Taylor Swift Just ENDED Deuxmoi 💀

[@spellhex6213]

It’s funny how she says that she makes “zero dollars from lying” when she literally has a book, merch and an upcoming TV show.

[@Sacto1654]

I think they just pulled the plug on that TV show. Especially with the possibility of a major lawsuit from 13 Productions (Taylor Swift's management company) against this entity.

[@randomthoughtsat3am647]

hahah yeah right, like I am sure you just to this to be nice🙄

[@angelaamberaa8365]

That was my first thought, "yeah you do!" 😂🤦🏼‍♀️

[@heidiharris_]

Perhaps she isn’t lying and therefore her statement is correct. Apart from that, it is true that Tree Pain must necessarily, by virtue of her literal JOB (which she is paid handsomely for), say whatever is most positive & beneficial for her client, whether it’s true or not. The facts are these.

[@vvieites001]

@@heidiharris_just because she isn’t lying, doesn’t mean her statement is correct. Often people strongly believe things that aren’t true. They’re not deliberately lying, but also not correct.

[@jaimeroop839]

I am offended when someone’s claim to pain and trauma is invalidated by pointing at another’s pain and trauma. Pain and trauma is valid for each person and in each circumstance. To be stalked by media is traumatic. To fear if media will destroy your new relationship you are trying to build is real. To want to protect it is human. We cannot dehumanize celebrities or we are dehumanizing all of us

[@jess497]

Well said! 🙌🏼 their response and some of the swifties makes me sick . It’s disturbing how people minimize Taylor’s pain .

[@f.airy.x]

This is worded elegantly. Celebrities are honestly just humans in a abnormal position that most humans are not put in. Honestly, thinking about celebrity culture in general is just weird to me and kinda dark and sinister in some ways. Maybe I’ve just spent too much time analyzing the Hunger Games universe and watching old Sloan videos but something about it just makes me feel icky.

[@reneesmith983]

Its one thing to decide you aren't right for each other. Its a whole other thing for something you can't control to cause a relationship demise.

[@sofyaa2943]

I agree that there is a mirroring of the 1989 era that’s happening right now. Maybe Taylor knowing how easily the public perception can change when an artist is overexposed, is trying to ahead of time prevent another blow up of her reputation. I love that since starting the tour, Jover and dating Travis she seems way more happy and confident and I hope that this happy era doesn’t end like the 1989 one did ❤

[@bethlovesthings]

YES. Freedom of speech does not equal freedom from consequences (there are limitations for a reason).

[@annabarber7207]

Thank god someone finally put the flop in her place. I would’ve had a stroke as her lawyer seeing her saying “this is the hill I will die on” and then calling Tree a liar. How will this go well for them? 😂

[@aaliyahfoster2705]

One Tree Hill

[@servicedogkyzanna1761]

@@aaliyahfoster2705 LOLOL

[@v_loves_books]

Her lawyer is probably quitting rn

[@tmarie69]

The danger with sites like Deuxmoi is that if one thing is true, then that allows people to believe others are true as well. What they posted about Taylor (the other thing they posted) is awful and even if it were true it’s absolutely heinous to post that.

[@lavieenlavande]

Yes, exactly! That’s actually why I think Tree chose to go after this post because it’s bad enough without putting a spotlight on the other post (which is a whole other layer of messed up). I think anyone would find the speculation over that to be very painful and traumatic whether true or not. I know there are so many wild conspiracies and theories in the fandom, but it’s really weird for deux moi to say she’s gonna die on this hill about someone she doesn’t even know. The fan theories are one thing and can be fun to be part of with the Easter eggs and stuff, but these kinds of posts aren’t like that and they’re very invasive, damaging, and traumatic. I hope they bring her down over this.

[@muskaan3711]

​@@dinosaur___7209I think they were posting that taylor suffered a miscarriage and that is what she wrote in her song "bigger than the whole sky"

[@Mmmbop0987]

Deuxmoi really said “I wasn’t there, I don’t have an exact location, I don’t know the date (or even the year) it happened, and I can’t tell you who told me but I’m so sure that a ceremony occurred” 🤦‍♀️🤦‍♀️🤦‍♀️

[@spellhex6213]

I lowkey wonder who this source is. Throughout all the mentions of this “rumour”, DeuxMoi claims that it comes from a source close to Taylor, which makes her believe that it’s true. I couldn’t help but wonder if that’s actually true, or if she’s making it up.

[@Sacto1654]

Deuxmoi makes both TMZ and even Perez Hilton look *RESPECTABLE* in comparison. This considering how low TMZ can go at times. Whoever runs Deuxmoi better do an apology really fast before they are literally sued out of existence.

[@aaliyahfoster2705]

All this insane energy from Deuxmoi for a song that was released months ago, embarrassing, lmao.

