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Gopi Kallayil shows how social media is emerging as a platform for building communities of interest for people across language and geographical boundaries, including connecting Archbishop Desmond Tutu and the Dali Lama across international lines for a birthday celebration. Prior to joining the Google Plus team, Gopi worked on marketing Google's flagship advertising product, AdWords, and led the marketing team for AdSense, Google's publisher-facing product.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)