Adam Savage Visits Third Man Records!

[@tested]

For more on Third Man Records, visit their site: thirdmanrecords.com/

[@Digitalhunny]

Thank you for this Adam. Excellent introduction to an industry that needs to come back 100% 🤗

[@超虎生活]

Are they in any way affiliated to Third Reich Records?

[@debbiesherstobitoff3546]

This was Amazing, thank you for sharing this!

[@sagegracemusic5981]

Willy Wonkas Vinyl factory

[@Muppio]

I'd watch that movie.

[@wobblysauce]

+

[@hektor-vektor7024]

love the autistic yellow, so delish

[@a1ether]

Black and Yellow color scheme like Bees, Worker Bees

[@derekgeorge9965]

Better than willy wonka this shit is real. Lol

[@brokebutfunctioninggarage]

i have to say i feel jack white is SOOOOO underrated. I know hes won awards etc etc, but the things he does to help preserve and maintain the history of music and how its made is amazing. He's literally making sure history doesnt get forgotten by the new and high tech.

[@markmoore7042]

He really is under appreciated, the musicians may not forget about vinyl but the listeners will without people like jack

[@PaulTheSkeptic]

Well yeah if you mean the recording techniques but vinyl is popular with or without Jack White.

[@Sharklops]

now if he'd just take off his damn sunglasses when he's inside...

[@darth_autie_117]

@@Sharklops he's too cool for that

[@davidames1746]

As long as it keeps him from making records it's a good thing.

[@joelvinson]

I'd love to work at Third Man. What a badass little factory.

[@mikeledger2614]

If it makes you feel better, Joely Tacos sounds exactly like someone who works there

[@SuperMiley1994]

Me too!

[@villain3131]

Joely Tacos I just said the same thing , wouldn’t that be cool to work at third man 🎸🥁🎬🎼🎹🎺

[@1-eye-willy]

They only hire robots broo 😂😂😂

[@colehartel7206]

Music is great, but factory work sucks. A human is not meant to be a machine.

[@jasongravely7217]

That metaphor of the pencil was one of the best things I’ve heard about analog vs digital.

[@freddy_cyclone]

13:05

[@japhyriddle]

While there may be some truth in respect to the recording process, you will never be able to hear the dreaded "steps" that people worry about. Your speakers will never move jerky like that, especially since capacitors smooth out the signal.

[@Carlo24515]

@@japhyriddle For sure, there's so much mis-information out there about analog/digital audio. Anything below the Nyquist frequency in a digital recording will be exactly the same when it comes out of the speakers.

[@felixw9185]

@@Carlo24515 ah thanks, someone studied digital signals. I have that discussion so often with friends :D

[@Pencilman246]

@@japhyriddle that’s because there are no “steps.” A decent DAC converts samples back to the original waveform perfectly if it was sampled correctly. It’s a fundamental piece of engineering that so many “analog” guys don’t understand. I love analog audio gear myself, but digital is severely misunderstood and most of the mojo of analog is pseudoscience.

[@bittertea]

Jack White is exactly like a Batman Villain. He picks a color scheme and everyone sticks to it. Helga Hufflepuff would be proud. His lair is designed with a certain aesthetic and color pallet. His employees all wear his uniform like the henchmen of 1960s Riddler with the green turtle neck, black question mark and purple mask. Yep, Conan was spot on.

[@kawabungadad8945]

I got more of a clockwork orange vibe.

[@docgima]

Polyphonic did a great video called “How Jack White uses color” that’s worth a look. Cheers guys

[@bittertea]

​@Mike G I more meant that he sticks to the color palette of choice for a consistent period of time than he forever chooses the same color palette for the rest of his career like a cartoon character or brand. Hence the sentence after, "He picks a color scheme and everyone [around him] sticks to it." It's a strange thing for a person to be smug over a misread comment.

[@kbadr]

This means he had all those new vinyl pressing machines meticulously painted yellow...which is nuts. Also, that color wrought havoc on the white balance of Adam's cameras.

