The magical science of storytelling | David JP Phillips | TEDxStockholm

Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelling and with the help of his own stories, induces in us the release of four neurotransmitters of his choice. Learn more in this 2nd TEDxStockholm talk of David's.
David JP Phillips is an international speaker, author and coach in Modern Presentation Skills. His training and material are based on neuroscience and biology which makes his deliveries very hands on, practical and motivational. He is best known for his seminar How To Avoid Death By PowerPoint, delivered at TEDxStockholm in 2015.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@YouTubeOrganicMarketing]

SUMMARY •Dopamine Effects: Focus, motivation and memory Tips: Create suspense and use a cliffhanger •Oxytocin Effects: Trust, generosity, relax and bond Tips: Create an empathic character •Endorphin Effects: Creative, relax and focus Tips: Make people laugh Advise: Utilize stories to free the hormone you want in the person you decide

[@DubaiRealty]

Thank you!

[@CR-ou4hl]

Somehow it was far more captivating when he, well, told the story...

[@YouTubeOrganicMarketing]

@@CR-ou4hl Hahaha! Completely agree :) What an old comment of mine... thanks for making me remember it

[@ChyeahWill]

A marvel movie would have all 3 lol.

[@joelstephenson8017]

Best summary. Almost said summery there😂

[@fatehboufertala730]

KZbinrs should be proud of getting an analysis from this man

[@dufresne1363]

I want to like your comment but that grammar error's keeping me from doing it... sorry dude.

[@fatehboufertala730]

@@dufresne1363 then do me the favor of correcting it

[@dufresne1363]

@@fatehboufertala730 idk if you're being sarcastic but sure bro, shoulda been *analysis or *getting analyzed lol

[@fatehboufertala730]

@@dufresne1363 thank you xD

[@loainspirationdose9407]

Yeah, very informative

[@Itskfx]

Never knew this dude was big. At least he is genuine unlike a lot of "professional" coaches on KZbin.

[@8lec_R]

He wasn't big. Pewds pushed him to the top

[@Itskfx]

8lec Roe This was years before pewds watched him. There is a world outside YT you know.

[@8lec_R]

@@Itskfx Oh I'm sorry, I thought you were talking about being big on youtube

[@Itskfx]

8lec Roe no worries bruh.

[@hghfdgrrrgd5382]

To be fair though, powerpoint slides are just advanced cave paintings.

[@michaelmeyers9878]

One of my favorite Ted talks - engaging examples - topic anybody can relate to - great presenting - not boring at all All in all just a magnificent talk

[@ohtych1004]

This is one of my most favourite comments - engaging examples - topic that all of the people that watched this video can relate to - amazing grammar and structure - not boring at all All in all, just a magnificent comment

[@monaalei1917]

Yes!!!

[@Ozubura]

It helps when he takes a bite out of my apple. 😂😂😂

[@clkvlk]

Ok bot

[@chrismonsen]

This is by far one of the most insightful and powerful story telling lesson I've ever encountered in my life. Thank you so much for posting this. I will start using these techniques right away. Thank you.

[@ants-in-my-eyesjohnson1271]

not if i don't get to them first, Kurisu-san!! I've already gathered 4 of the 5 techniques. I have defeated 3 writers for them and the other one is working for me! HAHAHAHAHAH!!! I have kidnapped his grandchild so he does as i bid! we'll see who or whom becomes the master storyteller! BWAHAHAHAHAHAHAHAH

[@yohaneswidodo6402]

A must-search comment before continuing to watch any TED videos.

[@18da18]

google channel 101 hero's journey

[@darrellwhite4626]

I agree fully. oni berugu - own and tried to read hero's journey but this is a much clearer explanation and simplification

[@MuwexPelaa]

Same here!

[@MrLauwersJelle]

Vincent van Gogh gave me a beautiful piece of advice!

[@TachyBunker]

Yeah he does look like him 😂

[@WFOFW1]

For those in a hurry: 1) You dont't have to be a old person in front of a fireplace to be a good storyteller, you have to believe this. 2) Write down your stories. 3) Index your stories. The right story to the right situation.

[@WFOFW1]

@HaoLaoShi84 what did he mention?

[@vikyathkumar1007]

Imagine having these people as our teachers, and professors in our educational life ❤️ Worth spending 16 and minutes on KZbin.

[@madelineannabella3284]

yep, good point.

[@zubaidashamim3859]

yes i agree with you

[@clkvlk]

Ok bot

[@kevinsmak]

That guy is a master! wow!

[@mohammedpael7318]

Now we know

[@sufyansheikh1123]

Yes, that's y he is on TEDx 😝

[@jeksinamariya1634]

This is by far one of the most insightful and powerful story telling lesson I've ever encountered in my life. Thank you so much for posting this. I will start using these techniques right away. Thank you.

[@odysseaskalaitsidis7596]

Definitely agree

[@loainspirationdose9407]

Indeed he is, was really needing these golden tips on storytelling. Thanks man you nailed it.

[@beardededdie284]

RIP Headphone users. Beware the devil's cocktail.

[@liamboyd6882]

thanks for the warning

[@user-ly2kf5uh3b]

Too damn late

[@beardededdie284]

+Cupid X, lmao

[@patrickfinn2335]

Hurricane Florence

[@gamerforlife9865]

I didnt wear earphones and I can feel the impact of it

[@yungjose3369]

This guy presents to hundreds and thousands of people in stage but he blushes and gets shy when Pewdiepie complements him. That's really mindblowing and wholesome, just shows how human he still is even he's good at public speaking and such

[@DavidJPPhillips]

True, pewds is such a hero of mine so... Blush activated.

[@yungjose3369]

@@DavidJPPhillips how.. did you find my comment??? The legend himself

[@oralialafond9215]

Bloody Genius. It took 16 minutes and 44 seconds after all these 25 years for me, to know these all JUST LIKE THAT. Honored and grateful for TEDx

[@DavidJPPhillips]

@@oralialafond9215 soooo happy to hear that 💜

[@standowner6979]

I managed to finish my short stories after listening to David 👌👌👌

[@markorossie9296]

0:00 Introduction to Storytelling, leading to hormones and emotions 5:53 Dopamine ( Effects: Focus, motivation and memory , Tips: Create suspense and use a cliffhanger ) 9:17 Oxytocin ( Effects: Trust, generosity, relax and bond , Tips: Create an empathic character ) 11:47 Endorphin ( Effects: Creative, relax and focus, Tips: Make people laugh ) 13:36 Cortisol, Arenalin ( Effects: Intolerant, Irritable, Uncreative, Critical, Bad descisions ) 14:43 Functional Storytelling (Which summary was: - You dont't have to be a old person in front of a fireplace to be a good storyteller, you have to believe this. - Write down your stories. Everyhone have atleast 2-3 storys to tell often more! - Index your stories. The right story to the right situation.)

[@caiojardim2280]

Thanks for helping me skip near 15 minutes of yadda yadda yadda! hahahaha

[@mohammedrashid7094]

thanks

[@ekeneosuagwu6919]

This guy is a magician. He knows the architecture of the mind and plays it as he wills, planting the point straight into it just like the mind was built to accept it. It was just the ending punchline for me. It was a stunner.

[@SunnyGirlFlorida]

He had me in the feels with that story about the little boy and baby. Tears in my eyes.

[@jackiejack2031]

Me too, heartbreaking💔 have a good day friend

[@warnerrecordsvault5869]

Thank you David JP Philips for motivating my daughter when thing went really had for her. It was really so bad that she attempted committing murder until you invited Mrs Lyra Holt Dean for your TED show program. Am really so grateful for her finical assistance in my daughters life thank you so much once again.

[@bennyhinnministries3027]

I see please do you mind if i know how this woman helped you cause i have been hearing people testifying i really want to know who this Mrs Lyra Holt Dean is. I even searched her name on goggle she was all over but i want to confirm if she can help me too.

