Swatch Group Ruins Everything!

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[@PlugInRides]

Harry Winston was a famous New York City jeweler, whom among other things, donated The Hope Diamond to The Smithsonian. He was also immortalized in the song, "Diamonds Are a Girl's Best Friend".

[@fullmetalcustomsdavidpark3443]

LOL! I was just about to say the same thing.

[@chrisl6985]

Harry Winston was actually crucial in launching the career of Max Busser of MB&F. He started the timepiece division at HW and developed their very successful "Opus" series of watches.

[@brianwca]

I found those parts of the video really cringe-y. If you've ever watched the Oscars, when they're talking to people on the red carpet, someone inevitably has borrowed some gazillion dollar necklace from Harry Winston. It's one of the few brand names that regular people, not interested in watches, would even know.

[@mark7seven]

HW is a JEWELRY HOUSE! They are not a watch maker. I see them as a fashion watch brand. Big price tag or not, they are fashion not a res Ectoderm watch maker / innovator.

[@fullmetalcustomsdavidpark3443]

@@brianwca You got it. Some of those actress's are sporting Harry Winston. HW Opus 14...really cool watch...IMO...I think it is the watch considering buying...if you can buy one..

[@GabeIsko]

Jory is being really clueless about swatch. They make most of there sales through Omega,Tissot, and Swatch, with certina and longines catering to various European and Asian customers. The rest of their brands are either marketing exercises, or cater to specific clientele mostly in non US countries. BlancPain and Breguet are the feathers in their cap, not meant for general consumption. Harry Winston is well known in high end enthusiast circles, and Hamilton is known in low end Enthusiast circles. It's really not that hard to wrap your head around. People accuse swatch of forcing companies to bend over to support a vertical section of Swatches portfolio. I have no problem with this - if you are a collector it shouldn't matter, and it is smart for Swatch to approach watchmaking in these practical terms.

[@bogdanvintila5766]

@@horologywatchmaking13 From a marketing perspective, I also see Tissot heavily promoted and they were market at 3.1% market share, with Longines at 6.2%, while Hamilton has around 0.5%. So, the information provided by Jory is not quite....accurate in depicting the Swatch group. They have some "tractor" brands such as Omega (main one), Longines and Tissot, with the rest being more orientated towards specific demographics or enthusiast levels. To further contradict Jory, Rado has a 1.3% market share and Mido 0.7%, both well above Hamilton which is being mentioned as a heavy hitter by Jory :). Breguet and Blancpain also stand above 1% market share. Certina is the only "neglected" brand below the "heavily promoted" Hamilton in market share. So the number actually show a pretty consistent story from Swatch. Source: monochrome-watches.com/top-50-swiss-watch-brands-2020-market-share-sales-editorial/

[@MusikPiratCH]

Probably without Swatch (and Nikolas Hayek) there would probably be no Swiss Watch industry any more. What was later called The Swatch Group saved the Swiss Watch industry's (literaly) the ass! 😍

[@opodeldox]

At least I can buy their watches without being on a waitlist for 10 years and a day.

[@opodeldox]

Sorry, I'm salty. :D

[@edwardcromwell1001]

@@opodeldox just stating facts. Nothing wrong with that,

[@jicalzad]

Facts

[@scdevon]

They'll sell you the watch, they just won't sell you the parts (except stuff like bracelet parts). They won't sell parts to your average, friendly, small-time watch repair guy either unless they jump through about 12 hoops to get a parts account that they can cancel at any time for any reason or no reason at all.

[@etebol]

get a fake set and put an ETA on it while you wait; you can scratch the itch while you wait and when they call you to tell you your Rolex is ready, you may tell them you are good for now. Just a suggestion.

[@domokun938]

Swatch group saved a lot of brands from the quartz crisis

[@Rch_P]

Funny about the Rado “targeted group”. My wife is Pakistani and she said Rado is huge over there. Every great event is celebrated, usually, with someone getting one as a gift

[@fungusfoong9080]

Lots of Rado fakes too ! 😤

[@Rch_P]

@@fungusfoong9080 oh really? I didn’t hear about that but I’m sure it can be problematic.

