Christopher Ward: Are they really worth it?

Christopher Ward is a brand that gets a lot of praise these days. They've made a name for themselves by being this affordable, honest watchmaker that has the skills to make in house movements, moonphases and chiming mechanisms for a fraction of what other brands charge.
But is it just marketing, smoke and mirrors or are CW worth it? Those are the question I aim to get to the bottom of in this video.
If you enjoyed this video (or others as well), then please subscribe. It helps out the channel immensely.
Cheers! 😀😀
For inquiries and collabs: [e-mail]

[@watchalot919]

If an item isn't faulty nobody has the right to return it in 14 days. I am a retired retailer and have extensive retail law training. I own four CW watches, and they are indeed excellent, however, I wouldn't describe them as cheap

[@Mike.thiswatchthatwatch]

Inside the EU that is not correct. Anything bought online in the EU, you can return, no questions asked within fourteen days. Since CW is online only, anything bought from their store can legally be returned, no questions asked in the first fourteen days (if you are in the EU) europa.eu/youreurope/business/dealing-with-customers/consumer-contracts-guarantees/consumer-guarantees/indexamp_en.htm The law also applies in the UK. After Brexit the UK chose to continue with the same rule. www.gov.uk/accepting-returns-and-giving-refunds#:~:text=You%20must%20offer%20a%20refund,have%20to%20provide%20a%20reason.

[@watchalot919]

Aagghh, online you are indeed correct, unless it is a private sale. Incidentally, CW have a shop.@@Mike.thiswatchthatwatch

[@nielslarsen1693]

You really haven't kept up with the law then. You are completely wrong

[@watchalot919]

I don't live within the EU, thank God!@@nielslarsen1693

[@jurgasbielinis2130]

In the UK anything bought online, that is not custom made for you has a 14 day cooling period during which you have the right to return it.

[@VmanStudioz]

I just can’t say it enough. You’re content is really good; I mean really good. With your analytic skills and product development knowledge, no brand can hide behind their watch. Keep up the amazing work.

[@Mike.thiswatchthatwatch]

Will try my best. Thanks a ton 😃😃

[@watchalot919]

Thanks so much

[@EricBishard]

It's really good. I listen to his channel when I want to learn things I can't come to with on my own and when I want a soothing British voice to fall asleep.

[@watchalot919]

Many thanks

[@thomasreuter1968]

Re: "soothing British voice" 😂​ Btw, I wonder if he's British or Danish?@@EricBishard

[@thegorn]

I have a Sealander C63 and it's damn impressive. Don't care where the components come from. A great watch is a great watch, and I want to see them succeed. I just think they need to get fancier with their dials every once in a while. Suggestions for them would be the teak dial like an Aqua Terra, some metoerite dials or more exotic stones outside of the whacky moonphase pieces. They are slowly getting there. I think they have a bright future.

[@charliethang7066]

You give the most clinical, analytical commentaries on watches I've ever seen! It's really refreshing to see watches from this perspective and you know I'm gonna be watching all your videos now 👍🏻👍🏻

[@Mike.thiswatchthatwatch]

Glad you like them! 😀😀

[@Mr_Memer.876]

I've owned 4 CW watches, a C60, C63, C65 and a Twelve. They've all been brilliant.

[@Mike.thiswatchthatwatch]

Right on 😃😃

[@Mr.JohnnyVLD]

Great reviewer! Just became my favorite! Binged almost all your vids.

[@boatdetective]

A straight forward, zero BS discussion. Really well done, sir. I've asked exactly the same questions. In the end, for the price it seems that you do get an honest product with pleasant design, good finishing, and a movement that is easily serviced. I find it a refreshing break from the befuddling douchebaggery common in the industry.

[@christopherstombaugh6004]

Thanks! Your analysis, content and production values are simply exceptional. Please keep up the good work.

[@Mike.thiswatchthatwatch]

Wow!!!!! Thank you. That's a first for me. I will do my very best. Cheers 😃❤️

[@travlishallingquest5719]

Thanks! This was incredibly informative not only on watch manufacturing, but also on outsourcing and procurement in general.

