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Dr Olivia Ahn discusses the current approach to sustainability that often forces consumers to compromise on product performance, cost or convenience. Corporates have found that with the growing market demand for sustainable alternatives, they are made to compromise on margins and product features.
How can we change our approach to sustainability to ensure that we provide consumers and corporations with sustainable alternatives that do not force us to a false choice? Olivia is the co-founder of Planera - a femcare start-up with the market’s first flushable sanitary pads. Having founded Planera in her final year of medical school, Olivia went full-time into business after completing her medical foundation training in 2019.
As a strong public speaker and passionate about the impact of sustainability on consumers and businesses, Olivia has spoken at the World Economic Forum, London’s City Hall as the Mayor’s Entrepreneur, taught business students and entrepreneurs at universities, as well as speaking about Planera to media and press. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx