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The Bobo doll experiment was a series of studies conducted by psychologist Albert Bandura between 1961 and 1963 to test his social learning theory. The experiment involved observing how children behaved after watching an adult model act aggressively towards a Bobo doll, an inflatable plastic toy that looked like a cartoon clown and was about the size of a prepubescent child:
The experiment took place at Stanford University and involved three groups of 36 children aged 3-6, each with 24 boys and 24 girls:
Aggressive behavior model groups: The model verbally and physically abused the Bobo doll.
Non-aggressive behavior model groups: The model did not act aggressively towards the doll.
Control group: The children were not exposed to adult models.
The results of the experiment showed that children who witnessed an adult acting aggressively were more likely to imitate that behavior when given the opportunity. For example, children who watched a video of violence being rewarded were more likely to imitate that violence.
The Bobo doll experiment helped to establish social learning theory, which states that people learn from the actions and experiences of others. The experiment has had a significant impact on the field of psychology and the world at large.
Bandura's Bobo Doll Experiment on Social Learning - Simply Psychology
1 Feb 2024 - Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education.