[@Mike.thiswatchthatwatch]

Thanks a ton - This is so unbelievably kind of you. Thanks!!!! 😃😃😃

[@dannysimenauer5745]

I am a value collector, and Christopher Ward has caught my eye with the Bel Canto and its latest aventurine dial moon phase watch. I am always leery of independents, which are mainly start-ups, but am very impressed with the founder Michael France's interviews on KZbin. Being Swiss Made, having a 5 year warranty, 60 day return policy, and reading the overwhelming positive reviews from owners, makes Christopher Ward stand out from the crowd! I am definitely considering adding a Christopher Ward to my collection in 2024.

[@Mike.thiswatchthatwatch]

The thing I like about CW's marketing is this very apparently "honest" approach. I don't buy into small independents talking about "artists of italy" or "style of paris" or "heritage of detroit". The brands that lean to hard into heritage before they actually have heritage turns me off... CW may be a bit bland for some, but they don't lie about what you get. 😃😃

[@lordcharfield4529]

I’ve just bought the Atoll in Reef Blue…..I can’t wait!

[@anibalismo]

This is your first video I see. Such great content. I took me 45 minutes to watch, since I kept pausing and googling stuf. Such great content. I learned a lot. Thanks

[@Mike.thiswatchthatwatch]

Lol.... Thanks a ton - glad you found it worth all that time 😀😀😀

[@MrApesbathing]

Really love the channel. Much more in depth and interesting than most watch channels.

[@Mike.thiswatchthatwatch]

Much appreciated! .😃😃

[@flaviofelix99]

You have earned another subscriber! Very impressed but he quality, objectivity, and concisess of the material. Wonderful job

[@Mike.thiswatchthatwatch]

Thanks and welcome 😃😃😃😃

[@moptopbaku6022]

Excellent video, as always. Your presentation is faultless and you put across your knowledge of watches so well. Keep up the good work.

[@Mike.thiswatchthatwatch]

doing my best, thanks 😊😊

[@paulburns6110]

Your helpful in depth analysis has made me sit up - to the extent it has made me subscribe. Thank you.

[@Mike.thiswatchthatwatch]

Much appreciated. Glad to have you onboard 😀😀

[@darrellzayac3441]

What an exceptionally well done perspective. I can see in an instant the amount of research and thought that was involved. Bravo!

[@Mike.thiswatchthatwatch]

Thank you - glad you found it worth your time 😀😀

[@PeterZandorff]

Followed Hodinkee from birth to recent "grave" and never experienced this amount of objective and fair minded perspective on watches from Ben & Co. Amazing knowledge 🙂Thank you!

[@Mike.thiswatchthatwatch]

Thanks from me 😃😃

[@darrenl8290]

I have had my Bel Canto on order for a very long time now, but still very much looking forward to getting my hands on it. I only just received a C60 300, caught it in a sale with 25% off, not sure how that worked out, but the watch is lovely and I am very happy with it. I don't think I will be keeping a close eye on them as I will have two of their watches just as soon as they deliver the BC. But no doubt one of their advertising emails will have me taking a peek at something new in the future.

[@alamohamed8485]

Nice, informative and enlightening. Thank you. I own the moonglow for the last 3 years. I had picked it out of 20+ candidates at various price points. Since I track religious events on a lunar calendar, the big moon phase and minute markers are quite functional for me. Never had an issue with the watch.

[@alanwayte432]

I am fortunate to own about 13 watches, none for investment, simply purchased because I like the product, I have two CW and think they represent excellent value against the Middle price brands, the Swiss made analysis is spot on, but if the product looks and feels right on the wrist and you feel it’s good value....❤❤

[@billpemberton6304]

While this may be a bit late as a comment I would like to say I am very appreciative of your videos. I feel you make a nice balanced and informative video. I look forward to your postings.

[@Mike.thiswatchthatwatch]

Thank you very much! 😃😃😃

[@skylineuk1485]

Another great video! Saved to my KZbin list.

