New Music Store Tour

[@sweetwater]

Welcome to our brand new retail store! Stop by and make some music with us🎶 Catch more from GearFest 2021 and the latest in music gear when you like, comment, and subscribe!

[@BEElaine1008]

AWESOME! I’m glad to see you carrying other instruments now, for when I’m ready to upgrade those! I hope I can make a pilgrimage out there some day, even if only to window shop! (and maybe I’ll be lucky enough to run into Nick D’Virgilio!)

[@DonovanPresents]

I wish you could have a store in Arizona! That would be cool as well!

[@BEElaine1008]

@@DonovanPresents YES! Tucson here....

[@incognito6799]

Nice but as usual in a store....Lefty guitars are few to be seen

[@itsvoogle]

We need one in California.....ASAP!!!!

[@orryfishburne5326]

Sweetwater’s campus is insane! Working there would be a dream come true

[@creepymcpeepers]

☹️

[@RobertKeeleyTV]

All the employees I've met or seen working there, are very happy and content. The amount of services they have for employees is incredible. I agree, it would be a dream job. I can't wait to see the new music store. GearFest 2022 hopefully!

[@orryfishburne5326]

@@RobertKeeleyTV the store is impressive, but the campus is mind blowing to me. Its like the google headquarters of the music world. Being around all that gear all day long and getting to hear all those fantastic pieces of equipment would be a cool job in itself, but for me, the thing i respect the most about Sweetwater is there morality. They give back so much to their community, and its the only big business that i can think of that would rather help someone make the right purchase discussion for their personal needs over trying to up-sale that person on a more expensive item to make more money. They just seem like a legitimately good hearted business.

[@orryfishburne5326]

@@RobertKeeleyTV i just noticed your name in your reply. Lol. Just wanted to say im a big fan of ur work. Your an amazing pedal builder and circuit wizard.

[@samuelfisher8165]

It truly is! I moved from Portland Oregon to take a job in the music store. Couldn’t be happier!

[@ZackGrooves]

I’m visiting ASAP

[@Marta1Buck]

hey zack

[@es4582]

Dude same! Live 3 hours away🙌 Love your videos!!

[@marcospintor1333]

Take your baby brother too

[@Wahp-c4u]

@@es4582lucky , I live like 18 hours away

[@martenmanna]

I think I NEED to travel to the US just to see this magnum opus of a music store in person... Looks amazing!!!!

[@wasfallen]

Same

[@b-sideplank]

Same

[@jimi272]

It’s like the US Version of Thomann store haha

[@veemon9280]

I know right !!! I am watching this video and I feel like a kid looking at ToysRus !!

[@caiusmadison2996]

@@jimi272 I'd say it's every bit Thomann's equal.

[@davidmcaninch4714]

Just when you think Sweetwater can’t get any better, they get a new store!!!!!

[@RoadsFranconia]

Never saw Thomanns Music Store, right?

[@RJRonquillo]

Wow this is great news!

[@boba__macroon3764]

You are the greatest Mitch. You make the new store sound like a perfect vacation destination for musicians. I'm planning my trip as we speak...

[@sweetwater]

We hope to see you soon!

[@HCGonzalezJr87]

omg, this is insane. The ability to not only see, touch, and hear gear is taken to the next level with the comparison stations you have set up. Everything wired and ready to go to, insane! Would love to check it out.

[@Highcastle_of_Tone]

It’s probably best that I live several states away.

[@hippydippy]

40 minute drive for me. I know too well. lol

[@rackinfrackinvarmint1474]

It would be hard to stay out of this place .

[@tangyorange6509]

@@hippydippy Indy?

[@aarondavis4341]

Cant wait to tell my wife where our next holiday is going to be!

[@djtre1906]

Agreed!

[@srbell]

My daughter and I were there last Friday (the day this video was posted) and Saturday. It is absolutely amazing! This video shows the retail store, but that's only part of what's there. You have to see it to believe it! I ended up buying another acoustic guitar and preamp/effects pedal, and my daughter bought a bass. If you're at all into playing music you HAVE to visit Sweetwater!

[@bitflux2]

wow this is the culmination of the people behind this company's lifetime work, this doesn't happen overnight, much success on your store, congrats!