[@anam00090]

@Matt G He has distinct color palettes thematically. Red Black White was White Stripes. Black White Blue is his own solo albums, Yellow Black White is Third man. He does stick to them just has multiple grouping of colors and is obsessed with the number three so most design elements have stuff in threes, main color combinations as well

[@Jimmy_Thump]

I could listen to Jack talk about the psychology, theory and mechanics of music and recording all day

[@hannaworpell7093]

I could listen to him talk about how to make a PB&J honestly

[@ferris5150]

that factory is jaw droppingly beautiful. i hope it makes enough money to keep it up.

[@djjazzyjeff1232]

I do too. I know that many of these crazy projects are just the brain child of an already famous and rich person and they can't really stand on their own. I know that's how this started, but I share your hope that it would be possible for it to last all on its own. That would be incredibly awesome.

[@agfagaevart]

if their records are not over-priced...

[@fenderjazzface999]

@@djjazzyjeff1232 Jack White said in an interview that he's surprised that they're making profits so yeah it's all good :)

[@djjazzyjeff1232]

@@fenderjazzface999 Dope!

[@jearauz]

He will do just fine. Vinyl records have been experienced a huge comeback in recent years. He's bringing back manufacturing jobs which is pretty cool.

[@youngsterjoey9038]

i love Jack White. He's the living legacy of all the greats. Little bit of beatles, little bit of zeppelin, pinch of zappa, throw in some 90s seattle and some BB King... and you've got Jack White... so fucking good.

[@YerpDerp17]

Honestly, I would throw some early punk rock into that influence as well. Especially in his White Stripes era. Just like with early punk technicality wasn't as nearly as important as the feeling it gave. Imperfections were not only welcomed, but almost seeked out. It's like some sort of bluesy, rockabilly punk rock. And what I love about him is every band he forms or joins, he explores different styles and sounds.

[@smashino]

That was the shortest 27:44 in my life. I blinked and it was over. This is some great content! Thanks Tested, and Adam, for making it. Loved every second!

[@deniecebasso5367]

I know, right?! What the hell is an Accipitrary? Any idea? Its one of the staff's titles, which I'm wondering if it's Jack's family as his name is Eddie Gillis.

[@allanlimaverde6201]

LOL I thought I'd watched a 10min video until I saw this comment

[@Dude30977]

@@deniecebasso5367 I just looked him up and found out he is or was in a band called Tin Knocker with Brian Muldoon. The same Brian Muldoon who was in a band with Jack called The Upholsterers before Jack started The White Stripes

[@SteveShaffer]

Love how Adam seems to absolutely know how ALL this works and is perfectly capable of explaining it clearly but is humoring everyone in their explanations for our benefit

[@YerpDerp17]

Yes and no. He probably understand the science behind everything they show him, but I doubt he knew the full process of how vinyls are recorded and made. Just by the questions he asked you can tell he was genuinly curious about the process. There were machines he had never seen before, and technology that he wasn't sure how it worked. But of course he understand the science behind it once he is shown it.

[@SymphanyinSorrow]

I'm so happy this is a thing. So...so happy

[@djjazzyjeff1232]

Thanks to Jack White. Lots of people wanted something like this, he was crazy and foolish enough to actually go through with it, god bless him.

[@JohnMiller-it7yy]

Love the dedication to the color scheme throughout the plant. Every detail abides by it, even the pens.

[@MakeSomething]

Two of my favorite creators in one video!! I'm losing it over here! AHHH!

[@bdonne07]

Maybe this week's recommendation on Making It?

[@MakeSomething]

Oh yes, for sure!

[@xtianor]

you should casting some vinyls

[@MakeSomething]

I did and made a video on it awhile back!

[@MinusTwoTonsils]

Make Something crazy! I thought the same thing, then I see your comment and notice the make something logo. Love your channel. 👍🏼

[@909sickle]

"You're in the groove." "Hot off the press." "That record is dogshit." It all makes sense now.

