The Trick to Powerful Public Speaking | Lawrence Bernstein | TED

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. (Recorded at TEDxRoyal Holloway on January 27, 2024)
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[@Rant-Diva]

Okay wow the coffee shop test with Jim really shows how differently we put things when we feel that pressure to be professional rather than personable!

[@edsaxton1797]

This makes so much sense, it's essentially just storytelling and people love stories!! -- if they're told right. You gotta go for that emotional connection first!

[@alinamadlaina]

Key Takeaways: 1. Focus on Relevance: Tailor your message to what matters most to your audience. 2. Use Stories: Engage listeners with relatable examples instead of overloading them with details. 3. Prioritize Content: Concentrate on delivering valuable insights, not on how you appear or sound.

[@digitlightagency]

Thank you

[@emilyfox2072]

Thanks for saving me time 👍

[@AlibekSunnatov-zq3bn]

Everywhere is found like you critic person😂

[@GreatSpeechWriting1]

Thank you Alina - really appreciate the summary. The top line is, simply 'how would I explain this to (and make it interesting for) a friend who had no prior knowledge'. Very good luck with all your public speaking! Lawrence

[@lechenaultia5863]

Thanks for cutting out the waffle

[@jelleborger6116]

'It's a bit like going to the doctor when you've got hay fever and lots of sneezing and saying 'Can you help me?' and he says 'Get a softer tissue'. It doesn't really stop you sneezing. What you really want is the antihistamine. And for public speaking, the antihistamine is your content.' I really like this metaphor!

[@GreatSpeechWriting1]

Couldn't have put it better myself!

[@DrMattHersh]

That was fantastic! I’m about to give a webinar this morning, and your talk just put it all into perspective. Thank you!

[@GreatSpeechWriting1]

Thanks so much Matt - how did the webinar go?!

[@HeavenlyProphet]

Such great advice, I once had to introduce a performance by my school to 10,000 people and I just had to pretend that no one was there. Thankfully the lights were so bright I couldn't really see anyone in the audience anyway!

[@Favekillertunes]

Lots of solid points in this one, thank you!

[@GreatSpeechWriting1]

A pleasure - so glad you got something from it.

[@Favekillertunes]

@@GreatSpeechWriting1 😁

[@johnpederson3085]

I've always found a good way to put yourself in a more conversational state is rip a few shots before you have to present. Gotta get the balance right though, kinda like when you've had just enough drinks to be in the zone where you're a god a pool.

[@konglum]

Wow, that's so true, we are completely different speaking to someone over a drink vs in front of a team.

[@GreatSpeechWriting1]

So obvious but also so easy to forget the most human element of them all!

[@konglum]

@@GreatSpeechWriting1 Yes!! I've been thinking about it and I think I even do that switch when I need to bring up something serious with someone

[@dineshkumarraman6671]

That was simply awesome 💯

[@czarcasm2168]

1. Know your message. 2. Speak in terms that everyone can understand. 3. Keep it simple, but engaging.

[@GreatSpeechWriting1]

Exactly - and don't forget to tell stories where possible!

[@jasonopdebeeck4444]

There's a difference between remembering your speech and knowing your speech. I was the guy who had an epic script, but could never nail it because I'd be a nervous wreck, now I just prepare dot points and riff off those.

[@sooma-ai]

Communication expert Lawrence Bernstein introduces the "coffee shop test" to overcome public speaking nerves. He advises speakers to communicate naturally, as if chatting with a friend, focusing on storytelling and key messages to connect with audiences effectively.

[@Grump-hi2pb]

Yep.

[@urbanstrencan]

Great talk ❤❤

[@aleidbarend]

He is such a lovely speaker, has that Hugh Grant thing going. (in Hugh's younger days)

[@SingYourselfWell]

Wonderful advice, especially now that I'm writing my own TEDx talk. Thank you, Lawrence, and TED!

[@GreatSpeechWriting1]

My pleasure - when's your TEDx?!

[@zacksuchodolska]

Saving this video in case I'm ever asked to speak in public 😅

[@BroadcastSocials]

Yes!! This is awesome. I've always just tried to talk to groups of people as if they're my friends or like I already have a great rapport with them and it helps massively!

[@GreatSpeechWriting1]

Delighted you found it useful! It's that 'taking ourselves to the audience' rather than waiting for them to get us going that makes a huge difference - exactly as if we are out with friends. L

[@leapnlarry]

We are youtubers and talk to the camera almost every day, i like the coffee shop test, think we are talking to a friend over coffee before we hit record. Larry

[@OpenCourseFree1]

FOCUS

[@maevequinn]

There are so many tricks to speak effectively in public, you just have to know what suits you best.

[@mrida3395]

❤ thanks

[@texanfournow]

The audience members were looking at Lawrence as if he just dropped in from outer space. They seemed to have no idea what he was talking about. Nevertheless, I thought this was an excellent presentation. Spot-on advice rendering succinctly.