[@ibew1951]

Just purchased my 3rd guitar from Sweetwater , Austin & the Sweetwater crew have been a pleasure to work with. A beautiful facility with a professional, friendly staff .

[@Espresso101]

This place gonna be a tourist destination for the town. Can't wait to visit.

[@casadelosperrosstudio200]

I rerouted my vacation drive to visit the store last week. It is indeed amazing. Everyone there is extremely friendly and helpful. I was even able to chat with my sales engineer in person!

[@jml19221]

I kind of feel like I paid for that store in 2020 alone. LOL

[@aarondavis4341]

I probably got a hand in that myself,back when we all got tge covid unemployment,i made more than actually working,i put all my extra money in sweet waters bank account for them to hold...so my wife thinks,lol

[@jamieandjasminecretz8755]

My aunt is a Loyal and Faithful customer. She swears by you guys and it all started with her sales expert, a few years back she said that he was respectful and very understanding. Thank you for treating her with respect.

[@Creed5.56]

As a lefty guitar/bass player, I appreciate that I saw an acoustic guitar and a bass guitar lefty in those rooms. I purchased a 7-string Schdcter from Keaton at sweetwater and its so cool having vendors with a decent lefty selection as I feel left out a lot of the time at guitar stores.

[@cacoemaco]

Finally! Someone created my Disneyland..... The only time I'm leaving the guitar pedal display is to go to the keyboard room with one of the pedals

[@ProdByThatGuyFace]

I was literally thinking that lol. New disney for sure!

[@Gilyslas]

I'm a long time customer. They are the best!! They absolutely set the standard of how to RUN a state of the art music store business.

[@Itsallawesome]

No where on the planet is more dedicated to displaying and selling musical instruments and gear! There’s heaven, and then there’s this. Nothing in between. Never thought I’d say this but Indiana here I come!

[@randysavoix876]

I'm so glad I finally got to make the trip to Sweetwater. It's something I've wanted to do for a long time. The place is amazing and every musician should make the trip. I'm happy my wife took the time to go with and have this experience with me because music has always been such a big part of my life. Another good memory to add to our life! Thanks Jared Kalish for taking the time to give us the tour!

[@davidmcaninch4714]

I’ve been there in 2020 and I’ll never forget it!!! It was awesome!!! I did have one question though: sure it’s big enough, but where’s the roller coaster? 😊😊😂😂

[@randysavoix876]

@@davidmcaninch4714 yes they should work on that!

[@recordingonthego9651]

Beautiful! Congratulations guys!! I have been a sweetwater fan for a long while. Best costumer service!!

[@michael_caz_nyc]

Looks gorgeous. I purchase about 85% of my Gear there. Every-time that I shop = Knowledgable staff & Great service. Mitch & Don Rock. I love when they do product Demo's together. oNe LovE from NYC

[@eandf81]

i swear, mitch gallagher is one of the most charismatic people. i love sweetwater

[@christianballon7205]

Andy McKee being right in the center of the acoustic room just made my whole day!

[@ryevick]

I've been to Sweetwater a few times and it is by far the best music store I've ever seen and that includes anything on Hollywood Blvd. I attended Gearfest in person and camped out, the whole thing a few years ago. The campus is truly AMAZING, the classes and instruction are great, the amphitheater is great too. It is obvious that this place has a lot of love behind it.

[@sweetwater]

🙌🙌

[@davidmcaninch4714]

I only ever been once. And it was like walking into Heaven. It’s unlike anything else I ever seen before, music store wise. We got a tour from our Sweetwater Sales Engineer, Nate Burkhardt. We even met the one, the only, Nick D’Virgilio!!!! NDV!!!! He gave me a signed vinyl record copy of Invisible, one of the best albums I ever listened to!!!!!

[@NaweedQadirdotcom]

I am looking forward to visiting the store along with meeting with my Sales Engineer face to face. Been a loyal customer since 2004!

[@MrSpike7590]

I have been there in person several times and the Service is Outstanding!!!!

[@mjdigs]

Wow! This looks amazing guys! This is a musicians dream!

[@ZacharyWhite25]

I’ve been a guitar center customer for a decade. This is incredible! This is the ultimate musician’s candy store. My goodness! I’m currently waiting on a preordered guitar through y’all. I am blown away!