[@blackburnheart]

Also in Mexico. Here brands like Rado and Mido are hishly regarded as luxury watches.

[@Larry-gs8gb]

The One thing I like about the Swatch group,and their " tier" system of brands is that you can be fairly confident in what you are getting for your money in terms of quality, finishing,movement etc. when you choose one of their brands.They seem to be very consistant in that as you move upward in price , you are getting higher quality pieces.Unlike some brands ( ahem, Seiko )Where a higher price does not insure higher quality.

[@Mustyplatypus06]

At the same time though some of their mid tier watches are better than the price you pay. The Hamilton khaki auto is very nice for under 600$ and tends to be accurate. Tissot has a lot that have a higher quality than the price indicates

[@TheTobias81]

Basically you get the same movement in lots of watches. 😉

[@Mustyplatypus06]

@@TheTobias81 yea they’re all eta base movements that are slowed down from 28800vph to 21600 for the most part

[@TheTobias81]

@@Mustyplatypus06 I have a Certina with that movement, very reliable.

[@tariqabdullah7044]

I’m curious, what makes the higher priced seikos not meet the standards for its price? I’m looking to get a seiko spb119 and I’ve heard great things about it.

[@htw7867]

The brand Omega has deep meaning for me. It was the watch brand my grandmother loved. Thus for me, they are the ultimate watch brand. I miss her dearly.

[@leeharding8306]

The Swatch group has done a good job of saving lots of brands that would have gone bust if it wasn’t for them. Sharing out slightly different versions of the powermatic 80 movement has given these brands excellent watches at a reasonable price. I like Omega but I think I could do a better job running it than the Swatch group. Rolex watches aren’t any better than Omega and they are easier to make because they are generally a simple design but Rolex’s have excellent proportions and bezel action as well as playing the supply below demand game very well. The new Speedmaster should have had a adjustable clasp and 100 meters of water resistance but they fell short with it. The Seamaster is excellent but they should have kept it at 41mm and made it a millimetre thinner. They also need to match the submariner bezel action. It can’t be that tricky. A tapered bracelet would finish things of nicely too.

[@scalarX]

Man if the new Speedy bracelet has quick adjust it'd be perfect! (i kinda give them a pass on the 50m water resistance coz i understand they dont want to change too much). And i agree on everything you say on the SMP! The bezel and that subpar bracelet is holding it back!

[@omarion07]

@@oscarosullivan4513 they offered me smp 300 15% off... the SA there told me they offer discounts on anything but Rolex and Patek.

[@kostek4430]

"Different strokes for different folks..." In Poland Hamilton is almost non-existent and the known Swatch brands are Tissot and Certina. Hamilton just chose the strategy of being in Holywood movies probably to retain some American heritage link. And if you ask some non watch geek about watch brand he will more often recognize Omega than Breguet. (the latter is for connoisseurs ;-) Therefore they are trying to position the brand next to a Rolex to be known and desired all around the world. Do you think that the Rolex couldn't outbid the Omega and return to being Bond's watch? Interestingly today i have read an article about Rolex deliberate shortage, and the author proposed someone who wanted the watch quite beautiful (and pretty expensive) Glashutte, and the response was: "Nice one, but it's not a Rolex". They are trying to achieve similar state of mind with Omega. It's just a strategy and setting for different geographical markets. In the old days of cold war amongst the Swiss brands getting through iron curtain were Atlantic, Delbana and Delma. Who has now heard about them in the west?

[@Jikaninja]

Haha…..every time when I met someone who can not stop showing off their Rolexs or talk so much about it…..I just pull out my phone and start playing the “ all I ever wanted is a Rollie Rollie Rollie Rollie” video….then they usually gone quiet and shut up very quick…! Yeah, Rolex really really has a great represented…..and reputation these days!

[@koolpep]

I had a Delma. Really liked it.

[@itsnotaboutthewatch8154]

Actually, I have a Delma! Great watch for the money and I had never heard of them. Ever. Fortunately my local watch shop had one in the case and I said "woah! What's that?"