[@rafzero]

"Cut the record"

[@annekedebruyn7797]

@@rafzero "Set the record straight"

[@SIX-SH00T3R]

"For the record"

[@loomspace]

White lines are the outside of the groove = White Stripes?

[@joshuacheek5140]

Jack white explaining the reason for making something the old way and how it connects us to it, puts into context why Adam savage builds everything himself and the joy it brings him. I really enjoyed this episode and the fact Adam left the shop. I think Adam's channel is the only one I can rewatch videos on and not feel like I'm watching reruns.

[@alanmarston8612]

This was the second time that I have watched this program. I at one time owned a recording studio. A little 16 track system. The one thing that I never got to go to a pressing plant. Thank you for showing this. Al

[@TeddyLeppard]

Bless Jack White. An entrepreneur, musician and gentleman.

[@JoshFryer]

This is, now, one of my favorite videos on the internet! Thank you for this coverage and walkthrough. I love seeing the technology behind this process. It was like Mister Rogers' Neighborhood for adults.

[@mgdp12]

You do collabs with some of my favorite people. Jack is a legend.

[@kaylaross7133]

Been here so many times and it’s amazing! I would recommend everyone to try and go at least once in their life!!

[@LeonardoPachecoBorges]

What's up with the job descriptions? Romantic Comedian, Pantologist? I sense Jack White's doing on that.

[@BenHolmen]

I had to start googling after the 3rd or 4th - they got more and more esoteric

[@leveretth]

Accipitrary?

[@thndrlngs]

A person who practices falconry.

[@artificiallyflavord5588]

One dude's a Agronomist.... Agronomy is the science and technology of producing and using plants for food, fuel, fiber, and land reclamation. Agronomy has come to encompass work in the areas of plant genetics, plant physiology, meteorology, and soil science. Yet the dude is handling the raw product that makes records lol

[@gavinsullivan9015]

www.wakefieldfhs.org.uk/occupations.htm a list of occupations that you may not know about anymore!

[@HASTN]

As a maker and audio engineer/musician myself, this really made my day. The dream, a studio with a production facility. Maybe an extension on my wood shop to allow for all the guitar repairs and builds as well!

[@daveflood6631]

you are my sibling from another mother... add a skateboard mini ramp and a backyard bar and grill and we have heaven.

[@CORRDiesel]

btw that guy Eddie Gillis at the end, is Jack's brother, who played in band Tin Knocker i found only one video with their gig, at they were good

[@ZJMusic1990]

L Vokin That was first band wasn’t it?

[@five5x]

I grew up listening to vinyl as a little boy in the 80's. I was obsessed with my dads record collection. About 6 months ago I got an itch to buy a record player. After years of buying highly compressed cds and downloading songs, I was missing my childhood. My dad gave me his collection and I feverishly bought vinyl at every turn. Sadly, my dad passed away a few months after he gave me his collection. So records took on even more meaning for me. In a few short months, I went from somebody who was tired of music, to being completely back in love with it. The sound, the process of learning, building my collection, the dynamic range and like Jack White said, I loved being far more involved in the process. Even cleaning my dads old collection was an enjoyable task. Buying multiple presses to hear little difference became an obsession. I am loving every goddamn minute of it!

[@producersean]

Jack White and Adam Savage working together is a thing I didn't know I wanted so badly. Great video!

[@skippygirl959]

Got so happy when jack white appeared

[@sirgrizzly90]

I worked at United Record Pressing in Nashville for a while and it was surprising how slow that whole process seems at that particular plant. That's not necessarily a bad thing. Records are fickle things and it's sometimes worth it to take your time on them. It looks like they get a new record every few minutes after putting the label on the plates manually, adding the biscuit, allowing it to preheat and press, cooling, and then cutting away the flash. Obviously, it was probably slowed down a bit for the filming. At United Record Pressing we worked with machines that were over 60 years old, and even with them, the labeling process, heating, pressing, and flash removal were all automated. I was a machine operator, so I was really only there to ensure they kept running and fix them when they broke (which they did often, to be fair, being 60 years old.) If we got less than 800 records in an 8 hour shift from one machine, that was considered a bad day. I'd be surprised if they got more than a few hundred a shift. That's a very limited sample size, though. I could be completely wrong. It does seem more laid back there and the equipment is far more modern, so I bet it would be much more fun to work at that plant. I definitely miss pressing records sometimes.

