The Rise And Fall And Rise Again Of Baby Phat Clothing

How many remember Baby Phat? In the early 2000s Baby Phat was the largest women's streetwear clothing brand in the industry.
Headed up by the creativity and business savvy of Kimora Lee Simmons, the brand started as an off shoot of Phat Farm but over time it exploded into a fashion empire, one that actually outlasted it's umbrella brand.
Baby Phat shaped a culture in ways that many brands only dream of doing, but over the years, they dissipated from the market in large part. Ever wonder why? Let's find out.
I'm Nate the Great from TakeFlight214.com and this is the rise and fall and attempted rise again of Baby Phat.
www.takeflight214.com
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Alife:
www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

[@chuckielong1]

Bro can we get an eps on South Pole. That brand was everywhere along with Ecko Unltd back in the day.

[@beachcity562]

Yeah my wife used to mess with it..was big on the West Coast

[@konstantinkennedy2244]

Great video as always . Still hoping you will bring 555soul to spotlight one day

[@takeflight2142]

Thx fam. We’ve been working on them, it’s been hard to find enough info to make a comprehensive story.

[@Yungcheeser]

Have you ever considered doing a video on Richardson?

[@takeflight2142]

I’ve never heard of them but I’ll check em out and see what I can do

[@ChiefKeef3hunna]

Could you make a vireo of forgotten obscure 2000s brand?

[@takeflight2142]

We have a series on tons of forgotten 2000s brands

[@ChiefKeef3hunna]

@@takeflight2142 I’m a big fan of y’all. I have seen all of them lol. I’m just obsessed with that content and want more!! 🙏

[@javonsuniverse]

Do a video on Akomplice clothing brand. Have you ever heard of that brand?

[@takeflight2142]

Never heard of that one, I’ll check them out and see what we can do

[@javonsuniverse]

Ok they have done collabs with Fred segal, Wale, Fila, Raekwon and many more