[@warnerrecordsvault5869]

@@bennyhinnministries3027 Honestly is not something we can talk about on the comment section i can give you her direct so you can contact@lyraholtdean; KOM that her direct mail feel free talking to her and thank me later SMILES.

[@redpencil1409]

Bruh i see you write the same comment and the same person reply liked that in another ted talk :/ are you guys putting the email there so people who see email you and u have something mischievous planned :/

[@redpencil1409]

@@adamj3977 Exactly and they not even trying at this point.. they used the same account to reply and the words are the exact same LOL

[@sonipinjala3140]

Writing down your stories, and having elements of suspense and empathy wherever necessary can help you connect with your audience!

[@Nicole_Zyon]

Bring David back, the value he brings is top-notch. Greatly appreciated his presentation. 16mins and 44seconds is all it took for me to learn something I've been trying to in so long. Thanks, David

[@thezentrades]

I had the pleasure of being at this TED Talk and listening to David live and I must say that the 13:45 moment scared the sweet bejesus out of me!

[@jessygraham6912]

Zenia Nielsen lol ... After laughing

[@SovereignSt8]

Me too. Why didn't he ask permission before doing that?

[@KailleraNinja]

Thank you sooo much for warning me. I'm autistic with PTSD and this would have honestly had a very bad effect on me.

[@h.a.7605]

Thanks for the warning ⚠️

[@MsDanni123456789]

He broke my headphones hahah 😂

[@josephnicocando4695]

I couldn't help myself but give this man the warm applause he deserves after watching.

[@estherwrites1]

I love telling stories. I started when I was so young and had to take care of my 10 siblings and spun lots of tales to keep them in line.

[@jannikkimjensen1433]

“I love the way you chew that apple” Me eating an apple: 👁👄👁

[@mooodlemip4779]

Lol

[@ararix3722]

Wuaw you eat fruits and vegetables WoW lOoK aT yUo bEiNg HeAlThY lMaO

[@TarunPuchakayala]

Bloody Genius. It took 16 minutes and 44 seconds after all these 25 years for me, to know these all JUST LIKE THAT. Honored and grateful for TEDx

[@naidenko2293]

Know, after 3 years you use his advises?

[@myrtlefowler6800]

This is by far one of the most insightful and powerful story telling lesson I've ever encountered in my life. Thank you so much for posting this. I will start using these techniques right away. Thank you.

[@logicalson]

I was alone at night when I was watching this video. My kids were sleeping and my little dogs were snoaring happily. When the devil's cocktail part came, it was our time. Yes, you guess what happened to my little kids beautifully sleeping and my sweet puppies peacefully resting. All of a sudden.... Yes, that powerful sound was well enough to...

[@discordantfungi2741]

Wow. That is hands down the most valuable TED talk I have ever watched and essentially answered the question I didn't even know I was asking.

[@bd_ART]

Man that’s one of the best ted talks I’ve ever seen 😩💘

[@KIMMePROMISEs]

Indeed

[@anotherworld9934]

Stories are the highest form of human connection. One person to another. Please everyone tell your stories and the stories of those that came before. We need them. We need you!

[@unexpectedirrational]

This is so eye opening! Thank you!

[@MarlonKingShow]

I've just watched 7 videos on story telling and this was by far the best. Thank you

[@jjtaylor9147]

Help me and help you learn by summarizing everything you’ve learned about storytelling please! 😁

[@KayteeMojake]

watching this in May 2020. Jaw dropping delivery!

[@rosaspelaya]

5:17 Angel's cocktails 13:32 Devil's cocktail 15:15 осортируй свои истории Какие из них смешат? Эндорфин Какие из них вызывают сочуствие? Окситоцин И при следующей встрече с человеком Вам останется только выбрать историю, которую хотите рассказать чтобы вызывать нужный эффект

[@ye9803]

bro suddenly changed his mind and turned russian

[@domderosett6238]

I originally watched this just now for a communications course I'm in, but must admit this is probably one of the best TED videos I've ever watched. Very enriching content on a personal level!

[@melonoire]

I really love storytelling it played a big role in my life so I can be able to express my imagination as a child and what I felt about the story I read on a book

[@igoretski]

angels cocktail: Dopamin (suspense, ecpectation, plot, cliffhanger), Oxytocin (empathie about a bod destiny), Endorphin (happy end, success, wining) devils cocktail: Cortisol, (shock, jolt, setup), Adrenalin (alert, fighting, stress)

[@DanielBjarne]

David is THE presentation guru. He will teach you scientific facts in a very engaging way. I'll recommend David JP Phillips for anyone who wants to improve their presentation skills.

[@fraslex]

Presentation skills are an art, not a science.

[@shubhamsaurabh9709]

The way this talk has been designed, it categorizes in the brain very easily. Dividing the talk into 3 pointers really helps us to understand and recall as well. This is the best talk I ever heard in my recent time.

[@Monika-xh7er]

Along with Story-Telling Techniques, I have understood the psychology of emotions too :)

[@mohitpassan5388]

You just can't watch this talk only once. You just can't. It was so insightful, I'll have to watch it again and again to get the most value out of it.

[@bexraphaela]

I remember the schooldays, when having a very good storyteller of a teacher, for history and physics. Wasn't particulary good in physics, but because I enjoyed his explanations, I always looked forwar to that class. From history, all I remember is something resembeling a performence. A mix of stand up comedy and a musical, but without the singing. What fun it was :D

[@ObehiPodcast]

I love storytelling because it make us stand out especially in business and for building our influence

[@oloyeart]

4 years later and this is still extremely insightful and helpful

[@Tibi2161]

This is genius. He made me easily feel how he wanted.

[@barbossa2220]

This man rocks ! Enjoyed every moment every word and phrase. Thanks a lot for delivering this to us and for your effort.

[@theyestory]

The Rob Walker experiment is a marketing genius. One of the top talks on KZbin on storytelling.

[@yvonnejansson2878]

He is a really proffs. So clever, fun and can attract and involve us the whole time. Greatful to have been participant to his courses.

[@666pandyandy]

Always a pleasure to hear David talk :)

[@yourhighness4746]

YOU'RE A REAL DIAMOND, THANK YOU SO MUCH FOR THE TALK, I BORN STORYTELLING AND ALL MY FRIENDS, MY FAMILY, MY COLLEAGUES ENJOYING TO BE IN GOOD MOOD WITH ME ALWAYS, NO DRUGS, NO ALCOHOL, PURE ANGEL COCKTAIL, LIKE YOU CALL IT. I'M SO GRATEFUL TO HAVE THE OPPORTUNITY TO WATCH YOUR VIDEO.

[@nmesomaonyeka]

When you are telling stories make sure to release the hormones 1. Dopamine it makes your listener or readers more focused, motivated and listening to every detail you are saying and you release it by putting them in suspense and using a cliff hanger 2. Release Oxytocin so that they can bond with you, trust you more, be relaxed and relate with you you can do that by creating an empathetic character or a relatable character 3. Release Endorphin to make your readers or listeners more creative, relax and focused and you can do this by making them laugh Note : use stories to release hormones you want in the person you decide

[@moemoehk]

Thanks, David. You magically made a great point here. Please do more of these or write a book.

[@devkathuria2842]

This is one of the most intriguing talks I've ever heard. completely Brilliant!

[@sujaljaiswal4869]

One amongst the best of the Ted x talks I had seen ❤

[@steezyx2321]

Being genuine about who you are and what you want / not trying to manipulate everybody usually works pretty well too.

[@howdoi1851]

Thank you so much for this! This has my mind spinning, thinking about how many things I can accomplish through storytelling.

[@sergios9338]

Wow! I watched this before a presentation and I was on point! Thank you!!

[@fedizoghlami1091]

Best speech i've ever listened to, he's so charming and leading the show.

[@mallasaugat]

I give him a standing ovation

[@Theleadersteacher]

Can not have enough of this Talk. Well done Brother.

