TEPID TAKES ON NEW BEAUTY RELEASES: what happens when the beauty STOPS?

I have been dragging my feet on filming a new Tepid Takes because I was wondering...as I'm sure you are, too...where did the makeup GO? We are in the thick of the holidays, and just, nada. So why is this happening? What does it mean for the future of the beauty space? I'm optimistic - let's chat.
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[@melissamccoy3754]

Kackie, you hit the nail on the head for me. I just turned 60, but in 2021 it became necessary for me to move my then 93 year-old mother into my home and became a full time caregiver. I’d worn makeup (sometimes) but beauty/skincare became a self-care mechanism for me then & has continued to be. It’s all of what you said, giving myself time for me, learning new things, pleasure from the beauty of the components and even the organizing and display of it all. Thank you for saying it’s not frivolous. People spend a lot of money on their hobbies and I consider it that and it makes me happy.

[@mariky]

❤❤❤

[@monicapatton1405]

I agree. It brings me joy. Other hobbies give others joy, and we don’t all have to have the same hobbies and self care.

[@melissamccoy3754]

@@monicapatton1405 and we’re worth it 😉

[@EleanorLaneDesign]

It’s art…I just use my face as the canvas instead of a piece of paper. I have a complicated relationship with art after being told I was no good as a kid, so this comes with zero pressure or strings to boot.

[@marianeaston7260]

I am glad to hear of a caregiver still taking time for self care. It is so important and I am glad you are doing it!

[@lilyawood]

“The only thing we actually have control over is creating beauty in the world” You don’t know how much I needed to hear that

[@kackie]

🥲

[@PaleOpal21]

I'm 55 years old and a full time caregiver to my 97 year old mom. I have no friends, I don't smoke drink or do drugs. Skincare is my hobby. I love the packaging, the smell, the feel and results. I'm not attractive, but I'm vain about my skin. People think I'm about 38 years old. So I do look in the mirror and say, "Dang girl you look good!"

[@jackivacha]

I will be 53 in March. Makeup is my hobby but skincare has become my utter obsession since turning 50.

[@hamburgerdeern7338]

Working as a journalist, I was first asked to get quicker by using AI and now they want me to use a "Humanizer" software, so that everything reads more human XD and I just informed them that I rarely use AI, so - being a human - I think I don't need a humanizer... :D insanity

[@Dinozzzaur]

Crazy. I still think of writing as a thinking exercise. Can you put a complete thought out there and make it comprehensive to others? AI allows people to not think, not complete something, ECT.

[@Iquey]

This is insane!!!! What ever happened to MENTORSHIP and EXPERIENCE. 😐🤨😵😫

[@retrogradepink]

@@Dinozzzaur THIS! Writing is thinking. It is honing a thought, making it understandable to others. When we allow people to stop writing, we are allowing technology and ALL the bad actors using that technology to weaponize our own communication. I don't get why this isn't the main headline in all articles about AI.

[@martika2696]

I recently learned that one of my daughters teachers at jr high doesn't approve homework done by research by using Google but does encourage AI.. so what's the difference between research from AI and GOOGLE? It's like both are doing the same for me they are doing the library visit and research for me virtually in a matter of seconds so why not google and yes Ai I asked teacher responded Ai is like the trendy influencer right now😂

[@retrogradepink]

@@martika2696 That teacher shouldn't be allowed to teach.

[@yensid4294]

Speaking as an old lady (65) & observations from my own fashion journey as well as what I see in social trends (which is very driven by the young ) needing to express yourself thru your clothing & align visually with whatever social group you feel most part of( or wish to be part of) is important. As you get older, those things change. Your values change, your priorities change, your lifestyle changes & your body changes. Your personal aesthetic & tastes will change as well. It's a neverending process of becoming more & more You. As more choices are thrown at you, you learn to edit. Been there, worn that, not really me anymore, etc. You start to dress for yourself.

[@Jennifer-uc2oh]

I agree! However, thankfully I’ve always dressed to my own tastes and have never paid attention to the trends, etc. Which has been a significant blessing now that my body is changing w perimenopause (age 48) and I’ve made adjustments to my clothing style to work w my ever changing body. No one is the wiser as I’ve always had my own style and wear what makes me feel comfortable and confident. I dress for me and my body, not to appease others and to follow trends. PS…65 is not old! ❤

[@indigovioletHahA]

the driverless car terrifies me to my core

[@Thetinyfit]

Yes and they hit things, not infrequently. Usually not fast enough to cause real damage but I hate them. They’ve been pulled from some markets… alas, not mine. If I see one get on the freeway (phoenix) I immediately get off on the next exit.

[@Paigedh1776]

Because you are smart and care about basic life preserving measures.

[@Iquey]

I used to have nightmares about those as a kid. 😐 I am terrified to drive but I'm more terrified of a robot driving me around with no human to speak to. So I'd still rather learn.

[@melissa.deklerk]

Watch a video by a channel called "Not Just Bikes". I can't remember the video title, but I seem to remember the thumbnail has "self-driving hell" as text on it. Very very interesting. Is an hour long and was extremely well researched. Edit: yes that's the text on the thumbnail. Video is from 3 weeks ago. I can highly recommend it. It took him a very long time to make it, he paid a large number of researchers and experts to work with him and make sure the facts were correct.