[@ConwayBob]

Amazing, Mitch. My wife and I stopped in there in August 2021 and were pretty much blown away by your new store. We visited your old store (at the same location on US-30) about 3 years ago, and we thought it was great. WOW! We love what you've done with the place.

[@larrygarcia5684]

I would think you’d also have a giant candy bowl at the front door with Tootsie Rolls and Red Hots.

[@sonidojamon]

Congrats USA!! You finally got your own version of Thomann HQ!!

[@liveliferusty734]

I am only 10 hours away. Will absolutely be worth the trip! They obviously know what musically inclined people LOVE! Wow….. what a store!

[@chocolatecookie8571]

This man has a talent for representing a business. You really get excited when he starts talking. He is very enthusiastic and energetic, a real sales man 👌🏻

[@peterbondmusic]

Amazing. Looks very well thought out. The scale is incredible.

[@hanten10]

I never thought that Sweetwater was this kind of huge, very amazing.

[@jonmaclennan]

Wow amazing!

[@RedCarRecords]

I love Sweetwater. Y’all are doing things right!

[@i-never-look-at-replies-lol]

I mean they've got the money to throw around and it's on their campus...but I'm just stoked to see a new physical business location opening up after everything that has been going on the last year or two!

[@angelbandapanda1759]

Texas needs one of these!!!!!!!!

[@dhall5755]

That place is amazing! Sweetwater is hands down the best in the business, need to visit that store!

[@sweetwater]

🙌🙌

[@abhikcreative]

Congratulations Sweetwater...! 👍🏻

[@NickGranville]

That place is incredible! Wow

[@chiefpotpipe]

My guitar teacher (Tim Dunn) took his students to Sweetwater in '83 or '84 when it was basically a small garage studio! We listened to Chuck play samples on Kurzweil synths.

[@benworth9968]

I use to get the Sweetwater catalog. So I've known about the store for a long time. I recently found out through videos like this one that it's the largest music store in the country. It has now been a goal of mine to visti. Fortunately I live in Indiana. Great video.

[@tamdsms]

I'd just ordered a "PRS SE Angelus Custom with Piezo pick-up," acoustic guitar from a competitor, but they couldn't fulfill the order because the model's production had been discontinued. I went online & found 2 used instruments in the entire country. Guess who had them, & at a reasonable price (duh) - Sweetwater. Thanks guys!!!

[@FanaticDrummer]

This place is insane. I want to work there lol I love that sweetwater focused on one major location instead of chain retailers.

[@thisbridgehascables]

Damn, that’s a massive upgrade from the original store… next year hopefully Gearfest will be back to in person.

[@michaelng4141]

Also I love that Mitch can actually play.

[@AndrewKonkey]

Heading up that way next week! Cannot wait to check out this amazing store!

[@TheBrothersCompound]

What an absolutely amazing integration of hardware, software, service, and care.

[@glennmikes1726]

Just another reason why you guys are the best!

[@admiralraines]

This place rocks. Stopped in a few times when I was driving trucks. 👀 Got some great vintage pics with the vintage display. Have to see the new set up! 😎

[@sebastianmedina1234]

This is so cool!! I’m definitely going to make the trip up there sometime. I think someone compared this campus to a Disney World for musicians and they are dead on with that.

[@aedansullivan3692]

All I wanna know is when y’all will open a music store in Florida.

[@Assimilator702]

In a day where Guitar Center retail stores and especially drum shop in general are in a serious DECLINE, this could be an opportunity to step in and take over and do things the RIGHT way! I could see 10 retail stores strategically placed across the US working out very well!

[@supportingsmallyoutubers4300]

Wow. That place looks beautiful.

[@CCharlesHahn]

Reminds me of what Woodwind & Brasswind used to be back in the early 2000s, but even bigger! Very cool.

[@icemanmusic44]

This is officially on my music journey bucket list!

[@erskinepatton3247]

I love listening to Mitch talk about all of what Sweetwater has to offer. He could could probably convince me to buy a bucket of rocks.

[@stevecarlile14]

I visited a few weeks ago, “wow”, What a place! Bring the kids so the can slide down the twisty indoor sliding board.

[@justinaskins2156]

Band and orchestra room is a game changer

[@Kinnor.Home.Studios]

Man, I am stunned at the visuals of this Music store.