[@Mike.thiswatchthatwatch]

Thanks a ton. Cheers 😃😃

[@mariuslastname7563]

This is the only channel that talks about what i find interesting about watches. wow good job

[@Mike.thiswatchthatwatch]

Thanks - very kind of you 😊

[@darrenhojnacki6636]

Great video. Hope you continue this as a series to other watch brands. Maen, Nivada Grenchen, Farer and even the big boys Rolex, Omega etc

[@Mike.thiswatchthatwatch]

I do want to get through some other brands over time... Keep your eyes peeled .😀😀

[@G-howie]

Incredibly good video, wss looking JUST for this. Thank you!

[@Mike.thiswatchthatwatch]

Thank you too 😃

[@aDocandhisWatch]

Brilliant video as always!! I was just talking to 3 friends that are new to watches and CW come up in the conversation several times (I brought it up).. I bet this happens all the time since CW at their price tier 👍🏻

[@Mike.thiswatchthatwatch]

That is awesome! 😀😀

[@jimludwig9471]

Thank you for yet another well-reasoned insightful video.

[@Mike.thiswatchthatwatch]

My pleasure! 😀

[@MichaelM49757]

I went to the CW showroom yesterday with the intention to get the dragonfly gmt for me. Instead I fell for the bronze and the exceptional tide watch but bought the moonphase for my wife. I can not expess how beautiful and simple this watch is photos do not come close to representing this watch. Stunning .

[@jmlaso]

What got you off from the Dragonfly? I'm really on that watch but impossible for me to see it in real life. Would love to know your thoughts.

[@vipnetworker]

Where do they have showrooms? I thought they were online only?

[@MichaelM49757]

@@jmlaso stunning watchs all of them, but the tide 60 and bronze trident stood out more and the moon phase was another level all together . They like Omegas The photos don't do them justice and you see different things in real light.

[@MichaelM49757]

@@vipnetworker yes in maidenhead lovely guys Oliver was my guy amazingly helpful with a clam non sales approach with some great support. Its so much nicer than any watch boutique where it's a very odd paradigm of people not earning much judging people that can buy the items they are selling they can't afford. Or is that just Rolex ADs and WOS...

[@bluesh0es]

Are their gmt complications true gmt?

[@nwest6451]

Never watched one of these videos before but will absolutely do so again. Great insights.

[@Mike.thiswatchthatwatch]

Awesome, thank you! 😀😀

[@dska2294]

I just want to say thank you. You’re doing a really great job.

[@Mike.thiswatchthatwatch]

So nice of you, thanks 😀😀

[@kamelthorn]

I decided to take the risk and dive into the world of CW. It was hard to do as I didn’t like the idea of buying without seeing it in the flesh. The decision was a good one the Sealander C65 is a well made, finished and well priced watch. It’s a great watch, one that wears well and ends up getting good amount of wrist time.

[@thatguy6111]

Love my Sealander as well. Wear it in good health and enjoy putting every dent and scratch in it.

[@Mike.thiswatchthatwatch]

Exactly. Good watches 😀😀

[@DrBob0910]

Excellent review! Thank you for sharing that valuable information on C.W.

[@Mike.thiswatchthatwatch]

Thanks for watching!😃

[@iangibson6871]

Great video!!! The turning point for me was when they took the name Christopher Ward off the dial with the new logo. They have taking this further again by not having the logo on the bel canto dial!! I have the bel canto and the hourly strike brings me so much joy!! Im keen to own more and love the new release of the moon phase, this is likely to be my next CW but the 12 is very much in my thoughts too!!!!

[@Mike.thiswatchthatwatch]

Thank you 😀

[@kevinthailand2567]

Fantastic segment. Been wanting a super compressor for a while from them.

[@stigg333]

Great video, I have three Christopher Ward watches along with other high brand ones and I must say they really do give the more expensive watches a good run for the money!!

[@Mike.thiswatchthatwatch]

Exactly 😃

[@mickyp3357]

This was so intersting and factual. I've actually been considering buying a CW GMT, but the juries still out!

