Tim Brown urges designers to think big

www.ted.com Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects -- even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory "design thinking."
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at www.ted.com/tra.... Watch a highlight reel of the Top 10 TEDTalks at www.ted.com/ind...

[@dheena12]

This is one of the BEST, thought provoking ideas - Design Thinking. Participation instead self centered priesthood thinking is a point focussed on community development and participation. In a fast paced world, innovation is based on competition to get more cash, marketability. Instead of giving people what they want, the system wants them to believe this is what they need. That is success. His idea is an anti-thesis to what is going on now. Apple's designer will hate Tim Brown, for socializing an individualistic designers' domain of priesthood. Who cares about people, they need to like what designers think is right.

[@tatianaperez9114]

I

[@austinortega3870]

+Thinakar Samy Community development? If you want to see how well that goes go visit Quirky. I believe anybody can design but not everybody is a great designer. Tim Brown's speech is inspiring because of the possibility of more open and collaborative design. However, you are confusing community based design and the work of a professional designer hired by a private company. I hope to see community design play a bigger role in the world; but how it stands now companies and people will look down on it because it doesn't produce enough money (if any) :(

[@dheena12]

Community design is an internet paradigm, quirky May not succeed, but it is at infant stage, more distributed add it castes too many infections creating a framework for many incubating ideas to progress. This us a framework. sure it will take time., as it lacks : A. money power and b. fast thinking c. Passion. However, Community can generate money if it needs a product badly. When Microsoft was releasing operating system that kept crashing 20 years back, the community passionately wanted alternatives. Though small, it pursued a fledgling small operating system called Linux, the operating system that powers many small devices, and big servers in cloud today - is a success story of community effort and design and contribution. This community was small 20 years before. So many contributors to one project Linux, everyone uses it now. Android phones use it. Of course community design is slow but steady, needs good leadership that listens to community. quirky is a framework. I think it won't go well. Agree.

[@katmilicevic]

Thinakar Samy t

[@crudhousefull]

Completely agree. Next step...eradication of advertising. It's a real sin to create a desire where there wasn't one before.

[@nims60]

The way I see it, the main key thought is for everyone to engage their minds in the process of producing ideas instead of leaving it to the "market". This is not socialism, it is about participation: developing a passion for ideas, of being creative, of not being bored and TV channel surfing to cover it up. When I lived in New Town, in Sydney, Australia in the late 70s, there was a piece of graffiti on the wall down our street: "Consume, be silent, and die". Do we want this as our epitaph?

[@misatec657]

excelente presentación sobre el Design Thinking, gracias Tim Brown....!!

[@wolffenhaus]

we now know what we do not want. we now have to remember how to remember what we do, what feels right, where is passion, compassion fun. feelings must be honored . can we access our feelings ?

[@venugopalakrishna1237]

Wonderful talk. Thank Tim

[@perdaboy]

This talk cured my cancer. It also made me rich and filled me with zen. I feel whole now. Thank you Tim.

[@Dilsah7]

how?

[@germangzz9632]

Dilsah The Solution same, how?

[@chadibenalioulhaj5998]

why?

[@chadibenalioulhaj5998]

I'm genuinely curious. Why this comment?

[@stanimirnikolov159]

@@chadibenalioulhaj5998 I'm curious as well

[@aryavijaykumar4700]

Thank you all very much

[@C0NS01]

As an active designer and degreed engineer, I found this very stimulating and not at all blah-blah-blah. I believe this is an important movement--perhaps as important as the movement towards user experience designing. I hope those who watch this realize these aren't buzz words, but specific thought process methodologies as important and defined as "the scientific method".

[@rodolfocastillo9653]

Excelente presentación sobre la importancia del design thinking como una metodologia que permite resolver los problemas atacándolos desde otra perspectiva, la perspectiva del diseño.

[@biotecnologistasabrina]

Thanks!

[@eduardomoura8039]

Sensacional palestra. Estou muito emocionado

[@PabloTesoriere]

Impecable presentación!

[@islandgirl5762]

Awesome talk, thanks Tim!

[@AkramRobbie]

Thank you.

[@gmyogaclaudia6369]

Homens fabulosos e sua simplicidade ,admiro homens magníficos e simples. Conheço e conheci muitos gentleman.

[@virtuallife6027]

Gay

[@MariyaSwadi]

The TED talk on design thinking by IDEO CEO Tim Brown and discuss. How does this approach apply to business startups?

