The AI service and its effects on Brand Trust

In Sharing information with AI (versus a human) impairs brand trust, Luiss Professor Lefkeli investigates how disclosing information to AI has outcomes for brands. Lefkeli, Deniz (with Karatas, Mustafa and Gürhan-Canli, Zeynep), Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation, International Journal of Research in Marketing, 2024.