An Underrated German Brand You Don’t Know But Should

Learn More About Union Glashutte Here: www.union-glashuette.com/
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We visited Union Glashutte, an underrated German watchmaker crafting fine timepieces with a unique design language and class-leading finishing. Taking a look at its model lineup as a whole, we discuss the direction Union Glashutte takes in manufacturing its watches to ensure the quality that the region has become known for while upholding key principles on which it was founded. Have you looked into Union Glashutte before?
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Timestamps
0:00 Intro
0:30 Brand History & Approach
4:50 Product Overview

[@tim462]

A similar video at the Sinn HQ would also be very interesting:)

[@TeddyBaldassarre]

One of the visits near the top of my list. I am sure a lot to show with their extreme testing standards.

[@tim462]

Thanks for the quick response! :) greetings from Germany :)

[@theRealDickDallas]

And Hanhart…

[@bryanlloyd6024]

Don't forget about Damasko!

[@benchen888]

@@TeddyBaldassarreAnd A. Lange & Söhne as well. Thanks Teddy! :)

[@MCDU81]

German watches will make a boom coming decade!

[@1vegasdood]

I love these sit down sessions...and, also two young guys passionate about watches...bodes well for the future of watchmaking.

[@wahmar1]

The first 'serious' watch I bought is a Union Glashütte. Noramis Date. Very happy with that piece.

[@BAF605]

All the brands out of Glashutte have a special identity.

[@valentinhe1675]

Well this one is actually just the cheap subbrand from Glashütte original, that just cases eta movements they get from being in the swatch group, really nothing special

[@BAF605]

@@valentinhe1675 Watching the video it was evident that a lot of work had been done to the movements. Certainly they aren't up with GO but compare prices.

[@d3im0s1]

They use ETA-Based calibers that are all completely hand assembled, regulated and decorated in Glashütte. In addition to that they make their own parts which they incorporate in- or onto the movement (e.g. a custom rotor, modifications on the balance, custom bridges). As part of the Swatch Group they are positioned as Longines (way above Tissot etc. but under Glashütte Original, Omega etc.) but in my opinion offer alot more craftsmanship than anything in that price range. I own two of their watches and the finishing, regulation of the movement, case, bracelet and dial are top notch.

[@HeistFPS]

Is most of the watch hand made / finished from Union?

[@Robert-vw3od]

This is a brand I’ve learned a little bit about but not much, they definitely deserve a lot more love and respect from the watch enthusiast community. For all the constant talk about the same brands all the time, that town in Germany shows you what can be done. when you look what they do with the movements just like one of their counterparts in that town it’s incredible.

[@m.e.p.r]

I’d never heard of Union before, so thanks for shining a light on what clearly is a fantastic brand, with some great designs and an engaging history ❤

[@patrickcannady2066]

Their chronographs and men’s dress watches are some of my favorite pieces, if I were considerably richer I would have a watch box full of Union Glashütte and Glashütte Original watches

[@davidmelloy4993]

I actually just discovered Union the other day, and I hope they become more available here in the US. Teddy...?

[@d3im0s1]

Finally Teddy! I've been waiting for this for so long. Union Glashütte really doesn't get enough attention at all and seems to be overlooked by most of the international watch community. I personally own two watches from them (a beautiful "Noramis Power Reserve" with a silver dial and blued hands as well as a "Belisar Pilot" with screwed on case flanks a highly legible black pilot's dial with white indices, hands and hour markers and a beautiful onion crown) and love them both. The depth of production and the quality as well as the price for what is on offer speak for itself- everything is just right here. One of the definitve picks from Glashütte. Thanks so much for breaking the silence on this underrated brand.

[@ztienapm]

I bought a Viro 2 years ago. Great brand

[@mountain_del1863]

Absolutely agree. I'm Scottish and we don't get them in the UK. I have two and they are astounding quality and finish for the price. I have the noramis chrono and 1893 small second. Absolutely stunning. The noramis divers chrono is utterly gorgeous.

[@sentinel7122]

That chronograph at the end looks spectacular! The screwed-on flanks is a great idea too.

[@devon7635]

Freaking awesome! I had no idea they made such beautiful watches. Definitely put a couple on my goals list.

[@markhagan3653]

Absolutely loved that anniversary edition chronograph with the grey dial, wow!

[@CLFreshour]

The more Glashutte brands i become aware of, the more watches i want to buy. My Nomos watches have such a beautiful color and finished dial with the in-house movements being the icing on the cake. Thank you for this, will definitely check these guys out.

[@nilswartemann611]

Thanks Teddy! Another great portrait of a great company that has been flying a bit under the radar. Super impressed with their watch designs and craftsmanship. UG has been on my list for a while, just need to find a dealer here in Australia. Tobias- Tolles interview und deine Ausfuehrungen waren super informativ. Eure Kollektion verdient deutlich mehr Aufmerksamkeit. Weiter so!

[@firminshepherd4834]

Excellent work, Teddy, bringing this to our attention. Thanks!

[@markdickerson3486]

Very informative Teddy - really a beautiful collection of watches - much success to them - thanks for showing us all!

[@christofvarga3684]

The Noramis Date series look stunning ! Will have to see it live in the next days. 40mm and 10.4 - great size and thickness. The price is very attractive. Thanks for sharing 👋🏼

[@thils798]

Thanks Teddy... This is a great video. Really amazing to hear about another watch brand from Glasshutte

[@nedflanders3769]

That one with the pointer date and moon phase looks pretty awesome, especially for the price.

[@Z-Man1973]

Yeah, I thought the Averin Chronograph is really unique! When first seeing it, I couldn't help but draw a comparison to the Heuer Monaco. It doesn't take long to realize it is truly unique, and a true value for the price. My wife even liked it a lot, which is essentially opening up the door for me to purchase one!! I hope Teddy becomes the first US AD of Union.

[@ctxrider7585]

Great video! So much to love about UNION!! 👏🏼👏🏼👏🏼

[@Dazulolwarrior]

Interesting Design, thanks for introducing it to your audience Teddy.

[@TeddyBaldassarre]

Thanks for watching! Glad you enjoyed looking at something different.

[@clintonshiells3095]

This look at Union Glashütte is nice to see. I’ve seen these watches in display windows and thought the designs look cool. Nice to know more about the brand.

[@johndoe-ep7qk]

thanks for bringing this to our attention, teddy

[@shermanmak]

@Teddy, thank you and your team for bringing us brands and content that's not just, same old same old. Based heavily aound the big marketing spend brands. Such as the "crown" and its friends.

[@weltenbummler_weidling]

Thanks for showing Union. I truly love this brand.

[@Locksley963]

Thank you for sharing Teddy

[@user-hj5lw6jp9j]

Beautifuls good job teddy always bring the best for us.💯👍

[@markbyrum4743]

Good vid. Stopped it midway through and looked for a Union Glaschutte on eBay. Didn't find what I sought, but will keep looking! Keep at it!

[@conradc9700]

Thanks for making me aware of this underrated german brand! This will be on my radar as future purchase.

[@joeblackwolf17]

Amazing video and another brand intro by Teddy and team

[@brianj6701]

Great video with some truly interesting watches at some great prices.

[@Time4aWatch]

Eye opening video! Now I'm off down the UG rabbit hole 😊

[@warwicksworkshop9511]

I love that a lot of these designs are over 40mm. That Belisar is a stunner.

[@charlesmcclune8892]

The Averin Chronograph is impressive 😮 the full calendar is very cool 😎 thank you Teddy always introducing me to great looking watches I never knew existed 🤨

[@RalphSchote-mw4et]

In fact one of my grail candidates.

[@markbowman7240]

great review of a brand ive been looking at for a few years and will be checking them out when on holiday in germany in august

[@dbkeim]

I could not resist the moon phase. Awaiting delivery now! Thanks, Teddy!

[@migueldorta70]

Love mechanical/hand winding movements.

[@user-jk4oz2eo9w]

i love you so much! I recently just found your nkuwan and i’m in love!! Your videos are so fun and you energy is just MWAH! keep living your life

[@cleftoftherock6797]

Great to show this brand!

[@gordondavidson6048]

All those watches are gorgeous. Thanks Teddy for bring the brand to my attention. That red dial one - delicious

[@octvius9448]

Incredible design work just hearing about this brand for the first time

[@zalsentzer]

These look great!