[@Sacto1654]

@@aaliyahfoster2705 Deuxmoi is trying to _stir the pot_ . Swift's legal team at 13 Productions is going to just about bonk Deuxmoi over the head with that stirring stick. 🤭

[@RyanStorey1231]

At least TMZ is on point when it comes to celebrity death announcements.

[@neil.santos]

@@RyanStorey1231TMZ had a false celebrity death not that long ago

[@LaurenKaminski]

@@RyanStorey1231most of the time,a few times they got hoax’s wrong!

[@chelleymarie2129]

“People often greatly underestimate how much I will inconvenience myself to prove a point.” - Taylor Swift Deuxmoi better be having nightmare anxiety shits rn

[@heidiharris_]

It really is such a privilege to be able to greatly inconvenience yourself just to make a point, isn’t it? Although, I bet being inconvenienced looks a bit different for Miss Swift than literally anyone else, including Deuxmoi. For instance, Taylor doesn’t have to take off work, missing hours of pay to meet w a lawyer. She won’t have to buy less food for the next few months to pay for legal help, or worry about if it’s worth investing all that money and effort should her point NOT be made, as most women experience all the time. Any “inconvenience” Taylor Swift might feel would have absolutely no tangible effect on her day to day life. Consider, please, that Taylor Swift is a bully and she is plainly telling us that herself.

[@rembbokie]

@@heidiharris_ you are taking the word “inconvenience” way too seriously. why are you writing essays about disliking taylor on a channel dedicated to her? fan behavior

[@rosanaconta3416]

@@rembbokieidolatrous

[@amyfalls]

@@heidiharris_ well, thats true, but if deuxmoi cared as much about keeping her job, wouldn't you say she'd be careful enough to not cross so many lines? she is not a child. her behavior is basically ASKING for trouble.

[@heidiharris_]

@@amyfalls what behavior? saying she would die on a hill that an incredibly famous person had a secret marriage? Um, ok, and?? There are ppl, dying, Kim lol I think it’s time to touch some grass. Taylor Swift is not a victim bc “an idiot gossip blogger” said she has a secret marriage omgggg

[@colleenking5811]

I wouldn’t say I’m a Swiftie- but I still always find myself watching your videos because of how you have the perfect balance of thoughtful, informative commentary/reporting alongside your skillful and clever wit and humor when it comes to pop culture news. Thanks for being you! You are truly a gem.

[@2cwn2]

She doesn’t even know if the supposed wedding happened in 2020 or 2021, yet she’ll “die on this hill” 🤔

[@cassandral.5840]

LITERALLY no day off Swiftologist! Thanks for keeping us all informed as always!!!!

[@brandonjohnson633]

CRJ major here! Deuxmoi hung herself the second she said “I apologize to Taylor.” Any response with an apology would be directly claiming accountability for what was said. Which if/when this goes to trial, will ABSOLUTELY be used against them! Also, one of the other blind items sent in that night claimed that Jason Kelce (Travis’ brother) was cheating on his wife during away games. My guess is that’s one of the ones that pissed off Taylor, in a sort of “Idgaf what you say about me, but leave my boyfriend’s family out of it!”

[@bronwyn117]

I’ve never heard anyone talk so fast and knowledgeable, but I love it! I just don’t know how you do it! Love your videos! I’ve sure learned a lot!

[@ucdeidre]

When you used the phrase "information literacy" this librarian's heart sang; bless you

[@Barbz013]

The Tayvoodo killing joe and deuxmoi in 24hrs is hilarious

[@bugluvr44]

i literally cannot put how much i love your videos into words, they’re always so fun to watch and they talk about the news without feeling gossipy

[@miliseiffert]

So true!!! 🩷🩷🩷

[@Aleee89]

At first it seemed odd to me that Tree would go after Deuxmoi for such a random gossip. The relationship with the heirloom turkey is dead and gone and buried, so who cares anyway? My guess is that the real hurtful and traumatizing gossip was the previous one. It was probably the straw that broke the camel's back but Taylor/Tree could not come after them without bringing light on such hideous gossip, because whether it is true or not, it is nobody's business but hers. Unleashing onto the next lie was a smart way to end Deuxmoi and keep hurtful gossip in the closet.

[@HolyGround777]

What is the ‘other thing’ can you please fill me in I have no idea

[@billiebee7845]

what was the other thinggggg

[@MademoiselleBleme]

📎

[@dhsf5937]

​@@HolyGround777Said that Taylor had a miscarrage.

[@pimpinelaaa]

I love how specific and detail oriented you are in the topics that you explain/argue. Been here for a long time, love seeing more people watch your videos, I think social media needs more people like you, who expand pop and entertainment topics into a more analytic way. Its the perfect mix between incorporating research, putting the highlight were it matters, and not taking ourselves too seriously… and being funny at the same time

[@richmaxmchalliwchester1984]

Deuxmoi kinda digged their own grave with this Tree war. Nobody who wants to work with Taylor ever again won´t work with Deuxmoi ever again after learning Taylor doesn´t like her. No Ryan Seacrest, no magazines, no publications, nobody who wants to keep good relationship with Taylor. I think Taylor learned a couple lessons after what happened last time so she wouldn´t go to this war unless she was sure it´ll cause more good than bad. If that idiot doesn´t learn her lesson i´m sure Taylor will make sure she´ll regret ever messing with her. I honestly wouldn´t be surprised if more celebrities started calling out that idiot now after Taylor and Tree did it.

[@marythomas794]

My goodness! I'm not at all a swiftie but I absolutely love how you analyze situations and even more so, the way you present them. So incredibly well-spoken. I come here to take notes.

[@Rosie-rx5ry]

If the ceremony was not legal, then they are not married. I don't even understand the point of bringing it up now.

[@leviswift]

I swear one time i sent them an email about seeing Jennifer Lawrence filming something near my house, and they posted it, I was just lying lmao

[@autumnpotter1229]

I am LIVING for all this swiftologist content

[@salmonwish]

THANK YOU for this constant messy boots on the ground reporting over the past few days, i grasp way more of the situation from your videos than reading 5 articles about it!

[@English3Muffin]

You are one of my favorite people to listen to, period. Your ability to speak so eloquently with the perfect amount of sass and snark peppered in is so engaging, and I always learn from you. I’ll be very curious to see how this Deuxmoi saga evolves. I’m certainly not sad to see it go, but in this age, unsubstantiated gossip is like Hydra, there’s always going to be a head to replace the last one.

[@AMoniqueOcampo]

Zach is looking sharp today. I have no clue who the heck deuxmoi is but it's giving me Gossip Girl vibes.

[@wa11ie]

i‘m having so much fun this week, first we get you‘re losing me, then we get the rasin story, now deuxmoi is getting annihaltated, what a fantastic chaos to witness

[@ongogablogian845]

I saw our red haired Queen go for her! Go Tree 🌲 ❤

[@celestialmuse1117]

Great presentation of the known facts. What I most appreciate about your videos is how thought provoking they are. Isn’t that after all THE goal of legitimate journalism? To get us to think. Additionally, I do enjoy hearing your opinion.However, I feel you do a great job at presenting both sides of the topic at hand, which in turn provides and encourages us to make up our own minds. Thanks Z.

[@Kpup]

I REALLY appreciate that you didn’t repeat the rumors that you (and I) think are the ones that really got Tree and Taylor upset enough to go after Duexmoi. I hope whatever idiot runs that account watches this video to see what journalistic integrity looks like.

[@kianna270]

The deuxmoi subreddit automatically bans anyone who’s in the Taylor swift subreddit. They just hate her so much

[@kendalltaylor897]

This is EXACTLY what I needed this Saturday morning! ❤

[@candacetirado2514]

Deux also confirms she has NO photos of the event. But she 100% has a legal team and asserts that they have told her she has done nothing wrong.

[@abell509]

My guess is this: Taylor is in a new relationship that is getting serious. She doesn't want his friends and family, new acquaintances, to be questioning whether she is married. That's my 2 cents.

[@angelamarie4137]

I think the fact that she was stalked and hounded about why she wasn't engaged is part of it too. The paps were always on the lookout to see if she was wearing an engagement ring, and people were endlessly weighing in on the topic. I know political pundits like Candace Owens have videos discussing why "nobody wants to marry her." Plus, who knows what really went down with her and Joe. She is in a new relationship now and seems to just want to live her life and be happy. My question is this - if they aren't verifying all of this "info" then how do they know it isn't coming from legit enemies of Taylor - people she knows fabricating stories just to be malicious? They don't. I think anonymous accounts are people who are cowards.

[@abell509]

@@angelamarie4137 I love that Candice is getting roasted in her own comment sections now for coming for Taylor. It's so revealing.

[@nayslayer2563]

@@angelamarie4137 With Candace, always remember who she's BFF's with... KW.

[@shelleygoodwin6371]

I can understand why some people would think why would she let this stuff get to her or be an issue, but years ago with a boyfriend of mine his ex gf kept making rumours up about me. Probably more than I know about but I remember one early on in our relationship that I was a lesbian and later one that she had seen me cheating on him in a public place. Of course my bf at the time, myself and anyone else close to me knew those rumours weren't true, but it still bothered me. When you care about a relationship you don't want them to have to think about those scenarios, and it's just like when you want to shout to the world that you love someone.. you don't want the world to think that you're cheating on them or other shady things going on there, and if it upset me then when it was about myself and other unknown unimportant people I can only imagine how it makes Taylor feel! Power to her if they want to take deuxmoi down or at least scare them off doing this to her again 😅

[@stylistabeauty]

No that’s not it. There was an additional post with Deuxmoi posting a blind item claiming Taylor had a miscarriage. The post was deleted once Tree clapped back.

[@maeby3258]

Honestly I don't trust anyone that participates in this sort of celebrity gossip culture. I get we all do it to some extent (like me when I'm listening to zach fix the jover timeline) but being so obsessed over celebrities and also just posting random shit...??? Hobbies! Jobs! Friends! I'm also here for you getting sponsors 100%!!

[@Dani-lc9hq]

Couldn't agree more!

[@npats550]

@maeby3258, Thank you for your post. I don't understand why parasocial relationships are so huge. It's like those who are proud to "stan", a celeb. As in why would you want to call yourself a "stalker fanatic", boggles my mind. Especially when there are so many more important things in the world. As regards this channel...I am surprised to learn about the content creator is a journalist. Anyway, I hope you're having a good weekend.

[@angelamarie4137]

I personally think it's nothing more than a sketchy bottom feeding person who hides behind their stance that they are only reposting gossip. They dont verify that any info that's sent to them is true, so Im surprised there havent been lawsuits already. Their response to Tree was aggressive and nasty, and I think it will come back to bite them. Tree's response was essentially a warning that if they keep it up, there will be consequenses.

[@ClaraClaiyer]

Because a lot of the things they post are actually true. I don't know how familiar you are with deux moi but they have like a two parts of the account, they have a day when they say "Im posting this but is not verified, take this with a grain of salt or for comedy only" and the rest of the days she posts blinds that are verified (mostly), sometimes is because multiple people send the same thing so the chance to be true is high, sometimes because they send proof, and other times because it's other famous people (that she can't reveal who it is because she will lose the source) the fact that a lot of blinds were actually true gave her a lot of credibility even if some are wrong. The question here is : does she have proof that it happened or not? She's not a dumb person like they made her sound, she took a Instagram page that was a style blog and transformed that in a very successful business and even a new series on TV, so I'm really divided because I don't think she would insist in something like this with a mega star publicist if she didn't have any proof, at the same time If I was taylor publicity I would never do something like this without having sure this really didn't happen because it would be an awful image to me and my client...

[@lunal.775]

@@ClaraClaiyer the women who run Deuxmoi have posted a lot of fake stories too and I do not think they are exactly the brightest individuals. People have mentioned they have been called out before for false stories and instead of admitting they were wrong, they would say something like "oh well, I didn't mean it that way". At the end of the day, they post items that literally anyone can submit. It wouldn't be hard for anyone to submit a false item and maybe even make it look somewhat convincing. They post so many stories a day, I highly doubt they are fact checking everything throughly. And at first, they kept claiming REPEATEDLY that Taylor and Joe were married. They only backtracked recently and said they had a ceremony that seemed like a wedding (which doesn't even make any sense). And like you said, Taylor and her team would not go after them unless what they are saying is definitely false. I'm sure Taylor has said to her publicist that what was being posted about her never happened. Therefore, I believe Taylor (and her team) rather than a silly little gossip site.

[@angelamarie4137]

​@ClaraClaiyer I am familiar. As someone who has worked in the Journalism field since 1998, i can tell you that you can't just go by random people giving tips (who claim it happened) as "evidence." There had better be some photographs and a paper trail or you can be held libel. Swift's team is powerful, and with her ample resources, she could quite literally sue them into poverty. They should be scared.

[@zzzzzzzzzzzzzzzzz250]

I've binged all of your videos since I found your channel not too long ago and was also part of the top 1% of Evolution of a snake listeners this year on Spotify 😄 Glad to see you're getting sponsorships!

[@soupytho]

Before deuxmoi post that tree paine cited, there was a deleted post saying taylor had a miscarriage. she probably didnt mention it as to not drawing more attention to it.

[@rightwhereyouleftme__]

Deuxmoi is literal garbage, and I'm sure while some celebrities probably engage with her to put out certain blinds that they want, most despise her. Taylor publicly calling them out could trigger everyone else who hates deuxmoi (of which there are PLENTY) to get behind it to bury her. Something about this Joe narrative lately makes me itch, and I just need the album immediately, like what on earth happened? Keleigh Teller liking shady tiktoks about him, Jack confirming YLM timeline, like they hate him. I still haven't forgotten the mass unfollowing. I don't even know the full story, and I HATE him.

[@e.brewin9038]

I think he cheated on her and she's determined that no one will ever talk about him in relation to her again. I think the whole Matty Healy thing was her keeping the media elsewhere.