[@EzraSprouts]

That episode of Silicon Valley lives rent free in my head, poor sweet Jared pleading with "Mr Car" who has other plans for him 😭

[@amandajaneh]

Came here for tepid takes, left with the best video takedown of late stage capitalism. Go off, Kackie! Love you sm ❤

[@zchau]

There was nothing tepid about these takes. This comment needs to be pinned as the TLDR of this video. ❤

[@MeganHeath52]

My reason is improving how im treated by others by covering my acne. I have found that i am treated very differently throughout my life with and without makeup. Acne runs in my family until our 60s so its a morning and evening routine to make life easier

[@raeb84]

I lived in Flagstaff when I was 13-16, and the vortex is so real - my dad would have dreams about people dying in our extended family and then they would within a few weeks. Four people! Never dreamed about people dying before or since we moved, ONLY when living Flagstaff. The vortex is crazy. It’s the only “conspiracy” I fully buy.

[@kackie]

9:48 - OMG on export I lost my Linsday Lohan "the lipstick does not exist" meme. BOOOO

[@hneil07]

Oh my god yes. As someone who majored in Fashion Design and minored in History... Wow. Yes. Edited to say: Is this my favorite video of yours ever? Quite possibly I was talking to a friend today and trying to explain the impact Kevyn Aucoin had on my tweens/teens (I'm 40) and wondering where he would be now if he was still alive and also marveling at the fact that Lisa Eldridge and Erin Parsons and Pat McGrath are SO WONDERFULLY ACCESSIBLE to us today and we can just watch them do a tutorial on youtube or Instagram (we are so lucky!) and for me that artistry is why I got so deep into makeup in my teens. I remember watching old Hollywood movies on TMC over summer break and trying to replicate those looks with my Covergirl or Revlon from CVS. It brought me so much joy. And then to have Making Faces or to see these artists on Fashion Television when we got Bravo when I was in my mid teens, I was just enraptured with the idea that makeup could be art. I do my makeup almost every day because it makes me happy. I love the time to myself if it's a simple out the door and go look. I love the artistry if I'm getting made up for a big event. I just love it. But you're absolutely right--in this last year I've become much more discerning with my purchases--partially because I'm switching careers and have gone back to school and I have a third of the disposable income I had prior to June 2024--but let's be real, I was probably more discerning even in late 2023 because everything else is so freaking expensive. All this to say.... I hate AI... I love art... what a great video... you're incredible... I gotta go wash my face

[@thejulietocean]

Love this comment! Thank you for taking the time to write this down 😎

[@spruhakurlekar261]

For me it's always been about applying makeup. Even when I was a child, whener I got stressed, I imagined applying eyeshadow and it calmed me down. Just the act of applying makeup makes me so zen. It's like an adult colouring book but on my face.

[@gingerhalo123]

What draws me into makeup is how fancy and pretty everything is and it makes me look better

[@SleepyLyric]

I'm a newish viewer and I'm looooving when you go into philosophical topics during vids like this. You are so thorough/thoughtful and leave me thinking a little more critically about my fashion/makeup decisions, and just life in general. I also always love the astrology talk 💫⭐

[@fiammag84]

100%

[@racheyrox724]

🎯🎯🎯

[@selliott89]

Ever since I was little I loved the little treasures and luxuries in my moms makeup bag and in her vanity. I fell in love with bath products, then with makeup and the ritual of it all, how it would increase my confidence. Over time I’ve continued to *relish* the moments to myself (and only myself) that my skincare/makeup routine gives me every day and find so much genuine joy and relaxation in the process. I also love the packaging and “special” nature of the little makeup luxury items! I genuinely love it all, and love that I’ve found this community of other people who love it just as much!

[@jazcb-x1l]

This is precisely how I remember falling in love with makeup and personal care products and this is exactly how I feel about the process of getting ready, love that someone else shares this experience. 🥰

[@88kayleigh]

I just left my own story which sounds so similar to yours, I completely relate! ❤

[@SaReLaMo]

In the beginning, makeup was a way to cover up my skin (acne). Then it turned into a way to express myself (emo/alternative era). Now, skincare and makeup are the part of the day where I can catch up to myself, my thoughts, and my emotions. I'm an introvert working in a very social environment, so I need the time in the morning to prep and relax (skincare), and to put my war paint on (makeup). Makeup is me masking my inner longing to come home and be myself. Makeup is fun and it's a way for me to express myself.

[@sarahkelly4095]

There have been times (when I had bad acne in my 20s) that makeup has been primarily about covering flaws/making myself more appropriate-looking to society so that I can function more seamlessly. And I still really truly love concealer! But in general my love of beauty is about two things: emphasizing the things about my face that I find uniquely attractive and having a place on my body to display appealing-to-me colors and textures. Nail polish and blush are the things I like best, both for accentuating instead of concealing and just for the abundance of beautiful colors.

[@sarahkelly4095]

P.s. ALWAYS here for beauty commentary contextualized within an analysis of late stage capitalism!!

[@chloedale-johnson8972]

the reason i was drawn to makeup to begin with as a pre teen was a love for colour, and to this day the reason i continue loving makeup is because i love playing with colour and texture and line yes i am an artist

[@Shoshana_Grace]

I am 52, and your perspectives are both enlightening and somehow makes me feel like I'm not insane. There is so much shame and guilt about taking time for self care when it comes to beauty and fashion.

[@sgrand1952]

After dealing with chronic migraine for twenty years and finding that the traditional medical community had no answers for me, I turned back to safely experimenting with what made me feel better. It turns out that it's putting on makeup (after twenty years of "who cares?") that lifts my spirits, using aromatherapy (evaluating essential oils and perfumes as being either good for me, or bad), studying astrology (answering the questions of "why?" and "what's happening?" - as a Scorpio, I feel quite protective of my ruling planet Pluto). I've been watching you change and evolve and explore and give your honest impression for a few years now and I just want to say: Thank You!

[@OhioKim052]

The things that continue to draw me to makeup are the creativity and experimentation with different formulas and colors and, as you mentioned, the time I'm giving myself to experiment. I grew up playing with my grandmothers' rouge pots and red lipsticks, so makeup has always had a connotation of creativity and playfulness for me.

[@jaimemicelotti8539]

My reasons for engaging with beauty/ skincare is I like to feel good, look nice & see what beautiful looks I can create. I find it relaxing and fun at the same time. I enjoy my time when I’m drawing, reading, playing and practicing my cello. I played cello in junior high/ middle school and high school. I bought a cello and am relearning how to play. I can read the music. It’s building my fingering strength back up that’s the challenge.

[@88kayleigh]

Makeup and beauty has interested me since I was a kid in the 90’s, reading my mom’s magazines and playing with makeup! I’ve loved it most of my life. Today I really find the process of applying my makeup to be like my morning meditation - it’s fun, relaxing, creative! And boosts my confidence for the day - not just because I “look better” but because of the sense of taking control of my appearance and how I present myself to the world. I’m putting myself in that drivers seat and that feels empowering to me somehow. Plus, on a lighter level, it’s just fun! I love trying new products, or my existing products in new ways - new application techniques, colour combinations, and so on!

[@Afreshneedle]

The part about Iris Apfel and other fashion icons being icons not just for the clothes they're wearing but for the confidence and the individuality they exhibit really spoke to me. I also love the idea of helping others with their makeup. Could you please do something on facial features that are clearly not symmetrical? Part of a "good" makeup look is at least somewhat matching eyes, but what happens when the base itself isn't close to matching? Great video!

[@melissabee8522]

Hello, yes, this is your 42yo lesbian reporter in the field, here, cracking my knuckles and diving into your comments index-finger-first like Tom Hanks on AOL in You've Got Mail. So, fashion and beauty are really having a moment in professional women's sports. Reporters on twitter (RIP) and instagram post pictures of NWSL and WNBA players "fits" ( I am too old to legally use that word without scare quotes) that they are wearing as they arrive to the game. Manicures and cosmetics have likewise become huge amongst the femme-presenting queer and straight players. So from the perspective of a women's sports fan, the Isa Maya x Nike campaign isn't the stand-out surprise it seems to be to you. That said, I agree with everything else in your video!

[@Beautyonthebrain_]

I feel like there exists a pun in anesthetizing aesthetic, but it's a sleeper :D In response to your question of muses, you are one of mine in that you are unapologetically yourself. I don't have to copy your makeup or fashion style, but I do take that thoughtful approach of self-representation to heart. & finally, using makeup as self-care. I am disabled, a migraine stole my whole day yesterday. Today I am taking that time back. I am putting on makeup, I am going christmas shopping & I am going to swim. Somedays all I can do is feed myself, so the days when I have the energy and bones and fucks and spoons to embrace fully feeding my self-care goblin, I will do so whole-heartedly.

[@TheSundayzclub]

It’s a form of literal art application that someone said “what if I put this on my face?” And it created something so unique and beautiful and I think that’s so fun I just bought my first lipstick yesterday as a man! And it gave me a sense of power and I think it made me realize that’s what femininity is its power, it’s feeling strong and in your body as you. - loved the video!!!

[@Christine-uf3oj]

Two reasons I love makeup: 1. I deserve to be SEEN, if only by myself sometimes. From a being a neglected child/teen to a being an overwhelmed parent of a child with special needs so many of my life situations have taken away my individuality and made it so nobody really looks at me, my existence sometimes doesn't feel like it matters. So when I look in the mirror and put on makeup it actually sometimes validates my damn existence. That and 2. I love being creative and haven't always had the time to paint, color, do all the artsy stuff I want. Makeup is my art time.

[@prophetessoftroy]

Came for the tepid takes, stayed for the thought experiment, resubscribed because while I fell out of love with the Beauty Industry a hot minute ago, I’m here for this sort of thoughtful, contextualized, philosophical approach to beauty and to self-adornment at large. Love it, here for more if you want to bring it.

[@linseylinsey]

Ooooh, the difference between mimickry or appreciating someone's strong sense of style and what they exude. YES! An example of this I encountered recently is Maya Rudolph's wardrobe on the show "Loot." I couldn't stop staring at every outfit. They were gorgeous. However, I don't actually wear really colorful prints on shapeless dresses. I wanted to wear everything she was wearing, but I wouldn't have actually liked any of those things on my body.

[@snailscourge9873]

So, that's a whole lot of thoughtful analysis - psychological, social, economic, historical - GENIUS!!

[@juliesisemore7594]

I'm 57 and I love beautiful, sparkly things and makeup for sure fits that need. It's also a bright spot in my day, to have a few moments to myself to create my look for the day. It's fun to experiment with colors and techniques and it's a little exercise in creativity. I enjoy fashion for the same reasons. I love high quality products and beautiful packaging, but I generally go drugstore or mid-range because that's what I can afford. It's not buying new things that is exciting. It's the art and the fun of it.

[@eliciacheney84]

I was drawn to beauty because I had started to lose myself in being a mom. I absolutely love being a mom but I realized that in providing so much care for my child, I had nearly stopped providing any care to myself. Learning about skincare was a way to start adding care for myself back in. And once I was happier with the way my skin felt, I started to enjoy highlighting and celebrating my favorite features with makeup. Skincare/makeup, for me, is first about the functionality of caring for myself and second about exploring creativity.