[@slydermartin6008]

I really appreciate the Clean "less is more" aesthetic of the Glashutte region watches and own several. The quality and value and LACK of Hype makes them that much more appealing to me. I Wear All of them despite the grumbling of the Swiss in my collection. Will look at Union in more detail. Thanks Teddy!

[@nikitalarionov6962]

Wow, I am truly impressed, beautiful watches

[@mountain_del1863]

Amazing video. I have two Union watches amongst several so called higher end offerimgs. I have a 1893 small second and a Noramis chrono. The quality is outstanding, its waaaaaay above its price point imho. If you google the Union Glashutte headquarters on images, you will see that they appear to be dual branded with the illustrious Glashutte Original. Fantastic watches. Best wishes from Scotland. Absolutely love Union.

[@ThomasGeisler-gv5ld]

New brand to me. Very nice. I’m intrigued by the Averin

[@duminzuza3987]

That first piece was beautiful 😍

[@marquisdaily7715]

The Averin Chronograph model is something 😲Well done!

[@addicted2baseballrgd21]

I'm glad you're doing this brand because I haven't seen this brand sold in america.

[@jimt7292]

Beautiful watches...love German watchmaking. I have never heard of the brand. So, thank you.

[@barrydonelan4284]

Great video.

[@markt9531]

Im Going Straight onto their Website!!👌👌👌

[@imretoth4702]

Nice video, Teddy, about one of the underrated German brands! I hope that the brands produced by the German watch company Pointtec (Zeppelin, Bauhaus, Iron Annie and Ruhla) will be soon presented on your KZbin channel as well :)

[@stevendolphin6752]

The yellow date is beautiful! Thank you for bringing the brand to our attention…. Best get saving! Good thing about the brand is it shouldn’t take too long to obtain something as beautiful as that!

[@konadora]

Browsed their website and wow I love their designs! Edit: So they don't sell here in Singapore... hope to pick one up someday! The Noramis' colorful dials are really fun!

[@AustinStover]

I think the Averin is my next grail watch. That date function is absolutely fantastic.

[@CharlesHuckelbery]

It's about time to recognize that Union brand of watches exists. They make very good watchs at a good price.

[@woodrowclose]

Stunning watches.

[@geopapak2632]

Very beautiful affordable watches nice work for once again from a Glashutte company 💪👏👍

[@sleepyhead5384]

Affordable ?

[@geopapak2632]

@@sleepyhead5384 always compared to others Glashutte watch makers all others watch brands in general besides affordable is depends…

[@Aaron-dt9pu]

Surprising prices for the quality. I really liked that yellow-dial watch they showed

[@Rambo4President]

Hopefully you’ll visit Sinn, too. I live 15 minutes from Frankfurt where they are located, their watches just look and feel so different, and afaik they are the only watch brand that doesn’t have a shop right next to all the other brands like Rolex, Omega, ALS and so on - although it’s just a 10 min walk.

[@francisco_tomas]

First time watching them, great watches

[@Hazmatdave]

Are you going to sell union watches on you website?? Great video

[@fernandocortess]

Really nice discovery!!! I would love to see smaller watches...

[@altherr1957]

Nice Brand and Nice Video as always. Schöne Grüße an Tobias 👋😁

[@cylentone]

Beautiful timepieces, thanks for sharing! The only thing I stumbled over is the combination of design elements on the Belisar. The dial and hands with their colors look vintage, but the 2 pushers with app-style icons seem "off".

[@TailSpinRCSpain]

Fantastic prices for such quality pieces.

[@red97jeep100]

Beautiful watches. Are these available in the states?

[@keysncoffee7733]

The Moon Phase and the Date Sport are real nice lookers!! They need to get their watches out there with more marketing, some track records in the US, and I’m sure it can stand next to the others in this segment! Hope you’ll carry this, Teddy!