[@justinsaunders4068]

Coming from the UK I'd never seen a Rado before moving to Poland (and they are beautiful!). Certina and Longines are in every watch shop and actively promoted by the assistants, I'd rarely seen a Certina before either. Mainland Europe has a greater selection of brands and I have yet to see an Omega or Rolex over here in the wild.

[@Mustyplatypus06]

The marketing surrounding Longines is becoming more common. They’re a huge sponsor of horse racing

[@birdytiger]

My wife watches a lot of Korean dramas, and they're pretty well represented there

[@janelavie4115]

That’s been for a looong time. Also with many other sports like alpine skiing world cup and tennis French open.

[@3rdstone1]

@@janelavie4115 I always think of alpine skiing world cup when I hear Longines. Since the 70s.

[@caktaylor]

Macy's and Nordstrom sell Rado and Mido. I agree that the current Longines catalog is amazing. It appears that Swatch has positioned Longines in the spot Omega occupied before it went upmarket with the 85xx movements.

[@bananaassasin7514]

Harry Winston is like the Richard Mille of the swatch group

[@Zotrax1946]

Longines are the sponsors of several big sports events. Yet the point is well based

[@ronaldbruce6845]

I own Tissot, Longines, Certina, Mido, Omega and even a vintage Rado Diastar. I love most of them.

[@NotThatOneThisOne]

"Not spending time advertising Rado in the West." Pretty sure that Europe is in 'the West', and Rado is in as many watch shops in the UK as Hamilton/Tissot.

[@timwillocks4695]

yup it certainly is and I know 2 people who both have Rado's and both are ceramic dress watches. Admittedly they are older guys 60's and 80's but still they are out there and I come across them in the high street and at airports and so forth so yes Rado very much has presence in the west and has done since the mid 90's as far as I can remember maybe even longer?

[@jean-claudemuller3199]

Rado is very successful and popular in western Europe with his unique full ceramic designs including case and bracelet, I guess it's perhaps too affordable for Americans.

[@samirpatil7923]

This doesn't bother me particularly much. I've travelled through China, Asia Pacific, Middle East and India enough to realize that different markets attract different brands, and thus, the companies will advertise what sells most by region. Longines and Tissot as part of the Swatch Group get WAY more advertising in India than Hamilton, whereas it is the exact opposite in the USA. In Saudi Arabia, I saw way more ads for Certina and Rado than I did Tissot. Flik-Flak sells like hotcakes in Japan and Korea, but I suspect few outside of the West Coast in the USA have a clue or interest about the brand. While there are certainly brands with global renown (Swatch, Omega, Rolex) the fact of the matter is the average person in different regions have different things that appeal to them (including, sometimes, just the brand name regardless of design cues) - so naturally, a larger brand like Swatch, which has multiple offerings under their umbrella, will cater their advertising and their marketing to the specific market in question. That said, I do certainly agree, and wish, that they would STOP with the non-stop limited edition releases on Omega. The people for whom watch collecting is a hobby - Swatch isn't worried about targeted marketing missing them - these are the folks who go out of their way to FIND what they WANT! For a smaller, unrelated example, take a look at a national (in the US) chain AD like Ben Bridge. I didn't have one in my smaller home town growing up, but my first experience with them was in 2010 when my mother and I were buying a watch for my Father's 50th Birthday. When I walked into the BB for the first time, it was like walking into a candy store for me. They had Rolex, Omega, Breitling, Hamilton, Tissot, Longines, Tag Heuer, Blancpain, Cartier, Movado and Raymond Weil all on display, and about as many additional brands available in catalog, but not available for direct viewing at that specific store. About 2 years later I moved to that city, and I pop into BB every so often, and the changes have been immense. Within the two years from my first, to my second visit, they stopped keeping Movado and Raymond Weil in stock - they weren't moving as many as they'd like, and the margins were better on other brands. Omega disappeared a few months later because Omega started their new program of only selling in Omega Branded Stores. A couple of years after that, Longines, and Hamilton disappeared from the display cabinets, though that is about when I purchased my Hamilton Khaki direct from them through their catalog. Tissot and Cartier followed shortly thereafter. Finally, the next to go was Breitling, because the BB in question decided to devote an entire section of their store exclusively to Rolex, and like Omega, Breitling decided to opt out of getting into a battle over in-store retail space opting to be online catalog only. As such, at this moment, I can still buy all of those watches from my local Ben Bridge if I wanted, but I have to work with the salesperson to order from their online catalog, The only watches I can acquire in person are Rolex, Tag Heuer and Tissot, because, up here, those seem to be the largest market for the people who walk into the store. I have no doubt though, that I could fly out to another Ben Bridge in another city in the USA and see that they are selling a different set of watches in their Brick and Mortar Retail space because the audience in that city probably has different tastes to cater to!