[@itzysmiles]

I genuinely love surrounding myself with beautiful things. Beautiful art, makeup, clothing -- all of it. Some of the pleasure is definitely the dopamine of the purchase, but I also get a similar amount of pleasure every time I interact with and use the product. When I wear shoes I really like or do my makeup with colors I like... it just makes me happy. It makes me feel like I'm living my best life. I absolutely loved this video Kackie. I love your thought pieces. I think you're right on the money with much of the things you've said so far.

[@earlgreyknits1178]

“And we’re all over here paying $20 for grapes.” Girl…. Yes!!!! I can’t seem to find organic grapes anywhere other than Whole Foods these days and I payed about that the last time I was there. I remember starting at the price in self checkout absolutely stunned. Wtf… they’re grapes. Since when is that a luxury food item?! Also, motherhood caused me to fall in love with makeup. It’s exactly as you said, it’s taking a small bit of “indulgent time” for me and only me to feel and look pretty. I’ve always worn makeup but now that I have several kids and a demanding career I cherish my shower time, time to do my hair once a week, paint my nails, apply luxury makeup and skincare. Because it’s just mine.

[@tomjones2157]

@earlgreyknits1178 Growing grapes commercially has a lot of labour input as the fruit is delicate. Can't just plant it once then harvest it all with a giant machine like big wheat. You're paying human labour cost instead of cheaper machines is why.

[@earlgreyknits1178]

@ I can see that but the cost has gone up SOOOOO much. Regular grapes are still like $6-7 bucks for the same amount, why are organic grapes specifically so much more now? 😭

[@megananderson3891]

My reason originally was artistry to hone my skills, I loved an intense cut crease. I still feel the same way now but it’s a lot more subtle and I focus a lot more on my “canvas” (ie skincare) before color cosmetics even come into play.

[@julianursten6399]

Very well said Kackie. Your points really resonated with me. I use makeup to give my pale colouring some definition and colour. I always feel so much more vibrant and it affects me a lot, to be more outgoing. Compliments reinforce that I have been successful. On skincare, I have looked after my skin since I was 16 and I am now 75 but I have a beautiful skin as I have always been very aware that it does no good to spend a fortune on clothes if your face has been neglected for years, and sun damaged.. so it’s still the one thing I spend money on, buying the best that I can afford

[@amandabaker3867]

I felt this sooo much. I feel like everyone looks the same now. Same exact shoes, pants, makeup, etc and there is no room for people to have their own style and still be “on trend”.

[@deleria010]

I used to love makeup because it was self-care. I just realized I've moved away from that and instead thought about it as utility. I only buy what I can use. I only apply it when I need it. I lost the joy. I'm now going to see it differently. It will be my self-care time. I want to get that love back with a little bit more practicality because things are expensive. And I love the idea of more color theory! Your videos on it are so interesting and educational.

[@yipon5]

I love beauty because it allows me to enhance how I want to feel that day. Maybe I feel rebellious, so I wear a mucky dark glitter shadow. I feel (or want to feel) powerful so I use contour and a statement lip. I can experiment with color and texture and still fit into my fairly conservative environment in I would not be able to do with similar changes with clothing.

[@juneszeider5280]

I engage with beauty initially and currently as a way of exploring who I am. Each day I can walk in a different direction and explore a different part of my evolving humanity. At 59 ,I still don’t know what I want to be when I grow up . Sitting in front of the mirror makes me think of that conundrum each and every morning. I am always searching to define who I am in the world and how I want to show that. I only began diving deep into make up in my late forties . At times ,it’s frustrating not being able to find the feeling I am striving for on that day, but it’s always a little conversation with myself that otherwise I might not find a way to address. …, and I love proximity to a pretty thing , in that it wards off the monsters of reality and as well as those of my own mind.

[@ZackRekeSkjell]

What I love about makeup is trying something fun an maybe unexpected. I don’t do much makeup anymore and I feel completely comfortable without. I got a comment from a colleague about my light blue eyeliner being very pretty that made me think and she told me she never wears makeup to work as no one sees it. It made me realise that I don’t do makeup for other people to see it. I feel awkward when I get comments or compliments on a look, but I do it because it makes me feel good.

[@melissavanputten7930]

I love all things beauty (makeup, skincare, fragrance, etc.) because it's my practice in self creation and self determination. In many ways, it's also my layer of armor/protection before I face my day. Legit bc my makeup is also often my sunscreen, but also because I do like to play with colors and looks to fit the demands of my day. It makes me feel more powerful.

[@Booksanddogs7]

My interest in beauty has always been in color combinations whether in an eye look, or the combination of lips, cheeks, and eyes. I’ve been playing more with shapes and placement, but it’s still focused on the creative expression. For me it’s never been about looking beautiful, but the art of it.

[@kathleenkaffeine8696]

I love applying makeup; I feel like a little artist. I always love the moments in your videos where you drop tips about application that are so so helpful for me. You're right that we have less money to spend on makeup. I want to learn how to use what I have in 'better' and different ways. Thank you so much for this video it really resonated 🙂

[@alysiajarman9158]

My room is a jewel box and my favorite makeup are jewels I use. I am like a dragon when I want to go after something new I open my jewelry box and pull out something new to play with. 9 times out of ten what I have is better than what I want. But the 10 times is just a delightful hunt.

[@joalenko]

Love this Kackie!! I have complicated feelings about gender and therefore makeup, but recently makeup has been a great way to improve confidence and self-esteem, and allows me to be more comfortable in my own skin, regardless of gender feelings and it's so freeing!!! Buying and trying pretty things is exhilarating and it's nice to treat myself too. Also, watching content creators like you, Amanda Z, Hannah Louise Poston (y'all are my faves!) discuss makeup/beauty/trends is really fun and wearing makeup is kind of a way to engage in the community I think!

