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When I worked with Steve Jobs at NeXT, he would hire misfits who thought differently. I was one of them, an earth scientist among software and hardware engineers. Now I understand why he did it. Co-founded four successful companies: PSI (geophysics), Fatbrain.com (which went public on the NASDAQ), SmugMug, and now Cake.co. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx