Tech Sales Pro Reacts to Andy Elliot Teaching Car Salesmen How to Sell

I've gotten lots of DMs over the last few months asking about my thoughts on Andy Elliot.
🔥Fastest Way to Break into Tech Sales ➡ mattmacsales.tech/higherlevels
☎️ Checkout my cold call guide to CRUSH phone prospecting: mattmacsales.tech/coldcall
💰My Discovery & Demo Playbook will help you close 50% of your conversations:
mattmacsales.tech/discovery+demo
⭐️ Looking for 1X1 sales coaching with me? Book your time NOW!: mattmacsales.tech/coaching
😎 Free SDR sales plan template⤵️
mattmacsales.tech/sdrplan
💼 Trying to break into tech sales? Course Careers might help⤵️:
mattmacsales.tech/coursecareers
📚//My favorite sales books⤵️:
mattmacsales.tech/salesbooks
💻//Tools I Use as a Salesperson that help me BOOK MEETINGS:
▷ OutreachAI, LinkedIn Prospecting: mattmacsales.tech/outreachai
▷ UpLead, get prospects’ emails: mattmacsales.tech/uplead
▷ Sendspark, video prospecting: mattmacsales.tech/videoprospe...
⏩ Connect with Me!
📸 Instagram ➭ / mattmacsales
💼 LinkedIn ➭ / mattmacnamara
🎵 TikTok ➭ / mattmacnamara_sales
📧 Business Inquiries ONLY: [e-mail]
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting the channel so I can continue to provide you with free content each week!
#sales #andyelliot

[@psychologixselfmastery]

I don’t agree with everything that Andy Elliot says in this video but we have to understand that he is in car sales and there are some unique aspects to selling cars. I have not worked in car sales but I have interacted a lot with car dealerships in a professional manner and there are four things which we have to bear in mind. 1). The car sale usually is completed in anywhere from 1 to 3 visits, rarely more than that, so unlike tech sales it’s a short sales cycle., Usually, the prospect has been shopping around for months, but when it comes time to talk with the sales rep, they are ready to in many cases right there and then buy the car, so aggressivity is a must. And in this physical interaction, being very strong and dominant shuffles undecided people into buying mode. Sure it will piss off some people, but it will also convert more people. 2). The curse of car sales is that nothing is happening all day or week or sometimes even all month and then a prospect actually comes in and the sales rep has to go from cold to hot immediately if they want to close the sales. Most tech salespeople and inbound sales in general will be prospecting, handling objections, pitching, and closing multiple times a day. So in car sales it’s not like that, when you pitch multiple times a day you are warm and ready to go, I think this guy is trying to forge assertive personalities that are always ready to sell. 3). There are literally lots of tyre kickers who come to do car buying tourism, so being a bit of an ashole will weed out the tourists, so, in this case, some irritation is a good idea. 4). It’s all about the numbers. Usually by the time a buyer comes to talk to the sales rep they have already been looking at brochures and videos and talking with their friends for months and they are down to a few manufacturers and a few models. Once they take the test drive and are happy with your manufacturer, car colors, and trim which is a deal breaker by the way) then it really comes down to the numbers. Car buyers need the car rep to make the decision easy for them. So really they want to buy but it comes down, more than anything else, to which car dealer is willing to make the process less painful for them. This is where the ROI comes into play, people are not buying fleet cars, they are buying their own car and they usually have to justify their purchase to their spouse usually; so more than anything else the car sales rep does not need advanced closing techniques, rather they need to clarify what car, what color and trim and then make it easy for the prospect to buy from them and be a little assertive to ask for the sale today. Different kettle of fish than tech sales. Of course, for real advanced car sales, the rep should actually be actively prospecting, but most car sales reps do not even know that prospecting and referrals are a thing and of course, this separates the 4 car a month reps from the 40 car sales a month reps.