[@LYNNSTER1971]

From a personal standpoint from someone who has mainly always considered themselves to be a pragmatist, I’m finding myself to be the hub of a 50-way tug-of-war. I’m seeing that the only result of this is even my self-care has become exhausting and really sporadic for me. Having no self discipline for activities that are supposed to help me to unwind and regain my Center is almost heartbreaking now. This is a response to your comment about aging naturally. Not sure I’m making sense.

[@isabelledoerre1831]

Yes yes yes!!! Bridging the gap between astrology, makeup, and the makeup industry- my interests and passions in one video!! Super interested in how Pluto’s shift is going to pan out…

[@shannonwhite7605]

Gen X!🙋🏻‍♀️ Minimalist.. as I prefer quality over quantity!😁 And I've learned if I have a beautiful canvas, i.e. good skincare/nice skin, I can apply colors to enhance... 🎨💄🧡 And the process becomes so enjoyable, not laboring!😉 Thank you for this wonderful video, Kackie. You truly educate us & dig a little deeper than just holding up a product & reading the website description. Jen Phelps has been diving deep into over-consumerism.. Yall are both very right!💟💟💟 I deleted TikTok, came back to KZbin & its truly peaceful over here!🤗 You're glowing... you look fabulous!♥️🥰💄💋👑

[@kerriganlemoine1513]

I originally came to the beauty space and makeup in general because I wanted to learn how to do my makeup for my wedding. It soon evolved into a way for me to express myself and my femininity. Especially now that I am a surgery resident, I work 100+ hr weeks and I’m in a strongly male dominated field, makeup and beauty gives me the ability to hold on to that femininity, to be strong, and tough, and good at my job, as well as feeling beautiful in my own skin and enhancing what I makes me who I am. My job takes all of who I am, and I LOVE IT, I love what I do, but I also love sitting in that tension between being tough and hardcore as well as having a softer and feminine side. Both of those things resonate with me so strongly and I love that beauty gives me that outlet

[@rebeccalarson1511]

Glad you're back and feeling better!

[@louisianalevy7484]

Thank you for this Kackie! This is exactly the conversation I needed. I feel more grounded and I feel like this filled in a lot of blanks for me, but not in a scary way. So much lately has felt hopeless and I’ve felt my relationship with makeup changing… to me when I think back to my why of wearing makeup, it has always been about projecting my emotions so other people can see how I’m feeling. This is maybe the best KZbin video I’ve ever watched…

[@Luna04567]

36:21 love this idea! As an olive toned girl I can’t figure out how to get that peachy sunkissed makeup to work

[@cariwalser1438]

For me, I love coming to youtube resources where I get to learn makeup techniques. That excites me, because as someone who would buy and apply eyeshadow and suffered from the ‘but that doesn’t look on me at all like it does on other girls’ thanks to hooded, round, and down-turned eyes from birth it seems haha. My first true youtube teacher was Marlena (makeupgeek), and thanks to her sharing her knowledge, I now too feel like I have a place in the makeup world. I also get so much from your reviews and color knowledge - I bought a Gucci bronzer thanks to your sharing, trying, and demos!

[@margienoire7464]

Nailed it. Agree wholeheartedly. I feel the shift in myself in that I no longer want anyone telling me what I need.

[@GlowITG]

Great question (re: “why do you engage with the beauty space?”) It’s important to revisit foundational questions like this to guide the way forward. Myself I’m a relative newcomer to the beauty space. In fact, for most of my life I intentionally made minimal effort in terms of skincare and makeup etc due to my family’s toxic relationship with beauty. They would act as if beauty was the sole measure of worth for a woman, and would admonish me that I needed to make myself glamorous because “men like glamorous women”, the assumption being that I am supposed to plan my life around what men allegedly want from me. For years I felt motivated to actively resist and prove a point that I could be successful without relying on my appearance. However, once I was established in life, that feeling passed and I am just no longer concerned what those people think one way or the other. This opened the door for self care. I had neglected myself and was experiencing the consequences of that. I worked to heal a skin condition I had been affected by my whole life and which was untreated for decades. I also finally felt comfortable dabbling in makeup because I could now feel confident that I was not evaluating my moral worth on the basis of my appearance. I could just have fun learning about and testing different formulas and techniques. At the end of the day, I am now optimizing another aspect of my life and enjoying the process after casting off some old psychological baggage. Cheers!

[@naomikessler3088]

You help us feel “wiser” and I appreciate it. When I went through chemo years ago I never went for treatments without some makeup on. It gave me a little piece of myself back. I truly loved this video❤

[@DruidDreams]

Really great commentary on the industry right now. I definitely resonate with the idea that makeup feels frivolous right now. I'm for sure still interested, but I'm not buying much right now. More focused on hobbies like reading, crochet, and video games in this economy. Makeup goes off way too fast and is so temporary. I love using what I have right now.

[@helemari86]

At a certain point in the video I thought "she reminds me the style of Caroline's videos, starting from a simple theme then she manages to fit together smart and deep topics" and in fact at the end you mentioned her (and I think everybody wants to be friends with her!) It's very interesting this chat about beauty industry and how already is changed how we consider make-up, I've always had a curious approach to new beauty products but never obsessive, after having re-established a decent skin care that keeps my acne at bay lately I started to appreciate makeup again as a way for me to no longer cover imperfections but to express myself. You have to know also that thanks to the google algorithm I was able to see a short video of yours on color theory, after that I watched almost all the color theory playlist over a weekend because it is a truly in-depth and game changer topic, and this video confirms to me that from now on I will gladly follow you to learn more and more about how to use makeup to feel better and have fun, not to follow trends or cover up what others don't like.

