Ford Bronco is NOT SELLING for These 7 Shocking Reasons!

[@tech_triumph]

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[@wescoupland3985]

I honestly think they should just install the same drivetrain as the new f150 2wd that everyone keeps racing. I think it's a 8 or 10 speed and the 5.0L coyote and if they did that with a hybrid.

[@jasonbryant3814]

Wrangler not doing good ether 😅

The cheapest engine option is a pitiful, pathetic little 1.5 liter 3 (three) cylinder engine. That would be OK for a motorcycle or a golf cart but not a 4X4 trail vehicle. The old reliable 4.6 V8 with a 4 speed stick or the same auto that went in the old Crown Vics would be so much better than the crapFord is peddling.

[@davedawe2420]

I can sum it all up in ONE statement; Trucks are not selling today because they are TOO DAMN EXPENSIVE!

[@Stangherbie1234]

Dealer mark up killed my interest. Since the release of the Bronco I’ve purchased two Jeeps. I’m a Ford guy that owns an early Bronco.

[@johnrohan1587]

@@Stangherbie1234 no dealer markups now. In fact, most dealers are selling below MSRP. Even the Raptors are thousands below MSRP

[@HC-cb4yp]

​@@johnrohan1587Too little, too late.

[@Xlt3763]

@@johnrohan1587 bridges were burnt

[@scottmason7654]

I can tell you why I haven't bought one. The price is to high, out of the gate engine issues, several recalls, high interest rates, and it's a Ford.

[@trevorjenks]

That is fair, but the four-cylinder has plenty of power (much more than the jeep four-cylinder) And it has pretty much snow and issues at all, so I would get the four-cylinder, I did and I love it. Also don’t get car loans

[@richardlee2642]

@@trevorjenks I test drove a '24 Bronco Badlands Sasquatch 7-speed manual and a '24 Rubicon X 6-speed manual (both priced about $9000 below MSRP). The Bronco was a dog: underpowered with only 16 mpg. Also, the shifting was odd. I haven't driven a Wrangler 4 cylinder, so I don't know how it compared to the Bronco.

[@Baylorbetterthanbrown]

Fords are the best vehicles in the world

[@bobthur4923]

You don’t pay interest rates when you pay cash for something you can actually afford.

[@comeoncents3288]

I agree and a GX seems like the way to go for our family especially for the money.

[@1arry11egend]

The price is crazy. I’m looking at Jeep and even that is pretty pricey. So I’m holding onto my old car.

[@richcain64]

I bought a new base 2 door model in 22 , erection green, stick shift, no options . Pd $32k and I love it. Had an over priced, under powered, rust pronejeep strangler, not. My favorite.

[@SP-gu7lq]

Elimination of the base model killed it for me

[@snoozeCTRL]

This is 100% the dealers’ fault. They overplayed their hand with the markups. I love this truck but have ZERO plans of getting it because it is OVERPRICED

[@shekelclipper4069]

Them being unreliable junk is Ford's fault

[@kevinmiller6009]

I bought one a month ago. The dealer priced it at about $5K below MSRP.

[@esmoglo]

70K for a Ford Wild track 100k for a Raptor Bronco? Really? Its in luxury vehicle territory not worth it

[@tomw6308]

Everyone that wanted one already bought one. Very similar to EV market. Every dealership is stacked to the brim with these. They need to take a minimum of $20,000 off a $55,000 MSRP and $40,000 off the Raptors. I really don't understand how these dealerships are paying their bills at this point.

[@TRONABORON]

They are definitely sitting on the lot much longer than usual in my area...

[@keithfitterer6899]

I have a 2022 big bend with the sas pkg that has been a great daily driver! 👍👍 A lot of fun off road with plenty of power,2.3l engine.

[@andrewsilvia7773]

Dealerships started charging 10k to 15k over just to get one, screw them hope they rot on the lot

[@joesbarandgrill5393]

What???? No rear cup holders!!!!? The humanity.

[@bryancarlson3673]

I have owned several Ford Products over the years, and most of them were endless money pits. I now only drive Toyota Products!

[@RayTuttle-of5qd]

Wait a couple years and when the ones with blown up engines start showing up in junkyards buy one do an LS swap and some other mods and it will be semi cool

[@DonGoldstein-b7q]

Sounds pretty clear this video was put together by a Jeep fan boy! I own a 2023 Bronco with the 2.7 and it’s been bulletproof ! I couldn’t be happier with it. Looks cool as anything and rides 1 million times better on road than aJeep does. In terms of pricing, well For Crying Out Loud it’s 2024 Nothing is cheap! You could get a Honda Accord for over $40,000 now so I don’t have an issue with the price. I also find the interior fit and finish and the paint quality outstanding. BTW I’m a first time Ford owner.