[@MattMacnamara]

This might be the best comment on any of my videos…EVER. Awesome stuff

[@Network.Savage]

Perfectly said , as a previous car salesman you are right also in car sales it’s quantitative drive and not quality but you get paid on either gross or a weekly draw. Etc etc I feel like this conversation is needed.

[@AnthonyWabo]

Hit the nail on the head!

[@philipcastanon9484]

@@MattMacnamarathere is always another perspective, I think you should try watching some of his long form content. Take what’s applicable and discard the rest, some of the short form stuff doesn’t entirely do justice and is out of context.

[@adrienlafond4703]

Awesome format, love the contrast between his approach and yours, it helps a lot to deepen my understanding. More of that please!

[@MattMacnamara]

I got lots more planned, thanks!

[@josephmgalluzzicluchfc4842]

Matt, great video! I love your honesty and sincerity and most of all how tactful and classy you are when disagreeing with some of the techniques featured herein. Great job and thank you for all your hard work!

[@MattMacnamara]

thanks for watching and commenting Joseph!

[@MattMacnamara]

Here are some resources you might find useful: ☎ This Cold Call Guide will Book you MORE Meetings: mattmacsales.tech/coldcall 💻 Looking to Break Into Tech Sales? Check out Course Careers ($50 off using this link): coursecareers.com/a/mattmac 💰Discovery & Demo Guide for a 50%+ Close Rate: mattmacsales.tech/discovery+demo ⭐ Looking for 1X1 sales coaching with me? Book your time NOW!: mattmacsales.tech/coaching

[@Network.Savage]

As a new BDR , who sold cars I will say that car sales and tech sales are very different but very similar when it comes to best practices. In car sales you are steadily leading someone into a sale immediately in that moment. I’d love to have a conversation with you Chris to shed light on this.

[@MattMacnamara]

yep, I imagine there are soooo many differences between the two.

[@NWRcolten]

Since everyone is talking bad about him I want to say this. I have not paid a dime to Andy Elliot for any course or training. But from all his free car sales videos I have learned how to sell cars in an honest and professional way and I ended up making enough money for my new family. He has only encouraged me to do good things and improve my health and mind. So I don’t get the hate

[@MattMacnamara]

Glad to hear you learned something from him…but the “I don’t get the hate” part, not sure how you can’t understand it, at least a little bit. He is a bad guy who scammed people at his dealership

[@NWRcolten]

@@MattMacnamara well if that’s true then it needs to be addressed by him but I’ve done plenty of bad things but now I’m trying to do better things for myself and other people. And that’s what I see him doing (helping people) instead of hurting them now. But I have no comment on the scamming things cause I’ve never personally looked into it All I’m saying is people can change and do better and we shouldn’t punish them for that. Now obviously actions still have consequences and if he did truly hurt and scam people then that needs to get figured out.

[@zachwilliams4478]

Hey Matt! Love your stuff man. What do you think about Jordan Belfort’s straight line sales process? I think he’s an absolute master in body language and tonality but curious if you’ve seen any of his stuff!

[@MattMacnamara]

I have seen his stuff and I agree. His body language and tonality tips are great

[@rms-vp6hf]

He was indicted and turned witness at that car dealership. They were committing fraud and cost banks millions and squeezing sub-prime borrowers for “down payments” they pocketed.

[@MattMacnamara]

yep...he is horrible

[@michaelb6510]

Starts to write down my kids names on a paper. Me" Sir get the fuck off my lawn."

[@MattMacnamara]

😂…this was funny

[@Mfor1998]

😂😂😂

[@emmanuelmondesir8677]

Prime Andy Eliott (2 years ago) have a lot of great advices

[@MattMacnamara]

I’ll check out his old content

[@kevinuc1514]

Any video link please?

[@wavynomad]

The Apex Predator of car sales

[@MattMacnamara]

LOL this is funny

[@timcooper62]

Dude barely escaped serious jail time.

[@MattMacnamara]

Yep, had to flip on his buddies

[@mwp6662]

How much do you feel sales is a personality fit?