[@nims60]

@crudhousefull I can change the consume part as well...at the moment I am on a mission to reskill myself in some old style skills. Current interests: bread making, building lime and sand walls, cooking almost everything I eat, and growing a lot of it as well. Oh, and investigating the health aspects of food we eat. I find myself very critical of food nowadays when I eat out, which annoys my husband no end!

[@AlexanderPrasetya]

I feel so lucky, that i found this speech. Awesome!

[@peterbriers]

Nah. It's the last step BIG step up in resolution. The future innovations will be better color management, better contrast and offcourse, 3D.

[@1966human]

Rounded simplistic design is always the best

[@POORNATEJVALLURU]

Design Thinking is truly phenomenal.

[@natyfrances]

Congrats on your actions! People like you is what this world needs.

[@Aaaron92131]

why my videos are turned to private?

[@funnyguise]

I've been to their site and you can request or suggest speakers. I asked for Bill Mollison / Sepp Holtzer / Geoff LAwton and so on... know who they are?

[@thegeffc]

Very enjoyable thank you

[@anatoledo8010]

Excelente explicação 👏🏿👏🏿👏🏿👏🏿👏🏿

[@elaminhajkhalid2267]

Very useful

[@eLurkr]

YES, weve traded quality for marketability people are getting what they want and not what they need

[@anchalsharma2741]

Great session 👍🏻

[@crudhousefull]

@nims60 Great move. Became a vegetarian a couple of months ago myself. Less consumption is a LOT of work and a LOT of self control. Better if less consumption was there from the beginning

[@P00P0STER0US]

Must start with asking the right questions to the right ears in the right climate.

[@punkposer]

I think he's talking more so about engineering, because design is exactly what it is, design, style, which is why designers always come up with more than one variations of certain products. Engineering is where revolutionary things happen. Though a designer can be an engineer and vice-versa

[@SexChatClub]

Great TED talk, thank you.

[@KiranVarri]

Amazing session. Thank you for the "Elaborate Detail" & examples...am excited to learn more & contribute more 🤩🙏🙏

[@ErichoTTA]

Interesting stuff as always from The Onion.

[@jayejayeee]

great video thanks

[@crudhousefull]

@nims60 All you can change is the 'be silent' part. SHOUT! If it makes you happy

[@loveyourselves3877]

Thank you for your contribution to india....

[@LeMixtapeRomance]

when it comes to the water-problem: SEVERAL designers have already designed SEVERAL objects that allow people to drink straightly from the filthy water and it filters everything and there is clean water coming out of it IMMEDIATELY. The big question is not: how do we do this? The big question is: WHY HASNT ANYONE INTRODUCED THESE OBJECTS TO THE PEOPLE AND HELP ORGANISATIONS?!

[@nimbuk1]

In some parts of the world the issue is the distance from water, or a lack of enough water.

[@harlowsolid]

I not trying to rag on this guy but all the stuff he talked about that was successful sounded like engineering, invention, and management. Is that what this guy is saying design is because it looked like what he did was take existing technology and make it more user friendly, and apparently, he didn't do very well.

[@mela28xcom]

Thank you Tim Brown, you changed my life for the better!

[@marthaalejandra10]

Excelent

[@Aremai21]

POV homework

[@AtheistSid]

Some of us is watching this on a 52inch LCD tv with full HD resolution. In that case this video is just a small ractangle on the screen. And choosing fullscreen gives really bad picture.

[@mebude]

design thinking bring participation of cognitive and strategic contribution of breaking down problems but does NOT do the actual work, it's outcome is prescriptive but not decriptive.

[@snake_gd]

Aaah no se ingles :"v

[@diegobeltran9072]

Buenísimo

[@gessicademorais4298]

fantástico

[@funnyguise]

actually, yeah, saw that one too but forgot. better title, too, eh?

[@1derShorts]

good topic. important topic. but damn. this guy has issues communicating his ideas. that was one boring and messy talk

[@ОлександраСидорова-ь1у]

Wow

[@princeofexcess]

yea not the best one. Some of the talks are amazing thou

[@audadvnc]

Mr. Brown - the first question for you is: how do you expect to maintain your rich, high-profile lifestyle designing water systems for the world's poor?

[@walidb123]

I don't feel like he said anything new or compelling :/

[@odojodecriatividade]

In 2009 was new

[@graysoncornelison5135]

ill show u virgin somthin new

[@Snowflake70]

Many talks will continue to remind man kind to get of his but and think outside the box - leap over the bounds of what has been and seek out something new... this is simply another one - - we will hear these from time to time until we start TO DO IT... hmmmmm?

[@Waranoa]

He's not talking about 'design', he's talking about 'pragmatism'.