[@mrn234]

Sounds awesome but it was probably a very hard and warm job :D But that the process ist kinda "slow" is probably one of the reasons why they release records only for a big musician with a couple thousand in the US, Europe ect and smaller musicians or bands only a couple hundred only world wide. But the demand is there for more pressings at once when you see how fast some sell... sometimes you cant even wait a day after release or you not getting one without a pre order.

[@QuistJam]

So very very awesome 👏

[@Unit27]

For those wondering about the amount of yellow, check out "How Jack White Uses Color" on Polyphonic's channel.

[@VinicioHaner]

So, he uses yellow, that stands for happiness and optimism to have productive and no unhappy employees?

[@ivanmclennon]

seems that it's not available anymore

[@jessepinkeye2339]

I had

[@Shyann1]

This is part of what makes Jack so great,...he gets into intricate details of music and how everything works. Beautiful things do come out of Detroit

[@ShamWerks]

I have the utmost respect for Jack White created this place. Tip of my hat, Sir.

[@mikasanchez1310]

I love this!! I'm a new vinyl record collector and I love that there's a new pressing plant

[@JacobCacho]

21:07 LOL She was waiting for him to move to continue working

[@colehartel7206]

Just unsure if she was supposed to wait or carry on. Bosses are always getting in the way at work. It would be so much easier without them.

[@jordankelsomusic]

I felt that so much lmao. Typical higher ups...

[@hobo1092]

when the worker picks up the record at 26:50 it lodges the record behind it making it not able to continue down the conveyor, and from what i could tell, pretty much breaking the entire process...

[@edisonrupert]

Best guy to walk around this place asking all the right nerdy questions... Thank you Adam

[@Qsaws_]

May vinyl never die

[@GIUSAF]

I just found y’all today and we’ve had our Fathers ashes since 2005. I now know what to do with them. Our Father sung and played guitar and lived on music. This is amazing guys.

[@davidliljegren6306]

You know a guy's real important when he's wearing sunglasses indoors

[@joeschlicht]

lol, my thought as well

[@oscaryoung4252]

@@joebryant8500 or a hungover person

[@oscaryoung4252]

@@joebryant8500 haha

[@Johnbartheart]

“Only people that wear sunglasses inside are blind people and assholes.” -Larry David

[@KitGuardian]

THANK YOU JACK, YOU ROCK!!! SO excited to see records being made again. Hope to bring my man out to record. Love your work and thanks Adam.

[@nicholasnevins9941]

Alan Blumlein was an Engineer at EMI back in the 30s and 40s. He created the technique and its named after him.

[@michaelwebb8788]

Jack White just perfectly described why I still have a reel to reel player sitting in my living room and connected to my amplifier along with the cord that plugs into my iPhone. I love that he is so passionate about the old school process, especially the cool factor of the mechanical components spinning as the sound flows out.

[@Galactic_Factotum]

Adam Savage and my hero Jack White in the same video. good god 😍😍😍

[@HolandaChiquita]

So amazing to see this! Definitely one of my favorite episodes! I absolutely adore Jack White, he's such a master in his craft and all the things he does around it.

[@jeric_synergy8581]

Damn, that is styling. Incredible decor and attention to detail, color design, and everybody is wearing ties.