[@bloomsburgarts]

I have a white face Sealander GMT. It's great. Very comfortable. A really good case design. The movement was very accurate. I like the handset design a lot. If you don't need a fancy brand name to show off, it’s a great watch aesthetically and practically. This video did a great job of explaining how the company operates in a business sense.

[@Mike.thiswatchthatwatch]

Thanks for sharing - Good perspectives 😃😃

[@marcusorme261]

Great video thanks. I have a (non-COSC) C60 Trident 600, keeps +/- 1 sec a day and looks awesome - would definitely buy another CW. Having worked in brand distribution, three times cost seems reasonable - many things for sale in stores may be several times cost, that’s just how retail and distribution works. Personally I would like to see an affordable true GMT from CW, that would be popular I reckon

[@Mike.thiswatchthatwatch]

You are probably right about the GMT. Thanks for the feedback 😃😃

[@MrChippinator]

Your content is great. I will say one thing that impressed me about Christopher Ward as a company. Mike France, the CEO, has admitted in interviews that many of their components come from Asia. Basically said it was impossible to build a watch without sourcing from there and that many other brands do too. I was really impressed when I read that. I have owned 3 CWs though and have sold them all. I find, over time, that their watches don’t get the wrist time of others I own. Don’t know why that is but they are really well made.

[@johannoren2787]

Thanks man, great video, great information, I would really like ti have a buzz for CW but cant get it on, gonna give it another chance, they do seem like amazing value.

[@Mike.thiswatchthatwatch]

Glad you found it worthwhile. Cheers 😃😃

[@GaugeReality]

Good video, I like these pro’s vs con’s type of content.

[@Mike.thiswatchthatwatch]

Thanks - I try to provide something worth watching at least 😀😀😀

[@lordcharfield4529]

Interesting thoughts. I’ve just bought the Atoll in Reef Blue. I would like to have had a ‘no date’ version, but I can’t wait for it to arrive in any case 😀 Generally, I dislike the extra complication of a GMT, so I would rather see non GMT options on more of CW watches - the cleaner the face, the better as far as I’m concerned!

[@pompeylad1977]

The Atoll in reef blue is fantastic, I haven’t got one but the dial looks incredible, it so looks like the sea in a tropical paradise it really does, I don’t know if you’ve got the watch yet but enjoy it mate 👍🏻

[@Joellercoaster]

That's an interesting pickup about the SH21 movement. I have one (a LE C65) and it's genuinely very good, but I kept looking to see more watches featuring it and they haven't showed up. Your explanation for that fact makes plenty of sense.

[@craig2100]

Great video. Keep them coming. Cheers

[@Mike.thiswatchthatwatch]

Will do my very best, thanks 😀😀

[@thomasballenger1158]

I have a Trident C60 in bronze and think it's a fantastic watch. Five years and it still looks and performs as if it's much more expensive than it was. CW is an excellent value and I'll be buying more.

[@Mike.thiswatchthatwatch]

There you go ! 😀😀

[@WestCoastAce27]

Great analysis. Agree - they’ve hired some great supply chain veterans who expertly decided on ‘make vs buy’ AND chose partners who count hit QE/cost/schedule targets. Their GMT variant that shares the Rolex Exp II Polar look is on my radar; maybe the ice blue 12. PS - one HIGE change the made was getting rid of ‘Christopher Ward’ spelled out on their dial and subbing in the small logo.

[@arpitagarwal5565]

This is practical and very useful content. No bells and whistles. Just facts. Thank you

[@Mike.thiswatchthatwatch]

Happy you found it worthy of your time 😃😃

[@whateverrrrrr123]

My first CW watch was DRB1 88/500 limited. Love your Vid

[@Mike.thiswatchthatwatch]

Thanks 😊

[@gazz501]

Great piece Mike. Insightful, maturely presented, enlightening. You are a sage of KZbin and have a gift for widening my perspective on the world of watches. My take on the reason for buying a CW would be reverse snobbery appeal. I.e. owning a CW and considering a higher or even a much higher priced and recognized alternative I would bask in the warm glow of value satisfaction and be smug with the thought of the fools with their APs and the like. I do have some fancy watches so I'm not going to risk a CW causing that type of dismay.

