Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU

"The brand is your primary asset to manage."
Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people.
Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[@sricheson11]

I love Daryl's insights on building brands through social media! Young and old companies need to learn and understand how social media can benefits small and large businesses!

[@claredickson5360]

I am currently studying Social Media for business course. I found the video helpful in understanding how social media can engage the customer and build brand awareness.

[@kanvaarchana]

love the way he speaks. this video helped me with my social media project . thankyou TEDX

[@EunizYap]

I’m currently learning to improve my social media skills and i’m so glad i stumbled upon this! Thank you for sharing your experience in social media and how it has helped you reach many many people.

[@ChristophHoelzl1]

Social Media is very important for personal Branding .

[@jaymoody94]

This video is great...although a few years old it's still relevant!!! Thanks for breaking things down in layman terms!!!

[@yourwebsolutions728]

great video. part of our business is social media marketing. very helpful video

[@paritychizela5258]

Interesting. I love his videos. They have taught me a lot

[@wolei7712]

This was a truly amazing video to watch

[@ballislife6483]

Best prof at ryerson no cap

[@elsapakopoulou6759]

best brand definition

[@FaRhAnAli-jagrsgB10DtAD]

My core brand is linked in.

[@ThomasWooldridge]

enjoyed his story, popular boy bands can make you popular

[@alchemistamrita]

Samosa is a brand in itself!

[@cynthiaallen3516]

this was good

[@harshdahiya8541]

Top Social Groups 53

[@kalibra84]

So so

[@CJASVI]

Your personal brand is indeed important. See also: www.linkedin.com/pulse/whats-purpose-your-social-media-connection-c-j-a-smith?published=u

[@wafawafa2488]

CJAS Smith

[@bennszulottbalna]

It is nice if you can back yourself up with data. his facebook page has 1600~ likes...

[@tiongboonang]

Bennszülött Bálna ç23Qq2a1voo879p0 00000

[@drakeredwingofficial]

way to shout out anonymous man

[@sburger1146]

Social media is not free

[@Trd2020]

How much does Facebook charge you to make a profile?

[@alliedelonay6714]

... Am I the only one that noticed he doesn't have a properly labeled y-axis in the graph he showed at 13:18? You should probably proofread your presentation before presenting at a Ted Talk...

[@adkitchen]

Don't trust anyone who teaches at Devrys.

[@willalex9968]

I think alot of this stuff was alright but shows how out dated some of the info is.

[@11219tt]

Whats outdated? I'm watching it to learn, curious what I should ignore and why

[@mariamperishvili6853]

Well, twitter is no longer the most popular social media platform and since this was filmed quite some time ago, it mentions no prominent players on the market right now

[@phemartin]

dated

[@alexcorona3817]

Irrelevant info

[@tazhpro]

Thanks for the video. But this video provides about 3 useful thoughts. Over 18 mins of babble.