[@rightwhereyouleftme__]

@e.brewin9038 I think we can surmise the Matty thing was Taylor absolutely spiralling, and he was a lapse in judgement. When you're coming out of a long-term relationship, you are deeply susceptible to dirty men who wanna give you attention

[@spellhex6213]

Yeah, there’s definitely more to the story about Joe. I definitely also believe that there’s a lot of celebrities that don’t like DeuxMoi because their existence threatens celebs’ privacy.

[@ashpitlik21]

As someone who has been in toxic relationships and dealt with narcissistic abuse, my radar has been going off about their relationship since Jack posted about when YLM was made. And the slight shade from him and her friends, I don't know, it just gives me vibes that there was some sort of toxic, potentially abusive behavior going on. I watched a therapist reaction video listening to Anti-Hero, and she was picking up on cues that she thought Taylor might have endured some narcissistic abuse at some point in her life. I'm trying to give Joe the benefit of the doubt and not jump on the dislike bandwagon like other people (i haven't said any of this online to anyone). But with my experience dealing with abusive people, the red flags have been waving in my brain lol. Just food for thought.

[@rachelh1445]

I clicked on this so damn fast. Thank you for this video!

[@joe0312]

Not the racoons trying to get into the Met Gala analogy LMAO love the video as usual

[@CaptainFizman]

Why is Deuxmoi getting a tv show, we already have one and it's called Gossip Girl.

[@kaitlinfischer19]

“Elevator music in the brain” LITERALLY made me laugh out LOUD 💀

[@sierracrum6040]

You deserve so many more subscribers and podcast watchers and yes drag these crazy crazy people

[@HolyGround777]

So excited for two videos a week, hopefully your boots won’t give you blisters from all of that hard work! 😄

[@Starbuxlvr1313]

Thank you for the hot tea!! This past week has been an emotional roller coaster!

[@TheHistoryWitch]

Thank you for your “messy boots on the ground” coverage…just enough spice along with the tea. 😉 Also love the point you made before about how the heirloom turkey acted in interviews, very telling indeed….he was uncomfortable with her power and gravity….good she’s found someone who shines without her, and allows her to shine even brighter than themselves without feeling diminished or “cringing” at the celebrity of it all (cough cough, Joe)

[@abbieelliott9850]

I saw an article about this and came straight to youtube for your perspective. ❤

[@antisocialwarda]

im so obsessed with your channel!! love the unfiltered opinions and all the swift uploads

[@justwonder1404]

I know I'm being immature, but I can't get over Taylor's representative name being Tree. But so glad to hear that girl finally got some pushback, stalking people isn't suddenly ok cause they are famous. So, go Tree I guess.

[@Eric_The_Eccentric]

Bruh, when I first heard the name, I was so shook because I thought Taylor hired T Pain (the rapper) as her publicist. 😭

[@kyoka1528]

Not even lying, I didn't realize her name was actually Tree. I thought it was just a joke nickname Swifties called Taylor's publicist. But one I noticed how widespread it was I was like: This isn't a trend is it? that's her name? Oh.

[@imawakemymindisalive13]

@@Eric_The_EccentricI LITERALLY WAS HAVING FLASHBACKS TO THUG STORY CUZ I THOUGHT THAT TOO LMAO

[@EmilyJMarshall]

@@kyoka1528 I mean I only found out recently her name is Trina, but she goes by Tree which is way more entertaining :')

[@foxxprincess6422]

Thank you for including that they used to be a fashion page !!! I remember them from a while back and when I encountered it again recently I thought fashion deumoix was a personal Mandela effect

[@akhilab8064]

Hi Zack, great video yet again! I would like to say that: 1. Deuxmoi posts horrible blind items that are so easy to figure out. Paula Froelich, a former deputy editor of “Page Six" actually gives an idea of what a good blind item looks like: "Her team wrote it according to their legal department’s standards, which dictated that each identifying adjective could conceivably apply to between two and five people. (If an anonymous description can apply to only one person, that person may have grounds to sue a publication for libel.)" Deuxmoi's posts often give VERY specific characteristics of a person, making it easy to identify them. It would be very easy to sue her for libel. 2. I think Deuxmoi is a grease stain on civil society. Some of the things she speculates about are legitimately nauseating. She went to the Gossip Girl school of journalism.

[@scottklinger3015]

Thank you for the very eloquent and thorough breakdown and for providing the context with the Cardi B case. It's nice to hear this kind of analysis from someone with a journalistic background.

[@voicethatimplores]

Here from twitch, was waiting for the glasses topper ad ❤😂

[@favorites2547]

"Over 50% of you that keep coming back to watch these videos are not subscribed". I fixed myself.