[@MattMacnamara]

Personality is huge. Sales is for some people and it’s not for others. Personality and temperament plays a big role.

[@mwp6662]

@@MattMacnamara What personality fit is best? How much of sales is trained?

[@Bcbregan]

Car sales are VERY similar to in home hard close sales. If you don’t sell it on the spot the percentage goes down dramatically that you make that sale. That’s obvious. You can’t judge these techniques from the lense of tech sales, it’s not a fair assessment. The cost comparison with the savings on gas was very clear. The customer was just shown that by buying the new vehicle they would actually save $50 a month. It becomes a no brainer. This sales technique is incredibly successful with these types of sales. Same with the wife objection. You let them just leave and talk with their wife they most likely aren’t coming back. You have to OVERCOME that objection right then. Obviously we would NEVER do that in tech sales, but we aren’t talking about tech sales.

[@MattMacnamara]

Thanks for sharing. Sounds like you worked in car sales before?

[@S4MCRD]

Someone's read Never Split The Difference

[@MattMacnamara]

lol. Yep, I’ve read it

[@MoparMarc426]

I don’t care what the customer has to think about . Just want to move the sale forward

[@MattMacnamara]

How do you move the sale forward if you don’t care about what the customer is thinking?

[@MoparMarc426]

@@MattMacnamara instead of challenging the customer and asking What do you need to think about? You say “Of course you need to think about it.” You agree with the customer

[@MattMacnamara]

@@MoparMarc426 gotya, I agree with that

[@kennethsouthard6042]

Andy's training is essentially Alec Baldwin's speech in GlenGarry Glen Ross and here's how you look at car salesman like Andy: To people like Andy, the car buyer is not the customer, the car buyer is a vessel whose only value is to have as much money extracted out of him as possible and is given as little value as possible for that money. Salesman using Andy's techniques are told to say whatever it takes to make that happen and no, the car buyer's needs are not important. The actual customer is whoever owns that dealership and satisfying their needs which has to do with moving as much metal as possible for as much as they can get for it. Andy's techniques are common in large metro areas with high volume dealerships where the business is all about moving cars and the salesperson and car buyer will likely never meet again. In smaller towns where dealers are not as prevalent, where alienating customers can hurt your business and in higher end cars where buyers have more resources and are smarter, these techniques don't work as well. People who identify their status with owning a trendy car, even if they don't have the resources and credit to support it, are especially vulnerable to sales techniques such as this. If you have little to put down, poor credit and or upside down on a trade in, you have NO negotiating power in this situation, and you will usually come out far worse when you leave the dealership than when you went in. Someone in this position is actually a preferred customer for someone like Andy. The salesman will be high fiving on how bad they rooked you as soon as you leave the lot and at the next sales meeting. You have to be on your guard in a place where salesman with a philosophy of training like Andy's work. It requires, education, lack of emotion and not feeling beholden to them. You also need to be confident in slowing things down and taking control of the transaction. They have to be made to realize that a smaller commission is better than no commission. If they don't, then just walk away.

[@MattMacnamara]

Agreed. Thanks for leaving a comment. He sucks

[@missheartbreaker1213]

Do Grant Cardone Next

[@MattMacnamara]

Will do!!

[@th0rn3gaming]

Jeez the water treatment dude gets me every time I see it. I've seen it a few times now and cringe because it doesn't have anything to do with the actual objection.

[@MattMacnamara]

Yes!

[@coachbarela5705]

The best way to make a judgment is to buy the training. These are teasers.

[@MattMacnamara]

Yeah…I’m not buying the training. I’m confident none of this would work in B2B…

[@ekkamailax]

girl: “I have a boyfriend” Katie can I ask you a question? I’ve been doing this a long time, and usually when girls tell me they have a boyfriend it means one of two things: 1. They’re not interested and don’t want to hurt my feelings 2. They are interested but have some uncertainty Which one better represents your situation? 😂😂

[@MattMacnamara]

It might just work

[@caraffiliates8422]

Let me explain something to you, it’s all about your work ethic. So in sells there’s no one way to do it all. You have to take what works and get rid of the bs that doesn’t work.

