they're art, cars, or collections -- carry additional costs of insurance, storage, and maintenance).

[@tekink8143]

I remember seeing an ad on autorader for a red F50 listed for $500K during great recession. Was listed low due to a death in the family as per ad. I knew it was a steal but had no money. In 2016 I wanted to buy a nice low mile R34 but wife vetoed it. Prices were around $50-80K. 4 years later bought one costing more than double those prices but it doubled since I bought mine so it is never too late on certain limited number cars.

[@VincentTheGoldenRetriever]

This has been my favorite video so far

[@Driven-Productions]

Enjoyed this one ☝️

[@bitteprivat9197]

Inflation adjustment would've been great, otherwise it's not a good comparison price wise

[@MicahPotts]

I agree, but to be fair, dollar differences prolly weren't THAT different only 14 years ago.

[@androiduberalles]

@@MicahPotts Looks like about 40% (100k in 09 is 140k now).

[@craigsampson3386]

Yeah people tend to forget about inflation lol unless they're looking at something 50+ years old where the price difference is SUPER obvious, triggering them to realise.

[@bradenmchenry995]

40%

[@killerfitz84]

Hurray Doug has a friend! Nice chap. great video!

[@giovannibez9509]

I love these type of video

[@joshknutson16]

love this

[@blaketindle4703]

When I sell my Camaro I’m gonna write in the ad “Driven by a Chevy aficionado” 🤣

[@michigansoundwizard]

Such a good vlog. Hilarious eating off of your Carrera. I love 355s. Definitely a bargain on that F40 at 599k back then.

[@johnm1008]

That $599,000 F40 was newer then than an Enzo is now.

[@chk2711]

Reminds me of the time I bought a nice stock 93 mk4 Supra for 11k and sold it a year later for an offer I couldn't refuse... 12k.

[@clintonbartek1413]

I love this. I poop myself whenever I get a chance to look through an old used car ad. Playing the “if I would have known” game is so fun ❤

[@STJ9694]

Right when I think Doug DeMuro videos couldn't possibly get any better...

[@brendanmoore2143]

Haven’t missed one of your videos in years! Just gave me an idea for a video for this “panel”… What would be a cool car to buy today that is under appreciated and that at least won’t completely tank in value

[@silentgamer666]

Doug, if your friend is one of those friends that doesn't know when to leave, like this comment and we will send help 😅

[@michaeld3404]

Just wait for the next Recession, good deals coming.