[@lea2767]

love love love your videos! you actually know what you‘re talking about and you‘re funny af. keep doing what you‘re doing x

[@annaissodone]

I am a simple girl I see swiftologist video I click

[@kate3082]

" a clown car with the wheels falling off, the epitome of three raccoons in a trench coat" 😆😆😆 Tree may be the one who started this war, but Zach just finished it

[@jdjdjbdjdb-rx4yg]

I think why this was the final straw is that many swifties believed this rumour in contrast to other silly claims

[@marissaemily8452]

I love that my swifologist is also a true journalist king. Not in terms of facts in this video since it’s more your thoughts, but from a journalist’s viewpoint on processes/bts stuff.

[@mooncloudstar]

OH WE ARE GETTING FED, Aren't WE NOW? THANK YOU KING!!

[@askunz1]

Thank you Z I hope you will keep updating this, the potential legal action is interesting because T's team will be very very good, but I don't yet understand how they could make a case here (is the false statement damaging and how?). I'd love to watch that work.

[@briardraws]

as a stan of many artists i've heard of deuxmoi and i've always though it was very obvious that they are not a reliable source, but i have seen people actually talk about them seriously and that always pissed me off so i'm LIVING to see them get dragged!

[@WinterRainclouds]

The tipping point for this was when Deux started posting about Swift & Alwyn miscarrying. This was parroting off of what some (fake)Swifties were speculating. I say fake because, if you are speculating about a woman's loss/trauma based off of a song... if that is someone's only takeaway from it, without really trying to conceptualize the kind of grief touched on in that particular song, then I sincerely do not believe they are a genuine Swiftie. After this, Deux doubled down on "Bigger Than The Whole Sky" being about *that* and was really commenting/replying/posting this as if it were one hundred percent factual information. That is what led to Tree to abandoning 3rd party outlets (for statement purposes) and opted to speak directly to Deux on various platforms. When Tree stepped outside of the realm of normalcy and speak directly to not only Deux but others perpetuating these awful rumors, I really did feel more solidified in my belief that Deux had semi-reliable sources. There are things they said about Joe that we all (even you, per other analysis videos) thought/believed to be true. Certain statements from his camp or sources closest to him -- or at least, those that we can conceptualize enough to believe -- seemed to line up with Deux's initial observations over their breakup. This can be compared to Snakegate, where a few truths were relayed from the Kult in order to make their grand lie more believable. I think Deux was capitalizing on what little they knew (or assumed) about the breakup and spun this elaborate miscarriage lie, piggybacking off of 'Bigger Than The Whole Sky', and that is why Tree needed to make a rare but direct statement. It is easy to believe a lie when you have a few small truths sprinkled around it. If Tree hadn't of spoken, then people would have continued to spin the Deux narrative of fabricated events. It's Taylor Swift. Something like that coming from a semi-'believable' source would really hit the ground running and Tree is /not/ about that life. Also to note: Deux was growing increasingly hostile towards Taylor Swift and her fan base after they capitalized on a "catchy" rumor and garnered an overwhelming amount of attention. Their account was becoming a hate-fest at rapid pace. Tree needed to put her foot up their ass so far they choked on it, and fast. This is why they skipped the media outlets and didn't release any 3rd party statements. This is just my respectful opinion.

[@Jorge_Fimbres]

Ok, just reported them as false information on IG. Maybe if a lot of us do the same, IG might do something.

[@RedMinja]

Oh! Good idea! :)

[@ellabella30]

T-Swift/Travis related - Duexmoui also just posted a blind item that was clearly about Jason and it was incredibly wild - I can’t believe more people haven’t talked about this.

[@lacysnake]

What was said? I don’t really want to give her a listen/like or support deuxmoi in anyway. 😬

[@allyson6735]

Wild and just…. Not really believable? That man is so clearly enamored with his wife

[@allyson6735]

@@lacysnakeinsinuating that he cheats while at away games or something

[@lacysnake]

@@allyson6735 thanks! It’s ridiculous… away games they have a strict curfew with no friends or spouses in the players rooms. Players have been fired for having their girlfriend in their room. Deuxmoi really needs to be held accountable. That “blind” can be debunked with common sense.

[@karen9av]

I think the response came after Deuxmoi said the other very disgusting thing, but it was easier to go after the marriage post rather than the other claim she posted.

[@shelleygoodwin6371]

What was the other disgusting thing 😦 (I've never heard of deuxmoi before now)

[@anushkakulkarni112]

​@@shelleygoodwin6371Ig it was the post claiming she had a miscarriage

[@username-ix9gk]

​@@shelleygoodwin6371 I think they talked about her misscarage..