[@shelbylytle2420]

Great documentary, but I'd like to clarify something. As a student going to school for studio recording, live sound, rough through final mixing of tracks through Pro tools, DAW music production, and training to be a studio musician, I'd like to educate you all on the differences cost wise on recording digitally. With analog you have to have a wide analog console that is expensive to operate, use, and maintain. Also not many studios (unless legendary) will accommodate the typical artist or musician that needs an engineer and studio hours for cheap. Also you have to use a tape recorder which needs tape reel WHICH IS RARE AND VERY EXPENSIVE to come by if you want to record analog so making mistakes have to be minimal in order to save money on tape reel. Plus these machines that have been restored and functional have not been updated and parts are rare to come by. So Jack White probably paid a fortune for each and every machine in his factory to be fixed, cleaned up, and working. I know there are probably many fees for damaged LPs, broken parts, etc.) that come with being an artist or having your music being released at TMR. When it comes to digital, all you need is a computer monitor(Mac preferably) a console(digital or analog), an interface, a direct box, and a purchased software of Pro Tools or something similar that is compatible to your computer brand. With Pro Tools you can record and re record without having to worry about extra costs when needing multiple takes. All the artist have to worry about cost wise is the hour cost and the staff hired to record and mix your tracks. There is nothing wrong with digital or analog. Both have their perks and faults. But the reason it took over the music industry is because it cost less and is more efficient on getting your music recorded and getting it out there.

[@BradGryphonn]

22:45 So please reply and tell me. This guy with the headphones listens to the album while staring at where the needle is on the album. Then, when he hears an anomaly, he makes a note of it. Then, when he's finished, he takes his notes and translates them to locations on the albums on the wall? RESPECT is all I have. That's extreme geek talent.

[@Delphia]

Imagine a computer analyzing the signals from the master versus the pressed vinyl.... Now, imagine a computer reading the disc with a laser, analyzing the sound from the master versus the pressed vinyl. That's what a legitimate factory does in 1/100th the time, to 100% accuracy. This factory is an excuse to hire local Detroit folks, and gives Jack White bonus points for remaining relevant.

[@jas_bataille]

@@Delphia I understand your point of view, however, I find that there is something beautiful about the craft. No, it's not 100% accurate; but then, if you're going with that argument : vinyl is definitely *not* the most accurate way of reproducing music, period. Going this direction, a CD is directly engraved by the laser with 100% accuracy. Best of all, a digital file is binary code so it will remain the same at a chosen compression level... I mean, you listen to vinyls for one and only thing that makes sense: for the sake of nostalgia. Period. The rest of it - sound quality, warmth (whatever that means...), dynamic - factually, digital has a *better* dynamic range, simply, we over-compress, and it's have less headroom than analog, and digital compression when a signal is clipping is crap and not like a circuit heating up and getting colored like in analog. Apart of those two things, and that there will never be a latency problem in analog, it's irrelevant in regards of today's technology. So at this point, what would you prefer? Investing millions for a technology that's irrelevant and will never be accurate in any way, shape or form... Or hiring people with skills no one wants anymore, making them happy, in a factory that is - for once! - not driven by savage capitalism by simply for the fun of creating lovely objects? I'm baffled that the reactions such as yours, like if you needed to be competitive in vinyl. For once there is a business that's built as a philanthropic endeavour, building beautiful things that we don't need. AH, I love this. BTW, I work at Totem Acoustic, a company making hi-fi speakers. All the speakers could be assembled by machines in China, or "serial-workers". Instead, we assemble all of those speakers by hand. It's been 30 years the brand is going strong. Even the electronics are all assembled by hand. We'll end up with an electricity crisis, machines will stop and only an handful of folks like me will be able to use their hands. Craft is so beautiful. Makes me sad really... the lost respect of such form of arts... *sigh*

[@Delphia]

​@@jas_bataille Based on this year's reporting with the Tennessee Secretary of State, it appears Jack White is starting to come to grips with the realities of operating a business, and the factory is beginning to implement stream-lined technologies to help make Third Man Records become more competitive. His creditors aren't too happy with over $1M in late payments. I wasn't talking about CD or other duplication technologies in my comment. I was literally poking fun of the inefficiency of using humans to analyze the quality of each vinyl record, when laser scanning is faster, more accurate, and recoups its costs in about three months per device. The factory is facing some financial pressures right now, and are looking at every method possible to stay in business.