[@AbdElHmyd]

I love Mido. It's like a Longines that always fly under the radar.

[@BobGolob]

Rado Captain Cook in bronze, especially the red dial one, look very great.

[@peterdavidbuglass4169]

I have one. It's in my rotation. It's one of my favourites.

[@BobGolob]

@@peterdavidbuglass4169 Great watch. I am curious to know how the bronze in aging.

[@papa_mia4495]

Love me some Rado but I also got an Indian boss so I don't want him to think that I'm some hot shit to wear a Rado.

[@tiburonski]

That’s why I have lots of Hamiltons, Longines, Midos, Certina and a Glashütte Original Panoreserve rose gold. Same holds for Montblanc from Richmond…everybody should buy their Rolex and Omega and let me buy all the undervalued pieces nobody has ever heard of 🤫

[@chi1057]

Swatch group has the power to provide some great brands at affordable prices, which it does. Can they do more? Probably yes, but at least they offer all enthusiasts of the hobby something by producing a wide range of products for every price range.

[@mike-yn3mn]

To be fair Swatch group the they did 'save' the Swiss watch industry during the quartz crisis of the 70's and early 80's.

[@stuartphillips2960]

Agreed 👍

[@jean-claudemuller3199]

It was Nicolas Hayek, creator of Swatch Group that saved the whole swiss watch industry. One of the swatch group secrets was to integrate the manufacturing of watch parts, buying and having under control a lot of little independent companies specialized in: cases, dials, glas, springs, batteries, hands, pignons, movements ...

[@ErikSWE]

At least they have Vladimir Putin as official Blancpain ambassador.

[@koolpep]

Putin Must have on of the most amazing watch collections - but he also has FP Journe, ALS, a few Pateks etc.

[@jaysterling26]

I was going to say something about being a pain in the blank but 1 day I'd lie to visit Russia ( & on rare occasions enjoy living).

[@meowianoverlord4854]

Those brands owe everything to the Swatch group. So, they will follow whatever the Swatch group decided. The end.

[@mv4711]

In Australia comparing price tiers, we get Tissot and Rado, but no Hamilton from an authorised dealer.

[@mickeydee3595]

Havent seen any Certina's here in Australia aswell

[@manzahalem8845]

Rado has been heavily promoted and sold in the Middle East since at least the early 1980s. Certina produces some excellent pieces for the money.

[@Ecksterphono]

One thing is about Swatch. All their brands now have the Nivachron hairspring. Now the Swatch Sistem 51 Irony Petite Seconde Automatic. The first Automatic small hand hands that Swatch makes is an amazing watch for its price with the Audemars Piguet Nivarox hairspring technology after the Flymagic.

[@johngordon34]

Subtracting the Swatch business mode.....most watch geeks know about the other brands and will buy them once they do their homework. True watch geeks....like me buy wonderful non-mainstream time pieces. Shabbat Shalom broheim lol.

[@Markain12]

You forgot Jaquet Droz. Absolutely brilliant watches. Virtually non-existent in any watchmarket…

[@StefKlingOfficial]

Never ever heard of JD

[@1018Frankie]

Definitely 100% agree with you, officially Certina doesn’t have representation in the US as per an email I received from them. It’s a shame that brands like Rado, Certina, Mido and specially Glashütte Original doesn’t have the marketing backup that they deserve from the Swatch Group. Huge fan of your channel, watching it from Puerto Rico 🇵🇷

[@janelavie4115]

One of the biggest negatives is that Longines is not allowed to move upwards. No inhouse movements allowed for Longines. Because it would directly compete with Omega then.

[@johnholkham2420]

ETA make a highly modified version of the ETA 2892 called the Longines 888,4 , you can only get this in Longines watches such as their new Spirit collection. This make it an in-house movement to my mind . ETA make movements tailored to the different Swatch companies. If Omega movements are in-house then Longines movements are too. Basically there’s not enough window space to sell every swatch brand . At the end there’s a lot of similar watches. The swatch companies tailor there models to suit different markets and tastes. I believe Mido are huge in Mexico and South America

[@itsallrobbish]

First saw Rado in ‘84, in the East End of London, an acquired taste, but very innovative, even then, with curved cases, matching sapphire crystals and the use of ceramics! I get your point with Longine, they’re knocking out some great stuff at reasonable prices.

[@EEE_MMM]

I'm not a Time Teller, nor am I another authority on watches, but I'd never heard of Harry Winston either.

[@koolpep]

As a watch enthusiast, you have never heard of their Opus series? And how they worked with independents like Vianney Halter etc? Really? I mean, it’s on of the few (once) American brands that produce incredible haute horlogerie

[@JamesandRibble]

Sounds like a burger chain. Harry Winston burgers. Nice.

[@EEE_MMM]

@@koolpep I'm sorry, no, I hadn't. The only American haute horlogerie manufacturer I've heard of is RGM...

[@jaumebalaguer8607]

In Europe, at least in Spain, all Swatch Group brands are all around the place (well, except for Harry Winston)! Certina, Rado, Tissot and Logines are extremely popular "entry level" brands here and they are easy to find anywhere. For brands like Breguet, Blancpain or Glashütte you need to go to luxury stores, but they are also easy to get. It's weird this happens in such a huge potential market like USA?! I guess they will have their business reasons? Production issues? Very strange...

[@ryejack]

Considering I haven't heard of half of those brands, you may be on to something. I checked out several of the websites and you're right, there are some fine-looking watches I've never even seen. If nothing else, thanks for expanding my watch horizons. :)

[@koolpep]

In 2019 according to Morgan Stanley production numbers were: Jaquet Droz 3,500, Glashütte Original 14,000, Blancpain 25,000, Breguet 28,500, Omega 720,000, Longines 2,1 million, Tissot 2,8 Million, Rado 260,000, Swatch 3,2 million, Mido 150,000, Hamilton 160,000, Certina 210,000, CK 650,000

[@ernestop6501]

I Today saw a RADO watch in a display case at a Sams Club so yes they are here in the US.

[@gregs.8895]

Love my Hamilton, would love an Omega, but would love the ability to try on a Certina and Longines or Glasuhute. Might own one if I could

[@phil_hazzy]

I encountered Rado for the first time in Macy's. I was shocked with how much I liked the Captain Cook. So much so, I chased down one of the LE (Jory's favorite two words from the Swatch group) versions and currently have a 42mm version in rotation. Some of those other brands are out there, you just have to keep your eyes open.

[@danielthompson803]

I have a Mido baroncelli mark 1 with a silver sunburst Dial and delfin hands, it's a beautiful dress watch, I have iit on the bracelet and the wife has a leather strap for when she wants to use it and that's quite often they are great watches for the price. I recommend that you review the Mido Multifort Patrimony in blue it's beautiful and one my list for upcoming purchases.

[@simptrix007]

Hey Jory, G-shock squares got updated module 3495 with some long demanded fixes - I got mine 5610U with negative display today. No big watch channel talked about it yet!

[@rbf100]

Omega paid many fortunes for the co-axial movement and has stuck them in everything. There is a business case for doing it. When a co-axial comes back for service Omega can charge a fortune and most outside watch makers don't know how to properly service them. I strongly prefer the vintage Omega in-house movements.

[@ams914]

Swatch Group is why the companies that are owned by them still exist today. Be grateful.