[@baileyf1998]

You can also find a base model accord for like 25k. These broncos are starting at like 45k for the base model! If you want anything half decent you are looking at like 60k for a vehicle with meh performance, a gang of recalls, and Ford reliability which hasn't been so good on the ecoboost engines. Says me who owns a Focus ST. I'm now fiat/jeep trash fan boy either, but it is true that the jeeps solid axle is much better for off roading and is substantially cheaper.

[@Northguy-js1qt]

I agree with you 100%. I have the 2023 Bronco Wildtrak Sasquatch with the 2.7 ecoboost gets great MPG for a factory built off roader and the ride is very good compared to my Jeep. It is a great vehicle it has been trouble free and a blast to drive and own. I would do it all over again same exact rig I love it!

[@ec9919]

Agreed. I have owned Jeeps and every problem listed for the Bronco is far more of an issue in the Jeep. The Jeep is cheaper, always has been, and always has showed us why. Every Bronco owner could have bought a Jeep. Not every Jeep owner could have gotten a Bronco. It was not a close decision for me and zero regrets!

[@richardlee2642]

@@ec9919 Jeeps are cheaper? The two that I looked at very similarly priced: '24 Badlands Sasquatch 7-speed manual ($67,550) and '24 Rubicon X 6-speed manual ($68,400).

[@ec9919]

@@richardlee2642 True. Perhaps with those options they are similar in price, which makes it worse for the Jeep. I found the Jeep trim and overall interior very “cheap” and that does not mean inexpensive.

[@331Grabber]

I was wanting a base model 7-Speed manual with Sasquatch package. But of course ford canceled that model because it was what we wanted.

[@geneshifter]

Buying these cars is keeping you poor.

[@xalleem8117]

We have a bad habit of buying what we can't afford.."status" is a fools vision 😂😂😂😂

[@GS-re9iv]

The bean counters that run these companies are more interested in high margin products than in building customer loyalty by bringing in less affluent, younger buyers. Jeep has gotten expensive, the top end models ridiculously so, same with Toyota.

[@tazzel2699]

I was interested in the Bronco but because of the price turned back to the Rubicon

[@richardlee2642]

I test drove both (Badlands Sasquatch and Rubicon X, manuals transmissions) and bought the Rubicon X. Both were about $9000 below MSRP (09/2024).

[@dynaflow666]

1: The price 2: The price 3: The price 4: The price 5: The price 6: The price 7: The price

[@jimlamparty3502]

Put the Coyote engine in with 6 speed manual or 10 speed auto. 49995k then add options up to 70k

[@Zach-sg5uu]

How about a five speed manual or a five speed automatic?

[@trevorjenks]

I really completely disagree with everything in this video, I have a 2022 bronco and a 2018 wrangler, neither are base models and both four-door automatics. The bronco is 100x smoother and 100x quieter so The four-cylinder is reliable and absolutely smokes my 3.6 jeep.

[@Northguy-js1qt]

I couldnt agree more. I have a 2023 Bronco Wildtrak with the 2.7 V-6 and a 2022 Jeep Gladiator with the 3.6 V-6. First off my Bronco will completely annihilate the Jeep on acceleration and gets much better MPG. The road manners in the bronco are miles ahead of the Jeep. Overall I like Both of them BUT the Bronco is definitely a better everyday vehicle by far.

[@richardlee2642]

I experienced the opposite. The 2.3-liter, 7-speed manual in the '24 Badlands Sasquatch was low and seemed to struggle. The 3.6-liter, 6-speed manual in the Rubicon X was much better.

[@darwonnuhn3520]

I’m keeping my 2014 Toyota FJ Cruiser; its reliability and off-road performance supersedes the $99,000.00 Bronco Raptor

[@spartanheero21]

Exactly! I got a '13 FJ trail teams and am never getting rid of it

[@ed209D]

👍👍👍 those broncos are No match for your fj cruiser 🙂

[@spw947]

The price of vehicles is outrageous! I’ll never buy a new vehicle again.

[@chikidd24]

I just brought a 23 outer banks and i love it ❤

[@johnrohan1587]

I can agree with a few of your points, but the hard top, really????? Very lightweight and extremely easy to remove, especially the front two rows! The back piece takes two people but it’s smaller and easier to handle than the huge back piece of the wrangler!

[@ursirius4878]

I miss the days when you could get a robust pick-up truck that was reliable and affordable. No gimmicks no household options stuffed into it. Just a good freaking truck. Hopefully the car companies take the hint or they will continue to take a hit in sales.

[@fictitiousart6410]

They look cool but I’d much rather have an older Toyota Landcruiser.

[@jonyjoe8464]

Even OJ wouldnt buy one and it was his favorite vehicle back in the day, it was his primary getaway car..

[@Bruce.-Wayne]

That white Ford bronco was definitely a Killer on the road...😊

[@jimcipriano5322]

I wouldn't take one for one quarter of the price

[@Xlt3763]

when i wanted one 2 years ago Ford dealers tried ripping me off...lesson learned

[@moeovo_1093]

That’s why I waited I got a really good deal on my outer banks. It was 2022 with 600 miles on it for 42,000 and Carvana was selling it. I definitely got the car checked out. I’ve had it for a couple months now and it’s amazing. Just need to wait and find a good deal.

[@gregorygoeppner1621]

Price is a good place to start! Ridiculous!

[@jamiedunlap7718]

The biggest thing I see wrong is the powertrain. Why not put in a V-8 and a larger six cylinder. The price is too high and for what they are charging the quality needs to improve. A V-8 option would really be nice. The 5.0 would really bring some excitement to a heavy vehicle.

[@atyt11]

V8? Its not 1985. And yes I was driving in 1985. Unfortunatly 9 miles per gallon is history for us all. Everything is 4cyl turbo and 6 cyl turbo or Hybrid.

[@joewagner3243]

I would also disagree with most all of these points. I own a 2022 Badlands with the Sasquatch package. My wife and I lift the top off. Even with the Sasquatch package ,the ride is much better than I thought it would be. Its a great daily driver as I have almost 40k miles already. I still really like the truck. But hey, you got me to click on it!

[@Ebenoozen]

Well it would help if you went Apples to Apples in the first place... a 2022 Jeep Wrangler against a 2022 Bronco. I would say that more of the Bronco foibles mentioned here are accurate than inaccurate. I have a 2023 Bronco... the cheesy plastic interior squeaks like a banshee. I've got middle of the road tires and the road/wind noise is still awful. It is true what they say about the candle that burns twice as bright lasts half as long... less than 30,000 MI. and I had to replace the turbo unit. My neighbor up the street has a 2.7 in his Bronco and can't seem to pass a gas station without having to pull in. I've had Wranglers previously and understood from the beginning what I was getting into with them; They were of course not perfect, but I did enjoy them. But I bought into the Bronco hype, and so decided to give it a try. I think you're "fat lady" may have yet to sing. I will soon be driving a 2025 Wrangler 😊

[@Kevinleeontour]

Love my 2023 bronco Badlands , and i see them everywhere on the road.

[@stevestovall9901]

I live in Dallas, and see new Broncos everywhere

[@michaellyden9839]

I just watched a bunch of videos were wranglers aren’t selling either

[@Phoenyx7Rising]

There are rich people. But if they want mass sales on this, 100k is insane. Most people don't make 50k a year, much less 100k.

[@dademack3544]

even so, people making $100k don't buy a $100k car. At least not the smart ones.

[@bobkonradi1027]

The Jeep has a solid front axle, which is much preferred by actual off-roaders over an independent front axle, which the Bronco has. The Bronco is a car for "wannabe's" to drive around in town with big tires. Regarding Ford's turbocharged engines vs the 3.6 and especially the high-output hemi 5.7 in Jeeps, at low rpms / creeping offroad, the turbos are just barely spinning, so there is no boost. If you have a 4-cylinder engine with turbo, the low rpm torque is nowhere to be found. Low rpm creeping "requires" a big naturally aspirated engine, which the Jeep 5.7 hemi provides in spades.

[@mikegoff7506]

Overpriced by $20k, didn't listen to the customer base input during development, and ecojunk engines. Put a non turbo engine in it with a manual trans option, get rid of all the problematic tech electronic stuff, and they'll start selling. But, I'll keep my 71

[@MarkPilipczuk]

Don’t forget going to manual windows, door locks, and for goodness sake, get rid of that newfangled power brakes and steering!

[@brandontapia4155]

Way way too expensive and they keep breaking down

[@kirtflesher1603]

The main reason is price. Same for all brands, the prices are insane.

[@richardlee2642]

I will be trading in my 2015 Wrangler Unlimited Altitude (a Sahara derivative) on a Bronco Badlands. I would have bought a new Wrangler, but the 6-speed manual has been discontinued in the Sahara.