[@catiemccoy1694]

FANTASTIC VIDEO! I have definitely decreased the amount of makeup I’m purchasing over the last few years due to financial and consumer mindfulness. I do still love it though. I engage for both the beauty of the objects (Lisa Eldridge and Gucci 😍) and the way I feel after seeing myself with it on. I think it’s more than taking the time for myself but also about the physical touch/SEEING myself, kind of like a check in with who I am in that moment. As a fellow mid thirties Mama, I’m so grateful for this kind of content and for the creators like you, Hannah Poston, and so many more! Yall just GET IT! ❤

[@lesliespencer7942]

I engage with skincare to help with the privilege of aging well, and makeup is for play. Would like the 'how to fix this' bit on a more private platform, please. Glad that you are feeling better!

[@thejulietocean]

Honestly I’m excited about makeup all the time ✨ even if I go through periods of not wearing or buying it. Makeup and fashion are my hobby and I’m still learning to say that without feeling like I need to be defensive about it lol

[@hannahlapham4638]

Refreshing video! You did a great job articulating what has been perpetuating in the air. I originally came to beauty for practicality, needing to learn the basics of putting makeup on and what to buy. I stayed for the artistry, escapism, self-care and community. Now I sometimes feel overwhelmed with the consumerism and my own now large collection but it always feels like two opposing forces, there's one in my actual life telling me to stop buying and enjoying makeup, so I try not to let that anti-consumerism guilt eat me alive. We're all living in it and making the best of it. I honestly love having the majority of my collection out on my vanity so I can just look over at it. All the beautiful packaging containing beautiful things, all of which I carefully considered and purchased. Many of which I now tie to memories of what I wore during events like weddings and graduations. Just recently I had some younger cousins over to my house, some I haven't seen in years, and my makeup collection was a huge conversation starter. We all sat on the floor giggling and having the best time just looking at my collection, searching things, recommending things, sharing stories about our favs and flops. I wouldn't trade that moment for any amount of guilt I feel. The world never suffers from passion, art and community.

[@elissae3280]

Now that I think of it beauty for me is about grounding in the present. I tend to get lost in my head and for me beauty helps me come back down. That’s why I like to surround myself with things I find to be beautiful, or playful or whatever strikes my fancy - they make me smile and reground me in the physical world. Same with creating, even I think what I just made is ugly - I always feel better knowing that I spent time using my hands to make something. Huh… never really realized that until you asked. Thanks for the self discovery lol

[@phoenixmassey]

I’m heading into my 70th year. Everything has always been a canvas including my face. BTW your take on where we are and the Pluto return of the US is dead on. 👏🏻👏🏻

[@notes_to_elle8664]

Pondering your questions at the end .. I had an awkward start to bring a girl of makeup-wearing age as I didn't have anyone in my life who was modelling it for me in a way I could access. I was also quite poor. By my mid-30s, I had a bit more money and what I now know was my perimenopausal skin, which had gone whackadoodle, and my primary motivation was covering up cystic acne and its aftermath. That's when I discovered Jaclyn Hill and that I had big, beautiful eyelid canvasses to paint. So I've spent the last decade or so coming at beauty from a couple angles but ultimately having the same goal - that *I* would control my outward appearance to the greatest extent possible. I've actually had to really bring myself under control because my desire for the next best concealer was equaled only by my obsession with the next best magical colours and sparkles to adorn my face with. It became really unsustainable and so I've been having to do a lot of reflecting on what I actually want out of beauty, both my own and what the culture will sell me to achieve it. I've honestly not really come to any firm conclusions, in particular I think because I've not yet been convinced to abandon my fantasy selves (and not sure I will be). But I've at least gotten myself off the beauty purchasing hamster wheel and I'm finding the space and quiet in that part of my brain quite nice while I contemplate it all.

[@BadIzzie]

I like the ritual of putting on makeup. I like how it makes me feel when I look in the mirror- not in a vanity type of way but just makes me me feel good. I take care of myself because I want to maintain my outer and inner health. I am not afraid of aging but I also am not prepared to look my age when I still feel 10 years younger in my heart.

[@lucyglover315]

I can see myself submitting a photo for “what’s not working,” but the problem in my case is that I’m 75 (not really a problem, since I’m healthy and glad to be alive), but I’m spending more and more time trying to do things like add color/blush to my pale face without making the wrinkledy parts look worse. When I was younger, for years really, I didn’t wear much makeup and was perfectly happy(except that my mother kept telling me to, “At least put on some lipstick”) but I’m basically most happy when I’m solving problems, and now my face is telling me it has problems that need solving. I’d be down (we used to say we’d be “up”) for a paid membership.

[@amitbeautytalk.2]

As someone who covers beauty news on my instagram, I think you hit the nail on the head! New releases seem very uninspired and exhausting cash-grabs.

[@calmish_elizabeth]

to answer your question, for me, it was finding myself, my sense of self, and my preferences, (just heard you say 'urine round-up" xD) after having 3 kids in 4 years. Finding my balls in the home has been quite the process. I just bought a merit shadow in "brun" and feel sooo empowered using it on my lid for depth, thanks for your teaching on that, and under my lower lashes. BAM. Hello self. I researched and wrote about color preference for my psych degree and packaging communicates values with tangible and visual cues, no doubt. I've discovered minimalism but I'm a millenial. I love the depth of analysis that you offer. Pluto is a planet, but it's hard to teach that to my 5 and 3 year old when the internet needs to catch back up xD

[@Colie.Collins]

I would adore a membership scenario! Being able to support you and your channel while engaging with a group of viewers/like-minded individuals would be fantastic!