[@bencze465]

The Noramis Date looks great in orange and red - too bad I wear too sporty stuff and wouldn't work for me. The sport version feels a bit less original and reminds me of Oris aquis, but that's a bit superficial and does have some nice things. The 2 pattern hour markers and hands are great. The Belisar is really pretty too, i would also not match my style, but if it I was a rich person with a sporty car collection I would pick this colour combination that you shown. The caliber seems well chosen and nice decorations. Interesting. You always learn something. Reminded me I should take a long weekend to visit Dresden and pay a visit to the Glasshutte watch museum soon.

[@1in7.8b]

I looked at their website, some beautiful pieces. Unfortunately, it does not look like there is a distributor in the states.

[@the_dude182]

The first, white, one is gorgeous.

[@TommyRibs]

Union Glashutte is definitely flying very low under the radar. They have some great offerings.

[@davidhunternyc1]

OMG! I love the small date windows. A Lange & Söhne could learn a thing or two about how to do date windows correctly from Glashüette... and don't even try selling me the Sempre Opera House BS.

[@ThomasGeisler-gv5ld]

New brand to me. Very nice

[@cbodnar1166]

Teddy, does this mean that your store will be selling these in the near future?

[@metallusmelandril7380]

yesssssss! Will be my next purchase. Ill always love nomos more bcse everything in house. But a dürrstein edition even with with a ETA is something i WANT.

[@chillerhr3804]

beautiful watches 👊🏻💯❤️⌚️

[@maxinahunt8652]

Very interesting brand.

[@Schlammalammadingdong]

Wow! Very cool to see the brand that I am unfamiliar with and I love all the watches ! Does the triple calendar come in English design ?

[@mattferraro8493]

Really nice watches I love the German design

[@mehditalib]

As a German they are very available to us, since every little and big watch retailer got them. Just yesterday I got my hands on a couple of them. They are gorgeous and so well executed, the feel somehow so well balanced and filigrane yet very robust! A friend bought a diver a couple years ago and gets much more attention and recognition than any submariner

[@thehunter942]

I love burnt animal dials

[@dunjaisuslu3347]

Lol, that's all I could hear too.

[@deeconandeeconan7334]

Hi! New subscriber here. I am a teacher (professor) every Monday to Friday and a scientist (biologist) every Saturday and a father every Sunday. What watches would you recommend for me to wear? I like Tissot and Casio G-Shock watches. Please give me recommendations.

[@justinlowe337]

I've been a fan of their watches for quite some time. I believe I can only purchase their watches in Europe so I am hoping to get a closer look later this year!

[@easy-contactsde]

very nice

[@onurozelgul4404]

Big brand, definitely underrated!

[@shahedmahbub85]

Hi Teddy, thanks a lot for posting this video. Will you sell this brand from your store? I would like to buy the 1893 Moonphase one. Please let me know.

[@tyleredwards9382]

Hey Teddy! Id really like what you think about Danish brand Henry Archer! It looks dope and is very beautiful, great color ways and seems to be high quality for an insane price. I'm thinking about buying but would love your thoughts

[@archie1554]

The averin chronograph looks awesome, I like that special date pointer mechanism, it's unique.

[@daniellehotsky1776]

Have you ever been to Prague Teddy? Recommend for visit, it's not that far from Glashutte.

[@undergroundoutlaw411]

Bruh….I was JUST LOOKING AT THESE!

[@user-kg7zn3ou8v]

Amei todas as bolsas lindas e de muito bom gosto.Parabens #mamacoo 😘😘

[@Thunderbirdsmodels]

Hi Teddy, please take a look at Alexander Shorokhoff too. Very nice, Avantgarde watches with tailored straps

[@steliosvavourakis3679]

Hello Teddy.Last year I started my collection with the seiko 5 with the blue dial. This year I want sth classier for more dressed occasions.And I am between Hamilton khaki and tissot le Locle which one you suggest me ?

[@paulwiffin2452]

Shame these arent avaliable in UK

[@abderra18]

yes exactly - not worth it with import duities - otherwise, I'd buy one.

[@Entertainment-]

It’s just a £50 Ryanair flight away

[@salmana4239]

Great video The watches from Union overly thick even for time date versions

[@MrAumbra]

I hope you retail these here in the U.S. It’s not easy to get them here. Getting them on Chrono is the safest way to get them here but it’s a bit nerve racking. Would love to purchase through you.