The $100M Mindset That Alex Hormozi Stress-Tested (Exclusive)

Founder's Mastermind for top founders: www.levelingup.com/founders
-----
Links:
Growth Newsletter for top marketers: levelingup.beehiiv.com/subscribe
Single Grain - Ad Agency focused on innovation
www.singlegrain.com//
-----
Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’.
Timestamps:
00:00 - Alex Hormozi’s business model
09:00 - Playbook on scaling companies 10x
15:38 - Alex Hormozi’s advice for people who want to start a business acquisition company
20:07 - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability
24:00 - Alex Hormozi’s content marketing strategy evolution
27:19 - Alex Hormozi on the TikTokification of social media
33:00 - How Alex Hormozi creates his content
44:04 - Alex Hormozi chose business over Leila Hormozi
55:42 - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu
59:00 - Twitter content strategy from Alex Hormozi and how it helped him write better
01:03:00 - $100M Leads: How To Get Strangers To Want To Buy Your Stuff
01:09:00 - Alex Hormozi on having children and his childhood
01:19:00 - How Alex Hormozi is planning to launch his book
01:27:00 - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business
01:37:00 - Organizational development tips for scaling business
01:45:37 - Alex Hormozi on fitness and lifestyle
01:58:17 - Where you can find Alex Hormozi’s newest book
___
Related searches:
Alex Hormozi
Business Growth Strategy
Business Acquisition
Leila Hormozi
Eric Siu
Business Development
Marketing Tips
Marketing Strategy
Business and Acquisition
Digital Marketing Tips
Digital Marketing Agency Tips
Marketing 2023
Social Media Marketing
Marketing Agency
Founder
Marketing
Marketing School

[@aliabdaal]

Incredible episode ❤

[@LevelingUpOfficial]

Lmk if you’re down for a live pod in LA 😎

[@zenaschin]

@LevelingUpOfficial Ali x Eric would be such an awesome conversation to watch! 🔥

[@aliabdaal]

@@LevelingUpOfficial hell yeah

[@LifeisajokeER]

@@aliabdaal

[@s.omarfarooque1486]

"When I walk on stage I'll know that I have done everything in my power, everything!" - So powerful.

[@AlexPhamYouTube]

Marketing agency but have 13 clients. Alex is great at breaking complex information down to the simplest level!

[@aaronoldchannel]

One of the better interviews I’ve seen of Alex - great questions overall!

[@LevelingUpOfficial]

Thank you

[@Karagoldberg7]

I wasn't financial free until my 40’s and I’m still in my 40’s, bought my third house already, earn on a monthly through passive income, and got 4 out of 5 goals, just hope it encourages someone's that it doesn’t matter if you don’t have any of them right now, you can start TODAY regardless your age INVEST and change your future! Investing in the financial market is a grand choice I made.

[@andrewbonica]

Great! Thanks for sharing! I am launching my new business now (while juggling a newborn). I turn 40 in a couple months! Better “late” than never, right?!?!

[@matthewlakajev]

One of the best Hormozi interviews to date. Next level

[@Luan_and_only]

At the part where Hormozi talks about better interviews, I was thinking how well you brought out more niche conversations about brand and content. This is already helping and I’m only halfway, thank you!!!

[@LevelingUpOfficial]

Glad you found it helpful

[@elizabethjohnson588]

Amazing interview! Great job Eric! 2 hours of Alex went by and felt like 20 mins! Thank you!

[@EricSiu]

thanks!

[@yuliacurly2192]

One of the best interviews with Alex with new and deep questions. Thanks!

[@doubyseide]

Love these videos. Hella underrated content. Literally insight on where a lot of us are tryin to be. Thanks man! 🙏🏾

[@s.omarfarooque1486]

My biggest takeaway : Count the work in hundreds of hours! - Wow! For me, for where I am in life, I'll count in 20s

[@geoffreyvasquez1]

This interview right here goes in depth. Thanks for the post

[@user-gx7ur6nt7m]

Videos are great! Thank you so much for creating this journey for us

[@cosminstaicu6522]

one of the best Alex podcasts, thank you Eric!

[@909sickle]

Alex could livestream 24/7 and never get boring.

[@s.omarfarooque1486]

True, it could get repetitive but never boring.

[@ndimuafrica]

like...like...like. Already annoying.

[@909sickle]

@@s.omarfarooque1486 he only is repetitive when interviewers keep asking the same questions over and over. His depth of knowledge is such he could just explain what he’s doing in real time while working and you could get a never ending stream of useful information. As soon as his work gets repetitive, he writes a book and moves on to learning something new and more challenging

[@s.omarfarooque1486]

@@909sickle Go Mozination!

[@biggerpocketsproducer]

You got some of the best content with this interview. Your questions showcase your depth of knowledge of Alex. Amazing interview - I listened start to finish.

[@LevelingUpOfficial]

Thank you for investing the time

[@victorygains660]

​@@LevelingUpOfficial00618.374

[@JaredJacobsonLaw]

LOVE The feedback regarding Alex on podcasts!🎉🎉🎉

[@FromSetbacks2Success]

Great job Eric interviewing Alex! 👑💪🏽💯🏆

[@chipresmusic]

amazing episode. eric you are an amazing interviewer that asked all the right questions

[@harleyseelbinder]

Great episode. Amazing questions as a host 👏

[@tonyabergeron2686]

I just ordered both of his books! Great interview!

[@zenaschin]

Incredibly insightful interview, Eric! You asked great questions and held space for Alex. More please. 💙

[@LevelingUpOfficial]

Stay tuned

[@jamesscott1711]

You asked some good questions, Eric. Well done 👍

[@DiegoDiaz-or2od]

This was great man! Appreciate yall for the content

[@LevelingUpOfficial]

Thank you

[@jeanclod8810]

Dropping gems 🤌 awesome interview 💪👏

[@Pcoxproductions]

1:28:54 Land Alex on a pod by doing the work. Studying your guest like gane film, writing down each question theyve been asked. Rate each question, and prepare your questions. Be in person but there is a factor of timing that has a play in the scenario, so keep knocking.

[@dominikamariathompson]

It's so cute how Eric keeps "going back to content" ;) Great interview!

[@dreatellez9849]

This conversation was so dope!! 😅

[@Greg_Chase]

The 'lawyers insert themselves into deal outcomes' at time 31:30 is the bane of deals and lawyers. You gotta watch them. AH's approach is spot on - 'make the deal documents easy to read' Abstruse/esoteric phrasing and verbiage in legal documents can give an impression of 'sneaky' and an instinct to distrust the contract. When you show up in court with a deal document readable by the average person, it's hard for the opposite party to claim they 'didn't know what they were getting into' Write your deal document, pass it by your attorney, don't let them convert it to 'lawyer-speak', ask them to correct legally unenforceable parts of the document. Done. .

[@roybaumanart]

This video got put on my "A list videos" playlist. Great questions Eric and fantastic value Alex. Love his ethics and handle of the subject matter. I listened to it 4 times so far and I keep picking up new nuggets each listen.

[@LevelingUpOfficial]

Thank you

[@NickalusNicoJohnson]

Amazing episode... Took so many notes. Thank you. Have been waiting for THIS EPISODE So so curious about YOUR creative process here, Eric! How long did you prepare? How often did you go off script? How many questions did you start with, and how many did you end up asking? Who did you engage for the research, and did you get input from Alex's team, maybe even Layla? What got left on the cutting room floor? Did someone off screen say "Bananas" and Alex was parroting them? Is that why he looked to the crew and pointed? That was such a Golden moment your team picked! Also, I'm now moving into more live interviews, in large part bc you're talking about it so much on Marketing School and Alex underscores it here. A few questions about your live setup... It's a simple live setup, and gets the job done well. Curious the equipment choices. No lav mics, no boom mics, just Rode Procaster mics on Rode PSA1 booms. I really wish i could see a behind the scenes... Camera distances and lens choices, lighting, everything. Can you do a Behind the Scenes? Would love a run down of the gear and the specific thinking behind the set(up) and choices made. I most often am going TO my guests, so i need something mobile. I've invested WELL into this, but always curious to... Level Up.