[@lindseyholemann]

I could listen to your thoughts all day. Thank you for keeping me company at work 💖 Beauty continues to bring me joy from the way it enhances my beauty and makes me feel. I have no problem leaving the house without makeup but when I do put time into it I feel more awake, confident, and like I can take on the world 😄

[@jillianbalch3603]

Makeup fulfills my need to meditate/create and pander to my vanity. I am still (in my sixties) awed at the transformative power of mascara and lipstick. Responding to all those thoughts you were thinking -I look at the rise of biophilia in interiors and and think we are all fighting back with the power of nature and nurture - fortressing ourselves with beautiful spaces to escape to and think about what really matters.

[@averyfay9914]

I only got into makeup this year (I turned 30 this year) snd I’ve always been artistic and interested in creative expression. Makeup for me is doing a little bit of temporary, everyday art. As well as a way to fall in love with my own features which may not fit the current beauty standards. Finding new ways to emphasis or complement my favourite parts of myself

[@vanessapalos6740]

Makeup for me, mostly helps me get through the blah of the work day. I’m able to take time for me and “decorate” myself. I love to match makeup to my clothes, like today i have a combo of brown and purple and am calling it my pb+j look w makeup to match. I had a time when i had a severe allergic reaction months ago (i can’t use too much pressed powder on my undereyes i think) and couldn’t wear makeup and that was making equally as miserable as the reaction itself bc i didn’t have that time for myself

[@FränzeRau]

It is amazing how much I loved this make-up review with hardly any make-up in it.

[@brookehirst4413]

What initially drew me to makeup around 2013 was the big boom in the industry. I had some experience with theatre makeup, so I was very interested when I discovered Sephora. Now, I feel that my makeup skills are very valuable. I am able to help people and it’s something interesting to talk about. I also have grown to appreciate the real artistry of makeup and the knowledge required to execute amazing makeup on all kinds of people! And btw, your videos have really helped me take my skills to the next level! ❤

[@nathhhjjjlll]

I continue to engage with makeup and beauty because it makes me feel like I’m taking care of myself, it’s almost meditative and creative at the same time, besides the happy chemicals from looking at pretty packaging and glitter lol. also my nighttime skincare routine allows me to signal to my brain that it’s time to sleep lol

[@victoriaj.9055]

My “why” is that I had terrible skin and was low income as a child/teen/young adult and I worked really hard to get healthy and to have the resources to invest in skincare and makeup. My beauty routine makes me feel like I’ve accomplished what little me wanted to do, and I honor that little me every time I do my beauty routine.

[@UnpurrfectRobyn]

You definitely have cracked why I am so tired of so-called 'trends' lately! I have always found trends fascinating from a psychological and historical stand point (pysch major/history minor here). But now everything is a 'trend' and it's no longer fascinating to me in the same way. I don't have the ability to observe every. single. trend. in the collective because everything is a 'trend.' Also, self-driving cars terrify me to no end.

[@mckliewer]

Love love love this conversation, Kackster. So many excellent points here and what a clear explanation of your own thoughts on it all. Great job

[@macieandme]

Took the Waymo everywhere during my summer trip to Scottsdale. I’m an introvert, and loved not having to make small talk with a rideshare driver 😂 Eagerly awaiting their arrival everywhere

[@katester7]

Initial draw: insecurity, wanting to “fix” things; currently: creative outlet, self-celebration ❤️ Loved this video ! It really resonated WITH me, especially the AI part 😵‍💫 I want more people to talk about how bad generative AI is for the environment! I read a stat that was like every time ChatGPT spits out a generation, it’s the equivalent of pouring out a bottle of water 😑 - they just are so inefficient and require so much electricity and water for what?

[@Vikuska_vit_vit]

I’m not that much into makeup. But if I want to put it on, it’s to feel more confident and kinda meet people’s expectations a bit more? But I like fashion, and curating my wardrobe helps me to match my appearance with how I feel. I put a lot of effort and thought into my wardrobe, but thanks to that I spend almost no time picking out my outfit and I feel in my clothes as if it’s a second skin. If do not think about my clothes through the day (nothing is in the way, I’m warm, comfortable and confident) than it’s a good outfit.

[@ashleymcclenny3976]

Ok you’re always gorgeous but in this video..wow!! So gorgeous! The skin is glowing!

[@EmmaAbigail-p5w]

I find myself becoming more anti-capitalist as inflation rises. South Korea is having a cost of living crisis among the younger generations and their response has been “revenge saving.” I find myself adopting that philosophy towards consumer spending. Every time I refrain from making a purchase I am giving the finger to the billionaire class. When I absolutely must purchase something I aim for second hand or small businesses whenever possible. I still love skincare and painting my face as self care. I’m being more intentional with purchases and buying indie wherever I can.