[@sebastiant.5244]

Very inspiring TEDx talk! So applicable for us all in daily situations. Keep 'em coming David!!

[@sleepmitra9646]

This one is truly making it crystal clear of how story telling affects us

[@Luke-jc1qs]

shut up

[@garrettsadventure]

@@Luke-jc1qs get a life

[@solmazy]

how have missed this all this time. this is the most useful, inspiring content that i have come across in a long time. fascinating content.

[@johnathandupree4690]

What a wonderful speech! Thank you for such profound insight!

[@rocklobster1976]

A: power point!! why? because it combines all three. text, pictures, and is always accompanied by and highlight points within, a vocal presentation.

[@Shorts-ul4my]

There's an amazing book from James McSill about storytelling. I was working on my MBA, and fell in love with storytelling.

[@nataliafedor1480]

Fabulous talk !! Thoroughly enjoyed it, and it makes so much sense especially when you start analyzing the why and how certain gurus get as far as they do when they "sell" their programs....they use the storytelling aspect that David JP Phillips explains here.

[@xperta1986]

You sir, gave me goosebumps! I had to revisit this five times to gather the importance of everything you said!

[@chuxsilva1810]

When I was younger and had just lost my father , which devastated me completely, I knew his death wasn't natural. An old wise neighbor called me one evening and said...

[@goldenapplesaga5446]

What is this? I feel like this is a reference to something.

[@goldenapplesaga5446]

@@adamj3977 I am *so* confused

[@goldenapplesaga5446]

@@adamj3977 ohhhh. I get it. The dopamine thing. Nice

[@Blane647]

What did he sayyyyyyy???? Please no more dopamine. Please. I beg you.

[@Qwelamusic]

Lolest! Dopamine oxytocin and endorphins all in just one line

[@igorbalanovski182]

What a great speaker and storyteller. Thank you

[@m.k.i.4249]

Absolutely brilliant! The explanation, the examples given, all done perfectly. One of the best.

[@andersolsson1614]

Great speech by the best speaker coach I ever had!

[@RahulRatanSharma10999]

Thank you so much David and TedX for enlightening us on the science and psycology of story telling. This is the best video I've seen ever on storytelling and, David shot all bullets on the target.

[@megatmohdsyazwan8852]

this is the best lesson about storytelling.cant believe it is that simple. i am so grateful for this and thank you so much David

[@vaibhavjain3816]

Oh, my bad I am writing this comment again as I mistakenly closed my browser, and when I reponed the browser the tab reloaded and nothing was there. So as this is the second time I am writing this I have something more to add. This was the end of the day for me when I watched this video, I was browsing youtube to get some inspirational content after a long day of work. Suddenly this video appeared in one of the suggestions, I thought that this guy would tell some stories but it was more than that I didn't know that storytelling has so much power before that. I guess now I have a better grasp over the idea of storytelling and how to tell one and express my feelings through these stories.

[@omlove3206]

What an AMAZING story teller!! Love this teacher!!

[@CarlosGermano1978]

This was a fantastic presentation. As someone who has trained and lead exercise programmes, this is exactly why storytelling is powerful.

[@JeanPaulRGagnon]

There is a wonderful connection here with the University of Canberra's approach to "indigenizing its curriculum". One of the ways certain Indigenous Nations teach and learn, and create knowledge, is through exactly this - storytelling. Bravo to Monsieur Phillips for an informative and entertaining presentation.

[@jacinth8993]

That's the first time in a long time I actually jumped from a jumpscare. Wow, he got me so hooked in I didn't see it coming.

[@shaunbarton9831]

pure genius - brilliant presentation

[@user-lw6kd5hx3r]

This is very good. I can see where I can use storytelling in my life to produce better results. Thank you, David!

[@1STBUCKLEY]

10.56 and I'm in tears

[@giftcollins-amadi6990]

Exciting video. No dull moment at all and so much to learn. Thank You, David!

[@lizwilkinson2475]

This is the best piece of writing advice on youtube.