[@TRONABORON]

I would keep your jeep and buy the Bronco!

[@richardlee2642]

@@TRONABORON As it turns out, I bought a Rubicon X.

[@byronlarson5534]

​@@richardlee2642Good choice! I just bought a well equipped Rubicon last week. Awesome vehicle.

[@richardlee2642]

@@byronlarson5534 My Rubicon X is awesome. It's vastly improved over my 2015 Sahara Altitude. I'm glad that I made the trade. On a side note, I've never seen a whiter white! I thought my 2024 Ranger Lariat was white until I parked the Rubicon next to it.

[@esmoglo]

Its way to expensive for what it is

[@BillLaBrie]

Most of the people who thought they wanted one actually wanted a Rav4, at a RAV4 price.

[@lloydsharp7993]

Price,price,price,price,priceprice and price.

[@larryramos3709]

There's only two ways I would ever have a new Bronco. One, it would have to be a two door only. Two, it would have to be given to me ! Even then I'd pull the engine and drop a 300 CI in-line six cylinder in it.

[@jeffreyhall838]

I like the Bronco but im buying a Wrangler for the NA V6 ...Bronco turbo engines are not for me

[@arnesahlen2704]

Latest-look Broncos are all over 🇨🇦 Canadian roads - in BC at least. I see several each day.

[@99somerville]

When 41K is the “cheap” version, you know things are bad. Buyers want the “cheap” version but the dealers and Ford won’t give you one.

[@tomlewis4345]

I have a 1978 full size Bronco and the first time I saw the new Bronco I thought to myself self: what a rinkydink piece of crap.

[@DaxxTerryGreen]

Over priced trash!

[@PDLM1221]

I like them but can’t afford one!

[@DeathclawJedi]

All of the reasons you listed had ZERO influence on why I will Never Buy the New Bronco. My Reasons. 1. It looks like a jeep. If I want a Jeep I'll damn well Buy a JEEP! 2. It does NOT Look Like a Bronco. See reason 1. My idea of the Bronco comes from the late 70's and 80's model of bronco. Not that shoe box looking wanna be Jeep Grand Cherokee rip off. 3. under powered motor and too many microchips. I can't put a Holly 4 barrel on that monstrosity Hell I can't even find a way to make it run without microsoft word a power point and a windows 8 computer. Heh remember windows 8? Yeah... this Bronco is windows 8 with wheels.

[@adenher5814]

Off road should never Have force induction

[@francesformiller7667]

Bought my 2023 Outer Banks last October. Liked it. Now I Love It. Wanting the 2025. ⚓

[@howardbeckley6858]

Someone forgot to tell the Ford dealers in Indiana. These people are still thinking they are made of gold. New or Used. If there is someplace in the USA NOT selling them I want to know where?

[@guitarcomet5]

I wouldn’t be interested in a mid-sized vehicle in any form. That said, they look cool! The pastel colors (Easter egg) and trim packages are impressive and attractive. But once I saw the price…for what you’re getting… No thanks. I’ll take a F-150 XLT

[@allamar9083]

Small town/city. Each time we go out we see3-5 on the street. Do not know one from another models but none of them cheap. Big wheels and tires all dressed out. $$. Off road? Nah,,,,Profilers love em. Can never see us buying a 3 Cylinder ,,,they have a lot to prove.

[@youtubecarspottersguide1]

did away with the base model 2 dr no opts manual was about $30k

[@joeblow123]

must be giving them away. sure are a bunch of them running around

[@bigstickful]

7 reason not selling. 1) price, 2) price,3)price,4)price,5) price,6)price, and 7) price.

[@spazmonkey3815]

So the whole truck sucks! I am far from an engineer but I believe when off-roading, simple is best.

[@hissingoose]

Build quality is abysmal even for a 30k vehicle, which this is not.

[@KA9DSL]

Was desirable but got stupidly expensive later.

[@Mark-sy2bx]

How many decades of experience building cars does it take to know how to build a quality vehicle?

[@mikecampell]

nothing with a turbo in 4x4, I don't go over 25mph on most trips.

[@ThomasShelby-cq7st]

Everyone getting suckered i to the sport and regretting it. I live in northern canada, everytime i go out, i see atleast 3. Travel from thunder bay to toronto, see an amount i cant keep count of. These things are literally everywhere. And ford are on back order like crazy, they cant keep up with the demand. I bought a 2022 squatch until my 2024 squatch comes in, in February (fingers crossed).