[@Perforator2000]

Watch companies seem to advertise in limited ways. Most of the ads I see for watches are at sporting events like horse or auto racing.

[@watchmegobroke4365]

Rado is at Macy’s in the US. I saw the Captain Cook today.

[@vc.moser.ferrier]

I think this is quite a bummer. In Switzerland all the Swatch brands are present (especially Certina), I knew that Certina and Rado are not a big thing in the US but not that all of these brands would be absent. I think its strange.

[@kd1218]

Hey. Rado is pretty big in India but no Hamilton for us here.

[@jamesvass498]

Great video. Completely agree with you, even though Omega is my fave watchmaker atm. RADO, for example, used to sell here in Australia for a fair price, between 4-6k average. Last week I saw their caption cook range at a jewellery shop on the clearance rack next to the Daniel Wellingtons! Shame…

[@grapeabyss1744]

I love my RADO Captain Cook. I think I’m going to start wearing it again.

[@lonewolfemcquade8133]

I'm definitely digging the Captain cook black ceramic and definitely 👍 getting 1 eventually

[@hannsweschta2704]

Cool episode, I liked it! At least here in Austria in the heart of Europe, I regularly can find Rado watches in shops. The first time I noticed this brand was in 2020. When visiting Villach (southern part of Austria) I saw the Captain Cook in a window. Surprised me immediately! The point is, Villach is a rather small city. The most shops with luxury watches are in Salzburg, but Vienna is catching up slowly. Sorry for my bad english.

[@TheTobias81]

I think this is a very regional thing. In Germany, Omega, Tissot, Rado, Mido are available in every well sorted department store. Hamilton doesn't seem to be that big here, though.

[@daviddoyle2738]

For what it is worth Jory, Rado is selling very well here in your native New England. So popular are these watches that you might not be able to get a discount on most Captain Cookes.

[@gtaylor2770]

If you lived in New York, Jory, you'd know Harry Winston. They're primarily a diamond dealer and jewelry company, like Cartier.

[@onthebench5968]

Just as an FYI Jory, Rado is well marketed in the UK. They're very well stocked in mid-level highsteet/shopping mall watch shops. Not that they're very popular, but they're well known here.

[@thetimeteller]

UK has a huge Pakistani population- which would make sense because that seems to be their largest consumer base.

[@jrgdrumsandwatches]

@@thetimeteller might be but ask someone from France, Germany, Spain, Italy or even Denmark, they probably at least heard of them. Rado is well known all over Europe.

[@VISATcomms]

In Australia we easily have access to Rado and Longines at boutiques in city shopping centres, but never see Hamilton other than online.

[@yuvalsheer]

Stop this! If Swatch listens to you all these underrated brands will no longer be attainable.........

[@JohnAnderson-wv6nr]

As a watchmaker with 55 years @ the bench i have repaired many of these brands, when they were independant they were very desireable! in my opinion Swatch have ruined the watch industry. Such a shame Glasshuten are part of the group,as i consider them along with lange to be suprior to all the swiss brands. Swach have made life difficult now that ETA movements & spares are restricted, as there are millions of watches with ETA movements, many are heirlooms or presentation models in gold cases which will need parts in future.! It is fortunate that my parts supplier is still authorised to import ETA movements & spares @ present! Thanks for another great video. All good wishes.John Anderson, watchmaker Sussex, England.

[@kvom01]

Many years ago Rado was pretty well known here in the US for their ceramic watches. Harry Winston is very famous for jewelry, but not watches until possibly recently. Longines can be found here easily. Blancpain and Brequet are sold in boutiques, and really don't need advertising to attract buyers.

[@johnlipinski8985]

purchased a Certina for my son in June...love it...great watch...we live in Texas

[@83Jnorth]

I love the Certina ph500 in orange, good luck getting one!!!!

[@EmilioRivera9684]

I have a Rado The Original stainless steel with a blue dial with a ETA 2824-2 movement and Rado is super popular here in Puerto Rico 🇵🇷

[@TommyRibs]

Harry Winston is one of the biggest names in the super high end Jewelry Business. Actresses wear millions of dollars of his diamonds on Oscar Night every year. Mido, Certina and Glashutte Original have some really great offerings.