[@Mike.thiswatchthatwatch]

Thanks - Much, much appreciated. Just saying what I think and inviting conversation. Some people agree. Some don't. For me - I like CW. I also like Rolex, AP and others. For me it's not either or... 😃😃😃 See you around 😃👊

[@gazz501]

Agree that you can appreciate any watch; my thought was that once you embark on a particular collecting theme you may need to be wary of a watch that will compromise that theme. Hence my fear that a CW, even if just on value alone, would undermine my sentimental investment in my current collection. Then again, there's a theme - maintaining contradicting themes. Hmmm....Vanity of vanities, all is vanity! And, BTW no insult intended re AP owners, I meant "fool" in the personally associative sense as a Vacheron, among others, owner.

[@robbroome5933]

I've got to admit I've been very tempted. As someone looking to start my Automatic watch journey they seem an ideal jumping in point

[@mrgee007]

Mike, you're so bl**dy good you've left me with nothing else to say apart from bravo🙏🏼 I love your analysis and deconstruction in your thought process. CW has been on my radar for around 5 years, I nearly pulled the trigger on a Trident, but didn't, though, these last 2 years have been amazing for them, and currently on the look out for a bronze watch, so I may soon be the owner of one of there's? Umm....What would I like CW to make next.....Lets go for a duo faced reverso!

[@Mike.thiswatchthatwatch]

Thanks a ton and as always - thanks for sticking around ❤️😀

[@michaelt2571]

i have the Tide and it is fantastic! love the on the fly adjust. watch looks n feels great

[@russellmercer1586]

Great video! I'm amazed at the 'wriggle room' available to watchmakers regarding the 'made in Switzerland' parameters! Having said that I for one have been seduced by Christopher Ward and currently have a Sealander GMT on order awaiting delivery. Keep up the good work.

[@Mike.thiswatchthatwatch]

Thanks for sharing! 😀😀

[@simonmcguire4290]

Excellent video essay - currently have a couple of CWs in my collection and impressed by both. Like the fact you called BS on their spiel. At the end of the day they are in business to make a few quid just like any other watch manufacturer and seem to be doing a pretty good job at it at the moment. Not a big fan of the Twelve but more than happy it has quietened down some of that PRX noise a bit.

[@Mike.thiswatchthatwatch]

Glad you enjoyed it 😀😀

[@sky37blue]

Agreed, there's a popular watch channel who run a shop and theyre always banging on about CW and the PRX. I am convinced.they are being paid to constantly talk about them.

[@bluesh0es]

@@sky37blueTeddy?

[@sky37blue]

@@bluesh0es no, it's watchfinder. Fair enough if they just like the watch but this is KZbin and people take money to promote things. It's not clear if this was the case with them but I am suspicious.

[@martinjc9699]

I have VC, Patek, Rolex, JLC in my little collection but will definitely consider a CW next. The C60 tide# looks an excellent item. Thanks for opening my eyes and I enjoyed the style of your presentation. Thank you!

[@Mike.thiswatchthatwatch]

Right on 😀

[@GS-vb3zn]

Great work and amazing analysis. I own a couple CWs and I like them very much. But the one thing I've been hoping, for years now, is that they'd make is an HAQ watch. I have loads of watches but I find myself wearing my Grand Seiko quartz and Citizen Cronomaster more than the rest the past few years. It's an easy analysis as to why - great looking watches that are grab and go. And I've never bought into the "mechanical watches have a soul and quartz is evil" nonsense that Watch World tends to perpetuate.

[@Mike.thiswatchthatwatch]

The feedback is appreciated. Thanks. And completely agree - anti-quartz is just silly 😀😀

[@jorge23483]

At this time, I considered CW more a formal brand (although small), yes, they use wording games in their publicity but to be honest, they find their niche and almost get the perfect formula. But I found some of their latest watches more gimmicky, but again, they already found their niche. Thank you for the video.