[@ferdis7]

Can't believe I missed this video till now, very happy about Vinyl making another push

[@elijahleighton1390]

I can't wait to listen to Adam Savage on vinyl

[@chetmanley6784]

Elijah Leighton I'm clueless... Is this being released in any form?

[@elijahleighton1390]

PowerOf Pinesol well TMR tends to release every single thing that's got some sort of commercial appeal. And in the video Adam said they'd ship him copies to confirm their quality. So it's a safe bet that it'll be a vinyl single you can purchase. MAYBE on digital too

[@jessespeer2323]

So much more weight behind the phrase “I made a record” using this method versus the modern digital process. There’s great things about both worlds, but this is a really really beautiful process. Excellent video. Great job cam crew, editors, producers, etc!

[@douglasskinner6348]

Adam, I love that you're still doing stuff, especially like this, after Mythbusters. This was a great vid.

[@lordmonty9421]

22:18 - that's got to be one of Jack's brothers.

[@lalu9056]

James Ash it is

[@lordmonty9421]

I know, that's why I said it's got to be.

[@ViciousTuna2012]

Why do you say that?

[@tylerelliott4516]

His last name!

[@chris_1337]

That's funny, the way that guy speaks reminded me of Jack's, and I didn't notice his last name until I read your comment. Pretty cool!

[@iDork56]

I've never been a huge fan of Jack White. I'm not sure what it was that inspired this feeling, but I've never looked into it. This video changed my mind. I'm at a point in my life where vinyl is still very new to me, but I currently have ~20 records. When looking for a record I want to purchase, I'm finding that the cost is still quite high. From what I can gather, it's because there are very few record factories in the world, let alone in the US. I hope more people in the industry follow in Jack's footsteps. Like Jack said, one becomes a part of the music by simply dropping the needle. It's a very personal experience, and I'm happy I've gotten to explore it. Thank you Jack, and thank you Adam for sharing your tour and experience!

[@EthanfromEngland-]

Fucking. Fascinating.

[@Techagesite]

that kind of reads like you think fucking is facscinating

[@EthanfromEngland-]

techagesite I do.

[@tommonfron5166]

techagesite yeah didn't you see his last name

[@drewt3210]

I heard Jack talk about this new operation on the TapeOp podcast and it blew my mind. But seeing it here connects all the dots. Adam, thank you for taking us all on this journey!

[@tincanspaceman]

I love every part of this! Bucket list destination for sure!

[@stevedesantolo6794]

Singularly one of THE best videos I have watched on utube. Well done, Tested!

[@ofeklivny]

24:39 Hearing this while using m50s headphones, makes me happy.

[@peaner083]

I don't know how this slipped past me. I haven't listened to Jack White for a little while now but when I did it was through a physical piece of music (CD) I didn't realise it's been as long as it has. I have too say Jack is truely special for music and his dedication to it is unbelievable. I seriously could not look away from this vid and am absolutely going to check out his new tunes....as well as this channel. Thankyou!:)

[@jackiechan9113]

Anyone noticed the record that got stuck at the back 26:51

[@awkwardme5375]

That was actually giving me anxiety

[@donaldduck2140]

It’s a connan o brien record lol

[@CamoShirt]

its probably supposed to stop otherwise it would have like funnel shaped sides to guide the record in better

[@LB-yx4yw]

Wellll wellll wellll someone got his @ss fired XD

[@theod2800]

I finally lost it in admiration for Mr. White when I saw the steam room. That's dedication.

[@adsensedd]

this is such a great video, interesting hearing Jack's thoughts on analogue.

[@strineys.957]

I grew up with vinyl and never thought there'd be a day when it would be gone. Glad to see it's making a comeback. Thank you Jack White. :)

[@7dreams1935]

Blumlein. Named for Alan Blumlein, a British electronic engineer. He developed the mic configuration used in this studio. Believe it or not, this technology was invented over 75 years ago.