[@frankalicea5877]

I agree. Is sad that swatch group don't put that much interest and resources in the other brands its posses. Me in personal love Longines and Certinas, Rados as well. I have a Diastar Rado with over 14 years and still looks and work like new. Good video👍.

[@Fonetiker]

Certina does also have and still has a presence in Norway to, so not only Eastern Europe.

[@RobertOrtiz1015]

I remember in the late 80s back in PR! My uncle sporting a Rado DiaStar in gold with stones and all that on it! I grew up thinking rado was a super high end luxury watch! You had a rado or a rolex back then in PR and you had status...In the 80s Rolex was not as pricey as of now so maybe thats why both were compared then... !? Who knows! I remember growing up wanting a rado especially one of their full ceramic ones

[@MrMaguyver]

Rado has always been Swatch group's Guinea pig. They're coined for their very interesting use of materials in their designs; Like all ceramic cases. Then Swatch Group takes these innovations and shares them with the other watch companies in their group. I have a ceramic jubilee that is pure class.

[@NotThatOneThisOne]

Rado is in every shop that sells Swatch group watches in the UK too. Seems they're just not big on the US - possibly because there's a bigger focus on Hamilton there.

[@andrehernandez3193]

Great video. I hope to own an omega some day

[@theshadowman1398]

Two weeks ego purchased my first luxury / premium watch. And I went with Mido commander Big Date. Gorgeous watch that has fantastic build quality. And I looked at many brands. The ones that appeal to me pretty much fall all under the Swatch group except Breitling.

[@johnnychin]

One of the lesser known thing about the Swatch group watches is that they have "true GMTs" or "traveller's GMT" movements just like Rolex, Tudor, Grand Seiko/Seiko or Omega in their more affordable lineups. Mido's Ocean Star GMT and Certina's DS Action GMT both share the same movement and they are quite affordable. Shame the Mido is too big because it is a handsome looking watch.

[@zash008]

After looking at 10,000 dive style watches online. I have found the ONLY dive style watch that gives you the best value for your money is the (Steinhart Ocean2 Premium). No aluminum bezel insert. No aluminum bezel when everything else is stainless. No NH35 Japan movement inside. No plastic parts inside the movement. No "mineral glass" on back case viewing window when its Sapphire for the crystal. No ungaurded crown. No "weighted plastic" rotator but real metal. Half the cost of the Mido 200C. The second best value for the money I believe is the Ball Rescue Chronograph made from stainless and titanium and ceramic with a true inhouse movement (which I am skiddish about these "inhouse" movements) but with the Ball I am willing. Neither of these brands are Swatch owned.

[@matthewyonkman5692]

I saw Rado in the Macy's in Chicago, and had no idea if they were real quality because I had never heard of Rado before that day.

[@SamrayGTR]

The Mido Multifort Automatic 40mm looks incredible!

[@raymondkieffer]

You are spot on about Glashutte. I own one and it is amazing.

[@erickm6134]

Good Day; Henry Winston are originally diamond miners and jewelers.

[@edteach3r]

An excellent video.Thanks Jory.

[@santorini8423]

the Captain cook titanium is a great looking watch, and Glashutte original are a quality offering, shame more people dont wear them, im gonna get myself one shortly methinks

[@romanmichaelhamilton8729]

Just bought a Mido Multifort and love it.

[@JupiterTarts]

Maybe it's because my town has a lot of Indians, but I've definitely seen Rado on the wrists of Indian moms. They're definitely in the wild, just not on the wrists of "watch enthusiasts".

[@stephen255]

Harry Winston jewelry is mentioned in a ton of NYC set movies like "Maid in Manhattan ".

[@thetimeteller]

HAHAHAHAHA

[@stephen255]

@@thetimeteller AND "Law and Order", Seinfeld.... just about anything in NYC where they mention an expensive "Winston " piece of jewelry. Only reason I know of them.