[@Mike.thiswatchthatwatch]

You're welcome. Glad you found it worthy of your time 😃😃

[@mrcosmograph]

Fantastic assesement of the brand. Keep up the great work.

[@Mike.thiswatchthatwatch]

Thanks - Happy for the feedback 😃

[@douglascheesman]

I purchased a C65 Acquitaine in January. The watches are exceptional. I just bought my wife a 12 in 36mm.

[@Mike.thiswatchthatwatch]

Good choice 😊

[@albundy3929]

excellent video, mike. someone who understands business from an enterprise level. you speak like a cfo (and i mean that in a good way.) i'd never watch a 17 min video on cw but you made it interesesting wire to wire.

[@Mike.thiswatchthatwatch]

Thanks - glad you enjoyed it. But don’t call me a CFO. I’m boring, but not that boring 😂😂😂😂

[@toddw14]

I own the CW Sapphire 60 & its a fantastic watch, its 40mm but it wears smaller which is nice. Their catalog has a really nice selection & I like that you can pick your strap when buying too. Not many places offer that option. The only thing I didn't like was paying a $100 customs duty on top of shipping. 😂

[@Franckie121]

Got both the blue and orange dials. They are my favourite watches

[@andrewfrost9127]

I am a proud owner of a Trident Pro. The one that came with an orange leather strap. I learned my lesson that leather is not for swimming and had to replace the strap with a stainless bracelet. I was excited to see the new straps made from ocean plastic waste and that there was an orange version that would go so nicely on my watch and be waterproof. I then discovered these were only available in 20 mm not the 22 mm I needed for my watch. I contacted CW to be told they would not be making the orange version I required. A bit crap I thought and I got the impression they were only there to sell new watches and not support existing customers. Before all you righteous idiots out there tell me to get over myself and this is just business let me remind you a good quality time piece should last for generations and the owner is likely to cherish it immensely as I do. I now have a non CW orange leather strap and a non CW orange rubber strap for holidays so my trusty Trident can enjoy the ocean as much as I do.

[@guzz95]

righteous idiot! 😂😂

[@TimRobertsen]

Great video! Love the analysis approach, "seeing what under the hood" of a brand!:) My only complaint, it wasn't an hour long:p

[@Mike.thiswatchthatwatch]

oh stop.... 😂😂

[@knucklesboxing786]

Came at the perfect time , I just can't find one in person to handle so i can see the quality first hand. Thank you

[@Mike.thiswatchthatwatch]

Glad I could help 😀

[@PETERFRITZPHOTO]

Your content is very engaging and value-packed. 👍

[@Mike.thiswatchthatwatch]

Glad you think so 😃

[@anderslarsson6149]

Du har en helt unik approach på din kanal! Keep up the good job! 👌🏻

[@Mike.thiswatchthatwatch]

Tak. Det sætter jeg pris på. Prøver at “do my own thing” og er glad for nogen synes det er værd at høre på 😀

[@steveb4012]

I've got a blue C63 Sealander on a bracelet. I absolutely love it, so legible and nicely finished. I find myself wearing more than my Seamaster 300m and Planet Ocean. I had considered an Aqua Terra but find myself wondering how to justify it now

[@eyeheartsushi2212]

That’s what I was thinking. If a CW makes me smile when looking at the watch every day, I’ll forego chasing an Aqua Terra (already have an SMP).

[@Mike.thiswatchthatwatch]

That’s the thing. You may find a watch from someone like Omega. It will likely be better but the proof is in what you end up wearing Thanks for sharing 😀

[@dasein43]

Fantastic video--insightful and informative

[@Mike.thiswatchthatwatch]

thank you 😀😀

[@vicrod5]

Thank for your very informative piece

[@Mike.thiswatchthatwatch]

Thanks ! 😃😃

[@miguela.velazquez5027]

Agree with your comments and analysis. Great brand. Amazing value for money. Own a Twelve, a Trident 300, and plan to order a Bel Canto Nero soon!

