Supermarket Psychology - Entrances, layout and shelving

In this excerpt from the SBS series, Food Investigators, Dr Paul Harrison from Deakin University discusses with host Renee Lim how supermarket management use a sophisticated understanding of psychology and sociology to manipulate the supermarket environment to persuade us to enter, stay and buy. For more information go to www.sbs.com.au/foodinvestigators and www.tribalinsight.com

[@Iman_003]

"Would you feel the same if you saw toilet paper and cleaning products first instead?" It's 2020, it would make me feel better.

[@franzfms86]

I also learned this on my high school and college years in a Mktg and Business subject. But some groceries sometimes change the arrangement or rearranging products in a week.

[@chinalocaltravel]

Good video, I will send it to my customers.

[@ehtokyo7360]

Whos here because of school

[@gregzeng]

This is an Australian KZbin production. Our local Coles and Aldi supermarkets arrange their shopping corridors in the USA fashion. Anti-clockwise. Our local Woolworths supermarket, and their Big W stores are arranged Clockwise, or the Australian and British way. In Australia and in Britain, the car drivers sit on the right side of their road vehicles, but the vehicle drives on the left side of the road. This might give a few per cent higher friendly feeling to the person? Pedestrians on the footpaths in both nations also follow the methods used by the road vehicles of those nations. The video does not mention these differences between stores, pedestrians and vehicle drivers. Here in Australia, and possible in Britain and Europe, these are very important differences. Especially for outdoor pedestrians. When these pedestrians are crossing the roads, they often expect the road vehicles to appear. In the wrong nation, these pedestrians look the wrong way, and then become victims to car collisions.

[@perseuswong6864]

Ever lose someone at a supermarket who wandered off on his own? Talk about THAT psychology.

[@caem9742]

very good content... where has this been taken? it's interesting how this integrates with the actual fixtures of shelving like at CAEM

[@lostindiancamp]

Maybe, but also the milk has to stay cold and be replenished. The store can't keep a bunch of milk crates in the center of the store and it would be really inconvenient to push a bunch of heavy milk crates around the store on a pallet jack.

[@coltonbiggerstaff5593]

0:46 i wood pull out my knife

[@marcellogamez5529]

yemum

[@dopractitioner]

someone can write all dialogue? pls help guys i need some tricks for my presentation about marketing strategy ^^

[@dirtyapricot5769]

yeah alright

[@Nobody-fy7tw]

Yeah I can help you too

[@fionastanden2655]

the sound is not good I am quite disappointed

[@tobyswann5364]

Eggs

[@JudoJohnny]

If a store has a one way entrance I won't go to that store.

[@whitechannel9213]

есть кто из 11Б

[@shankardayalan5613]

Translate in tamil

[@Richard_is_cool]

Did they just make up the word trolleology to be cringy? They did, didn't they.