[@muskaan3711]

​@@shelleygoodwin6371they were claiming that taylor suffered a miscarriage and that is what "bigger than the whole sky" is about

[@Ladylovesblues]

The timing is interesting. This secret ceremony claim was made by Deux Moi over a year ago so it is not new. However, Deux Moi dropped a podcast on November 23rd that featured an extended conversation with a crisis management PR “expert” about the negative press Taylor was receiving in Brazil & discussing how her PR team handled the situation. The guest even stated she felt that Taylor’s team was planting fluff Tayvis stories to “tamp down the stories coming out of Brazil”

[@kristinrobertson2076]

I think your most interesting point was that Taylor’s team is purposefully highlighting the ridiculous ceremony claim to keep people’s attention off something much more hurtful/upsetting to her. Either way, it’s reckoning time for all the literally nonsense they’ve posted over the years!

[@spellhex6213]

I think that the whole concept of DeuxMoi is kind of problematic in of itself. Posting stuff about public figures without fact-checking can be dangerous. I know that she makes it clear in every post or whatever, but it’s still harmful. It is also weird that DeuxMoi is obsessed with this stance, even though it’s clearly over.

[@kelseybowman5463]

*racks brain from constitutional law class re: libel and slander* From what I remember (not a lawyer, just a pre-law graduate student so, yeah, this is just my recollection about defamation lawsuits) actual malice is often the hardest part for people that are considered public figures to clear when it comes to a civil lawsuit for libel or slander so I’m not totally certain that Taylor would be able to prove that it was done maliciously or with reckless disregard for the truth. Obviously, many people know that Deux-moi doesn’t really care about the truth, so, but proving that in court is so much more difficult. Ergo Tree Payne putting them on blast is probably better than going down the libel civil lawsuit path. They are rarely won by celebrities. (which is why celebrities/public figures rarely bother, if ever, to sue similar tabloids and magazines that say outrageous things about them and such). I agree that Deux moi’s biggest mistake will have been angering Swift and thus Swifties. We have seen more than once how well that has worked out for others in the past. Thank you again for the great content, cannot express enough how much your Taylor content is 100% the best I have seen.

[@imogenlucy1561]

Came across your content and love love love it! ❤️You have such an intelligent way of presenting things. So glad I found you! On this topic I have 224675 thoughts but I will summarise. Disclaimer: I am a pretty avid Deuxmoi reader/listener so am going to weigh in with that playing. I’m not a ‘fan’ but have some insight from the hours I put in 1) Deuxmoi has become much more emboldened with their Taylor content recently. They broke the Travis relationship and have been riding the wave since and love it. My personal opinion which I hear in their tone of voice and how defensive they get about things is that they are an amateur operation that wants to go more mainstream and is using their latest Taylor info to get there. On the podcast last week they openly stated how “everything they post on Taylor goes viral”. Sidenote: total personal opinion but they are not a likeable person. They come accross as self righteous and have a victim complex when you actually hear them speak on the podcast. Quite belittling at times too. 2) Following on they are monetising EVERYTHING and pushing themselves more into the mainstream. Subscribers, merch, newsletter, book…. They will repost every compliment they get to encourage people to buy into it. They know talking about Taylor only helps this 3) They have mentioned the Taylor/Joe marriage multiple multiple times and cited having numerous accurate sources. Is that bullshit? Who is to say but I don’t think it is simply 2 DM’s. 4) the Travis/Taylor engagement stuff has been really baffling to me as they are going on and on. They have been talking about dates as if Travis himself has clued them in! I think Taylor has found this incredibly annoying. My guess is that there is a grain of truth here. Taylor is a mastermind in her own image and would not want a potential engagement cheapened by a gossipy Instagram account. 5) Which brings me to the fact I don’t think this is going to court. Taylor is okay leaking breadcrumbs about how her relationship with Joe was not all sweetness and light but she is not going to want a court case where she has to rehash what happened in the past particularly now she is in a new relationship. I agree this is a warning shot with the goal of hurting Deuxmoi’s reputation and turning them off to the mainstream. lol how I said summarise and then wrote war and peace! Just my ten cents! Thanks again for the great content! xxxxxxx

[@audreyparmenter2000]

Deuxmoi reminds me of this one K-Pop news channel on KZbin that talks about "news." This includes rumors that have not been proven to be true and confirmed. Because of this, people in the comments are going crazy. I am personally happy that Taylor Swift's publicist said something because someone has to say, "Enough is enough." What Deuxmoi is doing is not good because Swifties who do not know any better WILL believe news it writes about Taylor Swift. If this was a real news thing, then, I believe, they should only write about stories that have been confirmed.