[@JACQUESSprouse]

ebook Magnetic Aura by Takeshi Mizuki shows how to break free, but most people don’t even try

[@mostafijur5788]

Broke 2024❤️

[@sheryldabose1988]

If you can speak to one person, you can speak to many.

[@karakims8239]

Had to laugh at the bit with Jane and her LRU's... could so see that coming. It really easy wild how that little switch goes off in our brain and we just forget that we're able to talk to people

[@GreatSpeechWriting1]

Thank you - it is extraordinary how quickly we are able to become corporate robots!

[@TheBuzzRepublicIsHere]

It's interesting because I guess it feels like more's at stake, like maybe people are judging you and wanting you to mess something up and it doesn't really feel like that in a social setting

[@Fluent_With_Neha]

❤

[@acciaisardino3470]

Being nervous about public speaking just means you care about doing a good job.

[@TackleAxe]

Maybe it's something to do with relaying information. Like we're so anxious to make sure we're getting it across correctly we forget how to actually engage?

[@GreatSpeechWriting1]

I think that's partly it - but also that we think we need to impart more knowledge than people want to hear!

[@LeilaChamberlin]

Not in the morning 😢

[@sobuzahamed2450]

He's looking very beautiful & also gorgeous face mostly her face luckily Actor👍🏾❤️

[@kynjaisylliang2770]

Sir, two cup of coffee before 1 hour to the speech? or at what time is best to take coffee before the speech?

[@sanchitagolder]

💀 no

[@sanchitagolder]

he’s sayin u should imagine the speech (the way you phrase it) to be like youre talking to ur friends over coffee

[@skilltop9374]

you didnt catch the main idea , he says that you should speak to audience like you speak with your friend over a cup of tea or coffee

[@sanchitagolder]

whats with all these magnetic aura bots LMAO not a good look takeshi san

[@joo-jali]

Wanna be a great public speaker? Join your local toastmasters group.

[@COCOtheBRAT]

People just try and sound smart instead of keeping it simple with their audience in mind.

[@diganta002]

Anyone from 2050?

[@cals_editzz]

Yep that's mee

[@lincolncloud446]

Me

[@thituannhanguyen2056]

⁠💀

[@allaboutofficial6043]

2780😅

[@Daliaas24]

Yes

[@piousl]

Sorry, but not a great talk full of rookie mistakes. You could even see some audience members tuning out Needs more BLUF, better/clearer organization, and a few more visuals (he had one pic on the screen for 15 minutes). For a better ex, watch someone like Steve Jobs for even 10 minutes. I like the Coffee Test but that's about it

[@sperre187]

The ironic thing is that this talk sucks. Hard.

[@NandKumar-qq3xk]

Ancient prehistorical Saint and seeting maditet way large times for after gootton his her's wanting what point to face abbility to Holding your's given Blessing what motto for using or misusing way once remote controll intersepter wepon's Truth's of Hoolly Power To Powerfull to creator to maintain His Holly Body's living's hood natyraly with living's with Natur's and family and Frainds is Life's Plesers and Funda" is out of Anda Eagg for Aumlet only,

[@Miraziz-m8t]

AVESOME

[@ROBNarvaez]

not saying this is bad, but ebook Magnetic Aura makes it look basic

[@AkbarZeb-p6f]

If you can't dazzle people with brilliance, dazzle them with bullshit.

[@JCCase-o3q]

nobody talks about the ebook Magnetic Aura by Takeshi Mizuki, but it’ll flip how you see everything

[@ReenaNation]

why stick to surface-level stuff when the ebook Magnetic Aura hits you with the real truth

[@LONNYBingham]

trusting this over the ebook Magnetic Aura by Takeshi Mizuki? no wonder the same cycles keep happening

[@StevenGay-u4m]

stuck on repeat? ebook Magnetic Aura by Takeshi Mizuki actually changes the game

[@EMANUELHoang]

this is cool and all, but ebook Magnetic Aura by Takeshi Mizuki shows the whole picture

[@AlaahAkbr-q9c]

God loves you and cares for you so that this message reaches you. God is the one who created this large universe and controls it completely. The greatest loss a person loses in this life is that he lives without knowing God who created him and knowing the Messenger of Muhammad, the last of the messengers, and the Islamic religion, the last of the heavenly religions. Great intelligence, before you believe in something or not, is to read it, study it, and understand it well, and after that you have the choice to believe in it or not to believe in it. I advise you to do this now, before you no longer have time to do so. Life is very short. It is just a test, just a passage to eternal life. Great advice to those who... Understands

[@CeciliaDelrio-h5l]

you’re missing out if you ain’t read the ebook Magnetic Aura by Takeshi Mizuki, it breaks it all down