[@fiammag84]

This is so interesting. Thanks for existing! I am totally sinning of confirmation bias here but it's so reassuring to hear my own thoughts amplified and expanded and enriched. I also enjoy that you are really trying to understand gen Z because it seems like a different planet sometimes! About AI I feel like you but also I think about the emissions anytime Google dishes out an answer to a search and I feel horrified. Of course my impact on emissions is already horrific but with AI I can't even choose Gemini gets involved by default in Google searches now 😢

[@fiammag84]

About makeup I enjoy the thrill of experiencing and experimenting different products, textures, performances, combinations and that instant glow up it gives me now that I know the correct techniques for my skin and my age. I love looking better and healthier ❤ it feels like self expression

[@Soleils]

Makeup is fun paint for my face. Self expression is a need but looking cute is just a bonus

[@samhaley-s7j]

I love the picture idea!!! I have fair neutral?? olive skin (at least I think so), and I literally have the hardest time with colors showing up very different on my skin tone. I have had the hardest time finding the proper undertone that works for me and the skin tone level being off. I am driving myself crazy trying to figure out what colors look the most flattering on my skin, and still haven't figured it out. I would be so honored for you to help me with colors and overall color theory.

[@elly7199]

We, collectively, are indeed at the beginning of a huge shift in viewpoints. I feel it too. I have been pondering the future of the beauty space quite a lot. I am 55. I have seen trends in beauty come and go and the trend cycle cycles so quickly now it’s pretty much anything goes. (Well, except Farrah Fawcett hair. Can we please bring that back?? It was so fun!!) So, if essentially anything goes, what is the essence of the moment? Makeup trends are fatiguing and tepid now. Why though? I suspect late stage capitalism is the culprit. We have had it drilled into us that to be consumers is a moral good…yet, consuming does not fuel the heart. PRODUCING something worthwhile or serving others to help fill a society need creates internal significance. Buying more and more things while not addressing our internal needs to feel integral to our society and families only allows an emptiness and loneliness to grow inside of us. I predict that as finances become more tight, people will be forced to reevaluate their consumption needs. We will see a glut of beauty products on the market on sale and in clearance sections. I believe Kackie is correct about a disconnect coming between consumers and companies. Companies rely on ever increasing growth to be successful. It is an unsustainable model given a world of finite resources. Consumers will find they cannot frivolously spend as before. Needs become refined. For a while, people will buy the clearance goods as retail goods become ever more ridiculous prices. Companies will start to disappear as the market distills itself. It’s been fun but there is too much product currently in the marketplace that most people have enough product to supply them for years without buying much of anything new.

[@SuperAvHG]

Best video of the year Kackie! All said so well. 👏👏👏👏👏👏

[@tlou3291]

I just like beautiful shiny things that make a satisfying clicking sound when I close them. But in all seriousness, when you post videos like this I feel like it cleanses my soul somehow; almost like I took a shower that rinsed off all the Tik Tok.

[@Nightdreams22]

I used it to cover teenage acne prone skin. Then I realised people treated me differently when I wore it and I needed it. Now I don't need it so much but I like to play, to feel 'put together' to learn the best ways to showcase my skin - combination skin, with completely hooded eyes and almost no gap between my lids and eyebrows. But I've got gorgeous dimples and perfect lips and I want to find products that help me show case that. I want products and techniques made for my combination skin, that last all day and make me feel amazing. I don't want to feel let down by mascaras that go rubbish after a week and foundation that turns orange over the day. I want make up to be a tool I use to add to my power. Thanks for asking this! Felt good to reflect :)

[@zivprof]

Wow this was amazing Kackie! Thank you so much

[@carolinejackson5607]

This may be on a tangent to the series you're launching but I'd be happy to offer up my natural lip colour to the public gaze to find a solution for selecting lipstick colours that don't immediately become bonkers once they hit my skin. I honestly can't count the number of lipsticks that I've bought, tried once, recoiled in horror and given away to people because the colours just go crazy on me. Frankly it's just demoralising at this point and I feel like I'm being trolled by my own mouth.

[@moonelf2959]

Why do I engage with makeup: I am, at my core, a pitiful little goblin who is drawn to pretty colorful things. You mentioned "collecting" and I collect polyhedral dice (DnD dice) because they are shiny rocks that go clicky-clack. I got really into nail polish when I was younger, fell back out of it, and recently tried to pull it back as that form of self care. For about a year I pulled that time back to myself and would do my nails every week, maintaining my self applied gel and changing the color. I definitely see makeup as an art form, and it's probably the form I'm most skilled at but I remain a novice. But seeing the intentional and beautiful packaging, and spending the time to make color choices that enhance my features or change the way I'm perceived scratches the artistic itch. I also love stationary, I was at Michaels the other day with my boyfriend and he had to keep talking me out of pens and washi tape. Colors. I just want, for a moment, to hold enough color it keeps the cruelty of reality at bay. Juuuuust long enough I can take a breath.

[@laurawestmoreland1729]

I absolutely love your perspectives. I so appreciate the connections you make to culture & capitalism. Yes, thank you, more please!❤ Thank you for using your platform to connect the dots.

[@jackivacha]

Kackie, you are SO classic; classy personified. I ab-so-lute-ly love your choker necklace!!! I felt the shift. However, I am a March Pisces -I feel all the shifts! Thank you for mentioning this and I can’t wait to google away! ❤❤❤❤❤

[@SandraBenzer]

I agree with all of the reasons expressed below and will add one. I work in a competitive industry where men and younger professionals (mostly but not exclusively men) are advancing where older women still hit ceilings I thought didn't exist anymore. In addition to being flat out fun😉, and a definite self-care experience, I use make-up to hold back time insofar as I am able - until I can't or don't want to anymore. And I agree, I could use someone to tell me why my eyeshadow doesn't do what I want it to do, what colors would be better and at what contrast level, and whether I can really get away without concealer, or it does just make me look too tired. Private would be preferred, but I'm game otherwise if necessary.