[@peteryoung9991]

congratulations Mitch!!!! absolutely amazing!

[@unclefoiley819]

Ft. Wayne Indiana? Now I have to organize a roadtrip. It would be awesome to see this with my little brother.

[@lostreb]

Great store and great job by the best person to make this video. The only negative is...Only One Store, so, those that distance prohibits taking advantage of this, well, we're out of luck when it comes to visiting this new store and all its benefits. For us, it's like nothing's changed so we just keep doing what we need to from the website.

[@curtisgriffin7871]

Absolutely insane!!!! Wow. Have to say not only do I get my drum gear there…I’ve been there myself to checkout that massive music playground. Now I have to go back to check out this new add on!!! 🤘🤘🤘🤘

[@JT-pr6gr]

Wow very impressed, so professional, great work

[@depracated]

Wow the design is incredible

[@priyonjoni]

Would love to visit this!

[@sweetwater]

We'd love for you to come visit! 😎

[@scoopitydoop]

Need to go on a road trip!!!!! Awesome store !

[@ultragkart]

That drum section looks so awesome!

[@BurningHearts70]

Love Sweetwater, was able to get my dream drum kit because of your great payment plan. Thank you Sweetwater!

[@sweetwater]

🥁👍

[@revp01]

Yes. Can’t wait to visit.

[@dr.williamj.hopkins3216]

Holy cow! I can’t wait to see this place!

[@davidmcaninch4714]

I cannot wait to check the new store out!!

[@robertbeaman5761]

Been ordering online for years. I definitely need to go there. Drove past a couple times but was too busy to stop.

[@sergiorazo9563]

Sweetwater stores are one of the best base in my experience, feasible before buying and after in case you have any problems they fix it. Prices are good, one time I had an issue and they took care of it, I'll definitely buy from them again.

[@murtasma]

DAMN! I thought your store was nuts before this is beyond nuts. I need to head back there this summer.

[@locutusmdv]

Justifies travelling to the US just to spend a day there!!!

[@henryvanweeren7233]

Or a week....

[@greggiacona238]

Simply amazing! I hope to visit soon- I’d need a week to see it all!

[@roni6135]

Added to my bucket list of places to visit

[@bciecko1]

Hey Ryan!! Great new shop there.

[@benjaminspudich8519]

That is so awesome God I love Sweetwater how the hell could you not great company I really wish I lived in Fort Wayne Indiana I’d be in a place all day!!! 😎🤘👍

[@mrcoog3k832]

That is so wild! Sure wish I lived up there!

[@echoes_of_savages]

AWESOME!!!! We get all of our gear from Sweetwater!

[@bozosaurus666]

My man Mitch... always delightful and informational

[@stanmcdonaldjr7660]

Amazing !!!! We need one in every major city !

[@MarcosRobertoDosSantosJF]

Sweetwater is the best music store online. It is always my first choice to buy.

[@futur_sunds]

No one could have given a tour of Sweetwater better then Mitch Gallager :)

[@willycalderonofficial]

Bold move now that everything is online. Hope it works out! Looking forward to visiting!

[@henryvanweeren7233]

Ah, that MOST everything else is online. What's the fun of having a huge online store if there isn't a physical location to go with it? It would definitely be worth the trip--and the fact that instore sales reps know what they're talking about!

[@Kendall_Miles]

they did a great job with the design.

[@richi5831]

Amazing store, congratulations! On a side note, the Sweetwater iOS App hasn’t been updated in over two years. What’s up with that?

[@nonya5475]

Mitch, you do a great job for Sweetwater. Easy to tell when someone believes in their product etc. Personally, I think SW is the best!

[@aristotlekumpis7095]

Can’t wait to visit. I’ve been a customer for 15 years. Great job.

[@ockofficial7010]

Awesome Guys, Congrats!

[@sugabrownmusic]

This is awesome!! I'll have to visit one day 🎸

[@BUNKERJR53]

I have been buying from Sweetwater for over 10 years. They are second to none. If you ever have a problem with your order (rarely happens) their Service Department is always there to help. They do fantastic work and treat you like a person and not a number. Everything is guaranteed. The bag of "Candy" they put in your order is a nice touch. Check them out!!!!!!

[@dezinerAhmad]

Amazing and so well thought 👏