[@D3mi4n]

science is art. engineering is design.

[@Nozzyrides]

2019 me kon kon ye vedio dek Raha hai

[@caseygtr]

isn't it the word

[@ILykToDoDuhDrifting]

this guy knows the secret to talking about absolutely nothing but fooling everyone hearing to thinking that it's something.

[@Bruno4]

So good.

[@anngrasshopperracing3474]

What odd way to say you don't understand what he's talking about.

[@HENN3H]

damn, that sounds familiar...

[@Juggernaughty824]

You know sometimes I think way too big, and too hard to me to accomplish my goal...

[@Atoyota]

I posted my CBDQ "How can we meet world energy requirements while also maintaining an equilibrium in climate? That I feel is the real challenge, although I should include ecosystems in the balance. That being the thought for centuries to come. (if we have that much time to think... that is)

[@int3rl0per]

About the bird? Everybody knows that the bird is the word!

[@canadianmaple09]

To sum up this presentation: If you own a company, do not hire Tim Brown. He will drive your company into the ground by designing products for it that will be defunct in a matter of months.

[@HaxxBlaster]

If you don't like this TED talk, you don't know what usability is.

[@windsweptguy]

why is nobody laughing

[@grraadd]

from CH4 - i thought it's BBC... maybe not ;-)

[@zebrumera]

not quite a smart idea comparing electric water boiler and a railway. not all design can be shoved into the same sack, especially not in this way.. maybe i misunderstood, though.

[@growlingmetal]

Maybe because it's our main environmental priority :b

[@princeofexcess]

yea this one is not that interesting. Some of them are amazing

[@tarohoa]

Isn't there anyone interesting TED can invite to do a speech next? or does the world only have such a small handful of people

[@alessandramoura01]

design is human centered.

[@armando.vanravn]

+Alessandra Moura What is the point of that statement m'lady?

[@ussamabinnaveed]

lol twitter's website back in 2009! And I am glad people are calling out so called turtle neck designer glasses DESIGNERS out!

[@maiaraestefanisantos8962]

Olá alicerces haha

[@themindminder]

4:55 Is a crumpled up suit that looks like it has been slept in part of the image and fashion that he is a fully paid up member of?

[@zebrumera]

comparing big objects with thinking big is a bit too naive. maybe it meant those objects that we see/use/buy daily, but even those that are "a tool of consumerism" are still needed, quite desirable and important. there was e.g. a pen and sunglasses on the slide - not important? maybe not the matter of life and death, but certainly very important, when it comes to human centered design. could be just a bad choice for the slide..

[@PHlophe]

you've learnt your lesson then.. Just use that vaselin.

[@martinsaguida]

Too slow, good for school kids to listen.

[@dlouise64]

me too lol

[@migueldasso_peru]

Hashcode

[@mm1979dk]

yeah!!! save the world!!! can it be bigger than that? :P

[@libanlibanliban]

He didn't say anything that's new. Same old, same old. weak talk.

[@megatronaeb1129]

He turned something small to huge matter ! And we fools watch it till the end! Way of conveying can be made better and honestly this was too boring

[@zebrumera]

yes, he is comparing things that cant be compared in that way.

[@blurglide]

This didn't make much sense. Did he expect his first employer to hire him to solve world thirst, rather than designing the housing for a table saw? Did he think Brunel's first design job was the Great Western?

[@grraadd]

he's also praising social state........ no wonder why companies he worked for went out of business. Don't deny the enlightened word of Al Gore! If you aren't a believer keep quiet and be ashamed!

[@ShaunYoung]

haha

[@ILykToDoDuhDrifting]

wtf is this guy talking about? blah blah blah mr. fancy words

[@howyoulikethatsoty643]

this is somewhat not interesthing. lol

[@Slyvr18]

There's Tim Brown! I guess he got bored of being an old lady

[@velit6]

Reached minute 10 and still didn't know what as the talk about. Thumbs down.

[@Cyllid]

Better than that sappy chick I got tricked into watching.

[@BleakVision]

Talks by architects and designers tend to be boring and not going anywhere. Better skip this one!

[@mehurpatsa]

It is funny how much IDEO talks about consumer/humand centered theories but in practice, IDEO just put consumers aside and don´t care about how they treat them all. Once I used to believe in IDEO practices until one day, in which, I was completely ignored by IDEO customer service. Blah blah blah

[@infrawiki]

so it's dialectical thinking

[@Keylimedelight]

Dont you know about the bird!?

[@stanimirnikolov159]

the bird is the word

[@alexasmithy]

Very enjoyable thank you