[@chrystalnyan-5285]

when deuxmoi posted about taylor having a miscarriage...i would've sued tbh

[@stephaniec311]

Thank you for all you do! I love listening to your podcast and watching the videos. Your voice is so soothing ❤ Madeline is amazing as well ❤️❤️❤️

[@mrs.easterly6731]

Gossip Girl plot twist - Joe Alwyn runs the account.

[@justjoannak]

😂😂

[@dollythelama]

Great Video per usual @! I’m so ELATED ur doing 2 videos per week!!

[@AmySay]

literally woke up and NEW SWIFTOLOGIST literally no days off!!!!

[@rosariovarela2882]

Yay Zack!!! 🎉 when I hear my notifications of you channel it makes my day! I clapped like a 🦭 I cheered

[@ksenia9540]

Zach, thank you for doing all these videos for us 💙 I appreciate it so much. I've already watched almost all your videos)))

[@summerchild_]

Even if demouix won the legal case, they would be bleeding money from years in court. Taylor could totally ruin her just by prolonging an expensive case.

[@heidiharris_]

Which is actually really disgusting if you think about it.

[@anushkakulkarni112]

​@@heidiharris_then she shouldn't have been running her mouth Abt stuff she wasn't even sure abt🤷‍♀️

[@heidiharris_]

@@anushkakulkarni112 yiiiiiikes.

[@thecommentgirl7]

There are multiple Deux U episodes (Deux Moi's podcast) where she so matter of factly talked about this commitment ceremony thing. 🙄 She also very confidently said that "Dear John" is about Martin Johnson. Hahahaha!

[@bellaaaaaala]

oh. my. god. Martin Johnson??? that is wild

[@MoremoriStudio]

That look of hers at the Beyonce film is screaming the whole baddie Mermaid Taylor aesthetic.

[@jackielehman8945]

Im so very glad you got a well deserved vacation and so glad youre baaaaaack!!!

[@rachelmarks1564]

god. we have become so incredibly out of touch with our basic empathy as human beings. taylor swift is a HUMAN with FEELINGS. there is not always an ulterior motive to construct a narrative. its very possible and valid that her feelings were simply hurt by the things deuxmoi is doing and wants it to stop. I hope we dont get so far out of touch to see that at the end of the day, shes human and having someone say awful lies about you is incredibly hurtful.

[@theswiftologist]

Do you feel better getting that out :)

[@dreamchaser7603]

Me chilling in 1989 era 🤍💙, Swifties loosing their minds over Rep TV 🖤, us totally forgetting about Joe… and all of a sudden: YLM release, Jack’s post and all of this drama…

[@reneesmith983]

Legally, bc it concerns marriage, I think you want to shut that down to prevent the other party from claiming assets. Some states recognize informal marriage types.

[@justjoannak]

This!

[@lschoes13]

“Elevator music in the brain” 😂 I love that description for idiocy

[@matchaoatmilklatte]

What if we just all sent in stories to deuxmoi that are so clearly false and outlandish, to emphasize how easy it is to lie. “Anon please, but I just saw Timothée Chalamet take out a wand from his boot and cast a spell on his barista because they were out of oat milk” lmaoo

[@TaraCreel]

I DID read the Deuxmoi book (don’t judge me, I saw it at the library as I was waiting for a book order to come in the mail 😂.) If we are to believe the book, she does have legal counsel. In the book it was the partner of her best friend. BUT, it was very informal and just a “what do I need to do to protect myself from legal trouble?” While he did inform her there is more that needs to be done, the statement on her IG BIO was his immediate suggestion for avoiding lawsuits.

[@katielarussa4138]

Not a lawyer but am a law student. Defamation is *so hard* to prove (not impossible) but tucker Carlson won the def suit against him because the judge said no reasonable person would take what he was saying in the context as the truth. Unfortunately I think it would be the same here.

[@gretahoo]

Your videos are the only reason I get out of bed in the morning!!!

[@irina5253]

And also like her stating that the ceremony was described as marriage from more than one person. Like girllll who do you know? Taylor Swift herself? Or her friends? This is crazy statement from Deuxmoi.

[@fokloreforevermore]

Omg, Ty for the video. I was so confused about what was happening with this. But ur vid made it so clear an easy to understand what was going on! ❤

[@rebeccafitzhugh9401]

Was just thinking when is the Swiftologist going to give us the details I need about this story and here it is! :)

[@poindexterorozco]

Please lawyer up and block Tree before you post the billionaire video, we can’t lose you in the great war 😭😂

[@mshaaban24]

It’s the work rate FOR ME! Lemme go order some food and watch this vid

[@ryleefinger7421]

Such a well explained video. I found this extremely interesting to hear your perspective.

[@kirstene9131]

i’ve had mutuals on twitter literally make up random things and submit it, and it’s been posted lol

[@Herberth889]

Fabulous assessment as always. We've missed you! 😂