[@LevelingUpOfficial]

I will answer these in future videos. Thanks!

[@NickalusNicoJohnson]

@@LevelingUpOfficial thank you Eric! I actually heard this on Marketing School this AM and thought... This sounds like it's a LU pod episode! Excellent job man. Having done over 600 episodes myself(on my pod), and NOT with stock questions (like Alex was saying he hates), I know how much work goes into this to really be prepared. You made it look easy

[@Pcoxproductions]

1:26:08 your never nervous if your prepared. How to be better presentor -> build the presentation film and rewiew-> correct every mistake at the moment, repeat unitil there are no kninks

[@rcolerobinson]

Lots of good tactics on this one

[@talialavor8411]

Alex is so right. I bought his first book 2 ish years ago. Loved it. Immediately watched the video trainings. Thought, "This guy is insane. In a good way. Who is he? How have i not heard of him yet?" Went to his youtube channel. He had 14k subs. Watched 3 videos that were better than anything else i had consumed. I subscribed. I have clicked and watched every single video in its entirety ever since AND went back and watched all of his old videos AND have an "Alex gold" playlist that i go back to and rewatch on a regular basis. Consistent quality and he does cover topics nobody else covers and brings perspectives nobody else brings. As far as this channel, im enjoying these deep dives with other entrepreneurs where its almost like 2 successful friends bouncing ideas off of each other, talking about advanced strategies not just the same talking points. This appeals possibility to a more advanced audience which might be smaller but more action takers and potential clients or even collaborators.

[@LevelingUpOfficial]

Thank you!

[@freedom_thirtyfive1753]

Are you rich yet?

[@laurenphillips395]

Great conversation. You tricked me, I thought the new book was really $100M mindset- nice marketing.

[@RonStoryJr]

Damn, Crocs fumbled that one.

[@LevelingUpOfficial]

They might just rectify this ;)

[@Ryan.Q]

yes

[@tastydumpling9909]

Hormozi❌ Hermozi✅

[@aaranyadevbarman8388]

1:08:17 "Puut kaputh toh kyon dhan sanchay; Puut sapoot toh kyon dhan sanchay"

[@TakiMoore]

Hey mate. Your vid misspelled Hormozi. ‘Hermozi’??

[@s.omarfarooque1486]

3rd book - "I'ts green" - It's probably about money. Alex's version of |Psychology of money|

[@jamesscott1711]

3rd book: $100 Million Sales.

[@theknowone9846]

32:05 what type of attorney?

[@JBuckenmeyer]

Agree with Alex, all social is working like TikTok, they just show you what you interact with, not who you subscribe to.

[@franklyvhs]

Man how do you only have 100k followers? Your content is fantastic.

[@LevelingUpOfficial]

I appreciate that!

[@Flare6]

1:32:41 this is good. 1 thing so well that it lasts a lifetime

[@TheRonelAaron]

Those calves are insane.

[@InvestAndGrow2020]

I’ve never seen what Alex wore on his feet. He looks a barefoot kinda guy in my head. No socks, no shoes!

[@sirg_k]

I can imagine Alex having a kid and calling them “Sport” “Champ” and throw a football or baseball. Like he’s pretty much already a dad without the kid, 😅😂

[@LevelingUpOfficial]

He would like this comment

[@azncedric]

0:40 “Alex Hermozi” no way you got this dude name wrong 😔✋

[@kimsadowski4058]

Please define "sticky on the back end"

[@talialavor8411]

This means people stay as customers and continue to buy. So, you want to have products, services and experiences that encourage people to stay and pay in a membership pr subscript or who continue to buy products so that their value over time increases.

[@LRG53]

@25:00

[@astrosanimelab2234]

Id buy crocs

[@dariusenglish8134]

I counted 120 grand with her as "Kinda like a flex"😂😂

[@Floorum]

27:25 he says followers is just a vanity metric. What about having followers to see your new products? As you said, people will wathc your content for hours before working with you

[@MaxYeo]

Not all kings get remembered 😄

[@jordanr88]

Spelled his name wrong in the intro by the way "Alex Hermozi"

[@100Shummy]

What?? It is Alex Hormozi!