[@Mike.thiswatchthatwatch]

Thanks for taking the time to share 😃😃

[@hlim431]

I am new here... your analysis is comprehensive, detailed, nuanced & highly expert, love your your ability to rattle of numbers like that. Well done and congratulations. With respect to CW who can dislike a company with a line called Bel Canto? Classical music was all important to get me here... I am looking for a suitable non-gouging watch company to create a watch used as "corporate & employee gifts" so thanks for this expose! Perhaps CW can create our "13 series".

[@Mike.thiswatchthatwatch]

Thank you - Really appreciated and welcome on board 😃😃😃

[@styraxopoponax8294]

Thank you algorithm gods for suggesting this video. Truly intelligent discussion.

[@Mike.thiswatchthatwatch]

Thank you for sticking around 😊

[@89emeza]

The Atoll is what got me… it looks so good!!! And will most likely be my first expensive (to me) watch

[@mdcohen]

Great video! In terms of fit and finish, which traditional brands are comparable to CW?

[@therapiststeve3294]

Excellent video. I learned a lot. Thank you! I'd like to see a GMT at over 40mm, preferably 42mm.

[@Mike.thiswatchthatwatch]

You got it! Thanks! 😀😀

[@dBsdecibels]

Well researched and presented!

[@Mike.thiswatchthatwatch]

Thanks a bunch 😊😊

[@edwardwood5757]

Really nice video - I agree they’ve done a great job in brand positioning and marketing and have enough sparkle (eg Bel Canto) to impress watch nerds !

[@Mike.thiswatchthatwatch]

Thanks and yes the BC has really moved the needle for them 😀😀

[@bearasma]

CW is killing it as an independent microbrand and not just having an amazing offering but really innovating. The Bel Canto, aventurine and dune collabos are recent bangers. Their achilles heal has always been their branding and logo event if the new itireation is better its not great. All the details like trident etc are great but their best looking doals have no logos.

[@VMIyanks04]

Great info! Thank you!

[@Mike.thiswatchthatwatch]

Glad you enjoyed it! 😀

[@freddieds]

Fave new watch chabnel discoverd this year - keep it up :)

[@Mike.thiswatchthatwatch]

Will do my best 😃😃

[@joshuascelsi2237]

Thank you!

[@gyges5495]

I really like the C65 Aquitaine Bronze - something about the large sapphire crystal, blue bezel and bronze it looks awesome- Christopher Ward is my next watch!

[@Mike.thiswatchthatwatch]

Good choice, for sure 😃😃

[@BobMarley-pm1xb]

Dude…..superb vid!

[@Mike.thiswatchthatwatch]

thanks a ton 😀

[@2011blueman]

The bel canto is definitely worth it. I have a large collection of watches and most are worth more than a Christopher Ward. However, the bel canto is currently one of the top 3 favorite watches in my collection (I travel constantly so the sky-dweller is my current everyday watch), it might even be my favorite right now in my collection. When I'm home I'm almost always wearing my bel canto and I have a second one on order for a different color.

[@Mike.thiswatchthatwatch]

Good for you. It is a very nice watch, just not one that speaks to me personally, but I understand why so many appreciate it 😃😃😃

[@bikerd72]

Totally agree with you re their pricing/purchasing

[@Mike.thiswatchthatwatch]

Happy to hear it resonated with you 😃😃

[@alasterjordan1197]

Mike French is a huge Everton fan, and they are now an Everton FC sponsor. That's a huge premiership club, ans CW's name is on the pitchside digital hoardings during televised games. So they are definitely moving into mainstream marketing. I've found their support and shipping services impeccable, and I live in the USA, they even paid entirely for shipping costs and repair on a watch that my step son smashed in a skateboard crash...

[@EricBishard]

Wait so the things they advertise are just clever marketing? BYW, I loved this video. This is one of my favorite watch companies for the people. And just to let you know, i have already taken my bucket of salt this morning.