[@eespinosa64]

Another great video. One gripe, though. Why is the intro/outro music so loud? Relative to the main portion of the video. I raise the volume to hear you speak, then BOOM! Very loud music! 😂

[@jh-il5sb]

i didn't know GO was under the swatch umbrella.....i really like the sea q panorama date bi-co, beautiful watch.

[@klaassiersma4892]

Rado and Certina are readyly afailable here in Holland.

[@mutolo1990]

It's true I'm going to invest in a certina ds titanium and a mido they are amazing watches. Luckily they are readily available in the UK along with Rado

[@Chris-tn6vb]

i feel the same about West End Watch Co. just discovered them in Bahrain, never heard of them in the US. they are so underrated

[@matthewhill3996]

Love omega. Up to 2 of them now!

[@peterdavidbuglass4169]

I live in Ontario, Canada and my wife bought me a Rado Captain Cook in bronze as a birthday present. It is a great watch and with the ETA movement it will be easy to service. Although they are available, there sure aren't many of them out there. I believe that Rado tries to market their watches to a younger demographic, and I'm a young 65. It's a regular in my rotation.

[@gav_bray]

It is a bit disappointing that swatch has the power to market particular watches in different parts of the world. But in saying that, a lot of the watch brands you've mentioned in this video have been on my radar for quite some time. Mostly because of watch reviewer channels (like your own). You do so much for the watch community in finding out about brands we normally would never have considered. Thank you so much for that. ❤💜❤

[@gorasahib9488]

Most of those brands are fairly common in UK stores (even Hamilton) and Harry Winston has a large store on Rodeo - I'm sure you did a video from the Grand Seiko store on Rodeo a while back - Harry would have been close by. Local for us valley boys... :-)

[@TheMilitantMachinist]

Didn't Swatch Group trickle down the Silicone Balance Spring from Omega into Tissot's Powermatic80 movement to create the Powermatic80 Silicium?

[@watcheswithabdullah]

For years, I used to think that there's some 'secret exclusive club' for most of the watches in the Swatch Group (Glashutte, Mido, Breguet etc.) because of which we never hear about these. Only later I realized that it was because of crappy marketing of some brands and overhype of others that drove brand value these days. Really is a shame 😞

[@chrisdaws5382]

If the brands have no distributors in your country, buy them on the internet, they are all there. All my watches have been bought on-line, even the vintage ones.

[@WeibenWang]

You can get Rado and Mido at Macy's. I see them in the case.

[@BlakeJames42]

The captain cooks are cool I dig the ceramic material.

[@bennoh550]

Rado are pretty much standard shopping mall jewellery store watches in Australia.

[@truxton1000]

A British company, Cousins, raised a court case against Swatch group for not being able to buy parts for Omega, Longines and any of the other brands in Swatch Group. The rulling came today (swiss court) and they of course ruled that Swatch Group was NOT wrong to refuse Cousins to sell these parts, even if Swatch Group are in a 100% monopolistic situation. In earlier rulings in similar situations the courts have always ruled against the stand of Swatch Group, so this ruling is against EU-rules and similar traditional law. Anyway Cousins will probably appeal the decision so hopefully we can again buy parts for Swatch Group watches from Cousins as their service and prices are outstanding.

[@openSUSE5]

I've seen Rados and Midos in my local malls and I'm in Florida. They are somewhat rare but not that hard to find.

[@mark7seven]

Guess what, all companies have limited budgets. Money is spent where profits can be made.

[@Wall2157]

This is a fascinating discussion. I live in Atlanta and, from my standpoint, the Swatch Group does a great job marketing all their different brands. Macy’s and Nordstrom’s always seem to carry Rado, Longines, Hamilton, and Tissot. We even have some AD’s here who specialize in Breguet, Blancpain, and even Jaquet Droz. The only Swatch brands I never see around here are Mido and Certina, unless they are pre-owned.

[@luxuryworks]

But is swatch group really any different from (or worse than) Richemont and its Panerai schenanigans...?

[@NathanChisholm041]

Harry Winston is a gem merchant who had the Hope Diamond! Also, Ashfords sells a lot of these brands!

[@BrittPearceWatches]

Harry Winston likes to make things bling bling!