[@jas_bataille]

No way?! It's a vinyl factory, we would have NE-VER guessed that this technology was old :O ;) xD

[@matthewcrisler4431]

Thank you! At least someone else was bothered by this. It drove me insane that the guy explaining Blumlein didn’t know that...

[@MathijsIgnoul]

Adam Savage visiting a studio/plant. Two of my favorite things on youtube colliding. Brain just melted.

[@chaseeastham8959]

Jack had me mesmerized for a moment there

[@jerrycraftproductions581]

What a wonderful bridge between old and new. Thank you for such a great, detailed video.

[@smithincanton]

Wow! One of the better videos that have some out in the past few months! Love the increased production value! Edit: I wonder if these videos could have credits on them. I wonder if Joey did the editing on this one or if it was someone else.

[@tested]

There are actually credits on this -- scroll down a bit in the caption and you'll see!

[@smithincanton]

Tested Didn't even think to look in the description. Doh!

[@Hippie459MN]

As a subscriber of Tested, a huge analog (Vinyl, and tape) fan, and a HUGE fan of Jack White, how in the heck did I not see this until now? I could listen to Jack talk about music for days and not get bored.

[@thedapperllama6579]

As someone who both enjoys Adam Savage as a person, and the process of recording music. This was an awesome video.

[@ThatsMistaTwistToYou]

What an absolutely gorgeous place! There's so much love in the design and build of that place, so cool to see!

[@user-yl4lf9mh1w]

This gives me an even greater appreciation for Pet Sounds.

[@JacobMcCaslin]

I never knew Adam had such an affinity for music recording. He asked some really great questions. Such an amazing gem on KZbin!

[@CaptainBeefy]

more musically focused videos? this is absolutely amazing!

[@JasonAllenUK]

Great stuff. Great to see how it all happens. Superb company.

[@jgoodell77]

I'm a nerd and love shows about manufacturing processes, I'm an audiophile and love vinyl, I'm a musician and Jack White is one of my big influences. But I'm also a blue-collar kid who grew up in the 80's, and watched my parent's generation lose their blue-collar jobs in the collapse of U.S. manufacturing. I believe one of the greatest and most awesome endeavors you can do with your life is start a business and employ people. What Jack is doing with Third Man Records is truly awesome!

[@sumbuddy63]

A vinyl record album is magical and it sounds so rich. Studying the cover, the feel and smell of my collection of vinyl and the sounds pounding out of an old school analog stereo system.

[@GuildOfCalamity]

I'm excited to see how much more insane Jack White will become over the years, let have a ball and a biscuit!

[@FrankOlsonTwins]

04:13, Blumlein pair was developed by Alan Blumlein in the 1930s. It's still a popular way to record acoustic instruments!

[@OliverKirkham]

Ngl it killed me inside when he said "I don't know what it means but it sounds German" Alan Blumline is a huge hero of mine, a genius years ahead of his time

[@vinyleyezz]

Records are awesome! 😎✌️

[@spark-e]

Fancy finding you here!

[@muzzaball]

Wow, Jack White is sooo different from what I had expected! What a nice and polite guy with lots of great ideas from a sound engineers' and artists' perspective. Great job Adam.

[@djjazzyjeff1232]

You know what's really incredibly but also intensely ironic? The internet has brought so much information to people that there are now are so many people that are into analogue music and how great and cool it is that would have never realized that without the internet, which is basically the most digital platform physically possible. How crazy (and ironic) is that?

[@ryangunwitch-black]

15:12 I love hearing Bonzo’s squeaky kick pedal on "Since I’ve Been Lovin’ You"

[@helenwhite4886]

The name of the mic (blümlein) means "little flower" :)

[@bjornroth4677]

en.wikipedia.org/wiki/Blumlein_pair

[@jekku4688]

So so so great. I love all this behind the scenes stuff. Love it even more with these two waxing poetic.

[@pickelsvonbrine]

Does anyone else feel Adam is a man of many hats?