[@MattMacnamara]

Agreed

[@juliebommelman7335]

Andy Elliott is a top notch con-artist.tell us Andy tell us how you avoided jail at the last dealership you were at.

[@MattMacnamara]

Yeah…not a fan of

[@senaycetin8378]

grant cardone please

[@MattMacnamara]

I got him coming next

[@infuseme2]

This guy makes me crazy. I don't do business to consumer sales anymore because of these models and methods. These manipulative sales methods I find to be immoral. One may be successful by the measure of closing, but at what moral cost to one's soul? Manipulation of people, intimidating people, even belittling people into a sale is not cool at all. And I have met plenty of very successful sales people that never do this kind of stuff.

[@MattMacnamara]

1000% agree. A lot of this is manipulation, sleazy sales tactics. Some of his stuff resonates with me…but most does not. Kudos to him though. His brand is exploding…he knows how to market himself which is turning into the #1 thing for sales success

[@drewhubbard9214]

You can go back years and find out (to absolutely nobody's surprise) that Andy has told his share of lies. I sell in B2B... And if I tried half this Andy stuff I'd lose half my sales. Lol

[@AnthonyWabo]

Tech sales and car sales, two different animals. There's a lot of bullshit and a lot of valuable advice from Andy. I can guarantee you that there's more transferable skills from car sales to tech sales than the other way around.

[@MattMacnamara]

agreed.

[@SVThailand]

bottom line you take a few tips from Andy you'll be okay to try to emulate Andy you'll continue to impact negatively the invitation sales professionals in general

[@MattMacnamara]

He is a fraud

[@SVThailand]

Andy's going to do my budget for me in the car sales room Andy is not a sales group Andy is a KZbinr

[@MattMacnamara]

He sucks

[@nsa9821]

Bro this guy has been exposed numerous times.....Spencer Cornelia did a great video with a deep dive. Sales resistance is up big time with Andy...2/10 sales guru.

[@MattMacnamara]

He is a joke

[@timcooper62]

I purchased a vehicle a few months ago. I looked at 3 at 3 different dealerships. The word tracks are hilarious. They all say the same stuff. Its really a turn off.

[@MattMacnamara]

It’s brutal buying a car

[@aprx1814]

Based on your videos, Andy has made more in a year than you have. His commissions are wayyyy smaller than yours in your industry. I'm not the biggest fan of him, but you're using his name for clout. Lost all my respect and my follow. You're preying on people trying to learn and pretending YOU'RE the expert, there's room for all of us, stop trying to knock others.

[@MattMacnamara]

@aprx1814 the only reason he isn't in jail right now is because he flipped on his business partners in his dealership. He committed fraud, identity theft, forgery, etc. to sell cars. If you are a fan of Andy Elliot, this channel is not the place for you, so not watching anymore of my videos make sense.

[@MattMacnamara]

also, you clearly did not watch the final minute of this video...go watch the final minute and let me know your thoughts...it actually sounds like you didn't even watch any of this video at all

[@alphacanine9641]

Matt guy is a plank ignore him

[@MattMacnamara]

@@alphacanine9641 lol

[@Mfor1998]

Please do Jeremy Miner next!

[@MattMacnamara]

adding him to my list!!!!

[@SVThailand]

whoever pays for Andy Elliott training whatever company uses him is throwing their money in the garbage can I've seen him belittle young salesman that had lots of good potential in front of entire classes and instead of focusing on people's positives and teaching through example and proper roleplay he pure s bag. if you're into selling $100,000 SUVs to single moms making $35,000 a year and laughing with your buddies after you roll them then yeah maybe but I do professional in home sales and I'm always training even with over 30 years experience This guy is an abomination to the industry of training for sales and I thought that before I found this video by the way

[@MattMacnamara]

Completely agree…he is a joke