How to Do Marketing and Remain Good People | Giuseppe Morici | TEDxLUISS

When did marketing, the most fascinating job in the world, become the most discussed job in the world? Giuseppe Morici, currently President Region Europe of the Barilla Group, in his extremely emotional Talk, explains the role and the importance of marketing, not as manipulation of people, but as creation of meaning and sense that people borrow to improve their lives and shape their dreams.
Giuseppe Morici is currently President Region Europe of the Barilla Group. He started his career at Procter & Gamble. He moved to Monitor Group, Michael Porter’s consulting firm, and then to Bolton Group. Lastly, he joined Barilla, as General Manager of the bakery division and then as Global Chief Marketing Officer.
Giuseppe, Political Sciences degree at LUISS University, Master in Marketing, recently published a book, Fare Marketing Rimanendo Brave Persone, Feltrinelli 2014. He is 45, originally from Umbria, lives in Parma with his wife and their three children.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@seekerfound9150]

a very polished and convincing presentation. exactly what i would expect from someone who's made a successful career out of persuading people to buy particular things they may or may not need. i find it a bit condescending that he feels that his commercials "give" people dignity.. as though they don't have it to begin with. he equates marketing with growth, as though self-determination, moderation, and discipline were produced directly from external persuasion and desire, and not inherent factors in the value system of a purpose driven mind. he seems to subtly imply what much of what marketing has implied for a long time- that no values or purpose are imparted to you unless you have a thing. if it works though, maybe he isn't wrong in most cases. the world seems to nod with him in it's own way

[@lwgg742]

I became a marketer so I could help climate change action-takers become more well-known and I'm finally in a position where I have the right credits to go and work for an organisation which actually helps humans.

[@MrDeusZZ]

Very well said. The comparison to doctors and other - more "easily" described jobs, is spot on. Next time you need to do one on Trade Marketing, so I'll know what to tell my mum :)

[@julivenvalle5611]

this inspires me a lot. i don't know how and when to start but i want to tell a story and take care the future.

[@paulussantosociwidjaja4781]

Wow! Very interesting, indeed. Thank you for sharing it.

[@mohitarya2563]

detailed complete presentation.

[@narendradaga9713]

thank you for the words sir

[@abhaynaik4310]

He predicted this🙂

[@sergsremarca8281]

Great talk about Marketing!

[@bshudvsoren7409]

good video

[@Celiaa666]

Marketing to sell marketing as good because potato! Clickbait included! Great job, sir