[@SimoBenziane]

liz wilkinson agreed

[@bladechild2449]

How so? It only explains certain psychological effects. It doesn't remotely tell you how to execute them

[@thepeople1279]

@@bladechild2449 fa shizzle. im going to make a short film and want to get brains to release those chemicals now hahaha

[@ryanhiga9270]

@@bladechild2449 Cuckolded men such as yourself will never understand

[@MoneyBytesAI]

the best one on this fundamental topic that i have heard!!! geniusss?!!!

[@LoveGuruBlaire]

This is brilliant! I never heard it explained like this!

[@ScreenActingSuccess]

One of the best examples of show don't tell! thank you.

[@debdeb6750]

Just binge-watched all three of his TEDx talks. Stellar job!!

[@sherzodtemirov44]

One of the most amazing Ted talks I've ever watched. Thanks so much!

[@peterfallon4018]

Wow.. for a finance guy who’s already co-authored one book, working on a 2nd & want to be a speaker (hard to get live experience/training in pandemic) grateful for anything I can learn now

[@peachluck1050]

Toastmasters will give you the live experience and training.

[@MariaFerreira-vj4sy]

Thank you for putting across three lesson of story writing so concisely and clearly

[@kristalassel434]

Thank you! Great insights, nicely structured and summed up. Very inspiring.

[@RhazCastillon]

One of the best talks in TEDx so far! I think this will change my life forever! 😎

[@Obsessionurdu]

Absolutely amazing. Never in my life ever I found myself more resonated to a TED Talk than this. I never really knew about David before so this has been a great discovery for me. The method that he mentioned of jotting down stories and then indexing them to decide the right time for a right story seems so effective to me. An excellent idea. For sure gonna do that. Thanks David!

[@danieljoachimnielsen810]

Sir David JP Cortisol Phillips, I salute you. I've watched this a handful of times, and still I am baffled. (clapping hands)

[@mohinikumar8479]

Beautiful, inspiring, persuasive talk...one I would like to watch again

[@jeevanmariadsilva]

This is my favorite ted talk ever. Sometimes i come to watch this again

[@DavidJPPhillips]

Thanks Jeevan ❤️

[@jaffermm9492]

Me too l save it in my watch later so i can watch it again and again Do you think that there is more talk but there was no time so he end the presentation?

[@jeevanmariadsilva]

@@jaffermm9492 i think so

[@rifenakurniawan3569]

Glad I found this video! I'm preparing a teachers' training about storytelling, and this video is very helpful!

[@agnieszkalewandowska9896]

One of the best Ted Talk I've ever seen, and I saw alot of them. Thank you, David, your advices will bring great help to my life :)

[@annettekelly6446]

Excellent talk, I definitely plan to use those techniques-i like how well he commands the audience - Mr smoothy! Thank you

[@umairshahid7515]

Absolutely brilliant, I am wondering why I did not come across this earlier, I would have used this in my job interview I had last week!!!! The best talk by far I have seen - amazing presentation skills.

[@powerofthoughtbynuruddinab3045]

Simply brilliant!!! Thanks for this, David!

[@shaxdayoutube-ka]

Be more emotionally involve in your story Infuse dopamine in your story: by creating suspense and hooks. Trigger oxytocin in your story: By Create empathy for your character. Add endorphins: by cracking jokes and humor Have Serotonin and testosterone: By having hero in your stories so that people become pride and more risk takers

[@ChurchmountSheepdogs]

I think that's the best Ted I've seen.i was getting disillusioned with the Ted presenter rthym but my faith has been restored for another while after seeing this one. BRILLIANT

[@lightmanalbane4676]

Hi, I would like to purchase his training on the site headgain(with the 110 elements) with 20 peoples (some of the content would be sent before payment as proof of purchase). Would you be interested in this ? :))

[@bakyta2097]

This was such a powerful way of telling a story, next level, haven't had many people tell a story in such a way to really make you experience it and feel it and then explain what it it was. So Brilliant!

[@Luke-jc1qs]

bro shut up