Creating Great Choices | Roger L. Martin | Talks at Google

Move Beyond Trade-Off Thinking. When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and superior answer. This is integrative thinking. First introduced by world-renowned strategic thinker Roger Martin in "The Opposable Mind," integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in "Creating Great Choices," Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it. The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. And it lays out the authors' four-step methodology for creating great choices, which can be applied in virtually any context. The result is a replicable, thoughtful approach to finding a "third and better way" to make important choices in the face of unacceptable trade‐offs. Insightful and instructive, "Creating Great Choices" blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.
Get the book here: goo.gl/FJb1HR
Moderated by David Barry.

[@JocelynAlsdorf]

Talk about undervalued. This interview is a gem. So much here.

[@julioalvarez9650]

Great talk, and the questions by the moderator were very insightful!

[@aliqazilbash5231]

Jamie had a fun time! .... OH DONT BOTHER DENYING IT! thank you Jamie, .🤗🤗

[@marjowyn2]

Probably one of the best interviewers. Very sharp questions. Very cute too. What's his name?

[@pfafflipatrick5585]

Great interview. This is really new and super relevant stuff. Thanks for this!

[@hamsofdollar]

thank you for posting this

[@warrenferster9082]

A very interesting discussion. Thank you for sharing.

[@dr.dinooshdelivera2505]

Thank you!

[@jaytsecan]

Roger Martin comes off (in this video) as a bullshit artist/business executive/management consultant trying to market his services. His big idea/revelation - take the best parts of two opposing models to create your solution. Wow - someone please give this gentleman a Nobel prize for this.

[@MeuFilho-EL]

I find it interesting... but one must read R. Rumelt to understand this interview. It lacks the "punch" of strategy concept. My humble opinion...opinion i remark. Great interview btw

[@darinbasile6754]

I love the TIFF example. Basically populism for film. Which would also do well in government.

[@Vospi]

"Can you crunch data to figure out something that never happened before?" And Google gets _awfully quiet_.

[@CBWhat2Watch]

ummm...how did we get to the moon? Crunching data to figure out something that never happened before...

[@MSenaLuphdika]

​@@CBWhat2Watchthat's not what's Roger is saying. And crunching the numbers to go to the moon is the world of physics, the one Aristotle say as the world of science, so it's still correct

[@RamirezGold]

Man, doing work as a moderator really makes Mark Whalberg look young again.

[@TV-sn6sl]

FROM SRI LANKA

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