[@tekis0]

Wow, I'm impressed. I'm a professional audio engineer. I started recording on analog tape and have watched my industry migrate to the digital era. I always loved tape, but the industry wanted to go digital. Jack White is making it work! All the Detroiters that work there seem very happy and into their jobs.

[@NIkodemustessin]

Blumlein configuration was created by Alan Blumlein in the UK. The configuration in the video is a blumlein rotated 90 degrees. Blumlein facts. Those are free. :D

[@aubreyseaton]

I was just thinking that the guy who does FOH at Third Man ought to know who Alan Blumlein was, but everybody's always got something they just don't know!

[@Vulcorio]

God i love what Jack is doing. such a great man, such an important role he plays in the music world industry.

[@7dreams1935]

Excellent video. Most vinyl enthusiasts know something about how records are produced but to actually see the process in detail is amazing. Thank you, Adam. I am wondering about the turntable the QC listener is using. I think I see "Pioneer" emblazoned on the plinth. Is this a specially made turntable for the trade? And what kind of cartridge is being used? Inquiring minds need to know. . .

[@Kah0ona]

I just love this video. Being a software engineer and pretty much all digital in all I do, this actually feels like real. Great video, watch it couple of times a year.

[@chrisliddell2727]

Microphone "Blumlein Pair" is named for Alan Blumlein - a fascinating man, well worth reading up about.

[@markonemusic]

He was indeed a genius. He is in fact the father of stereo. A whole series of patents he filed at EMI more or less define the whole concept of stereophonic recording and reproduction. And because EMI had diverse interests in the electronics sector, he did ground breaking work in the fields of telecoms, radar, and TV

[@chrisliddell2727]

There is a very good (sometimes quite technical) book on the man and his works called "The Inventor of Stereo: The life and works of Alan Dower Blumlein" which I heartily recommend.

[@deanallen927]

One of the coolest videos I've ever seen. SUBSCRIBED! Jack is a true original and great for music on several levels.

[@PunchYouInTheJuice]

“The burritos are here.” 🌯

[@alexbozas887]

jack white just went up 1000% in my books, thank you for this

[@TheWBWoman]

Sweet! I've got to stop by Third Man Records in the next week or two but it's such a dangerous place because of my vinyl record addiction. LOL Beautiful store and building.

[@SDsailor7]

Yeah kinda like amoeba for me. So I try to stay away or I will go broke.Cheers

[@techfreak243]

PC Henderson by dangerous you mean for your wallet? Lol

[@TheWBWoman]

Indeed!

[@sadmeat8937]

I thought you were gonna say its dangerous because Detroit 😂

[@greenwoodsan]

Thank you very much for this tour. What a place.

[@hedlund88]

Wait was that a conan album tho? Did he finally record something?

[@Naphthene]

hedlund88 Conan did a live recording in the TMR Nashville site and released a vinyl only album

[@MrNarek973]

26:49 I paused to see what it said... did not see this comming

[@hedlund88]

ooh.. im youtubing and and it seems to be like6-7 years old.. is this correct?

[@theplourde]

He recorded it in Nashville on that tour he did when NBC forbade him from being on tv after getting fired from the Tonight Show

[@hedlund88]

oh wow, didnt know that was so long ago, great documentery he did out of that tour, seen it a few times

[@numberboxgamer]

Love to see both Jack getting some non-traditional (in the music world) media covering his amazing studio, and I also love that Adam is getting to experience that kind of recording process. These are both creators whose philosophies I respect so much.

[@ASketchyIndividual]

he should change his name to jack yellow im here all week guys

[@skiesburngrey]

Crimskey year later reply soooooo cheesy yet so dam funny I’m here all week got me lol

[@aidensaroka7268]

Tip your waitresses!

[@kitschydotpre4302]

Boo, get off the stage! /s

[@JordonBeal]

As an audio engineer freaks me out a bit that another audio engineer doesn't know the specifics behind the Blumlein technique. Not only is it a micing technique, but famed British audio pioneer Alan Blumlein actually invented stereophonic recording.