[@Mike.thiswatchthatwatch]

Lol 😂😂 Yes. Just makes for a really brief video when you phrase it that way 😂

[@jirskyrjenkins1959]

My CW C60 Abyss (42 mm) was the first watch where I ever spent more than AUD 1,000. I had bought 13 cost-conscious watches prior to that. I was nervous to spend that much on a watch (back then) but the C60 design and finishing really spoke to me. I thought about it for many months. What I felt from the CW marketing was a sense of confidence - that they were a reliable company, the value proposition was good and the watch quality would be there on receipt. The Abyss exceeded my expectations. I now have 3 CWs - a C60 orange sapphire 40 mm and a limited-edition C63 Highlander. All great watches. But most importantly, I am really really reluctant to spend more than AUD 2,000 on a watch (currently equal to GBP 1,050 or USD 1,320). In that price point CW are very competitive. I have watches from Doxa, Ball, Damasko, Seiko, Oris, Tissot and CW can easily compete with them on a cost vs quality level. CW designs are sufficiently novel to differentiate from the competition and I always find the quality and wear great; they always feel like rugged reliable watches. My only issue now is the newer models where CW are taking more risks - the costs are skyrocketing. I feel CW are using their brand recognition to cash in, literally, with higher-priced models. I'd love a Bel Canto but I am not spending AUD 5,000 to get one; that's the cost of a Tudor BB 58.

[@HSalamista]

Hey, cool video, thank you for your analysis. You have mentioned a Worldtimer potentially coming up. What makes you think that? I was trying to pursue them to make one fee years back based on the C60 model and unfortunately, I got a rejection. At this time there is not a sports worldtimer other then the Omega AT WT, which will set you back between 7,5-9K 😢

[@alwaysbestcareseniorservic1000]

Excellent content and analysis.

[@Mike.thiswatchthatwatch]

Much appreciated! 😀😀

[@geneteo7436]

Thanks for this, Mike. Agree with some of the earlier comments that you have presented a compelling analysis of the brand. Controlled and comprehensive. Would love to hear your take on something like the C63 Colchester. If, as you seem to suggest, CW is great a procuring, is this "injected-carbon" case kind of an advertising gimmick? And how reliable tis the "pop-up crown"?

[@robinoconnor1203]

I have a small collection of inexpensive watches, including a CW C65 Dartmouth series1. I purchased it a couple of years ago during a sale. It is a very nice attractive but subtle watch. The only downside is the limited power reserve, yes I should purchase a winder. I chose the canvas strap, which I did not get on with, since replaced with a Barton leather strap. Would I buy another CW watch? probably yes. It appears the Maidenhead-Windsor area is becoming the UK centre for watch manufacturers.

[@michaelwf3893]

I recently purchased the Sandhurst series 2 a month ago and I have to say it’s a great timepiece for the price fit and finish is fantastic…

[@Mike.thiswatchthatwatch]

Great to hear!😀😀

[@kenn82draw]

Christopher Ward had my attention until they changed their logo. It's such an eyesore to me. I can't get past it even though they're good quality. Great video btw.

[@Mike.thiswatchthatwatch]

Thanks 😊 And yes... the logo is a bit of a contentious issue for many 😊😊

[@neo433]

I have a CW jumping hour watch and love it. It is super accurate and a great design.

[@Mike.thiswatchthatwatch]

Very nice! 😀😀

[@ajcallaway123]

Really nice, critically considered, video 👏

[@Mike.thiswatchthatwatch]

Thanks a lot😃😃😃

[@paulleach3462]

This is an excellent video 🙏

[@Mike.thiswatchthatwatch]

Glad you enjoyed it 😊

[@gjonno]

Unbeatable for the price imo. In my collection of 16 I have 5 CWs. They all get wrist time even though I have many high end watches. A Twelve is next on my list, what a superb piece it is.

[@johanvandersandt8904]

Christopher ward is the everyman's F.P. Journe. Well made, well priced and as future powerhouse if this continues. That being said... I did not know there is so much marketing BS. I still like them though. Have a great one Mike!

[@Mike.thiswatchthatwatch]

What’s not to like ? 😂😂😂

[@steinhummer]

Brillant analysis. As always. Chapeau!

[@Mike.thiswatchthatwatch]

Much appreciated! 😃