[@Josiah-Garcia]

Great interview but God I can’t get over how you spent his name wrong in the beginning

[@tian1332]

Alex should do undercover billionaire when he gets to a billion

[@aleksandarstefanovic1350]

Can someone write name of that realestate guy at 17:53

[@LevelingUpOfficial]

Ken mcelroy

[@aleksandarstefanovic1350]

@@LevelingUpOfficial thank you!

[@RolandTitan]

*hermozi*

[@AMDG2025]

Isn’t Alex Hormozi selling courses on many things? He says that if you know how to do something you do not sell a course

[@WatercolorWizardry]

What course is he selleng?

[@josephcalhoun6711]

You spelled his name wrong at 00:41, I would change that immediately..

[@giovanny.macias]

100M Sales? Maybe

[@LevelingUpOfficial]

Definitely

[@scottnglsh]

Use me as a "we want the crocs" button!

[@Big-yh8wz]

Did you pay him 100k?

[@HardcoreLegend]

Hermozi 😂

[@NetanelColish]

With love whoever is making this podcast. Please stop talking about yourself so much, we want to hear Alex taking. You keep bringing the conversation on to yourself. Just my take I could be wrong, if so plz dislike

[@readheadcopy]

I don't know who's that idiot from Crocs but I guess he's already been fired 😂 like if that's the case 👍

[@travisbartholomay]

SCOOBY DOOBY DOO where are you on super gratitude getting jiggy with it drive-by positivity popping big think switches OG one handed out the window rolling deep in custom catalog the imagination tricycle are you ready for it exploding the intoxicating skills from the subconscious dreams producing reality it's a custom battle field warriors blasting gratitude from the new 2023 genius genie super charger drive-by positivity shooting heart beats the rhythms that paints clarities wildfire blazing hearts pumping vibrations subconscious operations coming with the flow of emotional wisdom hitting shock waves down the wealthiest seconds of time to magic land of internal instincts the movies from imagination striking the intuition replays into deja vu's memories lighting striking thoughts and emotions with curiousness In the middle of the night Thoughts rubbing some love letters out with surprises for emotions sleeping beauty of dreams. awakens the frequency of ancient angels. Grace riding heart waves of beauty within. cruising my big think wheelies bouncing off heart smiles casting my emotional waves big pippin my attraction out on the frequency line humpty dumpty sat on a great wall come push me over I am a quick draw caught you slipping on my child-like ego baiter call me the monster shadow Scooby-Doo where are you on super gratitude getting jiggy with it intervention butter cup all-star championship personal development olympic games ego smashing machine stacking flying monkey overflowing the bowls of serial Scooby dooby Doo where are you on super gratitude getting jiggy with it digging holes dancing laps around ego leader bobbleheads trauma drama dancing on the days of our lives Scooby dooby Doo where are you on super gratitude getting jiggy with it running them over with my big think wheely's subconscious mystery machine Breathing dreams to reality. Scooby-Doo where are you on super gratitude getting jiggy with it IT PUTS THE GRATITUDE ON THE SUBCONSCIOUS RUBS THE INSTALLATION IN I AM DOING IT AND DOING IT IMMEDIATELY WITH REPETITIVITLY CHECK OUT THE SHINY meditation genius genie super charged gratitude machine is your main foundation to the rest of the manifesting tools for spider webbing the subconscious awareness of perception let's not get so good at meditation without the proper tools let's go to alpha state let's go further to theta state let's go further to the hypnotic state let's go further to the coma state collect the seconds of time with no distractions oh shit I went the wrong way I didn't install quality mindset into the subconscious welcome to hell round one let's fight positive complimenting strangers genuinely repetitively immediately collecting the seconds of time with no distractions going to rip that heart wide open letting creativity and imagination to flow freely say hello to my army playing warrior games within now get out there and react to every situation fast rip out those emotions from the subconscious and start trigger dancing Meditation is the greatest manifesting tool For high vibration If you are in low vibration Meditating Say hello to your own hell common sense said it would be wise to start practicing your own style of genius genie super charged gratitude