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Everyone in business understands how important market share is in a competitive business environment.
When Tesla got started, there was no competition, and they created the market. As we all suspected, there would eventually be other players.
What places Tesla in the drivers seat is that, as the first one, they resolved their cash burn ramp-up earlier than the rest, posted profits, and can now control the market to a degree, and maintain market share by lowering prices.
This video takes a humorous look at the Tesla vehicle price reduction strategy.
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