[@timkis64]

who wants to overpay many thousands for a recall machine? ford uses their PAYING CUSTOMERS as their testing division.hence all the recalls all the time.

[@standardarm63]

Old school would sell.

[@panzer948]

Well your loss as my 2021 bronco has been problem free. TBH, I am glad sales have slowed as I don't want mine to be as common as an accord or even Jeep.

[@korybeckwith834]

The way Ford acts, trying to make their "boutique" vehicles seem like they are something special, not worth what they are asking. It's a joke.

[@jovanivelazquez5453]

Sucks because they are awesome looking with the 35inch tires. Ford needs to go back to drawing board.

[@paulblanchette9245]

If you find twist and pull levers too release the hard top then maybe you shouldn't be driving lol

[@BobNob1]

priced way to high, the parts on these break easily and you almost have to wait a year for parts

[@angelpaganjr4995]

None of these are shocking reasons!! 😀

[@ct4074]

It's a very pricey toy. Road noise is unbearable on long highway trips...

[@jeremye6516]

It isn’t what they promised, period. Worst advertising program ever!

[@ctrlz4439]

I need mechanical car, may be radio and AC. I don't like any modern tech and cars really...

[@0TransAtlantic0]

Gee, could it be the idiotically high prices? Or maybe the insane dealer mark-ups driving the cost of a mediocre vehicle over $100,000? Or could it be the laundry list of mechanical failures, like the tops made out of cardboard that delaminate, fall apart, and leak like pasta strainers. Or engines that piss all their oil out, or transmissions that eat themselves? Or maybe the fact that they just aren't that great off-road, despite claiming to be a Wrangler killer? Honestly, this turd should not cost more than $30,000 even in the highest Raptor trim since the only competition it has any chance of winning is maybe having more problems, and shitty quality than the Tesla CyberTruck.

[@garyjohnson7133]

I will stick to my F J cruiser.

[@lisabruneau3801]

100,000 for a boxy raptor they must be drunk at the ford pricing dept. about 60,000 to high. Higher mary Barra she will fix all this for you.

[@kakitoviceberhard4912]

They are everywhere here in chile (Santiago and towns) they are selling it lmao

[@HC-cb4yp]

The $25,000 dealer markup doesn't help much either. When Ford closes - and Ford is going to close - it'll be because of their greedy, sleazy dealers.

[@michaellalanae7228]

This is an easy one dealership adds up debt owed ÷ cars on lot =new car prices to customers. A little more for the big up stairs and boom . It's not rocket science . If all out fails sell the dealership to another ducker and since one is born every second here in America it's not that hard to unload and get your old job back.

[@markkarbowski6473]

Watch the crash test very real there is better than wheel chair

[@Macon-w9m]

Too much money 💰 If I wanted to spend a small fortune , I'd buy a damn Toyota land cruiser

[@brownj2]

Too expensive.

[@mrknebel475]

May the reason be that they are 92000$$$$?????

[@Kurt747]

Biggest Flaw? Its a Modern Ford.

[@craigpatterson8551]

Price is ridiculous quality is terrible

[@MarkTurner-vs7uc]

Its junk.

[@gma729]

THE SALES ARE DOWN BECAUSE THEIR JUNK !!!! THEY LOOK GREAT COSMETICALLY, BUT UNDER THE HOOD THEIR UNDER POWERED JUNK

[@francoispremier3191]

BRONCO IS NOT SELLING BECAUSE FORD KNOWS SO WELL THE ART OF SCREWING UP.

[@jamesvarneyjr3290]

Three cylinder Four cylinder Shit quality High price Needs a standard non turbo motor v6 or v8

[@cliffweinan3907]

Race car engines with poor transmissions to slowly crawl in remote outback? $50k new vehicle to play dirty and bang on rocks and mud holes? Luxury 4x4 is an oxymoron niche market created by Land Rover and Mercedes. Bronco only good for LA slow speed freeway chase of sport celebrities ! 😅

[@Really10801]

Overpriced and poor quality... but it looks nice, the new Ford. SMH!

[@AK-bw8xk]

New cars w no buttons or dials suck and waaay overpriced 😂

[@TheAmerican1963]

If the US ruling class would get out of the business of building vehicles, these companies would offer better vehicles. Engines are a great example ......... four cylinder engines with turbos are an absolute NO GO !!!! They exist to meet stupid environmental standards driving the cost sky high. The "ecoboost" is nothing but junk .........pure unadulterated junk ........ I KNOW several folks who sport this engine and it is nothing but trouble that takes weeks to get fixed because of lack of parts and concern on the part of dealerships .............